OFFICIAL NEWSPAPER OF
Integrated Systems Europe
Inside this issue p3
ISE Education Zone p53
Floor plans p28 Exhibitor listing p28
thedaily www.iseurope.org
Tuesday 31.01.12
Building a career in one-off events Opening ceremony: Birch was keynote speaker at the Dynamic Events conference
“Ceremonies begin as dreams and adapt to the reality of physics and finances,” according to Ric Birch, founder of Spectak Productions, who has worked on Olympic opening ceremonies since 1984, and will be in charge of Rio 2016. He told a well-attended Dynamic Events conference yesterday that a large number of Continued on page 4> ISE is a joint venture partnership of:
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Schulz: The future lies in systems integration “Digital technologies will penetrate every aspect of our life”
In an historic landmark yesterday, Ingram Micro’s Gerhard Schulz delivered the first ISE Keynote Address, during which he exhorted integrators and distributors to add value by working together to create complete solutions. “Systems integration capabilities and businesses will take an increasing stake in the value chain and embrace substantial business opportunities,” predicted Schulz, who is senior vice president at the IT distributor.
Schulz: Integrators key to a change that is only just beginning In the keynote, entitled ‘Blueprint for business growth in the digital age: from volume to value… and beyond into verticals’, Schulz drew on the experience of Ingram Micro in order to illustrate the way in which the AV and IT worlds can
work together as the move towards a networked future continues. He suggested that the rapid rise i n s m a r t d i g i t a l d ev i c es a n d t h e g e n e r a l c o nve r g e n c e o f technologies made it difficult to d e f i n e t h e b o u n d a r i es o f t h e I T i n d u s t ry. “A p p l i c a t i o ns o f digital technologies have left the boundaries of computers and will penetrate every single aspect of our life and environment,” Schulz said. This has meant that, rather than relying on sales volume, the IT channel has increasingly had to add value by providing integrated solutions,
Digital signage has “huge potential” to help ‘bricks and mortar’ retailers compete with e-tailers like Amazon and Asos by allowing them to better reflect the new ways in which consumers are shopping, according to Florian Rotberg of Invidis Consulting.
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Digital signage has ‘huge potential’ to help retailers compete, says Rotberg
Future Trends for high resolution displays The Future Trends Summit – the educational event which examines the key business and technology changes set to shape the pro-AV sector over the next few years – kicked off yesterday with a far-reaching presentation by in dustry guru and Electrosonic cofounder Robert Simpson about developments in high-resolution display technology.
After scene-setting remarks on resolution, Simpson went on to discuss NHK Super HiVision – a project that may prove to have a significant impact on the development of faster, high-resolution displays. He also spoke about competing technologies in the reader market,
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DiSCO puts focus on the shop floor
Rotberg yesterday delivered the keynote address at this year’s DiSCO conference. He pointed out that digital signage can allow shoppers to serve themselves, Continued on page 4> Newspaper distribution sponsored by
Simpson highlighted new technology that is now “maturing and developing a track record”
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