OFFICIAL NEWSPAPER OF
Integrated Systems Europe
Inside this issue p3
Education Zone p53
Floor plans p28 Exhibitor listing p28
thedaily www.iseurope.org
Wednesday 01.02.12
Get with the (standards) programme, urges InfoComm The ability of standards to lend a cohesive effect to an evermore complex and potentially confusing AV world was among the primary themes of a Future Trends Summit session given by Joe Bocchiaro III, vice-president of InfoComm’s Standards and Industry Innovations Program. Developments in this area, suggested Bocchiaro, can occasionally be hindered by the fear that increasing standardisation might mean that “life will be boring Continued on page 4> ISE is a joint venture partnership of:
Please note today’s show hours: 09.00-18.00
Amsterdam RAI, NL
Ninth ISE event set to smash all records Will attendee numbers exceed 40,000? By any measure ISE 2012 is the largest yet. The number of exhibitors has increased by 15% since last year, the gross area of floor space occupied at the R AI has increased by 18%, and preregistrations were up by 21% compared to 2011. Speaking just before ISE opened, Integrated Systems Events managing director Mike Blackman said that although the final number of attendees could only be conjecture, combining the 36,702
preregistrations with a typical onsite registration level of around 4,000 attendees suggested the total level would exceed 40,000 for the first time. “Our industry is defying Europe’s financial climate,” Blackman ob served. He estimated that ISE 2012 would see more than 1,000 techno logy launches and said he was proud that ISE was now the calendar date to which the industry’s R&D cycle was synchronised.
Delivering perfect Olympic audio
Additional signs of the growth of ISE include the growth of the education programme, now badged Continued on page 4>
Integrated Systems Russia expands Integrated Systems Events and their Russian partner MidExpo yesterday announced the expansion of its tradeshow into a second hall in Moscow Expocentre for 2012. Like the existing Pavilion 1, the new area in Pavilion 5 will be divided between ISR and its colocated show Hi-Tech Building. Digital signage will represent the majority of the ISR component, but the organisers stress that the event is increasingly being seen as a single
Partners: l-r Daria Petrova, Anna Tarasjuk and Alyone Burtseva of ISRussia, with Mike Blackman, managing director Integrated Systems Events, plus Elena Guseva and Elena Shabardina of Expocentre
Take control: Willsallen makes a point at the Dynamic Events conference
entity, driven by the convergence between professional AV and building automation. “We have always seen the co-location of ISR with MidExpo’s established Hi-Tech Building show as a major plus for both exhibitors and visitors,” said Mike Blackman, managing director, Integrated Systems Events. “What we saw in 2011 was a
Visualize!
In 2D or 3D, in HD or even double that. See projectiondesign’s solutions at 1M27.
Continued on page 4>
Covering an Olympic opening ceremony, or similar one-off event, is a “three-hour block of time where nothing can go wrong,” audio designer Scott Willsallen told the ISE Dynamic Events conference. “I’m constantly trying to design redundancy into everything,” said Gary Hardesty, chief audio designer for the Beijing opening and closing ceremonies, adding that this is difficult to achieve within budget, especially as technology gets more complicated and “there’s plenty to go wrong”, he cautioned. A problem Willsallen sees regularly is that a mix engineer for broadcast is typically highly experienced at covering athletics and other sporting events, but only gets three hours’ rehearsal for Continued on page 4> Newspaper distribution sponsored by
SEE US AT STAND 5R86 IN HALL 5 save energy with Lutr on TM