Raleigh - The Heron Club 2010

SHOW STARTS 17TH JANUARY 2010

AT THE G IN H C N U A L

SHOW

es Raleigh eBik eam ional Road T s s fe ro P h ig Team Rale otion Bikes Spring Prom d an Bike Bran New Europe ry Brands New Accesso rogram al Support P n o ti o m ro P and Advertising Scheme Cycle to Work

TO REGISTER FOR THE SHOW Contact PAM SIMMONS on – 01773 532651 or pamsimmons@raleigh.co.uk

Marketing

Historic Raleigh head badge returns The historic Raleigh head badge, with Nottingham England inscribed on it, returns as part of Raleigh’s new corporate style which will be used globally from 2010.

“Returning to the traditional logo is the best way to show the company’s pedigree and its historic commitment to Nottingham. All our partners across the world will now use this famous logo.”

- Mark Gouldthorp, MD

Raleigh retur ns to Pro Road Racing Raleigh aims to establish itself at the very height of professional road racing again, 30 years after its 1980 Tour de France win, thus uniting its marketing and global range strategy, with an ambitious five-year plan.

Team Raleigh has registered an application for UCI Continental status and will be targeting the UK Premier Calendar road race, Tour Series and Elite criteriums with the intention of securing an invitation to the Tours of Britain and Ireland in the first year, all of which have increased exposure on TV and are taking racing to the heart of the British consumer.

2010 • Four dedicated bike catalogues • Summer and winter accessory catalogue • Cover mounts on Cy cling Plus, MBUK and What Mount ain Bike • Brand adverts in all cycling publications and Centr e Parcs Magazine • Specific POS availab le for stockists • Full events programm e, Future Demo Days, Bike Rad ar Live, Mountain Mayhem and more.

• Dealer events kit to support you locally

, Liam Holohan, Manager, Tom Barras, Dale Appleby Team Line Up: Chris Truett – ing, Richard Handley; Cum l elopment riders, Michae James Stewart, Daniel Shand; Dev R) (GE r mle Smith (AUS), Julian Ram International riders Peter

SPEC

2010 ROAD BIKES

& STEP carbon fork, New T2T carbon frame 7900 groupset full Shimano Dura Ace , Michelin Pro 3 tyres. set eel wh Shimano RS80 Weight: 7.9kg

WOMEN’S

ROAD

SPEC

SPEC

n

New ‘Team’ Carbo

W NME ODELS

Women specific AIRLITE AURA Air lite 6061 WSD alloy compact frame, EVO carbon fork, Shimano Sora gea rset, Michelin tyres, San Marco saddle .

New Airlite range compact AIRLITE 300 Airlite 6061 alloy Tiagra frame, EVO carbon fork, Shimano o saddle.

Marc San s, tyre elin Mich set, gear

S E IK B N IO T O M O R P G IN R SP to beat the competition

choose from Twelve models to e range £229.99 to £399.99 • MTB, City Trekking and Road • Pric

GRITSTONE & WATERFRONT MTB FEATURES • Men’s & Women’s ire EZ-F peed forks • 21-s

• Alloy frame, suspension

MTB

NEW RALEIGH NE

RANGE

W

MODELS

PIONEER METRO Top-selling bike range with new City Chic colour schemes.

XC21 MEN’S & WOMEN’S

MTB • Alloy frame, suspension FEATURES • Men’s & Women’s mechanical disc brakes forks • 21-speed EZ-Fire • Clarks

FEATURES y frame, rigid forks • Men’s & Women’s city bikes • Allo d for city riding ppe • 18-speed Revoshift • Fully equi

ELEGANCE WOMEN’S DETOUR MEN’S & WOMEN’S

city bikes • Alloy frame, FEATURES • Men’s & Women’s ire EZ-F peed rigid forks • 21-s • Fully equipped for city riding

CITY FEATURES • Women’s low step frame • Sturmey Archer 3-speed • Conventional stylish basket

LOW STEP FRAME

New eBikes launched SPEC

As the need for electric bikes increases, Raleigh will be launching two models of eBikes in Men’s and Unisex versions during 2010, starting with the Dover Deluxe Premium (pictured).

This further development of the Raleigh bike portfolio is aimed at commercialising an underdeveloped market sector and providing the retailer with high quality machines and the necessary experienced back-up. A dedicated electric bike specialist will be available to develop the business within independent retailers.

Dover Deluxe Premium • Shimano Nexus 8-speed hub gear • Range up to 80km range – depending on terrain • Powered by Panasonic system and using a centre motor providing power to the crank-set.

• Power regulation by torque control – the harder you pedal, the more assistance you get.

• Shimano Dynamo hub-powered lighting

Following on from a great year, the Diamondbacks have pressed forward with great new spec from Michelin and Rock Shox to make the new DBs the perfect aggressive all mountain bikes for the UK!

Diamondback/Ashton bikes launched Groundbreaking 24” wheel bike designed by Martyn Ashton.This all-round bike is capable of technical trials but can also excel on street or skate parks.

Designed

by Martyn Ashton

AXIS

XT

GROUPSET

FEATURES New alloy Vectra hydroformed frame • Rock Shox Recon 335 Solo Air 130mm • Truvativ Stylo 3.2 44/34/24t chainset • Shimano XT groupset, hydraulic disc brakes • Michelin Wildgripper 2.25 Tyres

RESPONSE COMP

FEATURES Alloy hydroformed frame • Truvativ Husselfelt cranks, 22t ring & single speed converter • Quad QMD-& mechanical disk brakes • DB trials bar & stem • Alienation Recliner pivotal saddle As designed and ridden

by Sam Pilgrim in some of the biggest comps in the world.

DEORE SHADOW

FEATURES New alloy Vectra all-mountain hydroformed frame • Rock Shox Dart 2 100mm with lockout • New Deore Shadow gears, Truvativ Blaze 44/32/22t • Quad Dime hydraulic disc brakes • Michelin Wildgripper 2.25 tyres

FEATURES Pro level alloy hydroformed frame • Rock Shox Argyle 302 fork • Truvativ Husselfelt cranks, 38t ring & single speed converter • Quad Dime disk brake, 3.2 wheels with Halo Twin Rail tyres • Gravity & Alienation finishing parts

Mtrax Join the winningtheteUKam race scene and in UK trail

its mark on The Mtrax range has firmly stamped ted carbon same great frames using the integra centres. This year we have kept the ed the forks to e of the HT 5.0, but we’ve upgrad technology and the full carbon fram weight. ng higher performance and lower bri to u nito Ma from line e rac the new

MTRAX 5.0

X-0 trigger shifters • 27-speed SRAM X-0 gears with brakes disc aulic hydr Pro er • Quad Sting elset with • Mavic Crosstrail Disc UST whe 2.2" tyres UST Continental Mountain King s fork m • Manitou R7 100m

MTRAX 2.0 • 27-speed SRAM X-5 gears with X-5 trigger shifters • Quad Axis hydraulic disc brakes with 160mm rotors • Manitou Match 100mm with lockout and compression damping

Winners of National Points Series overall, Masters & Vet 50+ Midlands Series overall, Elite, Masters & Vets 50+Midland Champion Vets 50+ Winners Sleepless in the Saddle

New summer accessories catalogue • Cover-mounted onto Future Publishing magazines • 150,000 print run • Stockists listed • Available for in-store use

PROFIT EARNER

Avenir Click Fix bags New fabrics, technology and the addition of Rixen Kaul fittings for 2010.

Category leading profit margins.

Raleigh Helmets • New Urban Youth now inmoulded • Popular Xtreme complete redesign • New graphics on complete range

Uvex helmets Uvex flagship models are the new FP3.1 & FP3.0. The FP3.0 is the model of choice for Mark Cavendish this coming year.

The range also includes the FP1CC, the seriously lightweight XC helmet and new graphics for the XP100, the winner of the recent What Mountain Bike group test.

RSP Sold Secure locks The RSP lock range now includes Sold Secure accredited models: • Chain and padlock • Shackle locks • Armoured locks

Affix and Mobi

Raleigh has secured exclusive distribution of Affix BMX parts from KHE and Mobi pressure washers.

“Makes cleaning your bike anywhere a doddle. Makes you wonder how you got by without one” MBUK

Innovation from Affix Revolutionary inventions from Affix, exclusively at Raleigh.

“Mobi has answered our prayers” DIRT

Diamondback BMX colour crazy

Business r than ry good, bette ve en be has e support Th . have been ld ou w it Scott t gh I thou unt manager, and my acco h I went ig ad le gl Ra am om I fr llent and ce ex a en be ss s n busine as Davidson, ha tting up my ow se of e ut ro e down th chisee.

Cyclelife fran ies, life Dumfr le c y C t, n ra G w Andre ls DG2 Whee

www.cyclelife.com

Cyclelife run our enables us to have a fectively. We ef e or m s es rt out any busin manager to so t un co ac ed e legwork dedicat , he does all th es su is d an s oothly. problem iness runs sm us b r ou re su , to en tt, Cyclelife Rob Corbe n Long Eato

2009 has seen the number of independent bike dealers in the Cyclelife network rise to 140, giving improved regional coverage throughout the UK.

CYCLELIFE DEALERS TO GET LOYALTY BONUS lers oon to dea as been a b Cyclelife h y tr n t the cou throughou

From January 2010 Cyclelife Dealers may be eligible for a quarterly loyalty bonus

TISING R E V D A E V I S U L C CYCLELIFE EX TV ADVERTISING

ents are Cyclelife advertisem in a range now a regular feature agazines of specialist cycling m

Raleigh returns to TV advertising after a break of 12 years with a Christmas advert featuring the Striker and Me to You bikes.

Targeting around three million children, 350 ads were shown on Nickelodeon and Nick Toons throughout November 2009.

Following a full assessment of the campaign’s effectiveness, Raleigh plans a more extensive TV presence in 2010.

CYCLELIFE CYCLE 2 WORK New for 2010 is Raleigh’s Cycle to Work Scheme, available to Cyclelife and Raleigh Main Dealers.

The benefits for dealers are: • Lower commission rates payable to the scheme • Commercial incentive from Raleigh as a reward for Raleigh purchases through the scheme • Scheme open to employers of whatever size • Paperless process – everything is done online • Dedicated website