Mi Pro May by Intent Media (now Newbay Media Europe)

No. 120

• MAY 2010 • WWW.MI-PRO.CO.UK

PRINT • ONLINE • MOBILE

MUSICAL INSTRUMENT PROFESSIONAL FOR EVERYONE IN THE MI BUSINESS

BEATING A PATH Marshall looks to bring the Natal brand to the global market once again MI RETAIL CONFERENCE ORANGE PC MUSIKMESSE OVERWATER MDS HÖFNER RETAIL CHAINS

ISSUE 120 MAY 2010

EDITORIAL COMMENT

COVER STORY 26 A NEW START Marshall shocked the world by announcing its purchase of Natal at the Musikmesse this year. Craigs Fenney and Glover give us a peek insiude the thinking

ANDY BARRETT mipro@intentmedia.co.uk

NEWS MI RETAIL CONFERENCE & EXPO, PHILIP YORK, ORANGE PC, SCHREIBER & KEILWERTH IN ADMINISTRATION

EVENTS 4

MI RETAIL CONFERENCE 17 What is there to talk about?

MUSIKMESSE 19 The biggest show in the world... In MI, of course

FEATURES DRUMS IN FRANKFURT 22 John Newey looks over stuff worth thumping

HÖFNER 30 Still growing after all these years

OVERWATER 33 Tanglewood brings in the Chris May touch

MDS PUBLISHING 36 How the German supplier is growing in the UK

SECTOR SPOTLIGHTS SAXOPHONES 41 33

Blowing the market away

VOCAL MICROPHONES 46 Wired and ready for sound

RETAIL MUSICROOM 59 MI retail’s best kept secret?

GUITARS.CO.UK 65 41

How Richard Chollerton spread the lerv

Once again, we have achieved a really broad spread in this month’s magazine

ell, it was only a little over a month ago that I was settling down to write this leader. Musikmesse had not yet happened and we had just announced the MI Retail Conference & Expo. If you recall, I was pretty excited. Now, Musikmesse is behind us – and a fine show it was. You can see the report (and our attempt to cover as much of the show’s news as possible, as hard as that always is) on page 19, followed immediately by John Newey’s report on the the drum and percussion market at the show. This used to be a regular contribution from John, so it’s a real pleasure to welcome him back to MI Pro. On top of that, the MI Retail Conference is all but filled. As we go to press, there are a couple of Partner Packages remaining and a few retail visitor spots still available, but that’s about it. A really big ‘thank you’ to everyone who has got behind the project. It is a pretty unique thing, surely, for a brand new trade event to have established itself so quickly in the MI calendar. News of the big retail names coming along can be found on page 4 and the first of the previews can be found on page 17. For those last places, get in touch with Jodie Holdway at jodie.holdway@intentmedia.co.uk. Beyond that, once again we have achieved a really broad spread of interest in this month’s magazine, from drums and percussion to guitars (page 30) and basses (page 33), from saxophones (page 41) to microphones (page 46), taking in sheet music (page 36), the problem of retail chains (page 13) and retailing on the internet (page 65) along the way. MI Pro has been knocking about your stores for well over ten years now and during that time, we have developed relationships and an understanding of what makes this industry tick. It has also taken that amount of time to hone the magazine and its website to the point that it serves the musical instrument trade better than any other publication we have ever had. The brand has developed from a magazine to incorporate a website second to none in the world of MI and now an event designed to bring the trade together. We’re proud of this and we’re equally keen, with your help, to continue the improvement process. Andy Barrett

REGULARS: DRUM NEWS 10 RETAIL NEWS 59 INDIE PROFILE 68 FRONT LINE 69 NEW PRODUCTS 51-55 CODA 80

miPRO MAY 2010 3

NEWS

Retail flocks to new tra High Street’s biggest names sign up to MI Pro conference and expo on June 29th at The Brewery in central London, as event THE UK’S MI retailers have wholeheartedly welcomed MI Pro’s new, tightly targeted, trade event aimed squarely at boosting their business. The MI Retail Conference & Expo takes place at The Brewery in central London on June 29th. The event was only announced on March 4th, but already over 100 retailers have registered to attend, representing around 150 shop fronts throughout the UK. These include two of the UK’s largest chains and a raft of top independents. Additionally, both of the sector’s

buying groups, Rocktronic and Euromusic, have backed the event and are rallying their members. “I see the conference as a new opportunity for everybody who is actively involved in the music business to communicate openly and honestly with each other," said Tony White of the multiaward-winning Bonners in Eastbourne. "I am especially looking forward to forging closer relationships with key suppliers, and gaining new ideas that I can take away from the event which we will implement within our own

Samick confirms Steinway purchase

SAMICK MUSICAL Instruments has finalised its acquisition of $27 million worth of Steinway shares at $16 per share. The money will be used to eliminate the company’s existing debt, as well as for general corporate purposes. This move means Samick now owns around 1.9 million of Steinway’s ‘B’ shares. This makes them the largest single holder of Steinway's ‘B’ stock, owning around 30 per cent. The company is still owned almost outright by Kyle Kirkland and Dana Messina, who together hold some 90 per

4 miPRO MAY 2010

cent of the manufacturer’s ‘A’ stock. Share prices in the company have risen in the last year from around $14 to nearly $19 currently. If this increase continues, Samick will be considering the deal something of a bargain. Last year was a worrying one for Steinway, with sales down 27 per cent for the second quarter and a loss per share of $0.07. With much of the company’s pressing debt removed, the future at least is looking brighter.

business. The conference is definitely a great idea and I am very pleased that the initiative has been taken to try something

different, yet very positive for the MI business.” "I think it is a great idea for us to get together to discuss how

we can improve our industry," added David Briggs, the MD of the Dawson's chain. "Particularly at retail level, we all have to

“I am looking forward to attending the MI Retail Conference & Expo," commented Noel Sheehan

paddle our own canoes, but I really hope that if we can work together, there can be benefit for all."

of Sheehan's in Leicester – another award winning MI outlet. "I am curious to see what this new format of event may deliver to exhibitors and retailers.”

Clockwork Orange a thing of the past ORANGE AMPS has announced the establishment of a new division named OMEC Personal Computers (OPC). This is a subsidiary of the Orange Music Electronic Company and has been set up specifically for product development and advancement in sound technology and personal computers. Orange has used its expertise in sound technology, engineering and electronics to build a new generation of computers that incorporate the latest computer technology with ‘integrated tools for the musician and music lovers’. The first product launch will be an all-in-one computer and amplifier, the OPC, which is designed and built in the UK. The OPC is a fully integrated computer with internal speaker, which delivers playing, recording, editing and computing capabilities. This is

the first computer of its kind that can connect the user and their music to the digital domain simply by plugging in an instrument. Orange also claims the OPC is the first computer to have a built-in high-power speaker, delivering full range hi-fi quality sounds, as well as vintage guitar sounds and a universal input jack, enabling users to plug in a variety of musical instruments, mics and audio sources. The first models will include modelling software, incorporating computer samples of vintage and current Orange amps and cabinets, and a free, branded recording software

package. The software is included to create music or to choose guitar sounds for playing, recording and listening through the computer. “The OPC takes us in an exciting new direction with huge potential for growth,” said Cliff Cooper, Orange’s chairman. “This will help us appeal to a wider audience and reach new markets worldwide.” The OPC is due to be released in June. ORANGE: 020 8905 2828

NEWS

de event inspires unprecedented response from trade "In the last five years we have invested heavily in rebranding and refurbishing most of the stores and put in place people, structures, procedures, policies, and the methodology to run the very best contemporary music stores," said Iain Davidson, the chairman of the Musicroom chain – the largest MI multiple in the UK. "Consequently, we feel we can now contribute to the industry's debates and discussions in full rather than just being a bit part player." "How could I refuse?" asked Anil Patel of the Wembley Guitar, Drum and PA Centres. "I am interested to find out how we can grow the musical instrument industry by selling more products and improving margins. I'm hoping to meet a lot more trade partners on the day." On behalf of the Rocktronic group of stores, John Hulke

commented: "I will be attending the conference as I feel it is vital in our industry to talk face to face with other retailers, however large or small, as we need to respond to the changing demands and wants of the consumer. It’ll be good to share our common experiences, issues and challenges. As many MI retailers as possible should attend the MI conference to tap in to the considerable knowledge available." All MI Retail Conference & Expo retail participants will receive a goody bag containing an iPod Touch. If you’re a retailer and wish to register your interest in the event, please email mirc@intentmedia.co.uk. But spaces are running out, so get in quick. For details of Event Partner packages, please email Jodie Holdway or Darrell Carter or call them on 01992 535647.

Schreiber & Keilwerth in administration WIND INSTRUMENT specialist Schreiber & Keilwerth has gone into administration. Company director Armin Eckert registered the company as insolvent on March 12th at the Regional Court in Darmstadt. The administrator, Tobias Hoefer, has taken over the company. The manufacturer’s directors cited the impact of the financial crisis and narrow opportunities to bring credit funds to support the company as the reasons for the firm entering administration. “The credit supply to our company was via a bank which, through the financial crisis, can be described as a ‘bad bank’. This caused us many problems over the past few months,” Eckert explained. “The bank

sought to reduce our cash supply and as a result, no sensible working environment could exist within our company. The seasonal weak months of January and February, coupled with limited cash supply, led us to place the company into administration.” Hoefer is now at the company in Nauheim and is stabilising the business and seeking solutions for the future. He was upbeat in his initial analysis that a long-term future for the instrument maker could be secured and that most of the 300 jobs at the sites in Nauheim and Markneukirchen could be saved. SCHREIBER & KEILWERTH: +49 615 297580

Natal re-birth

SOUND BITES

Marshall returns to founder’s roots with purchase of British percussion brand

FCN with Mi-Si FCN Music has been appointed as the UK distributor for Mi-Si acoustic preamps and pickups. Mi-Si has also announced the release of a preamp that requires no batteries at all. This new approach involves using low-power components and compact circuits.

New clarinet wood Hanson Clarinets has been certified under the Forest Stewardship Council (FSC) for its decision to use sustainably harvested African blackwood. The UK’s largest clarinet manufacturer has become the world’s first FSC chain of custody for the material. The wood is currently being processed at a sawmill in Tanzania and will soon be shipped to Britain

Tiny double bass The two Craigs: Glover (left) and Fenney AT ITS annual VIP dinner in Frankfurt during this year’s Musikmesse, Marshall Amplification announced its acquisition of the British percussion company, Natal, from its owner, Craig Fenney, the founder of the Music Shipping Company. The move marks a dramatic entry for Marshall into the rapidlyexpanding market and provides the opportunity for Natal to benefit from Marshall’s financial, manufacturing and marketing strength. Marshall has brought in Craig Glover, formerly of PMT and the founder of Drumfest, to be Natal’s brand manager within the company. Celebrating the venture, Dr Jim Marshall (who recalls selling Natal products in his Ealing music shop in the 1960s) commented: “It seemed only natural to invest in a percussion company, bringing my involvement in drums full circle. Natal, like Marshall, is a UK company manufacturing high quality products and has earned itself an impressive heritage.” A brand new student-level range is already in development and ranges such as the Spirit, Fusion and Classic are being updated. The

professional Cubana series is now being manufactured at Marshall’s UK factory. “From Natal’s point of view this provides a huge new investment in the brand and its products,” said Fenney, who will continue his involvement with Natal as

”

Stentor unveiled its smallest ever double bass at this year’s Musikmesse. The 1/16 model was a result of claims emerging that much younger musicians who wish to learn the instrument are not currently able to. This new bass is made from hand-carved solid spruce, smaller machine heads and measurements made precisely to scale.

From Natal’s point of view this provides a huge new investment in the brand and its products. Craig Fenney

a consultant. “We had taken Natal as far we could and were determined to keep it a British-owned company, so Marshall is the perfect choice. I will be working with Craig Glover on product development and export sales, as well as continuing to grow the Music Shipping Company.” (See cover feature page 26.) MARSHALL: 01908 375411

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NEWS

Philip York The UK face of CF Martin guitars for over two decades has died after a long illness PHILIP YORK, whose name was synonymous with CF Martin guitars in the UK throughout the 1980s and 1990s, has died, following a long illness. In 1981, when York acquired the Martin line for the UK, premium acoustic guitar sales were at a low ebb. Though always an icon, Martin had not enjoyed the most active representation in Britain and when York’s Dreadnought Guitars company took over, it came into the care of a former professional musician who loved the brand and had an extensive knowledge of its history. Despite York’s best efforts, the keyboard-dominated 1980s weren’t much kinder to acoustic guitar sales. However, he persisted and when the instrument’s fortunes began to turn, following the success of MTV's Unplugged series, Martin guitars were well placed to benefit. A keen sportsman, York was a good enough tennis player to have considered a professional career. He was an avid cricket fan and a member at Middlesex. In the 1960s he had worked as a guitarist in Germany and later, Sweden, where he settled for some years. York’s loss of Martin's distribution in 2003 was the cause of some bitterness, which unusually spilled over into the news pages of MI Pro at the time. Those who knew York well, however, were aware that his behaviour was already starting to appear erratic. What no-one realised was that this was an early sign of a neurological condition, which was eventually to prove fatal. In a statement to MI Pro, Chris Martin, chairman and CEO of CF Martin, said: “Philip and I spent a great deal of time together promoting Martin in the United

Happier days. L to R: Philip York, Chris Martin, Eric Clapton Kingdom. I would visit at least once a year and we would travel all over doing in-store clinics. Phil was a friend and I will always treasure the acquaintance. I was saddened as his degenerative disease progressed, but I trust now that he is resting peacefully.” Another long-term friend, Andy Preston, founder of Andy’s Guitars in Denmark Street, added: “Philip was known to me as a person of determined character and very much his own man. While he operated Dreadnought Guitars single-handedly for over two decades, he was also deeply interested in psychology, which he studied at the City Lit in London, often combining his visits to the

guitar shops in Denmark Street with a study session. He was also, especially later in life, very centred on the Christian way of life and often spent many hours visiting churches in London and his home base of Frinton. “Although always his own man and in some ways a bit of a loner, he very much enjoyed company and going out. “Solitary, but engaging; a loner, but at the same time gregarious and generous; always searching and enquiring. I hope he found what he was looking for as he confronted his final difficult days with his family around him.” York is survived by his former wife, Eva and two daughters.

Ashdown increases sales team New southern sales manager will be using his musical expertise across all three brands ASHDOWN ENGINEERING has recruited Stuart Ascott as regional sales manager for the south of England. He will deal with the sale of Ashdown’s bass amps, Lodestone guitars and basses, and the Hayden guitar amp range. Ascott, a guitarist taking his first steps in the MI industry, came from the audio-visual sector. He got off to a busy start, joining the rest of his Ashdown colleagues at Frankfurt’s Musikmesse event last month. “Appointing Stuart is part of a drive to increase the service and support we offer to our UK dealers,” said Ashdown’s managing director, Mark Gooday. “We’ve found a talented guitar player who combines the essential qualities of technical sales experience with a passion for music.” ASHDOWN: 01245 441155

6 miPRO MAY 2010

Bösendorfer goes global with Yamaha AS OF April 1st 2010, Bösendorfer pianos will be distributed through Yamaha’s global distribution channels, which Yamaha claims will open up new commercial opportunities for both brands. The move will also see Bösendorfer benefiting from Yamaha's international marketing and PR and gaining from access to the global network of artist support facilities. Yamaha is keen to stress that the traditional qualities, materials and Austrian piano building techniques that all combine to maintain Bösendorfer's position as one of the world's most respected piano makers, will be retained. The news follows on from late last year when it was announced that the Bösendorfer factory in Austria had to make a significant number of lay-offs

“

The Japanese giant bought the company in January 2008, but the economic squeeze of 2009, coupled with a strong euro, made trading all the more difficult.

to its workforce following a difficult trading year. The piano manufacturer has effectively been supported by Yamaha since the Japanese giant bought the company in January 2008, but the economic squeeze of 2009, coupled with a strong euro, made trading all the more difficult. At that time (November 2009) Yamaha announced that it would be bringing Bösendorfer directly under its 'multi-brand' strategy, offering pianos from the entry level to the very highest quality from a single source – Yamaha. Recognising that the Yamaha CF series and Bösendorfer pianos are both high-level performance instruments, although distinct from one another, the new arrangement will provide opportunities for the international dealer network. It will also boost the piano offering from the Yamaha group of companies.

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So now you can have your cake and eat it. Visit www.cakewalkbyroland.co.uk for the full 2010 lineup

V-Studios

Desktop Monitors

Plug-ins

DISTIE NEWS

Summerfield takes a stand 125-year-old Ohio manufacturer available in the UK

SUMMERFIELD MUSICAL Instruments has been appointed as exclusive UK and Ireland distributor for Hamilton Music Stands, with the company announcing that comprehensive stocks of all models in the range are available immediately. The Ohio-based Hamilton Stands was founded in 1883 and has been a leader in the design and engineering of sheet music and instrument stands. Many early products were patented and featured at the St Louis International Exposition in 1906.

The product line includes guitar stands and accessories, wind instrument stands, a bass viol stand and symphonic, portable and folding music stands. Sean Murtagh, Summerfield’s sales manager, said that the partnership between Hamilton, with its long history, and Summerfield, one of the UK’s longest established musical instrument distributors, creates a synergy that will ensure success in the UK. SUMMERFIELD: 0191 414 9000

Aria sings amp’s praise New US manufacturer, ZT, in UK through specialist supplier THE ZT BRAND of solid-state guitar combos is now available in the UK through Aria Distribution, bringing what could be the world’s biggest power-to-size ratio combos to these shores for the first time since their launch at the NAMM show in January. All three models in the range, which comprise the Club, Lunchbox and Lunchbox Acoustic, are capable of delivering an impressive 200 Watts RMS. The Lunchbox delivers through a 6.5inch, high-output speaker, while the bigger brother, the Club, is driven through a single 12-inch speaker. The Club weighs in at 22lbs (ten kilos) and can deliver an organ-moving 130dB

08 miPRO MAY 2010

SPL, but keeps control simple with just volume, gain, treble, bass, reverb, line out/headphone level controls and effects loop. The Lunchbox and Lunchbox Acoustic both benefit from an optional extension cabinet, which will retail at £94.95. “We’re delighted to add ZT Amplifiers to our portfolio; we feel that it’s the perfect fit for Aria Distribution,” commented Aria Distribution’s MD, Martin Hartwell. “They are incredible amps and must be heard to be believed. We can now offer the UK this superb range of extremely portable and powerful guitar amplifiers.” ARIA DISTRIBUTION: 01483 238720

DISTRIBUTION PROFILE FRESHMAN GUITARS GLASGOW

Sean Kelly describes how, in difficult trading conditions, having a sympathetic ear for those on the front line is crucial... Year Established: 1999 Number of employees: 13 Is business up or down compared to last year? It’s up. We have started to establish ourselves well in the UK and are constantly attracting new customers. Freshman is still growing and of course we hope it continues. How has the economic climate affected business? It has been tough, there’s no doubt about it. The economic climate that has had a huge impact globally, has hit the UK particularly hard and it has been difficult. Nevertheless, we have had to simply carry on and this has meant we’ve been working harder. Promoting stores more is an area that we have to work especially hard at. What are your best-selling lines, and why do you think they perform so well? Freshman Guitars is by far our number one product, but our best-seller in particular is the Apollo series. It looks and sounds great, has received excellent reviews and represents good value for money. It just ticks all the boxes. The prices of this series has been perfect too in attracting customers who aren’t willing to spend vast sums of money. The price range of £299 to £500 has appealed to a huge number of people, which is why we have currently sold out of them. What are your criteria for selecting new products? We listen to what stores have to say. That is the most important thing. They are the ones who sell the instruments and meet the customers face to face. We also follow market trends and try to react to them as much as we can. When you have a product that is already doing so well (like the Apollos), you just have to try and expand on it and continue to listen in order to make it even better.

What distinguishes you from the competition? We have a variety of strengths that make us brilliant competitors. We offer an exceptional UK design and we use only high-grade materials. We always ensure that all our products are made to the very highest standard and of course good customer service is very important to us. How do you maintain a good relationship with retailers? We deal with any issues head on and support the stores as much as we can and through any media possible. Business is tough and retailers take the full force during these times, so our good relationship comes from the amount of support we provide. What would you say is the biggest challenge facing the MI industry today? Getting through these times of financial hardship. Another challenge is the threat of TV shows such as X Factor, which pull in astonishing audience figures. Never once do you see an instrument in sight and this can be really damaging. Young people are starting to think that music just happens and there need to be similar shows that inspire youngsters to try out new instruments, rather than just becoming pop stars. What are your aims for the next 12 months? To be honest, we’re aiming for more of the same. We need to solidify our growth and carry on expanding as much as we can. We are also starting to enter new marketplaces around the world and this just shows how well we are doing currently.

CONTACT DETAILS Address: 9 Glenfield Road, Kelvin Industrial Estate, East Kilbride, Glasgow, Lanarkshire G75 0RA Phone: 01355 228028 Email: sales@freshmanguitars.co.uk Web: www.freshmanguitars.co.uk

miPRO MAY 2010 9

DRUM NEWS

Zildjian’s UK Artist Session 2010 Cymbal giant hosted its seventh UK Artist Session at London’s Hard Rock Café in March, attracting its largest attendance of artists to date. ZILDJIAN AND Hard Rock Cafe welcomed various artists to an afternoon of rock n roll hospitality, offering the opportunity to see and play all the latest products from Zildjian. This included some prototype cymbals with creator Gavin Harrison on hand to explain his reasoning behind them. Hosted by Zildjian’s Tina Clarke (international artist relations manager) and Bob Wiczling (international marketing manager), the event was also enjoyed by associates from the UK’s drum media, namely Rhythm and Drummer magazines, Mike Dolbear, as well as Yard Gavrilovic (‘supertech’ to Steve Gadd and Ginger Baker).

“It’s quite a feat getting so many of our artists in one room and word must be spreading that this is an event not to be missed, where everyone has a lot of fun whilst checking out the latest Zildjian offerings,” enthused

Clarke. “Once again, it’s great to see established artists mingling with some of our recent signings and guys from some of the UK’s hottest bands right now.” YAMAHA: 01908 366700

Rhythm Tech’s pearl anniversary RHYTHM TECH is celebrating three decades of manufacturing percussion instruments this year. The percussion maker is arguably most famous for revolutionising tambourine design when it created its crescent-shaped model back in 1980. Richard Taninbaum, the company’s founder, came up with the idea during a recording session when he became tired with the effort that went in to using a traditional round tambourine. “I couldn’t keep playing that heavy tambourine. I became intent on making a great-sounding tambourine that would be a lot easier to play,” said Taninbaum.

He found that round models, the only kind around at the time, were difficult to play for long because their design placed all the weight at the front. He found that holding one in the middle would offer improved balance. This led to the creation of the crescent-shaped tambo. Rhythm Tech is distributed in the UK through JHS & Co JHS: 0113 286 5381

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10 miPRO MAY 2010

ANALYSIS NEWS

Chain reaction

Following the collapse of Andrew Landesberg’s Reverb group and the recent problems at Music Ground, it seems the curse that hangs over MI retail chains in the UK has struck again. So what is going wrong? Is it inevitable that building chains in the UK is doomed to failure? Gary Cooper asks a group of people who might just know the answers…

n May 2008, when Sound Control went into administration following months of speculation and rumour, the collapse shocked (even if it didn’t entirely surprise) the MI industry. With 26 shops and 163 immediate redundancies, it was the biggest retail failure in British MI history – though 2007’s loss of the 13 Williams stores was hardly insignificant. Williams and Sound Control were by no means the first MI chains to fail, however. Though these names are now largely forgotten, the UK has a history of rapidly mushrooming and equally folding MI multiples. Ask an industry veteran about Southern Organs and he will sit you down and tell you blood curdling tales about the perils of retailers ‘getting above themselves’. Reaching for failure is how many in the industry see it. The fact that other retail sectors have their problems too, is often overlooked – which is curious when you consider that, in the past few years, far larger concerns than Sound Control (Zavvi, Adams, Borders and, as if one could ever forget, Woolworths), have all bitten the proverbial dust. So is it fair to single out musical instruments, as if some curse hangs over the sector, making it impossible to grow beyond two or three shops? All the same, the industry boffins say MI chains just don’t work in the UK. Admittedly, they have plenty of examples to support their case.

So which is it? An ambition doomed to fail, or just a very hard thing to get right? Someone who should know the answers is Keith Woodcock, the man who developed the Academy of Sound chain from Carlsbro retail and eventually sold the group to Sound Control for a considerable sum of money. Woodcock had proved that a retail chain in the UK can work. So what went wrong with Sound Control and how good a chance

“

they then completely screwed up after they bought it. It was a bespoke system that enabled us to know every product, every sale in each store, what margins we had on all product groups and exactly what the stores were doing turnover wise. It also included well thought-out and indepth agreements of achievable budgets for the stores. When we sat down and looked at what we expected to do in the next financial year, there was a lot of

The basics are that once you’ve gone past two stores you have to have the infrastructure in place – and that requires a huge amount of investment. Keith Woodcock, formerly Academy of Sound

does he give anyone else of replicating his success? “The basics are that once you’ve gone past two stores you have to have the infrastructure in place – and that requires a huge amount of investment,” he says. “One of the reasons Sound Control purchased Academy was because we spent nearly £200,000 on a serious stock management computer system, which

fearing worst case scenarios, where we thought the margins could go – and we were able to keep a bead on that all the time.” Among other benefits, Woodcock says this put him in the driving seat when negotiating with suppliers. If confronted with a demand that Academy stocked, say, 50 examples of a new product, Woodcock and his team were able to show why they

couldn’t and wouldn’t do it. “It actually made for good relationships with our suppliers, because it meant they could see we knew what we were doing. We were able to say to them, ‘Look, this is what we invested in, this is what we’re getting and it’s not good enough’.” Of course, being big enough to be talking that way helped and it does make Woodcock’s point that having the figures puts him in the driving seat. “People say they can’t afford systems like that. The truth is they can’t not afford them once you’ve gone down that multiple route. I learned many years ago that Laker Airways went broke while it was making record profit. What went wrong was it ran out of cash. You can run a business for quite a long time without profits, but you can’t run it for weeks without cash. That’s why I had a full-time accountant on hand to give us all the figures we needed. These are the back-end basics that aren’t really common in the music industry.” That said, Woodcock is the first to admit that all this took place at a time when the banks were being encouraged to throw money at businesses. “That’s true,” says Woodcock. “Some of what I’m saying possibly isn’t relevant today because of that, but certain points are true whatever the climate. For example, before Sound Control, we had other approaches and

miPRO MAY 2010 13

NEWS ANALYSIS

part of that was because of the branding we had done. It was a professionally run retail business and that’s why it attracted the offers it did.” Woodcock still smarts from the suggestion that the price Sound Control paid for Academy was part of the latter’s undoing. “It’s not the price it paid - it’s that they screwed it up after they bought it,” he says. “They didn’t utilise what they’d bought. “That said, times have changed. Things are much tighter now and people might not be prepared to put those sorts of controls in. Without them, though, I can quite easily see it going wrong. I’m not sure, today, whether chains are actually the right way to go. If I was starting fresh again, I don’t think I would. I was lucky because I was one of the beneficiaries of the banks throwing money at things. The whole ballpark is different now.” There remains, of course, the rumour that Sound Control paid a huge sum for Academy because its bankers had an eye on an eventual sale to the US giant, Guitar Center. Some believe that, without swallowing another chain, the Scottish retailer wasn’t big enough to attract the Americans’ interest. True or not, it adds to the uniqueness of the Academy story. From a retailer who has been there and done it, to one who is still very much in the fray, David Briggs of Dawsons continues to defy the odds with a successful chain that doesn’t attract rumours. How does he see the problems facing the ambitious retailer? “I think some people who grow from one store to a second don’t realise how difficult it’s going to be. The reason we have been successful, particularly over the past couple of years, has been getting our supply chain and logistics seriously well organised. We now have stock profiles for every shop and a computer system that tells us if any shop is below its profile with anything. We never run out of key

14 miPRO MAY 2010

products. You will not go to a Dawsons shop and fail to find a 20-foot guitar lead, for example. “I don’t think it’s a big secret that the other thing Dawsons have done – possibly more than any of our competitors – is source goods direct from Far Eastern suppliers. We’ve now got more than 20 Korean and Chinese suppliers and because we’ve sent musicians out there, we’re thrilled with the quality of the products we’re bringing in. We’ve been buying from quality companies who make good kit. I believe we give a really good offer to the customer, because we can sell Chinese

was said, for example, that while some of the Sound Control shops were good, others were less so. How does Briggs maintain quality across Dawsons? “I personally recruit everybody. Nobody is recruited to this business without me being involved and I think that is absolutely the key – you’ve got to have good people. There are a lot of good musicians out there, but a limited number who are also good commercially.” Personnel can make an enormous difference too, Briggs adds. “One of our shops has a new manager, who we’ve moved from another shop. Here we are, in

geography. Some pundits believe that transport is difficult in the UK for the sort of hands-on supervision that is needed to make a chain uniform and effective. Does Briggs agree? “I don’t think we give as much help to our stores in the South as perhaps we should because they’re 200 miles away, but they’re both doing well. My view is that it’s important that the central people in a chain visit the stores and give them support. That comes down to communication, which is so important in business. Despite modern technology, nothing beats a face-to-face meeting, so

L-R: David Briggs of Dawsons, Keith Woodcock, formerly of Academy of Sound and PMT’s Simon Gilson talk about chains products to them for less than branded products and make more money ourselves. “If you look at what’s happening in the industry, some of our suppliers have complex bureaucratic operations. They might have the product made in, say, Vietnam with a mark-up then added in Japan and Europe’s mark-ups, then another in their British headquarters. Then the retailer has to add his mark-up and guess what? They’ve priced themselves out of the market.” One of the problems faced by chains is achieving consistent quality of service. It

the middle of what is not the easiest period and yet we were 50 per cent up last month on the previous March – and that’s all about people. Running a music shop is not rocket science, but my view is that in order to make money on it, you’ve got to have good staff and give great service. When people come to a music shop they expect service and having friendly, knowledgeable people who are enthusiastic about what they do. This is the key.” One of the other question marks that hangs over retail chains is one of

you need to visit the stores and if they’re all over the country, then it’s hard.” Which brings us to something of an enigma: the burgeoning PMT. It appears to be defying the state of the market, shrugging off online competition and still expanding – most recently, by taking over the formerly Sound Control, later Reverb, premises in Bristol. PMT’s Simon Gilson is straight to the point when asked why he thinks Reverb failed. “Naivety,” he says. It’s hard to argue, when recalling the statements about expansion made by Andrew

ANALYSIS NEWS Regardless of the risks, large manufacturers are still willing to invest in chain stores

Landesberg in the past year, even as he was closing stores. And Sound Control? “Lack of financial control,” Gilson says. That said, he isn’t entirely convinced by Keith Woodcock’s insistence on the primacy of infrastructure. “I have a huge amount of respect for Keith, but I would sit between him and Pat Kelly (Sound Control) at a table and laugh at both. Academy built far too much infrastructure without the front end, while on the other hand, Sound Control completely lost a grip on finances and costs within its stores. Academy was a very good company, but didn’t have the sales drive to go forward –

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a strong business, then criticise away.” Gilson goes on to make a telling point. “People don’t like success in this country. Tough! I don’t get up in the morning to fail. “People lose sight of what it’s about. It’s very hard. There are geographical differences and if you’re not willing to take those on board, you’re setting yourself up for problems. Also, if you can’t have trust in the people running those stores for you, then you’ve got huge problems. If you increase your size, but lose vision of why you started, then you’ve also got problems. It’s a very complex issue and I’m not saying we’re getting it all right. However, we are getting it more right than anyone else ever has and, importantly, we do rule financially with a rod of iron. “We’re two years into the ex-Sound Control project now. In the first year it was heinous – the people didn’t know how to do anything. Money was flooding out and it took a good year to get it to go anywhere. Now we’ve got it under control. “Terry and I have built an awful lot of strength in this company. We’ve never done what so many around us have done: milked it and taken stupid dividends. Because of that we’re reaping the benefit.” Of the three people interviewed, one has built, run and sold a successful chain, while the other two are currently defying the doomsayers. It’s hard not to agree with the consensus view that Sound Control was the beneficiary and then the victim of boom and bust – hyped beyond its ability to control itself and with an eye on a prize that never materialised. Still, the spectre of ‘consolidation’ hangs around the industry – MI being one of the few retail sectors without a single major retail chain with dozens of stores. If any eagle-eyed venture capitalist thinks the

If you look at what’s happening in the industry, some of our suppliers have complex bureaucratic operations. They’ve priced themselves out of the market. David Briggs, Dawsons

though it did have the dexterity to sell for a lot of money. It was a case of because the banks could, they did.” But what of PMT? Clearly, Gilson is aware he and his partner Terry Hope are now the subjects of speculation. “I guess we’re causing a bit of disquiet because were getting so big,” he says. “I was always prepared for that, but what I would say to our critics is that we’re 20 years old this year and we’ve spent a very long time building what we have. This hasn’t been built in a day and unlike anybody else, we built from a position of strength. We never borrowed very heavily, when we did the Sound Control thing – and a year from today we’ll be completely debt free. We did a three-year deal with the bank and we’re two years into it. If someone wants to criticise us for building

‘Playing’ Live is so much more than just launching clips. industry is ripe for his attentions, a sobering antidote might lie in the camera trade. Like MI, photography had become a specialist hobby, served by High Street single shops and small chains, trying to compete both with online discounters and other retailers who had moved into their market. Then Jessops came along. Such a hungry capitalist might ask himself whether that is really where he would want to be, once he had similarly digested the MI market. Which suggests, particularly in a recession, and with Guitar Center having enough to contend with in its home territory, that good, single stores and small chains are the way ahead. Until the next boom, of course - when the banks and the politicians will, once again, decide to forget the basics. Watch this space.

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miPRO MAY 2010 15

MI RETAIL CONFERENCE & EXPO EVENT PREVIEW

MI RETAIL CONFERENCE & EXPO JUNE 29TH, THE BREWERY, CHISWELL STREET (BARBICAN), LONDON ALL DEALERS WISHING TO PARTICIPATE SHOULD CONTACT MIRC@INTENTMEDIA.CO.UK

Why you should go to the MI Retail Conference & Expo With spaces for supplier partners and retail visitors all but gone for MI Pro’s first trade event, Andy Barrett goes through the value of talking things over. Take it as your last chance to get involved…

here is a received wisdom that says business is something you do, not something you talk about – and like any received wisdom it is most definitely wrong. The assumptions here are that our businesses somehow function in a vacuum and that any new ideas that crop up will somehow make their way to us without any effort on our part. NAMM, of course, has been holding its ‘university sessions’ at its trade shows for years now, with literally hundreds of dealers and experts sharing views and learning from each other at each event. The fact that these sessions grow more numerous and more supported at each subsequent show should be evidence enough that there is value in talking business, but still the recalcitrants remain. MI Pro, by its very nature, encourages dialogue, which is why we have decided to stick our neck out and say to the UK’s MI trade at large, ‘let’s talk’. The result of this is the MI Retail Conference & Expo, the aim of which is to get the UK industry together, suppliers and retailers, associations and researchers, and create some sort of snapshot of where we are, what we are doing and why. The fact that all of us are involved in business means

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that business will inevitably be done, too – it’s a win/win. Interestingly, the two major issues that have dominated MI business talk over the past few years are fundamentally connected. Bricks and mortar attempting to compete with internet pricing and retail chains versus independents are intriguing discussions and have had the effect of pitting retailers against each other, as well as the more ‘traditional’ suspicion of dealers for suppliers and vice versa. On the basis of this, two panel sessions will take place at the MI Conference where all sides of these issues will be discussed. Confirmed panellists on the e-commerce panel include Jason Tavaria from Dolphin Music and online branding and commerce consultant and former MI retailer Jon MacDonald. Keynote talks will be given by Billy Bragg, who will be recounting his personal MI retail experiences as a customer, as well as outlining the work of his Jail Guitar Doors charity, which aids the rehabilitation of prison inmates through supplying guitars and offering tuition. The leading market research company GfK will be represented by Matthew Gibbs, who will present some exclusive facts and figures regarding MI sales across the

country and over the past three years, showing some of the main product trends appearing in our industry. Paul McManus, the CEO of the MIA, will outline just some of the benefits the trade association can offer MI retailers, including special credit terms, business consultation and specialist insurance, as well as asking the rhetorical question: what has the MIA ever done for us? This will point out, for

and how retailers can benefit from the money available for musical instruments. As MI Pro goes to press, there are still a couple of Expo Partner packages available – and with the number of retailers attending now over 100 (representing over 150 outlets – see news, page 4) and growing daily, these partnerships are becoming increasingly valuable. Suppliers and manufacturers interested in being an

Left to right: Jason Tavaria, Matthew Gibbs, Billy Bragg and Paul McManus

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There is a received wisdom that says business is something you do, not something you talk about – like most received wisdom, it is wrong.

example, how activities such as lobbying Government, which resulted in music education becoming enshrined in the national schools curriculum, have resulted in a tangible increase of end users. The event has also been promised a representative from the Department of Children, Schools and Families – identity to be confirmed owing to the uncertain outcome of the general election on May 6th – to deliver a talk on music education

Event Partner should contact Jodie Holdway at: Jodie.holdway@intentmedia.co.uk or on 01992 535647. If all of this was not enough, after the business of the day is complete, Roland is hosting an after-show party, with food, drinks, a live band and, of course, still more opportunity to network among the most important and influential people in the UK’s trade.

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MUSIKMESSE EVENT REPORT FACT FILE EVENT: Musikmesse (& Prolight+Sound) DATE: March 24th to 27th VENUE: Frankfurt Messe EXHIBITORS: 2,340 (combined – 1,510 at Musikmesse) VISITORS: 107,838 VERDICT: With visitor, exhibitor and stand space all down by two per cent, international visitor figures were up nearly three per cent – which is significant from the standpoint of the British market. All in all, probably a better show than many expected – and expectations are always high at Frankfurt. Carpets aside, another winner. Top marks.

Quietly confident Musikmesse figures, almost across the board, were down this year, but exhibitor and visitor reaction was distinctly upbeat. What could this mean? Andy Barrett finds that Musikmesse is still the show everyone wants...

s this year’s Musikmesse approached, any industry observer would have been forgiven for being concerned that, as 2010 showed signs of the economy finally turning around to bite the MI trade, it would be something of a downer in comparison to recent years. Come to that, any observer at all would have been forgiven such thoughts, as even the management at the Frankfurt Messe was expecting a downturn. “I would never have guessed it would look as good as it did,” admitted Musikmesse’s brand manager, Cordelia von Gymnich. “We were 5,000 square metres short of target at the sales deadline last year and it wasn’t looking good. In the end, we were two per cent down on exhibitors, two per cent down on space sold and two per cent down on visitor numbers, so I have to be pleased, really.” This was obvious to regular visitors and exhibitors alike, as the slightly lower numbers were accentuated by the wider aisles. What would not have been immediately obvious, however, is that exhibitors were pretty much universal in their approval of the show and the quality of those visiting their stands.

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Certainly as far as UK suppliers were concerned, it was as good a show as any. Barnes & Mullins, Denis Wick, JHS, Orange, Wia Music, Shure, Laney and Marshall, among many others, all reported excellent trading on the show floor. As sometimes happens, with the climate tough, those that make the effort

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separate to 1,510 and 829 respectively). Of particular note this year, though, is the increase of almost three per cent (to just over 40,000) of non-German visitors. This could be why the UK brands had such a good time of it this year. There had been a fair few reshuffles in the halls this year, most notably in the

Of particular note this year is the increase of almost three per cent (to over 40,000) of nonGerman visitors. This could be why the UK brands had such a good time this year.

are that little bit more determined to make the show work for them. So, having proved again that show statistics are very relative, let’s take a look at them. A smidgen under 110,000 visitors (107,838, to be precise) perused the products and services on show from 2,340 exhibitors (combined figures over both Musikmesse and Prolight+Sound, which

piano departments. With the German piano exhibitors plumping for biennial appearances at the show, this year saw their return in a new space, namely the site’s Forum building. This proved to be a huge success, with a 100 per cent approval rating – so successful, in fact, that now the piano exhibitors are considering whether it would be risky to

abandon the momentum achieved. Discussions will continue through May with a decision expected early in June. Other successes included the ‘new look’ Hall 3.0, which saw a wider spread of companies, most notable among them being Korg, and the efforts of the organiser to keep noise levels down. More thumbs up there. It is an indication of how good the show continues to be and the standards expected that the chief complaint from exhibitors this year was about the carpets, which in some halls were a foot or two narrower than the aisles. “It’s easy to dismiss this,” said von Gymnich, “but the ambience of a hall is important, so we take it very seriously. I must say, we hadn’t really foreseen this reaction. It is a small change to take on board and the effect can be huge, but it’s a question of what we can afford. We will be looking to rectify this, however.” Which, in a way, brings us back to those wider aisles. On the face of it, keeping a show looking busy can be easily achieved with a touch of smoke and mirrors, but von Gymnich is refreshingly frank on this subject. “Of course we can move the halls

miPRO MAY 2009 19

EVENT REPORT MUSIKMESSE around,” she said. “For example, we could have moved the violins from Hall 1 and put them in another hall and created a more crowded environment, but you have to be aware that it would probably have been the wrong place for them. We are monitoring this situation very closely. If the downturn continues for a few more years, then we will have to reconsider. It is expensive to open up a hall and we can’t take that lightly, but at the moment, it seems to be working okay. If the companies decide to come, we won’t need to replan, but when asking exhibitors how they see the economic climate, the vast majority are saying ‘bad’. We’ll see..” Musikmesse is, of course, the world’s largest MI show and even grasping a fragment of what was on show is a mammoth task. MI Pro, however, gets the broadest of perspectives, so here is our run-through of the hit makers this year. KORG Located for the first time in Hall 3.0, the MI giant was on hand to showcase its vast selections of new products. The global manufacturer also had on display an array of new launches including synthesizers, recording equipment, arranger keyboards and the much anticipated Kaossilator Pro. Korg’s other major showpiece was the Monotron. Powered by two AAA batteries, the compact synthesizer can be held in one hand, but is capable of producing thick and powerful sounds. Due to its size, the Monotron only offers five knobs and one switch, but concentrates on the most important sound parameters. VOX The amp specialists saw this opportunity to show off its new AC models, the S33 and 55 and new HDC77 guitars. It also unveiled a new member of the AC4 family, the AC4TVmini. Based on the original models from the 1960s, these practice amps come with a premium transformer and select components for optimum tone. The AC4TVmini also comes equipped with a 6.5-inch speaker. PEAVEY The US amp giant pulled in huge numbers of visitors with new additions to its Vypyr range. An already successful series, the Vypyr selection has been bolstered with the arrival of the Vypyr Tube 120H and matching 412 loudspeaker enclosure. The head offers 24 amp channel models, along with 11 editable preamp ‘stomp box’ effects and 11 editable post-amp ‘rack’ effects. HH ELECTRONICS HH Electronics has been brought back by the distribution company Headstock. The HH brand had been owned by the suppliers since the 1980s. The reincarnated PA and amp manufacturer will be remembered as trusty equipment on the pub gig circuits during the 1960s and 70s. Duncan Boniface is responsible for the revival and had been traveling to China in

20 miPRO MAY 2009

The MI/pro audio crossover sector was significant this year order to find suitable manufacturing partners. A new selection will include products ranging from small practice guitar gear to large scale PA enclosures.

range, are modelled on classic G-type designs, offering an alternative to more immediately obvious brands in this sector of the market.

key-command editor, changing tempos within a event without slicing the event into separate events, and support for song and album art.

JHS An impressive range of JHS products made their European debuts at Musikmesse. These included the new Fret King, Vintage, Santos Martinez and Encore launches. Its centerpiece was the new Ventura Super 60 in Fret King’s Blue Label series. Accompanying it were Vintage’s new models, the Thomas Blug V6 and Mick Abrahams VS6. The close relationship between JHS and Fishman, the electronics and audio brand it purchased, was evident with the new

MACKIE Mackie has released an affordable new powered subwoofer, the TH-18s. This new sub has been designed to accompany the SRM450v2 PA speaker. The combination of these two will be sold at around $400 less than its competitors. The HD Series powered subs also made a debut this year, ideal when partnered with the HD Series loudspeakers launched last year.

ARIA Although not on the Aria stand at the show, the big news for Aria Distribution in the UK is that the new ZT amp brand (lightweight, but extremely powerful solid-state models from the US) is available to the UK through the specialist supplier. There are three models in the range, The Club, the Lunchbox and the Lunchbox Acoustic, all of which pump out some 200 Watts of power (amounting to SPLs of 130dB) in diminutive frames and a top weight of ten kilos.

ALESIS Alesis introduced its new i02 Express

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I would never have guessed it would turn out as well as it did.

Cordelia von Gymnich Frankfurt Messe

Santos Martinez guitars. New models are fitted with Fishman pickups and preamps. OVERWATER BY TANGLEWOOD Overwater, a custom bass guitar brand designed by Chris May, has teamed up with Tanglewood Guitars. Four new models in Tanglewood’s Aspiration range were introduced at Frankfurt. These products, on show in the electric guitar hall, ranged from £329 to £899, with a fifth model believed to be on the way. This was the first time Tanglewood had booked a dedicated electric guitar stand in Hall 4, owing to the launch of the Aspiration series and the new Signature series of solid-bodied electrics. These guitars, which slot into the mid-price

recording interface this year. The system provides recording setups for home, project and portable studio scenarios. Compatible with both PCs and Macs, the two-channel USB device allows the user to record at up to 24-bit resolution, for input into DAW, recording and performance software. PRESONUS The studio specialist announced version 1.5 of its DAW software, Studio One, which has a number of new features including support for video playback and sync for composing to picture, major enhancements to the browsers drag-anddrop capabilities, the ability to draw your own automation waveforms, automation points that are locked to events, a new

AMPEG Ampeg’s new Heritage models use JJ valves for the preamp stage and Winged C power valves. The SVT-CL has a capacity of 300 Watts, which makes it perfect for the companion cabinets. Both the SVT810E and SVT-410HLF come with Eminence drivers that feature identical specifications to the original SVT series. The audio giant was under pressure by fans to return to its US roots, after years of manufacturing overseas. Loud Technologies bought Ampeg back in 2005 for over $32 million, but has suffered in the last year. This resulted in a decline in manufacturing speed, which prompted the decision to relocate and move back home to the US. LINE 6 Line 6, a pioneer of guitar modelling, surprised this year’s by announcing it was moving into microphone and guitar wireless technology. The XD-V70 and XD-V70L systems will function in the 2.4 Gigahertz frequency and will be sold throughout Europe. They both offer 12 channels, a 100-metre range and heavy-duty cast metal 1/2U rack receivers. They will cost a little over £500. The Relay digital wireless system is

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MUSIKMESSE EVENT REPORT

MIPA 2010 winners THE ANNUAL MIPA ceremony inspired its usual collection of surprised eyebrows and knowing nods, with big winners this year including Korg and TC, each with three awards. Hartley Peavey picked up the Lifetime Achievement Award (see below), bringing about the loudest applause and the most vigourous nods of approval. Here is the full list of winners…

also due to be released for guitars in the very near future.

and the award winning laser range. Kam also exhibited its Kamkase flightcase brand.

ROLAND Roland kept up its tradition of launching a number of new products at this year’s Frankfurt event. These include new digital recorders, synthesizers, accordions and both upright and grand pianos. Among the highlights of Roland’s new releases was the GAIA SH-01 modern digital synthesizer. The SH-01 provides a hands-on feel and draws comparisons to Roland’s keyboards from the 1980s. Five simultaneous effects can be layered, resulting in dozens of variations. The three complete synths allow for thick, powerful sounds and 64 polyphonic voices ensure the production of massive sounds. KAM Kam revealed new additions to its 2010 product range, much of it featured in the interim Catalogue Additions, a supplement to the full catalogue which keeps the company up to date through to the autumn launch of the new catalogue. New products showcased included USB Midi controllers, digital products for the home studio, LED lighting, passive and active speakers, switch mode amplifiers

STUDIOMASTER MI’s one-stop-shop for things audio, saw over 30 new products this year, with the noteworthy among them being the company’s portable PA under the Stagesound brand and the C4TX series of modular mixers with twin DSP and available as 19-inch rackable versions, or as standalone models. Those that visited the show and the Studiomaster stand were also taking note of the JX range of passive and active speakers, ranging from eight-inch to 18-inch models. FAITH With success at the Music China event over the last few years, this was Faith Guitar’s first proper foray into the export opportunities offered at Musikmesse. Faith Guitars exhibited its Natural, Higloss, Eclipse and Signature ranges, as well as a few first-look upgrade previews and new shapes. On the booth in the Acoustic Hall along with Faith were Patrick James Eggle’s own guitars, accompanied by Eggle himself. Barnes & Mullins has indicated that it intends to exhibit at Frankfurt 2011.

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Most innovative product: TC Electronic PolyTune Bass amp: TC Electronic Rebel Head 450 Bass cabinet: TC Electronic RebelStack 210/212 Electric bass: Warwick Starbass II Acoustic bass: Warwick Alien Bass strings: D’Addario EXL 170 Acoustic drums: Tama Starphonic snare drums Cymbals: Meinl Byzance Sand ride Drum hardware: Pearl Eliminator Demon Drive bass drum pedal Drumheads: Vic Firth signature series Electronic drums: Korg Wavedrum W-DX Percussion: LP One Hand triangle and Meinl Taku Hirano signature handed bale Drum education: Keith Harlock The Big Picture (Hudson DVD) Electric guitar: PRS 305 Acoustic guitar: Taylor Baritone eight-string Guitar amp combo: Peavey Vypyr 15 Guitar amp head: Marshall JMD:1 Guitar effects: Boss ME-25 Pickup: Seymour Duncan Blackouts Acoustic guitar amp/LR Baggs Acoustic Reference Strings: Elixir Nanoweb Synthesizer hardware: Dave Smith Instruments Tetra Stage piano: Yamaha CP1 Controller keyboard: Novation ReMote SL Mk II Software instrument: Synthogy Ivory II Sound library: Vienna Symphonic Library Live performance tool: Korg Kaossilator Pro Portable sound: Fohhn Linea Focus steerable

Hartley and Mary Peavey PA system: D&B T-series Live microphone: Neumann KMS 104 Plus Sound system technology: Optocore Sane Mixing desk (live): Soundcraft Vi2 Studio microphone: Neumann TLM 102 Studio monitor (nearfield): Focal CMS 65 Recording software: Cakewalk Sonar V-Studio 100 Mixing desk (project studio): PreSonus Studio Live Mixing desk (high end): SSL Matrix Audio processor (software): UAD-2 Field recorder: Zoom H4n DAW controller: Cakewalk Sonar V-Studio 700 Lifetime Achievement Award: Hartley Peavey Since building his own amplifier in his parents’ basement in 1957, Harvey Peavey has established himself as a pioneer of amp and speaker technology. His ambition to provide affordable amps stems from the 1960s when he started taking existing products apart and realising they were too expensive. Peavey Electronics was created in 1965, debuting with the Peavey Musician amp. Today the company is one of the world’s MI and audio leaders. 45 years on, with over 2,000 products sold in 136 countries, there are few who have not enjoyed music via a Peavey product. Musicians are the main contributors to musical advancement, but there are few others influencing the industry as much as Hartley Peavey.

MAKE A GOOD FIRST IMPRESSION First Impressions allows Audio-Technica’s MI retailers to offer something extra to their customers both in terms of convenience and price. To find out more visit www.audio-technica.com/firstimpressions or to register your interest in participating in the scheme, contact your area sales coordinator by phone on 0113 277 1441 or by email at sales@audio-technica.co.uk

miPRO MAY 2009 21

EVENT REPORT MUSIKMESSE DRUMS

Drums along the Main Musikmesse this year threw up a good deal of news and even more new product – and the drum and percussion market was no exception, although John Newey discovers something of a slow-down while pounding the tub thumpers’ aisles…

hoever said too much choice can be a bad thing would have a field day in the current drum and percussion marketplace. Not so long ago drums came in rock or fusion sizes in three ranges: entry level, mid-price and high-end, with a decent selection of solid or wood grain lacquer finishes at the topend and wrapped finishes at the bottom. Now, however, the humble dealer is faced with such a dizzying array of styles, woods, finishes and price points to suit every possible music niche and sub-niche that the early onset of choice paralysis becomes another worry to add to the Bumper Book of Anxieties, already on its tenth reprint thanks to economic gloom, the worst winter in 30 years and a long wait until the next TV series of Mad Men. Thankfully this year’s Frankfurt Musikmesse saw the brake being gradually applied, with manufacturers focusing on improved quality and lower price-points rather than a blizzard of new drumkit launches. Not that the show lacked the odd surprise or two.

22 miPRO MAY 2009

Following Sabian’s purchase of the Gon Bops percussion company at the NAMM show, Marshall Amplification sprung its own sizeable shock by announcing it had acquired the legendary British percussion company, Natal, started by Alan Sharp in the mid-1960s. A move that’s not as

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it’s one of Germany’s biggest instrument manufacturers. The word on the strasse, and apparently in the Sudfaus bar, suggested it would be back next year, joined no doubt by even more new Turkish cymbal companies, which took the total to over ten this year.

Thankfully, this year’s Musikmesse saw the brake being applied, with manufacturers focusing on improved quality.

curious as it may appear considering Jim Marshall started out as a drummer, sold Natal from his first shop and that Marshall’s CMI distribution arm was the first UK distributor of LP congas and percussion in the late 70s and early 80s. Meanwhile, the question of Sonor’s decision not to exhibit this year was another hot topic, particularly considering

John Newey

If they go on multiplying at this rate they’ll have their own hall by 2012. DRUMS AND KITS Expect to see a lot more of Gretsch this year as Fender rolls out a big push on the UK market, particularly with its newly updated Catalina Club and Renown Maple ranges. With prices ranging from £500 to

£700, the Catalina Club is terrific value with seven-ply mahogany shells, lacquer or wrapped finishes, four shell pack configurations, from 18-inch bass drum jazz sets to 24-inch bass rock monsters, shorter tom depth options, suspended mounts and Evans heads. The Renown Maple range, inspired by Gretsch’s admired USA Custom range and featuring six-ply rock maple shells with die cast hoops and Evans heads, is also restyled for 2010, offering shorter, more traditional depth tom sizes, four shell pack configurations, four very sellable new finishes and prices up to £1,200. Watch out for the new Stanton Moore snare featuring a one-piece 14 by 4.5inch birdseye maple shell and Gretsch’s first snare drum with a maple shell and hoops. Ludwig is also on a roll with the new mid-price, American-made Keystone series, aimed squarely at the rock market. Active Distribution should have them in the UK by July. Blending traditional touches with wild sparkle and pearl

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MUSIKMESSE DRUMS EVENT REPORT finishes, the Keystone has maple shells with outer plies of American Red Oak, a dual 45-degree bearing edge, Evans heads and new low-contact Keystone lugs. The package, claims Ludwig, gives enhanced volume with a bigger attack and quick decay. Higher up the scale is the new Legacy Exotic series, featuring exotic wood veneers, including African black limba, Brazilian sumauma and Australian lacewood – what no bubinga? – over maple and poplar shells and a droolsome new limited edition, engraved chrome over brass snare drum, constructed like the 1920s’ Black Beauty. The bubinga wood lover is well catered for at Tama, which now offers all its Starclassic Bubinga series, including Elite, Elite EFX, and Omni-Tune, at lower prices, courtesy of the company’s new factory in China. Vintage 1920s’ metal snare drums are also the inspiration behind Tama’s new Starphonic stainless steel snare drum, while the new Phoenix Ergo-Rider and Wide Rider drum thrones bring together comfort and embroidery for those after a neat seat. Premier announced its return (how many’s that?)

comes with a lacquered finish and Premier’s Classic series is now available with bubinga shells and a particularly desirable mid-price tag. Pearl gets a taste for bubinga, too, with its Masters Custom Artisan Bubinga kit featuring an outer ply of this exotic grain wood, while lower down the scale the Vision VSX series has an eyepopping new ‘graffiti’ finish, but all eyes were on Pearl’s E-Pro Live, the company’s first venture into electronic drums since the 1980s. The E-Pro combines real acoustic drums and hardware with TruTrac electronic batter heads that fit under the hoops like a regular head and E Classic electronic brass cymbals. Its Redbox electronic drum module has over 100 high definition kits, 1,000 drum and percussion sounds, reverb, eq, flanger and other sonic shapers as well as a USB computer interface for downloading additional new sounds. It looks just like a regular mid-range Pearl kit and if you fit regular batter heads rather than TruTac heads it can be used as a regular kit. Whether this is the kit of tomorrow and unleashes copycats or proves too cumbersome for converts to the compact size of

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The dealer is faced with such an array of styles, woods, finishes and prices to suit every possible niche that the onset of choice paralysis becomes another worry to add to the Bumper Book of Anxieties.

with an overhaul of its low to mid-price product range with the Cabria PK, APK and XPK series, renamed the Performance series, and design updates on the APK and XPK including new lugs, block suspension mounts and lacquer finishes, with the option of short stack toms in addition to standard sizes. It’s back to the 1990s as the Genista series has been re-introduced and is now available in either maple or birch with its distinctive oval lugs and impressive new finishes, including stainless steel and blue sparkle, while the entry level Olympic line now

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Yamaha and Roland’s electronic kits only time will tell, but trying to predict drummers’ buying habits is far from the easiest game in town. Mapex look set to do good business at the quality entry level with its Horizon series, offering five drum kits with hybrid birch/basswood shells, suspended mounts, lacquered shells, innovative hardware and Remo heads at prices less than many competing brands, while its new Falcon bass drum pedal range is a winner, with incredibly smooth action and bags of power. Stagg also up the entry level stakes with the TIM6 five-drum kit offering poplar and maple

miPRO APRIL 2009 23

EVENT REPORT MUSIKMESSE DRUMS

shells, lacquered finishes and Remo heads for £499 and a TIM3 with wrap finish for £349. Affordability is the key word at DW too, with the new 2000 series hardware delivering DW quality at prices that should propel punters into the stores: a DW double bass pedal for just £170 anyone? The prices of the top end Custom Shop kits have been rationalised with no additional costs for the latest shell configurations and innovations and the company’s PDP Platinum series gets a new look and a new lower price. If dealers want an indicator of the coming season’s fashion trend, then matte on matte finishes looks a sturdy bet. Just ask Yamaha, which debuted a cracking new Rock Tour series, featuring ecofriendly big leaf mahogany shells that deliver big sounds with highly distinctive matt hardware on matt metallic shells. Traditionalists will swoon over the new Limited Edition Vintage version of the classic 9000 Recording series with Hokkaido birch shells, a ‘vintage’ natural finish that is said to age beautifully. It’s rare to see a new drum company launch at Frankfurt and impress in quite the way that the German-based Drum Craft did. Eco-friendly manufacturing, birch and maple shells with highly distinctive new lug designs, zero gravity mounts, superb matt-satin chrome hardware on matt lacquer finishes and winner of the Red Dot Design Award. What’s more, it reckons UK distribution will be firmly in place by the summer. CYMBALS Out in cymbal land the cast bronze furnaces are never quiet. Sabian has a treat for jazz players with the 21-inch Vault Artisan three-point ride, designed by Jack DeJohnette, and a range of Artisan

24 miPRO MAY 2009

crashes, while Fusion hats are added to the HHX series and the increasingly popular mid-price B20 cast bronze XS20 range now comes with a brilliant finish. High-profile German drum meister Benny Greb’s innovative new Byzance 14inch Sand hihats impressed from Meinl with their combination of vintage looks and contemporary sound that saw the new Byzance Sand ride scoop a MIPA award, while prototypes of the company’s first ever cast B20 cymbal to be completely manufactured in Germany, the M series, promised much in terms of sound and price. Zildjian’s big new launches target both the top-end jazz market, with the aweinspiring 22-inch K Constantinople Thin

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If dealers want an indicator of the coming fashions, then matte on matte finishes look a sturdy bet.

Ride Overhammered, a 22-inch K Constantinople Bounce ride and a 20-inch K light flat ride, and forward looking rock players with new cut-out EFX models for K Zildjian and A Custom and multi-hued eight and ten-inch ZXT Trashformers. Big is the byword at Paiste with a monster 2002 series 24-inch Reverend Al’s Big ride, designed by Alex Van Halen and a 24-inch Rock Ride, Metal crashes and Metal Edge hats for the Alpha series, all now with a brilliant finish.

Highpoints among the proliferation of Turkish manufacturers were Istanbul Agop’s 30th Anniversary ride and hihats, which recalled vintage dark Turkish-made K Zildjians and the new Master Vintage series from Bosphorous. And watch out for British artisan cymbalsmith Matt Nolan and his growing range of handmade cymbals, gongs and metal sound sculptures. He is the UK’s only current cymbal smith and his range of distinctive sounds and finishes deserve wider attention. PERCUSSION Marshall’s acquisition of Natal looks set to build on the legacy of this pioneering UK manufacturer, expanding the percussion range and opening up international distribution. Already there is a new student priced conga and bongo range, Fuego, while the top-end Cubano series congas will be made at Marshall’s HQ from the original fibreglass moulds. Don’t be surprised to see Natal move further into drums, judging by a prototype stave wood shell snare drum lurking in the wings. LP launched a Top Tuning version of its Classic Conga range with inverted lugs facilitating easier tuning, a new mid-price range of Aspire congas with Santana graphics and brilliant new percussion innovations such as the LP Percusso, a hybrid that allows you to play tambourine and claves using one hand, and the LP One Handed triangle. Sure fire winners from Meinl include new Journey series rope tuned djembes with lightweight fibreglass shells and new synthetic heads that are perfect for the outdoors, as is Remo’s new Apex key tuned djembe with Acousticon shells and Skyndeep black goatskin style head.

Gon Bops confirmed UK distribution through Westside and have new Mariano series congas, inspired by the traditional Gon Bops models and a new PureCussion range of congas and bongos. Sheila E signature series congas and bongos were new at Toca, while djembes continued to be the company’s biggest seller with new Pro Africa carved shell models and Antique Gold and Silver synthetic shell Freestyle djembes extending the range further. Tycoon, distributed by FCN Music, is one of the fastest growing Thailand percussion companies, with a long history in OEM manufacture for more famous brands and Musikmesse saw it launch a new lower priced Spectrum range of congas and bongos as well as the world’s first Acrylic cajon with a transparent body and burl front plate. With cajons having made their breakthrough in the USA and Europe over the last decade, they were all over this show in myriad new ranges, yet the takeup in the UK lags seriously behind. Maybe a good summer is what’s needed and a change in the draconian live music licensing laws. Jon Newey is editor and publisher of Jazzwise magazine and is one of the UK’s longest standing drum and percussion writers.

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COVER FEATURE NATAL

Peri-Natal rejuvenation To say that the world was surprised at Marshall Amplification’s announcement that it had bought the Natal percussion brand at Musikmesse this year is the mother of all understatement. Looking at it rationally, however, one sees the sense. Gary Cooper gets the message beaten out for him…

hatever industry watchers might have been expecting to be the key announcement at this year’s Musikmesse, it’s likely not to have been that a venerable British amplifier manufacturer had purchased a small, but respected, British percussion company. Indeed, early soundings taken from Frankfurt returnees included a sprinkling who still didn’t, as the saying goes, ’get it’. By now, it’s likely they will have read and digested the Marshall plan for Natal a bit more thoroughly and seen the underlying premise: that for a company like Marshall – at the top of the

26 miPRO MAY 2010

international league in its chosen field – to grow, it has to do it by doing something completely different. As that isn’t going to be Marshall air conditioning and guitars have rarely offered a happy hunting ground for amplifier makers (Fender excepted), percussion offers possibilities because it leverages Marshall’s vast international contacts, resources and experience and offers one or two unexpected benefits. The man charged with taking Natal to the next stage under Marshall’s aegis is former retail specialist Craig Glover, but Natal’s former owner, Craig Fenney, who acquired the business in the 1990s, will

be staying with the brand as a consultant, while simultaneously running his percussion distribution business, The Music Shipping Company. I took the opportunity to get them together to explain this fascinating development and, I hoped, drop a few hints about the future as Britain’s biggest MI manufacturer opens a new chapter.

and percussion products. At the time, Natal wasn’t up for sale, but we were approached and the more we looked at it, the more sense it made. What made it really attractive was that Marshall didn’t want to buy a brand and stick its name on some dodgy Chinese congas – they wanted to invest in the brand and build it to the level it should be at.

MI Pro: Can we start at the beginning? Who approached whom? Craig Fenney: Craig (Glover) and I had previously been talking about other projects and he knew Marshall had already thought about moving into drum

MIP: What do you mean? ‘Should be?’ CF: People often don’t realise how far Natal goes back. It predates LP and a lot of others who have appeared since LP. In fact the only major brand that has been in existence as long is Gon Bops. That’s

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NATAL COVER FEATURE

important because it’s one of those examples of a British brand that has never really ‘had its day’. The brand deserves to be one of the biggest in the world, but we at Music Shipping simply didn’t have the resources to let it become that big. It was doing all right in the UK, but that was about it. What Marshall wanted to do – to produce in the UK at the Milton Keynes factory, to allow some of the ideas we already had on the drawing board to come to fruition, to develop other ideas, that we hadn’t even thought about at the time – became the key factor in the acquisition. MIP: It’s a common story: a small British company can’t develop globally because of a lack of finance. CF: That’s pretty much how it was for Natal back when it started. The things Natal invented when it started in the 1960s were really impressive, but it never had the business resources to patent or to capitalise on them and, let’s be honest, a lot of other people copied them and made a fortune as a result. A case in point is the Comfort Hoop and the fact that Natal is the only company that has perfected making aluminium hoops. Plus the fact that Marshall allowed me to stay involved as well... I was swayed. It gives us the resources and the power of a big manufacturer, but the control of a small manufacturer and the chance to keep it British at the same time. Craig Glover: That aspect – the Britishness – was a key factor for Marshall. If a large American company had been for sale, it wouldn’t have been interested. MIP: Craig (Glover), our readers will know you from your time with PMT and

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the huge success of the Drum and Guitarfest shows. But for those who don’t, could you fill in the background, please? CG: Prior to PMT, I had my own dedicated drum store – The Drum Company – in the centre of Birmingham for five years and it was during that time that the Drumfest event was born and began to evolve. The only event that was happening in drumming at the time was the Modern Drummer festival in the States, so the idea was to do a similar thing in the UK. The store was beneath the Birmingham

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the Year for the MS Society, because we raised over £65,000 for them at that event. MIP: How long were you with PMT? CG: Eight years, starting off managing the Birmingham store, then as business manager, promoting instore events as well as external shows. I did that and I looked after the event. Prior to that, I was with Academy of Sound for eight years and before that with Jones and Crossland. MIP: How did the link with Marshall come about?

The things Natal invented when it started in the 60s were really impressive, but it never had the business resources to patent them or capitalise on them – and let’s be honest, a lot of people copied them and made a fortune as a result.

School of Music and that was the first venue, with 300 people attending the first one. After I sold the business to PMT, five years later we expanded it so that it went from one in Birmingham, to one in Birmingham and one in Essex, then Northampton was added and then Sheffield. Finally, last year, we had the one huge show at the Birmingham NIA: Drumfest, Guitarfest and the Stick it to MS event with the world record attempt. MIP: Stick it to MS was a huge success. CG: It was. We had coverage in just about all the broadsheet newspapers and I’ve just been nominated for Fundraiser of

Craig Fenney, Natal CG: By doing the shows. I was working very closely with Paul Marshall and Jon Ellery, Marshall’s joint MD, on both the Guitarfest shows and Music Live. We built a relationship and it got to the point where it became easy to walk into their office and say ‘You make big rectangular boxes with amps in them – how about making round things that you hit?’ People have asked how we persuaded them to do percussion, but there wasn’t much convincing. They’ve been so supportive. MIP: Small MI manufacturers reading this interview might be getting a bit depressed by now. There seems to be

the suggestion that the only way for a small UK company to reach an international market is to sell out to a giant. Is that really how it is? CF: I think it is. I’d never say it’s impossible, but it’s monstrously difficult. You need that massive international market to justify spending the money on product development. If you’re talking of a product offered to a market of 58 million, you still have to spend the same amount of money to get the product right. If you do it for a world market – and Marshall is distributed in 86 countries – that’s when the sums make sense. You need the world market to make it work. MIP: And that raises yet another war cry of small business: the banks aren’t interested in financing them. Was that your experience with Natal? CF: Music Shipping Company could not have raised the capital we needed to take Natal worldwide. We’ve never had much help from the bank. Maybe we could have done for Natal what Marshall are going to do, but it would have taken 50 years. MIP: Whenever companies are taken over, the marketing types like to dust down that word ‘synergy’. Is there a synergy here? CG: Actually, there really is – and beyond the obvious. Marshall has certain bottlenecks in its production, where the woodworking and electronics side don’t quite match – and that has happened historically. What Natal can offer is something for the production staff to do with wooden cajons or fibreglass congas and bongos during those inevitable bottlenecks. What this means is, effectively, no additional staff costs for

miPRO MAY 2010 27

COVER FEATURE NATAL Natal. The staff are really interested and enthusiastic because they can see the effect it has on their job prospects. There’s a really massive buzz in the Marshall factory about this. The people who work there really care and they really want to make UK products. MIP: Percussion makers often say that retailers are missing a huge market with percussion – that many of them don’t realise there are percussion circles and casual buyers walking right past their shop windows, not coming in because they don’t stock percussion. CG: The problem for large stores is that percussion products can get lost among the ranges of general kit accessories that

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MIP: Are you saying that Natal will be bigger than it seemed at Frankfurt? A drum range on the cards? CF: You’ll have to wait for NAMM. As to what we have up our sleeves, we’ll leave it to people’s imagination. All we can say at this stage is that, at Frankfurt, Natal launched a snare drum... CG And there will be a complete range of snare drums available, probably from October – UK-built. There will also be a major launch of products at NAMM – and that’s really all we can say now. MIP: You are saying that the Marshall factory is going to be making percussion products in addition to importing cheaper models. Is there

You’d be surprised how interested Marshall’s international distributors are in having UK-made products. We told them the snares are made in the UK – they were ecstatic. Craig Glover Marshall

they stock. Natal will be addressing this. Our sales team, which includes a dedicated Natal key account manager, who is a percussionist and has also worked in high level drum retail, will also be working to help stores, of course. CF: That said, and I can say this with my Music Shipping hat on, there are an awful lot of dedicated drum shops out there who do get it. Hand percussion is an instrument that anybody can play to a certain level and the sales to people who are non-musicians are significant. MIP: Were you surprised by the ‘I don’t get it’ reactions from some? CG: I think most people get the connection with Jim Marshall being a drummer, but for those who don’t, nobody raised an eyebrow when Fender bought LP and nobody was interested when Gibson bought Slingerland. When people see what he has in store for NAMM, then I think a lot more of them will get it.

28 MAY 2010 miPRO

There’s a lot of American product in kit percussion that people want and there’s no reason why we can’t make British percussion with the same appeal. MIP: Is there a sense here that people are getting a bit sick of Chinesesourced identikit products? CG: Definitely. CF: Nothing from Natal is going to be Chinese, or anyone else’s, identikit products. It’s full-on with design here... CG: I’m having a T-shirt made with ‘non-generic’ on it. It’s a catchphrase here with Natal. MIP: There is great affection for Jim Marshall, but he has been suffering from poor health in recent years. Has he been involved in this project? CG: A lot of people ask that and the answer is quite amusing. Jim is delighted and is really behind it. If he didn’t want to do this project, it wouldn’t have happened. Let me give you an example of how on the ball he is. At Frankfurt, I was standing next to him and he quietly leaned over to John (Ellery) and asked him to speak to three of the staff, who he didn’t feel were properly active on the stand. Jim knows exactly what is going on and is in control.

MIP: With our readers in mind, is there one thing you’d like to get across about this Natal project? CG: As I said, percussion can easily get lost in stores so we’re going to be spending a lot of time and effort in making displays. We won’t dump stuff on the retailer, we’ll be providing good POS material and building that in the UK factory, too, so if someone needs a certain design display we can custom build it. MIP: And the marketing side? CG: There’s so much on the way: clinics, endorsers and an education syllabus scheduled for NAMM. There is also direct marketing planned – that’s something Marshall is getting into in a huge way. CF: This project has been under wraps and I only started to get introduced to some of the Marshall staff at Frankfurt, because it has been at director level only for months. The thing that impressed me was how long some of them have worked for Marshall. People I met have been there 28 years, 20 years. Marshall prides itself on being a big family and even for a cynical bloke from Birmingham, like me, it really is a family. Marshall is something very special and what it has in store for Natal is going to be very special too.

really a future in making this sort of equipment here? CG: You’d be surprised how interested Marshall’s international distributors are in having UK-made products. The Cubana range, which will be built in the UK, got a huge amount of interest, as did the cajons and when we told them the snare drums will be produced in the UK, they were ecstatic. Because it’s made in the UK, it is different and that is what distributors are craving. CF: The snare has its own design lug boxes and its own snare throw mechanism, all designed and produced by Natal. People still want British product and the key to this is, because of the way Marshall works, it’s going to be available at an attainable price. It’s not going to be as cheap as the stuff that’s coming out of China, but it’s not going to be a ridiculous price.

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BRAND PROFILE HÖFNER

Hassling the

Hof

The name behind one of the most recognisable instruments on the planet, Höfner has plenty more to offer players looking for something a bit different. Rob Power takes a look at what's in store...

hen Karl Höfner founded the Höfner company in Schönbach, Germany in 1887 he had no idea that his name would go on to share a stage with the biggest band in the history of popular music. Thanks to his company’s dedication to quality and its strikingly original instruments though, it’s no surprise that Sir Thumbsaloft himself still plays Höfner. It was in 1956 that prestigious violin and guitar maker Walter Höfner invented an electrically amplified semi-acoustic bass guitar. Five years later, a certain Mr Paul McCartney came across his first Violin ‘Beatle Bass’ in a Hamburg music store, and has remained loyal to the tonally distinctive and utterly beautiful instrument ever since. Having moved in 1997 to a modern production facility near the village of

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best bands with Höfner guitars, most notably Noel Gallagher and Bjorn from Razorlight, who have both been swayed by the unique appearance and tone of the Verythin models. “It’s essential that in the future we focus on expanding the appeal of Höfner guitars beyond the established bass and jazz guitar markets, and I believe that the introduction of new re-issues and modernised versions of classic designs will lead to an ever growing number of young and established bands choosing Höfner Guitars. We’re fortunate to be involved with Höfner at this time in its history and we’re confident that more and more retailers will take the opportunity to add this unique and exciting brand to their portfolio.” MI Pro recently scoured the halls at the 2010 MusikMesse, and found Höfner showing its famous Violin Basses, Club

sunburst, spruce-topped guitar is one of a new breed that features the classic 1960s’ fingerboard pearl stripe inlay. Equipped with three original Höfner ‘Bar’ pickups with individual on and off switches, this is a marked departure from standard Verythin models, which feature regular humbuckers. Coming in slightly higher than the existing Verythin guitars, the Verythin3 will be available around June for £600. From the German facility comes a much anticipated Verythin: the HVSCBKO SingleCut. This model features a Bigsby trem system which is sure to make this guitar immensely desirable. Available in black or sky blue and supplied in a deluxe

Höfner hard case, the expected price of £1,200 is highly reasonable. Verythin SingleCut models are set to arrive in the early summer. Lastly in the Verythin range is the Verythin Special. The spruce top and highly flamed maple back and sides are finished in a dark cherry or sunburst finish and it’s armed with two Höfner Mini Humbuckers with an unusual master volume control, as well as individual volume and tone controls. The look is finished off with the 1950s’ accented F’hole design which sets this and the SingleCut model apart from their contemporary series siblings.

We’re fortunate to be involved with Höfner at this time in its history and we’re confident that more retailers will take the opportunity to add this unique and exciting brand to their portfolio. Alex Mew Barnes and Mullins

Hagenau, Höfner has maintained its reputation for quality and innovation by continuing to offer the hand-made jazz and bass guitars to discerning musicians around the world. However, its desire to make the classic Höfner shapes and sounds available to a wider range of players has seen the more recent launch of the Contemporary series, designed to keep the original aesthetic but offer a more manageable instrument. Distributed in the UK by Barnes & Mullins, Höfner has made a significant comeback in the last few years with a reinvigorated range of guitars that are steadily building a new fan-base. Alex Mew, B&M’s marketing manager explains the impact they have had: “It’s been an interesting experience. Höfner has long been a desirable brand with a rich history, but it has suffered from sometimes being seen as a purely ‘heritage’ brand. That said, having the support of somebody like Paul McCartney is an enormous benefit to Höfner and all retail partners, as I really do not think there is another bass in the world that has the iconic status of the Höfner Violin Bass. In recent times though I have been involved in supplying some of today’s

30 miPRO MAY 2010

Basses, Verythin semi-acoustics and many other favourites alongside a host of new guitar models. Products on show from the Contemporary range included the HCT-J17 Jazz models based on the ‘Cello’ guitars of the 1950s. Available in either one or two pickup variations with or without a cutaway, these models are spruce-topped with a flamed maple back and sides. A great entry into the world of semi-acoustic, big bodied guitars, they will retail for around £600. The HCT5007SB Verythin Bass is another exciting addition to the range. Based on the Verythin six-string body, this model has a shorter 30-inch scale length, a centre block for added sustain and reduced feedback, and comes with Höfner’s original ‘Staple’ pickups. The Verythin bass is expected to cost around £650 and will be available in the UK from June 2010. Höfner also introduced the HCTVTH3SB Verythin3 model. This

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BLUE LABEL NEW 2010 MODELS

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! Includes the new state of the art DM10 brain with a massive 1047 uncompressed, fully editable, 24-bit individual classic drum sounds, covering all music genres – we dare you to take the sound challenge! ! 64 note polyphonic and 128 MB internal ROM, 100 preset kits, 100 user kits ! The world first expandable drum brain with external 3rd party sound sets downloadable via USB – and from the worlds most respected drum sound houses (BFD and ToonTrack amongst others)

! 75 x real audio demo sequences, editable drum recorder ! Vast array of fully editable FX, incl. reverbs, delays, compressors ! 12 pad inputs for extra pads/cymbals ! Includes real alloy, but silent SURGE CYMBALS = one 12“ hi-hat, one 16“ triple-zone ride with choke, one 13“ dual-zone crash with choke ! Heavy-duty chrome drum rack with professional mounting hardware ! Rugged steel continuous hi hat controller

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OVERWATER BY TANGLEWOOD BRAND PROFILE

The darling bass of May Chris May has been making some of the finest bass guitars on the planet for over 30 years now, but has been looking for ways to increase availability. Andy Barrett discovers that Tanglewood had the know-how and the outreach…

Overwater by Tanglewood starts the aspiration chain

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all 4.0 at the Musikmesse this year witnessed something of a quiet revolution – if one can use that adjective when talking about anything in the electric guitar hall – as Tanglewood Guitars took a stand dedicated to electric instruments for the first time. And while the new Signature series was more than evident, it was not the six-stringers that were making the biggest buzz (unfortunate pun not intended). No, the big news on the Tanglewood electric stand was the appearance of the Overwater by Tanglewood brand of bass guitars, which sees Chris May’s Overwater designs finding their way into the midprice bracket for the first time. It is something of a coup for both parties. May has been looking to broaden his appeal for some years now and Tanglewood gets to jump into the bass market with one of the most respected bass makers in the world. “I have done some stuff for other companies in the past and I have been approached by various others to do some work – mostly as a consultant,” reveals May. “Having had experience working abroad, I now know that working in the Far East is like walking through treacle, so I’ve tended to steer clear.” When Tanglewood’s Tony Flatt approached Overwater in February 2009, however, May’s desire to reach out finally met with an operation that ticked all the boxes. “For a start, Tony was really excited about the possibilities. On top of that, Tanglewood is a British business and is based relatively close to me and I’ve known the guys for years. Add to that the fact that it has a huge amount of experience of mass manufacturing in the Far East and that you never hear a bad word said about its guitars, I was pretty interested from the start. “I suppose the clincher came when Tony

said ‘you’re the bass person – you tell us what to do.’ I have never been interested in entering into a badging operation, so when someone tells you that you should simply design the guitars and they will cost them afterwards, you know your principles are not going to be compromised. I am determined to keep the ethos of my custom basses and have the Tanglewood models as the baby brothers. We’ve called the Tanglewood basses the Aspiration series – that sums up exactly what we are trying to do.” Flatt and Tanglewood’s work with May closely follow the work the company undertook with the Swedish luthier, Michael Sanden that resulted in the Master Design series of electro-acoustics – guitars whose design and manufacture was overseen by a worthy craftsman, but on a scale and with an outreach that goes a whole world further than the luthier could hope to achieve. The result is Tanglewood making guitars of unimpeachable pedigree, while designs that would never have reached a mass market find themselves in the hands of players from all walks and who might well begin to dream of playing ‘the real thing’. It’s a smart model. The principle of May’s designs is simple: Make an electric bass guitar as though it were an acoustic instrument first. The fundamental tone comes from the woods (and the combinations thereof), so May has spent decades (his business began in 1979) testing and sourcing the very finest examples. The next step is to get the electrics right. “It’s not cutting edge technology, but you’d be amazed at how many people get it wrong. My basses are quiet – really quiet – but I don’t do anything differently from anybody else. I just engineer them properly. The internal wirings, for example, use copper mesh shielding and are neatly laid out. This doesn’t cost any more, doesn’t take any more time, it’s simply knowing that it makes a difference – but a lot of people don’t seem to know this.

miPRO MAY 2010 33

BRAND PROFILE OVERWATER BY TANGLEWOOD

You don’t need spaghetti under the cover. It only makes for trouble later on and adds to the noise the instrument will make.” For those of you assuming that May is talking about his custom-made instruments – top marks, but the same wiring and care is being taken on the Tanglewood models, as well (see picture, right). “We are using the same two and three-band eqs on the Tanglewood models as we do on the custom instruments.” May is probably being a little modest when he says that there is nothing cutting edge about what he does. Among his credits are the first active bass, the first Cregister bass, the first five string, six string – the list is pretty impressive. “I’ve been pretty fortunate,” he says, with no hint of irony. “I started making basses for pro players and kind of stumbled into making them for session and freelance players. From there, all sorts of ideas and suggestions began to crop up, including the growing interest in reaching lower notes. In 1985 I made a 36-inch scale, C-register bass for one customer – it was meant to be a one-off, but then a chance meeting with David Gilmour (I had no idea who he was and I asked him what he did) revealed that he was looking for a low bass, so I made him one, then more for Guy Pratt and John Entwistle and others. By the time Mick Knopfler said he needed a five-string model, the technology was already there. “This is how we keep a step ahead of the game,” continues May. “We work with and listen to the players and act accordingly. Of course, it is all very well coming up with a design for a five-string or six-string bass, but then you have to design the pickup and the electrics.” Squeezing the Overwater ethos into the Tanglewood brand is not, May is very keen to point out, a one or two man job. The project team includes some of the top people in electric guitars. There is Alan Entwistle – another Tanglewood ‘regular contributor’, having designed the pickups for many Tanglewood electrics – Overwater luthier and CAD expert Haydn Williams, bass electronics expert John East and production engineer Jim Donahue (himself a luthier) all working under May’s direction. The fact that this is the same team that designs and makes Overwater’s boutique basses again shows the utter lack of corner-cutting in the creation of the Tanglewood brand. “Each of these guys speaks a particular dialect of the manufacturing

34 miPRO MAY 2010

Keeping wiring tidy reduces interference and aids maintenance

language that factories understand,” May continues. “The factories can only do what you tell them to do. If you want a pickup to work properly or a bridge that is just right, you are going to need the right tools. So many so-called makers just get their components off the peg, but these new models are designed – and essentially made – by top luthiers. “This means I have a range of basses that slots in perfectly under the handmade Overwater models.” This, of course, is not to say that it has all been plain sailing. May describes the frustrations of getting messages across and incorrect prototypes delivered as akin to herding cats. “It’s a huge learning curve for all of us,” he admits. “We’re only now getting the models that sound and feel right after over a year of work, but we’re

”

There are four basic models in the range to begin with, starting out with the Jseries model, which is the only passive model of the four, at an impressive £329 retail. The other three have the more distinctive Overwater Progress styling and come in at the £499 (Standard), £549 (Deluxe) and £899 (Elite) price points. The latter is a full-blooded, neck-thru-body instrument with two pickups and goldfinished hardware, fitting, as May points out, snugly under the starting price of around £1,400 for a handmade Overwater. “Custom bass guitars is what I do,” he concludes. “I’m not replacing anything with anything else. Doing this with Tanglewood simply gives me the chance to get to more people.” The final message is that Overwater by Tanglewood is not a range of Overwater

It’s not cutting edge technology, but you’d be amazed how many people get it wrong. Chris May Overwater

nearly there. We’re down to getting the finishing touches right – you know, having the fingerboards buffed to give them a hand-made feel.” At this point, May laughs. “It’s funny, I was in China looking over a couple of prototypes and I noticed that the fret ends had been smoothed, so I asked them how they had done that. The chap rather shamefacedly said that he had a worker on the line filing them by hand. I was delighted! That’s just what I do. It is just these finishing touches to production that need to be made and we are ready to go into production. Once they have the full schedule, they can repeat it over again and get it right each time.” For the dealers, the new Overwater by Tanglewood basses will be shipping sometime during May and will be hitting the shops around June – at the latest July.

copies, it is a series of bass guitars aimed at a more budget conscious player. “If I could make my own guitars like this, I would,” says May. “This is spreading the word of the custom instruments, but more than that, I believe that the one will feed off the other. We have learned a lot on this project and there will be techniques and innovations that both sides of the business will benefit from. I’m not trying to start a turf war or anyting like that with the brands that are already on the market, I’m just looking to get into the mainstream.” With the Tanglewood sales and marketing machine behind the project, mainstream is certainly what it will be – and a most welcome newcomer to the sector it is. TANGLEWOOD: 01937 841122

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10:30 – Coffee/Registration

Confirmed speakers include:

11:00 – Conference

BILLY BRAGG The veteran singer-songwriter and activist talks about the importance of music, the role of MI retailers at the hub of communities and the progress of his Jail Guitar Doors scheme.

13:00-14:00 – Lunch 13:00-18:00 – Expo Exclusive meeting opportunities for Event Partners and over 75 of the UK’s leading dealers 18:00-23:00 – After Show Party Sponsored by Roland. Beer and The Fabulous Beatles at the adjacent Parker McMillan bar

MATTHEW GIBBS, GFK The man heading up the MI division at one of the biggest research companies in the world presents exclusive data on the current state and possible future of the UK market, highlighting the key trends and outstanding opportunities.

JASON TAVARIA, DOLPHIN The Dolphin founder and director will be part of a panel discussing the challenges and rewards involved in the rise of e-commerce. PAUL MCMANUS, MIA How the trade body can help all retailers do more business and make more money. Further panel sessions will be announced shortly. Plus, a representative from the Department of Children, Schools and Families will outline what the post-May 6th Government’s plans are for music education.

EVENT PARTNERS

AFTER SHOW PARTY SPONSOR

Retailers wishing to attend should email mirc@intentmedia.co.uk For details of Event Partner packages, email Jodie.Holdway@intentmedia.co.uk or phone 01992 535647

COMPANY PROFILE MDS

The MDS touch

There are rich pickings in the world of music publishing, something that successful German publisher MDS knows only too well. Rob Power takes a look at the Teutonic titan...

n recent years, classical music has mutated from the passion of the privileged to a genre with true mass market appeal. While TV and radio exposure both have their part to play, at the sharp end of the classical world, it’s sheet music providers like MDS that have proliferated classical scores into thousands of stores across the country. These days, anyone who overlooks having a decent classical selection in store risks alienating a large and growing customer base, something MDS has known for some time now. “MDS was founded on July 1st, 2004, as a limited liability company (GmbH) and is a wholly owned subsidiary of Schott Music,” explains general manager Andreas Pawlenka. “However, the distribution centre on the outskirts of Mainz has existed since 1974. “Over the last ten years, MDS has pursued a particularly dynamic growth. “In 1999, the warehouse complex was significantly expanded. With the integration of the sheet music distribution of MDS Ltd, Ashford in 2001, the company started to provide a comprehensive, flexible spectrum of distribution and warehousing services worldwide. “We offer titles from a huge selection of classical music publishers, including Schott Music, Boosey & Hawkes, Universal Edition and Carl Fischer, with more than 100,000 titles from over 100 publisher partners and suppliers, to thousands of trade partners all over the world.” Don't be fooled into thinking this is a purely classical outfit though. MDS has

36 miPRO MAY 2010

got fingers in many parts of the publishing pie and is a company with a keen eye for expansion. “MDS is a distributor of all types of printed music,” says Pawlenka. “Therefore, we do not specialise in particular niches and with the exclusive distribution of Schott Music, Boosey & Hawkes, Universal Edition and Doblinger we cover almost the complete range of sheet music. “Moreover, in the last five years we gave a lot of thought to product lines, generating additional turnover for the

“

for a new sheet music supplier. In recent years the company has grown to become one of the leading names in this area of the market. “MDS offers a fast and efficient service, with orders taking on average three working days from placing the order to despatch and delivery from our German warehouse,” says Pawlenka. “More and more customers are placing their orders online through the website and in the UK, all orders placed online over £175 are sent carriage free. We also maintain a UK

Times of economic stress bring people closer together.

Andreas Pawlenka General manager, MDS

trade besides printed music. The most successful examples are the high-quality music accessories of Vienna World and the products of Star Notenschreibpapiere (manuscript papers). Therefore, the diversity and breadth of our portfolio is also reflected in the bestsellers of the last months. As well as the focus on Christmas music there is a wide diversification throughout all genres and instruments.” There are plenty of reasons for retailers to look in MDS’ direction when searching

service centre, catering for the UK trade and offering a direct contact. There is also our UK sales representative, David Barker, who travels throughout the UK.” With the global economy still weak and the entire MI sector feeling the strain, MDS has found a positive spin on things. “Times of economic stress bring people closer together,” asserts Pawlenka. “ In recent months, we have been in close contact with many publishers. All of us realised that each music publisher can

only exploit its full market potential if we succeed to anchor the music industry deeply as a whole and deliver our message of active music making in the public and political consciousness. I think of this financial and economic crisis as a chance to abandon old competitiveness and to work on co-operation. “Of course, MDS benefits from the investment opportunities of our parent company Schott Music. Those capable of reacting and investing in economic turmoil increase their chances for a successful future. That’s why Schott Music has proved successful in Mainz for 240 years and in London for 175 years.” So what does the future hold for this industrious sheet music specialist? “One subject lies particularly close to my heart,” says Pawlenka. “We made significant technical investments and constantly work to improve our online database at mdspartner.com. Meanwhile, most music publishers realise that high-quality master data is a prerequisite for successful business. Therefore, we support the endeavours of the Music Publishers Association in the UK to provide a uniform database like the International Database for Printed Music and Musical Products system of the German Music Publisher’s Association in Germany. “Of course, there will be time for networking and exchanging ideas with our partners. Creative and innovative ideas are always welcome. I am particularly looking forward to this active exchange of ideas.” MDS: +49 6131 50519

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Over 100 dealers representing over 150 shops (900 if you count all the Argos stores) have registered to attend the MI Retail Conference & Expo. They include: Absolute Ackerman Advance Music Amazon Argos Baird Sound Systems Beckett’s Music Bonners Brittens Bruce Millers Chappell of Bond Street Chas Foulds Coda

Cooke’s Band Instruments County Music Supplies Dawkes Dawsons Dolphin Duck, Son & Pinker Eric Furze Eric Lindsey Foote’s Gamlins Gardonyi’s Greensleeves Hard To Find Records Holmes Music HW Audio J.G. Windows Knock On Wood Millers Music Centre

MOR Music Music Room Musicians Centre Newtons Normans Northern Music Play Away Guitars PMT Production Room Purple Turtle Music Rose Morris Sharon Music Sheehans SoundsLive Tiverton Music Shop Tower Music Umbrella Music Wembley Drum/Guitar/PA Centre

The MI Retail Conference & Expo is also supported by the UK’s two main buying groups EVENT PARTNERS

AFTER SHOW PARTY SPONSOR

Retailers wishing to attend should email mirc@intentmedia.co.uk For details of Event Partner packages, email Jodie.Holdway@intentmedia.co.uk or phone 01992 535647

PROFILE

I WOKE UP THIS MORNING DARRAN BRAMLEY Sales Manager, Soar Valley

Darran Bramley, Soar Valley’s sales manager, gives MI Pro insight in to his balanced lifestyle of hectic sales and Zenlike relaxation techniques…

usually get up at seven and the first thing I do the local open mic nights around here, aimed at is check for any emails on my Blackberry. Then alternative instruments. it’s a case of having a bit of breakfast followed As you’d probably expect, I have a drum by a nice, relaxing 40-minute drive from my home background and I’ve played in a band for 20 years. in Kilsby to my workplace in Rothley. We did our last gig about two months ago, after My job as sales manager involves spending half we got fed up with carting all the gear around. my time in the office and the other half on the I also have two teenagers (a son and daughter) road. If I’m in the office I’m usually doing a bit of and sometimes I’ll have a go with my son’s new research and development or sourcing and if I’m Smith & Wesson BB gun that he’s currently out and about, I’m usually traveling around the obsessed with. I’m at the age now where I Midlands, at the always try and moment mostly maintain a healthy helping set up balance of work, dealerships for Dream family and leisure. I spend half my time in the Cymbals, which we are Work is really busy office and the other half on exclusive UK at the moment. The the road. If I’m out and distributors for. business is based I also go all over the around education and about, I’m mostly setting country, to places like traditional up dealerships for Manchester and it’s instruments from nice to get on the road. around the world, but Dream Cymbals, which I started at Soar there are severe we are exclusive Valley in February 2009 education budgeting after having worked at cutbacks on the distributors for. Arbiter for 21 years and horizon. This is one of I spent 15 years the reasons why we building Sabian up in the UK. I do a lot of work have started moving more into more rock n roll with Ryan Swift from our art and graphics style percussion. department, particularly on products and adverts. We also have Techtonic, Soar Valley’s own I enjoy working here; it’s located in a nice electronic drum kit, as well as Dream Cymbals. All village and on my break I often head off for a pub of this means there is a lot to keep me busy at lunch or go and eat down by the river. the moment. One problem with being on the road is that I’m looking forward to getting back to Bulgaria sometimes I end up working a 12-hour shift from soon, as I have an apartment there and I love the eight until eight, whereas on a normal day I’ll get country. I’m thinking of heading over in May and in just after six. again in August, I try to get over there a couple As for my free time, I like to do a bit of daily times a year. The rest of the time I rent it out, so meditation to classical music and I’ve recently this is another nice little moneymaker. I also have taken up learning the cajon. I’ve been playing for a little pug that I enjoy taking for a walk every about a year and I’m currently doing my best to day. That might not be very rock n roll but it work up to the level where I can play at one of makes me happy.

”

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miPRO MAY 2010 39

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SAXOPHONES SECTOR SPOTLIGHT

The joy of sax Saxophones have remained a staple of the MI trade for nigh on a century now and while the products peaked in terms of growth a long time ago, the consistency of the instrument makes it something of a temptation for many MI retailers…

“

Those that have got themselves settled in this smart corner of the trade wouldn’t drop it for the world.

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he problem with dynamic trends in consumer markets is that the more meteoric the boom, the harder the bust hits. Home organs is a prime example, although there it was keyboard technology that shifted the market, but guitars, too, suffered hugely during the synth and DJ crazes of the 80s and 90s. Guitars have, of course, fought their way back to the hearts of the instrument buying public, but not before a good few scares and bankruptcies had traumatised that portion of the trade. From the vantage of the second decade of the second millennium, the whittling of the saxophone market to a stable plateau took place so long ago that sales have remained pretty consistent through the living memory of most dealer outlets and, as a result, those that have got themselves settled in this smart corner of the trade wouldn’t swap it for the world. Saxes are much like any other MI product, fitting into the entry-level, midpriced and high-end categories, and across musical genres, but spanning as they do the woodwind and brass instrument

families, the complexities of materials and construction make them a tricky maintenance option for the player and thus a stocking option filled with pitfalls. While it is true that Far Eastern manufacture has opened up the saxophone market to unprecedented levels and equally true that the standard of these instruments has reached a level that couldn’t even be dreamed of 20 years ago, there is a lot of gear out there that could prove more trouble than it is worth. The first issue is one of being in tune – important from pretty much any perspective when talking of music. Now, before some of you vintage Selmer players start drafting your letters about how perfect tuning on a sax is impossible and hitting the note is an essential element of the art of playing the instrument, let me tell you that I know. But that doesn’t change the fact that there are some instruments out there that patently do not keep tune with themselves, let alone with others. A dodgily tuned instrument is not much of a hindrance, actually, when learning in

isolation – as many do – but it is the ensemble playing that makes such instruments all but useless. The other thing to watch out for is the build quality. Substandard assembly and keywork increases the likelihood not only of things going wrong, but also the ease (or even the point) of repairing. It can be a headache for the retailer. Dodgy instrument goes wrong, customer brings it in, it is repaired, customer pays… Now, when it goes wrong again, the customer is most likely to question your service rather than the quality of the instrument. Of course, the margin on cheaper instruments is not going to match that of the higher-priced models, either, so if you are going to stock cheaper saxes, you want to be sure you are getting your own value for money as well as the customer. The need, therefore, for a specialist technician is vital. You don’t need to employ one full-time in your shop, of course, but you will need to develop a good relationship with someone locally. If you do, it’s a real win-win. More business for the tech and a new stream for you.

miPRO MAY 2010 41

SECTOR SPOTLIGHT SAXOPHONES

Jupiter JAS-567GL alto £634.49

Yanagisawa A901 alto £2,235

This alto sax is one of the most popular student instruments and this model has been awarded the MIA Best Woodwind Instrument accolade twice. Built in China, the 567 has an excellent spec, but is made lighter than the JAS-769GL to accommodate the needs of children. Strong but light bracing means even a small child has very little issue with weight.

Very much in the high-end of the sax market, Yanagisawa is still an unbelievably popular brand, and the A901 alto is one of the reasons why. A rich, clear tone combines with ease of blowing and a superlatively smooth action to make this the choice of many pro players. Other features include an adjustable front F key, Teflon inner octave system, C#-Bb connected table key, airtight waterproof pad. The A901 is hand-engraved with a lacquer finish.

Antigua TS4230 tenor £1,313 Of Antigua’s extensive range, the most exciting at the moment are the TS and AS4230s, which benefit from the projection and tone of the Powerbell and really look the business thanks to a rather tasty antique finish, more usually the preserve of antique violins or vintage guitars.

5 reasons to stock Windcraft instruments

To join our network of Dealers & for a 30 day FREE trial please contact: Vaughan Bower on 07934 411 186 or by email: vaughan@windcraft.co.uk 42 miPRO MAY 2010

Saxes – particularly alto saxes – are big on the education side of things and this is where a lot of dealers have made good business from renting instruments to uncertain parents, which brings in a nice touch of cashflow and will mean that there will be a sale, or at worst a resale. The problem with the rental market for some is that cheaper instruments and increased Government funding for instruments means that a) parents are more likely to buy, particularly when b) schools are buying more of their own instruments and often selling on. The specialist education retailers out there (and there are surprisingly few) are doing good business from this situation – and good luck to them – but it means that the rental market is on something of a decline at the moment, leaving the best slice of the market in the mid to highend. Not an area one can jump into easily. Little wonder, then, that the majority of instruments we have been asked to flag up for this article fall squarely in those two brackets. Staying with teachers for a moment, Yamaha is probably their single most recommended brand. The instruments are, of course, very good and although a lot of the pros like something a little darker and dirtier, the crystal sound of a Yamaha is also liked and the stability of the instruments makes them perfect for students. Yamaha alto and tenor saxophones are characterised by a highly expressive tone, comfortable playability and extremely accurate intonation, while the sopranos

are considered by many to be the very pinnacle of the instrument, featuring considerable warmth for an upper-register instrument. Yanagisawa has been making saxophones in its specialised Japanese workshops since 1954 and is regarded by a great number of professionals as the ultimate player’s instrument. Add to that a history of genuine innovation and Yanagisawa’s position among elite musicians is most definitely secure. Yanagisawa’s appeal begins at the advanced student level with the popular A901 and T901 models (£2,235 and £2,525). These brass lacquered instruments lead into the bronze lacquered 992 series and subsequently into the 9930 silverplated series. Yanis arrive in the UK (supplied to the UK through Barnes & Mullins) in sealed boxes, following set up in Japan. Dealers prefer to receive them like this, too – untouched since leaving the factory. Yanagisawa saxes can be seen in action all over the world by artists such as Tommy Smith, Peter King, Snake Davis, Ingrid Laubrook and Gilad Atzmon. Manufactured in Taiwan, Antigua models were initially launched only in the US market, but having seen the positive results across the pond, Reliance Corp (the manufacturer) chose to refocus its efforts on building Antigua into a global brand. Having spent its recent history OEM manufacturing saxophones for some of the biggest names in the business, the company had experience that was second to none. Like Yanagisawa, Antigua is

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BRUSSELS, 1840. ADOLPHE SAX DREAMS UP A NEW INSTRUMENT. BRUSSELS, 2010. STAGG INTRODUCES THE ALL-NEW 77-SA ALTO SAXOPHONE.

FEATURES: F/F# link lever Full regulation screws for left and right hand Blue steel springs Upgraded felts Stop bumper on crook key

All Stagg woodwind instruments are fully checked and professionally set up by Staggâ&#x20AC;&#x2122;s in-house technicians prior to shipping.

Please call the UK sales team on 01293 862612, contact your area sales manager, or log on to our dealer website at www.emdmusic.com for more details.

www.staggmusic.com

SECTOR SPOTLIGHT SAXOPHONES Windcraft Series I alto £471.02 Stagg 77-ST tenor £605

The Series I saxophone is free blowing with good construction, intonation and solid sound and comes with a Windcraft student mouthpiece. It is also supplied in a lightweight back-pack style case with accessories, Gonzalez reeds and a fiveyear warranty. With Windcraft’s experience of supplying quality accessories and components, this is a student sax with some serious back-up. Check ‘em out.

Everybody knows Stagg as pretty much the premier entry-level brand for… Well, just about everything – and that includes saxophones. What many might not know about, perhaps, is the extensive technical department in Brussels that sets up each instrument before shipping. These hand-made instruments ship in a variety of coloured and natural lacquers and with a lightweight hard case.

Odyssey OAS25L alto £399

Yamaha YAS275 alto £968

A real favourite among teachers, the YAS275 alto is a free blowing, well intoned sax that can take the student right up to pro-playing level. The 275 has a left-hand seesaw key that’s been redesigned to facilitate playability as well as feel more comfortable and like all Yamaha saxes, an adjustable thumb hook for comfort and ease of playing. The finish is gold lacquer and the outfit ships with a hard case and a Yamaha mouthpiece.

distributed in the UK through Barnes & Mullins, giving the Shropshire supplier an enviable coverage in this sector for students to the best of the pro market. On the alto and tenor side of things, all the Antigua Pro range feature a Powerbell design, which provides increased projection and tonal clarity. The starting point for these models is the alto AS4240 (£835) or tenor TS4240 (£969), which feature a clear lacquer body and keys, extensive hand-engraving, premium leather pads with domed metal resonators and a hard shell wood case. Jupiter manufacturer KHS puts great emphasis on quality in both materials and manufacturing, but the company is also committed to environmental protection and employee welfare across its factories. Jupiter uses premium nickel silver and brass from Japan on its saxes, unrivalled coating metals from the UK, refined polishing compounds from the USA, mouthpieces engineered in Germany, cork from the wine regions of Italy and France, specialised adhesives from Canada and lubricating compounds from Switzerland. That’s an impressive component spec. The JAS-769GL is the mid-range instrument in the Taiwanese-made range with subtle differences to the JAS-567GL (see page 42) and this model has been the

44 miPRO MAY 2010

backbone of the Jupiter saxes for at least 20 years. It is recommended for the more advanced child or adult wishing to learn. It is an instrument for life, and feedback to Jupiter continuously tells the tale of instruments being passed from parents to children, proving Jupiter is very much standing the test of time. JHS’s Odyssey brand sees the Garforth supplier/manufacturer doing what it does best: taking experts in the field and using them for R&D to create value-for-money instruments that include features from more expensive models. Odyssey brass and woodwind topped the retailer vote in MI Pro’s 2008 retailer survey. Odyssey alto saxophones feature (as seen above) a top notch spec and come with a good selection of accessories. There is also a wide range of Odyssey accessories available for the whole family of brass and woodwind instruments. All of the above, of course, merely ripples at the surface of the huge amount of saxophone options available from the mighty (and mightily priced) Selmer down to the most humble of models, across soprano, alto, tenor, baritone and even the odd bass model, for beginners, students, semi-pros and

JHS’ Odyssey OAS25L alto sax pack has been a first-choice option for student players for years, with a polished gold clear lacquer brass body, forged keywork, reinforced mounting posts, stainless steel springs and leather pads with reflectors for brightness and tone. The body features drawn tone holes, wire reinforced bells and removable decorative key guards. This pack contains a plush-lined hard case, mouthpiece and woven sax sling with safety clip.

pros. It’s a big business, competitive, but big. Among those worthy of more comment, but where we have unfortunately run out of space, there is the J Michael line-up available through FCN. This range includes all of the features one would expect, as well as a wide variety of finishes, aimed predominantly at the entry-level market. On the student to pro side, Trevor James’ The Horn continues to hold its respectable portion of the market. The big news of the past few years among the pro players, particularly jazzers, has been the P Mauriat range of saxes. Hand-made from start to finish, P Mauriat offers players great response, a full sound and intonation, and superb key action. Finally, the last spot is reserved for the new kid on the block. Windcraft, which has been supplying the trade with quality accessories and replacement components for some years now, has launched the Series I range of instruments, with an alto sax that has a strong USP. With music services around the UK buying into cheaper, Far-Eastern made instruments, the problem of repair and maintenance grows as technicians are faced with saxes of no known origin – thus a problem finding spares. Windcraft has taken the baton on this one with a new sax

that takes up the claim of being built for quality, not to fit a budget. Possibly, but the important issues are that the sax comes with a five-year warranty from a company with quality technicians and all of the right spares and replacements to give each instrument the longest possible playing life. So keen is the supplier to get the news out there that it is offering dealers a 30day free trial.

CONTACT DETAILS BARNES & MULLINS (YANAGISAWA/ANTIGUA) 01691 668310 EMD (STAGG) 01293 862612 YAMAHA 01908 366700 KORG (JUPITER) 01908 857100 WINDCRAFT 01628 778377 JHS (ODYSSEY) 0113 286 5381 FCN (J MICHAEL) 01892 603733 WORLDWIND (P MAURIAT/TREVOR JAMES) 01622 859590

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SECTOR SPOTLIGHT MICROPHONES Hot Chip use Shure microphones (picture Jo McCaughey)

Vocal dexterity With musicians happily blasting their hard-earned cash on expensive instruments, few seem to realise that a good microphone can be just as important. Rob Power takes a look at what’s currently on offer in this understated sector...

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Thankfully, there are plenty of products to suit most price points out there that don’t sacrifice quality for value.

46 miPRO MAY 2010

onsidering just how central a good set of microphones is to achieving a decent live sound, it’s astonishing how many artists simply use the first thing at hand. How many gigs have you seen with the singer clutching a house mic that has been hollered into by every halitosisridden metal singer to have passed through? I’m betting it’s quite a few. Microphones for live use are crucial to presenting an artist, no matter what style or genre, in the best possible light. Thankfully, there are plenty of products to suit most price points out there that don’t sacrifice quality for value. SENNHEISER The award-winning Evolution series continues to sell extremely well for Sennheiser, with a number of hand-held models, including the e840, e935 and e965 in particular, all performing well. The cardioid e935 shows what Sennheiser does best. Its tough metal body contains an advanced shock mount design and hum cancelling coil, and comes complete with a protective pouch and microphone clamp.

RØDE Røde has a great reputation for excellent sound, a sturdy and solid feel and very reasonable prices. In the live arena, the M series is swiftly becoming an established line in this area of the market. The dynamic M1 is built to take a nuclear blast (or a particularly careless roadie), whilst the M2 condenser features integrated shock mountings and a feedback rejecting supercardioid pickup pattern. PEAVEY Peavey has long been interested in the microphone market and has a few interesting options for under £200. The PVM22, for example, is a high output dynamic mic with coated diaphragm and neodymium magnet and is available for £195. The hypercardioid PVM46 comes in slightly cheaper at £179. SAMSON Samson has two handheld condenser mic models which have found a solid following in the live market. First up is the CL5, a handheld dynamic available in black or

nickel finish, which alongside its brother the CO5, is a strong performer. Elsewhere at Samson is the Q8, another handheld dynamic designed for live and studio use. It is well suited to regular gigging thanks to its well thought out construction and inherent feedback rejection. A shock mounted multiaxis neodymium element and super cardioid pickup pattern make this a clear sounding, versatile microphone. AUDIX With a host of new products unveiled at Frankfurt, Audix is clearly going all out to expand in this area of the market. Jeff Beck is on the road with a full complement of mics, including the D2, D4, the i5 for snare drums and the SCX25 as overheads. Beck also has an i5 on his Marshall Cab and uses an OM7 for vocals. The OM7 is known for its ability to provide unprecedented gain before feedback on concert level stages, without sacrificing sound quality. It is also extremely resistant to feedback on loud stages. The newly designed Fusion series consists of four models – the F2, F5, and F6

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MICROPHONES SECTOR SPOTLIGHT Stagg MD-007 £51.00 A mic designed to bring out the inner Elvis, this is a great looking 50s’ style condenser that both looks and sounds the part without costing the earth. A must for nifty fifties throwbacks or anyone looking for something a bit different.

Shure Beta 27 £389.00 A new addition to Shure’s range is the side-address Beta 27, featuring a large diaphragm and extremely low self-noise. Its supercardioid polar pattern targets the sound source, allowing for extremely fine detail no matter how demanding the acoustic environment may be.

Audio Technica AE2500 £540 An unusual dual use microphone, featuring both dynamic and electret capsules. This is an innovative and highly adaptable microphone with a number of application including kicks drums and, if you're Metallica, guitar cabs.

Kam KDM550S £39.95 Quality ergonomic design combined with an affordable price makes this Kam mic perfect for musicians taking their first steps out into the big bad world of live performance.

dynamic microphones and the F9 condenser. Each of these products is available individually or collectively in three new mic packages: the FP4, FP5, and FP7. Suited for both live and studio, the F2, F5 and F6 include low mass diaphragms for excellent transient response and high output neodymium magnets. Precision cast zinc alloy bodies and durable steel mesh grills complete this impressive list of specs. The F9 condenser is designed for overheads, cymbals and acoustic instruments. It features a 16mm gold vapor diaphragm and an impressive dynamic range of 115 dB. JHS The GYC brand from JHS has gone from strength to strength in recent months and has a number of clear best-sellers. The 1950s’ style GM55 stand mounted microphone comes solidly constructed in a chrome-plated die-cast casing. Also featuring a self tensioning swivel base, this is an eye-catching and affordable microphone, coming in at £109.

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The robust and reliable GS56S unidirectional microphone is priced at just £17.99. It’s traditionally styled, featuring a sensitivity rating of -72dB and is supplied with 4.5m of cable and standard mono jack plug. AUDIO TECHNICA There is plenty currently on offer from Audio Technica, particularly in the Artist Elite and Artist series. These ranges are covered by a lifetime warranty. They also fall into the first impressions trial scheme, where customers can try them for two weeks free of charge. The excellent Gallows are using the AE6100 for vocals, the AE2500 for guitars and the AE5100, AE300 and ATM350 for various drums. More affordable AT live mics include the Pro Series and entry level Midnight Blues ranges, both covering dynamic and condenser models. A couple of ‘packaged’ drum mic sets in the MB range – the DK5 and DK7 feature the previous set, plus a pair of MB4k condensers for overheads.

miPRO MAY 2010 47

SECTOR SPOTLIGHT MICROPHONES

Audix OM7 £217.38

Superlux D112/C harmonica mic £41.13 The Superlux D112/C is a dynamic microphone specifically designed for harmonica players. A detented volume control is perfectly placed underneath the mic that is easy to access while playing. The tailored frequency response is ideal for reproducing that classic blues sound many harp players are looking for.

Peavey PVM480 £199.00

Røde M1S £TBC

This supercardoid condensor has a wide dynamic range, with flat frequency response under its powder black finish and comes with a reassuring two year guarantee from Peavey.

“Audio-Technica’s innovative approach is highlighted with products like the AE2500 and the new AT4080 and 4081 microphones. Their unique dual ribbon design means they are robust enough for use on stage as well as in the studio, unlike ribbon mics of the past,” said Audio Technica’s UK marketing manager, Harvey Roberts. SHURE When it comes to stage mics, Shure is the first name that springs to many minds. The SM58 remains the industry standard dynamic mic and is likely to be found at your local venue. With this and the SM57 setting the standards in build quality, sound and overall performance, Shure remains at the top of the microphone tree. A new addition is the side-address Beta 27. This model’s supercardioid polar pattern

48 miPRO MAY 2010

The OM7 is known for its ability to provide unprecedented gain before feedback on concert level stages. In addition, the OM7 is extremely resistant to feedback on loud stages and for performers who tend to ‘cup’ the microphone with both hands.

The M1-S combines the sound quality of the M1 with a fully lockable On/Off switch, high-output neodymium capsule and feedback rejecting pickup pattern, as well as a ten year Røde guarantee.

targets the sound source, allowing for fine detail. With its large diaphragm and extremely low self-noise, the Beta 27 defines sound quality and high-calibre performance.

on/off switch and rigid carry case. Finally there are the KDM400 and 200 models, which also offer fantastic value for money. All come with an XLR to 1/4 inch jack microphone cable as standard.

KAM Kam has an impressive value range of dynamic stage and studio vocal microphones, offering a fine balance of performance and price. The KDM series includes the Kam KDM580S, a professional grade vocal microphone with on/off switching. Next is the KDM580, which is the same as the 580S but without the switching facility. After that we have the 550S and 550B, two high quality dynamic mics with on/off switch and anti-roll rubber collars. Suited for the education market is the KDM500, a chrome finish model with

STAGG The Stagg range does a great job of providing quality gear that is both affordable and reliable. Take for example the MD500BKH and the MD1500BKH, a pair of ruggedly built dynamic mics from the MD series that both look and sound great for just £16.00 and £29.00 respectively. With hardshell carry cases and XLR leads, that’s quite a bargain. For another example of Stagg’s astonishing value for money, take a look at the DMS-5700 set of seven drum mics, with five dynamic condensers, all for £193.

GYC MUD525 £25.99

Hugely popular due to its wide frequency response, which offers high quality sound reproduction at an affordable price, the MUD525 features a hard steel mesh with built-in foam screen and pop filter. It can also protect the element from strong bumps and shock without damage.

Sennheiser e 965 £492.99

The e 965 is a hand-held vocal microphone with true condenser capsule that is able to cut through high on-stage levels with ease. Additionally, the e 965 is the bestselling model of the award-winning evolution 900 Series.

CONTACT DETAILS SOURCE DISTRIBUTION 020 8962 5080 PEAVEY 01536 461234 KORG (SAMSON) 01908 857100 AUDIX - SUPERLUX 020 8418 1470 JHS 01132 865 381 AUDIO TECHNICA 0113 277 1441 SHURE 01992 703058 KAM 01582 690600 SENNHEISER 01494 551551

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Only one manufacturer has the confidence to back its entire range of microphones with a 10 year warranty and a full money back guarantee. All of which makes it even easier to love your Røde.

Find out more at www.rodemic.com/moneyback WARRANTY 10YEAR

MONEY BACK GUARANTEE

Offer ends June 30th 2010

Exclusively distributed in the UK & Ireland by Source • www.sourcedistribution.co.uk/rode • T: 020 8962 5080

Celebrating 30 Years of Musical Instruments With an outstanding heritage of musical instruments, the Celviano range from Casio offers an authentic playing experience with a classic, inspired appearance. With remarkable sound quality, 88 keys, authentic AiF sound source and hammer action keyboard that replicates the true feel of an acoustic instrument, let the magnificent sound of the Celviano range fill you with classical inspiration.

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To experience the innovative and true expressiveness of Casioâ&#x20AC;&#x2122;s new pianos, visit www.casiomusic.co.uk Or call 0208 208 7826 for your nearest stockist.

www.casiomusic.co.uk The model shown is the elegant AP-420. The Celviano range starts at ÂŁ769.99

CASIO Electronic Musical Instruments

NEW PRODUCTS ACCESSORIES BACKLINE BASS & GUITAR DRUMS PRINT

ACCESSORIES NEW PRODUCTS

1 1. DUNLOP HEAVY CORE STRINGS £8.99 They say: The result of close co-operation between Dunlop’s strings department and many of its endorsed artists. For: Guitarists Range: Dunlop strings Spec: Made in California, nickel-plated, hex-core strings, three gauges (heavy, heavier & heaviest) 10 to 48, 11 to 50 and 12 to 54, each with different core-tocore wrap ratio. High tension standard tuning or standard tension dropped tuning. From: JHS 0113 286 5381 Strings & Things 01273 440442

2. PLANET WAVES TRU-STROBE PEDAL TUNER £110

They say: The ultimate stage tuner. For: Musicians Range: Planet Waves tuners Spec: +/- 0.1 per cent accuracy, die-cast casing, back-lit LCD display, Buzz Feiten Tuning System offsets, six de-tuned modes, adjustable calibration from A400 to A499, true bypass wiring. From: D’Addario UK 0191 300 3000 Summerfield 0191 414 9000

3. MARKBASS BASS BAGS £POA

3 5 4 4. MIGHTY BRIGHT 9 LED ORCHESTRA LIGHT £59.99

5. RICO CLASSIC RESERVE CLARINET REEDS £25 PER BOX

They say: Addresses many common illumination needs of traveling and professional musicians. For: Musicians Range: Mighty Bright lights Spec: Nine-LED clip-on music light, fourpage coverage beam, adjustable gooseneck arm, back shade for beam direction, AC adapter (supplied) or three AA batterypowered, ships with carrying case. From: JHS 0113 286 5381

They say: Designed for clarinetists by clarinetists. For: Clarinetists Range: Rico clarinet reeds Spec: Lower-internode cane reeds, developed using 3-D modeling software, increased warmth and lightened articulation from new tip radius, 3.5+ and 4.0+ strengths, cane treatment for reed warping reduction, ten reeds per box. From: Barnes & Mullins 01691 652449

They say: Designed to improve the lives of bass players. For: Bassists Range: Markbass Spec: Bass Bag 24 for two basses (or bass & clothing), Little Mark hard case, Super MoMark bag for two heads or head and laptop, accessories, etc. From: Proel 020 8761 9911

ACCESSORY SPOTLIGHT ORIGINAL AIRLINE SERIES GIGBAGS FROM £16.95 They say: Exciting new designs now available in the UK For: Guitarists, bassists Range: Original gigbags Spec : Three ranges: Red, Blue and White Label. Red Label: 30mm superlight padded bags, with oversized padded rear carry straps, all metal strap clips, full area zip front pocket for books and accessories, weatherproof 600 denier lightweight colour-coded material. Incorporating suitcase-quality zippers.

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6. ROTOSOUND DOUBLE DECKERS £10.95

Five in range: Classic, electric, bass, acoustic and super jumbo. £34.95. Blue label: As above with 20mm padding and also for G banjo, tenor banjo and universal mando. £24.95. White Label: 10mm superlight padded gig bags, with rucksack style rear carry

straps, full area zip front pocket for books and accessories, weatherproof 600 denier lightweight colour-coded material. Available for 3/4 classical and full sized classical. £16.95. From: Tanglewood 01937 841122

They say: Top selling strings now available in superb value twin set packaging. For: Guitarists Range: Rotosound electric guitar strings Spec: R9 and R10 nickel on steel guitar strings available in double packs for 20 per cent price saving, coded R9-2 and R10-2, packaging reduced by 70 per cent (compared to buying two packs). From: Rotosound 01732 450838

miPRO MAY 2010 51

NEW PRODUCTS DRUMS DRUMS SPOTLIGHT

2 1. MEINL DRUM MATE £94.40

2. KORG WAVEDRUM £469

3. PROTECTION RACKET NUTCASE SINGLE CASES £POA

They say: A touch of flair and a whole heap of professionalism. For: Drummers Range: Meinl accessories Spec: Woven synthetic top side in zebraskin finish, soft rubber underside, 160cm (5.25ft) x 200cm (6.5ft), ships with custom travel bag. From: Active 020 8693 5678

They say: Hang on tight; the powerpacked, affordable Wavedrum is here today and ready to make musical history. Again. For: Percussionists, drummers, musicians Range: Korg electronic percussion Spec: Head and rim pickups, pressure sensor, sensitive to hitting, rubbing, scratching etc, 36 DSP algorithms, PCM sound engine with 200 samples, userassignable patches, 12 storable programs in Live Sound mode, 100 loop phrases. From: Korg 01908 857100

They say: A range of sizes to be purchased individually, providing greater choice and flexibility for customers. For: Drummers Range: Protection Racket cases Spec: Available for toms: 8”x8”, 10”x9”, 12”x10”, 13”x11”, 14”x12”, 15”x13” & 16”x14” (large enough for suspension mounting systems). Floor toms: 14” & 16”. Bass drums: 20”, 22” & 24” (16” to18”depths). 14” x 5” & 14” x 6 snares. Racketex polyester outer. From: Protection Racket 01208 815055

6 5

MEINL M SERIES CYMBALS £POA They say: Meinl has revolutionised the production techniques of its B20 bronze cymbals. For: Drummers Range: Meinl cymbals Spec: After a five years of development, every aspect of production for the M series takes place in Meinl's German cymbal factory using computer controlled production methods. Hand hammered B20 bronze cymbals (80% copper and 20% tin). With the full support of corporate management, development leader

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Made in cooperation with the best in mechanical engineering.

4. RHYTHM TECH STICKBALL £19.99

5. TECHTONIC DD502J ELECTRONIC KIT £399

6. VIC FIRTH STICK BAG £49.95

They say: For those who like something a little different. For: Drummers, percussionists Range: Rhythm Tech sticks & beaters Spec: Two-piece, stick-mounted shaker attached to shaft of stick by two bands (o-rings), dry shaker sound, functions as standalone shaker, mallet head or stick accessory. From: JHS 0113 286 5381

They say: If you are in the market for an entry level electronic kit, read on as this is aimed at you. For: Drummers Range: New Soar Valley product Spec: Standard five-piece set up, kick, snare, three toms, two cymbals and hi hat, 215 drum, percussion and cymbal samples, 20 preset kits, ten user-assignable kits. Ships with maple 5B sticks. From: Soar Valley 0116 230 4926

They say: A new bag from Vic Firth, but with a funky twist. For: Drummers, percussionists Range: Vic Firth stick bags Spec: Hold up to 24 pairs of sticks, accessories pockets, retractable clips (for kit suspension), four outer zipped pockets, detachable shoulder strap, double stiched vinyl outer, available in plaid‚ digital camo and skull & crossbones patterns. From: Korg 01908 857100

Stefan Müller brought a great deal of patience and an innovative mindset to the project. Working in co-operation with mechanical engineering firms, an industrial furnace was developed, which is an indispensable component in processing B20 bronze. With the new M series, not only has Meinl set another milestone in modern cymbal making, but is sustainably positioning itself in the world market. The range contains full spec splashes, crashes and rides in various sizes and medium weight. From: Active 020 8693 5678

THIS PAGE IS SPONSORED BY MIKEDOLBEAR.COM, THE LEADING ONLINE RESOURCE FOR EVERYTHING DRUMS.

VISIT WWW.MIKEDOLBEAR.COM FOR MORE DETAILS. 52 miPRO MAY 2010

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BASS & GUITAR NEW PRODUCTS SPOTLIGHT GUITAR JACKSON JS SERIES GUITARS FROM £279

1. ARIA A-50 NYLON STRUNG GUITAR £319

They say: Jackson is proud to welcome the new JS Series models to the dark domain of the Bloodline in 2010. For: Guitarists Range: Jackson guitars Spec: The eight guitars comprising the entry-level JS Series are affordable takes on classic and instantly recognisable Jackson designs. JS1R Dinky: The bare-bones edition with a reverse headstock, dual Jackson JE10 humbucking pickups and fulcrum bridge. JS22R Dinky: Dual high-output humbucking pickups and a fulcrum bridge. JS23 Dinky: Same as the JS22R, but with a single humbucking bridge pickup and scalding single-coil neck and middle pickups. JS32RT Dinky: One of the original Jackson innovations. Two high-output Jackson CVR2 humbucking pickups, string-through body design and JT390 adjustable bridge. JS32T Kelly: Two high-output Jackson CVR2 humbucking pickups, stringthrough body design and JT390 adjustable bridge. JS32T King V: Two high-output Jackson CVR2 humbucking pickups, string-through body design and JT390 adjustable bridge. JS32T Warrior: Two high-output Jackson CVR2 humbucking pickups, string-through body design and JT390 adjustable bridge. JS32T Rhoads: Two high-output Jackson CVR2 humbucking pickups, stringthrough body design and JT390 adjustable bridge. From: Fender 01342 331700

They say: For decades, Aria has been recognised the world over as a maker of high quality classical guitars. For: Guitarists Range: Aria acoustics Spec: Traditional Spanish design, rosewood back & sides, solid spruce top, mahogany neck, bone nut & saddle, black & gold machineheads, rosewood fingerboard. From: Aria 01483 238720

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They say: Combined beauty and performance, with a bass that excels in sound quality, flexibility and aesthetics. For: Bassists Range: Aria Integra series basses Spec: Spalt maple carved top and headstock face, rosewood fingerboard, alder body, maple bolt-on neck, two Seymour Duncan AJJ-1 Pro active pickups, master volume, balance, active treble and active bass controls, BB104 tailpiece. From: Aria 01483 238720

3. ARIA A19C-200N 19TH CENTURY NYLON £799

4. TANGLEWOOD SIGNATURE BY TANGLEWOOD ELECTRICS FROM £299.95

They say: Offers meticulous workmanship and attention to detail both with regards to playability and appearance. For: Guitarists Range: Aria acoustics Spec: European ‘Romantic’ styled guitar (circa 18th/19th century), 'V' headstock, mahogany neck, ebony fingerboard (joining body at 12th fret), solid spruce top, rosewood back & sides, ebony bridge, 630mm scale. From: Aria 01483 238720

They say: The timing seems to be perfect for a new, profitable solid body electric brand. For: Guitarists Range: Tanglewood electrics Spec: TSB58 (LP Style: £359.95): mahogany body, flame maple veneer, mahogany neck, rosewood fingerboard, two Entwistle Alnico HV58 pickups. TSB58 Custom (£419.95): as above with front and back binding, three pickups, gold hardware. TSB58 C Ltd (£449.95): as TSB58 with crotch walnut veneer top. TSB 67 (SG Style: £299.95): double cutaway, solid mahogany body, mahogany set neck, rosewood fingerboard, two Entwistle Darkstar ceramic pickups. From: Tanglewood 01937 841122

5. VINTAGE V6JMH FILLMORE £249 They say: Designed to give you an authentic taste of Jimi’s ‘right hand guitar flipped’ tone. For: Guitarists Range: Vintage electrics Spec: Right-hand body with Wilkinson staggered pole, alnicopowered single coil pickups and neck set ‘leftie’, mid-depth Csection neck, Wilkinson chrome hardware, American alder body, hard maple bolt-on neck, rosewood fingerboard. From: JHS 0113 286 5381

2. ARIA IGB-77 BASS £979

6. VOX HDC-77 SEMI-HOLLOW ELECTRIC GUITARS £POA They say: Featuring many of the same design cues and distinguished components as the esteemed Vox Virage. For: Guitarists Range: Vox electric guitars Spec: Maple-ply top & back, mahogany sides, two coaxe pickups, inverse heel joint, MaxConnect aluminum bridge, Vox Super Smooth tuners, siennaburst, blackburst, trans red & solid ivory finshes. Ships with hard case. From: Korg 01908 857100

miPRO MAY 2010 53

NEW PRODUCTS BACKLINE

BACKLINE SPOTLIGHT

ORANGE ROCKAVERB 50-WATT HEAD & COMBO £1,299 & £1,549

1 1. FENDER RUMBLE BASS AMPS FROM £99.99 They say: A giant step forward that significantly raises the line’s power and profile. For: Bassists Range: Fender Rumble series Spec: Now available in 15, 30, 75, 150 and 350-Watt configurations, Fender Special Design speakers, all (except Rumble 15) with adjustable overdrive blend, 30 & 75 models with tilt-back construction, 150 & 350 with eq and XLR outputs. From: Fender 01342 331700

2. HAO OMEGA DRIVE SIXTEEN $POA They say: The culmination of several years of research and development. For: Guitarists Range: HAO Premium Workshop models Spec: Incoming nine-Volt DC power supply converted to 16 Volts DC for improved headroom and dynamic response, true bypass, volume, gain & tone controls, battery or AC adaptor powered, three-year warranty. From: Godlyke +1 973 777 7477

3. ORANGE TINY TERROR TT15C-10 COMBO £399 They say: Its own distinctive tonal flavour and an alternative to the existing 12-inch model. For: Guitarists Range: Orange Tiny Terror Spec: Ten-inch speaker version (Celestion G10 Vintage), 15-Watt, Class A, two-stage preamp, two 12AX7 preamp valves, two EL84 power valves, volume, gain & tone controls. From: Orange 020 8905 2828

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The clean channel is one of the smoothest, cleanest ever produced, creating a unique overdrive when pushed

4 6 4. ROLAND KC-110 BATTERY POWERED KEYBOARD COMBO £359 They say: Roland adds another great amp to its lineup as well as another ‘World’s First’ title to its pedigree. For: Keyboard players Range: Roland amps Spec: World’s first AA battery-powered stereo keyboard amp, AC adaptor (included), 30 Watts, two 6.5-inch speakers, built-in stereo digital effects, three independent channels, tilt stand, pole mountable. From: Roland 01792 702701

54 miPRO MAY 2010

They say: Smooth, clean and articulate to quite simply outrageous gain – liquid fire. For: Guitarists Range: Orange Rockaverb Spec: All valve, 50-Watt, channel switching head with valve FX loop and valve driven reverb. This amplifier utilises a two-stage clean channel and a four-stage dirty sound. The clean channel on this amp is one of the smoothest and cleanest ever produced and creates a unique power valve overdrive when pushed to the max.

5. VOX PATHFINDER BASS COMBO £65

6. VOX AGA70 ACOUSTIC AMP £299

They say: A bass amp that faithfully carries on the Vox sound, look, and tradition. For: Bassists Range: Vox amps Spec: Ten-Watt combo with two five-inch Vox Bulldog speakers, drive, treble, bass & volume controls, bright switch, phones/line out. From: Korg 01908 857100

They say: Vox presents the unmistakable sound of the acoustic guitar. For: Acoustic performers Range: Vox amps Spec: Two channels (normal and tubepre), two inputs (guitar & mic) per channel, Lo-Z and Hi-Z level switch per input, three-band eq per channel, ‘colour’ control for overall sound, 6.5-inch speaker, line in, XLR out. From: Korg 01908 857100

This four-stage gain machine can produce anything from an articulate clean chime, through all the classic rhythm and crunch sounds with original Orange character, all the way up until you reach a gain level that is quite simply outrageous. The quartet of 6V6 output valves and a new exclusive F8 output transformer design help give the Rockerverb 50 its uncompromising tone. The Rockerverb 50W combo incorporates the Rockerverb head in a quality constructed cabinet using 13ply, high-density 18mm birch plywood. Loaded with one (£1,399) or two 12-inch Celestion Vintage 30 loud speakers, it incorporates the new F8 concept in output transformer design. From: Orange 020 8905 2828

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PRINT NEW PRODUCTS BOOK OF THE MONTH ARTIST: OSCAR PETERSON 10 CLASSIC TUNES Series: Jazz Playalong Target: Bb, Eb, C and bass clef instruments Comment: Another unusual choice for book of the month, but with jazz publications worryingly sparse at the moment and books concerning those few individuals who can be labelled ‘jazz royalty’ even scarcer, this small volume of ten pieces by Peterson immediately stood out from the other publications on the MI Pro reviews desk this month.

Set out in a ‘semi-fake-book’ style, with printed notation marked with ‘handwritten’ clefs, rests and chord sequences, this is a worthy book for repertoire for the advanced player, but it also doubles as a valuable education tool, thanks to the accompanying CD. Each of the different registers has its own score and the CD has a demo track (without melody) and a split melody/backing track for soloing. The split tracks include melody cues with proper style and inflection,

removable bass and piano parts and additional choruses for extended soloing. The scores and CDs get to the heart of what jazz (and Peterson, for that matter) is all about and offers many hours of enjoyment and, perhaps more importantly, development. There are now over 100 books in the Jazz Playalong series, making a considerable library for both the jazz aficionado and student. HAL LEONARD (MUSIC SALES): 01284 702600

EDUCATION AUTHOR: LONGWORTH & WALKER GUITAR BASICS Target: Young beginners Comment: Touted on the cover as a ‘landmark method for individual and group learning’ and aims to take young learners from absolute beginner to initial/preparatory grade for classical guitar. The book, which is attractively illustrated and moves with ease through the lessons, getting to grips with rhythm and then simple notation, building to the beginnings of repertoire, featuring original and selected tunes. FABER: 01279 828989

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AUTHOR: STEVE KAUFMAN MY FIRST BLUEGRASS GUITAR PICKING SONGS Target: Beginner guitar Comment: Another book for the absolute beginner, this time for the steel strung guitar and with the aim of raising up new bluegrass players, thus the emphasis is on melody or lead lines. Kaufman takes a ‘no pressure’ approach, which is pleasing and prepares the learner for those days when nothing goes right – which are frighteningly often, of course. Enjoy the journey and don’t think too much about the destination, he says. Amen to that. Accompanying CD included. MEL BAY: 020 8214 1222

miPRO MAY 2010 55

RETAIL NEWS, OPINION, DATA NEWS PMT Bristol, HTFR Birmingham, Euromusic AGM, Rotherham Piano Centre

MIA What have the Romans ever done for us... Or the MIA for that matter?

More good news for Bristol Musicroom expands city store and cements blueprint for any possible future ventures WHEN MUSICROOM opened its new store in Portsmouth in November 2009, a couple of potential headlines were created – although unfortunately, none of them were publicised. For a start, it was Musicroom’s first wholly new store premises for over five years and second, it became the blueprint for a very forward-looking plan of unifying the Musicroom brand and expanding it. The Bristol store has recently re-opened along the same lines. A third headline could’ve been added too. The Portsmouth store brought the total number Musicroom premises to 14 (not counting the three in-store franchises in Kenny’s, Dundee, City Music, Truro and McCullough Piggot in Dublin), making it by far the largest MI chain in the UK and Ireland (contrary to received wisdom). Given Musicroom’s background, evolving from the Music in Print franchise (which still functions as a sheet music racking service open to any and all dealers), it is also interesting that of these 14 stores, just the London stores, Rose Morris and Argent’s, are sheet music only – the rest are all full-line stores. “We’ve been very quiet about ourselves,” said the chain’s general manager, Simon Pollard. “But the Portsmouth and Bristol stores mean it is time to show what we are up to.” If anyone is surprised that Musicroom has grown to such proportions without attracting any attention, it will probably make sense that both Fox’s and Williams

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were heavily involved with Music in Print when they went under (in 2005 and 2006 respectively). Musicroom scooped up some of the stores and kept them going. “A few years ago, the London stores (Rose Morris and Argent’s) were our best performers. They haven’t dropped off, but now they sit seventh and eighth. Our Nottingham site, which was part of the Fox’s chain, now does twice that.”

Simon Pollard and Iain Davidson The Bristol store had been running with the Hobgoblin franchise inside, but now, with the business model bringing in pianos, keyboards and electric guitars (among others), the two no longer fit. “It became obvious some time ago that we could do a lot more in Bristol,” said Pollard. “We took over the whole store and Hobgoblin has moved. The two businesses complement each other, so we’re looking to growing the market.” Hobgoblin isn’t the only neighbour. After the closure of the Reverb store, PMT has now moved in – a more direct

competitor than Hobgoblin. “I think it’s really good that PMT are there,” revealed Pollard. “Yes, we compete, but we also complement each other. Bristol is too large a city not have a wide choice.” That complement is the result of Musicroom’s USP – sheet music. While the chain stocks guitars from Fender, Taylor, Ibanez and Martin, as well as pianos from Roland and Yamaha, it sees itself as an entry-level to mid-range store. “We go from the bottom to the top with instruments, explained Pollard. “For us it is important to have the ability to help people begin playing and then progress, but print is the biggest thing. It generates footfall and gives us opportunities to cater to anyone and everyone.” Further growth for Musicroom is unlikely to occur in any sort of tidal wave of expansion. For a start, the chain covers the country pretty well already. “There are a couple of areas a bit thin on the ground and we are always looking at new locations, but we are very careful to consider the impact a store might have. You have to think of others and the good of the trade. With the Portsmouth and Bristol stores, we now have the range of products, the systems and infrastructure in place to roll out to other locations. Our stores are well merchandised and inviting – we have spent a lot of time with our shop fitters and continue to find improvements to our stores making them more accessible and interesting.” MUSICROOM: 01284 702600

LOCATION REPORT Concrete cows to major supplier, with a healthy selection of fine stores in between

INDIE PROFILE The Rotherham Piano Centre explains how to survive in the hard times

BEHIND THE COUNTER A fond farewell... Or is it just au revoir?

ALL INSIDE THIS MONTH miPRO MAY 2010 59

RETAIL NEWS

PMT takes over Bristol store

HTFR easy to spot

Former SC and Reverb store now in the hands of third major chain

Hard to Find Records opens MI superstore in Birmingham focusing on hi tech

SIMON GILSON and Terry Hope’s Professional Music Technology MI retail chain (PMT) has taken over the premises in Bristol formerly held by Sound Control and, latterly, Reverb before the respective closure of the two businesses. Gilson told MI Pro that he and his team had been making moves for the store for about a month before securing the deal. It is the second time the business has tried to secure the city-centre premises.

The store was closed for refurbishment, but is now up and running. Gilson added that the opportunity for the former staff to apply for vacancies was taken up and many of the previous employees are now on board. “We spruced the place up, inside and out and made it recognisably a PMT store,” said Gilson. “This is the culmination of the negotiations we started when Sound Control went out of business. We have always wanted the Bristol store, but it

was the one that got away. Now the circle is complete and we are very, very happy.” When asked about the reputation of a store that has now effectively gone out of business twice, Gilson pointed out that it had never been the Bristol store itself that had gone under. “The businesses it was a part of had difficulties, but this is an excellent store, with excellent staff in a top location. It’s part of PMT now, so let’s move on.” PMT: 01702 436501

Deals for Euro dealers EXTRA SEATING had to be arranged for the annual Euromusic Conference at the Glynhill Hotel and Spa in Renfrew, near Glasgow, as some 55 delegates from 42 music stores descended from as far afield as Thurso and Plymouth for the consortium’s business and networking event. Dealers were shown new and exclusive products and given a rundown of the latest deals exclusively available to Euromusic members. This year saw more than half a dozen new members in attendance enjoying the business of the day, as well as traditional Scottish hospitality in the evening and a dram (or two). Day two saw the formal AGM taking place and the introduction of more products and exclusive lines before lunch and goodbyes. One new member, Rob Mulliner from the new Academy of Sound in Stoke, was clearly 60 miPRO MAY 2010

A few drams later: the Euromusic dealers at the event pleased. “The event was really well organised and I’m glad I came along,” he said. “Of particular interest to me is the container import programme, which I am eager to take advantage of.” Euromusic is a not-for-profit company, limited by guarantee

and owned by its members that grew out of the SMIRA buying consortium. The organisation imports and resells exclusive lines such as On Stage Stands, Peerless, Perez and Jim Deacon Guitars and has its head office in Glasgow. EUROMUSIC: 0141 577 5330

HARD TO FIND Records opened its first music technology superstore in Birmingham during April, coinciding with an announcement detailing new partnerships with Korg, Roland, Akai, Alesis and Focusrite as part of the launch. The 6,000 square foot showroom will be displaying and selling a large selection of music technology and pro audio products, as well as facilities for in-store demonstrations. The UK’s second Korg Pro centre was also unveiled at the opening and alongside this is a

Roland and Boss zone. The first ever Akai and Alesis demo station also premiered. “For a while we have been one of the MI industry’s best kept secrets and have gone about our business almost under the radar, but it now makes perfect sense for us to increase our presence,” said David Black, the new HTFR store’s supervisor. The shop will be located on Birmingham’s Upper Gough Street. For more information, visit the HTFR website at htfr.com. HARD TO FIND RECORDS: 0121 687 7777

Rotherham Piano Centre going strong MI PRO IS pleased to point out that the Rotherham Piano Centre is very much open for business. Some confusion arose after MI Pro featured fellow Rotherham MI retailer, Rockem Music in its Indie Profile section in the December 2009 issue. Rockem, which operates out of the same building as the piano centre, sent an image for the feature that showed the shop front of Rotherham Piano Centre. The image was unfortunately captioned: ‘What was Rotherham Piano Centre is now Rockem Music’, although it transpires that neither business has either closed or moved out of the building and both still enjoy good trade there. “We share the same building with Rockem Music, but both businesses are still going strong,” pointed out David Kenyon, the owner of the Rotherham Piano Centre. “We are a family-run business of over 35 years and

have handled literally thousands of pianos. We always have a stock of over 65 pianos on display and are agents for Yamaha, Kawai, Kemble, Schuman and Bentley to name but a few.” For more on the Rotherham Piano Centre, see this month’s Indie Profile on page 68.

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Did you know...

Over 120 music and book retailers use Music In Print to manage their stock? Music In Print (MIP) don’t stop there! They also... supply everything you need to run a successful printed music department within your shop supply the stock so there is no capital outlay and absolutely no risk when working alongside the MIP system offer a wide selection of products from thousands of books and DVDs available from the MIP catalogue

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“A weekly stock delivery keeps everything up to date and the range is comprehensive too. We have considered other suppliers over the years but have stayed with MIP as I don’t believe that anyone else could do it better.” James Cockell, North London Music Centre

“ The help and support we receive from Music in Print has been fantastic, not only do they supply a vast selection of printed music and excellent racking system, they also have a stock control/supply system second to none.” John Millington, Millington Music

“Music In Print (MIP) provide our sheet music and their experience of what and how much to stock has proved invaluable.” Alan Kilvington, Gough And Davy

For further information please call Iain Davidson on 01284 714926 or email iain.davidson@musicsales.co.uk to arrange an onsite meeting to discuss your bespoke printed music department.

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Distributed in the UK by SCV London. Call 020 8418 1470 for your nearest dealer. www.scvlondon.co.uk

MIA NEWS an update from your industry trade association

What has the MIA done for us? The Music Industries Association outlines its activities and all the reasons why MI retailers in the UK should be a part of the only association for the industry in this country… oving into 2010, the MIA is working hard to try and offer dealers an even stronger portfolio of membership benefits that will save them money and support their businesses in this challenging climate. The association has just added a whole new range of services and would like to update all MI Pro readers about them, especially

the MIA retail members have used this service.

those that are not yet members.

of your business needs. Training courses – a huge range of professional courses for all levels of staff and management and all of them are discounted for MIA members by ten per cent. Foreign currency services with SGM-FX. This company has saved MIA members over £52,000 in the last year alone. ASC Finance for Business – a company that specialises in helping smaller businesses expand without red tape. Comes highly recommended by the Federation of Small Businesses. AIMS Accountancy services, the largest independent network of UK accountants. AIMS is offering the first hour of

CURRENT KEY MEMBERSHIP BENEFITS The free business helplines are available to offer advice on legal issues, employment law, tax, health and safety and much more. Since its introduction, this has proved to be one of the MIA’s most popular benefits. Discounted debit and credit card rates with HSBC – half the MIA’s retail members use this. Discounted insurance services from MI insurance specialist, Cover Notes. This company is the industry specialist and makes a point of saving dealers money. Discounted advertising with Yellow Pages – again, over half all

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THE NEW BENEFITS (ALL SPECIALLY DISCOUNTED) Vehicle services – this benefit just launched, from one car to a whole fleet, a total range of leasing and purchase services. Clothing services – a massive range of clothing, no order too small, no order too large for all

consultations free, as well as fixed price services – again, highly recommended. On top of this, you may have seen the MI Pro newsflashes about some MIA supplier members (such as Sound Technology and Peavey) offering special deals and offers especially to MIA retail members. If you have not been a retail member of the MIA before, your first year

The VAT-free, instrumentpurchase scheme for school children was set up by the MIA. Thousands of school children have been given the opportunity of buying an instrument as a result of the system. The MIA is a partner with the Take it Away scheme and Arts Council England. Over £26 million of instruments have been sold with the scheme. 50 per

The MIA is the partner in the Government rollout of new rehearsal rooms across the country. MIA members are supplying the instruments. The biggest music making event in the UK, the London Music Show, is wholly-owned by the MIA. The MIA partners with the market research leader, GfK, to produce the only annual industry

is only £200 plus vat. To find out more, go to mia.org.uk and click on ‘join the MIA’, or call Clare on 01372 750600 (or email clare@mia.org.uk). The more members the association has, the more benefits it can offer dealers and the more it can do to support and grow the musical instrument industry as a whole.

cent of the customers would not have been able to buy their instrument without it. The MIA is the founding sponsor of Music for Youth, the world’s largest children’s music making charity. 40 years later, it is still supporting MfY’s extensive activities. The MIA secured £40 million of spending from the Government on new school instruments over a four-year period. Specific advice was provided by the MIA for using this money on quality musical instruments above all. Shops do not have to pay a fee for demonstrating musical instruments thanks to the MIA’s negotiations with the PRS.

statistics available. The MIA runs the industry charity, Music for All. All activities are directed towards the mission of ‘Making More Musicians’. The MIA especially concentrates efforts on those that do not have access to making music. This includes special support for schools and the young. Everything the MIA and Music for All do is to get everyone playing an instrument. An association such as the MIA needs everyone in the industry to be a part in order to get more and more people playing an instrument. Joining will make you a part of the future success of the industry. MIA: 01372 750600

WHAT HAS THE MIA EVER DONE FOR US? Learning a musical instrument in this country is a statutory entitlement for all school children. The MIA was part of the lobby that secured this. It is the envy of most other countries in the world.

miPRO MAY 2010 63

GUITARS.CO.UK RETAIL

The gift of presence Richard Chollerton has spent his career in two spheres simultaneously – MI retail and web development – and he believes the two are intrinsically linked, or should be. Andy Barrett takes a look at his latest project…

n a period in business life where enthusiasm is hard to come by, talking to Richard Chollerton of Richard’s Guitars in Leamington Spa can be something of a shock. There is enthusiasm – and then there is Richard Chollerton. If one can radiate a positive state of mind, then Chollerton does it in spades. It’s not as though he doesn’t have a reason to be negative, either. His Muzonet initiative, which was designed to run as an online hub for the UK MI trade was in many ways a success. He gave small suppliers and retailers the chance to co-ordinate online enquiries on a national level, to respective regional benefit. Chollerton looks back at Muzonet with fondness, but accepts he was perhaps a bit naïve. “I don’t believe the backlash Muzonet suffered was the result of genuine cynicism or bad feeling,” muses Chollerton. “I genuinely believe that people simply didn’t understand what I was trying to do – nor could believe that it was a genuinely altruistic attempt.” It is tribute to his belief in the business that Chollerton is back again, hoping to expand his website (guitars.co.uk) out to dealers around the country, offering them extremely high value classifieds and profiles on the site for as little as two quid for an ad, or £365 for full access across the site for a whole year – it turns out to be very little for quite a lot.

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“Dealers need effective advertising – and during a recession all the more so,” he says. “For a pound a day, they can get enormous online profile, promoting their shop and the brands they sell. On top of that, I will give any dealer that signs up my full support.” Opening his website out to other dealers might appear odd to some, but

ability to do so regularly and listing items one by one is way too much effort. Even if they do, these stores are selling on price alone. On my site, a dealer’s proactive efforts and specialisation in selling particular brands will shine through. My system will naturally reward anyone who puts the effort in to maintain a good turnover.”

”

Dealers need effective advertising – and during a recession all the more so. Richard Chollerton Richard’s Guitars his thinking seems pretty sound. The idea is that, using mechanisms that push items high up on Google, making the probability of user ‘hits’ more likely, smaller, independent dealers can get the sort of online presence normally reserved for big manufacturers and e-tailers. If enough dealers sign up, guitars.co.uk could easily become a centre of guitar selling activity. “Big online stores with reams of products to upload often don’t have the

This will prompt a welcome push on online prices, helping specialist guitar dealers to maintain respectable prices and thus decent margins. He also plans to highlight the dangers of paying too little for instruments and the effect that can have on after-sales services. “Of course, it is imperative that competition exists for the consumer, but it is also important that dealers can have confidence. For this they need systems that are supportive and that do not lead

to a destructive cattle market, selling on price alone. “I have already had customers talking to dealers and that has resulted in some really positive feedback. I am already seeing the development of a really good online shopping experience via specialists that appear at the top of Google searches. “This is not a faceless site – it has real dealers at the end of the line that customers can talk to and visit. From here onwards, people will always shop online. We have to accept this fact. What is important, though, is that the customer will often take a route that leads to personal contact if they can find it. That’s what guitars.co.uk does. It’s an online world of personalised contacts – and they are all specialists. Customers are going to love it. For the sceptic, Chollerton reiterates his ‘small-but-specialist’ credentials. “I grew my business to the point where I was selling eight to ten guitars a day – and I didn’t enjoy it. It was a pressure environment that pretty much destroyed me. I’m not trying to create a superstore for myself here. I genuinely believe that a united, independent presence can compete with the big online discounters – but that means dealers have to work together.” Chollerton has created the basis of this – the rest depends upon the response from dealers. WWW.GUITARS.CO.UK

miPRO MAY 2009 65

RETAIL LOCATION REPORT

Milton Keynes Concrete cows and roundabouts might not scream rock n roll, but scratch beneath the surface and there are plenty of shops waiting to keep the local up-and-comers in all the gear they’ll ever need. MI Pro investigates... HOBGOBLIN Although strictly speaking this branch of leading folkie chain Hobgoblin is in nearby Newport Pagnell, its MK postcode makes it fair game for the strummers and pluckers in the local area. Although not the biggest shop in the world, it’s nicely located just off a busy High Street and the hand-painted shop front echoes the rustic charms that lie within. As is befitting of a chain that has built its reputation on catering for the largely unamplified folk circuit, this branch is a walk-in wardrobe of unplugged wonderment. Most impressive is the large selection of mandolins that occupies most of the back of the shop, with prices to suit everyone from beginners to pros. A similarly comprehensive stock of ukes rubs shoulders with a respectable acoustic guitar section, featuring a range of products from Yamaha, Blueridge and Recording King. A specialist book section covers a broad range of traditional and contemporary folk music that could prove

66 miPRO MAY 2010

difficult to track down elsewhere and no doubt provides plenty of encouragement for the local finger-in-ear brigade. Scottish and Irish pipes were both in stock, while a display cabinet packed full of tin whistles, pan pipes and all sorts of mysterious and beguiling blowables caught the eye. Throw in helpful staff that know the value of personal space in a smaller store and enough intriguing nooks and crannies to keep the curious coming back for more, and you’ve got another excellent example of a Hobgoblin branch. HOLLYWOOD MUSIC As soon as you open the door into Hollywood, it’s blindingly obvious that this is a store on the up and up, and with good reason. Lots of high-end gear in the form of an eye-watering selection of Gibson and Fender goodies are immediately noticeable, making pretty much every punter stop in their tracks before they’ve even taken two steps. The main room, home to electric guitars, amps and effects,

is pretty cosy at the moment, but stuffed to the gills with goodies none the less. An expansion into the adjoining shop was underway during MI Pro’s visit, a good move which will make things much more manageable and give the staff a chance to really show off their wares to full effect. With a clutch of new brands on the way to bolster the current selection there is clearly plenty more on the horizon for Hollywood Music. However, even as it is now there are still plenty of reasons to visit, not least some nice stocking choices that sit outside of the obvious and show the staff here to be a knowledgeable lot that know the value of filling the walls with gear that you don’t see everywhere. It’s nice to find a business that is showing that although times are tough, there is still plenty of room for enterprising shops with the right forward-thinking approach to flourish. With lots more to come from this enterprising store, the good people of this city can count themselves lucky.

ROCK HARD MUSIC Although it might be hidden away from passing trade with its industrial estate location, it’s definitley worth making the effort to go to Rock Hard. A nicely sized retail space with an attached rehearsal and recording studio, it’s clear that this business is intended as an all-in-one solution for the enterprising musical youth of Milton Keynes. All of the major brands are represented, with new and second-hand stock sitting happily side by side. A few acoustic kits were on display amongst the numerous guitars and basses, although for drummers the main attraction here lies in a corner dedicated to a large number of electric Yamaha kits. Smiling, eager-to-please staff are added to the mix, and questions varying from ‘what year is this Hofner’ to ‘what’s your recording set up’ are met with boundless enthusiasm. Rock Hard might lay a little off the beaten track, but it is without a doubt well worth the bus fare.

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“I was amazed and Impressed”

Musical Instrument Co.

Build Quality: 5/5, Sound Quality: 4.5/5, Value for Money :5/5. Acoustic Magazine reviews the AU-24T Ashbury solid koa Tenor Ukulele

Just a few of our Leading Brands... Blueridge have taken America by storm with their authentic vintage style guitars, and now we have made them available in the UK. This range, renowned for spectacular value for money, continues to receive excellent reviews in all the best known guitar press, including Guitar & Bass, Guitarist, Guitar Buyer, Acoustic Magazine... For the Gypsy in your soul! These beautiful guitars pay homage to the Selmer and Maccaferri guitars of the early 20th century. They have solid tops, are a joy to play, and look and sound like the real thing, right down to the excellent reproduction of the original tailpiece. More to the point, they are very affordably priced.

The best selling aluminium whistles in the UK. Renowned for their clear sound, they appeal to whistle players of all standards. Though ideal for beginners, they are professional instruments and are used on stage by many leading players.

The Kentucky mandolins are the pinnacle of affordable bluegrass instruments, and offer exceptional quality at excellent prices. These mandolins are a very welcome addition to our growing section of great quality bluegrass instruments, which includes mandolins, banjos, dobros, guitars and more.

A new range of Ashbury ukuleles, tenor guitars and mandolin family instruments have been designed by British Luthier Phil Davidson and are hand made in Vietnam. Ashbury also has a professional quality range of Acoustic Guitars, Mandolins, Banjos & Fiddles, Basses, cases, electrics and more manufactured to a high standard in China and Indonesia.

A competitively priced range of student squeezeboxes, including Piano Accordions from 12 to 120 Bass, B/C, D/G and Cajun one-row melodeons, and Anglo and English concertinas, all ideal for beginners.

The leading brand of resonator guitars, with a long US heritage, available in the UK exclusively from Gremlin Music. Saga Music, have applied the same dedication to quality to these guitars as they have to the Gitane and Blueridge guitars, and the results are spectacular.

SK120 Rated ‘Exceptional’ in Acoustic Magazine. “A wonderful little amp designed by people who understand what musicians need”. Also Guitar & Bass have awarded the SK60 a massive 82%. We distribute these ShireKing Acoustic Amps along with Headway’s very popular pickups for acoustic instruments, including the Snake 3 and SA1 pickups, and the ‘Band’ violin and cello pickups.

As well as being the first point of call for all the hard to find traditional musical instruments your customers are asking you for, Gremlin Music is a one stop shop for any musical instrument retailer. We can supply a massive range of acoustic musical instruments, spares, accessories, strings, books and DVDs. Become a Gremlin Dealer and give your customers a better choice! We pride ourselves on the personal touch - you can always reach us by phone during working hours, and we’ll always send your order as fast as possible, no matter what the size. If you’re a dealer, you can browse our website for prices (retail and wholesale), contact us by email, and place orders online! We’ve been in the business for over 25 years, and can offer you an experienced, friendly and professional service.

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post@gremlinmusic.co.uk

Tel: +44 (0) 1903 203044 (9.30 - 5.30 Mon - Fri) | Unit A, Easting Close, Worthing, West Sussex, BN14 8HQ

RETAIL

INDIE PROFILE David Kenyon stresses the importance of good customer service and the threat that online MI retailers pose… How is business compared to this time last year? Business is definitely down this year due to the impact the recession has caused. Despite this, we have to try our best to remain competitive. How do you market the shop? We do a lot of our marketing through the website and take out adverts in local newspapers. We tried radio advertising before, but this was not successful. We have marketed well, because we have satisfied thousands of customers across the UK and we are able to supply and deliver to anywhere in mainland Britain. How do you rise to the challenge of online competition? Well, of course it’s difficult to keep up with online retailers, but we have to try and compete. A lot of stores like us are simply used by people to try out new pianos, who then go home and buy them on the internet. It makes a mockery of

68 miPRO MAY 2010

places with showrooms when people just sample the products and purchase them elsewhere. The best we can do is try our hardest to compete. What are your biggest strengths? We offer excellent customer service and the best products by ensuring we sell most of our pianos on recommendation. We also offer extra incentives like throwing in free stools, for example, to put us ahead of the competition. I am also very proud of the family-run aspect of the business. I own the building and we do all our own deliveries, as well. How do you ensure a good level of customer service? Customer service is crucially important to the business. We offer a personal service and give customers the peace of mind that allows them to go away satisfied. Our no quibble policy and money back guarantee also ensures that our customers go away happy. What is the one product you couldn’t live without? I couldn’t possibly choose one overall, I’m just very proud of our selection of Yamahas, Kawais, Kembles, Schumans and Bentleys, in particular. We are agents for these manufacturers and always ensure there are at least 65 pianos on show, in order to achieve as good a display as possible.

How can the industry do more to support retail? There needs to be more emphasis on the promotion of acoustic pianos rather than the dominating digital piano market. Pianos are being bought for next to nothing these days and when young people play these poor instruments, it puts them off playing for life. We only deal in quality new and second-hand instruments here and people need to be aware that pianos should not be bought cheaply.

FACT BOX Address: The Old Chapel, Chapel Lane, Westgate, Rotherham, Yorkshire S60 2JB Phone: 0800 0832 317 Owner: David Kenyon Established: Over 35 years (as an exporter), but as a retailer for ten years. Employees: Three Best-selling lines: Yamaha, Schumans and Kawai. We seem to be more successful with selling pianos in the £500 to £1,500 range and second-hand

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RETAIL

BEHIND THE COUNTER

WE NEED A NEW BREED OF BRAVE TRADERS Our man behind the scenes delivers his heartfelt farewell and a rallying call n this industry, perhaps more than others, we know only too well how precarious the delicate balance between gainful employment and heavy hearted unemployment can be. Sure, the first few days spent lounging on the sofa eating crisps and shouting at Jeremy Kyle, while waiting for Columbo to arrive and make everything better, might seem okay, but soon the reassuring luminescent glow of daytime television pales and reality starkly punches you in the face. It's a situation not unknown to any musician that has ever pursued stadium sized dreams, only to discover the harsh reality of an unimpressive wider world. Jobs, like gigs, come and go. Some are great, some are shit beyond comprehension, but in the end it's the fact that you went out and gave the whole rock star thing a go that makes it all worthwhile.

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What we must never do, my plectrum pawning, string selling brothers, is ever give up hope. Similarly, shops open and close, rising and falling on a tide of lean months and bumper Christmases, internetfuelled popularity and term time

â&#x20AC;&#x153;

What we must never do, my plectrum pawning, string selling brothers, is ever give up hope.

rushes, which also let us know that players need their shops as much as shops need their players. So don't be afraid to start new ones, to laugh in the face of economic hard times and bravely launch your vintage guitar/piano/kazoo emporium on a

to all you budding retailers out there...

world that, at worst, can only say no. This country and its starward-gazing musicians need brave shop folk like you and I to make dreams a reality. And so, it is with a heavy heart and a weary pen that the time has come for me to leave you. This final entry aims only to deliver a simple message: do the best you can, with the tools you have and make yourself happy. Work hard to make your dreams happen, and you never know, they just might. If they don't, at least you'll be able to look yourself in the eye in 20 years instead of bitterly braying at any young buck that passes your way with a twisted, cynical sneer. Good luck to you all; maybe one day I'll leave my own slice of High Street heaven and come and visit, bestowing questionable wisdom upon you like a crap Jesus. Until then, toodle-pip one and all, and I'll see you on the other side. Peace.

TH E

FU TU RE â&#x20AC;&#x2122;S

BR IG HT

miPRO MAY 2010 69

RECRUITMENT

Product Support Co-ordinator Korg UK is the UK and ROI distributor for Korg, Vox, Jupiter, Mapex, Paiste, Vic Firth, Samson, Hartke and (from May 1st)Behringer. An exciting opportunity exists for someone with the relevant skills and capabilities to play a major part in all aspects of helping KORG owners to get the utmost enjoyment and inspiration from their products. The role will involve engagement with the KORG user community across a wide range of channels including social media, website updates, forums, telephone and email support. You will be responsible for creating and sharing news of product updates, tips, FAQís and other technical support with both our dealer network and end users. There will also be opportunities for involvement in exhibitions and field training activity. We are looking for someone with a passion for music and music production, a technical understanding of synthesizers, computer music making and guitar amps, together with a natural affinity for providing help and support to customers. Applications are particularly welcome from candidates who have experience in a similar position within the electronic musical instruments industry. A competitive salary and benefits await the successful candidate. To apply for this position, please send your CV together with your current salary details to Alan Scally, UK Marketing Manager alan@korg.co.uk All applications will be treated in the strictest confidence. Written applications only please. No agencies. KORG (UK) Ltd. 9. Newmarket Court, Kingston, Milton Keynes, MK10 0AU

REGIONAL SALES MANAGER Southern Region D’Addario & Company, the world’s largest manufacturer of MI accessories, has opened for business and is already making waves. We are looking for a professional sales representative to develop our UK business in the south and complete our team. Working with your Internal Sales Representative, you will be responsible for achieving sales targets for your region across the D’Addario UK portfolio of fretted & bowed strings, Planet Waves accessories, Evans Drumheads, HQ Percussion and PureSound Percussion. You will be experienced, highly organised, and computer literate with a demonstrable ability to plan and manage the sales strategy for your region. We are offering a competitive salary/bonus package and car. If you have the skills, personality and professionalism to represent the world’s leading MI accessory company then please send a copy of your CV to: Simon Turnbull, Managing Director, D’Addario UK Ltd simon.turnbull@daddario.co.uk.

visit www.daddario.co.uk for more

THE PLACE FOR BUSINESS

MIMARKETPLACE TO ADVERTISE CALL DARRELL CARTER OR JODIE HOLDWAY ON 01992 535647

440 DISTRIBUTION . . . . . . . . . . . . . . . . . . . . . . . 0113 258 9599 A ARIA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01483 238720 ALLPARTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0870 442 3336 AVSL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0845 270 2411 B BILL LEWINGTON . . . . . . . . . . . . . . . . . . . . . . . . . 01268 413366 C COVERNOTES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0121 327 1977 CBAC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 020 8816 8368 D DADDARIO . . . . . . . . . . . . . . . . . . . . . SALES@DADDARIO.CO.UK DBT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0800 234 2848 F FCN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . WWW.FCN.CO.UK FOCUS MERCHANDISE . . . . . . . . . . . . . . . . . . . 020 8245 9035 H HC DISTRIBUTION . . . . . . . . . . . . . . . . . . . 00 353 5991 34268 HERGA MUSIC SERVICES . . . . . . . . . . . . . . . . . . 020 8861 1590 HOT ROX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0115 987 3163 J JAM PERCUSSION . . . . . . . . . . . . . . . . . . . . . . . . 0151 494 1492 L LEISURETEC . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01525 850085 M MARSHALL AMPLIFICATION. . . . . WWW.MARSHALLAMPS.COM MCELLAND/GREMLIN MUSIC. . . . . . . . . . . . . . . . 01273 491333 MEL BAY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 020 8382 8010 MUSIC SHIPPING CO. . . . . . . . . . . . . . . . . . . . . . . 01562 827666 O OCARINA WORKSHOP . . . . . . . . . . . . . . . . . . . . . 01536 485963 P PROEL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 020 8761 9911 R RICHARD GUITARS . . . . . . . . . . . . . . . . . . . . . . . 07531 935 399 ROBERT MORLEY . . . . . . . . . . . . . . . . . . . . . . . . 020 8318 5838 ROTHWELL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01204 366 133 ROTHWELL AUDIO . . . . . . . . . . . . . . . . . . . . . . . . 01204 366133 S SAXOPHONE UK . . . . . . . . . . . . . . . . . . . . . . . . . . 01892 662533 SOAR VALLEY MUSIC . . . . . . . . . . . . . . . . . . . . . 0116 230 4926 T TEAC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01923 438880 W WIND PLUS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0116 243 1698 WORLD RYTHM. . . . . . . . . . . . . . . . . . . . . . . . . . . . 01242 282191

SUPPLIER SPOTLIGHT

MARKETPLACE INDEX

Madarozzo Bag couture collection joined by two guitar ranges MADAROZZO HAS Introduced its 2010 Gigbag Couture, a unique range of guitar and fretted instrument gigbags designed and manufactured by Martin Ritter – well known in the gigbag industry. Designed from the ground up, the Madarozzo 2010 collection of instrument bags now comprises 85 products, available in a variety of designs, price points and colours. These include bags to fit everything from banjo, mandolin and ukulele to all guitar shapes. There are also bags for acoustic bass, v-shaped guitars, semi-acoustic guitars, headless models, super-size jumbos, and bags for even more unusual shapes. Players wanting to transport more than one guitar are also catered for with bags that accommodate two electric guitars or two basses. All bags, which offer headstock, bridge and endpin protection zones, are made from luggage grade polyester. Other features include a luxury padded handle and mobile phone pouch, while some offer a professional backpack system. In addition, they carry the Madarozzo ‘fashion factor’ – a fusion of design, functionality, and instrument protection.

You knew this, but perhaps you didn’t know that Madarozzo now has some radical guitars and basses. Developed over two years and launched at NAMM in January, the Madarozzo guitar range features ‘advanced guitar architecture’ – custom designed hardware that complements futuristic designs. Four models are available: the Madrose guitar and the Madchilli bass were launched at NAMM, while the Vidaa and the electro-acoustic Princess were first seen at Frankfurt. Ritter’s company has also purchased the Hoyer guitar brand and trademarks and Musikmesse saw the European launch of the stunning Hoyer electric guitars, which comprise the Ern, Eagle, Arrow, White and Black Lady models, as well as the Hoyer Eagle bass. “We are very pleased at the prospect of Hoyer being a significant part of our future development in the MI business,” says Ritter. “We have great respect for the heritage of the Hoyer brand and the work the company has put in to revitalise the brand during the last few years. We aim to bring Hoyer Guitars to the global market and endeavour to build on its long heritage.”

CLASSIFIEDS: MINIMUM 12 MONTHS - ONE ANNUAL CHARGE QUARTER PAGE £1,295 71 miPRO MAY 2010

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MI MARKETPLACE ACOUSTIC DISTRIBUTION

ACCESSORIES AND GIFTWARE

For full dealership details contact your local area representative

IRELAND & N.I Walter Hennessy

087 2596183 SCOTLAND & NORTH EAST Steve Clinkscale

07958 351712 NORTHERN ENGLAND Chris Hind

07958 830072 SOUTH WEST CENTRAL ENGLAND & WALES Steve Preston

07554 454054 HC MUSIC DISTRIBUTION LTD

LONDON & SOUTH EAST Ian Collins

00353 5991 34268 sales@hcdistribution.com www.cort-guitars.co.uk www.myspace.com/cortguitars

07836 237337

PROMOTIONAL

To find out more about the JVM Series and other Marshall products contact: Marshall Amplification plc Denbigh Road, Bletchley, Milton Keynes MK11DQ www.marshallamps.com

72 miPRO MAY 2010

DISTRIBUTOR

Call Tom Harrison on 01132 589599 or email - tom@440distribution.com WWW.MI-PRO.CO.UK

MI MARKETPLACE DISTRIBUTOR

GROUP

DISTRIBUTOR

Order online

A leading distributor within the Audio Visual, Sound & Light, Public Address and MI trades.

Friendly sales team

0845 270 2411 0845 270 2433

Over 4000 products in stock

sales@avslgroup.com www.avslgroup.com

DISTRIBUTOR

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www.dbtechnologies.com

Active & passive speakers

Line array

InEar & Wireless

Public adress

The sound of experience dBTechnologies UK 16 Whitebeam Close Newhey, Rochdale OL16 4ND Direct: 07595 672157 Freephone: 0800 234 2848 mail: sales@dbtechnologies.com

' #& - & -@ ,#) ) /% WWW.MI-PRO.CO.UK

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www.dbtechnologies.com

a member of

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MI MARKETPLACE DISTRIBUTOR

DISTRIBUTOR

bringing brands together

Listings Plus 2010 - Now Available www.leisuretec.co.uk Sound • Lighting • Special Effects • Established 1990 • Distribution Power - Squared

74 miPRO MAY 2010

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MI MARKETPLACE GUITAR PARTS

The UK’s Premier Guitar & Bass Parts Supplier

Pick a part ...bridges, necks, bodies, electronics, frets, inlay dots, pickups, knobs, switches, pickguards, tools scratchplates, strings, screws, nuts, saddles, tailpieces ...and much more!!!

ABM, Badass, Bartolini, Bigsby, CRL, CTS, Danelectro, Earvana, Electrosocket, Fender, Gotoh, Graphtech, Hipshot, Hofner, Jim Dunlop, Lace, Leo Quan, Moses, Razor, Schaller, Sperzel, Sprague, Switchcraft & Wilkinson.

To order call 0870 442 3336

Low call rate 0845 345 5951

Order online or find a local dealer @:

www.allparts.uk.com or email us: info@allparts.uk.com DISTRIBUTOR

DISTRIBUTOR

INTERNATIONAL LTD

The UK’s fastest growing supplier of Professional Audio and MI equipment direct to the industry! Supplying you with our ever expanding range from

As well as premier UK distribution for these leading brands

Tel: 020 8761 9911 Fax: 020 8761 9922 Email: sales@proelint.co.uk

www.proelint.co.uk WWW.MI-PRO.CO.UK

miPRO MAY 2010 75

MI MARKETPLACE GUITAR AND ACCESSORIES

GUITARS

If you answer yes to any of the following questions, Guitars.co.uk WILL be of value to your business...

Want your shop SEEN?

BRITAIN'S FINEST BOUTIQUE EFFECTS

Want your service APPRECIATED?

Rothwell effects pedals are truly hand-made here in the uk and built to the highest standards. The cases are hand polished and the electronics carefully assembled by skilled uk workers. The circuit design is innovative and original (we don't do clones, repros or mods) and the sound is the sound of classic rock guitar - pure tone. Our pedals are quickly gaining a reputation for superb quality and are being played on some of the world's biggest stages. The Hellbender (overdrive) and Switchblade (distortion) are currently being heard by thousands of fans on Justin Timberlake's world tour, played by Mike Scott (also Prince's main guitarist), who says "you make truly great, great pedals". Why not join our growing list of uk and international dealers and stock Britain's finest boutique effects pedals.

WWW.ROTHWELLAUDIOPRODUCTS.CO.UK 01204 366133 MUSIC PUBLISHERS

76 miPRO MAY 2010

Want your Products SOLD? We believe in power in numbers and want the UKâ&#x20AC;&#x2122;s specialist stores to be seen, appreciated and most of all get their rightful place BACK at the heart of guitar sales in the UK. DON'T be a sceptic. SEE that positive things can happen! Make it happen by calling us at your earliest opportunity

07531 935 399 INSURANCE AND BUSINESS

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MI MARKETPLACE PIANOS

MANUFACTURER

t ber

MORLEY Co Lt d

020•8318•5838

Grand & Upright Pianos by Elysian, Grotrian-Steinweg, Bechstein, Monington & Weston and other famous makers John Morley Clavichords, Spinets, Harpsichords, Virginals & Celestes

Antique, Modern & New, Rental, Repairs, Sales lists & colour brochures on request.

Robert MORLEY & Co Ltd. Piano & Harpsichord Makers Established 1881

G AT

H 37 1 E S E S t. L O NDON

www.morleypianos.com OCARINAS

PERCUSSION

tel: 01536 485 963 fax: 01536 485 051 email: sales@ocarina.co.uk

Making Music in Schools Since 1983 UK made rainbow ocarinas from Ocarina Workshop are easy to play and great fun to teach with. These pocket-sized instruments are popular with kids & well-tuned. Together with 'Play your Ocarina' music books, they are the key to successful music-making in many schools around the country. Make sure school ocarinas are on your counter-top and available when customers request them! Quote ‘MI Pro’ when you order 12 Ocarinas & 12 Books and be amazed at the ocarina’s potential... Trade orders are sent by return: free delivery & no minimum order

www.ocarina.co.uk WWW.MI-PRO.CO.UK

miPRO MAY 2010 77

MI MARKETPLACE PERCUSSION AND DRUMS

PERCUSSION

78 miPRO MAY 2010

PERCUSSION

PROMOTIONAL

WWW.MI-PRO.CO.UK

MI MARKETPLACE REPAIRS

WIND INSTRUMENT

SAXOPHONES

ADVERTISE IN MI MARKETPLACE GREAT ADVERTISING OPPORTUNITIES

CONTACT JODIE HOLDWAY

CALL: (0)1992 535647 WWW.MI-PRO.CO.UK

miPRO MAY 2010 79

D IN MI PRO THE L AST WOR MI Pro prides itself on bringing you hard-hitting news and analysis, but, we reckon you’d also enjoy seeing your peers in their more ‘off duty’ moments. So, we’ve expanded CODA to include a permanent pictorial spread of the month’s social highlights. If you have any snaps from an event you’d like us to include, please send them to mipro@intentmedia.co.uk...

RETRO

MAY 2005 Cover Stars: Aria UK. Martin Hartwell insists that his entire team appears on the cover and he follows the same tack through the interview. It’s not about him – it’s about working as a team News: Musicians Channel ceases broadcast, Warner Music on Wall Street, Steinway and Pearl River collaborate, D’Addario wins trademark case over Gibson, Napster loses $24.3 million

PARTY TIME

MUSIKMESSE’S SOCIAL SIDE No trade show in the world offers such breadth of choice for the trade to find nice corners to get together and chill out. Clockwise from above, Mel Bay treats staff and guests (l to r) Jeff Ponte, VP of sales, Rodney Branigan’s German press photographer and his German agent, Rodney Branigan, Bryndon Bay, Mel Bay president, Maria Evangelou and Chris Statham (with MI Pro) and Noel Delaney, German sales rep for Mel Bay Music. Brian Cleary of Barnes & Mullins graced the Lag Guitars dinner with a shirt that hurt. Algam’s boss, Gerard Garnier gets up close and intimate with MI Pro’s editor, Andy Barrett (sporting more hair than is good for him) and sales manager Jodie Holdway. Barrett had the distinct feeling that the close attention from such an important man had little to do with him. Below, Garnier again, greeting the guests with Lag’s founder and chief luthier, who has (to the joy of subeditors everywhere) changed his name to Michel Lag.

Features: London Guitar Show at Wembley, Musikmesse drum report, BMF preview, Wiii electrical recycling legislation Products: Elixir anti-rust strings, Ashdown Essex Blonde, Fallen Angel & MAG 600, Laney VC15 combo, Gretsch G6073 bass, Höfner President Thinline, Line 6 Variax 300, Blue Cardinal & Raven mics, E-mu 1616 sound card, Conn Selmer 88H trombone & Dizzy Gillespie King trumpet Number one singles: Akon: Lonely, Oasis: Lyla, Axel F: Crazy Frog Number one albums: Bruce Springsteen: Devils and Dust, Akon: Trouble, Steve Brookstein: Heart and Soul, Faithless: Forever Faithless – The Greatest Hits, Gorillaz: Demon Days

80 miPRO MAY 2010

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AND MARSHALL, TOO

THE BIRTH OF A BRAND? Marshall chose its annual VIP dinner in Frankfurt to announce its purchase of the Natal percussion brand. There to witness the event were (clockwise from above) KMD’s Lesely Kane, considering the benefits of either a yashmak or that Ulrike Meinhoff look, Jason Hunt, looking suitably grizzled and rugged for doing a shift on the Indie Guitar stand, Jon Gold, the MIA’s president, showing Hunt the benefits of some slick razor work and the stunning percussion work before the jangling jaws after the Marshall team had announced the Natal deal. Finally, the lovely Jackie from Marshall, who sat with the MI Pro team and delighted them with tales from the backroom and reminders to go and wash our hands.

MI ICON

hose outside the brass fraternity might be surprised to consider that, aside from percussion, the horn is the oldest instrument known to mankind, as our prehistoric antecedents were getting notes from the hollow horns of animals tens of thousands of years ago. Taking this into account, it is not at all surprising that horns are among the most complex in terms of construction, owing to the millennia of evolution they have gone through. Of them all, the most complex and – acknowledging the letters of complaint that will arrive – most beautiful is the French horn. Originally known as the hunting horn, the French horn’s circular shape came from the need to have a deeper sounding and louder tone, while being manageable on horseback. The lengthened tubing was thus shaped to this manageable shape.

The French Horn By the mid-17th century, the hunting horn was being used in orchestras by the likes of Jean-Baptiste Lully and Pietro Cavalli. Within a hundred years of this, they were commonplace for composers such as Handel and JS Bach. It was also around this time that ‘crooks’, small pieces of tubing added to the instrument to change the key, were developed. Valves followed in 1813, bringing about the instrument we recognise today – although many composers refused to allow these instruments into their orchestras for some time as they were considered to be harsher sounding than their forebears. While the trumpet is by far the most popular brass instrument, it is the French horn that has the most

music composed for it. The tone of the instrument is mellower and blends more easily with the strings and woodwind sections, its tenor register having an almost human quality. From the time of Mozart to the present, the French horn sections of many compositions are among the most mellifluous and no-one could imagine the sound of a orchestra today without the rich tone of the French horns holding things together.