OFFICIAL NEWSPAPER OF
3D @ ISE – starts p8 Digital signage p13
Residential systems p39
Education – starts p56
www.iseurope.org
Thursday 03.02.11
Amsterdam RAI, NL
InfoComm ‘thrilled’ by growth of ISE InfoComm is spending time and effort on the ‘virtual classroom’ Terry Friesenborg (pictured), senior VP of international development at ISE joint sponsor InfoComm, characterises ISE’s increasing ability to attract a comparable number of attendees to the US InfoComm show as “thrilling�. Contemplating this week’s predicted registration total of 34,000, Friesenborg said that there was a clear “parallel between the growth of our |membership in Europe and the development of ISE during the last few years. The event allows us to meet members and
AVnu Alliance marketing work group chairman Lee Minich (centre), with TC Group CEO Anders Fauerskov (right) and CTO Morten Lave (left)
AVnu Alliance
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Hosted buyer programme success Although every visitor is obviously aware of ISE as one of the world’s most successful AV events, many may be surprised to discover how proactive the ISE organisation is in bringing business to Amsterdam. An example is ISE’s ‘hosted buyer’ programme which helps exhibitors to draw prospective customers and guide them around the show. “This is the second time we’ve sponsored the programme – and, given the success of our sponsorship last year, it was an easy decision to increase our involvement this year,� said Epson’s Yvonne Myhill. “ISE is now a very significant show – it now attracts a worldwide audience, rather than a European audience – and it generates a real buzz, which the hosted buyer programme takes advantage of. “The quality of the delegates is high – they’re almost all decision makers or decision influencers. It’s just too
good an opportunity to miss,� Myhill continued. “If anything, we would like to see the programme extended in terms of the countries it covers.� Panasonic is equally enthusiastic. “This is the first time we’ve been involved,� said Lee Harrison, senior account manager at Panasonic. “We see it as giving us the opportunity to get much closer to key customers, to get to understand them better – and to support them better. Anything which helps us build better customer relationships is obviously very valuable.� “It’s a great opportunity to talk with a key group of potential customers who share similar interests,� said James Belso, UK channel sales manager for Christie. “The group included very high-calibre people. Sponsoring the programme is definitely something we’ll do again.�
AVnu Alliance expands at ISE AVB (Audio/Video Bridging) has been one of pro-AV’s hottest topics over the past 18 months, thanks in no small part to the efforts of AVB-supporting group the AVnu Alliance. The industry association already counts the likes of Avid, Barco, Harman, Sennheiser, Lab X Technologies and Meyer Sound among its members, and now it has been joined by TC Group – parent company of leading audio brands TC Electronic, Tannoy, Lab.gruppen, Lake and TC Helicon. Publicising the move at ISE, TC Group said that its specialist
division, TC Applied Technologies, was already at work on technologies intended to be in line with proposed AVB standards. Anders Fauerskov, CEO of TC Group, commented: “TC Group is driven by a pursuit to deliver fully flexible product solutions at the best possible value. As a consequence, open standards are the only way forward, and AVB is the logical answer for us. In joining the AVnu Alliance, we look forward to the opportunity to work together with the other alliance partners in driving the AVB standard forward.� Stand: 6H136