ISE Daily 2 Feb 2011

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OFFICIAL NEWSPAPER OF

3D @ ISE – starts p8 Digital signage p13

Residential systems p39

Education – starts p56

www.iseurope.org

Wednesday 02.02.11

Amsterdam RAI, NL

ISE success sets the bar for 2012 Biggest ever ISE may top 34,000 visitor registrations by end Speaking at an impressively staged conference minutes before the opening of the Integrated Systems Europe 2011 show floors yesterday, Mike Blackman – managing director of Integrated Systems Events – announced that pre-registrations had already passed the 30,000 mark. By the close of business on Thursday, Blackman predicted, total visitor registrations were likely to stand at around 34,000. This would be 19% higher than last year and an all-time high for the ISE event. At the start of his address, Blackman quoted the American statesman Henry Kissinger’s dictum: “Each success only buys an admission ticket to a more

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Opening ISE 2011 (L-R): Terry Friesenborg, InfoComm; Hans Bakker, RAI; Greg Jeffreys, ISE Board of Directors; Wendy Griffiths, CEDIA; Thierry Ollivier, ISE Board of Directors; Utz Baldwin, CEDIA; Robert Hallam, CEDIA

KNX controls all in home Interview with Heinz Lux, director of KNX Association International. Describe your organisation’s involvement at ISE. What do you hope to achieve? Our plan is to demonstrate conclusively that KNX is capable of controlling all the

application areas in a house, including the audio/video elements. KNX is a worldwide standard for home and building control, used by more than 220 manufacturers from 30 countries. We will also show how KNX has adapted the technology to the new devices that have come to the market, such as how an iPhone can be used to control home and building automation via KNX. This new app – which also runs on the iPad and iPod – can be seen exclusively on our booth at ISE. Heinz Lux

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CEDIA

Drive for international members gets ISE boost CEDIA (the Custom Electronic Design & Installation Association) is leveraging the opportunities afforded by ISE’s extensive visitor base to further its drive for increased membership across Region 1. The trade association has already derived impressive results from its bid to attract further members across the Region 1 territory of Europe, Russia, the Middle East, Africa, India and Pakistan. It has confirmed the Region 1 membership of Samsung and Panasonic during the show. Italy, Spain and the Netherlands are among the latest countries to have ascended to Level 2 status – meaning that they each have in excess of 10 members – while non-UK countries accounted for 60% of all new members last year. Wendy Griffiths, executive director of CEDIA Region 1, told The ISE Daily that the organisation is seeking to enhance its relevance to non-English-speaking markets. In addition to making information and resources available in other languages, the process entails “taking on board the different elements of each market, and the fact that different markets have [contrasting expectations]�. “There is no such thing as a standard CEDIA member,� echoed CEDIA chairman Robert Hallam. The organisation is underlining its international focus by holding a

Wendy Griffiths

series of country-specific international receptions on its ISE stand (1M66). The Netherlands, South Africa, Scandinavia, Italy and France are among the targets of CEDIA’s mission to convey the ways in which it can support members with additional business, education and marketing benefits. Griffiths and Hallam also reported details of no fewer than 13 first-time exhibitors for the next edition of CEDIA’s Home Technology Event. For more details, see tomorrow’s edition of The ISE Daily.


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