ToyNews Disney Supplement 2010

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Look out for Disney’s 2010 girls event film of the year, Rapunzel, in the next edition of Toy News

IN ALS SI O DE

Introducing some of Disney’s key franchises for 2010

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The 21st century re-birth of a classic franchise

TRON: LEGACY >>Transmission from master control program:

28 years ago, the original Tron seemed thrillingly modern and wowed cinema audiences around the world. In 2010, Tron Legacy will continue the story, raise the bar and blow your mind – in 3D… Thanks to a gripping plot and an instantly iconic visual style, Tron became one of the key films of the 1980s. This year, Tron Legacy will become a landmark release of the 21st century.

It’s a high-tech 3D adventure set in a digital world that looks like nothing that’s ever been seen on screen before.

The story starts with Sam Flynn (Garrett Hedlund), the tech-savvy son of

Kevin Flynn (Jeff Bridges, reprising his role from the original), investigating the disappearance of his father.

Soon, he is pulled into the digital world of Tron, where Kevin has been trapped for 25 years.

There, father and son team up and embark on a life-and-death journey through a cyber-universe that has become far more advanced and far more dangerous.

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>>DATA PACKET: • Long-awaited sequel to 1982 classic • Storyline focuses on Sam Flynn’s search for his father, Kevin, who has been trapped in a cyber universe for 25 years • Jeff Bridges stars again in the role he first made famous • Producer Steve Lisberger co-wrote and directed the original and new Tron movie • Original music by Daft Punk • Due in cinemas Christmas Holiday 2010 << >>DATA PACKET: • Full cross-division company-wide support • Full merchandise program: Toys, Publishing, Home, Apparel, Accessories & Footwear, Stationery • New Tron video game will be available November 2010 on next-gen platforms • Ongoing content support in 2010 and beyond <<

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An evergreen franchise set for another magical year...

he Disney Fairies franchise draws on the mystery and beauty of the natural world, encouraging girls aged four to nine years to be confident in themselves, to find their own talents and also to value friendship.

Tinker Bell and the Great Fairy Rescue. will launch Autumn 2010. Set in the countryside, Tinker Bell returns to her UK

T

origins. When Tinker Bell is discovered by a little girl, her Fairy friends launch a daring rescue to bring her back to Pixie Hollow.

In 2011, a fourth movie is scheduled for release - details to be announced.

Disney Fairies is a long-term priority franchise for the entire Walt Disney Company and will continue to receive support from every division.

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Merchandise: A range of Fairies dolls is available from Flair as part of a comprehensive cross-category merchandise programme.

BRAND ATTRIBUTES:

Tinker Bell and Tinker Bell and the Lost Treasure will air on Cinemagic throughout 2010.

A whole host of ‘Pixie Previews’ will air on Disney Channel and will also be available online. www.disneyfairies.co.uk, the destination for all UK Disney Fairies fans, will feature new games and activities as well as updated Disney

Fairies news and images and details of the new Disney Fairies products.

Flair is the master licensee for dolls and arts and crafts. Additional categories include dress-up, role play, wheeled, games, puzzles, stationery, fashion, home, apparel, accessories, health and beauty and publishing.

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• Pixie Dust – A golden dust that is sprinkled over all the fairies’ adventures and enhances their talents • Friendship – Interactive multi-character art and diversity • Find Your Own Talent – Showcasing fairy nature talents • Real World Issues – Social expression through an eclectic mix of personalities and characters • Nature – An introduction to different elements and an understanding of size and scale relationships

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From a creative team whose credits include two of the greatest animated series of the modern era, Family Guy and The Simpsons, comes a cult franchise full of great gags and cool characters…

Phineas and Ferb are step brothers. Together, they make every day an adventure and almost always end up in various scrapes and escapades.

There really is no end to their imagination, daring and creativity. Whether they’re building a death-defying rollercoaster, surfing tidal waves or locating Frankenstein’s brain, they’re always living close to the edge.

They are the result of a creative collaboration between Dan Povenmire (Family Guy) and Jeff ‘Swampy’ Marsh (The Simpsons)

and star in an animated TV series that has already built up a dedicated following and is now becoming a hot property.

As well as the two boys, the show features a crazy supporting cast that includes their teenage sister, Candace. She’s always trying to expose their schemes and get them in trouble, but somehow never succeeds.

There’s also the family pet, a simple-minded platypus called Perry who, obviously, leads a double life as Agent P and regularly faces off against the evil Dr Doofenshmirtz to save the world.

TV FACTS • The first series premiered on Disney Channel in February 2008 and aired on ITV later that year • Series 2 is currently airing on Disney XD and Disney Channel • Saturday transmissions at 8:15 on ITV1 ranked No. 1 in their timeslot with kids 4-15 across all channels* • No. 3 reaching kids animation in the UK with all individuals aged 4+ (Q3’09)*

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Action Figure Scene Packs

• Third highest ranking programme on Disney Channel* • Q3’09 reach increased by 36 per cent on Q2 to 7.9 million viewers aged 4+* • There is on-air programming support throughout 2010 on Disney XD and Disney Channel

• Hour-long summer special episode to air in 2010 • Series 3 launches in 2010 and will take the total number of episodes up to 100 For commercial and sponsorship opportunities contact Michael Ghosh, UK Director of Advertising Sales and Promotions. Tel: 0207 025 8400. Email: Michael.Ghosh@Disney.com *Source: BARB

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Goo Pods

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