PC Retail issue67, April 2009

Issue 67 April 2009

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THE TRADE MONTHLY FOR ALL COMPUTER RETAILERS AND IT SUPPLIERS

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LEADER

Best Buy is here PCRETAIL CONTACTS Editor Andrew Wooden andrew.wooden@intentmedia.co.uk

Deputy Editor Ben Furfie ben.furfie@intentmedia.co.uk

Staff Writer Matt Grainger matt.grainger@intentmedia.co.uk

Editorial Production Manager Helen French helen.french@intentmedia.co.uk

Managing Editor Lisa Foster

When US retail giant Best Buy first announced it was going to delay its big box store rollout until 2010, many asserted that this was due to economic pressures, and that perhaps the US giant would not be making such a splash in the UK retail landscape after all. Others jumped to the conclusion that it was waiting for other large, out of town retailers to go bankrupt, so that it could pick up some tasty deals on retail property.

The arrival of the 30,000 square foot mega-stores will of course be a symbolic moment, but for those who were under any illusions, for all intents and purposes the retailer is already in the UK

lisa.foster@intentmedia.co.uk

Executive Advertising Manager Katie Rawlings katie.rawlings@intentmedia.co.uk

Advertising Executive Carly Bailey carly.bailey@intentmedia.co.uk

Production Executive Abigail Fanger abigail.fanger@intentmedia.co.uk

Designer Kelly Styles kelly.styles@intentmedia.co.uk

Publisher Stuart Dinsey 01992 535646

However, the retailer makes the pertinent point in our cover story (page 7) that Best Buy Europe is already here. The subsidiary was formed through the union between the parent US retailer and UK-based The Carphone Warehouse. The big box, out of town megastores may be arriving a little late, but new ITfocused Wireless World stores (still operating under the Carphone Warehouse brand) represent the firm's presence here.

The arrival of the 30,000 square foot megastores will of course be a symbolic moment, but for those who were under any illusions, for all intents and purposes the retailer is already in the UK.

Give yourselves a pat on the back If you took every piece of opinion and analysis looking at the economic downturn to heart, you’d go mad with worry. A 24-hour news culture means constant updates are pumped into our homes and on to our computer screens, and for a mainstream media that has a predisposition towards the doom and gloom, this usually means differing forms of warning and pessimism.

2009 is going to be more difficult than the last couple of years, but the truth of the matter is that plenty of companies – especially in the tech sector – are performing well. And it was our pleasure to recognise those achievements at the PC Retail Awards 2009.

During a time when there is widespread worry over the future, it’s even more important to keep our heads and remember that the PC market is still a growth sector, and there are plenty of opportunities for those that take them.

Hats off to all the winner, the full list of which can be found on page19.

stuart.dinsey@intentmedia.co.uk

PC Retail - Total average monthly net circulation for January 1st to December 31st 2008: 12,766.

Intent Media is a member of the Periodical Publishers Associations PC Retail is published 12 times a year by Intent Media - Saxon House, 6a St.Andrew Street, Hertford, Hertfordshire SG14 1JA Fax: +44 (0)1992 535648. © Intent Media 2009 No part of this publication may be reproduced in any form or by any means without prior permission of the copyright owners. Printed by Pensord.

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Subscriptions Manager: Hannah Short, Hannah.Short@intentmedia.co.uk

ISSN:1742-8440

PCRetail April 3

PCRetail

Contents ISSUE 67 APRIL 2009

PC Retail Awards

WINNERS 80

19

REGULARS

FACTS AND FIGURES

News Consumer Press

7 15

We round up the latest reviews from the biggest PC magazines on shop shelves

81

Appointments

16

PCA

80

Keith Warburton, CEO of the PCA, gives his views on all the issues facing the channel

Mac Association

81

Games Releases 65 Plug and Play

66

GfK Analysis

69

MARKETPLACE

77

Games

69

65

Robert Peckham, Executive Director of the Mac Technology Association talks about all things Apple and Mac

ITACS/NASCR 83

82

The two trade bodies discuss issues facing independent retailers and resellers

Brigantia

83

Founder of the UK’s largest IT buying group, Iain Shaw discusses the hot topics of the day

Off the Record

104

Pictures from the PC Retail Awards after party

BETTER PERFORMANCE. BETTER PRICING. Contact your preferred distributor today.

Copyright © 2008 Symantec Corporation. All rights reserved. Symantec, the Symantec Logo, Norton, Norton Internet Security and Norton 360 are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S and other countries.

4 PCRetail April

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Dell

25

We discuss Dell’s future directions with the new head of the UK division of the ParterDirect scheme, Paul Harrison Mystery Shopper

29

This month, our mystery shopper took to the windy streets of Leicester to look for a media-centric PC. With experience in using both Windows-based PCs and the Apple Mac, which computer would be recommended?

Channel Expo

33

Tom Tom Company Profile

Children’s Software The Easter holidays are on their way, and for kids that means a two-week chocolate egg based sugar rush. We look at some of the ways retailers can make money from keeping them quiet, informed and entertained

39

59

October 2008 Norton Internet Security 2009 TM

December 2008 Norton Internet Security 2009 TM

Other names may be trademarks of their respective owners.

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PCRetail April 5

LATEST NEWS

NEWS

STRAIGHT TO YOUR MOBILE BOOKMARK US IN YOUR PHONE:

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Best Buy: Downturn will help UK invasion Retailer denies slip of European big box store rollout is a sign of weakness Says economics means UK rivals are ‘just trying to plug losses’ More allied Carphone Warehouse stores planned

By Andrew Wooden

BEST BUY has insisted that its push into the UK market is well on track, that it is ready to ‘revolutionise’ the country’s retail landscape, and that global economic pressures will mean rivals will be unable to ‘respond aggressively.’

The rollout of its big box retail stores, all of which are expected to be at least 30,000 square feet, has slipped until 2010. Nonetheless, the firm said that Best Buy Europe is already operating through its retail ally The Carphone Warehouse – which is planning to boost the number

of large format consumer electronic focused Wireless World stores across the United Kingdom.

Best Buy Europe. It’s a growth company and has made a profit. Unlike certain other consumer electronic retailers

“This is about completely revolutionising the consumer electronics market in the UK. We know that UK customers don’t like the way stores are set out.”

Best Buy Europe Spokesperson

“The delay has nothing to do with environment or the performance of Best Buy in the US,” said a spokesperson.

“We are already operating as

that made a loss over Christmas, we managed to increase our revenues. We now have a double digit share of the laptop market.”

Koch to launch indie portal Software distributor to set up support site strictly for indies SOFTWARE distributor Koch is set to launch a new portal called PC Indie.com, designed to better facilitate ordering consumer and business software, for next day delivery.

The site, which is strictly for independent customers, will launch on April 21st.

Stores which spend over £50 on their first order through the new scheme will receive a

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Koch media starter pack free of charge, which is worth over £360 retail value.

Koch has worked closely with buying group Brigantia on the operation’s rollout, and all members will be automatically signed up.

“We are very excited to see PC Indie.com launch,” said head of software sales at Koch Joanna Kemp. “I hope the independent community will find the site very easy to use and that it becomes a daily destination for them”

The firm highlights what it sees as customer dissatisfaction with the UK’s current technology retail offering as key to the success of both the Carphone Warehouse expansion and big box Best Buy stores.

“This is about completely revolutionising the consumer electronics market in the UK. We know that UK customers don’t like the way stores are set out, the level of customer service, and the level of advice that they are getting. We think we can improve on all those areas. Best Buy has a proven

track record of that in the US and in some of the other markets around the world.”

On the ability of its rivals to defend their market share, the firm said: “A benefit of the economic climate is that it makes it harder for our competitors to respond in an aggressive fashion. If this were a growth market and they were growth companies, they could make life a lot more difficult for us. But certain other electronic retailers are just trying to plug their losses at the moment. It makes life harder for them.”

Dell to sign up more UK distributors?

FORMER DIRECT only vendor Dell could be about to embark on a slew of distributor signings as it expands it presence in the UK, following US deals with Ingram Micro and Tech Data.

Both distributors operate in the UK (Tech Data through Computer 2000) and many are expecting the move to be mirrored here and in other territories.

When asked about whether Dell would be working with other distributors, the firm’s recently appointed UK channel head Paul Harrison told PC Retail: “We need to be watching the market, and depending on what our partners’ expectations and requirements are as their needs evolve, if distributions needs to appear in our plan, then we would certainly look at that.”

PCRetail April 7

NEWS

PC games market generates $11 billion worldwide in 2008 Latest figures from the PC Gaming Alliance imply the platform is ‘by far the largest in the world’ President Randy Stude claims that digital downloads are proof of strength of market, not decline

By Matt Grainger

A REPORT from the PC Gaming Alliance claims that PC games now generate global revenue in excess of $11 billion, with the PC sitting comfortably as the world’s preferred gaming platform “This is not only proof that PC gaming is alive and kicking,” the PCGA’s president, Randy Stude told PC Retail. “It is proof that the PC is by far the largest platform for gaming everywhere in the world.”

The report seems to add tangible weight to the argument against those who say the PC is dying as a games platform – a claim largely based on declining box retail sales.

“That would be like saying the music industry is having a downturn because people are buying songs on iTunes,” continued Stude. “You can’t

anymore – they want it delivered digitally.”

The PCGA also claims the growing popularity of microtransaction models for in-game

“You can’t draw a conclusion for an entire industry based on yearly retail sales alone. In the digital age, people have voted.”

Randy Stude, PC Gaming Alliance

draw a conclusion for an entire industry based on yearly retail sales alone. In the digital age, people have already voted. They don’t want to buy content in a physical container

items in Asia is likely to be replicated in the West.

“I think the PC in particular is poised to continue that momentum and spring it in to more western style games,”

Randy Stude

said Stude. “I’m looking forward to Electronic Arts’ Battlefield Heroes and Strike Team from Valve, which will use that kind of model and the new Quake game – all these

Tim Manasseh

titles show that the western side of the industry is starting to emulate the success that the big Chinese and the Korean game developers in particular have had on the PC.”

More credit lines cut at retail as channel calls for help RESEARCH FROM Roland Berger strategy consultants has found that banks are stripping away vital overdraft facilities from a third of the UK’s largest retailers, threatening liquidity and jobs.

Of those firms that were surveyed, 55 per cent had been plagued by poor liquidity, while 45 per cent had seen their

credit ratings reduced after credit was withdrawn by banks and insurers.

“IT companies will not be exempt from the impact of credit withdrawal,” said Roland Berger’s consumer goods and retail partner, Tim Manasseh. “They have already been hit by a collapse in consumer spend, and the

credit issue means that they now need to take radical measures to find efficiencies in their operations, and address working capital.”

It is potentially devastating for a high-cost low-margin market like the IT trade.

“This is a trend being set by many of the banks and is set to have serious effects on

the IT channel,” Wayne Cockerill, chairman of the National Buying Group warned.

“Without Government intervention into how the banks are conducting business, the industry will suffer in 2009, and any assistance provided needs to be channel wide and provide support for the indie reseller channel, too.

The PCA’s Keith Warburton argued that a new approach is needed: “Most resellers and their suppliers have relied upon credit to fund their transactions. The current credit crisis highlights the need to get back to basics, to not rely on credit, and to develop some new standards for trading in the channel.”

News Bytes Legal fail

Norton Heroes

Play iPhone

Ofcom retail

Which? laptop

The judge in the US Vista Capable legal battle has thrown out a motion for a partial summary judgement, saying that there was insufficient evidence to prove that Microsoft had acted to deliberately mislead customers. The decision by US District Judge Pechman means it will now go to trial.

Symantec has launched a new marketing campaign entitled Norton Heroes. The campaign is based on conflict between a set of super heroes and villains – the latter of which are essentially versions of various forms of malware, which it says is aimed at helping educate users.

Play has begun stocking SIM– free iPhones, with the retailer confirming that the devices are all above board. The device, which is unlocked and can be used on any network within the UK, retails at £599.99 for the 16GB 3G versions. In a statement, the retailer said: “This is a genuine SIM free iPhone.”

Ofcom has told networks they must fine retailers that fail to adhere to new guidelines set out by the regulator regarding misselling of contracts. The regulations state that mobile networks and staff of direct and non-direct retail stores must not mislead customers when signing contracts.

Which? has said that consumers are paying over the odds for laptops offered in ‘free’ mobile broadband deals. The magazine investigated several deals and found that the majority of deals ended up costing far more for the airtime and laptop than each by themselves.

8 PCRetail April

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NEWS

Trade hails very best at PCR Awards Channel celebrates industry event for networking opportunities and top class entertainment Industry Achievement winner describes award as ‘one of my best memories’

By Andrew Wooden

ATTENDEES and winners of the PC Retail Awards 2009, held last month at the Royal Garden Hotel in Kensington, London, have praised the event for its networking opportunities and entertainment on the night, which included comedy from Adam Bloom, a casino, and DJ. CK, owner of London-based independent retailer YoYoTech, took home the prestigious Industry Achievement Award, which was introduced to the event this year. “I just kept staring at the Industry Achievement Award in my hands – and it was such a humbling experience, to think that so many people voted for me. Truly, it’s one of my best memories from working in this industry for over 20 years.”

Bobby Watkins, UK head of vendor Acer, which was presented with the Grand Prix and the Sales Team: Business Award, said: “This is a great achievement and we are especially pleased that the award was in recognition of both our channel strategy and our product innovation and marketing.”

EntaTech also did particularly well on the night, taking home both the Sales Team: Business and the Sales Innovation prizes in the Distribution Category.

“On behalf of all at EntaGroup, thank you to all those who voted for us. Winning one award was fantastic, two was immense.”

Jon Atherton, Enta

“On behalf of all at EntaGroup, thank you to all those who voted for us,” said Jon Atherton, commercial group vice president. “Winning one award was fantastic, two was immense. It was a well organised event I do hope that PCR now realises it can go even bigger.”

Lisa Foster, managing editor of PC Retail said of the evening: “We’re extremely pleased with the PC Retail Awards 2009.

“The inaugural event last year aimed to unify all aspects of the trade under one awards ceremony, which was achieved successfully. This year’s awards built on that foundation, introducing new features such as the Industry Achievement award, and demand was greater than ever.

“The feedback we’ve received so far has been hugely positive. We’d like to thank all the sponsors and everyone involved in making the night possible. These awards are

publicly voted for by an expert panel of judges, so all of the winners should be very proud of what they have achieved,” added Foster.

“The whole team looks forward to seeing everyone again for the PC Retail Awards 2010.”

Comedian Adam Bloom entertained the crowd on the night with his brand of cutting humour

SIGN UP FOR THE PC RETAIL NEWSFLASH SERVICE AT WWW.PCRETAILMAG.COM Cisco enters video

Apollo no more

Mac sales fall

Lenovo misses boat

Hitach to split in two

Cisco is set to move into the video recording market, after it announced its intentions to purchase the manufacturer of the Flip Video device, Pure Digital Technologies, for $590m (£398m). The acquisition is part of the vendor’s strategy to break into the lucrative home technology market.

Independent electrical retailer Apollo 2000 has entered administration, with the firm being forced to stop trading as a result. KPMG’s Mark Orton and Richard Philpott have been appointed as administrators by the High Court. “The business is unable to trade in administration,” Orton said.

Sales of Macs fell by 16 per cent during February, according to research by NPD. In contrast to this development, sales of PCs have risen by 22 per cent, bolstered by continued strong sales in the netbook and low cost laptop segments. It is the second month that sales have fallen.

Lenovo has missed the boat when it comes to entering the UK consumer market, IDC analyst Eszter Morvay has warned. The vendor is still adamant that it will enter the UK retail channel having initially announced plans in early 2008, but has continually refused to put a date on when it will do so.

Hitachi is to split its consumer electronics and automotive businesses in two as part of a fundamental restructuring of the company, after it warned investors it would make a ¥700bn (£5.5bn) loss due to falling sales. Hitachi said that the restructuring of the company was aimed at boosting efficiency.

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PCRetail April 9

NEWS

Big guns line up for Channel Expo Attendee numbers fast approaching 2,000 mark as Dell, Google, Intel and others sign up for keynote addresses Demand expected to spike as more exhibitors line up for leading trade show

By Andrew Wooden

TECH GIANTS Dell, Google and Intel have lined up alongside The Sunday Times and Gartner to deliver a series of keynote addresses as part of an increased emphasis on discussion and education for Channel Expo 2009.

The show, held at the Birmingham NEC from May 20th to the 21st, has always featured forums for discussion in some capacity, however Incisive says this new thrust is in response to the economic climate, and is aimed to give visitors advice on how to cope.

Attendance for the trade show is free, will be available on a first come first served basis, and pre-registration

“We are delighted to announce that so many visitors have signed up to attend Channel Expo,” said Mark

spike when we detail our education programme, featuring business-focused keynote addresses from the

likes of Dell, Intel, Google, VMware and Gartner. The message to resellers and retailers is register now.”

The number [of registered] is growing daily and is sure to spike when we detail our education programme, with business-focused keynotes Mark Burton, Channel Expo

numbers are approaching the 2,000 mark at the time of going to print.

Burton, channel publisher at Incisive Media. “This number is growing daily and is sure to

Sony pushes leasing options to help IT resellers Scheme receives positive reception from partners, as IDC calls for more vendors to do the same SONY IS looking to leverage its strength in the financial markets to give its reseller partners the opportunity to offer leasing options to their customers, with the vendor hoping it will be enough to spur demand for new equipment.

“We’ve been impressed at the level of optimism resellers have displayed,” said SMB VAIO sales manager, David Spratt. “It has been welcomed as a new way for them to sell new equipment to customers at a time when it is becoming increasing hard for them to find the necessary capital.”

capital and credit are the second most important business resources,” said programme director for technology

opportunities confronting these critical segment of the IT solution chain will be an important bellwether.”

Spratt echoed those sentiments, telling PC Retail that the move was largely motivated at helping resellers to respond to the changing market place. “The move is all about trying to help our reseller partners to think creatively about how they can continue selling new solutions to customers.

“The financing options are open to customers of all sizes, from large corporate enterprises through to small SMB customers, meaning that it opens up a multitude of financing options to those who otherwise might not be able to afford to roll out new equipment.”

John Lewis posts mixed financials

Circuit City closes all of its US stores

Currys Mega-rollout

Windows 7 netbook

John Lewis saw sales of home technology increase during 2008, but not enough to stop profits falling by over a quarter.

Blaming falling confidence, the retailer said that the increase in sales of 2.9 per cent had failed to stem the decline in sales elsewhere.

Circuit City closed the last of its 567 stores last month, putting an end to the firm’s retail operation in the US. The company’s expiration has been a drawn out and public affair, having filed for Chapter 11 bankruptcy last November and going into liquidation in January.

DSGi has revealed that as many as 50 Currys megastores could be rolled out over the next couple of years, and its High Street presence could be cut to just 100 stores. It said in a statement to the City that it believed there was room in the market for around 50 of its 50,000 sq ft+ stores.

Windows XP will continue to be available for the netbook sector after Microsoft’s forthcoming Windows 7 has been released for the same market. “As we introduce Windows 7 for netbooks, the availability of XP will be less and less.” said VP of biz strategy Neil Holloway.

The issue was picked up by market analysts at IDC, who

despite traditional supplies of credit drying up. “IDC believes that beyond a reseller’s human capital, access to financial

financing and management strategies, Joseph Pucciarelli.

“Therefore, understanding the real-time risks and

The move is all about trying to help our reseller partners to think creatively about how they can continue selling new solutions to customers. The options are open to customers of all sizes from enterprises to SMBs David Spratt, Sony VAIO

warned that the channel was not doing enough to ensure that resellers had the tools to be able to carry on selling

News Bytes Argos’ strong results Argos has posted sales figures above what most were expecting, stating that whilst the year ahead will be tough it expects to maintain a strong position on the High Street.

For the eight weeks until the end of 2008, Argos saw like-for-like sales decline 1.6 per cent.

10 PCRetail April

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NEWS

IT and telecoms channels could converge by 2011 Deal between VIP and telco distie Fone Logistics prompts claims that industries will become one FONE LOGISTICS has predicted that the IT and telecoms markets will have converged by 2011, following an ‘expertise and channel sharing agreement’ between it and VIP that will see the fims benefit from each other’s proficiency in their own markets.

Speaking to PC Retail, Fone Logistics’ sales and marketing director Julien Parven said: “I think it is fair to say that the IT and telecoms markets will converge; at least in the headline perspective. It will only take another year, maybe two before that is the case.�

When asked if the telecoms distributor would be looking to sign further deals, Parven replied: “We’re definitely looking to increase our

involvement in the IT market, but I’d prefer to concentrate on the current deal and make it work. There’s nothing stopping us from going out and doing further deals, but the priority for us ensure that the proposition that we’re offering to our dealers is of the highest quality.� “The deal between us and VIP has been designed to help each firm feed off the expertise of the other,� added Parven. “For example, our dealers benefit from VIP’s expertise and relationship with Asus, while VIP’s retailers and resellers benefit from our expertise in selling airtime. It’s very much a mutually beneficial relationship designed to prepare ourselves and our dealer-partners for the coming change.�

I think the IT and telecoms channels will converge, it will only another year or two Julien Parven, Fone Logistics

BullGuard expands reseller support programme

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SECURITY firm BullGuard has launched the Reseller Lounge, an online portal for its reseller customers designed to better facilitate repeat revenue generated by its software.

The site, which went live on April 1st, is a bolt on to the firm’s Revenue Share scheme – essentially a rebate system offering retailers and resellers 25 per cent of all additional online revenue generated from the initial licenses they sold, such as renewals or additional back up space.

The programme is in response to irritation from shop owners, who cannot make repeat sales to customers due to online-resubscription offers from manufacturers.

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12 PCRetail April

â&#x20AC;&#x153;We understand that the retailer can become quite exasperated after working hard to push the manufacturerâ&#x20AC;&#x2122;s products to the customer, only to find that the manufacturer scores all the profit when the

â&#x20AC;&#x153;The Reseller Lounge is the last piece of the puzzle, the piece that brings it all together,â&#x20AC;? added Case. â&#x20AC;&#x153;With the Reseller Lounge we now offer our channel a userfriendly portal to our system â&#x20AC;&#x201C;

With the Reseller Lounge, we now offer a portal which clearly shows what retailerâ&#x20AC;&#x2122;s are owed Alan Case, BullGuard

customer renews his product license at a later date,â&#x20AC;? said the UK sales director of BullGuard, Alan Case. â&#x20AC;&#x153;This leaves the retailer out of the money loop and sends him back to square one, which is no incentive.â&#x20AC;?

a portal that clearly and unambiguously details all the statistics the reseller needs, clearly shows what he is owed in revenue share, and which makes it extremely easy to claim the real money.â&#x20AC;?

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NEWS

Ingram Micro hosts training summit New mini-trade show and seminar session weekend to educate and train best performing resellers More events planned for later in the year DISTRIBUTOR INGRAM Micro is looking to follow up its recent Reseller Weekend with more events later in the year, after receiving positive feedback from the 100 resellers in attendance.

The weekends are specifically targeted at well performing Ingram Micro accounts, and are designed to raise awareness of new products and bring them in line with the distributor’s future focus.

Individual training rooms are set aside for vendors to show off upcoming lines and explain ways of selling them to customers.

The show runs alongside the distributors similar unilateral trade show Retail Expo, and more events are planned for later in the year.

“Ingram was delighted with the event as our training weekends continue to provide a high commitment from both our resellers and vendor partners who wish to engage

and drive new business opportunities,” said Cathi Low, director of value business at Ingram Micro. “Feedback from resellers received on the day, and following the event, was exceptionally positive.

Particular references were made to the relevance of the products and solutions

Feedback from resellers received on the day, and following the event, was exceptionally positive

CONSUMER PRESS This month PC Retail looks at Personal Computer World and PC Pro...

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Cathi Low, Ingram Micro

demonstrated, which in the current economic climate would provide small and medium businesses with cost savings and productivity gains in a short timeframe. Ingram continues to build on this winning format with further events being planned in July and October.”

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Gem signs digital data firm IRIS Vendor looks to consolidate presence in the UK with new distribution deal BELGIUM BASED scanning equipment vendor IRIS has launched a renewed push into the UK market, signing a distribution deal with Gem. IRIS will be looking to place its products in a number of untapped retail outlets as part of its push.

The firm has been developing its worldwide install base over the last ten years, and now has a presence in over 50 countries and 300

major retailers in Europe, the USA and Asia. It estimates it has 30 million customers in total. It specializes in devices which convert paper documents to electronic formats for archiving, storing, managing and sharing digital information.

“We are very happy to collaborate with Gem,” said Bernard de Fabribeckers, IRIS’ channel sales director for EMEA. “This distribution

This distribution agreement underlines Gem’s confidence in our technology and their wish to accompany us in our development Bernard de Fabribeckers, IRIS

agreement underlines Gem’s confidence in our technology and their wish to accompany us in our development in the UK market, which is of great importance to IRIS.”

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PCRetail April 15

APPOINTMENTS

CONSUMER PRESS This month, PC Retail looks at Computer Shopper and PC Pro...

Cunningham rejoins Seagate as consumer solutions VP Terry Cunningham returns as senior VP of Consumer Solutions Division Bhavesh Patel joins mobile distie 20:20 Andy Dow returns to Westcoast

Desktop PCs Best Buy: Mesh Nero 9850 HD Best Buy: Mesh Matrix II 920 Nero Best Buy: Mesh Matrix II 940 CS Business Buy: Lenovo ThinkCentre M58 LCD Monitors Best Buy: BenQ E2200HD Best Buy: Samsung SyncMaster 2693HM Budget Buy: Hanton H-341WDB Budget Buy: Edge10 W243h Hard Disks Best Buy: Samsung Spinpoint

CPUs Enthusiast Choice: AMD Phenom II X4 940 Mid-Range Choice: AMD Phenom X4 9950 Budget Choice: Intel Pentium Dual-Core E5200 Netbook Killers Labs Winner: Lenovo ThinkPad SL500 Recommended: Samsung Q210 Recommended: Sony VAIO VGN-NS20E/S Motherboards Recommended: Gigabyte GA-EX58-UD5 Recommended: MSI DKA790GX

16 PCRetail April

Terry Cunningham

SEAGATE: TERRY CUNNINGHAM has returned to Seagate as senior vice president of the Consumer Solutions Division. Cunningham had left the firm to pursue other ventures after spending some time as the president and chief operations officer of Seagate Software.

“Seagate is a strong company, with a solid brand name and the right mix of solutions to help consumers and small business professionals get the most out of their business and personal content – whether in the office, at home or on the road,” commented Cunningham. “I’m excited to be back at Seagate, working with a talented team.”

“Terry is a seasoned, hands-on senior leader with a track record of success in building organisations to realise their full potential,” said Seagate chairman and chief executive Steve Luczo. “We are fortunate to have him return to Seagate and I’m confident we will benefit greatly from his leadership and experience in building teams.”

20:20: BHAVESH PATEL has resurfaced in a new sector as the group commercial director at mobile phone distributor 20:20.

Patel, who had been with Ingram Micro for the past 17 years before announcing his resignation last month, started in his new position on Monday

Bhavesh Patel

February 23rd. In his new role he will be reporting to the 20:20 group’s chief executive Meinie Oldersma.

Commenting on the appointment Oldersma said: “We are delighted to welcome Bhavesh to the group. He brings a wealth of commercial experience from the IT sector and a fantastic range of expertise gained as a senior executive, with a strong reputation for consistently delivering excellent results.”

WESTCOAST: ANDY DOW has returned to Westcoast to become the distributor’s business development director, 15 months after leaving to become Dell’s first UK channel director.

In his new role, Dow will head up the integration of new vendors such as Garmin and BT into the distributor’s portfolio, following its acquisition of IDS last year and of Irish distributor Clarity.

“Vendors are looking for growth and reach, resellers are looking for stability and to generate sales. Distribution provides the efficient infrastructure in between, including programmes, tools and credit,” said Dow upon his return to the distributor.

ACER: GIANLUCA DEGLIESPOSTI has joined Acer, 12 months after falling victim to AMD’s cull of senior EMEA management and staff.

Andy Dow

Acer had not made an official announcement of the appointment at the time of writing, but PC Retail understands that the former EMEA vice president of sales and marketing has joined as head of its server and workstation department.

GLOBALFOUNDRIES: JIM KUPEC, formerly eSilicon’s chief operating officer, has joined AMD spin-off GlobalFoundries as its new senior vice president of sales and marketing.

He takes up the reins to the sales and marketing department at a time when the firm is finding its feet and looking for new clients to lessen the manufacturer’s reliance upon AMD. “The addition of Jim’s extensive foundry experience, on both the supplier and customer side of the business, underscores our commitment to building a world-class global foundry services provider,” commented GlobalFoundries chief exec Doug Grose.

“GlobalFoundries is entering the foundry market at the right time and with the right business model to change the landscape of the industry,” added Kupec.

“More importantly, we’re entering the industry with the right mindset and resources. Our investments in leading edge technology and in supporting infrastructure will ensure the success of our customers.”

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ns to o i t a l u t a r g n o C s at r e n n i w e h t l l a this year’s ards!

PC Retail Aw

PCR AWARDS 09:

A time for MEET THE JUDGES Votes came from representatives from a wide list of companies, including:

Gigabyte, Target Components, Acer, ICG Brandbuilders, M2M, Ingram Micro, Easy PC Centre, Brigantia, Formjet, Nvidia, Zaboura PR, Meroncourt, Immacula PR, AMD, Enta, 121 Computer Services, Porter Novelli, DSGi, CCI Distribution, Interactive Ideas, Medea, Intent Media, PCA, Bear IT, Sapphire Technology, Success International, Gem, YoYoTech, SmartFixIT, Centreprise, Forum Computers, Novatech, Utopia Computers, Symantec, VIP Computers, TomTom, Realtime Distribution, Widget, Support Lounge, Bullguard, Channel Advantage, Canon, The PR Room, Symantec, PPSE Flagship Consulting, Positive Computing, Synaxon, Drum Brae Solutions, Midwich

heroes

The Royal Garden Hotel in Kensington, London played host to the PC Retail Awards 2009 on March 19th, gathering the channel together to celebrate the achievements of the last year. We bring you all the winners from the night, spanning every facet of the industry...

ow into its second year, The PC Retail Awards 2009 attracted over 300 members of the IT trade to The Royal Garden Hotel in London on March 19th, with 15 firms being crowned across the retail, distribution and vendor sections of the business.

Attendees enjoyed a night of comedy at the hands of host Adam Bloom, and the after party – featuring a dance floor, DJ, and casino – finished the night off in style.

All the key firms from the business were in attendance, providing a great forum for networking, as well as celebrating.

"We're extremely pleased with the PC Retail

N

Awards 2009," said Lisa Foster, managing editor of PC Retail. "The inaugural event last year aimed to unify all aspects of the trade under one awards ceremony, which was achieved successfully. This year’s awards built on that foundation, introducing new features such as the Industry Achievement award, and demand was greater than ever.

The feedback we've received so far has been hugely positive. We'd like to thank all the sponsors and everyone involved in making the night possible.

These awards are publicly voted for by an expert panel of judges, so all the winners should be very proud of what they have achieved. We look forward to seeing everyone again for next year's awards.”

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Drinks Reception Sponsor

Frontline Category Sponsor

Distribution Category Sponsor

Vendor Category Sponsor

Charity Partner

PCRetail April 19

PCR AWARDS 09:

FRONTLINE WINNERS

FRONTLINE High Street Independent

FRONTLINE Online Retailer

NOVATECH

AMAZON

“I am delighted that Novatech has won such a prestigious industry award. It’s a fantastic recognition of the hard work our team has put into the Novatech retail experience.

Thanks to all that voted for us, we look forward to working together this coming year.”

'A massive thanks to everyone who voted for Amazon.co.uk as best online retailer. We are delighted to have received this fantastic award.'

Amit Shah, Software Buyer

David Furby, Managing Director

FRONTLINE High Street Multiple

FRONTLINE Value Added Reseller

JOHN LEWIS

BEAR IT

"We are absolutely delighted to have won a PC Retail Award for the second year running.

This is a credit to all the hard work of the buying and selling teams within John Lewis."

‘Winning this award means a lot, to be recognised by your peers is a great honour, it shows that they respect and admire what you are trying to achieve. Mark and I work hard every day and it’s a testament to the team that we have assembled over the years.’

Mike Khalfey, IT Buyer

Adam Harris, Managing Director 20 PCRetail April

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PCR AWARDS 09:

DISTRIBUTION WINNERS

FRONTLINE Best Technical Support

DISTRIBUTION Sales Team: Home

GEEKS-ON-WHEELS

VIP COMPUTERS

“We’re very proud to receive the award and of the hard work we put in to get it. It’s a great achievement and we’re very happy.

We’ve always believed in great customer service and to get another award for it reinforces that belief.”

“We are thrilled to have won this award for the second year. Again we are being recognised for our hard work and continued focus in the Home area. We consistently look for new ways to meet customer satisfaction and our sales structure offers a tailored service.”

Jamie Shaw, Managing Director

Karen Duffy, Sales Manager

DISTRIBUTION Sales Team: Business Sales Innovation

DISTRIBUTION Marketing and PR Team

ENTATECH

GEM CREATIVE

“On behalf of all at EntaGroup, thank you to all those who voted for us. Winning one award was fantastic, two is immense. A well organised event – I do hope that PC Retail now realises it can go bigger!”

“I would like to say a big thank you to everyone who voted for us. As our division grows, we look forward to building new relationships with partners to offer our unique marketing solutions to their business.”

Jon Atherton, Group Vice President Commercial

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Neil Handa, Marketing Manager

PCRetail April 21

PCR AWARDS 09

DISTRIBUTION WINNERS

VENDOR WINNERS

DISTRIBUTION Specialist Distributor

VENDOR Sales Team: Home

TARGET COMPONENTS

BULLGUARD

“The whole team here at Target work extremely hard to provide the highest possible level of service, and we are delighted and honoured to be recognised again by our peers in the channel. We'd also like to thank PC Retail for another excellent event.”

“We are extremely pleased and proud to have won. Our Sales Team work very hard supporting our active customer base and promoting all we have to offer to all the independent resellers. It’s great that the team have received recognition and this will only help motivate them further.“

Paul Cubbage, Managing Director

Alan Case, UK Sales Director

VENDOR Sales Team: Business

VENDOR Marketing & PR Team: Home

ACER

TOMTOM

“Acer are delighted to receive the Business Sales award, we see it as really positive response to our consistent channel strategy, reseller focused channel programmes and the opportunities partnering with Acer can bring.”

“TomTom is thrilled to receive the PC Retail Award for Marketing and PR Team: Home.

We consider this as the highest industry recognition for our training, marketing, events and PR programmes. Thanks PC Retail!”

Bobby Watkins, UK Country Head 22 PCRetail April

Damian Woodward, Sales and Marketing Manager UK/Ireland

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PCR AWARDS 09

VENDOR Marketing and PR Team: Business

VENDOR Specialist Vendor

MICROSOFT

KINGSTON TECHNOLOGY

“Not only is this a significant achievement for the marketing and PR team but for Microsoft as a whole. We’re extremely pleased to receive strong support from our channel and will continue to help partners boost their profitability during this period of economic uncertainty.”

“We are honoured to receive this recognition from PC Retail. Being selected for the Specialist Vendor award is a particularly proud moment because our driving goal in the retail space is to deliver the best in class service to our retail partners, while providing bespoke consumer memory products”.

Clare Barclay, Director of Partner Strategy and Programmes

Paul Leaman, European Retail

Industry Achievement

Grand Prix

CK, YOYOTECH

ACER

Winning a PC Retail award is a fantastic achievement and, to be honest, a very humbling experience. That your peers join together and vote for you in this way is a really fantastic feeling. I was giddy for several hours afterwards on pure emotion - and a little help from my friends at the bar!”

“The Grand Prix award is a great achievement and we are especially pleased that the award was in recognition of both our channel strategy and our product innovation and marketing In 2008. We are now focused on delivering even stronger growth and results in 2009 and beyond.”

Adam Westley, UK Marketing Manager

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PCRetail April 23

widget

Congratulations to all the winners at the 2009 PC Retail Awards.

DELL

Changing the

channel

After heading up the UK division of Dell’s PartnerDirect programme since its inception, Andy Dow left the firm earlier this year. Andrew Wooden talks to his replacement Paul Harrison about the future of the programme and its successes so far…

“Uptake has been good, we’ve been delighted with how ready the partners have been to engage with Dell.”

Paul Harrison, Dell

You recently took up the position of UK channel head following Andy Dow’s departure.

What do you plan to do differently in terms of running Dell’s channel program?

I’m looking at it now and asking what are the opportunities and challenges for the next 12 months? There have been some major changes within Dell about the way we sell as an organisation. The key thing is how we synchronise our business and integrate our partners.

The division was set up just over a year ago, what lessons have been learned since then and have any operational changes been needed as a result of them?

The backdrop to everything going forward is that we now have this integrated P and L (profit and loss), Partner Direct is here to serve the partners and their segment and make sure we facilitate an acceleration of collaboration between our partners in the segments. That’s the fundamental change we’ve put in to place after the first 12 months.

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How has uptake of the programme been? How many retailer/resellers have signed up?

Uptake has been good, we’ve been delighted with how ready the partners have been to engage with Dell. The Partner Portal, which is the partner’s first access point with Dell, has been very successful.

In the last few weeks since I’ve been in the position, I’ve met with a selection of partners. We have a wide variety of them, some specialising in storage, virtualisation and server consolidation.

We’ve got a good mix, what we need to make sure we do is ensure that, once the partners are on board, we manage that relationship and support them in terms of reaching the right levels of accreditation that they want.

How are you convincing more to sign up, and how many more do you want?

What we’re really doing is making sure that the partners that we have on board get the right level of support, the right level of engagement and that we are continuing to work with them in order to

PCRetail April 25

DELL

The Studio Hybrid (pictured) is Dell’s smallest desktop computer and is marketed as its greenest, most power efficient offering

promote growth. A lot of the partners that we have on board may not be dedicated solely to Dell, but sell other manufacturers’ products as well.

What we need to do is help our partners progress into the right areas to support their business. I’m getting different feedback from a wide variety of partners that are keen to accelerate their accreditation. We’ve got other partners that are keen to move into our laptop offerings, or our desktop offerings. So the whole thing depends on where the partners want to go.

I don’t want to put a vanilla programme onto each partner. We need to build business cases and support

programmes to meet the specific needs and aspirations of different partners.

What are the long terms plans for the channel business? Where do you see it in five years?

I can’t give specific figures, but what I can say is that we’ve all just returned from a sales conference in Madrid, where all of the Dell sales businesses were together. It was hosted by the VPs who lead our European organisation. From that it was clear that the channel is one of our top three priorities going forward. So there’s a massive amount of internal marketing, collaboration and education.

As I understand you’ve signed a deal with storage distributor vendor Hammer, will Dell be working with more distributors in the UK? For storage we’re working with Hammer and for imaging we’re working with Micro P. PartnerDirect was built around giving the partner an ability to have a direct plug in with the manufacturer. We need to be watching the market, and depending what our partners expectations and requirements are as their needs evolve, if distributions needs to appear in our plan, then we would certainly look at that. I can’t say we’re definitely going to sign up X amount of distributors, that wouldn’t be correct at this stage.

PARTNER DIRECT TIMELINE April 2007 – Dell first announces it intends to begin selling through the channel, having up until that point sold exclusively direct to the consumer December 2007 – PartnerDirect, the embodiment of that intention, launches in US February 2008 – Programme launches in Europe and Canada. Andy Dow moves from distributor Westcoast to head up UK operations April 2008 –Launches in China and India June 2008 – Launches in central America and the Caribbean. Certifications for enterprise architecture and small medium enterprises launched in Europe September 2008 – Launches in Mexico Australia and Brazil. 28,00 partners registered globally Dec 2008 – Now available in 148 countries January 2009 – 15,000 partners registered across Europe February 2009 – Dow leaves, to be replaced by Paul Harrison

26 PCRetail April

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MYSTERY SHOPPER: LEICESTER

SIX STORES WERE VISITED: Comet, Currys, PC World, Computer Warehouse, John Lewis and Currys.digital

This Mystery Shop was conducted by infinite Field Marketing Solutions, a leading provider of field marketing services to the technology sector. The solutions provided include Training, Market Research, Mystery Shopping, Demonstration Days, Roadshows, Merchandising and Compliance & Data Capture. Visit our website for details and to request a Case Study.

Mystery Shopper:

Leicester Our Mystery Shopper this month went shopping for a new machine, but which one: Mac or PC? She wanted to organise photos, browse the web, listen to music, watch videos and do word processing. She had used both a Windows-based PC and an Apple Mac in the past, so which would stores recommend...?

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CURRYS Score: 4/10 I EXPLAINED to the member of staff at Currys that I had used a Mac in the past and was now looking for a new system, but wasn’t sure whether to go for another updated model or to explore other products from different manufacturers. With a vacant look I was marched away from the Macs we had just been standing at and taken to one of the cheapest laptops on the shelf, priced £440.40.

Reading from the price ticket he recited that it had an Intel Core 2 Duo processor, 3GB of RAM, a 160GB hard drive and a 15.4-inch screen.

I explained that price wasn’t an issue and that if there was a better product, I wouldn’t mind spending the money, hoping that this would give him a huge hint to try and up-sell products. He said: “If you can get it cheaper, why not!” Picking up on the disappointment on my face he asked if I was happy with the product. I used the chance to talk about Mac products again, hoping for inspiration.

There was no mention of any specific specifications or technologies, but he added that it was stylish and would look good in any home; though it was expensive. There was a silence where I expected a little more, but he must have been all talked out.

I made my excuses and left the store. I didn’t feel like any real sales pitch was made and explanation of the products was non-existent.

PCRetail April 29

MYSTERY SHOPPER: LEICESTER

PC WORLD Score: 7/10

JOHN LEWIS Score: 9/10

COMET Score: 5/10

I WALKED around the computer section of the store, waiting for a member of staff to approach me. After only a couple of minutes, a young gentleman asked if I needed any help. I explained to him what I was looking for.

Firstly, he talked about the HP DV5, which was on special offer at £529.99. It had 3GB of RAM, a 250GB hard drive and a Blu-ray player.

After some heavier hinting than in the previous store, the sales consultant eventually began to discuss the benefits of the iMac. He continued, without spending much time pointing out the benefits of the product, that it was very expensive but is “an alright piece of kit.”

It was clear which one was his favourite, so I didn’t bother asking him to endorse one over the other. I left the store feeling that he hadn’t really explained the differences between the products.

I EXPLAINED to a member of staff that I needed a laptop computer mainly for browsing the internet, viewing photos and watching the occasional video.

With no hesitation at all, he jumped at the Apple MacBook, priced £925 and boasting a 2GHz Super Drive. It had a 13.3inch screen, which was large enough to watch my movies and view photographs.

I was then shown the Sony Vaio FW11, priced £1,130. It had a 16.4-inch screen, Blu-ray drive and a large 250GB hard drive.

The Mac was more suitable for the style conscious customer, I was told, and was more affordable. However the Sony laptop had more technology, affecting the price.

A demonstration of both followed, with the choice left down to me.

This was an efficient and very competent sale. The salesman didn’t beat about the bush and went straight to two models for a good comparison.

THIS STORE was one of the smallest that I had visited and didn’t have the widest selection available, but I was still hopeful in my search.

I explained that I was looking for a new machine and that I had used a Mac before, but wanted to consider alternatives.

He said that if it was a Mac that I was used to, then it would probably make sense if I stuck to what I knew.

The Apple MacBook Air had a sleek and stylish design with 2GB of memory, 250GB hard drive and an adequately sized screen at 13.3-inch for £1,711.79.

Okay – but what about other machines?

Several strong hints later, nothing else was forthcoming. I directly asked him to explain other competitor products. “You should probably stick to what you know,” I was told.

Realising the end of our conversation and lack of enthusiasm towards the sale, I thanked him for his time and left the store.

SUMMARY OVERALL my trip to Leicester was a mixed bag of success.

The service offered varied greatly from one store to another, with a similar experience on available choice. Some stores offered clear and defined choices between Windows driven PCs and a Mac, narrowing it down to one clear choice between each and not baffling me in too much technical detail.

CURRYS.DIGITAL Score: 4/10

TEC 7 (House of Fraser Concession) (3/10)

EXPLAINING that I was looking for a laptop, I was immediately met with my first barrier.

The member of staff told me that it probably wasn’t the best place to browse and recommended that I try the larger Currys store, adding that they would have more stock and availability. Okay, fair enough, however, I tried to overcome this by saying that I just wanted information for now.

The moment I mentioned an Apple Mac, I was passed to another member of staff presuming that he would know more.

Asking very direct questions – which I thought would help – proved to be of little use, with answers worthy of a politician.

There was an obvious and considerable lack of product knowledge and information on any product. After a couple of specs read out from the trusty in-store computer system, there was still no further clear advice other than to try a larger Currys store. I took his advice and left.

IT WAS a small and very empty store.

Salesmen were clearly visible on the shop floor. I explained that I had used a Mac laptop in the past and that I was looking for a newer model or something completely different. The salesman proceeded to ask me to explain the tasks I needed to do.

I said that I browsed the internet, check emails, wanted to organise my photos and movies. He added that there wasn’t any stock of Macs in-store, but he could order one in. I asked him to give me some recommendations he may have for either Macs or Windows driven machines, trying to prompt him.

There wasn’t anything forthcoming. He pointed me towards the right hand side of the store and told me to have a look at what they had got and to ask if I needed any further help.

Obligingly, I walked towards the wall with the laptops on it and out the door.

30 PCRetail April

“John Lewis came top, with its enthusiastic, polite, competent and knowledgeable sale.

There was a clear recommedation, giving me the best advice.”

John Lewis came top with its enthusiastic, knowledgeable, polite and competent sale. There was a clear recommendation which allowed me to select the best product. PC World also did well, but the salesman’s bias tainted his otherwise good recommendation.

On the flipside, I was disappointed by Tec 7’s performance. I expected more from an independent. Currys.digital also disappointed, with the salesman apparently quite happy to pass off the chance to a sale to another store.

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CHANNEL EXPO

Education, education, education Home grown shows, such as Channel Expo, have always been much more tightly focused on the UK channel, and been noticeably devoid of the hugely expensive ubër-stands, which ultimately don’t provide much tangible benefit to anyone.

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This year, Channel Expo organiser Incisive Media is expanding the education aspect of the show, in a move to provide attendees with tangible advice from a range of experts on how to make the most out of the market.

Andrew Wooden takes a look…

n a less than cuddly economic climate, most companies will be looking to cut costs wherever they can. This reaction has meant that large scale, flashy technology shows such as CeBIT registered less attendees and exhibitors this year compared to last. While still on a huge scale of course, the numbers were definitely in decline.

Similar things were reported from CES. Held in the flashiest city of all time, tightening budgets were felt there as well. For a show where the spectacle of the thing is half the point (you don't go to the bother of renting huge amounts of space in Las Vegas for nothing), it is perhaps even more noticeable when things are slightly stripped down.

Furthermore, the fact that exhibitors at big international shows often don't know pricing and availability specifically for the UK market, its relevance is often called into question.

I

Home grown shows, such as Channel Expo, have always been much more tightly focused on the UK channel, and been noticeably devoid of the hugely expensive ubër-stands which ultimately don't provide much tangible benefit to anyone.

Channel Expo organiser Incisive Media is planning on expanding this idea of infusing the trade show with the practical benefits of a bigger than ever education area to the 2009 show. The whole point being, if times are indeed going to be harder for the trade, then ramping up the amount of advice and discussion forums has to be a good idea. The CRN Education Theatre intends to do just that.

The eclectic mix of discussions will look at specific ways of combating reduced consumer spending, new technologies such as cloud computing and virtualisation, fraud and how to expand effectively.

PCRetail April 33

CHANNEL EXPO

Time Table for CRN Theatre Day 1: Wednesday May 20th 10.30 – 11.00: Change, technology and people: the future is now with Matthew Poyiadgi, VP EMEA, CompTIA 11.00 – 11.30: Shift and adapt: the changing dynamics of the channel, services and profitability with Graham Palmer, head of Intel UK 11.30 – 12.00: Victory via Virtualisation with Marc Groetelaars, director for EMEA North Partner Organisation, VMware 12.00 – 13.00: Channel trends and opportunities: gaining competitive advantage with Tiffani Bova, VP Research, Indirect Channel Programs and Sales Strategies at Gartner 13.00 – 13.30: Seven keys to sales success with Steve Gilroy, international business development consultant, Reseller Business Academy & Biz 13.30– 14.00: Clouds on the horizon: the opportunities of cloud computing with Peter Lorant, head of EMEA partners at Google Enterprise 14.00 – 14.30: Seizing the upside of a downturn with Paul Harrison, Dell’s UK channel head 14.30 – 15.00: Un-crunching credit: three views from the channel with Euler Hermes, De Lage Landen and Derek Walton, finance director at Magirus 15.00 – 15.30: SAM – Do or die? With John Lovelock, chief executive at the federation against software theft

Exhibitor list so far 8el AEG Power Solutions Ltd Acronis Antec Aserver NV Avistar Avnet Backup Agent Brigantia BullGuard CRN Reseller Business Academy CSI Leasing UK Limited Cables To Go Cisco Euro Challenge CensorNet Ltd Comms-care CompTIA Computer Bookshops Connect Business Continuity Corporate Rewards Datafort Ltd Dell E92 ESET UK Emerson Network Power

European Reseller Exponential-e Limited Gamma Telecom Gen-X IT Gigabyte Google Got IT Grafoteam IASO Backup Technology Icecat Idsbox Ingram Micro Intel Isell J&J Associates Kaseya Kraun Kyocera Labtech Level Platforms Lexmark Magirus Meroncourt Europe Ltd Norman Data Northamber

OKI Printing Solutions Oracle PC Association PC Retail PSA Parts Quiet PC Redstone Mobile RET UK Ricoh Securstore Scanbar Technology Ltd Securstore Seiko Instruments Inc. Spitfire Network Services Ltd T-Mobile Trustmarque Solutions Ultra-X Uniworld Communications Varlink Wasp Barcode Technologies Widget Xerox Y3K Zigor Correct as of going to press

Day Two: Thursday May 21st 10.30 – 11.00: Best of British with Ben and Jos White, founders of Messagelabs 11.00 – 12.00: After the storm with David Smith, the Sunday Times’ economics editor and author 12.00 – 12.30: Conducting a business health check with Nitin Joshi, founder of ChannelMoney 12.30 – 13.00: Going global: taking your business abroad with Was Rahman, ICT strategy and technology advisor at UK Trade and Investment 13.00 - 13.30: What margin is there in green IT? With Jon Godfrey, director, Simms lifecycle services 13.30 – 14.00: New Models of engagement with Ian French, managing director of Siceo 14.00 – 14.30: Marketing techniques in the digital age: the key to engaging new customers with Justin Harling, managing director of CAE and Geoff Undrell, managing director of Xact Marketing 14.30 – 15.00: The fight against fraud with Martin Williams, chief executive of Graydon

34 PCRetail April

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Retailers can Print Less and Save More with Lexmark.

Retailers are facing their toughest trading conditions in decades. In order to prosper, it is essential that they drive cost and waste out of their business; seize every sales opportunity; and give customers a reason to keep coming back to their store.

Confronted by such challenges, print is not an obvious priority. Yet, it is one that more and more retailers are addressing for solid financial and commercial reasons.

Lexmark is already helping eight out of 10 of the UK’s top retailers gain control of printing, and the solutions we have developed for them will also benefit smaller, local concerns.

Businesses spend on average up to 6% of their revenue on printing and active print management can cut office print costs by up to 30%1. Lexmark’s experience suggests that savings of up to 40%2 are achievable, and not just in administrative offices, but also in retail stores, warehouses and distribution centres.

Lexmark’s Print Less, Save More strategy is already in place in many household names such as Dixons Stores Group International (DSGi) and has significantly reduced print costs, energy use and paper consumption through better print management and more efficient business processes.

It consists of four main elements that can be implemented as part of a complete managed print service or on an ad hoc basis.

1

Optimise your device architecture

A typical retail organisation will have acquired printers, copiers, MFPs, faxes and scanners in a piecemeal fashion over a number of years, and will have no idea how many print devices it has or how much they cost to run. They will have come from a variety of suppliers, have different maintenance contracts and require different consumables.

Lexmark can reduce a customer’s print costs simply by rationalising its printer fleet.

Typically this will involve replacing single function devices with multifunctional printers; desktop printers with shared network devices; and A3 copiers with A4 MFPs. Reducing the number of devices required and modernising the fleet will save money on hardware and support costs, reduce energy consumption and simplify consumables management in head office and retail outlets.

However the strategy is also about placing the right device in the right place to maximise the retailer’s profitability.

Today, when there is such fierce competition for every pound spent, it is essential for

Lexmark’s experience suggests that savings of up to 40% are achievable, and not just in administrative offices, but also in retail stores, warehouses and distribution centres.

2

1 2 3

sales staff to spend as much time as possible with the customer. In order to maximise sales opportunities, it may be better to have a number of networked desktop printers around the sales floor, rather than one shared device in the back office to which staff must walk to collect contracts and warranties.

An example of where a strong business case can be made for an additional printer is in-store colour printing. Most retail organisations produce point of sale and marketing material centrally and send out standard packs to each store regardless of its size or requirements. This is costly and wasteful, as much of the material will never be used and needs to be thrown away.

Adding an in-store colour printer for the production of everything from shelf edge labels to marketing material, such as banners, posters and flyers, eliminates this waste, whilst giving stores the ability to react to local business opportunities the moment they arise.

In smaller businesses that may not have enjoyed the luxury of bespoke colour POS before, the ability to create colour marketing material can have a positive impact on sales: research conducted by Sorensen Associates shows using colour rather than black and white material in-store can increase sales by up to 2.4% 3.

Source: InfoTrends/CapVentures. “Networks Document Solutions Forecast 2007-2012, Network Document Solutions Consulting Service”, August 2008 Lexmark data based on Lexmark Global Services’ customer experiences.

Sorensen Associates Video Analysis and Store Audit, Fall 2000; BP Convenience Store Pilot Study, Fall 2000.

SECTOR GUIDE: CHILDREN’S SOFTWARE

Child's

play?

“Children are leaning more than ever towards computer and video games as their first choice of entertainment.”

Grant Hughes, Focus Multimedia

www.pcretailmag.com

Some say gaming could overtake television as the primary entertainment medium in the UK. But is there any way for parents to ensure that their children are playing something suitable that will help to develop their skills, and how can this boost your bottom line? Ben Furfie speaks to the experts...

ith Easter fast approaching and summer just around the corner, parents’ minds will invariably be turning to the question of how to keep their children amused, while keeping their minds working throughout the long breaks.

“Children are leaning more than ever towards computer and video games as their first choice for entertainment,” says Focus Multimedia’s PR and marketing manager Grant Hughes. However, it isn’t just a paradigm shift away from television that is seeing children spend their time differently; it’s also affecting how much parents can get involved.

“Casual games are easy to pick up and play and family friendly, so for those reasons we’re finding that children are increasingly joining in with their parents and siblings,” adds Hughes.

But with this shift away from television to games, is price still important? “Pricing strategy is crucial,” comments Avanquest Software Publishing’s sales director Steve Powell. “Titles within the budget category are often impulse purchases.”

Unlike the bulk of the games industry, which focuses on major launches like The Sims 3 and Harry Potter, the budget side of the business benefits from the long tail. “The sector generates income all year

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round with higher margins than what you might find in other categories,” argues Powell.

“Budget products are perfect pocket money presents,” adds Powell, dismissing the theory that children’s software only sells during the school holiday periods. “Granted, they are great stocking fillers too, but at their price point, they offer exceptional value for money and are seen as a stimulating and entertaining alternative to television.

There will never be a shortage of demand, while regular and lucrative seasonal promotions ensure a greater market penetration.”

However, despite this Powell stresses that the products won’t sell themselves and some creative positioning to take advantage of pester power is necessary. “These products are impulse purchases and should be promoted in-store to drive this type of sale. High profile positions are critical and free standing display units, spinners and counter tops will attract attention and consumer interest.”

Hughes agrees, adding: “Make sure you stock a good breadth and depth of titles and also consider maximising your offering with a counter stand or larger fixture in a high footfall area of your store.”

“When merchandised effectively at key periods in

PCRetail April 39

SECTOR GUIDE: CHILDREN’S SOFTWARE

the year, such as Easter, the summer holidays and Christmas, there will be high demand and significant potential for retailers,” adds Powell.

Powell also argues that it is not possible to just stock any old game for a couple of pounds and expect it to sell: “The market is heavily driven by the popularity of brands. The most successful are TV or film characters and licences with merchandising opportunities across multiple product categories, such as toys or clothing. Children’s software is a very competitive category, where strong brands and aggressive price points are the key to success. These titles have increased brand awareness.”

Title: Dora the Explorer: Candyland Publisher: GSP Distributor: Centresoft/Ideal Software/Interactive Ideas/Gem/Music Box Leisure If parents are looking for a title that any child can play – whether they can read yet or not – then Dora the Explorer: Candyland from GSP does the job. Based around the board game of the same name, children can ‘take a rainbow journey’ with Dora and friends, while developing their spatial awareness and colour association.

Title: Roary the Racing Car Publisher: GSP Distributor: Centresoft/Interactive Ideas/Gem/Music Box Leisure Also based on a popular children’s series, Roary the Racing Car: Pitstop Puzzles is a package of eight games and puzzles, designed to teach children key skills. Players will help Roary solve various challenges around Silverhatch while building upon the background story of the show.

Title: Go Diego Go: Safari Rescue Publisher: GSP Distributor: Centresoft/Interactive Ideas/Gem/Music Box Leisure Set against the story of popular television show Go Diego Go, children must help Diego to beat the magician who has cast spells on all of the African animals. From giraffes with short necks through to zebras with no stripes and elephants that have been turned to stone, Diego and new friends Erin the Elephant and animal rescuer Juma, must use his magic drum to free everyone.

Title: Finley the Fire Engine Publisher: GSP Distributor: Centresoft/Interactive Ideas/Gem/Music Box Leisure Aimed at children of three to six, GSP’s game of the popular television show gives children eight puzzles to work through. Set in Friendlyville, the game follows the main themes of the series, such as why wearing glasses is nothing to be embarrassed of. It is ideal for young children to play when developing logic and social skills.

Title: Encyclopaedia Britannica Children's Edition Publisher: Focus Multimedia Distributor: Mastertronic The UK’s best-selling encyclopaedia has been adapted especially for children aged between the ages of six and 14. With plenty of content that is relevant for their studies, it removes the problem of children getting distracted while researching information online. It also includes a three-month free trial to the online version of the encyclopaedia.

Title: Harry Potter and the Half Blood Prince Publisher: EA Distributor: Centresoft With the film likely to be one of the biggest blockbusters of the year, the game is also expected to do very well. While it’s not strictly educational, the extra parts of the storyline it explores might just be the stimulus to get those children who haven't read the books to pick them.

40 PCRetail April

Title: Bookworm Publisher: Focus Multimedia Distributor: Mastertronic Bookworm is the result of a collaboration between Focus Multimedia and Popcap games, and is designed to be educational as well as entertaining. Popcap – the studio behind Bejeweled – has concentrated on creating a fun game that helps develop children’s vocabulary for all the family, with Focus ensuring it has bright, colourful packaging that is sure to grab the attention.

Title: The Sims 3 Publisher: EA Distributor: Centresoft The latest in the hugely popular series is due to land on retailers’ shelves this June and is promising to be a huge step forward for the franchise. Ideally suited for children, not just because of its gameplay, but also because of its focus on budgeting, socialising and forward planning. It is also arriving just in time for the summer holidays.

CONTACTS Centresoft: 0121 625 3388

Mastertronic: 0845 234 4242

Interactive Ideas: 0208 805 1000

Music Box Leisure: 01772 455000

Gem: 01279 822822 www.pcretailmag.com

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SECTOR GUIDE: MOTHERBOARDS AND PROCESSORS

Mother of all invention With strong sales of laptops and netbooks, it might be fair to assume component sales would be down, but we’re finding the high-end PC market is still seeing a lot of demand.

Nigel Sutch, EntaTech

www.pcretailmag.com

With budgets currently tight, it can be hard for the average shopper to convince themselves they need that new motherboard or shiny new processor. Ben Furfie speaks to three channel experts to find out just what retailers can suggest…

n this current economic climate, both consumers and businesses are having to look at their outgoings and disposable income and consider whether that new computer is really necessary.

Components have long been heralded as the ideal solution for those who want to boost the power of their computer cheaply, but with portable computers having passed the 50 per cent mark in terms of shipments versus desktops, does the market still exist?

“With strong sales of laptops and netbooks, it might be fair to assume component sales would be down, but we’re finding the high-end PC market is still seeing a lot of demand, especially from the do-ityourself market,” comments EntaTech’s motherboards and processors channel manager Nigel Sutch.

The continued demand has manifested itself in new products. Both the motherboard and processor markets have seen new platforms emerge, with Intel launching X58 and AMD launching AM3 recently.

“Currently the most focus in the market is on the X58 series of Intel motherboards, which use the new Intel Core i7 processors, and AMD’s AM3 platform, which will utilise the new Phenom II AMD processors,” explains Target Components’ product manager Glen Rhodes.

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In particular, Intel’s new X58 boards are aimed at the high end of the market, which has shown little sign of slowing down. “The new X58 chipsets are aimed directly at the gaming and enthusiast market, boasting DDR3 support and Tri-SLI/Crossfire too,” adds Rhodes. “However, with their hefty performance comes a hefty price tag.”

So with consumers looking to scrimp and save on anything they can, is it really possible to sell new hardware? “Yes,” answers Sutch. “Although the current market is tough, people seem to be looking for products that will have a longer life-cycle.”

Rhodes agrees, but says that with some smart selling techniques, it is possible to help customers realise just what is in their reach. “AMD is aiming to become the more affordable route to upgrading through its new Dragon platform.”

VIP Computers’ CPU product manager, Lee Gordon, echoes both Sutch and Rhodes, adding that the platform has more flexibility that might be apparent at first: “With consumers still cutting back, the new AMD Phenom II processors offer retailers and system builders alike, the ideal opportunity to sell a future-ready processor that is compatible with current AM2+ motherboards.” Expanding on the

PCRetail April 43

SECTOR GUIDE: MOTHERBOARDS AND PROCESSORS

benefits for system builders, he says: “Their backwards-compatible features mean they can build a cost-effective system that is based on the latest processors, but with a cheaper AM2+ motherboard that can then, at a later date, be upgraded by the user to an AM3 alternative.”

“I think the very best advice is to concentrate on a good mixture of chipsets,” adds Rhodes. “Components such as the buzz products (X58 and 790GX), the midrange (P45 and A770), and the bigger volume movers (G31 and NF6150). It’s also important to stock a

varied range of processors to suit the motherboards that you stock. Merely concentrating on one area at the moment could send customers elsewhere, as no two customers are alike in their requirements.

“The number one priority for retailers or resellers should be looking out for a good quality motherboard as that is the most crucial – but oft underappreciated part of a computer. Retailers and resellers should offer user-friendly hardware designed motherboards that offer convenient, easy assembly and protection for the user,” he adds.

The number one priority for retailers or resellers should be looking out for a good quality motherboard, as that is the most crucial, but underappreciated part of a computer.

Glen Rhodes, Target Components

RECOMMENDED Intel Motherboards

Intel Processors Product: Gigabyte GA-EX58UD3R

Product: Intel Core i7 Extreme Edition 965

DESIGNED specifically to utilise the benefits of Intel’s Core i7 processors and its X58 chipset, Gigabyte’s motherboard is one of the fastest currently available. Replacing the FSB with Intel’s new QuickPath Interface technology, it eliminates the bottleneck between the processor and chipset, leading to a much faster and smoother experience, when gaming or using the PC for any other intensive application.

INTEL’S top-of-the-line native quad-core processor, the Extreme Edition 965, is a 45nm chip with a clock speed of up to 3.2GHz. It also has a cache of 256KB L2 and 8MB shared L3, and a QuickPath Interface speed of 6.4GT/s reducing the chances of bottlenecks. It also brings the memory controller onto the die to increase speed of data transfer.

Product: Intel Core2Duo T960

Product: Asrock X58 Deluxe BUILT FOR Intel’s new 1366 socket, Asrock’s motherboard for Core i7 and Core i7 Extreme Edition processors supports the chipmaker’s new DynamicSpeed and QuickPath Technology. It comes with Asrock’s DuraCap high quality capacitors, which help to prolong the life of the motherboard. The X58 Deluxe also supports both ATI CrossFireX and Nvidia’s SLI.

IT MIGHT be last gen, but the Penryn still holds its own against the majority of its challengers, but with a price approximately half that of its Core i7 counterpart. With a clock speed of 2.8GHz and a bus speed of 1066MHz, it is still more than capable of playing the latest games.

Product: Biostar T-Power X58 v50 THE T-POWER X58 is Biostar’s top motherboard for Intel processors. Offering a huge array of features including extreme durable capacitors and space-pipe thermal design, the board is extremely durable, even when being pushed to its extreme.

It is compatible with all X58 processors, such as Core i7 and i7 Extreme.

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Product: Intel Core i7 920 INTEL’S Core i7 920 shares many of the same features as the Extreme Edition 965.

However, unlike the more expensive 965, it comes with a clock speed of 2.66GHz, a lower core multiplier and a slightly slower QuickPath Interface.

The trade off though is a massive saving of around £600 off the retail price.

PCRetail April 45

SECTOR GUIDE: MOTHERBOARDS AND PROCESSORS

AMD Motherboards

AMD Processors Product: Asrock M3A790GXH128M

Product: AMD Phenom II X4 920

WITH SUPPORT for the new AM3 socket, the M3A790GXH-128M is Asrock’s top-of-the-line motherboard for AMD processors. It is built with the vendor’s DuraCap high quality capacitors, which help to prolong the life of the motherboard, and supports HyperTransport v3 and DDR3 dual channel RAM. This is the ideal motherboard for those who want an AMD-based PC that is as powerful as possible.

Product: Biostar TA790GXA3 DESIGNED for high definition content, Biostar’s AM2+ motherboard provides the ideal solution for anyone looking for ultimate flexibility when it comes to choosing a processor.

It is compatible with the latest Phenom X4 and X3s, as well as Athlon and Sempron processors. It also comes with support for ATI’s

Product: Asus M4A78 Pro ASUS MIGHT be better known for its range of laptops and netbooks these days, but its roots are firmly in the component market. Its latest motherboard, the M4A78 Pro, demonstrates this history, with an AM3 socket, Asus anti-surge protection, DDR2 RAM, ATI hybrid CrossFireX and 45nm Phenom II CPU support.

It also has support for AMD’s older AM2/AM2+ sockets. The M4A78 also comes with Asus’ EPU technology, which monitors power use.

46 PCRetail April

CrossFireX technology, allowing up to four GPUs to be mounted, creating a very powerful computer.

ONE OF AMD’s top of the line AM2+ socket quad-core processors, the Phenom II X4 920 has been designed to take advantage of the benefits of native multicore technology. Featuring a clock speed of 2.8GHz and HyperTransport 3.0 technology, it is a blisteringly fast processor. It also includes AMD’s Cool & Quiet v3.0 technology that helps to reduce the power consumption through fans, and at the same time increase the lifespan of the processor.

Product: AMD Phenom II X3 720 AS WITH its quad-core counterpart, the Phenom II X3 is a second generation native multicore processor, but with three cores instead of the four on the more expensive X4 920. It features the same clock speed as its counterpart, as well as its advanced feature, but at a price around £30 less than the quad-core product.

Product: Gigabyte GA MA790GP DS4H

Product: AMD Phenom X3 8650

BASED AROUND AMD’s AM2/AM2+ chipset, the GAMA790GP-DS4H is a high performance motherboard, with support for quad-core processors, HyperTransport 3.0 technology and 128-bit floating-point units.

It also features Gigabyte’s own S series technology, which is designed to help the motherboard reach maximum performance with highly customisable settings.

IT MIGHT be a last generation processor, but the AMD Phenom X3 8650 can still hold its own against its more expensive second generation cousins.

Featuring the same native multi-core technology as the newer Phenom II processors, the 8650 is very quick and ideally suited for applications where speed is key, but price is a factor.

Contact EntaTech: 0870 770 9588 Spire Technology: 0870 750 5100 Target Components: 01977 739 300 VIP Computers: 0871 622 7500 www.pcretailmag.com

Congrat

Winners: High Street Independent: Novatech High Street Multiple: John Lewis Online Retailer: Amazon Value Added Reseller: Bear IT Best Technical Support: Geeks-On-Wheels Sales Team: Home: VIP Computers

Sales Team: Business: EntaTech Sales Innovation: EntaTech Marketing & PR Team: Gem Creative Specialist Distributor: Target Components Sales Team: Home: Bullguard Sales Team: Business: Acer

ulations! to all the Nominees and winners of the PCR Awards 2009

Marketing & PR Team: Home: TomTom Marketing & PR Team: Business: Microsoft Specialist Vendor: Kingston Technology Industry Achievement: CK, YoYoTech Grand Prix: Acer

SECTOR GUIDE: WIRELESS DEVICES

Sony DAV–DZ860W Midwich SRP: £345.99 This state of the art 1,000 watt 5.1 channel DVD home theatre system uses S-AIR technology for wireless rear speaker operation, pumping out a total of 1,000W from four sleek floor standing wireless speakers and a floor shaking 285W subwoofer. The stylish design integrates seamlessly with BRAVIA TVs and Sony disc players, while the 24-bit s-master digital amplifier delivers crystal clear CD quality sound.

Unplugged Wireless technology is arguably the next stage in the evolution of IT and consumer electronics.

As the emphasis on mobility grows, Matt Grainger looks at what it is likely to bring in future and highlights some of the products available on the market today…

“Wireless is the future of computer technology.

Wireless is already the standard.”

Greg Hartill, Saitek

www.pcretailmag.com

ersonal wireless technology has transformed the way IT works in our everyday lives.

Although wireless devices have been with us in one form or another for over a century, it is only in the last few years that the technology has been available to the everyday consumer for such a wide variety of uses and it has quickly become embedded in the social psyche of the nation.

As with many of the more recent innovations, the driving force behind the growth of wireless has been the mobile phone, which has done more to normalise the concept of mobile technology than any other device. The rising popularity of the mobile PC has also had an influence, particularly in the business world, where time away from the office no longer has to be unproductive thanks to the world’s growing network of wi-fi nodes.

“Wireless is the future of computer technology,” states Saitek’s national account manager Greg

P

Hartill. “Wireless is already the standard. A business executive can be lying on the beach in Barbados, or fishing in the Lake District, but be a click away from his business if the need should arise.”

It doesn’t just mean that business executives don’t have to leave the beach, wireless technology means convenience to many people. Laptop users don’t have to carry around a variety of leads with them, and IT administrators have found that wireless networks are considerably easier to adjust or maintain than cable. Remote access even means that software issues can be resolved without having to work via computer illiterate users.

Sandberg’s product manager Anders Petersen concurs: “I’m sure that more and more devices will become wireless as it gives the user so much more freedom. Wireless USB is around the corner, and wireless HDMI is also ready by now – some are even talking about wireless power. Additionally,

PCRetail April 51

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SECTOR GUIDE: WIRELESS DEVICES

wireless transfer speeds are increasing rapidly so, in my opinion, wireless has come to stay.”

Wireless data transfer will not be the only technology to emerge in to this growing market. Last year’s Intel Developer Conference featured a working prototype of a wireless power transmitter with the catchy moniker of wireless resonant energy link (WREL), which uses attuned magnetic fields to transmit energy with 90 per cent efficiency at ranges of three feet. The intended end market use for the technology is remote recharging of mobile phones or PCs, and will be installed in everyday items like desks, coffee tables or picture frames.

Although WREL is unlikely to be market ready for at least four years, it’s a good example of how wireless technology will continue to revolutionise computing and the way in which we use it. Wireless has also

“Wireless technology touches so many different areas of modern life and is likely to do so even more in the future.”

Greg Hartill, Saitek

been one of the key components in bringing the Cloud Computing model in to the collective awareness of consumers around the world.

“Wireless technology touches so many different areas of modern life and is likely to do so even more in the future,” continues Hartill. “One example of this kind of penetration would be the internet. One of the

great benefits of the internet is the way it brings people together, be it for gaming, conversation, sharing photographs or video conferencing of business meetings. Wireless technology can only expand these benefits and I think the market reflects this.”

At the moment, while wireless does bring the value of convenience to the market, the possibilities for the convergence of wireless technology and the data cloud seem like the stuff of science fiction. It is quite possible that in the not-too-distant future, everybody will carry a single mobile data device that will be able to access the internet for any reason, from any location. Indeed, we are currently seeing a number of vendors, such as Apple, Acer and Nokia, jockeying to position themselves as that future device.

Whatever the future brings, wireless is definitely going to be one of the sectors worth watching.

Sandberg Wireless Touchpad Keyboard Interactive Ideas SRP: £62.99 With an operating range of up to ten metres, the Sandberg Wireless Touch Keyboard offers a mobile mediacentric solution for home PC users.

Sweex Wireless Broadband Router 300 Mbps 802.11N Spire SRP: £39.99 This is a 300MBps wireless broadband router with a four port switch. Originally intended for businesses, this router has seen

Designed for use some distance from the desk – for example while sitting on the sofa – it allows users to easily surf the web, play music or watch films. The keyboard is also equipped with a row of shortcut keys for standard Windows applications, as well as special keys for navigating Windows Vista Media Centre. The built-in touchpad lets you use your finger as a mouse.

growing popularity in the home market. With ever-increasing broadband speeds, users want the fastest possible connection, especially when dealing with media streaming and gaming. The router also includes a fully integrated firewall, NAT support and wi-fi multimedia support.

3 Pay-As-You-Go Mobile Broadband Dongle VIP SRP: £29.99

Cherry B. Unlimited Home Rechargeable Wireless Deskset Interactive Ideas SRP: £59.99 This wireless desktop combination of a mouse and keyboard is ready for

www.pcretailmag.com

use out of the box, as no software installation is required and the devices come fully charged. These ergonomically designed peripherals can operate up to 256 desktops in one room via pre-coding and carries an integrated recharger, used in conjunction with a USB cable.

The mobile broadband dongle allows users to get on the internet at up to broadband speeds, at any time and as such, is perfectly suited for the home, office or even on the bus. Since the introduction of mobile broadband in 2007, 3 has sold over 800,000 of these dongles, which are aimed at users who are looking for a cost effective, flexible alternative to landlines.

PCRetail April 53

SECTOR GUIDE: WIRELESS DEVICES

TRUST KB-2950 WIRELESS MEDIA CENTER KEYBOARD ENTA SRP: £49.99 This wireless keyboard with integrated two-button trackball, scroll wheel and 16 special function

keys offers an effective controller for Media Center PCs. Its mini USB receiver uses advanced 2.4 GHz wireless technology for excellent interruption-free operation at up to 10 meters. Can be used to control live or recorded TV programs and works with the Xbox 360.

SITECOM WL-404 WIRELESS INTERNET SECURITY CAMERA MERONCOURT SRP: £129.99 This Wireless Internet Security Camera is designed for remote monitoring of various spaces at home, such as a baby’s bedroom or a Sitecom WL-330 Wireless Range Extender 300N Meroncourt SRP: £59.99 The wireless range extender guarantees an optimal extended cover and reduces dead spots. The

Wireless Network Range Extender can also be used to give any device with an Ethernet connection, such as gaming consoles or homeplug adapters, wireless capabilities. The device is easy to install and is compatible with 802.11 b/g/n wireless networks.

Microsoft SideWinder X8 Mouse GEM SRP: £84.99 The X8 improves on all the features of the previous Sidewinder and X5 models.

Image processing has been increased to 13,000 frames per second and the acceleration on the X8 is upgraded to 75G, giving a max speed of 120 inches per second. The full speed USB gives a reporting rate of 500Hz and it can give gamers up to 30 hours of active use on a single charge. It is purpose built for lag-free play with its 2.4GHz wireless and the world’s most advanced tracking technology.

Its shape is also designed specifically for quick, balanced, precision

MICROSOFT WIRELESS MOBILE MOUSE 3000 GEM SRP: £29.99 The Wireless Mobile Mouse 3000 is designed by ergonomic experts to be comfortable in either hand. The mouse makes it easy to navigate folders, featuring AutoScroll with one press of the scroll wheel. Battery

54 PCRetail April

life is also not an issue with these mice, as they can be turned off and battery life extended – some users even experience more than six hours. There are also additional productivity features available to download from the hardware pages of Microsoft’s website.

business reception area or warehouse. By connecting the camera to a wireless network, users can access the live images recorded by the camera from any desktop PC or notebook via the Internet or Intranet. Due to its extensive wireless range, the camera does not need to be placed near the router.

gaming that’s enhanced by the choice of three different mouse feet for glide preference.

CONTACTS: VIP: 0871 622 7500 GEM: 01279 822 822 SPIRE: 0870 750 5100 ENTATECH: 0870 770 9588 INTERACTIVE IDEAS: 0208 805 1000 MERONCOURT: 01462 680 060 MIDWICH: 01379 649 200 www.pcretailmag.com

An online portal for the independents Launching

21st April 2009 www.PCindie.com

“ Kaspersky Lab is delighted to be a partner of PC Indie, the independent retailers are very important to us.

We recognise the need to offer independent retailers as much support as possible. PC Indie helps us to work towards achieving this by supporting the independent retailer network to make our products more accessible, whilst helping to provide independents with more knowledge on how our solutions can benefit both them and their customers. “

Simon Geach Consumer Sales Director - Kaspersky Lab UK

Dear PC

Indie!

Welcome to PC Indie.com and what I hope will become a daily destination for you. The very essence of the site is to create a community around the supply of Software products through independent retailers in the UK. My vision for the site is to recreate for you a simple easy to use portal. My strategy for doing this is by making the site as transparent as possible, you will get the very latest information on new releases, promotions, stock levels, free access to POS and access to a marketing assets library.

It may take a while to get PC Indie absolutely perfect as a tool for your business but the foundation is solid and from my side the promise I will make is that any improvements that are suggested will be fully listened to and if beneficial to the service (and possible!) we will incorporate them as soon as we can.

Thanks for your support!

Kind Regards

Joanna Kemp Head of Sales - Software Koch Media Limited

“ We are very excited that Ability Software is involved with PC Indie right from its launch. This will extend our reach into the independent reseller market where we know our products perform strongly. Virtual warehousing and direct to customer delivery are excellent features, giving independents the ability to provide their customers new services. “

Chris England Product Director - Ability Software International

www.PCindie.com Launching : 21st April 2009

“ We are very excited at the launch of PC Indie, this enables Cyberlink to have further dedicated reach into the independent market that makes it easy for independents to promote and purchase our full product range. “

Maggie Zaboura Country Manager UK - Cyberlink Corp

www.PCindie.com ● Purchase our whole range of software including volume licensing and OEM packs ● ● Plain label delivery direct to your customer ● ● Check stock levels and use us as a virtual warehouse ● ● Download marketing assets ● ● Pre order new releases ● ● Order POS for your store ●

LAUNCH PROMOTION Spend £50 or over on your first order between 21st April and 21st May 2009 and receive a Koch Media starter pack free of charge

Worth Over £360 Includes Kaz Touch Typing ● AVG Internet Security ● Kaspersky Anti Virus ● Kaspersky Internet Security Mr Site Beginner ● Grand Designs Kitchen & Bathroom ● PC Tools Desktop Maestro ● Cyberlink DVD Suite 7

“ Underpinning PC Tools’ success is its online delivery of its products to both partners and customers. For this reason, PC Indie compliments the PC Tools approach to business. It is an easy, immediate and economical means of sourcing product for Koch partners. “

Aline Kouninioti VP European Sales - PC Tools

www.PCindie.com Launching : 21st April 2009

An online portal for the independents Launching

21st April 2009

In association with

For more information call : 0870 027 0985

Koch Media Ltd t The Bull Pens, Manor Court, Herriard , Hampshire. RG25 2PH t Tel +44 870 027 0985 t Fax +44 870 027 0978 t www.kochmedia.com

TOM TOM

Show me the way to go

home What you saw last year was the formation of the TomTom Group, which gave us a wider set of divisions. It really was the year where we stated our intentions for the next five to ten years Damian Woodward, TomTom

www.pcretailmag.com

The satellite navigation device market has been one of the fastest growing sectors for years, and TomTom was there from the beginning. Head of sales and marketing, Damian Woodward talks to Andrew Wooden about the current threats, opportunities, and the way the market is headed…

How has the year been for TomTom in the UK? It was an exciting and yet challenging time in the second half of last year, which you’ve probably heard from lots of consumer electronic businesses. In broad terms of how we performed, we maintained our share of the market and we launched a new Live product, which is something we very much see as the future. September through to November were very, very difficult months for the market. This was widely reflected in trends for some of the other categories. And then in December – a month that generally holds over 20 per cent of the year’s business – we performed very, very well.

Also, we bought Tele Atlas last year, which was a massive acquisition for us and the start of something great. What you saw last year was the formation of the TomTom Group, which gave us a wider set of divisions. It really was the year where we stated our intentions for the next five to ten years.

How would you say the demand for sat nav devices in general stands compared to a few years ago?

It’s a category that’s obviously grown enormously over the last three or four years. It is certainly the fastest growing consumer electronics category of all time. If you look at the 2008 market, it was broadly 14–15 per cent up on 2007, which was probably 50 per cent up on 2006. The sector has actually gone through the roof. However that kind of growth, especially in the current economic climate is unlikely to continue. In 2009 we expect to see a slight contraction in terms of volume. We’ll probably sell something similar to what we sold in 2007.

Up to the end of Q4 we estimate penetration is at about 23 per cent of car users overall. From our research it appears that around 60 per cent of car users intend to own a device at some point, so there’s plenty still to go for.

PCRetail April 59

TOM TOM

Has the increase in smart phones with sat nav capability damaged dedicated devices? Do you think it will in the future?

The answer in part is no. If you look at what people want from a phone and what they want from a navigation device, they are diametrically opposed.

People are looking for smaller compact phones that they can really tuck away, whereas navigation is moving towards bigger, wider screens.

Having said that, we’ve had the capability on mobile phones for three years now and TomTom has worked very closely with mobile phone manufacturers to bring satellite navigation out to a wider audience. In that sense its something you’ll see us embracing as we go forward. But that’s in compliment to, rather than instead of, the satellite navigation market at this point.

How much of a threat is the increase in cars coming with in-built sat nav functionality to your market?

Something like five per cent of cars come with sat nav pre-installed, and at the moment brand new car sales are going backwards, so there’s no immediate threat of in-built sat nav taking over. Car manufacturers make cars, they don’t make navigation. For them to be able to implement that on the scale they produce cars, it’s not a massively attractive or cost-effective option.

Having said that, it is an area we are involved in.

We are in partnership with Renault – the new Clios coming off the line have in-built TomTom devices.

We are also working with Toyota for a semiintegrated navigation device. We see these things as opportunities rather than threats.

How is the sat nav market different now from when it started out?

For a start, the devices are about a tenth of the price!

When navigation launched it really was a niche technology and TomTom were the first to really push into it. It had been in the realms of very high-end cars up until then. It was a small market, and it was a very expensive product aimed at high-end consumers and people knew very little about it.

By using retail, we got the message out so that people now broadly understand what satellite

60 PCRetail April

I don’t think there are any retailers out there any more that stock consumer electronics and don’t offer some form of satellite navigation device Damian Woodward, TomTom

navigation is and how it can positively impact an individual’s driving experience. It’s a much more accessible technology these days, and that’s through the prices you can buy them at now, and certainly through the distribution of the products. I don’t think there are any retailers out there any more that stock consumer electronics and don’t offer some form of satellite navigation device.

If you look at the hardware, that’s how it has changed. In terms of how it will go from here, going back to the Live software I mentioned before, the emphasis starts to move onto live content and service and dynamic information. It’s not just about using a device to get from A to B even when I know how to do that, it’s about how can the technology make my journey better, safer and more efficient.

What will the market be like in five years time?

What do you think the next technological trends in the market will be?

What we and other technology companies are very good at doing is bringing out new and better things, and constantly chucking new technology on top of the other. The danger with that is you alienate people that haven’t even bought it yet. The next two or three years will be about making navigation more applicable to more people. Lots of people probably don’t buy navigation at the moment because they think they know the best route to where they’re going at the time, and they may be quite happy to essentially use a paper map if they don’t.

We need to explain the technology we’ve got now, and to mature that technology over the next two or three years, so that we can capture those people, and capture their imaginations. So the future will be simplifying the technology rather than massive steps forward, such as shoving cameras or MP3 players onto it. All the bits and pieces you can add into a device potentially clouds the basic issue of opening the market to more consumers.

I don’t foresee massive changes, certainly from what you’ve seen from TomTom. The software will always be improved for better navigation, and we are looking for ways to add content and service on top, which makes the device more applicable to more people, more of the time.

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INDIE PROFILE

The Zoo

FACT BOX Year established: 1999

This month, Roger Humm talks to Steve Gould of The Zoo in Bewdley, Worcestershire...

BASED IN the heart of Bewdley, The Zoo has been trading since it was founded by Steve Gould in 1999.

After asking him where the name came from and failing to get an answer, I asked him what was the first computer that he personally owned.

“Despite what the fashion police may say about the seventies, that decade holds many happy memories for me. It was the time that I purchased my first computer – a Sharp MZ80K – which had a staggering 48K RAM. Having been a bit of a techno-geek most of my life, I suppose it was inevitable I’d end up in computers.”

After again declining to answer where the shop’s name came from, Gould explained how he came to open The Zoo. “In 1999, whilst I was working for Siemens as a controls engineer, and only weekends free, my wife and I

www.pcretailmag.com

With ‘I wish we’d known about you before’ echoing in our ears, we decided it was time to open a High Street store

Number of outlets: One Number of staff: Three Regular vendor lines: AMD, Gigabyte, Asus, Toshiba, Epson, Corsair, LG, Seagate Contact name and address: Steve Gould, 32, Load Street, Bewdley DY12 2AS Telephone number: 01299 409070

applied to Excalibur Computer Fairs.

After ten weeks, I realised that we had something special and in January 2000, I handed in my notice to a very confused employer so that I could focus on running our own business.

Initially working from home, we stayed with the weekend computer fairs, but also changed our website and began to build the mail order side of things until we needed a unit.”

In 2002, The Zoo moved from Stourbridge to Far Forest, near Bewdley. Gould refers to this as phase three of the development of the business. It was during the time here

that he realised that the type of business they were doing was changing. It seemed there was a demand for someone in the area who knew about computers.

“With ‘I wish we’d known about you before’ echoing in our ears, and having fixed a few PC related issues, I decided it was time for the final phase.

This was a move to High Street retail premises, in order to build up customer awareness. Having managed two stores previously, we acquired the keys to our premises in November 2003 and since then things have gone from strength to strength.”

Email: sales@zoodirect.co.uk Website: www.zoodirect.co.uk

PCRetail April 63

GAMES

Game of the Month THE GODFATHER II Distributor: Centresoft Contact: 0121 625 3388 Price: £39.99 Set during the events of the classic Hollywood movie The Godfather Part II, this title will see gamers step into the shoes of Al Pacino’s seminal character Michael Corleone.

Beginning at the moment Michael’s father – the Don at the time – Vito Corleone dies, The Godfather II is a

EA recount of the events that drag him back into the shadowy underworld of a criminal New York underworld.

The game is set during the ‘50s and ‘60s, and allows players to travel to Havana, Miami and of course New York.

With the strength of the Godfather brand behind it, and the solid performance of the first game, this looks to be a sure fire hit.

COMING SOON

This month will see some Hollywood style as The Godfather II and The Chronicles of Riddick hit shelves. Meanwhile, the release of The Sims 3 draws ever closer...

APRIL TITLE

GENRE

PUBLISHER

TELEPHONE

DISTRIBUTOR

DATE

Yamaha Supercross

Racing

Zoo Digital

01279 822 800

Gem

The Godfather II

Action

EA

0121 625 3388

Centresoft

April 10 2009

Chronicles of Riddick

Action/Adventure

Atari

0121 506 9590

Advantage

April 24 2009

The Humans

Puzzle

Deep Silver

0870 027 0985

Koch

May 1 2009

X-Men Origins: Wolverine

Action

Activision Blizzard

0121 625 3388

Centresoft

May 1 2009

Roogoo

Action

South Peak

0121 625 3388

Centresoft

May 15 2009

Bionic Commando

Action

Capcom

0121 625 3388

Centresoft

May May

April 3 2009

History Great Battles: Medieval

RTS

Slitherine

0870 027 0985

Koch

Horrible Histories: Rotten Romans

RTS

Slitherine

0870 027 0985

Koch

May

SBK 09: Superbike World Championship

Racing

Black Bean

0870 027 0985

Koch

May May

Secret Files 2: Puritas Cordis

Adventure

Deep Silver

0870 027 0985

Koch

The Sims 3

Simulation

EA

0121 625 3388

Centresoft

June 5 2009

ARMA 2

Action

505 Games

0121 506 9585

Advantage

June 26 2009

Raven Squad

FPS

South Peak

0121 625 3388

Centresoft

June 26 2009

Champions Online

MMORPG

Atari

0121 506 9585

Advantage

June

Prototype

Action

EA

0121 625 3388

Centresoft

June

7Million

MMOG

Deep Silver

0870 027 0985

Koch

Q2 2009

Call Of Juarez: Bound In Blood

FPS

Ubisoft

0845 456 6400

Trilogy

Q2 2009

Constellation Professional

Simulation

Just Flight

0845 234 4242

Mastertronic

Q2 2009

Damnation

Action

Codemasters

01279 822 800

Gem

Q2 2009

Flying Club II

Simulation

Just Flight

0845 234 4242

Mastertronic

Q2 2009

Fuel

Racing

Codemasters

01279 822 800

Gem

Q2 2009

Harry Potter And The Half-Blood Prince

Action

EA

0121 625 3388

Centresoft

Q2 2009

Hysteria Hospital: Emergency Ward

Simulation

Oxygen

020 8309 3600

Pinnacle

Q2 2009

Leisure Suit Larry: Box Office Bust

Adventure

Codemasters

01279 822 800

Gem

Q2 2009

Overlord 2

Action

Codemasters

01279 822 800

Gem

Q2 2009

Puzzle Kingdoms

Puzzle

Zoo Digital

01279 822 800

Gem

Q2 2009

Two Worlds: The Temptation

RPG

South Peak

0121 625 3388

Centresoft

Q2 2009

Wolfenstein

FPS

Activision Blizzard

0121 625 3388

Centresoft

Q2 2009

Dirt 2

Racing

Codemasters

01279 822 800

Gem

Q3 2009

*ABC-certified distribution 102,010 Jan-Dec 05

ON THE RADAR

Ghostbusters Publisher: Atari Advantage: 0121 506 9590 Available: June 19th Price: £39.99

The Sims 3 Publisher: EA Centresoft: 0121 625 3388 Available: May Price: £29.99

Harry Potter Publisher: EA Centresoft: 0121 625 3388 Available: 2009 Price: £34.99

PLUG AND PLAY

This month, PC Retail takes a look at the D3’s big brother, the D3x and OneForAll’s new remote...

ONEFORALL XSIGHT

NIKON D3X

Touchscreen remote Open: + 31 53 4888 000 Price: £129.99

Full Body DSLR – Body Only Direktek: 01494 471 100 Price: £5499.99

ONEFORALL has been at the centre of the universal remote market for many years, but with increasing competition, the firm has had to raise its game.

Enter Xsight Touch – a universal remote with a touch display.

The remote itself is relatively large (220x56x18mm), but that does include a decent sized LCD screen on the top. It features a fairly intuitive scattering of buttons, with large volume and channel changers lying in the centre of the remote, falling naturally under your thumb when you pick it up.

The bottom of the remote is given over to the number keys, which are a little on the small side, and don’t have the nice tactile feel that rubber keys do, being plastic.

Above these are the play controls for your media player and a line of coloured text buttons.

The screen basically divides itself into sections, allowing you to select your programmed devices, favourites, activities and settings. Rather than cram all the options onto one screen, a touch slider lets you switch between them.

A universal remote is only as good as its setup, and thankfully OneForAll has had plenty of experience to refine the process. You can use the display to pick your manufacturer and then work through the options to find a button set that matches your device.

With all the devices we tried, we had no problems accessing all the normal functions. The remote will support up to 18

A universal remote is only as good as its setup, and thankfully OneForAll has had plenty of experience to refine the process devices, so you should be able to cover your entire home cinema rig and any home automation too.

Overall the OneForAll Xsight Touch is a very complete option with plenty of customisable variables for a personalised experience. Whilst the device is easy enough to use on its own, to unlock the real power you need to hook it up to your PC. It also comes with a rechargeable battery and a charging stand, so you’ll never have that unfortunate flat battery problem.

THE NIKON D3x is pretty much identical to the D3 – a camera which has received high acclaim. The D3x is designed to provide the same handling experience and controllability, but with double the resolution.

Where the D3 provided highspeed, 9fps performance with high ISO and low noise, the D3x’s new specially developed and class leading 24.5megapixel CMOS sensor provides more sensitivity.

Nikon says the new sensor has been optimised with high dynamic range capability and features gapless micro lenses over each photosite, helping to get as much light in as possible.

The EXPEED image-processing engine has also been tweaked to accommodate the doubling of pixels over the D3, and it sports on-chip noise processing, greatly improving noise handling at higher ISOs. Battery performance is excellent, Nikon claiming around 4,400 shots per full charge (using CIPA measurements) and it is indeed impressive as after one charge and over 300 images, I had 63 per cent charge remaining, even shooting in

The D3x is a grand tourer to the D3’s sports coupe; able to produce stunning results freezing conditions and with plenty of reviewing.

The high resolution and combined JPEG and NEF RAW capture, particularly the impressive 14-bit RAWs that allow you to ‘develop’ 140MB TIFFs, means you can shoot images able to compete with medium format digital backs and, crucially, allows the creation of images easily up to the requirements for image libraries.

The D3x is a grand tourer to the D3’s sports coupe; able to produce stunning results, with bucket loads of detail and brilliant ergonomics. It’s a lot of camera, but one that comes at a steep price. This could make some think twice or simply plump for the D3.

The D3x is a stunning camera, and will fulfil the dreams of every landscape, portrait and social photographer.

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HARDWARE CHARTS WRITTEN BY: CHANTAL BREL

Communications market grows DRIVEN BY falling router sales, the decline in the communication devices market accelerated to 16 per cent in volume and 20 per cent in value in 2008.

During this time, routers represented 66 per cent of the total communication devices market so the impact of their performance is very important. Consequently, the lack of growth within this segment, due to subsidized products and poor uptake in the upgrade market as people migrated to N technology, has had a huge impact. Does this mean that for 2009 we can only expect doom and gloom for the network market?

The decline of the router market aside, there have been some segments in the total networking market that have performed particularly well so far in 2009, with media gateways and powerline serving as prime examples of these successful products.

Media gateways, devices that stream audio and video from the PC to the TV or hi-fi, have seen their average price dive under the ÂŁ100 mark in the retail market. As a result they proved a real hit during the Christmas period, growing by 82 per cent and 27 per cent in volume and value respectively.

In a similar vein, powerline products, which offer data transmission over the mains, grew by 60 per cent in volume and 53 per cent in value year-on-year throughout 2008. Network Access Storage products penetrated the consumer market and grew by 20 per cent in volume and 45 per cent in value last year, with the retailer market representing 68 per cent of that. In terms of channel developments, mass merchandisers have successfully capitalized on the networking market, gaining share in every networking segment year on year.

This, however, has resulted in important price erosions, even in growing segments, and has had a commoditization effect on once highly differentiated products. These developments place manufacturers in the dilemma not only to identify new areas of growth, but also of how to keep value in the market.

Beside the immediate opportunity these growing segments like powerline and media gateway products

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represent, when exploring new growth areas it is important to understand the underlying trend. The increasing number of digital and mobile devices, as well as the explosion of digital and mobile content, are accentuating the need for a central device to tie everything together in the home area to better facilitate data sharing. These products specifically answer those needs. However the long term implication for the market is of a new battleground where players from both the information technology and consumer electronics markets will meet.

These developments place manufacturers in a dilemma not only to identify new areas of growth, but also of how to keep value in the market.

PCRetail April 69

*From January 2009 data

HARDWARE CHARTS

GfK provides market research consultancy to manufacturers on the technologies markets and also operates a reseller partnership that provides market research information to dealers in the channel. For further information on GfK please contact Ami Brooks on tel: 0870 603 8247 or email: ami.brooks@gfk.com Models listed are non-exclusive: Neither sold as a tradebrand nor sold exclusively within one retailer or retail group

LAPTOPS

DISPLAYS

1

1

1

SONY

ACER

MICROSOFT

LOGITECH

VAIO VGN-FW21L

X193W

WIRED KEYBOARD 500 BLACK

V220 CORDLESS OPTICAL NB LIGHT

2 HP 6735S

2 HP W1907V

2 MICROSOFT COMFORT CURVE 2000

2 LOGITECH VX NANO CORDLESS LASER NOTEBOOKS

3 HP G70-111EM FX423EA

3 LG W1942S-SF

3 LOGITECH CORDLESS DESKTOP EX 110

3 LOGITECH V220 CORDLESS OPTICAL FOR LAPTOPS DARK

4 EMACHINES D620

4 HP L1908W

4 LOGITECH ULTRA FLAT

4 LOGITECH V150 LASER MOUSE

5 SONY VAIO VGN-NS10L/S

5 LG W2242S-SF

5 LOGITECH CORDLESS DESKTOP EX 100

5 MICROSOFT P58-00019 BASIC BLACK

6 ACER ASPIRE ONE A150 AW

6 ACER V173B

6 KENSINGTON 1500109 VALUE BLACK

6 LOGITECH V450 LASER CORDLESS NOTEBOOK DARK

7 HP 550 FU409EA

7 SAMSUNG SYNCMASTER 720N

7 TRUST DS-3400D WIRELESS OPTICAL DESKSET

7 LOGITECH MX 620 LASER CORDLESS

8 SAMSUNG NC10 KA03

8 HP L1950G

8 MICROSOFT MESSENGER KIT

8 MICROSOFT BX3-00020 WIRELESS NOTEBOOK OPTICAL 3000

9 TOSHIBA SATELLITE L350-170

9 HANNS.G HW-191D

9 MICROSOFT WIRELESS OPTICAL DESKTOP 1000

9 MICROSOFT B2J-00013 NOTEBOOK OPTICAL 3000 RUBY

10 TOSHIBA SATELLITE L300-1BW

10 HANNS.G HW173AB

10 LOGITECH DELUXE 250 OEM

10 MICROSOFT U81-00008 COMPACT 500 USB

INKJET PRINTERS

LASER PRINTERS

GAME CONTROLLERS DVD WRITERS

1

KEYBOARDS

MICE

1

1

1

1

SAITEK

LG

HP

HP

P380 DUAL ANALOG PAD

GH-22NP

DESKJET D1560

LASERJET P1005

2 LOGITECH 963291-0914 WINGMAN ATTACK 3 USB

2 LG GP08NU

2 CANON PIXMA IP2600

2 HP COLOR LASERJET CP1515N

3 LOGITECH WINGMAN EXTREME 3D

3 LG GE-20NU

3 CANON PIXMA IP4600

3 HP LASERJET P2055DN

4 LOGITECH 963292-0914 DUAL ACTION USB

4 LG GP08LU

4 EPSON STYLUS S20

4 SAMSUNG ML 2240

5 LOGITECH 963290-0914 EXTREME 3D PRO USB

5 LG LIGHTSCRIBE GH22LP20

5 HP PHOTOSMART A526

5 BROTHER HL 2035

6 LOGITECH 963339-0914 FORMULA VF USB

6 LG GE-20LU

6 HP PHOTOSMART D5460

6 SAMSUNG CLP-315W

7 LOGITECH 963326-0914 CORDLESS RUMBLEPAD 2

7 LITEON ESAU208

7 EPSON STYLUS PHOTO R285

7 HP LASERJET P1006

8 SAITEK ST290 USB

8 SONY DRU-190A

8 HP DESKJET 6940

8 SAMSUNG CLP 315

9 LOGITECH WINGMAN PRECISION GAMEPAD

9 LG GH-22NS

9 HP DESKJET D4360

9 SAMSUNG ML 1640

10 LOGITECH CORDLESS RUMBLEPAD 2

10 LG GH22NP20

10 EPSON STYLUS D92

10 HP COLOR LASERJET CP1215

70 PCRetail April

www.pcretailmag.com

Gem - Front Line Sponsors

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for full product

Gem please contact our

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contact Alan Lynch or

information. For sales

sales team on

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our sales team on

or neilh@gem.co.uk.

logistics@gem.co.uk.

01279 822822.

*From January 2009 data

HARDWARE CHARTS

GfK provides market research consultancy to manufacturers on the technologies markets and also operates a reseller partnership that provides market research information to dealers in the channel. For further information on GfK please contact Ami Brooks on tel: 0870 603 8247 or email: ami.brooks@gfk.com Models listed are non-exclusive: Neither sold as a tradebrand nor sold exclusively within one retailer or retail group

MFDS

GRAPHICS CARDS

TV CARDS

VIDEO CARDS

1

1

1

HP

PNY

HAUPPAUGE

DAZZLE

DESKJET F2280

TECHNOLOGY. GEFORCE 9800 GT

WINTV HVR-900

VIDEO CREATOR PLATINUM

2 EPSON STYLUS SX105

2 HP QUADRO NVS 290

2 DAZZLE DIGITAL USB TV STICK

2 DAZZLE DVD RECORDER

3 EPSON STYLUS SX100

3 PNY TECHNOLOGY GEFORCE 6 6200

3 PINNACLE SYST PCTV NANO STICK

3 V-STREAM XPER DVD MAKER USB2.0+VS-

4 HP PHOTOSMART C4480

4 PNY TECHNOLOGY GEFORCE 7200GS 128MO DDR2

4 HAUPPAUGE WINTV NOVA-T-STICK

4 PINNACLE SYST VIDEO TRANSFER

5 EPSON STYLUS SX400

5 PNY TECHNOLOGY GF 6200

5 HAUPPAUGE WINTV NOVA-T 500

5 DAZZLE DIGITAL VIDEO CREATOR 150

6 CANON PIXMA MP140

6 INNO3D FX5200

6 HAUPPAUGE WINTV NOVA-S-USB

6 DAZZLE DVD RECORDER DVC 101

7 HP DESKJET F2180

7 XFX GEFORCE 9500GT

7 HAUPPAUGE MYTV

7 KWORLD XPERT DVD MAKER USB 2.0

8 EPSON STYLUS OFFICE BX300F

8 POWERCOLOR RADEON X1650 PRO

8 HAUPPAUGE WINTV HVR-1100

8 DAZZLE DV EDITOR 2006

9 CANON PIXMA MP610

9 XFX GEFORCE 9400 GT

9 HAUPPAUGE WINTV NOVA-TD

9 HAUPPAUGE IMPACT VCB

10 LEXMARK X5650

10 PNY TECHNOLOGY GEFORCE 8400GS

10 HAUPPAUGE WINTV NOVA-T-USB2

10 TRUST FIREWIRE DV 410

SCANNERS

1

MODEMS/ROUTERS

WEBCAMS

PC SPEAKERS

1

1

1

NETGEAR

MICROSOFT

GEAR4

CANON

DG834G ADSL MODEM ROUTER

LIFECAM VX-1000

STREETPARTY III BLACK

CANOSCAN LIDE 100

2 NETGEAR WGR614 WIRELESS

2 LOGITECH QUICKCAM E 3500

2 LOGITECH X-240 2.1 SYSTEM

2 CANON CANOSCAN LIDE 200

3 BELKIN F5D7632_4 WIRELESS G MODEM

3 LOGITECH QUICKCAM E2500

3 LOGITECH X-140

3 CANON CANOSCAN 4400F

4 BELKIN F5D8231 N1 WIRELESS

4 MICROSOFT LIFECAM VX-3000

4 BOSE SOUNDDOCK BLACK

4 EPSON PERFECTION V 300 PHOTO

5 BELKIN F5D8633UK4 N WIRELESS

5 LOGITECH QUICKCAM PRO 9000

5 SAMSUNG ASP-600S

5 CANON CANOSCAN LIDE 25

6 BELKIN F5D7234_4 WIRELESS G

6 CREATIVE LIVE! CAM VIDEO IM PRO

6 JBL ON STAGE III BLACK

6 HP SCANJET G2410

7 BELKIN F5D7230_4 WIRELESS G

7 LOGITECH QUICKCAM FOR NOTEBOOKS DELUXE

7 BOSE SOUNDDOCK

7 CANON CANOSCAN LIDE 600F

8 BELKIN F5D7231_4 WIRELESS CABLE/DSL GATEWAY

8 TRUST CHAT AND VOIP PACK CP2100

8 EXSPECT EX694 SHUFFLE SPEAKER SILVER

8 HP SCANJET G2710

9 LINKSYS WRT54G2 4PORT

9 TRUST WEBCAM WB-1400T

9 LOGITECH PURE-FI ANYWHERE BLACK

9 EPSON PERFECTION 4490 PHOTO

10 NETGEAR WNR2000

10 LOGITECH QUICKCAM FOR NOTEBOOKS

10 LOGITECH Z-4 2.1 SPEAKER SYSTEM

10 EPSON PERFECTION V 350 PHOTO

www.pcretailmag.com

1

PCRetail April 73

*From February 2009 data

SOFTWARE CHARTS

The charts credited to ELSPA and GfK/ChartTrack are the strict copyright of ELSPA. For more information, subscribe to the ELSPA weekly report. Contact ELSPA at: 167 Wardour Street, London W1F 8WL. Tel: 020 7534 0580.

PC GAMES

BUDGET GAMES

1

APPLE MAC

1

1

THQ

BLIZZARD

MICROSOFT

WARHAMMER 40,000: DAWN OF WAR II

WORLD OF WARCRAFT

MAC OFFICE 2008 STUDENT

2 FOOTBALL MANAGER 2009

SEGA

3 WORLD OF WARCRAFT: WRATH OF LICH KING 4 F.E.A.R 2: PROJECT ORIGIN

BLIZZARD

WARNER BROS

5 GRAND THEFT AUTO IV

TAKE 2

2 THE SIMS 2: MANSION & GARDEN STUFF

EA

3 WORLD OF WARCRAFT: THE BURNING CRUSADE 4 AGE OF EMPIRES III

BLIZZARD MICROSOFT

2 APPLE IWORK 09

APPLE

3 APPLE ILIFE 09

APPLE

4 ADOBE PHOTOSHOP ELEMENTS 6.0

ADOBE

5 BEJEWELED 2

POPCAP GAMES

5 THE SIMS 2

ASPYR

POPCAP GAMES

6 COMMAND AND CONQUER: RED ALERT 3

EA

6 AMAZING ADVENTURES OF THE LOST TOMB

6 CALL OF DUTY 4: MODERN WARFARE

ASPYR

7 THE SIMS 2: DOUBLE DELUXE

EA

7 SETTLERS: HERITAGE OF KINGS

UBISOFT

7 APPLE ILIFE 09 FAMILY

APPLE

8 CSI: 3 DIMENSIONS OF MURDER

UBISOFT

8 .MAC 5.0

APPLE APPLE

8 CSI: NEW YORK

UBISOFT

9 FOOTBALL MANAGER LIVE

SEGA

10 CALL OF DUTY: WORLD AT WAR

ACTIVISION BLIZZARD

9 MYSTERYVILLE 2

GSP/AVANQUEST

9 APPLE IWORK 08

10 PEPPA PIG: ACTIVITY PACK

GSP/AVANQUEST

10 AGE OF EMPIRES III

GfK provides market research consultancy to manufacturers on the technologies markets and also operates a reseller partnership that provides market research information to dealers in the channel.

HOME OFFICE

2

3

1

4

20 MCAFEE INTERNET SECURITY 09 UPG

SYMANTEC

NORTON 360 ALLIN-ONE SECURITY 2

33 PC FITNESS: YOUR PERSONAL TRAINER FOCUS

21 ONLINE IDENTITY PROTECTION

SANASECURITY

34 PAINT SHOP PRO PHOTO X2 ULTIMATE COREL

22 SYSTEM MECHANIC 8.0 PRO

IOLO

35 NORTON INTERNET SECURITY 2 09 SYMANTEC

23 MICROSOFT OUTLOOK 2007

MICROSOFT

MICROSOFT

11 ANTIVIRUS 2009 3 USER

3 NORTON INTERNET SECURITY 09

SYMANTEC

12 ALL IN ONE DRIVING TEST 08/09 AVANQUEST

25 OFFICIAL DSA COMPLETE LEARN DRIVE

13 OFFICIAL DSA THEORY TEST + HIGHWAY

26 TRANSFER MYPC V4.5 FOR VISTA

5 WINDOWS LIVE ONECARE 2.0 6

FOCUS

MICROSOFT

INTERNET SECURITY 2009 3 USER KASPERSKY

7 INTERNET SECURITY 09 3 USER

14 TOTAL PROTECTION 2009 3 USER 15 NORTON ANTIVIRUS UPGRADE

TSO

MCAFEE SYMANTEC

24 DRIVING TEST SUCCESS DELUXE 08/09

27 FAMILY TREE MAKER 09 28 MR SITE TAKEAWAY WEBSITE

FOCUS

36 SYSTEM MECHANIC 8.0 STANDARD

IOLO

37 PHOTOSHOP ELEMENTS & PREMIERE 7

ADOBE

TSO

38 SELECT: DESKTOP PUBLISHING 2ND ED

FOCUS

ORLOGIX

39 COREL PAINT SHOP PRO PHOTO X2

COREL

AVANQUEST KOCH MEDIA

40 NORTON SYSTEMWORKS V11

SYMANTEC

41 REGISTRY MECHANIC 2009

KOCH

16 ROXIO CREATOR 2009

ROXIO

29 BRAIN TRAINER

17 ADOBE PHOTOSHOP ELEMENTS 7.0

ADOBE

30 ANTIVIRUS 2009 1 USER

KASPERSKY

43 ENCYCLOPAEDIA BRITANNICA 2008

9 NORTON ANTIVIRUS 2009 3 USER SYMANTEC

18 NERO 9

AHEAD

31 WHO DO YOU THINK YOU ARE V2

AVANQUEST

44 PINNACLE STUDIO 12 ULTIMATE

10 DSA COMPLETE THEORY KIT 08/09

19 NORTON INTERNET SECURITY 09

8 INTERNET SECURITY 2009 1 USER

74 PCRetail April

MCAFEE

KASPERSKY

MCAFEE

2 OFFICE HOME AND STUDENT 2007

4 DRIVING TEST SUCCESS ALL TESTS 08/09

DESTINEER

KASPERSKY

TSO

SYMANTEC

32 ACRONIS TRUE IMAGE HOME 09

FOCUS

ACRONIS

42 WINDOW WASHER 6.5

45 DRAGON NATURALLY SPEAKING

KOCH FOCUS

PINNACLE NUANCE

www.pcretailmag.com

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NORTON FROM SYMANTEC WISH TO CONGRATULATE ALL OF THE PC RETAIL AWARD WINNERS.

THE PLACE FOR BUSINESS

MARKETPLACE RETAIL COMMENT

Freshly picked, but quietly shipped... pple’s recent desktop refresh was a marked departure from launches of old. Gone were the elaborate – and slightly disturbing – religous-esque events, replaced by a set of quiet press releases that were oddly reminiscent of just another PC launch. The biggest launch of them all was that of the new Mac Mini. Receiving its first refresh since August 2007, the device now comes with the same Nvidia-based chipset that was included in the recent refresh of its MacBook line-up. For more information on the update to Apple’s whole desktop range, turn to page 88.

Toshiba also refreshed its business range, with its Satellite A and U, Tecra and Portégé series all benefiting from the launch of new products. You can find out more on page 90.

Meanwhile, Asus launched its latest Eee Box PC, with the company firmly setting its sights on the media centre market (page 92).

Meroncourt’s latest vendor signing brings something promising to the market, with a wide range of accessories designed specifically for netbooks. There is more about Choiix’s range on page 95.

Interactive Ideas is looking to capture the hard disk caddy market with Sandberg’s SATA docking station. The firm is hoping that the shift toward laptops and an unquenchable desire for more memory will help to boost sales of the device (page 96).

On top of that, last month’s PMA 2009 event threw up a veritable selection of new cameras and photographic gadgets.

Amongst the most interesting was Sony’s huge range refresh, with a total of seven new cameras launching into the channel within the next couple of months. You can read more about it on pages 100-101.

A

Ben Furfie, Deputy Editor ben.furfie@intentmedia.co.uk

www.pcretailmag.com

To advertise on these pages please call Carly Bailey TELEPHONE 01992 535647 OR EMAIL CARLY.BAILEY@INTENTMEDIA.CO.UK PCRetail April 77

MARKETPLACE NEWS

Micro-P to handle Linksys by Cisco range Networking giant signs up distributor as part of major UK retail channel offensive

Ulrike Tegtmeier

icro-P has been appointed to help Cisco spearhead its retail push for the Linksys

by Cisco brand.

Describing the deal with Micro-P as “strengthening its position within the channel,” Cisco Consumer Business Group’s vice president of consumer markets Ulrike Tegtmeier praised the distributor, and said that its appointment was the first part of the new UK channel initiative.

The new channel programme – Cisco’s consumer channel network – has been designed to provide UK retail partners with access to

M

resources, tools and training for selling the Linksys by Cisco range of connected home products.

However, with a recession in full swing, there are doubts about how successful Cisco’s programme can be in the long term. Micro-P’s purchasing and marketing director Mark Kahr played down any concerns: “The constantly changing market means that there are huge opportunities for Cisco.”

The deal will see Accrington and Basingstoke-based Micro-P carry the full range of Linksys by Cisco consumer products.

Target Teams up with memory makers to take on UK market arget is to make new vendor Team one of the largest brands in the UK, according to its managing director.

“Our primary aim is to establish Team as a leading brand in the UK,” proclaimed Target Components’ managing director Paul Cubbage.

T

However, he doesn’t believe the company faces an uphill struggle, despite the big names having trouble with falling prices. “We believe that the price to performance offering across the full range is second to none, outperforming leading brands and offering higher margins for retailers.”

Cubbage also believes the firm’s previous experience in the area will serve it well in its move to make Team a major UK brand. “Memory has always been a strong product areas for us, but we believe there is massive potential for growth.

“We have identified memory as one of our key focus areas this year,

MARKETPLACE BYTES

Paul Cubbage

and we are already seeing our memory business at more than double last year’s levels. We are becoming recognised in the channel as a leading supplier of memory products.”

To get the latest product news daily,

Introducing the GeForce G102M

Cherry reveals wireless desktop

Akasa unveils an Enigmatic case

Memory boosts netbooks

Portable projector is a first for the UK

Nvidia has unveiled its new GPU for notebooks at CeBit. The G102M was designed to provide enhanced graphics for thin, low-cost notebooks, carries 16 processor cores with up to 512MB of dedicated memory and is featured in Asus’ new K40IN laptop.

The B.Unlimited desktop is the only wireless desktop in the world where the batteries in the keyboard and the mouse can be charged during use via a USB cable. The 2.4 GHz wireless technology allows the user to work at a distance of up to ten metres without any interference.

Akasa has revealed its new Enigma mini ITX case. This ultra compact system features a 5.25-inch optical drive bay and a 2.5-inch HDD bay. It is compatible with a variety of Intel and AMD motherboards, including the Intel DQ 45 EK, and the Jetway and Albatron 780G.

Kingston has released its 2GB HyperX SO-DIMM, specifically targeted at users who want to boost the performance of their netbooks using the Intel Atom processor. The new Kingston HyperX SO-DIMM is designed to increase system performance by using faster latency timings.

LG Electronics has released its first portable projector, the HS102, for the UK market.

Small in size and weighing only 780g, the HS102’s compact size and lightweight design enables users to carry it in a handbag or laptop bag without taking up unnecessary space.

78 PCRetail April

www.pcretailmag.c

MARKETPLACE NEWS

Ingram Micro to offer product videos Deal with Flixmedia will give dealers access to content for websites ngram Micro is to offer its retail partners video and 3D images of over 4,000 stocked products, after signing a deal with web content aggregator Flixmedia.

The distributor will offer its dealers access to the clips, which cover IT products and consumer electronics from major manufacturers, to help its partners enhance the shopping experience for their end users.

“Our eBusiness strategy is focused on helping partners enrich their sales process. To succeed in this, we must provide the best possible product

I

information and support to help resellers identify the very best products and solutions for their end customer,” said Ingram Micro’s director of Enterprise Web and EMEA eSolutions, Jonathan Newman.

“FlixMedia provides a truly international offering through its breadth of videos, in multiple languages, and its well-established partnerships with leading manufacturers. All of which give our users relevant product and sales information in a format they can easily access and use.”

Simms signs up with Synaxon

Kingston in with Staples

Specialist distributor becomes the latest firm to offer its products through the European buying groups’ purchasing platform imms International has become the latest distributor to sign up with buying group Synaxon.

The distributor, which specialises in memory and IT accessories, will provide access to its entire stock database through Synaxon UK’s EGIS platform.

“Simms is a valuable addition to our growing supplier community,” commented Synaxon UK’s managing director Derek Jones. “That community has become very strong

S

indeed and with the range of benefits that we are providing.

Synaxon now has a highly attractive proposition for all resellers, system builders and retailers currently operating in the UK market.”

“Our partnership with Synaxon will deliver even more benefits to our partners and ensure that we can continue to help them meet the needs of their end user customers,” added sales and marketing director at Simms International, Phil Pace.

taples has signed a deal with Kingston Technology that will see the retailer stock the memory specialist’s DataTraveler Locker and DRAM products in selected UK stores.

“We are extremely pleased to have signed this deal with such a well known and respected retail outlet such as Staples,” commented Kingston Technology’s European retail director Paul Leaman. “We look forward to developing our relationship with Staples further.”

Explaining the reasons for taking Kingston Technology’s products on board, Staples’ category

S

manager for technology, Daniel Lowans said: “We select vendor’s products to stock in our stores based on reputation, quality and technology and for these reasons, it is great to add Kingston Technology to our portfolio.

“The Kingston Technology DT Locker and DRAM memory offerings will be a great addition to our product portfolio.”

sign up to PC Retail’s daily service at www.pcretailmag.com Photos on your TV

ESET goes to V4

X-OOM Software has released its Photos on TV 3 program, which allows users to create and edit a personalised slideshow of their favourite photographs to share and enjoy on the TV screen. The new digital photo presentation tool and allows the creation of photo slideshows with sound effects, animations and clipart.

ESET’s NOD32 Antivirus and Smart Security programmes are now available.

Featuring several new major features, including a self defence mechanism, critical update warnings and the ability to block removable media, ESET says its latest version offers customers the very latest technology in malware protection.

www.pcretailmag.com

Midwich makes a deal with a Monster

Wacom signs on with new mini tablet

Gigabyte offers exclusive copper PCB

Midwich has signed a distribution deal with Monster Cable, the manufacturer of consumer electronics accessories and peripherals, and advanced audio and video connectivity solutions. The deal will see Midwich handling Monster products across the UK.

Wacom’s Mini Signature Tablet is the entry-level model for recording digital signatures. Its small and compact size makes it ideally suited for mobile areas of application, such as insurance agents and staff carrying out sales promotions and transactions in shops.

Gigabyte is promoting its exclusive 2oz copper PCB’s on consumer desktop models. The 2oz models of motherboard dramatically lower internal system temperatures, improve energy efficiency and enhance stability under heavy workloads such as overclocking.

PCRetail April 79

PCA NEWS

Channel financial summit As the lack of credit stifles growth in the IT sector, Keith Warburton looks at what can be done...

THERE IS NO part of the Western world that IT doesn’t touch. It isn’t an optional luxury; it is an essential element of today’s environment and the status of IT products as a necessity is reflected in the sales stats. According to GfK’s reports, the market demand for IT products is holding up remarkably well despite the current financial situation.

But although there is relatively good user demand, the channel is currently having supply difficulties, which have been caused primarily by its reliance upon credit. In years past businesses would grow organically and would finance both their own purchases and their own expansion. This is certainly not the case now.

It has become increasingly difficult for distributors to substantiate credit lines and also obtain credit insurance on some resellers. One can debate the chicken and egg situation on credit as long as you want, but the bottom line is that the credit insurers don’t like the risk – real or perceived – that our marketplace represents. As an aside, the situation is probably worse in some of the markets that have been the most buoyant over recent years; I understand that it is becoming increasingly difficult to get shipping insurance on goods being sent to certain eastern European countries.

Resellers and retailers own the relationship with their customers, but by and large their skills lie in integrating and delivering solutions, and maintaining them. They generally make very little margin on the products they sell. Some distributors are also feeling the pinch as their credit lines with vendors are creating difficulties and they have to keep careful control of their account to maintain the flow of products. The bottom line is that when it comes to large amounts, the reseller is not always able to fund their own purchases of hardware for re-sale, and this is where help is needed.

It seem to me that there is now an urgent need for a re-think of current business practices within the channel, in order to find ways to allow products to flow freely from vendors, through distribution and on to the end user, whilst ensuring that resellers are able to make sufficient margin to enable them to profit from managing the end-user relationship. Perhaps we should be encouraging a model where the reseller gains a commission as an introducer, and lets the main financial transaction take place between the customer (we’re really talking corporates, here) and either the distributor or perhaps the vendor. Such a system would allow the reseller to concentrate on what they are good at, namely integrating and

The bottom line is that when it comes to large amounts, the reseller is not always able to fund their own purchases

installing an effective solution, and maintaining it. Of course if that were the case, then we’d need to have some clear rules in the marketplace that would carry safeguards for the reseller. And of course that’s where an organisation like the PCA can help.

Perhaps we’ll see an interest in some form of Credit Union – a group of small businesses working

to the benefit of its members and helping to financially underpin their business development.

Of course, solutions to the current problems may already exist and merely need some exposure and promotion in order to be effectively applied.

The PCA in partnership with the EMEA Credit Forum will be inviting leading players in the marketplace to attend a Channel Finance Summit, an event that is aiming to explore new ways and methods for financing channel business during 2009 and beyond; an updated financial model for a new and rather scary financial world.

Taking place this month, the Channel Financial Summit will be a one day event in central London.

The invited attendees will be directors and senior managers from leading vendors and distributors, plus representatives from the reseller community, who will be addressed by a number of key advisors from the financial services sector.

KEITH WARBURTON IS THE CEO OF THE PROFESSIONAL COMPUTING ASSOCIATION, THE 15-YEAR-OLD, NOT-FOR-PROFIT TRADE BODY WITH MEMBERSHIP MADE UP OF BUSINESSES FROM ALL PARTS OF THE CHANNEL. VISIT WWW.PCASSOCIATION.ORG FOR MORE INFORMATION OR CALL 0845 634 9245.

80 PCRetail April

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MAC TECHNOLOGY ASSOCIATION

Who’d be an Apple Authorised Reseller?

WELL, I can officially report that the rumours finally appear to be true. Apple UK really doesn’t want any more Apple Authorised Resellers.

For those of us who have worked in the Apple reseller channel for more than ten years, this should actually come as no surprise. We watched the growth of Apple’s direct sales to education and major corporate users, we witnessed the birth of the Apple Store online, and then stood in awe as Apple opened those temples to Macintoshdom, the retail Apple Stores.

More recently, the larger, long established Apple resellers have embraced Apple’s retail-cloning policy by opening Apple Premium Reseller stores in the bigger cities around the country, some of them ending up rather too close to Apple’s own stores.

But underpinning this mix of larger resellers who sell and support Macs are the ranks of hundreds of smaller Apple dealers with no retail presence. Many of them with showrooms have been through the process of gaining recognition by Apple and are therefore ‘authorised’ to sell Apple products. But most are not, and many of these non-authorised companies are run by people with more experience and technical expertise than those with Apple’s accreditations.

The Mac Technology Association was created to recognise and assist these non-recognised dealers, especially if they are seeking advice on how to cross over that line from simply selling and supporting Macs

to gaining Apple UK’s official recognition and accreditation for playing this important role.

About a month ago, I received an email from a longestablished and successful Apple dealer, a long-standing member of this association, who wanted to finally take that step of becoming Apple-authorised. They have been

Does this change in attitude to the channel reflect Apple’s official line? No. selling Macs sourced through distribution for over ten years with no recognition from Apple UK, and their business has been growing steadily with a wellestablished client base of regular and new customers for hardware and services. And they do have the allimportant, albeit small, demonstration showroom.

So six months ago they decided to make it official.

They spoke to their chosen distributor about becoming an Apple Authorised Reseller, and were told Apple UK would contact them. But nobody did.

Months passed, so they tried to call Apple UK

directly a number of times, and were told someone would contact them. But nobody did.

Finally they contacted us to ask what was going on. I took a look at their location and their business, and their current client profile. They are in a large town approximately twenty miles from one of England’s major cities, and most of their clients are in that city.

The city does have an Apple Premium Reseller, but no other ‘authorised’ Apple dealers are in the area. Their application should be a formality.

But sadly it’s not. It now appears that Apple UK are not accepting any new Authorised Reseller applications from any companies within 25 miles of an Apple Store or an Apple Premium Reseller store, unless the application is for Apple Authorised Service Provider (AASP) status, or is for qualifying as one of Apple’s ‘Solution Expert’ accreditations.

To become an AASP requires serious investment in technical workshop facilities and fully certified engineers, and ‘Solutions Expert’ status means reinventing your business away from offering general Mac support to focus solely on a specialist vertical market in your region.

But does this change in attitude to the channel reflect Apple’s official line? No. But I’d be interested to know if any other Apple dealers have been turned down for Authorised Reseller status in the past year, or simply had their application ignored.

ROBERT PECKHAM is the EXECUTIVE DIRECTOR of the MAC TECHNOLOGY ASSOCIATION, which began life as The UK Mac–Dealer Association five years ago, and re–branded in 2007 to reflect the changing, consultancy and services–driven business model that many Apple resellers have now adopted.

WWW.MACTECHNOLOGY.ORG.UK | INFO@MACTECHNOLOGY.ORG | TELEPHONE: 08717 177264

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PCRetail April 81

NASCR NEWS NATIONAL ASSOCIATION OF SPECIALIST COMPUTER RETAILERS YOU CAN CONTACT NASCR ON 08456 440715 OR VISIT WWW.NASCR.ORG

The merger

By Geoff Carr NASCR Committee Member IT IS A PRIVILEGE to be involved in a historical development for NASCR – the proposed merger with ITACS. It has been apparent for a long time that both groups have the same objectives. They are the only organisations whose primary interest is in improving the lot of specialist independent information technology businesses in this country.

However, the mere fact that there are two choices has left many potential members bewildered over which to join. Other trade organisations may look to recruit these end-user facing computer dealers and service companies to swell their numbers, but the main focus of such associations is elsewhere, which has made the poor indie even more confused and so he hasn’t joined any group at all.

A merger of NASCR and ITACS will be making the statement that there is one trade association whose role is to represent this specific part of the marketplace. As a group it will be composed of independent IT companies.

Its aims will include positive communication on their behalf with the general public, the press, government, vendors, distributors, buying groups, other associations and anyone else who expresses some interest.

While the newly merged group will immediately have a larger membership base made up of the joint force of the two separate associations, its new strength in being the sole united voice for independent retailers should encourage many more to join.

Ideas are something both associations have always been rich in, but by

combining the ‘doers’ from both, there should be a lot more in the way of results, since more people can get involved. Additionally, by removing any perceived competition, the joint group can better focus on its goals by working together as a united entity.

While there may be some individual personality clashes and casualties, it is clear that the ethos and moulding forces that formed the original bodies remains solid and unchanged.

It can’t be stressed enough; we are all about the IT independent retailer’s marketplace and most definitely not about managers, directors, committees, executives, CEOs or personalities. We look forward to a time when this association’s branding will define the quality in their marketplace the way Corgi and ABTA do in theirs.

It can’t be stressed enough; we are all about the IT independent retailer’s marketplace and most definitely not about managers, directors, committees, executives, CEOs or personalities

ITACS NEWS INDEPENDENT TRADE ASSOCIATION OF COMPUTING SPECIALISTS – YOU CAN CONTACT ITACS ON 08445 763 760 OR VISIT WWW.ITACS.ORG.UK

The convergence myth

By Simon Aronowitz ITACS Committee Member Imagine the profit you can generate by selling an affordable lifestyle solution created from multiple products, training sessions and the essential support and maintenance required when sold over a lifetime

82 PCRetail April

IGNORE THE sales hype for a moment and it’s obvious that few people want to watch the latest movie on a small screen whilst standing up in a noisy and uncomfortable environment. What consumers want with movies is the cinematic experience – this requires large screens, speaker arrays and no distractions. This consumer trend has been demonstrated by record box office receipts and the growth of home cinema.

The gaming market likewise has expanded to the point where full-on gamers use up to four video cards, multiple displays, water cooling, specialist parts and overclocking.

Neither of these two scenarios is possible with notebook devices, never mind a mobile phone.

Whilst it is possible to listen to music, read emails and make phone calls on a mobile phone or computer,

it’s obvious that specialist devices perform far better. Just like any other industry, the IT marketplace has expanded, causing products to specialise and diverge into various niches. Although there is some overlap of function, consumers will continue to use many devices instead of one.

In an ideal world, we want our customers to spend frequently and regularly with us, and only us. This makes our expertise and the relationships we have with our customers the key to unlocking a good source of income, created from what is essentially consultancy sessions.

Imagine the profit you can generate by selling an affordable lifestyle solution created from multiple products, training sessions and the essential support and maintenance required when sold over a lifetime to a number of customers.

Perhaps we need to expand our sales into a larger digital marketplace with high quality products and services encompassing home entertainment, home workers, mobile workers and small businesses. Things like home cinema, set top boxes, consoles, gaming rigs, photography, phones, broadband and mobility are crucial in that sense.

Cheap goods and all-in-one devices will never satisfy the demands of your customers, so fill your pockets by selling them high quality, specialised products and services instead.

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MARKETPLACE BRIGANTIA NEWS

Contact Iain Shaw

This month, Brigantia head Iain Shaw discusses how vendors and distributors can work better with the indie community to the benefit of all...

info@brigantia.com 0870 160 3215 www.brigantia.com

Surviving the recession Xxx

I HAVE written here many times that the key to survival for indies in these very hard times is offering repairs, upgrades and other services that provide ongoing recurrent revenue opportunities.

The feedback through the Brigantia members forum is that those that are doing this are actually keeping very busy when those that are sitting in retail premises waiting for hardware and software sales are struggling like mad. Luckily most Brigantia members have made the switch and so are very well placed to thrive when the economy recovers, which I cannot see happening much before 2012.

I think that I need to use this column to talk more about vendors and service providers than indies, as we are still seeing many clinging to old outdated business models built around multiple retailers and large etailers. I passionately believe that the future lies with those vendors and service providers that are prepared to abandon the old ways, to stop paying lip service to the channel and to embrace it warmly through communities like Brigantia, NBG and Integra.

Those distributors that are not actively working with communities of indies are short sighted and frankly should be ignored by vendors and service providers with limited marketing resources and manpower.

Iain Shaw, Brigantia

Reseller schemes are great but indies need to be able to access a suitable range collectively through well thought-out portals that allow them to see where stock lies and which vendors and service providers are being supportive to the channel.

Those distributors that are not actively working with communities of indies are short sighted and frankly should be ignored by vendors and service providers with limited marketing resources and

man power. If the channel is not what vendors and service providers are trying to reach then in the interests of their shareholders these vendors and service providers should withdraw, as currently indies do not need to be confused by their half hearted and ambiguous messages.

Cost effective marketing is an extremely useful tool in these troubled times. In February, Brigantia launched our online channel directory with around 20,000 IT computer solution provider related businesses opting in during December and January, when our call centre spoke to them. This was an excellent response from every one of the businesses called. Entrant names, addresses and phone numbers are now clearly displayed by postcode within the expanded Brigantia locator at www.brigantia.com and Entrants can request a username and password to keep their own details updated and to access certain basic services from within the Brigantia portal such as being able to read the general area within the ever popular Brigantia Forum.

Iain invites opinions from PC Retail readers and will respond though this column www.pcretailmag.com

PCRetail April 83

COMPANY PROFILE: WASP

Creating a

buzz

Having become a major player in the inventory solutions sector, Wasp has committed itself to forging a network of value-added resellers across the country. Matt Grainger talks to European sales director Hugh Furness about the recession, the company and the future…

“Stock tracking is essential.

We’re seeing an increase in end users wanting to keep track of stock and assets. They want to make their business more efficent; it’s the same with resellers.”

Hugh Furness, Wasp

84 PCRetail April

asp has come a long way from its humble beginnings as a family-run firm to a global player in the inventory solutions market.

Its path to international status began when it recognised a niche in the the inventory market.

While most companies were chasing big business contracts, small-to-medium enterprises were being left out of the loop.

In response to this, Wasp developed an out-of-thebox solution for those companies that wanted to increase efficiency, without breaking the bank. Over time, Wasp has gone from strength-to-strength and now, with the recession eating in to margins everywhere, efficiency is increasingly a prime concern for everyone.

W

How has the recession affected your clients and through them, your business?

It didn’t really affect us until November last year, which is when we started to see a downturn. But December – usually a quiet month – saw a big pickup in business. It was our asset and inventory products that were selling a lot more than others. Our phone activity doubled and that continued into the New Year.

We’re finding that people are becoming increasingly aware that they need to be efficient with their stocktaking, inventory control and asset location, so we’re seeing a very big boost within that range. While our normal products – scanners and printers – are slightly down, our big kit – like asset and inventory – are up which is great.

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COMPANY PROFILE: WASP

How important is stock tracking to businesses during a downturn?

It’s essential. From our point of view, we’re seeing an increase in end users wanting to keep track of stock and assets; they want to make their business more efficient. We’re also starting to find that our resellers are saying the same thing, so we’re finding demand from both sides of the equation; from our partners and the end user.

So in effect, the recession has had quite a positive effect on your business?

Everybody hates to say the word ‘positive’ in this kind of environment, but I would say that on the whole it has had a positive effect on our asset and inventory control lines. We are aware, however, that we were slightly removed from the effects of the recession because the products we produce are all about improving efficiency. As a company, the aim is to be more cautious and measured about what we do.

We’re being cautious but the sales are still very good.

When we last spoke to you, Wasp was looking to further develop its working relationship with resellers. Would you say this has been successful?

We’ve increased our Wasplink membership – our partner programme – and we’ve actually expanded the team here to assist with that. We’ve improved and expanded our technical support team to become more efficient and give support to the reseller programme when needed and we’ll be introducing new programmes this year.

One of these is a programme called Wasp Protect, an extended warranty programme where anybody who is looking to extend their warranty can additionally get all the support and upgrades they need for a nominal fee. We’ve tested this in the US and it seems to have worked very well.

On the other hand, we’ve improved our tech support, we’ve introduced new memberships for the Wasplink programme, we’re introducing the new training programme and we have the staff to support it and we now run training programmes twice a week.

We also have Wasp Protect coming, we’re launching our Time and Attendance hardware later this year and we’re doing a lot of activity with distribution and the VARs to really help them. So I would say we’ve come out and hit the market hard, but we’re doing it cautiously and sticking to the original plan.

“We finished 2008 with around 500 resellers. We had doubled the number from 250 to 480 in the last six months. We’re now up to around 850 resellers in the UK, which is fantastic news from our point of view.”

Hugh Furness, Wasp

It sounds like the key for Wasp at the moment is in adding value. Is that right?

It is. We’ve increased our Wasplink membership, but in doing that we’ve also increased internally with the mechanisms and staff to actually support everything and our online activity has doubled in recent months.

What can we expect from Wasp through 2009?

Well, at the moment, we’re still hitting our targets, but as I said we’re proceeding with caution. We’re not going to be chasing big numbers, but what we are doing is looking at what we did last year and improving on that. You’ll see a continuing growth in our market presence, you’ll see us expanding our VAR network, we’ll probably take on more staff and you’ll see the launch of two new products – Time and Attendance and Wasp Protect in the next three to four months.

Wasp: 0845 430 1971

When we spoke to you last (July 2008), you had 250 resellers listed. Has that list expanded since then?

We actually finished last year with around 500 resellers. We had doubled the number from around 250 to 480; we’re actually now up to around 850 resellers in the UK, which was fantastic news from our point of view.

I would say that the top ten resellers are still the top ten. They’re still very active and still hunting for business. We work very closely with those because some of them are the big contracts with NHS, Government, MOD and education. We picked up BP through our reseller programme.

Previously, you said you were ready to come out ‘all guns blazing’ in 2009. It sounds like this is still the case, but have you needed to do so?

We were ready to hit 2009 really hard. Our strategy is still that we should do this, but on a corporate level we do need to exercise some caution.

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PCRetail April 85

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MARKETPLACE

Apple updates desktop range Mac Mini, iMac and Mac Pro all see upgrade to new Nvidia platform APPLE HAS updated its entire desktop range, with the Mac Mini benefiting from its first upgrade since August 2007. iMac Apple’s all in one suite of desktop PCs is still available with either 20-inch or 24-inch screens, but has been revamped with new components. The biggest change is the switch from an Intel chipset to Nvidia’s 9400M, which has already begun shipping in Apple laptops.

The lower-end models come with the 9400M as standard, while the more expensive 24inch models come with an Nvidia GT 120 with 256MB GDDR3 RAM. Hard drive sizes have also increased since Apple introduced the Intel-based models. The 20-inch now comes with 320GB as standard, while the 24-inch is equipped with

88 PCRetail April

either a 640GB or 1TB hard drive.

Processor speeds were also bumped up slightly, and the amount of RAM was increased from 4GB to 8GB. Mac Pro Now benefiting from Intel’s new Nehalem chipset, the Mac Pro has reinforced its position as one of the most powerful computers on the market. Processor speeds have been reduced slightly in the standard SKU, but the top of the range CPUs now include two 2.93GHz Quad-core Xeon 5500 processors.

Graphics wise, the Nvidia GeForce GT 120 with 512MB and the ATI Radeon HD 4870 with 512MB, both GDDR3, are now included as standard.

new Mac Mini might still be the least powerful of the computers in Apple’s range, but the device is ideally positioned for taking on the new low cost PC market. Boosted with the same Nvidia chipset in the new MacBook and iMac ranges, it manages to hold its own against Apple’s more expensive units when being used for tasks such as web browsing, email, basic gaming and editing.

Mac Mini Positioned as the greenest PC available on the market, the

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MARKETPLACE

Toshiba refreshes its business range Four new product lines boost firm’s already strong professional-focused line of laptops

TOSHIBA has refreshed its business range of laptops, with new models in its everyday computing, performance mobile and pen/tablet computing categories.

The new Satellite Pro A300 is the latest model in Toshiba’s

Duo processor and TruBrite technology for its 13.3-inch screen.

The Tecra M10 is the vendor’s new mobile performance laptop, benefiting from the latest Intel Centrino2 VPro. It features Toshiba’s EasyGuard to

“The new Satellite Pro A300 is the latest model in Toshiba’s everyday computing rage...The new Satellite Pro U400 comes in nine SKUs...

The Tecra M10 is the vendor’s latest mobile performance laptop and the Portégé M750 series is its top of the line dual purpose” everyday computing range, and has been designed for small or medium sized businesses.

An all-rounder, the model has a 15.4-inch screen with Toshiba’s new TruBrite technology.

The new Satellite Pro U400 comes in nine SKUs, and has been designed to be a compact and ultra-portable laptop for work and home.

Lightweight and small, it features Intel’s latest Core 2

90 PCRetail April

enhance protection, security and connectivity, with features such as a finger printer reader and integrated smartcard.

Meanwhile the Portégé M750 series is Toshiba’s top of the line dual-purpose mobile computing platform. It comes with a keyboard, pen and touch screen functionality, and features a twist screen so that it can double us as a tablet PC when needed.

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MARKETPLACE

Asus guns for media centre market Vendor looks to leverage Eee brand Latest desktop looks to take on more expensive rivals ASUS is looking to strengthen its position in the media centre sector by adding high definition content support capabilities to the latest Eee Box. The Eee Box 206 comes with HDMI output and Asusâ&#x20AC;&#x2122; Eee Cinema software pre-installed, which is designed to be compatible with as many codecs as possible. Unlike previous Eee SKUs, the 206 comes with a discrete graphics card to provide the processing power required to handle high definition footage.

The actual case of the device is only one litre and slim as a paperback book, making it a small-form factor alternative for those who donâ&#x20AC;&#x2122;t want full-blown media centre PCs. The user interface has been reduced down to the most used media applications, meaning that users donâ&#x20AC;&#x2122;t have to be troubled by numerous

A small-form factor alternative for those who donâ&#x20AC;&#x2122;t want fullblown media centre computers applications and functions unlikely to be used.

It has also been designed to be as environmentally friendly as possible, with Asus estimating that the device can save as much as ÂŁ105 a year over a full sized media PC (if left on 24/7) and a carbon footprint reduction of 90 per cent.

However, it also comes with 802.11n Wi-Fi, Bluetooth, 10GB of Eee Storage for online backup and tranquiliser technology to dramatically reduce the noise output of the fans.

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MARKETPLACE

Zoostorm creates netbook designed specifically for UK education market UK vendor says rivals are not producing products that cater to special needs of market and as a result are failing children in school New device can be used in and out of classroom ZOOSTORM is preparing to add a new model to its Fizzbook range of education-focused netbooks, with the UK-based vendor claiming that it is the first device designed exclusively for the needs of school children.

Expected to hit the channel in May, the Fizzbook Spin – which is based around Intel’s Classmate system – has been created to cater to the unique educational needs of six to 14-year olds.

Powered by Intel’s Atom platform, Zoostorm has implemented a raft of features specifically designed to help children with their studies.

The main feature in the new device is the rotatable touch screen, allowing it to switch from a laptop folio in a classroom environment to a tablet for fieldbased learning.

“It’s not often that a device truly revolutionises classroom learning, but the recent trend in netbooks in schools has done

The problem is that 99 per cent of netbooks aren’t designed for children, or the classroom, so schools are failing to realise their potential

The devices also comes packed with the SMART Classroom Learning Suite, which has been designed to help teachers accelerate learning through specialised applications.

The new netbook can also be synced with interactive whiteboards through the supplied SynchronEyes software, providing further ways for the device to be

integrated into the learning environment, such as fastest finger first games and children interacting with the whiteboard from their desks.

just that,” explained Zoostorm’s director, Simon Roberts. “The problem is 99 per cent of netbooks aren’t actually designed for children or the classroom, so schools are failing to realise the potential the technology offers.

The Fizzbook Spin changes that.”

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NEW LOOK, SAME SOLID VALUE. 94 PCRetail April

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MARKETPLACE

Channel is spoiled for Choiix Meroncourt signs up new netbook accessories vendor Stands, cases and coolers available DISTRIBUTOR Meroncourt is looking to help retailers capitalise on the netbook boom with its latest vendor signing, Choiix.

Choiix’s Mini-Air Hub is a stand designed to fit the proportions of popular netbooks, while also providing cooling through its inbuilt fan. It also has four USB ports to provide extra functionality and flexibility.

For those on the move, the vendor also has a sleeve for Eee PC devices with a screen size up

designed to fit all devices with screen sizes of 8.9-inches or smaller.

For those on the move, Choiix has a sleeve for Eee PC devices with a screen size up to 8.9inches. Available in green, blue and pink, the Easy Fit Eee PC comes packed with plenty of pockets for media and business cards and pens to 8.9-inches. Available in green, blue and pink, the Easy Fit Eee PC comes packed with plenty of pockets for media cards, business cards and even a pen – making it ideal for those who use their netbooks as a mobile office while they’re on the go.

Choiix also has a sturdier sleeve for those carrying or using their devices in more riskier environments, such as construction sites. The Ergonomic metal sleeve has been

For those who use their netbooks at their desks, the Choiix Chair is a mixed wood and metal stand. Adjustable to three different positions, it has been designed to fit in

with any office thanks to a wide selection of wood grain finishes.

It has also considered those who like to use their netbooks in non-traditional locations, such as on their sofa or in bed, with its Ucool pad. Developed to protect user’s legs from the heat generated by netbooks, it utilises a ‘U’ shaped design to move heat away from the device, while providing a stable platform to use it on.

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PCRetail April 95

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Interactive looks to put old HDDs to use New Sandberg docking station features ‘hot swapping’ for increased functionality INTERACTIVE IDEAS is looking to put old hard drives to use with the introduction of Sandberg's SATA docking station.

One of the key features of the docking station is that it is possible to hot swap the drives; increasing the functionality of the device ten-fold. Sandberg claims this functionality is equivalent to using old hard disk drives as super high capacity memory sticks.

The device is compatible with both 3.5-inch and 2.5-inch hard disk drives.

The main connection point is a USB 2.0 port, providing speeds high enough for almost any use, except live video editing. While it doesn't come with the option of Firewire connection, it does allow connection through eSATA providing transfer speeds of up to 3GB/s.

It also comes with back up software for Windows-based computers, transforming the device into a highly flexible back up system. The ingenuity

96 PCRetail April

of the device is that it allows users to either make use of their old SATA drives, or for you to sell on second hand drives – obviously so long as they are formatted clean.

The docking station is also ideal for those occasions

The key feature of the docking station is that it is possible to ‘hotswap’ the drives, increasing its functionality where the user may be moving data to a new computer or as is the case these days, to a laptop.

In addition to that, the device comes with a fully comprehensive five-year warranty and servicing giving your customers confidence in their purchase.

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BeBook gets touchy Second model introduces touch and wireless features ENDLESS IDEAS’ e-book reader BeBook has consolidated its position in the UK and Europe by launching the first major update to the device since it launched, with several features which it hopes will help to not only stave off any threat posed by rival Kindle, but ultimately trump it.

The latest version, which is due to hit the UK channel just before summer, features wireless connectivity through either 3G or Wi-Fi, allowing the user to continually update their library of books whether at home or on the move.

The new BeBook 2 comes with wireless RSS feeds, allowing users to keep up to date with the vast number of titles that are available and are due to come available in the coming months as well as the latest news and features from the multitude of websites on the internet that have active RSS feeds.

98 PCRetail April

The BeBook 2 also manages to trump its rival from Amazon, featuring a touch screen interface allowing a much more natural reading experience and fluid navigation around the device’s menus.

Endless Ideas has also said that it will be integrating ePub’s DRM technology into the device; a move that the vendor hopes will help encourage those publishers that have so far been afraid of moving to digital to come on board.

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Protect your customer’s PC Laptop Cop and Web Watcher target consumer market Software originally developed for CIA IT’S NOT everyday that you come across software entering the channel that was originally developed for the CIA to track terrorists, but that is just what the technology behind Interguard’s Web Watcher and Laptop Cop was created to do.

Web Watcher is the consumer version of the Interguard’s enterprise level monitoring software, designed to protect against high-level corporate and government espionage, which in turn was based on CIA monitoring software. It provides users with the ability to track everything the user of the targeted computer does from a remote PC, and can be set to be triggered by keywords or by activation of particular programs or the visiting of certain websites.

According to distributor SecurityIP, the software has been used to catch everything from paedophiles through to cheating

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The software has been used to catch everything from paedophiles through to cheating spouses, through it can be used for much more mundane purposes, such as making sure children are doing homework spouses, though it can also be used for much more mundane purposes, such as making sure children are doing homework.

Laptop Cop on the other hand has been designed to provide users with piece of mind should the worst happen and their laptop become the one of those stolen every 53 seconds.

It comes with the ability to geo-locate a computer via Wi-Fi – even if the thief doesn’t connect to the hub or use it to browse the internet. Once located, the user has the choice to begin retrieving data from the laptop if it wasn’t backed up.

And if the thief does connect to

the internet, then it also comes with the ability to contact them and request the laptop back.

If the thief refuses, then the program can wipe all data from it and kill the PC in three seconds, making it worthless.

SecurityIP: 0845 125 9092

PCRetail April 99

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PMA 2009 round up Canon, Sony and Panasonic’s new and updated camera ranges make a debut at the world’s largest retail imaging show in Las Vegas...

LAST MONTH’S PMA 09 show in Las Vegas saw a number of new photography products unveiled in front of the world’s largest consumer electronics and specialist retailers. We round up some of the biggest announcements from the major names in photography.

Canon Canon used this year’s PMA show to take the wraps off its new Powershot A series, made up of the Powershot A1100 and Powershot A2100.

Designed to replace the A1000 and A2000 ranges, the new line incorporates Canon’s new Scene Detection Technology, available through

The camera can also record video in full 1080p high definition, with Panasonic designing the device around usability rather than trying to pack as many unnecessary features as possible in to the body. the vendor’s easy mode and auto smart mode.

Both cameras come with 12.1 megapixel sensors. The A1100 has a four times zoom while the A2100 comes with a six times zoom and both are integrated with Canon’s optical image stabilisation technology.

100 PCRetail April

Panasonic This year’s show saw Panasonic launch its new Lumix DMC-GH1 hybrid. The camera is the latest to join the new Micro Four Thirds

lens standard, allowing Panasonic to significantly shrink the size of the body down without impacting quality.

Packing a 12.1 megapixel sensor, the camera is designed to provide DSLR quality photos without the complexity that those systems can bring to taking

pictures. The camera can also record video in full 1080p high definition, with Panasonic designing the device around usability rather than trying to pack as many unnecessary features as possible into the body. The video functionality is backed up by the ability to enable constant autofocus.

The camera has been designed to be as easy as

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Sony Sony took the opportunity to launch eight new compact cameras to its Cybershot range.

The vendorâ&#x20AC;&#x2122;s new T900 and T90 models have been designed with style in mind. Slim and functional, the new models come with super-sized touch screen and the ability to record footage in 720p high definition.

The new W-series models are the new top-of-the-compact-

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range devices from the company. Offering high definition movie recording and a five times zoom through a high quality Carl Zeiss lens, the W290, W270 and W320 have been designed to be as functional as possible. These devices even come packed with a 28mm wide-angle lens to capture as much of the action as possible.

Meanwhile, the new H20 is the firmâ&#x20AC;&#x2122;s latest compact

superzoom, with 10.1 megapixels, a ten times zoom and a Carl Zeiss lens, optical steady shot and enhanced face detection and smile shutter technology, it is certainly a versatile device.

Finally, its S980 and S930 cameras have been designed as straight point and shoot cameras for those who donâ&#x20AC;&#x2122;t require the added functionality of video recording.

possible to use, regardless of whether it is in photo or video model. It has a dedicated record button for triggering the video function of the camera, with most of the photo controls able to control the video feature as well.

The vendor has also launched a series of accessories to complement the new camera, including lenses, microphones and flash units.

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PCRetail April 101

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MESH MATRIX II

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LENOVO THINKPAD SL500

High End PC Distributor: Open Contact Number: 0844 736 0440 Price: £750

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THIS LATEST offering from Mesh Iiyama ProLite E2208HDS with a has attracted a lot of attention native resolution of 1,920x1,080 thanks to the presence of the – that’s enough to play HD latest Phenom II X4. video in 1080p. Picture quality is The chip in question is the reasonable but there’s nothing 2.8GHz 920, which has 2MB of you’ll be able to do about a L2 cache and 6MB of L3 small amount of backlight cache – more even than the bleed at the bottom of the Black Edition Phenom parts screen. Connection options are used to have. Benchmark limited to DVI-I and VGA too, results have but it’s by no demonstrated means a that it’s an terrible display. extremely This system from Creative’s capable speakers Mesh represents T6100 performer. An are a surroundan enormously overall 2D result of sound, 5.1 set 1.67 isn’t quite at promising debut that provide Core i7-920 levels booming loud for the new – Mesh’s bass and clear, Phenom II X4. equivalent rig, the crisp treble.

Xtreme i7 920 Sound quality GTX+, managed was good 1.96 – but it’s still speedy throughout our tests, with enough to cope with most games, music and movies demanding applications. sounding sharp. If anything Gamers will also be pleased we’d say that the bass is a little to see an ATi Radeon HD 4850 too much, but this is only a graphics card providing 3D minor complaint. punch. This card helped the PC All in all, this system from to score 48fps in our mediumMesh represents an enormously quality Crysis benchmark, and promising debut for the new a playable 33fps in our high Phenom II X4. AMD has gone quality test. Even though very for the same balance of price high settings proved too much and performance that’s for the Matrix II, this set of results proved so successful in ATI’s HD shows the machine should be 4000 series of graphics cards, able to cope with the most and it’s clear that approach demanding of titles. has paid off here. It has allowed There’s 4GB of RAM to back Mesh to produce a package this up, but Mesh has cut back that offers not only good on storage with just 500GB of performance, but also fine hard disk space on offer. components and an excellent The monitor is a 22-inch chassis at a tempting price.

WE’VE LONG been big fans of more rattly than previous Lenovo’s no nonsense, no ThinkPads we’ve reviewed. And corners-cut approach to there’s a choice between producing laptops. Its thin and touchpad and trackpoint, as light ThinkPad X300 is still one of with other ThinkPad laptops. our favourite ultra-portables All told, the SL500 is a very some 16 months after its initial good laptop. It trumps its main release, and last month its rival, the Dell Vostro 1510, on allbusiness workstation – the T500 round solidity and includes a – also 3G modem that impressed. the Dell doesn’t.

This month, You don’t quite We’d take the things have get the same superior build and flexibility when taken a different tack greater attention you buy, of entirely, with course – you can to detail of the Lenovo’s focus add a higher Lenovo ThinkPad resolution screen turning to value.

At first glance on the Dell and every time. there’s no boost the 160GB discernible drop hard disk while in quality, either. Open the lid dropping the fingerprint reader and there’s the usual solid feel and TPM, for instance – but for to the hinge. Unusually for a £434 exc VAT, we’d take the ThinkPad the closure superior build and greater mechanism is magnetic rather attention to detail of the than mechanical, but it closes Lenovo ThinkPad every time. with a good solid thunk. And the lid stays tightly shut until you prise it open again.

The SL500’s control points are typically fine, too.

The keyboard boasts a positive click, a robust feel and sensible layout – although, as with the T500, it’s a touch lighter and

102 PCRetail April

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PCRetail April 103

OFF THE RECORD

This month: We bring you a selection of photos from the PC Retail Awards 2009 – hosted by Adam Bloom – and all the action from the after-party...

PC RETAIL AWARDS

While the winners at the PC Retail Awards 2009 went home particularly happy, there were plenty of reasons to celebrate for the rest of the 300 strong crowd.

After some top class entertainment at the hands of comedian Adam Bloom, attendees of the after party were treated to a casino, bar, dance floor and DJ. All of which providing plenty of networking opportunities on top of a well deserved party after a year’s hard work.

Details of where to find further pictures and the official video of the evening will be published on www.pcretailmag.com.

104 PCRetail April

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OFF THE RECORD

Send your pictures to andrew wooden@intentmedia.co.uk

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PCRetail April 105

IN THE

BACK PAGE

HOTSEAT

OF THE MONTH

Name: CK Position: Owner Company: YoYoTech

"We have not yet begun to feel the real impact of Conficker. We may soon be at the whim of those in control of what has emerged as a formidable army of infected machines."

Describe yourself in three words I’d like to think that ‘happy,’ ‘hardworking’ and ‘helpful’ describe me best.

How do you relax away from work?

I try to play golf, but struggle to find the time. As a youngster, I played countrylevel badminton, but when I tried it again last year I managed to wrench my knee, so – from now on – I’ll stick to the fairway.

What’s your favourite game/book/film/album?

I’m a poker fiend, but try not to play for real money. Film-wise, I still find Scarface endlessly watchable and the one-liners are great. In the car, my music is my own and I love blasting out Jassi Sidhu.

When I get time to read, I seem to be drawn to autobiographies – it is fascinating to see how people from such diverse backgrounds manage to establish themselves in this world.

Who’s the funniest person you’ve met during your business life?

The person who makes me laugh most is Andrzej Bania, who runs CrossLink – the company that handles all my PR and marketing. Apart from the constant stream of genius ideas, he has this great personality and never, ever seems to stop smiling. When we're being creative together, that's when I find myself laughing the hardest! Business needs to be fun – especially after a year like 2008.

What did you want to do when you were younger?

My family’s business has always been engineering and there was a good chance that I would follow my father’s footsteps. However, during one summer holiday I managed to get a part-time job selling Amstrad PCWs and Epson FX printers for a local store. I loved the

“

QUOTES

Paul Henry, researcher at security firm Lumension, manages to make malware sound like a bad zombie film, in an interview with USA Today

Seeing YoYoTech’s FI7EPOWER on top of all the spec performance charts – ahead of Dell, HP, Sun and IBM – that was really amazing technology, I loved the people and making money out of it was a real bonus... The PC retail bug bit me and I’ve never looked back.

When were the ‘good old days?’

The good old days were signing the lease on my first store – just off Tottenham Court Road – around ten years ago. No matter how much confidence you have, it is still a scary experience. More recently, creating the ‘Fastest Machine The World Has Ever Seen’ was a really special moment for me. Just seeing YOYOTech’s Fi7EPOWER on top of all the SPEC performance charts – ahead of Dell, HP, Sun and IBM. That was really amazing.

It is one of the things I love most about this business. No matter how small you are – you can still affect the world by beating the big guys to the punch and setting world records...what a great business PC retail is!

“June 29th, 2009, is the two-year anniversary of the first shipment of the iPhone. Not one of those people will still be using an iPhone a month later. Think about it -- if you bought the first iPhone, you bought it because you wanted the coolest product on the market. Your two-year contract has just expired. Look around. Tell me what they’re going to buy.”

Roger McNamee, founding partner of the Palm-rescuing investment firm Elevation Partners, speaking to Bloomberg, predicts the Pre bringing down the Apple iPhone “You can use a crisis as an opportunity to shine, an opportunity to leap past your competitors who are taking it easy and taking the easy way out. That’s what winners do. Losers whine, but winners move forward in a strong and powerful way.”

Governor of California Arnold Schwarzenegger takes the stage of CeBit to shout at tech executives, journalists and German Chancellor Angela Merkel. While ‘stop whining’ perhaps isn’t the most astute analysis of the economic downturn, no one rushed out of their seats to tell ‘The Terminator’ that.

NEXT MONTH Business Software: Covering everything from operating systems to spreadsheet programs, and accounting software to stock records.

The business software market is going through some changes at the moment with cloud based alternatives and the growth of online re-subscription models – we take a look at how to make the most of a growing sector.

106 PCRetail April

Margin Makers: Any retailer will tell you the difference the cumulative impact those little impulse purchases make on a business. We present our guide on how to squeeze the most margin out of customers.

Graphics Cards: Our regular round up of the graphics card market, which drives the PC gaming sector.

LATEST

NEWS STRAIGHT TO YOUR MOBILE

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