MCV585 Friday April 30th 2010 by Intent Media (now Newbay Media Europe)

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THE INTERACTIVE ENTERTAINMENT WEEKLY

Friday April 30 2010 £3.25

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ÂŠ 2010 THQ Inc. THQ, PlayTHQ, Big Beach Sports 2 and their respective logos are trademarks and/or registered trademarks of THQ Inc. All Rights Reserved. All other trademarks, logos and copyrights are the property of their respective owners. Trademarks are property of their respective owners. Wii is a trademark of Nintendo.

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THE MARKET FOR COMPUTER AND VIDEO GAMES

Issue 585 Friday April 30 2010 £3.25

04 UK market falls The weekly value of the UK games market tumbles to its lowest level for four years

International Media Partner

08 Cecil on piracy The Doctor Who developer says video game prices are too expensive

23 MCV Awards 2010

14 GAME’s plan

We run through all the winners from last week’s MCV Awards and see what they got up to at the Just Dance after-party in our eight page special

MCV speaks to interim boss Chris Bell following a dramatic week for GAME

EVERY BUYER EVERY BRANCH EVERY INDIE EVERY WEEK

INCORPORATING

Best intentions 80 Best Buy stores due by 2015 Pre-owned games range revealed Best Buy stores to host publisher events Own-brand peripherals launched ‘We can beat GAME and HMV,’ says entertainment boss by Christopher Dring US RETAIL GIANT Best Buy has vowed to take on HMV and GAME with the opening of its first UK store today (Friday, April 30th). The chain’s first UK shop is based in Thurrock, Essex and has been opened early for the Bank Holiday weekend. Best Buy Thurrock boasts a huge area dedicated to games – complete with new and preowned games, specialist staff, own-brand peripherals and even a gaming room. And entertainment boss Marc Spence told MCV that Best Buy’s set-up is far superior to anything the specialists offer: “We have a range that will match or beat anybody in this space,” he said. “We will be competitive in price. We have pre-owned. And we have a demonstration area

that our competitors won’t be able to manage. This is particularly key as we move towards the motion capture technology, such as Natal and Move. You need to be able to demonstrate this tech.

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world class. Entertainment is an integral part of our business and we want to be famous for it.” Four more stores will be open in Liverpool, Bristol, Surrey and the West Midlands by the end of May – and Best

We have a range that will beat anybody in this space. We’ve created something in gaming that’s world class. Marc Spence, Best Buy

“Consumers said they’d been let down by our rivals when it comes to experiencing games. “We also have own-brand peripherals. It is a limited number of SKUs initially, but that will grow dramatically. “I believe we have created something in gaming that’s

Entertainment boss Marc Spence wants Best Buy to be ‘famous’ for its video games offering

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Buy hopes to have ten stores in the UK by the end of 2010. The firm says it will have at least 80 UK outlets by 2015, creating up to 8,000 new jobs. “Best Buy believes it can add value to the UK retail sector and help grow it,” said Spence. Best Buy’s entry into the UK market is in contrast to recent developments at retail, with news of regular store closures. Last week, UK giant GAME said it would shut over 127 stores by 2013.

‘WE HAVE TO BE IN PRE-OWNED’ Best Buy is the latest UK retailer to enter the used games market. The firm has a range of pre-owned titles in-store already for all formats, and consumers can trade-in their games against anything instore, such as a Blu-ray disc or a TV, and vice versa. “Pre-owned is an important part of the UK market, so it has to play a part of our offering,” said head of entertainment Marc Spence. “What will it be in terms of share of our business? I have no idea. It is important to the UK consumers so it has to be important to Best Buy. The good thing about it here is that customers can trade their titles in for anything in the store and vice-versa. If you have an old TV you can trade it against games. This is something that works across the store.”

BEST BUY CAN BE A ‘MINI-E3’ Publishers can showcase their latest titles ahead of release at Best Buy, claims head of entertainment Marc Spence. The firm boasts a large demonstration area for games in-store, featuring high definition TVs, and a gaming room, which can house 18 rated titles. And the company hopes producers will look to demonstrate their games pre-release, with Nintendo, Microsoft and Sony already expressing interest in the proposition. “If you have a big product coming out, we would like to invite special gamers, whether it is through the internet or just good customers of ours, so they can play say, your latest Modern Warfare prerelease,” said Spence. “We want to invite the producers of the games into our stores early and create a mini-E3 for them to showcase their games in the best environment. “Microsoft, Nintendo and Sony have all been in to the store, been in the gaming room, and they all have plans on how to use that moving forwards.”

PERSONNEL 54 RETAIL BIZ 57 NEW RELEASES 65 HIGH STREET 66 CHARTS 68

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NEWS

[LEADER] BEST FOOT FORWARD Best Buy’s arrival in the UK comes at an ideal moment. The UK’s market value is in the gutter (see right) – albeit temporarily – driven down by a mix of a weak release schedule, postrecession caution, a lack of new hardware and the distraction of an election. Games’ heartland UK retailer GAME has seen some massive upheaval following a decline in profits (more on that on page 14). And some argue (see page 19) that we’re losing players to other digital pursuits. This is not a massive ‘Best Buy is here to save us’ proclamation, but it proves that retail must innovate and evolve to stay relevant. After our trip to its inaugural store this week, it’s clear this is not some grubby retail park outlet as, let’s be honest, the likes of the struggling PC World and Currys sometimes feel like inside. No, Best Buy’s stores promise to be impressive and of high-quality – the American outlet concept made

“Best Buy proves retail must innovate and evolve to stay relevant. Are you listening GAME, HMV and the rest?” real on British soil. And these UK versions even feature concepts and areas not present in their US counterparts. Indeed, the firm has been taking its expansion into non-US territories very seriously. They tell us that for months the exec games team has been slowly building, and instructing its growing team of in-store staff to pore through MCV to learn all they can about the market. It’s no leap to assume they have been closely watching their rivals, both those in out-of-town stores and on the High Street. The head office team are an experienced bunch themselves; entertainment boss Marc Spence boasts a retail background from GAME, DSGi and Home Retail Group, while their head of games James Cooke spent years working for EUK, WHSmith, Virgin, HMV and so on. Pre-owned, plenty of range, own-brand peripherals, and even ‘experiential’ elements - it’s all there. Opening big areas in store for consumers to actually play games is a key move. Hardcore happy Gamerbase it may not be, but it does encourage players to get hands on with things retail otherwise takes for granted, like the Balance Board or instruments. Even the PSP gets a proper showcase at the store we saw. Are you listening, GAME, HMV, and the rest? But even at a basic level, the sheer size of these stores, and the amount of space dedicated to games, is impressive in themselves – and are probably a sign of what’s to come in terms of how Best Buy grows its market share. Michael.French@intentmedia.co.uk

UK games market value Retail sales plummet to lowest level in four years Lack of new by Christopher Dring THE UK GAMES market’s weekly value has fallen to its lowest point in years, according to GfK Chart-Track. Last week the games market was worth £13.5 million, a 24 per cent drop compared to the week before. Unit sales also fell heavily, down 21 per cent to 650,382 games sold. Industry experts have been quick to cite multiple reasons for the fall. Chart-Track point out that it’s been a far quieter Easter in terms of new releases

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“Essentially it comes down to what is being released,” said Chart-Track senior account manager Chris Poole. “Easter was relatively quiet really, and many people will be holding back for the big titles to come. I also imagine it is a combination of things, such as the weather. “We’re also coming down from the big highs of Modern Warfare 2 and the like, it is understandable the market would hit an eventual low. “But aside from that, there are no big indicators for the

One impact on market value this year has been the paucity of new peripheralbased music games. Nick Parker, Parker Consulting

than previous years, while analyst Nick Parker suggests consumers are trending towards free-to-play social and casual games (see page 19). Meanwhile, CHIPS joint MD Don McCabe believes the General Election could be affecting consumer confidence, while the warm weather could also be having an impact by keeping buyers outdoors.

”

reason behind the fall. Week 16 last year was a lot higher, and there were no major releases that week either.” Analyst Nick Parker added: “The market for boxed games software has been in decline for fifteen months now in Europe so we have to examine the whole market trend. “The bottom line is that more and more tweens and

teenagers are on MSN and Facebook playing social games, than they are playing core traditional games. “Another impact on market value this year has been the paucity of peripheral-based music games, which declined steeply from 2008. Finally, the recession has not helped.” A lack of new console hardware has also been blamed.

Gamesfives back for World Cup THE HUGELY popular Xbox 360 Gamesfives tournament will take place on Wednesday, June 23rd at the Barnet Powerleague. Teams representing all sectors of the industry will compete for the coveted trophy (won by D3P last year) in the morning. They’ll then set their differences aside for an afternoon of beers, hog roast and, hopefully, a big screen England victory against Slovenia in their last group game (kick off, 15:00). There will also be a Virtual World Cup competition on EA Sports’

football title FIFA World Cup 2010 South Africa. Demand for team places is high, so if you want to be considered for inclusion please

register as soon as possible at www.gamesfives360.co.uk. Xbox UK’s 3PP marketing manager Andy Irving said: “With the World Cup rolling around again this year, football will be at the top of most people’s agenda this summer – and we’re thrilled to bring back the MCV & Xbox 360 Gamesfives Tournament to celebrate this fact. “The event will be a tighter and more hotly contested affair than previous years. “We look forward to seeing you on the pitch and for a few – hopefully – celebratory drinks.”

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falls sharply

[PRE ORDERS]

TOP 10

consoles and dearth of big games to blame?

DEMON’S SOULS PS3, NAMCO BANDAI

2. SUPER SF IV + T-SHIRT 360 ......................................CAPCOM

3. 2010 FIFA WORLD CUP

Industry preview added to EG Expo by Michael French

SALES FALL: The High Street struggled last week with the lowest market value in four years

The lowest level the market has reached in recent years was during the summer of 2006, when weekly sales fell to £10.2 million. At this stage in the generation cycle, the Xbox 360 was the only new home console on the market, with Nintendo’s Wii and Sony’s PS3 yet to arrive. Despite the fall, it is expected that the market will

bounce back next week with the arrival of EA’s 2010 FIFA World Cup. “FIFA always does well,” continued Poole. “Especially with the excitement of the closing of the football season and the anticipation for the upcoming World Cup.” Chart-Track: 020 8741 7585

THE INDUSTRY will get hands-on time with key games at October’s Eurogamer Expo during a preview that’s closed off to the public. Organisers of the three-day event have also added a special two-hour preview to the show. Eurogamer Expo runs from October 1st to 3rd at Earls Court, but from 9am to 11am on the first day will be for retailers and journalists only. The early morning preview will give any industry attendees the chance to play the range of games on show at the Expo before consumers are let in.

“This will give the industry an opportunity to get handson with the biggest games of Christmas and beyond – before the show gets mobbed by 20,000 consumers,” explained Eurogamer chief Rupert Loman. Eurogamer Expo is the opening event of October’s London Games Festival. HMV announced its partnership with the Expo last week – when tickets went on sale. Over 1,000 passes sold after five days. Added Loman: “We’ve had an amazing response from consumers and the industry regarding this year’s show – it really is becoming the key UK games event.”

PS3 ..............................................EA

4. SUPER SF IV + T-SHIRT PS3 ......................................CAPCOM

5. LOST PLANET 2 360 ......................................CAPCOM

6. 2010 FIFA WORLD CUP 360 ..............................................EA

7. LOST PLANET 2 PS3 ......................................CAPCOM

8. RED DEAD REDEMPTION 360 ....................................ROCKSTAR

9. RED DEAD REDEMPTION PS3 ....................................ROCKSTAR

10. 3D DOT GAME HEROES PS3 ..................................SOUTHPEAK Week ending: April 30th Source: SHOPTO.COM Turn to page 67 for more pre-order charts from leading online retailers

UK SOFTWARE SALES MONITOR Your weekly guide to the UK games software market… Software sales really struggled this week, despite the newly released Monster Hunter Tri and Dead to Rights Retribution. Sales were down to £13.5 million, while the number of units sold is down to 650,382. A fall of 24 per cent and 21 per cent respectively.

[WEEKLY MARKET VALUE] Week Ending April 24th 2010

£13.5m

Splinter Cell: Conviction was No.1 again, despite seeing sales drop off by 46 per cent. Just Dance retains the second spot, but even that suffered a sales dip of 31 per cent, as did Grand Theft Auto: Episodes From Liberty City. The market should hopefully bounce back slightly next week, EA will publish its anticipated World Cup tie-in, while Iron Man 2 and Super Street Fighter IV are also scheduled for release.

Total UK Software Sales Source: ELSPA/ChartTrack and Intent Media

BACK IN BLACK: Splinter Cell: Conviction topped the charts for the second consecutive week as sales dipped

£18m

£17.8m

£13.5m

892,175 Units

820,548 Units

650,382 Units

0 Week Ending April 9th

Week Ending April 16th

Week Ending April 23rd

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Retail turmoil boosts CHIPS... Unhappy GAME store employees are looking to become CHIPS franchisees, claims independent retail chain by Christopher Dring INDIE RETAIL giant CHIPS has seen a spike in franchisee requests from GAME staff, the firm has told MCV. In March, GAME stated it would be reviewing staff contracts, and in mid-April announced it had ‘shared details’ with stores over changes to working hours. This has meant that some GAME and Gamestation employees have seen their hours cut, and personnel have taken to Facebook and are commenting on MCVUK.com to express their dismay.

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McCabe says there’s been an increase in franchisee requests at CHIPS from GAME staff

to enquire over the possibility of opening their own store.

Some staff think GAME is sinking and want to jump ship. But it’s tough times and you have to make tough decisions. Don McCabe, CHIPS

However, other store staff have taken a far more active approach by getting in-touch with independent rival CHIPS

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“Over the past few weeks we’ve seen a significant increase in franchise enquires, specifically from GAME and

Gamestation staff,” said CHIPS joint MD Don McCabe. “Somebody’s dark cloud is our silver lining. Although, whether any of these enquiries come to fruition is another matter, it is not just a twominute process. “All you have to do to become a franchisee is go on the CHIPS website at chipsworld.co.uk, fill in the enquiry form, and we take it from there.

“Then we just need to go through the details and see who has got the potential for available funds to set up. “It is too early to say if any of this will pay off. There is a certain knee-jerk reaction. Some staff think GAME’s ship is sinking and want to jump ship. Whether that’s the actual case, is another matter. “Staff have told us that have had their hours cut drastically, which has understandably

pissed them off. But it is tough times out there and businesses are having to make some tough decisions.” Despite reports that some store staff have had their hours cut by up to ten hours or more, GAME insisted that: “For the overwhelming majority of employees, there has been no or very minimal change to the amount of hours in their contract.” CHIPS: 08700 130028

…while GAME hunts digital-focused CEO THE REPLACEMENT for GAME CEO Lisa Morgan will need to be an expert in the online and digital arena, says interim boss Christopher Bell.

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“We want somebody with a retail background because we have a huge retail estate,” said Bell. “But we would also like somebody that has skills in the

We would like somebody that has skills in the new media area, which includes digital, ecommerce and mobile. Christopher Bell, GAME

The firm is looking outside of its business to find someone who can spearhead GAME’s aggressive push into digital. The retailer’s online plan includes launching a GAME social network site and improving its download offer.

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new media area, which includes ecommerce, digital, mobile, telecommunications and so forth. “If there’s an identikit of what we are looking for via our headhunters then that’s the target person.

“It’s obviously going to be a change because we’re going to have someone at the helm who is not from within the business. “I don’t think it’s going to be some new Doctor Who-like creation, where within a year GAME metamorphosis into something different. It’s a damn good business and it has very real opportunity in the ecommerce section. “I see it more as an evolution than a revolution. We want someone who is going to help add to the quality of the decision-making, implementation, execution and give great energy and imagination. It would be a great job for someone.”

As a part of GAME’s digital strategy, the firm has unveiled a brand new iPhone App, which follows the launch of the PlayStation Home Moonbase in March. GAME announced the departure of former CEO Lisa Morgan and COO Terry Scicluna last week. For our full interview with interim CEO Christopher Bell and group finance director Ben White, head on over to page 14. GAME: 01256 784 000

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International Cricket steps up to the crease on June 18th Codemasters’ major new Cricket IP dated Mammoth marketing support planned featuring Stuart Broad by Christopher Dring INTERNATIONAL Cricket 2010 takes to the field on Friday, June 18th, MCV can reveal. The game’s release date coincides with the start of the NatWest 2010 one-day international series, which begins with five matches between England and Australia.

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We are delivering a quality cricket product with a new angle. Bored with the World Cup? Play Cricket. Jeremy Wigmore, Codemasters

International Cricket is the spiritual successor to last year’s hit sports title, Ashes Cricket 2009. The game is being developed by Trickstar Games for PS3 and Xbox 360. “This year we are focusing on the quicker cricket games,

official players, stadia and kits. Meanwhile, England bowler and Ashes hero Stuart Broad will star on the game’s packaging, and will also front a bumper PR campaign for the title both before and after launch. In terms of advertising, Codemasters has told MCV that big screen trailers will be shown during major cricket matches this summer. Other activity includes an outdoor poster campaign and a sponsorship of Talk Sport radio. Further marketing details will be revealed in the coming weeks.

the 20/20 and one-day style of game,” said Codemasters UK MD Jeremy Wigmore. “What we are delivering is a quality cricket product, with a new angle, new gameplay new modes and new visuals. We are committed to cricket fans. “We are the alternative to football. Bored with the World Cup? Play Cricket.”

”

International Cricket 2010 boasts an array of new options, game mode and camera angles over last year’s Ashes title. The game is also officially licensed by the England and Wales Cricket Board and Cricket Australia, so will feature all the

Codemasters: 01926 814132

Publishers ready for MCM Expo MAJOR UK publishers will showcase their latest titles at the MCM Expo in May. Companies including Activision, PQube, Tecmo Koei, Nintendo and Rising Star have all signed up to the event, which takes place on the Saturday, May 29th and Sunday, May 30th at London Excel. Games set to be shown include Blur and Transformers: War of the Cybertron from Activision and No More Heroes 2 and Samurai Shodown Sen from Rising Star, meanwhile Nintendo is backing the show’s attempt to break the Guinness World Record for the largest

gathering of DS players, which 600 attendees have already signed up to. “It's going to be a great event and we are pleased to be part of MCM Expo,” said Activision brand manager Natale Giles. “Visitors will get hands on time with Blur and Transformers, and if they like what they see they can take part in multiplayer competitions for Blur.” Rising Star product manager Yen Hau added: “Our targets for the MCM Expo are always the same; to show what we have coming up, to meet our core target audience in person and to reiterate what we have

Activision, Rising Star, Tecmo Koei and Nintendo have all signed up to the MCM Expo at London Excel

to offer to the community through our Hoshi experience.” The Electronics Sports League roadshow will also be at the MCM show. ESL project leader Daniel Bauer said: “We will show some exciting EPS

UK matches on stage commented by our wellknown hosts. Besides the matches, we will give visitors the opportunity to test some Alienware hardware at our freegaming areas and win prizes.”

Meanwhile, free registration is now open for industry and press attendees. An exclusive trade lounge, hosted by MCV, will also be available at this year’s show. To register, simply visit www.londonexpo.com MCM: 01327 878550

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Cecil: Piracy is nature’s way of telling us games are too expensive The games industry must learn from iTunes to diminish the effects of piracy, says Doctor Who developer by James Batchelor REVOLUTION Software’s Charles Cecil has claimed that the rampant piracy currently testing the industry is the natural consequence of gaming’s current business and distribution model. The legendary developer warned that prices are too

they are distributed is not ideal,” Cecil told MCV. “Yes, we can pressure internet service providers and take any number of anti-piracy measures. But ultimately iTunes has shown that if you make the means of distribution easy and the price compelling, you will build the respect of your audience.

iTunes has shown that if you make distribution easy and the price compelling, you will build the respect of your audience.

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Charles Cecil, Revolution Software

high and distribution is still not accessible enough to prevent illegal downloads from being a threat to publishers. “Personally, I think that the level of piracy we have is nature’s way of turning around and saying games are too expensive and the way that

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“And while this won’t eradicate piracy completely, it won’t become such a serious issue anymore.” Cecil is currently working with Sumo Digital on Doctor Who: The Adventure Games, a BBC project that will see retail quality games based on the

TALKING ABOUT A REVOLUTION: Charles Cecil from Revolution Software says lower prices and better distribution can slow piracy

Secret pact to safeguard DRM THE EUROPEAN Commission has revealed details of the AntiCounterfeiting Trade Agreement (ACTA), which is designed to help combat piracy. The act has been shrouded in secrecy for years, but finally the European Commission has revealed a draft following threats of court action from the European Parliament. ACTA features several measures to prevent the sale of pirated games, but also suggests laws to help protect IP rights in the digital space. Most significantly for the games industry, is that ACTA would make digital rights management (DRM)

enforceable by law, with each country having to impose legal restrictions on people that try and circumvent DRM. The trade agreement also allows rights holders to get injunctions with the court if they feel copyright infringement will be imminent, rather than actually happening. “The anti-counterfeiting trade agreement has been dealt with in an incredibly secretive way,” said Harbottle and Lewis solicitor Paul Groves. “Normally there would be very public consultation, but this has been done behind closed doors. No-one has been aware what has been happening until the European

Parliament threatened to take the European Commission to court. It is all very bizarre. “The US is the driving force behind this, with the EU and about ten other countries in negotiations. Once this has been agreed we would have about a year to change English law so we can meet the minimum levels.” The ACTA law is also set to see whether online service providers – such as YouTube – should be held accountable for user generated content that is made available on their sites. This could potentially have an impact on the casual gaming space, including titles on social networking site Facebook.

popular sci-fi show distributed digitally for free via PC. He believes that if this new model should prove to be successful, it will open new avenues for game-makers that could go some way to diminishing the effects of piracy in the industry. “What’s great about what we’re doing here is we’re creating games that are free for download and in doing so I hope we’re expanding the market,” said Cecil. “Hopefully, if we can prove that this model can work, that will create new opportunities for other people. “But it’s a challenge because until now a few companies have made a success of episodic gaming.” The first episode of Doctor Who: The Adventure Games – City of the Daleks – will be released on June 6th as a digital download for PC.

Licensed PlayStation merchandise revealed PERIPHERALS specialist Impact Global Solutions has revealed its officially licensed range of LittleBigPlanet, Buzz and Ratchet and Clank products. These include LittleBigPlanet plush toys, beanies, collectable keyrings, wobbleheads, mugs and a selection of bags, which will be available in June. Buzz fans can also get their hands on figurines based on the game show host and the star contestants, while Ratchet and Clank nuts can pick up beanies,

rucksacks, keyrings and wobbleheads this autumn. “Our focus on game-related gifts has enabled us to secure partnerships with many high profile companies in particular with Sony Computer Entertainment Europe,” said IGS sales director Chris Malone. “These gift items offer retailers a fantastic opportunity to earn extra margin.” All pictures are pending final licensor approval. IGS: 0845 600 1676

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Sponsored by

RETAIL “A huge congratulations to all finalists and winners in the retail awards in what has been a hugely challenging environment over the past year. We look forward to working with you all over the coming 12 months to help to grow and drive your business.” David Yarnton, Nintendo

“We have a fantastic team that work with us, amazing support from head office and really good relationships with all of our suppliers. It is a massive honour to win this.” James Rumley, HMV

STAR STORE: HMV (360 OXFORD STREET)

“We try to offer our customers a great choice, good value and a user-friendly experience. The MCV Awards is huge and a massive honour. We’ve won this five years in a row now and it is a crown we’ve been defending. We keep pinching ourselves each time.” Keith Sharpe, Play.com

ONLINE RETAILER: PLAY.COM SPONSORS

™

Retail Category Partner

Pre-Event Drinks Partner

After Party Host

Drinks Reception Partner

Video Partner

New Game Brand Award Partner

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“Our value-led proposition is the best on the High Street. Customers really appreciate what we offer. And the staff work really hard. Grainger Games is a small fish in a large market, so it’s great to be recognised.” Phil Moore, Grainger Games

INDEPENDENT RETAILER: GRAINGER GAMES

“It is unbelievable, I’m so chuffed. I’m surprised especially as GAME is the market leader. But I feel our relationship with the suppliers has been key. As a business, we try and grow the games industry as a whole.” Tim Ellis, HMV

HIGH STREET CHAIN: HMV

Peripherals & Accessories Award Partner

Games Publisher Award Partner

SUPERMARKET: ASDA

“We’re delighted to be the first recipient of this award, it means a lot to everyone up in Leeds. We’ve been striving for some time to make sure supermarkets are well represented in the industry, and it is great of MCV to recognise that.” Duncan Cross, Asda

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PEOPLE & INDUSTRY “Thanks to everyone who voted for Just Dance – and thanks for all the support we’ve had from retail partners and Nintendo that has continued to fuel its success.” Darren Bowen, Ubisoft

SALES TRIUMPH: JUST DANCE (UBISOFT)

“The team really brought Batman to life, it wasn’t just a licence we were all really big fans. It is a great privilege to win an award voted for by your peers. It is really encouraging.” Daniel Bailie, Rocksteady

UK DEVELOPMENT TEAM: ROCKSTEADY STUDIOS

“We’ve had an interesting and challenging year. We have worked really hard with our retail partners to drive sales, we’ve been flexible and agile in our market and really tried to make sure we have worked with our partners to be differentiated and drive our business.” Matt Telling, Microsoft

SALES TEAM: XBOX

NI2119_MCV_Congratulations_Ad.indd 1

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“Every day is a new challenge and a new opportunity and we go out there and face these challenges. The MCV Awards are fantastic – just look around the room and you can see how many people look forward to them.” Margaret Pearson, Centresoft

DISTRIBUTION TEAM: CENTRESOFT

“We’ve had some fantastic titles this year and we’ve worked really hard with retail and had some great marketing campaigns, which I think has really paid off. The MCV Awards are a great night – everyone who counts is here.” Andrew Brown, Activision Award sponsored by

GAMES PUBLISHER: ACTIVISION

“Congratulations to Activision and all the winners and nominees. I love working in such an exciting and fast paced industry, and look forward to attending next year’s MCV Awards.” Sarah Jasper, The Hut

RETAIL ADVISORY BOARD SPECIAL RECOGNITION AWARD

ROY STACKHOUSE, ACTIVISION

“I’m immensely proud and humbled to receive this Special Recognition Award from the industry. I think this award extends to the teams that I have been lucky enough to work with during my time at Activision, and so I would like to take this opportunity to thank them for their continued support.” Roy Stackhouse, Activision

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PR & MARKETING

PR TEAM: SEGA

GAME CREATIVE: GAME IS JUST THE START (SONY)

“We’re all really chuffed about this. We weren’t expecting to win at all, but we’re over the moon that we did. I’d like to thank everyone who voted for us – it means an awful lot. MCV Awards 2010 was one of the highlights of my own professional career. I just wish I could remember more of it! Stefan McGarry, Sega

“PS3 has a lot of functionality that takes a lot of explaining, and The Game Is Just The Start tries to explain what PS3 is capable of, such as the great software, PSN, video store and so on. It is really nice to be recognised and there’s no better accolade than the votes of your peers.” Adam Boita, Sony

GAME CAMPAIGN: MODERN WARFARE 2 (ACTIVISION)

TRADE MARKETING TEAM: NINTENDO

“Infinity Ward delivered an incredible game, and so we’d like to thank them for their hard work and creativity. Through this support, and through the great work that our commercial teams do, we have delivered a game and a campaign to be proud of – the biggest entertainment launch of all time.” David Tyler, Activision

“Everyone at Nintendo UK works in trade marketing, the managing director is always contributing ideas, as well as the sales director, the marketing director and so on. So there’s lots of people who contribute and this award is for them, too.” Ian McMillan, Nintendo

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“The competition is tough in peripherals. I believe MadCatz has the best quality, while world class licences such as Modern Warfare 2 help make our products the finest in the market place.” Alex Verrey, MadCatz Award sponsored by

PERIPHERALS & ACCESSORIES BRAND: MADCATZ

“Thanks to MCV for such an excellent event. Everyone I spoke to felt it was the best yet. We were very pleased to be the first to sponsor this Award. Congratulations to MadCatz.” Rob Orchard, Anti-Grav

ONCE AGAIN the MCV Industry Excellence Awards intro video – featuring a number of well-known faces from the UK games trade – has gone down a storm on YouTube. Search for MCV Awards 2010 to find the video itself. Thanks to PMA for their great work.

“Just Dance has exceeded everyone’s expectations. It deserved to win because it has established itself as a popular new brand and has struck a chord with consumers. Rachel Grant, Ubisoft Award sponsored by

NEW GAMES BRAND: JUST DANCE (UBISOFT)

“From one new games brand to another, we’d like to congratulate Just Dance on a tremendous year. Next year we hope to be receiving awards rather than presenting them.” Simon Byron

MARKETING TEAM: NINTENDO

“We are shocked, delighted and flattered in equal measure to win the MCV Award for Marketing Team. Thank you to everyone who voted for us and to MCV for yet another fantastic industry evening.” Dawn Paine, Nintendo

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After Party Host JUST DANCE FEVER Ubisoft’s Just Dance was the host for the after party at MCV’s Industry Excellence Awards this year. The game has stormed the charts since release. It dethroned Call of Duty: Modern Warfare 2 from the No.1 spot in January and in April it re-took the top spot from Square Enix’s Just Cause 2. The game soon became the the fastest-selling Wii IP

from any third-party publisher, and went on to sell 2m copies worldwide. The title features 32 popular tracks from artists such as Kylie Minogue, Blur and MC Hammer. It won Ubisoft two MCV awards – New Games Brand and Sales Triumph. Check out these photos from the night, showing attendees Just Dancing the night away...

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SUMMER PERIPHERALS: SPECIAL FOCUS

Gaming gadgets

There is a strong wave of releases heading to retail over the next few months â&#x20AC;&#x201C; but what about hardware? Dominic Sacco dives into the accessories market to see how players will extend their gaming this summer...

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SUMMER PERIPHERALS: SPECIAL FOCUS

LOGITECH

PC GAMING is one of the most hardcore and dedicated avenues of video games, and as such specialist hardware has long been an essential addition to a PC gamer’s diet. Logitech is providing PC players with a range of accessories including keyboards, mice and headsets. The G500 gaming mouse is the successor to the Logitech G5 laser mouse which boasts game-changing precision regardless of varying hand

speeds. It’s designed to provide a maximum mouse speed of 165 inches per second, and features variable weight, an onboard memory for customised button settings and USB connectivity. Complementing this mouse is the G15 gaming keyboard, complete with useful macros assigned to a single press of the G keys and illuminated characters for those late-night gaming sessions. The exclusive GamePanel LCD lets players instantly discover

BLAZE

THE APPEAL of the Mr Men characters and books is evergreen, and Blaze is satisfying that demand in the gaming sector with a series of fully licensed Mr Men DS and DSi accessories. Blaze’s Mr Men Sparkle Travel Kit includes a character themed sparkle protection DS case, car charger, earphones, six Mr Men game cases and three stylus devices. The sparkle protection case is also available without the travel kit. Each kit features a different Mr Men character.

which of their friends are playing Battlefield 2142, when their World of Warcraft battleground becomes available and find out who is talking on a voice server program such as Ventrilo. On that note: online players can’t be without a headset – and the Logitech G35 7.1 surround sound unit is an alternative to the simple headphones and microphone combination. It features three customisable G keys for one-touch command over music and

voice morphing, on-ear volume and mute controls, a background noisecancelling microphone and interchangeable headband pads. The EX110 keyboard set is an alternative to those who prefer viewing documents to playing video games. It boasts cordless functionality, spillresistant casing, one-touch media controls and a free cordless mouse to top the bundle off. Logitech: 01753 870 900

EXSPECT

The BlazeGear LCD portable console provides gamers with 30 retro Sega games including Sonic, Golden Axe and Columns. It can even connect to TVs for big screen fun. For the Wii fitness fanatic, Blaze is also promoting its Mel B Fitness First range. This includes a nunchuck controller with built-in pedometer, wrist and ankle weights, step riser for the Wii Balance Board, workout mat and a sports pack with racquet-shaped Wiimote holders. Blaze: 01302 325 225

EXSPECT is offering gamers a broad range of accessories from charging kits to carry cases and console stands to headsets. A Wii charging kit allows gamers to place a Wiimote on a Drop ‘N’ Charge pad to recharge it, without the need to phsycially dock the remotes or remove silicone skins. LED lights glow red or green to illustrate the charge status. The pad can be powered via the bundled USB cable or AC charger. Exspect’s other charging kit for the Xbox 360 enables gamers to play and

charge their controller at the same time, and comes with black and white battery covers. Also for the Xbox 360 is a Live Headset which can be worn on either ear and allows players to talk online. DS owners are accounted for with an official England FA DSi skin. The reusable skin adheres easily onto the handheld exterior and displays the England logo. This is complemented with a DS Play and Store Stand that holds two stylus pens, three games, an SD card and one XL pen. Exspect: 01782 748 732

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SUMMER PERIPHERALS: SPECIAL FOCUS

HUBB

HUBB ACCESSORIES is targeting a wide range of console gamers interested in wireless technology across three main consoles – Wii, Xbox 360 and PS3. Owners of the latter are able to purchase a wireless control pad for their PS3 complete with USB dongle. The controller features a turbo button, full analog and digital buttons, and uses high performance 2.4GHz wireless

technology. The pad just requires two AA batteries. For the online PS3 gamer Hubb also provides a bluetooth headset with charging stand. The comfortable and stylish unit enables gamers to use all PS3 voice features including PlayStation Home and multiplayer chat. It can also recharge from the console’s USB port and is even compatible with other

bluetooth-enabled devices including mobile phones, PDAs and computers. Continuing with this range of rechargeable accessories, a Wii Direct Charge Battery allows players to game and charge at the same time. It plugs into the back of a Wiimote and charges from any free USB port – saving gamers time and battery costs. The Direct Charge Battery is available in black and

controllers and can charge two pads simultaneously. It comes with two rechargeable battery packs that snap smoothly into the back of the joypad and promise up to 18 hours of continuous gameplay. The PS3 device works on a similar system, allowing users to charge two controllers with a stylish pyramidshaped device. Like the Xbox 360 version, it can be powered by either an

AC adaptor or the console itself via a USB cable. Also providing gamers’ power needs is the DSi XL Power Supply – compatible with the DSi and DS Lite. In addition to working as a standard AC Adaptor, it doubles as a detachable USB cable that can also be used to charge the console. Handheld owners will also be interested in the DSi XL Safety Pack.

white guises to complement different coloured Wiimotes and Wii consoles. Similarly the Xbox 360 gets its own version of the play and charge battery. This is also available in black and white, and like its Wii counterpart, slots into the back of the Xbox 360 controller and charges from the Xbox 360 console’s USB port. Hubb: 01642 204 350

WHILE MANY of us may be hoping for a hot summer and spending long spells outdoors, Venom is catering for the traditional British washout with a variety of power supplies and charging stations that will ensure consumers can enjoy uninterrupted gaming. Console owners are taken care of by the Xbox 360 Twin Docking Station and the PS3 Pyramid Charger. The former doubles as a storage rack for Xbox 360

This range of accessories includes a sturdy polycarbonate case specially designed to fit the new, larger DSi, cleaning cloth, earphones, screen protectors and replacement stylus pens. Finally, the Wii V-Mote and V-Chuk Play Pack provides Venom’s own take on Nintendo’s controllers. All of the standard controls are present, as well as a striking red and white colour scheme. Venom: 01763 284 181

VENOM

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ANTIGRAV

WITH DRIVING and fighting games well established as successful genres, Antigrav is distributing a series of joysticks, steering wheels and other accessories for optimum gameplay. The Hori Xbox 360 BlazBlue Fighting Stick EX2 is perfect for beat ‘em ups and classic arcade games on Xbox Live. It features eight main buttons, an expansion port for headset connectivity and bonus stickers to personalise the accessory.

Racing gamers can get a real behindthe-wheel experience with Thrustmaster’s official Ferrari F430 racing wheel for PC. This isn’t your ordinary video game steering wheel – it’s an exact replica of the wheel from a Ferrari complete with rubber textures, metal gear levers and an innovative ‘manettino’ selector set for instant feature adjustment in-game. PS3 and PS2 gamers are accounted for with the official Lamborghini Super

Sport Wheel. Similar to the Ferrari F430 racing wheel, this is also compatible with PC and boasts sequential gear shift paddles, vibration feedback and six steering sensitivity levels. Finally an official TVR Atomic Driving station wheel completes the assortment of driving accessories. With upcoming multiformat racers Blur, Split/Second and F1 2010 all arriving this year these top-of-the-range gaming wheels will be in demand.

Antigrav is also experienced in the peripherals market with a series of Ben 10 carry cases and other branded products which went on to become one of the most successful licensed accessory ranges ever. Antigrav bolsters its new collection with a set of Konnet Power Pyramid Chargers for either PS3 or Xbox 360 – rechargeable docks that can charge four individual controllers at the same time.

save gamers buying additional microphones for each separate console. PS3 players have access to a spacesaving media docking station which holds the Slim console and two controllers that are kept charged when docked. Impact also offers Xbox 360 users a premium headset designed for use over Xbox Live. Impact International’s divisional sales director Chris Malone adds: “More

new players are offering more accessories, so the key for us is to stay innovative while maintaining quality and value with great service. “We have grown our turnover and market share by following simple core principles while being conscientious, reactive and effective, which seems to be paying off. Thanks should also go to our partners for their continued support.”

Antigrav: 01932 454 929

IMPACT INTERNATIONAL

CASUAL GAMERS on the Wii and DS make up a large percentage of Nintendo owners, and Impact International is keen to tap into that user base, as well as online Xbox 360 and PS3 players. Owners of Wii Sports Resort can benefit from a unique sports peripherals pack which includes a variety of sports racquets and even a mini-bow. An induction charging plate and rechargeable battery pack also allow

gamers to charge up to two Wiimotes without the need to constantly buy new disposable batteries. The DS gets a similar wireless charging plate for gamers on the move. Impact International’s pair of multiformat USB microphones are ideal for players of music games such as Singstar, USing, Lips and Rock Band, as they’re compatible with the Wii, PS3 and Xbox 360. The three-metre cables

Impact Int: 0845 600 1676

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SUMMER PERIPHERALS: SPECIAL FOCUS

MERONCOURT

FOCUSING on the Nintendo formats, Meroncourt’s summer range targets Wii and DS owners with a range of charging solutions, handheld accessories and extra controllers. The first offering from the firm’s Speedlink label is the Induction Charger Plus for Wii, which allows consumers to charge up to two Wii Remotes – or just the special battery packs – without having to worry about loose connections. The station charges Remotes via an induction field, which fills a battery

pack in six hours and automatically cuts off the power once done. The device is available in black and white to compliment consumers’ chosen console. Speedlink also provides Wii owners with an affordable alternative to previously released microphones with its Duo Microphone Kit, which is compatible with the myriad of karaoke games now available for the console. Finally, the Speedlink 12-in-1 Starter Kit for the DSi XL gives handheld

gamers everything they need for the new device. Accessories in the bundle include a carry pouch, game cases, car charger, screen protectors and a microfibre cleaning cloth. Meroncourt is also rolling out a range of Hello Kitty licensed products for younger female gamers. DS owners will enjoy the Hello Kitty DS Lite Full Pack, which features a comprehensive range of handheld accessories. Included are Hello Kitty-

branded stylus pens, game card cases, earphones, screen protector, cleaning cloth, car charger and a protective cover for the DS itself. Wii owners can pick up the Hello Kitty Wii Controller Pack, which features silicon skins that decorate the Remote and Nunchuk with artwork of the popular feline. The pack also includes a cleaning cloth, two security hand straps and Remote labels – all bearing the Kitty brand.

The Starter Pack is available in a range of colours including black, white and pink. Alternatively DSi XL players on the go can opt for a smart protective leather case – in black or white – which comes packaged with a cleaning cloth and replacement stylus. Wii owners are equally taken care of with the Wii Remote Charging Station, a device that includes four triple-A

rechargeable batteries thus removing the need for replacements. When players switch off their Wii, the charging station can continue to charge, store and protect up to two Wiimotes. The station is available in black or white and is fully compatible with the Wii MotionPlus add-on. Wii Fit fans can protect their Balance Board from dirt and scratches with a set of protective covers – elasticated for an

easy fit with cutouts for the switch and LED indicator. The cover is anti-slip and can be purchased in a variety of colours including pink, white and black. Gamers can also enhance their Wii Sports Resort experiences with the 28in-one Sports Pack, featuring variously shaped Wii Remote attachments such as a baseball bat, ping pong bat, golf club, tennis racquet and steering wheel.

Meroncourt: 01462 680060

THE BLUE Ocean Accessories range features a wide selection of Nintendo Wii and DS peripherals, from carry cases, controllers and chargers through to Balance Board covers. An essential Starter Pack for the DS provides gamers with a zip-up console case, two replacement stylus units, a pair of quality headphones, a cleaning cloth and a wrist strap to protect the DS Lite from knocks, drops and scratches.

Koch: 0870 027 0985

BLUE OCEAN

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SUMMER PERIPHERALS: SPECIAL FOCUS BIGBEN

WITH THE hugely popular Iron Man movie franchise returning to the big screen this month, and the game coming to multiple formats including DS, BigBen is providing gamers with an Iron Man accessories pack for the handheld. The bundle includes a screen protection kit compatible with the DS Lite and DSi, Iron Man console case, cleaning pad and adjustable wrist strap, two stylus devices, four game card cases and stereo headphones.

As well as the Iron Man-branded DS pack, BigBen is also offering SpiderMan followers the same DS accessory bundle but with a Spider-Man theme. Hello Kitty fans are also taken care of with a new special Kitty-shaped DS carry case. The protective unit contains space for the DS, three games and three stylus pens. For console owners, a PS3 Mega Pack provides all the additional accessories a PS3 Slim player would

ever need. The box features a DVD remote control, console stand, wireless BigBen PS3 controller and a 1.2-metre HDMI cable, the latter giving HD TV gamers access to better picture quality than the standard scart input. Furthermore a Wii balance board, which works with a variety of different games, enables players to save space with one unit rather than separate peripherals. It is available in black or white, to suit both new and old Wii

owners who own either black or white versions of the console. Given the strength of this line-up, BigBen is confident of its place in the accessories market this summer. Business development manager Ann Hurley says: “Combining value for money products alongside innovative and licensed lines enables us to provide retail with a winning combination that consumers continue to embrace.” BigBen: 07787 283951

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SUMMER PERIPHERALS

POLAROID

AN ESTABLISHED name in the photography industry, Polaroid has entered the gaming peripherals market with a bang. Key products at launch include an eight-in-one customisable gun set for Wii which is described as easy to assemble and is compatible with all shooting games for right and lefthanded players.

A multimedia dock for the DS Lite and DSi charges the handheld console and also features an integrated SD card reader. Polaroid’s universal microphone is compatible with a range of multiformat music games such as Lips, SingStar and Rock Band. It supports the PS2, PS3, Xbox 360, Wii and PC platforms.

Finally the Cooking Mama stylus for the DS Lite and DSi adds realism to the handheld cooking sim with three interchangeable points – a knife, spatula and fork-shaped points. Polaroid’s full line-up of gaming accessories includes PC mice and keyboards, controller chargers, carry cases and controllers. AntiGrav: 01932 454929

MAD CATZ is strengthening its extensive product line-up with a series of keyboards, mice and joysticks. The incredibly popular Street Fighter IV fightpads and arcade sticks return with new Super Street Fighter IV branding to accompany Capcom’s acclaimed new fighter, adding autofire and a range of new artwork. Last year, Mad Catz’s Tournament Edition fightstick won IGN’s ‘Accessory of the Year’ among other awards.

Coming this summer is the Cyborg R.A.T. premium gaming mice range. Players can alter the height, width and texture of the mouse and tweak 15 programmable buttons. Accompanying this is the Eclipse keyboard with its wireless touchsensitive LCD keypad and integrated trackball which acts as a mini-mouse.

Both products were unveiled at the 2010 Game Developers Conference. For flight sim PC gamers, Saitek’s X65F HOTAS system is based on F16 flight controls and features 300 programmable button commands and extreme sensitivity. The Cyborg F.L.Y. 9 wireless flight stick for the Xbox 360 boasts a desk and lap mount and is ideal for combat flight games. Mad Catz: 01908 336538

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SUMMER PERIPHERALS: SPECIAL FOCUS

LOGIC3

LOGIC3 continues to prove itself as a key player in the UK game peripherals market with a range of accessories ranging from sound stations to steering wheels and pedals. The SoundStation for DSi is designed to maximise handheld gamers’ experience by combining stereo speakers with a charging and storage device. It’s a fully portable mini sound system akin to an iPod docking unit with a powerful, clear sound. Similarly the SoundStation for Wii gets additional

charge docks for Wiimotes, a speaker system and two extra Watts of sound over the DSi unit. The device is powered by the Wii’s original AC adaptor and the speakers can be folded down for storage means. The SoundStation3 for PS3 delivers an output of 20 Watts RMS via two sub-woofers. PS3 players also can wield the FreeBird Wireless Stealth Game pad, boasting LED player indicators, a PS3 Home button, motion sensing and USB connectivity.

When fully charged, the FreeBird’s battery lasts up to 30 hours before recharging is necessary. Finally the Top Drive GT wheel caters the racing gamer with a variety of key selling points such as a ten-inch rubber grip steering wheel, vibration feedback for PS3, PC and PS2, adjustable steering sensitivity and a button relocation feature. Logic3 is also a key player in the casual gaming accessories market, with gadgets for the iPhone and iPad.

Sales manager Paul Croucher says: “We have had great successes with our Nintendo DSi XL products and have been extremely busy with our newly launched range of BlackBerry covers, cases and charging solutions as well as adding several new speakers to our well established i-Station brand of iPhone and iPod docks. “We are just finalising our extensive line up of iPad accessories ahead of the European launch date.”

cartridges. The packs are available in either burgundy, black or dark brown and are officially licensed by Nintendo. For gamers on the move the Mini Transporter Case holds up to 12 game cards and a DS, and comes in three colours – green, red and blue. Additional packs include the Character Essentials Kit, packaged with a Mario branded DS carry case, game

card case, cleaning cloth and two colourful character stylus units. Other DS bundles include the Starter Kit, complete with carry case, in-car charger, three game card cases, stylus devices and headphones. BDA expects more success this year. Divisional VP of product development and marketing John Moore says: “Even Nintendo wasn’t able to anticipate the

huge increase in demand for both the Wii and Nintendo DS hardware in December, which led to unexpected tight inventory situations for our most popular accessories. “We are expecting a much stronger 2010 for the accessory market. Power A should be well positioned based on recent trends.”

Logic3: 01923 471 000

THE DS IS the most successful handheld gaming console currently on the market, and BDA is distributing a range of Power A branded accessories at retail. Power A’s DS XL Clean & Protect Kit includes six handy items – two screen protectors, a cleaning cloth, touch stylus, replacement stylus and a game card case which stores up to four

BDA: +1 425 492 6111

BDA

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Now available Venom Play Packs, Wireless V Mote and Wired V Chuk

Contact your Venom Account Manager now to find out more: 01763 284181 Email: joe.hurry@venomuk.com, dan.miles@venomuk.com or david.davies@venomuk.com

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SUMMER PERIPHERALS: SPECIAL FOCUS

I-GLOBE

I-GLOBE Accessories is targeting the console gamer with a plethora of peripherals including racing wheels, DSi XL accessory packs, headsets, charging kits and controllers. The black Wii racing wheel is perfect for owners of black Wii consoles with essential racers such as Mario Kart Wii, F1 2009 and Need for Speed: Nitro to name a few. I-Globe also provides players with a magnetic charging disc and rechargeable

batteries to ensure their Wiimotes are always charged and ready to go. The disc is powered by a one-metre USB cable which cuts off when the batteries are charged and two LED lights indicate the charging status. A pair of headsets for the Xbox 360 and PS3 consoles ensures serious online gamers are at the front of their game. The Xbox headset features 360degree rotation and an adjustable length for the perfect fit, while the PS3

bluetooth headset charges via the miniUSB controller cable and boasts a noisereducing microphone. Handheld gamers will be pleased with the DSi XL accessory pack complete with console carry case, headphones, USB charging cable, car adaptor and a pair of stylus units. Finally, a PS3 wired controller complements the rest of I-Globe’s set of essential peripherals. Not only does it work as a fully functional joypad for

sessions without the need for external USB hubs. Competition Pro’s range of coloured Wiimotes and Nunchucks add some spice to the Wii with white, black, blue and pink controllers available. Other Nintendo fans can also opt for DSi XL accessory bundles with the Starter, Essentials and Travel Essentials packs combining various products from screen protectors to car chargers, in a range of colours.

To meet the needs of the Xbox 360 Elite owner, Competition Pro has released one of their best-selling products for the format – the two-inone powerpack, now available in black. This comes with a rechargeable battery pack and USB cable that allows players to charge and play, or charge only. Other chargers for the Wii and PS3 are available in the form of various docking stations.

Sony’s console, it’s also compatible with the PC for cross-platform gaming. Head of business development Paul Hay says: “2009 was very successful for I-Globe and we have increased our market share. ORB has established itself as a key accessories brand with well over a million ORB products being sold. “I-Globe looks forward to a challenging but exciting 2010 as we gear up for the critical golden quarter.” I-Globe Accessories: info@i-ga.co.uk

CONSOLE STANDS, controllers and chargers – three essential aspects of gaming that Competition Pro is confident it can deliver. A PS3 console stand, ideal for owners of Sony’s latest Slim console, features four USB ports and an SD memory card slot that were present on the first generation PS3 consoles but didn’t make it to the PS3 Slim. The additional USB ports are ideal for multiplayer Guitar Hero or Rock Band

Adi Wells from Competition Pro says: “Product lines over the years have always changed to incorporate new innovations and we have adapted and innovated our products accordingly. “Our successes lie in the handheld accessories market and the DSi XL has now bolstered that again, along with the newer, now more affordable accessories like induction chargers for the Wii, Xbox 360 and PS3.” Competition Pro: 01706 242070

COMPETITION PRO

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SUMMER PERIPHERALS: SPECIAL FOCUS

PINPOINT

THE VETERAN accessories firm will be focusing its summer line-up on three key labels, providing consumers with everything from replacement controllers to disc cleaners. Pinpoint will continue its partnership with Nyko, distributing such products as the Wii Wand +, Nyko’s own vision of the Wii Remote. It features full motion technology and is compatible with MotionPlus. Similarly, the company’s PS3 core controller recreates all features of the

official Sony joypad. It features an extra long, nine-foot cable for convenience and vibration feedback. PS3 owners will also want to pick up the Nyko PS3 Media Hub Slim, built to compliment the slimmer console model and boasting four USB ports, an SD Card and Memory Stick reader, and a remote control. Nyko’s Xbox 360 range includes the Intercooler TS White, which keeps the console running at optimal temperatures during any longer gaming

sessions, and the SpeakerCom, a headset that allows everyone in the room to chat to other Xbox Live players at the same time. From the Enigma label, Pinpoint will be pushing its Wii Fitness Kit – a comprehensive collection that includes dumbbell holders for the Remote and Nunchuk, Yoga training mat, protective silicon skin for the Board and a replacement battery pack. DS owners can pick up the Enigma DS Stylus Pack, which features white,

can even be used without the Wii being switched on – perfect for anyone trying to lose weight through more than just fitness gaming. The company will also be distributing the Hubb PS3 Wireless Controller, the battery-powered alternative to Sony’s Dual Shock. It uses high performance 2.4GHz wireless technology to interact with the PS3 console and also features a Turbo function. Interactive has two key Xbox 360 products lined up for the summer, starting with the Rudegameware 360

Primal Wireless H-Set. This is the only completely cordless heaset available for the console, allowing gamers to chat with Xbox Live friends. It is powered by a rechargeable battery, and features a lightweight design and cushioned ear cups for greater comfort. The microphone promises crystal clear voice transmission thanks to its higher sensitivity over the official Xbox 360 headset’s microphone. Also available is the Nyko Charge Base, which stores charges up to two

black and oversized red pens that are compatible with various forms of the Nintendo DS, including the DS Lite, DSi and DSi XL. Finally, Pinpoint’s GameDr and SkipDr cleaning systems allow gamers to maintain their discs and game console lenses, including Blu-ray devices. The former features patented ten-brush Cyclone Clean technology that removes all dust and dirt from inside the disc tray. Pinpoint: 01606 558 428

INTERACTIVE IDEAS

FOCUSING on controller hardware, Interactive Ideas will be targeting consumers this summer with affordable alternatives to official game controllers and other accessories. First up is the Snakebyte Wii Premium Fitness Board. This rival to the official Wii Balance Board recreates the weight-sensitivity and wireless connectivity of the Nintendo version, and presents it in a revised, sleek and elegant design. The board can carry up to 180kg, and an integrated weight scale means it

controllers simultaneously. The rechargeable batteries last for up to 25 hours once fully charged and the station can be powered by either an AC Adaptor or a USB cable. Finally, the Thrustmaster DSi XL Metal Cases give handheld owners sturdy and stylish protection for their new handheld. The specially-crafted cases have been built to allow access to all ports, slots and cameras without having to remove the DSi itself. Interactive Ideas: 0208 805 1000

MadCatz_MCV:Mad Catz ad

26/4/10

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Page 1

P ERIPHERALS & ACCESSORIES BRAND

Mad Catz Would Like To Thank MCV, The Vo ng Panel And All Our Retail Partners Come And Visit Us At E3, (WEST HALL - On Floor Mee ng Room (OFMR) 5080) To Arrange An Appointment Or For Any Enquiries, Please Feel Free To Contact Us: 01633 883110 - uksales@madcatz.com www.madcatz.com - www.eclipsetouch.com - www.cyborggaming.com

54 MCV585_final:46 MCV515

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Sponsored by

POLL WHICH POLITICAL PARTY WILL OFFER THE BEST SUPPORT FOR THE GAMES INDUSTRY?

REVIEW SCORES MCV provides the most important average review scores of the last few days – all sourced from Metacritic...

93%

35% Liberal Democrats

27% Labour

Super Street Fighter IV PS3, Capcom

87% 87% 83% 83% Splinter Cell, PC, Ubisoft

Sin & Punishment 2, Wii, Nintendo

29% Conservatives

Fragile Dreams Wii, Rising Star

Runaway: Fate PC, Focus

*Metacritic scores correct at the time of going to press

With the General Election looming, MCV asked online readers which political party would provide the best support for the games industry. The Liberal Democrats led the way with 35 per cent of votes, followed closely by the Conservatives with 29 per cent. Labour received just 27 per cent of votes, despite

9% Other

pledging to offer tax breaks to the UK games industry back in March. Just under a tenth of voters would prefer a different party entirely, possibly suggesting UKIP or the Green Party would be better for delivering tax relief. Take part in MCV’s next poll at www.mcvuk.com

MARGIN MAKER

INDIE CHARTS - ALL FORMATS 1

THIS WEEK

LAST WEEK

TITLE/FORMAT

PUBLISHER

SPLINTER CELL: CONVICTION FORMAT: 360

DEVELOPER: UBISOFT MONTREAL PUBLISHER: UBISOFT

BATTLEFIELD: BAD COMPANY 2 360

JUST DANCE WII

NEW

GTA: EPISODES FROM LIBERTY COITY PS3

NEW

WOW 60 DAY TIME CARD PC

NAPOLEON: TOTAL WAR IMPERIAL EDITION PC

NEW SUPER MARIO BROS WII

EA UBISOFT

UFC 2009: DISPUTED 360

ROCKSTAR

Saitek’s Pro Flight X-65F Combat Control System targets fans of combat flight simulators with a comprehensive, authentic throttle and stick combination, that boasts revolutionary Force Sensing technology for added realism. Rather than moving the stick itself, gamers simply put pressure on the handle and the controller responds appropriately – just as it would in a real-

life jet fighter. The sensitivity can be customised on the fly and also works with the throttle controls. As well as controlling two engines, the throttles can be locked together and used as one when flying single-engine virtual aircraft. The controller is compatible with Windows 7, XP, XP64 and Vista and is powered via USB. Interactive Ideas: 020 8805 1000

ACTIVISION BLIZZARD SEGA

DEAL OF THE WEEK

NINTENDO THQ

COD: MODERN WARFARE 2 360

ACTIVISION BLIZZARD

DRAGON AGE ORIGINS 360

ACTIVISION BLIZZARD

Charts compiled by Game Guide/Complete EPOS Solutions. For more information about Complete EPOS Solutions call 01543 370002. For more information about the Game Guide call 01606 836347.

GAME is offering customers an Xbox 360 Elite bundled with free copies of Splinter Cell: Conviction and Assassin’s Creed II for just £199.99. This gives buyers a total saving of £52.95.

66,67 MCV585_final

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RETAILBIZ: HIGH STREET WWW.MCVUK.COM

MCV 30/04/10 67 Sponsored by

PRICE CHECK [PRE ORDERS] Splinter Cell: Conviction 360, Ubisoft

GTA: Episodes Liberty City PS3, Rockstar

Red Steel 2 Wii, Ubisoft

Pokémon SoulSilver DS, Nintendo

Battlefield: Bad Company 2 PC, EA

TOP 10 DEMON’S SOULS BLACK PHANTOM

IN STORE: CHELMSFORD

PS3, NAMCO BANDAI

£39.99

£29.99

£29.98

£34.99

£39.99

£29.99

£34.99

2. SUPER SF IV + T-SHIRT

£39.99

N/A

£34.99

£39.99

N/A

3. 2010 FIFA WORLD CUP

£39.72

£29.71

£32.71

£29.71

N/A

4. SUPER SF IV + T-SHIRT

PS3 ..................................................................CAPCOM PS3 ..........................................................................EA 360 ..................................................................CAPCOM

5. RED DEAD REDEMPTION

360 ................................................................ROCKSTAR

6. RED DEAD REDEMPTION: LIMITED ED

ONLINE

360 ................................................................ROCKSTAR

£39.99

£27.99

£34.99

£26.99

£37.00

£24.73

£28.63

£29.70

£24.99

£37.99

£24.99

£29.99

£32.99

£24.99

£37.00

N/A

£32.99

£34.99

N/A

7. RED DEAD REDEMPTION: LIMITED ED

PS3 ................................................................ROCKSTAR

8. 2010 FIFA WORLD CUP

360 ..........................................................................EA

9. LOST PLANET 2 + T-SHIRT

360 ..................................................................CAPCOM

10. RED DEAD REDEMPTION

PS3 ................................................................ROCKSTAR Week ending April 23rd Source: SHOPTO.COM

FROM THE FRONTLINE This week’s frontline interviewee is Dan Brown from Grainger Games’ North Shields branch...

[PRE ORDERS]

TOP 10

What has been performing well? What has been underperforming? Most of the big releases this year have done well. For example, God of War III has been great as PS3 continues to go from strength to strength. Nintendo Wii has gone a little quiet, but as always, you know they have stuff up their sleeves. We can’t wait for the 3DS.

GOD OF WAR: COLLECTION PS3, SONY 2. ALAN WAKE: LIMITED ED

360 ..............................................................MICROSOFT

3. RED DEAD REDEMPTION Do you think there were too many big games released in Q1? No, because there are plenty of other big titles due for release this year. Plus, not everyone likes the same kind of games so the more new releasesm the better. Then hopefully there will be something for everyone. How much of a threat do supermarkets pose to your store? I don’t think they are too much of a threat really as gamers like to come into a store where the staff know about the products they sell. We also have the

PS3 ................................................................ROCKSTAR

4. RED DEAD REDEMPTION

“Customers don’t seem ready for digital distribution yet and that won’t change if the PSPgo is anything to go by.”

360 ................................................................ROCKSTAR

5. GOD OF WAR: TRILOGY

PS3 ......................................................................SONY

6. 2010 FIFA WORLD CUP

PS3 ..........................................................................EA

7. RED DEAD REDEMPTION: LIMITED ED

360 ................................................................ROCKSTAR

advantage by allowing customers to trade in their old games. How much of a threat does digital distribution pose to your store? We’ve been hearing about this for a few years now. The majority of our customers

just don’t seem ready for digital distribution only yet – and personally I don’t think that will change any time soon if the PSPgo is anything to go by. Look at how many Game of the Year editions are now being released in disc format and continue selling successfully.

8. 2010 FIFA WORLD CUP

360 ..........................................................................EA

9. THE SIMS 3: AMBITIONS

PC ............................................................................EA

10. SUPER STREET FIGHTER IV

PS3 ..................................................................CAPCOM Week ending April 23rd Source: PLAY.COM

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RETAILBIZ: RETAIL CHARTS 68 MCV 30/04/10

WWW.MCVUK.COM

Check out RETAILBIZ at WWW.MCVUK.COM

OFFICIALUKCHARTS NINTENDO DS THIS LAST WEEK WEEK

[1] [FULL PRICE]

TITLE

POKÉMON SOULSILVER

2 3 4 5 6 7 8 9 10

POKÉMON HEARTGOLD NINTENDO NEW SUPER MARIO BROS NINTENDO PEPPA PIG: FUN AND GAMES P2 GAMES PROFESSOR LAYTON & PANDORA’S BOX NINTENDO MARIO KART DS NINTENDO MARIO & LUIGI: BOWSER’S INSIDE STORY NINTENDO SONIC CLASSIC COLLECTION SEGA JEWEL QUEST MYSTERIES: EMERALD GSP/AVANQUEST MARIO & SONIC: WINTER OLYMPICS SEGA

2 3 4 7 6 5 9 NEW

WII THIS LAST WEEK WEEK

TOP 40ALL

PUBLISHER

[ENTERTAINMENT - ALL PRICES]

DEVELOPER: NINTENDO PUBLISHER: NINTENDO

[2]

PUBLISHER

FORMAT: XBOX 360 DEVELOPER: UBISOFT MONTREAL PUBLISHER: UBISOFT

THIS WEEK

LAST WEEK

JUST DANCE Wii

GTA: EPISODES FROM LIBERTY CITY PS3, PC, 360 ROCKSTAR

WII FIT PLUS Wii

NEW

[FULL PRICE] TITLE

SPLINTER CELL: CONVICTION

[3]

TITLE

PUBLISHER

MONSTER HUNTER TRI Wii

WII SPORTS RESORT Wii

COD: MODERN WARFARE 2 360, PS3, PC, DS

JUST CAUSE 2 PS3, 360, PC

POKÉMON SOULSILVER DS

NINTENDO NINTENDO

POKÉMON HEARTGOLD DS

DEVELOPER: CAPCOM PUBLISHER: CAPCOM

FIFA 10 360, PS3, Wii, PS2, DS, PC, PSP

2 3 4 5 6 7 8 9 10

NEW SUPER MARIO BROS WII NINTENDO MARIO KART WII NINTENDO MARIO & SONIC: WINTER OLYMPICS SEGA SONIC & SEGA ALL-STARS RACING SEGA F1 2009 CODEMASTERS RED STEEL 2 UBISOFT RABBIDS GO HOME UBISOFT HASBRO FAMILY GAME NIGHT: VOL 2 EA JAMES CAMERON’S AVATAR UBISOFT

THIS LAST WEEK WEEK

TITLE

JUST DANCE

2 3 4 5 6 7 8 9 10

WII FIT PLUS WII SPORTS RESORT WII PLAY EA SPORTS ACTIVE MONOPOLY MY FITNESS COACH: GET IN SHAPE CARNIVAL: FUNFAIR GAMES CARS: RACE-0-RAMA CALL OF DUTY: WOLRD AT WAR

2 3 4 6 5 10 11 14 30

SQUARE ENIX

NEW SUPER MARIO BROS WII Wii

BAND HERO 360, PS3, Wii, PS2, DS

SONIC & SEGA ALL-STARS RACING PS3, 360 Wii, DS SEGA

FINAL FANTASY XIII 360, PS3

NINTENDO ACTIVISION BLIZZARD

SQUARE ENIX

FORZA MOTORSPORT 3 360

ASSASSIN’S CREED II 360, PS3, PC

UBISOFT WARNER BROS

MICROSOFT

LEGO BATMAN PC, DS, PS3, 360, Wii, PSP

JAMES CAMERON’S AVATAR 360, PS3, Wii, DS, PSP, PC UBISOFT

THIS LAST WEEK WEEK

PUBLISHER

NINTENDO ACTIVISION BLIZZARD

PC CD-ROM

[BUDGET PRICE]

WII

CAPCOM

[4]

NINTENDO

BATTLEFIELD: BAD COMPANY 2 360, PS3, PC

MONSTER HUNTER TRI

1 2 3 4 6 7 9 12 13

UBISOFT

[FULL PRICE]

TITLE

PUBLISHER

FOOTBALL MANAGER 2010

NINTENDO

THE SIMS 3

NINTENDO

NAPOLEON: TOTAL WAR

NINTENDO

GTA: EPISODES FROM LIBERTY CITY

BATTLEFIELD: BAD COMPANY 2

THE SIMS 3: WORLD ADVENTURES

UBISOFT

C&C4: TIBERIAN TWILIGHT

2K PLAY

DAWN OF WAR II: CHAOS RISING

THQ

WOW: LICH KING

ACTIVISION

THE SETTLERS 7: PATHS TO A KINGDOM

[5]

DEVELOPER: UBISOFT (FRANCE) PUBLISHER: UBISOFT

DEVELOPER: SPORTS INTERACTIVE PUBLISHER: SEGA EA SEGA ROCKSTAR

EA THQ ACTIVISION BLIZZARD UBISOFT

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MCV 30/04/10 69

despite being down 41 per cent in sales. In second place remains Just Dance – the publisher’s fastest-selling new Wii IP. This saw a drop of 31 per cent as did GTA: Episodes From

Liberty City. Rockstar’s game stays in third place while Nintendo climbs to No.4 with Wii Fit Plus.

PS3

L FORMATS

THIS LAST WEEK WEEK

Highest New Entry

MARIO & SONIC: WINTER OLYMPICS Wii, DS

NEW

DEAD TO RIGHTS: RETRIBUTION 360, PS3 NAMCO BANDAI

MARIO KART WII Wii

GOD OF WAR III PS3

GRAND THEFT AUTO IV 360, PS3, PC

SEGA

NINTENDO SONY

The highest new entry is Capcom’s Monster Hunter Tri on Wii. It takes fifth place, making it the UK’s most successful Monster Hunter title at launch in terms of sales. Previous games in the series include 2005’s Monster Hunter on PS2 and three Monster Hunter Freedom PSP titles. This week’s other new entry Dead to Rights: Retribution comes in at No.22. dominic.sacco@intentmedia.co.uk

[FULL PRICE] TITLE

PUBLISHER

GTA: EPISODES FROM LIBERTY CITY

2 3 4 5 6 7 8 9 10

BATTLEFIELD: BAD COMPANY 2 EA JUST CAUSE 2 SQUARE ENIX GOD OF WAR III SONY FIFA 10 EA HEAVY RAIN SONY COD: MODERN WARFARE 2 ACTIVISION BLIZZARD FINAL FANTASY XIII SQUARE ENIX DEAD TO RIGHTS: RETRIBUTION NAMCO BANDAI BATMAN: ARKHAM ASYLUM - GAME OF THE YEAR EIDOS

2 3 4 6 5 7 8 NEW

DEVELOPER: ROCKSTAR NORTH PUBLISHER: ROCKSTAR GAMES

ROCKSTAR

NEW SUPER MARIO BROS DS

ARKHAM ASYLUM - GOTY PS3, 360, PC

MEGA DRIVE ULTIMATE COLLECTION PS3, 360

NINTENDO

PSP

SQUARE ENIX SEGA

[FULL PRICE]

ALIENS VS PREDATOR 360, PS3, PC

SEGA

THIS LAST WEEK WEEK

FOOTBALL MANAGER 2010 PC

SEGA

METRO 2033 PC, 360

THQ

DRAGON AGE: ORIGINS 360, PS3, PC

HEAVY RAIN PS3

LITTLEBIGPLANET

HALO 3: ODST 360

MICROSOFT

PEPPA PIG: FUN AND GAMES Wii, DS

P2 GAMES

2 3 4 5 6 7 8 9 10

FIFA 10 GRAN TURISMO BEN 10: ALIEN FORCE: VILGAX ATTACKS ASSASSIN’S CREED: BLOODLINES FOOTBALL MANAGER 2010 DISSIDIA: FINAL FANTASY NEED FOR SPEED: SHIFT JAMES CAMERON’S AVATAR: THE GAME PRO EVOLUTION SOCCER 2010

30 31

EA SONY

BEN 10: VILGAX ATTACKS 360, Wii, DS, PSP, PS2

PEPPA PIG: THE GAME Wii, DS COD: WORLD AT WAR 360, PS3, PS2, Wii, DS, PC

D3P P2 GAMES

TIGER WOODS PGA TOUR 10 PS3, 360, PC, PSP, WII, PS2

WWE SMACKDOWN 2010 360, PS3, Wii, DS, PSP

PC CD-ROM THIS LAST WEEK WEEK

1 2 3 4 5 6 7 8 9 10

2 8 10 6 4 7 3 9 11

ACTIVISION BLIZZARD EA THQ

TITLE

PUBLISHER

SIMS 3: DESIGN & HIGH-TECH STUFF DEVELOPER: THE SIMS STUDIO PUBLISHER: EA CITY INTERACTIVE

DRAGON AGE: ORIGINS

MYSTERY CASE FILES: DIRE GROVE

FOCUS

ASSASSIN’S CREED

FOCUS

ROME: TOTAL WAR

GSP/AVANQUEST

MURDER, SHE WROTE

FOCUS

WOW: BATTLE CHEST

ACTIVISION BLIZZARD

SNIPER: ART OF VICTORY

1 5 3 4 7 9 8 6 RE

TITLE

CITY INTERACTIVE

HIDDEN EXPEDITION: DEVIL’S TRIANGLE

FOCUS

THIS LAST WEEK WEEK

PUBLISHER

DEVELOPER: MEDIA MOLECULE PUBLISHER: SONY

XBOX 360

[BUDGET PRICE]

SHUTTER ISLAND

WEEK ENDING 24/04/10

EA SONY D3P UBISOFT SEGA SQUARE ENIX EA UBISOFT KONAMI

[FULL PRICE]

TITLE

SPLINTER CELL: CONVICTION

2 3 4 5 6 7 8 9 10

BATTLEFIELD: BAD COMPANY 2 COD: MODERN WARFARE 2 JUST CAUSE 2 FORZA MOTORSPORT 3 FIFA 10 HALO 3: ODST FINAL FANTASY XIII ASSASSIN’S CREED II METRO 2033

2 3 4 5 6 9 7 10 14

SPLINTER CELL: Conviction has held on to the No.1 spot for the second consecutive week,

PUBLISHER

DEVELOPER: UBISOFT MONTREAL PUBLISHER: UBISOFT EA ACTIVISION BLIZZARD SQUARE ENIX MICROSOFT EA MICROSOFT SQUARE ENIX UBISOFT THQ

[SOURCE]

[ANALYSIS]

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YOUR ESSENTIAL GUIDE TO SERVI

G N I M O C

SOON

sourceb TO BE INCLUDED IN THIS GUIDE PLEASE CONTACT:

ROB.BAKER@INTENTMEDIA.CO.UK OR 01992 535647

creative and promotional SErvices 3DI Tel: 0845 4582898 www.threedi.net

Indigo Pearl Tel: +44 (0)20 8964 4545 www.indigopearl.com

The Audio Guys Ltd Tel: +44 (0) 1788 565230 www.theaudioguys.co.uk

AN.X Ltd. Tel: 020 7785 7156 www.anxagency.com

JR DESIGN Tel: +44 (0) 7824 506436 www.joeryandesign.co.uk

The Pixel Tel: 0800 043 1040 www.thepixel.com

Ark VFX Ltd. Tel: 0114 268 4999 www.arkvfx.net

Media Safari PR Tel: +44 (0)1225 471 202 www.mediasafari.co.uk

Über Tel: 0114 278 7100 www.uberagency.com

Barrington Harvey Tel: +44 (0)1462 456780 www.bhpress.co.uk

More Creative Tel: 020 7561 6010 www.morecreative.co.uk

uk distribution and logistics

Bastion Tel: +44 (0)20 7421 7600 www.bastion.co.uk

Multiplay Tel: +44 (0)20 7100 1337 www.multiplay.co.uk

Gfk Chart-Track Ltd Tel: +44 (0) 20 8741 7585 www.chart-track.com

Parker Consulting Ltd Tel: 07771571639 www.parkerconsulting.biz

Dilute Recordings Tel: 01483 306834 www.diluterecordings.com

PMA Marketing Tel: 020 7483 0568 www.pmamarketing.com

Eye-D Creative Ltd Tel: +44 (0)20 7407 1440 www.eye-dcreative.co.uk

RAINBOW PRODUCTIONS Tel: +44 (0)20 8254 5300 www.rainbowproductions.co.uk

FEREF Tel: +44 (0)207 292 6330 www.feref.com

RealtimeUK Tel: 01772 682 363 www.realtimeuk.com

FINK Creative Ltd Tel: 01480 302350 www.finkcreative.com

Richard Jacques Studios Tel: 07831 756977 www.richardjacques.com

Fluid Tel: +44 (0)121 212 0121 www.fluidesign.co.uk

Shorewood.Blueprint Tel: 020 7183 9666 www.shorewood-blueprint.com

Freeform.London Tel: 020 7183 6664 www.freeformlondon.co.uk

Side Tel: +44 (0) 207 631 4800 www.side.com

Frontroom Tel: 020 7384 5400 www.frontroom.com

SKYSKRAPER® Tel: +44 (0)20 7252 3288 www.skyskraper.net

Game Frontier Ltd Tel: 0870 420 2424 www.gamefrontier.com

Studio CO2 Tel: +44 (0) 1483 414 415 www.studioco2.com

Discstribution Tel: + 44 (0) 845 4308735 www.discstribution.com EntaTech Tel: 0333 101 1000 www.entaonline.com Gem Tel: 01279 822822 www.gem.co.uk Gem Logistics Tel: 0845 456 6400 www.gemlogistics.co.uk Meroncourt Europe Ltd Tel: +44 (0) 1462 680060 www.trade.meroncourt.co.uk

international distribution ComputerLand doo Tel: +381 11 309 95 95 www.computerland.rs CURVEBALL LEISURE Tel: 01792 652521 www.thegamecollection.net Funtastic Tel: +61 3 9419 5444 www.funtastic.com.au GameStreamer, Inc. Tel: 001-813-527-0383 www.gamestreamer.net

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CE COMPANIES

In association with

ook 2010 COPY DEADLINE: FRIDAY JUNE 11th

LOCALISATION QA AND TESTING

Tel: +44 1 480 210 621 www.usspeaking.com

legal services

4-Real Intermedia GmbH Tel: +49 (0) 69809088 - 0 www.4-real.com

Orange Studio Tel: +39 051 588 04 50 www.orangestudio.it

Harbottle & Lewis Tel: +44 (0)207 667 5000 www.harbottle.com

Absolute Quality Tel: +44 (0)141 220 5600 www.absolutequality.com

Partnertrans Tel: +44 1753 247731 www.partnertrans.com

Marriott Harrison Tel: +44 (0)20 7209 2000 www.marriottharrison.co.uk

ANAKAN GmbH Tel: +49 (0) 30531420450 www.anakan.de

PlayableGames Tel: 020 7421 6487 www.playablegames.net

software development

Babel Tel: 01273 764100 www.babelmedia.com

Testronic Laboratories Ltd Tel: +44 (0)1753 653722 www.testroniclabs.com

Cenega Poland Sp.Zo.o Tel: +48 22 574 2578 www.cenega.com

Universally Speaking Tel: +44 1 480 210621 www.usspeaking.com

Enzyme Labs Tel: +1 (450) 229-9999 ext.312 www.enzyme.org

U-TRAX Tel: +31 30 293 2098 www.utrax.com

ChaYoWo Games Tel: +1 917.650.0010 www.chayowogames.com Crytek UK Tel: +44 115 949 0808 www.crytek.com Data Design Interactive Tel: +44 0 1384 44 79 00 www.datadesign.uk.com xaitment GmbH Tel: +49 (0) 6897-600 80-0 www.xaitment.com

manufacturing services Arvato digital services Tel: 0121 502 7800 www.arvatodigitalservices.com

OK Media Tel: +44 (0) 20 7688 6789 www.okmedia.com

DISCHROMATICS LTD Tel: 01495 243222 www.dischromatics.co.uk

Technicolor Tel: 0208 987 7829 www.technicolor.com

MPO UK Tel: +44 (0) 20 8956 2727 www.mpo-international.com

The Producers Limited Tel: 0845 234 2444 www.theproducers.co.uk

Multi Media Replication Ltd Tel: +44(0) 1264 336330 www.replication.com

Total Console Repair Ltd Tel: 08719 181 721 www.totalconsolerepair.co.uk

gaming accessorieS AntiGrav Media Ltd Tel: 01932 454929 www.antigrav-media.co.uk Hubb Accessories Tel: 01642 204343 www.playwithhubb.com I-Globe Accessories Ltd Tel: 01332 756610 www.i-ga.co.uk Logic3 plc Tel: 01923 471000 www.logic3.com

recruitment Aardvark Swift Tel: 01709 876877 www.aswift.com

Game Options Ltd Tel: +44 (0)1382 731909 www.gameops.co.uk

Pebble Entertainment GmbH Tel: +49 (231) â&#x20AC;&#x201C; 477 927 0 www.pebble-entertainment.com/en

Amiqus Tel: 01925 252588 www.amiqus.com/games

Specialmove Consultancy Ltd Tel: +44 (0) 141 585 6491 www.specialmove.com

Pinpoint Consumer Elec. Tel: +44 (0) 1606 558 428 www.pinpointce.co.uk

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INTERNATIONAL DISTRIBUTION 72 MCV 30/04/10

WWW.MCVUK.COM

International Distribution Guide AUSTRALIA

ESTONIA

All Interactive.................Helensvale Town Centre

Andrico ..............................................................Tallinn

AUSTRIA

FINLAND

Koch Media GmbH...............................Rottenmann

Panvision Oy.......................................................Turku

Vellod...................................................................Mitishi

FRANCE

SERBIA

Play Art Multimedia Handels GmbH....Rankweil

BELGIUM

INDIA

RUSSIA Hitzona.............................................................Moscow Noviy Disk .......................................................Moscow Soft Club..........................................................Moscow

EMC GROUPE CASINO..........Croissy Beaubourg

COMPUTERLAND DOO Kumodraska 45

CLD DISTRIBUTION S.A.

INNELEC MULTIMEDIA

11000 Belgrade, Serbia

ZI Noville les Bois, Rue de la Tour,

45 rue Delizy,

Tel:+381(0)11 309 95 95

2b 5380 FERNELMONT, Belgium

93692 PANTIN Cedex, France

Fax:+381(0)11 309 95 96

Phone: 0032 81 83 02 07

Email purchase: f_alglave@innelec.com

mail:games@computerland.rs

Fax: 0032 81 83 02 09

Email export sales: g_armspach@innelec.com

website:www.computerland.rs

E-mail: infos@cld.be

Tel: 00.33.1.48.10.55.55

Web: www.cld.be Wholesaler Gaming products Official Benelux distributor for

BENELUX

SINGAPORE

Hed-Arzi......................................................Or-Yehuda

Replay Interactive....................................Singapore

ITALY

SOUTH AFRICA

439 avenue de la Gare

Cidiverte Spa ...............................................Gallarate

Midigital ..............................................Johannesburg

84470 Chateauneuf de Gadagne

Coop Italia..........................................Sesto F.NO (FI)

Nu Metro Interactive ......................Johannesburg

Email : xavier@supremefactory.com

Digital Bros spa................................................Milano

Phone : 0033 432 751 165

Leader Spa.................................Gazzada Schianno

SPAIN

Fax : 0033 432 751 160

Newave Italia...................................................Firenze

Ardistel. S.L..................................................Zaragoza

SUPREME FACTORY

Horelec S.A............................................Bruxelles

ISRAEL

Promovideo SRL ...........................................Senago

NETHERLANDS GAMEWORLD

Distribuye Palmera................................Las Palmas

Gameworld BV............................Capelle A/D Ijssel

JC Distribuciones .............................................Getxo Shine Star, S.A...........................................Barcelona

JOWOOD ENTERTAINMENT AG

Micromedia BV...........................................Nijmegen

Tel: +31 10 298 3838

Heiligenstädterstrasse 201-203/19

Favour Games..................................................Tilburg

1190 Wien, Austria

Rigu Sound B.V................2153 GB Nieuw Vennep

Tel: +43 (0)1 37909 0 Fax: +43 (0)1 37909 1064

CYPRUS Gibareio.............................................................Nicosia

Web: www.jowood.com

GERMANY

DistribucionesVideográficas Digitales ....Madrid

EBS-Benelux...........................................Bunschoten Cornusbaan 1, 2908 KB Capelle A/D IJssel Web: rishi@gameworld.nl

Distribuciones Videográficas Digitales ....MADRID

Lamee Software S.L. .....................................Madrid

NEW ZEALAND

SWEDEN Bergsala AB............................................Kungsbacka

Gamewizz..........................................................Albany

NORWAY Pan Vision Norway.....................................Trollasen

Groß Electronic .......................................Rohrnbach

MPX.no .......................................................Sandefjord

Otto Group ...................................................Hamburg

Platekompaniet....................................................Oslo

Playcom Software Vertriebs .......................Erfurt

Massemedia AS...........................................Notteroy

PO Box 5083

Vitrex Multimedia Großhandel.....................Erfurt

Pan Vision Norway..............................................Oslo

S-650 05 Karlstad, Sweden

GREECE

POLAND

tel. +357 22 666612

Centric ...............................................................Athens

CD Projekt Sp. z o.o......................................Warsaw

www.greatgames.com.cy

Nortec Multimedia.........................................Athens

GOODTONES GREAT GAMES LTD 1 Alkaiou Street / Office 1 / Engomi / Nicosia 2404 / Cyprus

GAME OUTLET EUROPE AB

Phone: +46 54 854750 Fax: +46 54 854759 E-mail: info@gameoutlet.se Website: www.gameoutlet.se

Zegetron S.A....................................................Athens

DENMARK

Panvision....................................................Stockholm

HUNGARY Antec .............................................................Budapest

ICELAND GATEWAY DISTRIBUTION APS

Sena ................................................................Reykavik

SIBA AB ...................................................Gothenburg

TECHLAND Sp. z o.o. ul. Jana Szczyrki 12, 54-426 Wroclaw, Poland E-mail: business@techland.pl Phone: +48 71 354 46 10

+44 1279 408 665 (UK)

Fax: +48 71 354 46 10

TURKEY ARAL Import..................................................Istanbul

+45 7026 0870 (DK) www.gatewaydistribution.dk

ABC Software GmbH.......................................Buchs

Web: www.techland.pl

Gateway Distribution ApS

dt@gatewaydistribution.dk

SWITZERLAND

PORTUGAL

Nortec Eurasia...............................................Istanbul

ecofilmes...............................Sao Joao Da Madeira

TO ADVERTISE IN THE INTERNATIONAL DISTRIBUTION GUIDE PLEASE CONTACT ROB.BAKER@INTENTMEDIA.CO.UK

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EDITORIAL PLANNER WWW.MCVUK.COM

The International Distribution Guide is dedicated to promoting companies outside of the UK. If you are looking for new customers overseas, then look no further...

UNITED STATES

MCV 30/04/10 73

UPCOMING FEATURES A glimpse at some of the special features coming up in MCV, the only trade publication that covers all sectors of the video games market... FRIDAY MAY 14th

FRIDAY JUNE 11th

TOP 20 INDIES

E3 2010 SPECIAL

Independent retail remains a thriving sector in the UK, with chains such as Grainger Games continuing to grow. MCV gives a run-down of the 20 best independent games retailers in the UK.

The biggest event in the games industry’s calendar returns and, as the offical International Media Partner for the event, MCV brings you a complete guide to this year’s E3 Expo. We look at how the organisers have improved the 2010 event over its predecessors, and offer a roundup of what to expect, including: A breakdown of the venue, including stand locations for all of the major publisher and format holders, and a schedule of key presentations. Interviews with major execs from some of the industry’s leading publishers. An international guide detailing the leading services companies in both established and emerging territories.

BASCO, INC. VIDEO GAMES DISTRIBUTOR Tel: 1-917-627-3000 Fax: 1-718-228-4401 Email: sales@bascodistribution.com Web: www.bascodistribution.com

U.S. GAMES DISTRIBUTION, INC. 16700 Schoenborn St. #2 North Hills, CA. 91343 Tel: +1 818 920 9393 info@usgamesdist.com www.usgamesdist.com

UAE ALESAYI UNITED COMPANY Video Games Distributor in the Middle East P.O BOX 16999 Jebel Ali Free Zone Dubai U.A.E. Tel: 00971 4 883 5960 Fax: 00971 4 883 5175 E-Mail: marketing@alesayi.ae

CHINA TERRITORY REPORT One of the biggest markets in the Far East, China is also one that bears the most differences when compared to Western territories. We explore the challenges publishers face in the region with an in-depth look at China’s growing games market and the major trends sweeping the region such as the continuing popularity of online gaming.

U.A.E. Website: www.alesayi.ae Group Website: www.alesayi.com

FRIDAY MAY 21st

AFRICA TERRITORY REPORT

FRIDAY JUNE 18th

DISTRIBUTION SPECIAL

PLUTO GAMES PO Box 10705, Office 103-104 Emirates Islamic Bank Building, Dubai, UAE www.pluto-games.com Tel: +971 4261 8111 Fax: +971 4261 8112

Modern Pluto Trading LLC...............Saudi Arabia NXT Global LLC .................................................Dubai Pluto Derinton Games LLC............................Egypt Red Entertainment Distribution ..................Dubai

Africa may seem an unlikely territory for gaming, with civilisation spread thinly around this gargantuan continent and largely found on the northern and southern coasts. MCV details the major players and retailers in this region, as well as the unique processes by which games are published and released in Africa.

MCV takes an in-depth look at the biggest issues facing the always-important distribution sector. We speak to the major players – from pick ‘n’ pack specialists to multifaceted sales and marketing behemoths – about the future of the supply chain and how they will be tackling the challenges ahead for the distribution side of the games trade.

FOR MORE DETAILS CONTACT: CHRIS.DRING@INTENTMEDIA.CO.UK

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TO ADVERTISE CONTACT ROB BAKER ON: 01992 535647 OR

DIRECTORY KEY CONTACTS

DESIGN STUDIOS Fink. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01480 302352

GAMING ACCESSORIES

...bringing you all the right lines

DISC REPAIR Elm-Digitalia UK . . . . . . . . . . . . . . . . . . . . . . 0845 643 6021 Total Disc Repair . . . . . . . . . . . . . . . . . . . . . 01202 489 500 DIGITAL DISTRIBUTION Green Man Gaming . . . . . . . . . . . . . . . . . . . . 020 7193 6910 TripleACodes.com . . . . . . . . . . . . . sales@tripleacodes.com DISTRIBUTION BDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0777 192 7688 Creative Distribution . . . . . . . . . . . . . . . . . 020 8664 3456 Curveball Leisure . . . . . . . . . . . . . . . . . . . . . . 01792 652562 Discstribution . . . . . . . . . . . . . . . . . . . . . . . . 0845 430 8735 Gem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01279 822800 GLS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01708 725742 Ideal Software . . . . . . . . . . . . . . . . . . . . . . . . . 01767 689720 Logic3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01923 471 000 Meroncourt . . . . . . . . . . . . . . . . . . . . . . . . . . 01462 680060 Universal Games Distribution (UK) Ltd . . 0208 787 7030 USD Limited . . . . . . . . . . . . . . . . . . . . . . . . . . . 01933 227220

Wii Charge Station Quad

360 Intercooler TS Black

LCD / Plasma Cleaning Mitt

Classic Disc Repair System

GAMING ACCESSORIES Pinpoint. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01606 558428 GAMES CONSOLE REPAIR Total Console Repair Ltd . . . . . . . . . . . . . . . 087 19 18 17 21 LOCALISATION Partnertrans . . . . . . . . . . . . . . . . . . . . . . . . . . 01273 229030 Testronic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01753 653 722 Universally Speaking. . . . . . . . . . . . . . . . . . . . 01480 210621 RETAIL SERVICES Complete Epos Solutions Ltd. . . . . . . . . . . . 01543 370002 STORE FITTINGS AMA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0113 2311030

WWE DSi Crystal Case

DS Lite / DSi / DSi XL Stylus Pack

General enquiries:

01606 558 428

or email: enquires@pinpointce.co.uk Road One, Winsford, Cheshire CW7 3QG www.pinpointce.co.uk Part of the Pinpoint Group PINPOINT . . . . . . . . . . . . . . . . . . 01606 558428 . . . . . . . . . . . . . . www.pinpointce.co.uk

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ROB.BAKER@INTENTMEDIA.CO.UK DISTRIBUTION

DISTRIBUTION

Distributors of DVDs, Blu-Ray, Music CDs and Video Games

www.discstribution.com Over 100,000 Different Items to Order Online

THE NEW FORCE IN ENTERTAINMENT

DISCSTRIBUTION +44 (0) 845 430 8735 Call Kevin, Ashley, Richie or Pete Accepted Payments - Paypal - Google Checkout - Credit Cards - Bank Tranfers and 30 Day Credit Accounts

DISCSTRIBUTION . . . . . . . +44 (0)845 430 8735 . . . . . . . . . www.discstribution.com

GLS . . . . . . . . . . . . . . . . . . . . . . . . . . 01708 725742. . . . . . . . . wholesale@glsgames.com

DISTRIBUTION

CURVEBALL LEISURE . . . . . . 01792 652526 . . . . curveballsimon@googlemail.com

GEM. . . . . . . . . . . . . . . . . . . . . . . . 01279 822800 . . . . . . . . . . . . . . . . . . . . www.gem.co.uk

DISTRIBUTION

MERONCOURT . . . . . . . . . . +44 (0) 1462 680060 . . . http://trade.meroncourt.co.uk

CREATIVE DISTRIBUTION. . . . 0208 6643456 . . . . www.creativedistribution.co.uk

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TO ADVERTISE CONTACT ROB BAKER ON: 01992 535647 OR DISTRIBUTION

Develop is the only dedicated publication for the UK and European games development community. It reaches over 8,000 request-only subscribers every month.

STUDIOS Epic Games.....................................................+1 919 870 1516 FaceFX..............................................................+1.919.727.9624 Stainless Games ........................jobs@stainlessgames.com

TOOLS Blitz Games Studios .......................+44 (0) 1926 880 000 bluegfx ...............................................+44 (0) 1483 467 200 Dolby....................................................+44 (0) 1793 842 922 Havok ............................................................+1 415 543 4620

SERVICES Amiqus .........................................................www.amiqus.com Brand Protect .....................................+44 (0) 1869 346160 Outso Ltd........................................................www.outso.com Partnertrans .......................................+44 (0) 1273 229030 Testronic Labs....................................+44 (0) 1753 653 722 Universally Speaking ........................+44 (0) 1480 210 621

COURSES Futureworks......................................... +44 (0)161 237 7570 University of Hull ..............................+44 (0) 1482 465 951

To be included in the Develop Directory (which appears every month in Develop and every week in MCV) contact alex.boucher@intentmedia.co.uk. All subscription requests should go to mcv.subscriptions@c-cms.com LOGIC 3 . . . . . . . . . . . . . . . . . . . . 01923 471000 . . . . . . . . . . . www.uksales@logic3.com

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ROB.BAKER@INTENTMEDIA.CO.UK DIGITAL DISTRIBUTION

DIGITAL DISTRIBUTION

Now is a great time to expand your digital business Distributors of CDkey, Epin and downloadable products.

www.tripleacodes.com

“ Goddam bugs! ”

sales@tripleacodes.com

nima

DESIGN I DIGITAL I LITHO

TripleACodes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . sales@tripleacodes.com DISTRIBUTION

IDEAL SOFTWARE . . . . . . . +44 (0) 1767 689720 . . . . . . . . . . www.idealsoftware.net DISTRIBUTION

UNIVERSAL GAMES DISTRIBUTION (UK) LTD . 0208 787 7030 . www.unigames.co.uk

GREEN MAN GAMING. . . . . . . 020 7193 6910 . . . . . . . . info@greenmangaming.com

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DESIGN STUDIOS

LOCALISATION

Design/Branding/ Advertising/ Packaging/Web

finkcreative

01480 302 352 olly@finkcreative.com www.finkcreative.com

FINK . . . . . . . . . . . . . . . . . . . . . . . 01480 302352 . . . . . . . . . . . . . . www.finkcreative.com GAMES CONSOLE REPAIR

TOTAL CONSOLE REPAIR . . . . . . . 08719 181721 . . . . . www.totalconsolerepair.co.uk

PARTNERTRANS . . . . . . . . . . . 01273 229030 . . . . . . . . . . . . . www.partnertrans.com LOCALISATION

TESTRONIC LABORATORIES . . . +44 (0) 1753 653 722. . . . www.testroniclabs.com LOCALISATION

SUPPORT YOUR PRINT ADVERTISING WITH AN

ONLINE PRESENCE

WWW.MCVUK.COM For further online advertising information please contact

Rob.Baker@intentmedia.co.uk or call 01992 535647 UNIVERSALLY SPEAKING . . . . . . . 01480 210621 . . . . . . . . . . . www.usspeaking.com

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STORE FITTINGS

DIARY DATES From the MCV Awards to our Games Developer Conference, here are all the essential industry dates to put in your diary…

MAY MONETISING MOBILE Wednesday, May 26th BAFTA, London Jodie.Holdway@intentmedia.co.uk

AMA DISPLAYS. . . . . . . . . . . . . . . . 0113 2311030 . . . . . . . . . . . www.ama-displays.co.uk DISTRIBUTION

MCM LONDON EXPO Saturday, May 29th – Sunday, May 30th ExCeL, London www.mcmexpo.net

JUNE E3 2010 Tuesday, June 15th – Thursday, June 17th Los Angeles Convention Centre www.e3expo.com

JULY DEVELOP CONFERENCE 2010 Tuesday, July 13th Thursday, July 15th Brighton, UK www.develop-conference.com DEVELOP INDUSTRY EXCELLENCE AWARDS 2010 Wednesday, July 14th Brighton, UK www.develop-online.net

USD LIMITED . . . . . . . . . . . . . . . 01933 227220. . . . . . . . . . . . . . . . www.usdlimited.com

DISC REPAIR

CASUAL CONNECT SEATTLE Tuesday, July 20th – Thursday, July 22nd Benaroya Hall, Seattle, US seattle.casualconnect.org

AUGUST GAMESCOM Wednesday, August 18th Sunday, August 22nd Cologne, Germany www.gamescom-cologne.com EDINBURGH INTERACTIVE FESTIVAL 2010 Wednesday, August 25th – Thursday, August 26th Edinburgh, Scotland www.edinburghinteractivefestival.com

SEPTEMBER MCV/XBOX 360 QUIZ Thursday, September 23rd Sway Bar, London Orlaith.Kennedy@intentmedia.co.uk

ELM-DIGITALIA UK. . . . . . . . . 0845 6436021 . . . . . . . . . . . . . www.elmdigitalia.co.uk

DEVELOP INDUSTRY EXCELLENCE AWARDS 2010 Wednesday, July 14th Brighton, UK www.develop-online.net Lobbying has already opened for the Develop Industry Excellence Awards. Now in its eighth year, the event takes place in Brighton at the Hilton Metropole, on July 14th. Anyone in the industry can nominate a studio for the awards. Simply send a 300 word pitch to developawards@ intentmedia.co.uk. Prices have also been reduced to make the event more accessible. Contact Kathryn.Humphrey@intent media.co.uk to book tables and Katie.Rawlings@intent media.co.uk to order tickets.

MCV/XBOX 360 QUIZ Thursday, September 23rd Sway Bar, London Orlaith.Kennedy@ intentmedia.co.uk The MCV/Xbox 360 Quiz gives retailers, suppliers and the media the chance to show off their general knowledge skills in an appropriate arena for our industry – the local bar. There will be thousands of pounds’ worth of prizes up for grabs to the best performers on the night, as well as loads of top-notch booze and food. The quiz is free to enter for retailers and the media, and serves as a great networking opportunity.

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10 20 s ’ V MC ner… t a n pet ng wi r a c i red We S e a th hit found y r t e dus nd w n i a the ards, m o fr Aw es ence c a ll rf ilia Exce m Fa ustry Ind

PARTY EXCELLENCE The MCV Awards Night kicked off in style at Parker McMillan in central London, followed by a champagne drinks reception. Industry professionals gathered from across the industry for the main event at the Brewery in Chiswell Street for the eighth time. Familiar faces included Paul Millar, Keith Ramsdale, Manab Roy, Mark Ward, Rob Lowe, Miles Jacobson, Anna Downing, Gurdeep Hunjan, Simon Byron, Rich Eddy and Hayley Holland. Can you spot them all?

SEND YOUR PICTURES TO JAMES.BATCHELOR@INTENTMEDIA.CO.UK EDITORIAL: 01992 535646 Managing Editor: Lisa Foster Lisa.Foster@intentmedia.co.uk Editor-In-Chief: Michael French Michael.French@intentmedia.co.uk Deputy Editor: Christopher Dring Chris.Dring@intentmedia.co.uk Staff Writer: James Batchelor James.Batchelor@intentmedia.co.uk Staff Writer: Dominic Sacco Dominic.Sacco@intentmedia.co.uk

ADVERTISING: 01992 535647

Online Editor: Ben Parfitt Ben.Parfitt@intentmedia.co.uk Contributors: Will Freeman, Rob Crossley, Stuart Richardson, Colin Campbell Advertising Manager: Lesley Blumson Lesley.Blumson@intentmedia.co.uk Advertising Executive: Rob Baker Rob.Baker@intentmedia.co.uk Art Director: Stuart Moody Stuart.Moody@intentmedia.co.uk

Design: Adam Butler Adam.Butler@intentmedia.co.uk Production Manager: Suzanne Powles Suzanne.Powles@intentmedia.co.uk Business Development: Dave Roberts Dave.Roberts@intentmedia.co.uk Contributing Editor: Samantha Loveday Samantha.Loveday@intentmedia.co.uk Circulation & Marketing: Hannah Short Hannah.Short@intentmedia.co.uk

FAX: 01992 535648

Please address all enquiries to: MCV, Intent Media, Saxon House, 6a St. Andrew Street, Hertford SG14 1JA. Managing Director/Publisher: Stuart Dinsey Stuart.Dinsey@intentmedia.co.uk Telephone: 01992 535688

Finance Director: Hilary Cole Finance Manager: Michael Canham Michael.Canham@intentmedia.co.uk Printed By: Pensord, Tram Road,Pontllanfraith Blackwood, NP12 2YA

SAXON HOUSE, 6A ST. ANDREW STREET, HERTFORD, HERTFORDSHIRE, ENGLAND SG14 1JA Intent Media specialises in trade-dedicated print and digital publishing for entertainment and leisure markets. As well as MCV, Intent publishes Develop, PCR, ToyNews, Mobile Entertainment, MI Pro, Audio Pro International and BikeBiz. It also has two online-only brands: CasualGaming.biz, dedicated to the growing mass market video game sector, and Licensing.biz, for everyone in the global licensing industry. It also runs a number of events including the MCV Industry Excellence Awards, the London Games Conference and the Games Media Awards.

www.intentmedia.co.uk

MCV is a member of the Audit Bureau of Circulation and the Periodical Publishers Association. Membership of the ABC and PPA provides our advertising partners with confidence in our circulation statements. For the 12 months ending December 2009, MCV had an average weekly net circulation of 8,045. MCV’s circulation is 100 per cent named and zero per cent duplicated.

ANNUAL SUBSCRIPTIONS United Kingdom £150 l Europe £175 l Rest of the World £250 To order your subscription via Visa, Mastercard, Switch or AMEX or to make changes to your subscription details, contact mcv.subscriptions@c-cms.com or call 01580 883848.

MCV has an exclusive media partnership with Famitsu - Japan’s leading video games analyst and news source

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WWW.MCVUK.COM

MCV 30/04/10 81

"What a great start to a great evening. Thanks to all who joined us at the Parker McMillan for a cheeky pre-drink." Rich Eddy, Codemasters

Pre-Event Drinks Partner

Drinks Reception Partner

“This year’s MCV Awards was definitely the most memorable yet. This event just gets better and better.” Alister Collins, Take-Off

MCV takes soundings from its Retail Advisory Board on the biggest issues of the day. The current members are...

Neil Ashurst, GAME

Duncan Cross, Asda

Marc Spence, Best Buy

Don McCabe, CHIPS

Tim Ellis, HMV

Graham Chambers, Amazon

Peter Willis, DSGi

Igor Cipolletta, ShopTo

Anthony Stocker, Argos

Stephen Staley, Gameseek

Keith Sharpe, play.com

Joanna Hunt, Tesco

Sarah Jasper, The Hut

Gurdeep Hunjan, Sainsbury’s

Jon Biggs, Morrisons

Phil Moore, Grainger Games

Azeem Sadiq, Comet

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SING FOR STOCK

Lady Gaga look-alike wins £2,000 worth of stock That’s it – the lines are closed, the votes have been counted and verified, and we can confirm that the winner of our We Sing competition is (drum roll please)… Steve Walker from Somerset indie chain Insane Games. Congratulations to Steve and his impressive/frightening Lady Gaga transformation which was more than enough to gain the judges’ favour. As the winner, Insane Games will receive 50 copies of We Sing (worth £2,000 in total). There were no losers however – everyone pictured here wins a free copy of the game. To the right you can see the best entries including phenomenal efforts from Grainger Games’ Doncaster and Hull stores – complete with props and a photoshopped lens flare (centre), and Saffron Waldon-based indie Game On. Warning: the competition is now closed and any further entries received will be for our amusement only.

WINNER WINNER WINNER WINNER WINNER WINNER

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ÂŠ 2010 THQ Inc. THQ, All Star Karate and their respective logos are trademarks and/or registered trademarks of THQ Inc. All rights reserved. All other trademarks, logos and copyrights are the property of their respective owners. Trademarks are property of their respective owners. Wii is a trademark of Nintendo.

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Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC and affi liated entities in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners. Any use of the preceding copyrighted program, trademarks, trade dress, or other intellectual property owned by Zuffa, LLC is strictly prohibited without the express written consent of Zuffa. All rights are hereby expressly reserved. Game and Software © 2010 THQ Inc. © 2010 Zuffa, LLC. All Rights Reserved. Developed by YUKE’S Co., Ltd. YUKE’S Co., Ltd. and its logo are trademarks and/or registered trademarks of YUKE’S Co., Ltd. THQ and the THQ logo are trademarks and/or registered trademarks of THQ Inc. All Rights Reserved. All other trademarks, trade dress, service marks, logos and copyrights are property of their respective owners. “2”, “PlayStation”, “Ã” and “À” are trademarks or registered trademarks of Sony Computer Entertainment Inc. Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.