01 TN120_v1 2011_final 22/07/2011 14:55 Page 1
Issue 120
The toy industry’s highest circulation trade title Exclusive media partner
INSIDE…
THE PACKAGING DEBATE The Greenpeace campaign and the toy industry’s response
LONDON CALLING The official London 2012 Olympics products to stock
PLUSH FUND What’s big in the traditional and feature plush sectors
THE BIG BUILD We find out what’s hot in the construction category
August 2011
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Contents REGULARS 4
News
6
Exclusive NPD analysis
8
Media Tracker
10
Appointments
12
Campaign of the Month
14
TV ratings
LICENSING
Samantha Loveday Editor Samantha.loveday@intentmedia.co.uk
Katie Roberts Deputy Editor Katie.Roberts@intentmedia.co.uk
Lewis Tyler Staff Writer Lewis.Tyler@intentmedia.co.uk
Emily Briggs Sales Manager Emily.Briggs@intentmedia.co.uk
Suzanne Powles Production Manager Suzanne.Powles@intentmedia.co.uk
20
News
23
London 2012 Special Adam Butler Design Adam.Butler@intentmedia.co.uk
COMPETITION 34 This month, win products from Green Board Games
FEATURES 16
News Analysis: Greenpeace
29
Sector Guide: Plush
41
Sector Guide: Construction
Jon Salisbury Contributor jon@wotkidzwant.com
Stuart Dinsey Publisher Stuart.Dinsey@intentmedia.co.uk
Editorial: 01992 535646 Advertising: 01992 535647
RETAIL 53
News
54
Counter Insurgent
54
Tweetpicks
55
Retail Charts
56
New Products
57
Hero Product
Follow us on
@toynewsonline
Intent Media is a member of the Periodical Publishers Associations
AUDITED CIRCULATION: Average Net Circulation: 6,043 July 1st 2009 to June 30th 2010. www.toynews-online.biz ToyNews circulation is 15.9% higher than its closest competitor. ToyNews requested or paid for circulation is 23.4% higher than its closest competitor. ToyNews has 100% named circulation and 0% duplication.
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COMMENT
ALL ABOUT THE MONEY?
WE LIKE a good moan about retailers seemingly making Christmas start earlier and earlier each year. But Tesco has moved it up a notch this year, revealing its top ten toys for Christmas on June 6th. Hamleys and Amazon have since unveiled their lists, too. One thing they all have in common, is the presence of toys inspired by some of this summer’s blockbuster movies, including Transformers 3 and Cars 2. Interestingly, one of the most read articles on ToyNews Online last month was an opinion piece from US-based contributor, Lutz Muller, asking whether Hollywood has slightly over egged the pudding this year when it comes to these kind of movies.
Toys are only worth doing if people see the movie, Pixar’s Jay Ward said recently. According to Muller, manufacturers and retailers in the US are concerned that the top toy movies don’t seem to have the same pull any longer and that there are just too many of them, which could lead to cannibalisation. Whether these concerns are shared by the UK market, I don’t know. I do think that it’s easy to be cynical and think that the studios are only interested in presenting a glorified advert to sell toys. I do like to give them the benefit of the doubt though, especially as Pixar’s Jay Ward, the ‘franchise guardian’ of the Cars brand, recently said: “It has to be a movie first. It has to tell a great story. If you don’t do a great movie then none of it means anything.” Samantha Loveday Samantha.Loveday@intentmedia.co.uk
04,05 TN120 news_final 22/07/2011 15:00 Page 1
4
NEWS
Retailers urged to place London 2012 product orders now Orders should be placed as soon as possible to avoid disappointment and maximise the opportunities available... by Samantha Loveday THERE MAY still be a year to go, but toy and gift retailers are being urged to place their orders for London 2012 Olympics and Paralympics products as soon as possible, or risk missing out. There are over 50 licensees on board for the London 2012 programme, including toy firms Golden Bear, MV Sports, Winning Moves, Magmatic and Hornby to name a few. “In order to make the most of the business opportunity presented by the Games, retailers should definitely be planning and placing orders as soon as possible,” Lesli Zador, marketing manager, licensing and retail at London 2012, explained to ToyNews. “Orders should be placed with our official licensees as soon as possible to avoid disappointment.” A range of merchandise officially launches from August 15th at the official London 2012 shops at St Pancras International, Paddington
station, Heathrow Terminal 5 and John Lewis on Oxford Street. A wider High Street launch will take place on September 1st. By Games time, an estimated 10,000 London 2012 products will be
We’re thrilled with the creativity and commitment shown by our licensees. Lesli Zador, London 2012 available. It is anticipated the programme will generate over £1 billion in sales, a target which LOCOG is confident of hitting. “With the network of official London 2012 shops, our partners and, most importantly, significant sales set to go through the regular High Street, we are very optimistic about achieving this goal,” Zador
continued. “We’re thrilled with the creativity and commitment shown by our licensees. Products are available to suit every price point.”
To read our guide to London 2012 licensed toys, games and gifts, head to page 23. London 2012: 0203 2012 000
Industry responds to Greenpeace attack by Katie Roberts
Esdevium Games is exclusively distributing Gears of War: The Board Game from September. Based on the hit video game series, the product contains over 200 cards, 30 plastic figures and 75 tokens for players to use as tactical options. As well as its usual toy and hobby market retail channels, Esdevium is also hoping for some pick up from the video games sector. Esdevium Games: 01420 593593
AUGUST 2011
FOLLOWING research into toy packaging, which found the use of Mixed Tropical Hardwoods, sourced from the Indonesian rainforest, Greenpeace recently launched a campaign against toy manufacturers. Mattel responded with an official statement saying it is in the process of developing a sustainable procurement policy. The new policy will include requirements for suppliers to commit to sustainable forestry management practices. Hasbro’s statement said it was already working with suppliers towards using only ‘recognised, independent, certifying bodies, such as the Forest Stewardship Council’. Finally, Lego told ToyNews: “We have been looking into the sustainability of our packaging for
quite some time and are aiming for all of our packaging to be made from either recycled or FSC certified materials within a year.” Ian Duff (above), Greenpeace forest campaigner, said: “This is a great start, but we now want to see the new policies put into place.” To read more about the campaign and the reaction, turn to p16-17.
04,05 TN120 news_final 22/07/2011 15:01 Page 2
NEWS
www.toynews-online.biz
VTech reveals InnoTab The firm is introducing the touch screen tablet style learning system to its portfolio… by Katie Roberts INNOTAB, AIMED at children aged four to nine, will be officially unveiled at a media event this month at the Covent Garden Hotel, London, where it will be presented by the BBC’s Something for the Weekend gadget girl, Ella Williamson. To support the retail launch, VTech will be carrying out a large TV campaign, running from September, in the build up to October half term and Christmas. The TV ads are expected to reach 85 per cent of all adults with children an average of nine times. The cross channel placement of the advertisements will take in CITV, Milkshake, Daybreak, E4, Dave and Living among others. Launch activity will also include VOD pre-roll ads, in-store POS and digital spend.
Clive Richardson, marketing director, VTech, commented: “We know that kids love using their parents’ gadgets, such as their tablet or smartphone, so our inspiration for the InnoTab was to create
Our inspiration for InnoTab was to create something that feels like a grownup’s gadget. Clive Richardson, VTech something that feels like a grown-up’s gadget, but that delivers a fun learning experience. “We feel InnoTab is extremely intuitive, meaning that youngsters will instantly find it very easy to use
and hopefully adults will now be able to take back their own gadgets from their children.” InnoTab features a G sensor control to support motion based games, but also a builtin auto picture rotation, a five-inch LCD touch screen, stylus pen, adaptor jack, SD card slot and USB port. To complement the built-in games and features, additional cartridges will be available, including licences such as Toy Story and Cars. Parents can also download additional games and learning apps from their home computer via VTech’s Learning Lodge Navigator.
Kind und Jugend ready to welcome UK firms by Samantha Loveday WITH OVER 850 exhibitors from more than 40 countries, the organisers of Kind und Jugend believe it is well worth a visit for toy firms and retailers from the UK. Running from September 15th to 18th at the Cologne Exhibition Centre, the show is billed as the trade show for kids’ first years. Around 20,000 visitors are expected. Products include toys and games for babies and toddlers from prams and car seats to furniture, apparel and electronics. Newcomers will be among the 850 exhibitors – the show was nearly booked out four months
UK visitors will have the chance to meet international key accounts at the show...
before opening – and 80 per cent of exhibitors come from abroad. This year, for the first time, there will be representatives from Spain, Turkey and Israel, as well as pavilions for Australia, US, Taiwan and China. The Baby Product Association (BPA) will attend with 40 delegates from the UK.
“UK visitors will have the chance to not only meet British companies and international key accounts, but also young, innovative international firms which they would not normally be meeting this easily,” said a spokesperson from Koelnmesse. For further details, visit: www.kindundjugend.com.
Kids can also view photos and videos on the device, which have been taken on Kidizoom cameras. VTech: 01235 555545
Tomy welcomes new president THE FIRST step of the integration of Tomy Europe and RC2 Europe has begun, with Gary Hunter appointed as president of Tomy Europe. Hunter has been in the toy industry for 17 years and has been head of the RC2 international business for the past five years. The former Tomy Europe CEO, Robert Mann, has now left the company. Tomy: 020 8722 7300
5
06,07 TN120 NPD_final 21/07/2011 14:55 Page 1
6
NPD RESEARCH
Retail Sales Trends
Properties
Toy market building into summer months
Top 5 properties May 2011 1. LITTLE TIKES 2. STAR WARS 3. LEGO CITY 4. TOY STORY 5. HELLO KITTY & FRIENDS
Best Property Progression May 2011 2011 FOR THE first five months of 2011, the total toy market grew by six per cent in value driven by an increase in the average price, which reached £6.17 in May 2011. May was a mixed month for toys, without the benefit that the football World Cup had on the market in 2010, both value and volume were down on last year. However, there were still seven super categories in growth and several properties continued to increase sales. The fastest growing category remains building sets, which is now bigger than either action figures or vehicles, and is the first stop for many when purchasing boys toys. Both Lego and Mega Brands are showing strong growth, with almost all construction properties in growth. The launch of Character Options into the category with Character Building Doctor Who and HM Armed Forces ranges has also added to sales in May.
Sales (value, year to date)
YTD 2010
YTD 2011
AUGUST 2011
The fastest growing category remains building sets, which is now bigger than either action figures or vehicles. electronic learning and growing. Within pre-school electronic learning, Leapster and Mobigo are both driving the category, up 29 per cent in May. YTD May, Toy Story remains the top property across total toys, but the evergreen licence Star Wars has seen strong growth so far this year,
especially within action figures where the role play lightsabers have proved popular. Other properties showing strong growth so far this year are Nerf – now ranked sixth across total toys, with the sunshine early in the year helping drive sales – and Hello Kitty, now eighth across toys. Hello Kitty was the top licence across Europe in 2010 and the variety and depth of range in the UK has helped drive sales in the first five months of 2011. “There has been some fantastic growth for both boys and girls properties so far in 2011,” said Jez Fraser-Hook, director of NPD Group’s UK toy business. “With both Nerf and Hello Kitty leaping up the ranks, in addition to the new properties launched over the last 12 months such as Beyblades, Zoobles and, of course, Moshi Monsters, there is a wide selection of choice and price ranges available to consumers when purchasing toys this year.”
Average price
UK toy sales
Source: NPD
Infant and pre-school also grew in May, up nine per cent, and is the second largest area of the toy market YTD (behind outdoor and sports toys). Electronic learning is driving this area, with VTech Baby the largest property in infant
6%
April 10: £4.74
Apr 11:
£6.17
Dr Who Character Building Doctor Who has allowed the brand to get in on the fast-growing construction category. Moves from 44 to 16…
Best Item Progression May 2011
Moshi Monsters Moshling Figures (Vivid) The collectable line continues to grow with the virtual world, moving from 90 to 29…
06,07 TN120 NPD_final 21/07/2011 14:55 Page 2
NPD RESEARCH
www.toynews-online.biz
Retail Sales Trends UK MAY 2011 (£ SALES - VALUE) 1
MINIFIGURES
2
KIDIZOOM DIGITAL CAMERA
3
STAR WARS TROOPER BATTLE PACK
4
NERF BARRICADE MREV-10
5
HOT WHEELS BASIC CAR ASSORTMENT
6
MOSHI MONSTERS MASH UP TRADIN
7 8
UK MAY 2011 (UNIT SALES - VOLUME) LEGO
1
MINIFIGURES
VTECH
2
MOSHI MONSTERS MASH UP TRADING CARD GAME
LEGO
3
HOT WHEELS BASIC CAR ASSORTMENT
HASBRO
4
MATCH ATTAX 2010/2011 PACKETS
MATTEL
5
PLAY-DOH SINGLE TUB ASSORTMENT
TOPPS
6
SUPER TIPS BRIGHT 12
BEN 10 ULTIMATE ALIEN 10 CM ASSORTMENT
BANDAI
7
HALO WARS HERO ASSORTMENT
RAINFOREST MELODIES LIGHTS
MATTEL
8
MOSHI BLIND BAG
9
BAKUGAN STARTER PACK
SPIN MASTER
9
BAKUGAN BOOSTER PK
10
NEBULUS FOLDING SCOOTER ASSORTMENT
H GROSSMAN
10
DR WHO FIGURES ASSORTMENT
UK YEAR TO DATE (£ SALES - VALUE) 1
MINIFIGURES
2
BEN 10 ULTIMATE ALIEN 10CM ASSORTMENT
3 4 5
KIDIZOOM DIGITAL CAMERA
6
BEYBLADES BATTLE TOP ASSORTMENT
7
LITTLE TIKES COZY COUPE 30TH ANNIVERSARY EDITION
8
BAKUGAN STARTER PACK
LEGO
MATTEL TOPPS HASBRO VIVID MEGA BRANDS VIVID SPIN MASTER CHARACTER GROUP
UK YEAR TO DATE (UNIT SALES - VOLUME) LEGO
1
MINIFIGURES
BANDAI
2
MATCH ATTAX 2010/2011 PACKETS
STAR WARS TROOPER BATTLE PACK
LEGO
3
HOT WHEELS BASIC CAR ASSORTMENT
NINJAGO SPINNER WAVE 1
LEGO
4
MOSHI MONSTERS MASH UP TRADING CARD GAME
9
NERF BARRICADE MREV-10
10
HOT WHEELS BASIC CAR ASSORTMENT
TOPPS
LEGO TOPPS MATTEL TOPPS
VTECH
5
BEN 10 ULTIMATE ALIEN 10CM ASSORTMENT
BANDAI
HASBRO
6
PLAY-DOH SINGLE TUB ASSORTMENT
HASBRO
MGA
7
CRAYOLA SUPER TIPS BRIGHT 12
VIVID
SPIN MASTER
8
HALO WARS HERO ASSORTMENT
MEGA BRANDS
HASBRO
9
CARS CHARACTER ASSORTMENT
MATTEL
MATTEL
10
MATCHBOX 1 75 MINATURES ASSORTMENT
MATTEL
NOTES: All participating NPD retail data suppliers provide weekly data via EPOS systems. NPD figures are not projected to represent non-participating retailers but provide 100 per cent of the sales from participating stores. EPoS sample includes the following retailers: Amazon, Argos, Asda, Boots, ELC, Firebox, Freemans, Grattan, Hamleys, HMV, Halfords Littlewoods, Mailorderexpress, Modelzone, Mothercare, M&S, Sainsbury’s, Shop Direct, Tesco, Toymaster, The Entertainer and WHSmith. The approximate coverage is of 60%
NPD Eurotoys is the Number 1 information provider for Market Research to the Toy Industry in Europe Contact: NPD Eurotoys UK, Rosemount House, Rosemount Avenue West Byfleet, Surrey, KT14 6LB. 01932 355 580
7
08,09 TN120 stats_final 21/07/2011 15:45 Page 1
8
STATS
Media tracker VALUE GROWTH / DECLINE BY SUPER CATEGORY
Behind THE SCREEN By Clive Crouch COMMERCIAL television has often been accused of ‘Clutter’, a term adopted to describe the supposed over commercialisation of a broadcaster’s commercial output. A regular centre break running order would appear in the following format; first a ten second sponsor’s credit followed by six or more commercials, the sponsor’s ten second end credit then a channel promo for another show at another time. Despite concerns from advertisers this process was within the broadcaster’s licence terms. Over time, viewers and advertisers became conditioned to the presentation. The airwaves today, particularly radio, barely run for 20 minutes without a mention of Facebook or Twitter, with Google often thrown into the mix. I will address this further later on. Meanwhile, the aforementioned three are gearing up the value of their respective businesses. I thought I understood the rules that govern the BBC in terms of impartiality, but the constant Facebook/Twitter/Google messages mean I am now unclear on the process. There are many other equivalent sites offering search and social networking that never get a mention, let alone one of equality in terms of numbers of viewers and/or listeners. Even though Google has become a verb, a neutral position could just refer to a search engine or social networking site. The benefit that these companies enjoy must surely have an impact on their awareness and hence their commercial value. Facebook alone has been hovering around a valuation of $65 billion to $70 billion, but recently earnings are now forecast to top £2 billion in 2011 pushing Facebook’s value towards $100 billion. In terms of visitors, Google stands at 33.9 million, Facebook at 26.8 million and Twitter at 6.1 million. With Twitter having less than one fifth of
AUGUST 2011
the users that Facebook has, current perception and valuations appear very top heavy. Where would these three be without those constant free references from the UK’s prominent broadcasters; consider again, is that fair play? Recent trends in performance serve to demonstrate my point. Grossing audience to these social networks is now driven primarily by the 50 plus age group. Witness Twitter in May when its audience grew by one third to 6.1 million, driven by Tweets around gagging orders and celebrity scandals. UKOM/Nielsen claimed that the number of women pensioners visiting the site doubled post Ryan Giggs. While Facebook also attributed more ‘New Adults’ over 50 years of age visiting Facebook in the last two years than the under 50s. Understanding the pattern of take up and attempting the forward forecast is not easy. One emerging trend from Facebook is that growth tends to curtail after reaching around 50 per cent penetration (Source: Eric Eldon Inside Facebook). As Facebook’s commercial value continues to soar, I am constantly reminded by Radio 5 Live to Tweet or go to a Facebook page; Yorkshire Tea and Crunchy Nut also tell me to do so. I learnt recently from Nicky Campbell “that the world stops when Rio Ferdinand Tweets.” On that day Rio informed us all that he had been moved to toot his car horn at another motorist. Rupert Murdoch was once asked “which company will be the biggest in the world in ten years time?” He replied that “the company that will occupy that space has not yet been created.” Maybe Rio could Tweet us? www.clivecrouch.com info@clivecrouch.com 07831 670453
VALUE YTD MAY 11 VS 10 TOTAL TOY MARKET
6
ACTION FIGURES
% CHANGE MAY 11 VS 10 -5
-14
-13
ARTS & CRAFTS
12
16
BUILDING SETS
24
30
DOLLS
17
21
GAMES/PUZZLES
-5
5
6
9
YOUTH ELECTRONICS
3
0
OUTDOOR & SPORTS TOYS
11
-23
PLUSH
16
16
VEHICLES
-5
14
-13
-31
INFANT & PRESCHOOL
ALL OTHER TOYS
Toy market growth for the first five months in 2011 is driven by building sets, dolls, plush and arts and crafts categories. Building sets has overtaken action figures and vehicles as the largest boys category, with both Lego and Mega Bloks growing. Dolls has seen a number of new launches in 2011 such as Zoobles and Moshi Monsters, while favourites like Barbie and Sylvanian Families continue to grow. Traditional plush has seen growth – Club Penguin and Hello Kitty are top properties. SOURCE: NPD
MARKET VALUE YEAR TO DATE (MAY)
2010 2011 £250M £200M £150M £100M £50M
£0
£253.7m SOURCE: NPD
£268.4m
08,09 TN120 stats_final 21/07/2011 15:45 Page 2
STATS
www.toynews-online.biz
9
TV insight from former GMTV veteran, Clive Crouch; toy market value; top licensed toys and comparative market data on all manner of entertainment products…
30
30
YTD MAY 11 VS 10
24
MAY 11 VS 10
21 20 17
16
16 16 14
12
11 9
10 6
5
6
3 0
0
-5
-5
-5
-10
-14
-13
-13
-20 -23 -30 -31 Total Toy Market
Action Figures
Arts & Crafts
Building Sets
Dolls
Games/ Puzzles
TOP 10 CHILDREN’S PICTURE BOOKS
Infant & Preschool
Youth Electronics
Outdoor & Sports Toys
Plush
Vehicles
All Other Toys
UK BOX OFFICE TOP 10
1 THE GRUFFALO
MACMILLAN
1 HARRY POTTER:THE DEATHLY HALLOWS PART 2
2 WHAT THE LADYBIRD HEARD
MACMILLAN
2 TRANSFORMERS: DARK OF THE MOON
3 THE GRUFFALO’S CHILD
MACMILLAN
3 BRIDESMAIDS
4 STICK MAN 5 THE PRINCESS AND THE WIZARD 6 NORMAN THE SLUG WITH A SILLY SHELL
ALISON GREEN BOOKS MACMILLAN SIMON & SCHUSTER
6 TREE OF LIFE 7 ZINDAGI NA MILEGI DOBARA
8 THE SNAIL AND THE WHALE
MACMILLAN
8 BAD TEACHER
9 MONKEY PUZZLE
MACMILLAN
9 THE HANGOVER PART 2
SOURCE: WATERSTONES.CO.UK 19/07/2011
UNIVERSAL PARAMOUNT
5 THE GUARD
MACMILLAN
TEMPLAR PUBLISHING
PARAMOUNT
4 KUNG FU PANDA 2
7 THE SMARTEST GIANT IN TOWN
10 THE PIRATE CRUNCHER
WARNER BROS
SONY FOX SEARCHLIGHT EROS INTERNATIONAL
10 PIRATES OF THE CARIBBEAN: ON STRANGER TIDES
COLUMBIA WARNER BROS DISNEY
SOURCE: IMBD 17/07/2011 AUGUST 2011
10 TN120 Appointmenst_final 21/07/2011 16:54 Page 1
10
APPOINTMENTS
INDUSTRY MOVES The BTHA welcomes new additions to its council, as well as a new president, former Vivid man Mayling moves to Thumbs Up, Mumsnet hires brand licensing manager, Plum Products appoints duo, Turner Broadcasting adds UK VP and general manager... Senior Product Manager/Director Designate - Die-cast Models Excellent Salary & Benefits
FROM LEFT: Thumbs Up’s new national accounts manager, James Mayling; Liz Reeve, Mumsnet’s brand licensing manager; Bluebird Brands’ Vicky Lee...
Thumbs Up has hired James Mayling as national accounts manager. Mayling brings over eight years of toy industry experience to the role, previously working at Vivid Imaginations on accounts such as Boots, John Lewis and Debenhams. He commented: “Working with Thumbs Up is a great opportunity for me. It is a reputable brand that prides itself on being a front-runner in the gift and gadget industry, striving to be the first to market with key trends and products. I am looking forward to breaking into new territory with the company and to building a very successful career with the business.” Outdoor toy company Plum Products has appointed David Woodman as quality assurance and technical manager and Caroline Webb as export sales manager. Peter Balcombe, MD of Plum Products, said: “We are really excited to have David and Caroline on board. They have a wealth of experience in the toy and consumer goods sector and will both play a key role in the company’s growth.” Popular industry personality, Clive Jones, was named as the new
president of the British Toy and Hobby Association at the organisation’s AGM and Industry Day, taking over from Vivid’s Nick Austin. Lego’s Drew Brazer and Mattel’s Geoffrey Walker were also accepted to council, following vacancies that arose from the resignations of David Allmark, Marko Ilincic, Nick Joslin and Robert Mann. The BTHA also decided to reduce the number of members to 21. Mumsnet has boosted its licensing credentials, appointing Liz Reeve as brand licensing manager. Reeve arrives from Classic Media, where she was responsible for the publishing category, looking after brands such as Where’s Wally?, Postman Pat and Tinga Tinga Tales. In her new role, Reeve will primarily be responsible for projects including the Mumsnet Best Awards and the Mumsnet Family Friendly Programme. She will also be developing other licensing opportunities. “It’s great to have someone with Liz’s expertise joining Mumsnet,” said Carrie Longton, co-founder of Mumsnet. “Our 1.6 million Mumsnetters have long known the
Well established, successful wholesale business located on the South Coast with an enviable portfolio of exclusive brands seeks an experienced Product Manager to help them develop their product offer through traditional and online routes to market. Managing a portfolio of die-cast brands, the position comprises all aspects of a typical Senior Product Manager/Director Designate role, with an emphasis on delivering commercially viable ranges for the sales team to sell. Successful candidates will be expected to develop and source new product ranges including own brand, working closely with both existing and new suppliers/manufacturers. The role will typically appeal to existing product managers with toy experience looking for a senior management role with increased responsibility. Interested parties will be commercially aware and able to deliver marketable and profitable ranges. Applicants must possess strong negotiation skills and have some experience of dealing with a global supply base of own label and branded suppliers. We are looking for experienced hard working individuals who are good team players and want to be a part of our success. Interested applicants should apply in writing with a C.V. to Graham Hales, Amerang Limited, Commerce Way, Lancing Business Park, Lancing, West Sussex BN15 8TA www.amerang.co.uk
value of Mumsnet product reviews, recommendations and insider knowledge and it’s great to have Liz on board, bringing our content to a wider audience.” Turner Broadcasting has hired Anthony Lukom to spearhead strategy across programming, digital, ad sales, licensing, marketing and creative services. Lukom takes on the role of vice president and general manager, UK and Ireland, leading Turner’s entire entertainment business. This includes Cartoon Network, Boomerang, Cartoonito, Turner Classic Movies and Adult Swim. He initially joined the firm in May 2010 as acting general manager. Lukom reports directly to Pete Flamman, SVP and general manager, Northern Europe.
Lukom said: “Turner Broadcasting is one of the most dynamic and forward thinking media companies in the business, and the opportunity to head up its entire UK division is one I am delighted to accept.” Bluebird Brands has welcomed an experienced executive from the gifting and collectables sector as its new business development manager. Vicky Lee most recently spent three years with Xystos, while she has also held positions at Mamas & Papas and Russ Berrie. She will be responsible for identifying new prospects and developing existing brands within the Bluebird portfolio. Posh Paws, supplier of amusement plush throughout Europe, is looking for a new group quality assurance manager at its Basildon head office. See page 18 for further details.
ADVERTISING ON TELLY DOESN’T HAVE TO BE HARD WORK
xx MCVxxx_v1_Layout 1 12/07/2011 15:00 Page 1
70
CREATING TOY CAMPAIGNS IS EASIER THAN YOU THINK THANKS TO OUR ONE-STOP-SHOP OF IN-HOUSE CREATIVE, SALES, INSIGHT AND NETWORK TEAMS. Whether it’s your first time on TV or you’ve been on the box before, there’s a place for you on our channels. Switch on to TV today: visit www.turnermediainnovations.com/toynews or call our Sales Director, Andrew Mallandaine, on 0207 693 1143
12 TN120 cotm_final 21/07/2011 16:39 Page 1
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CAMPAIGN OF THE MONTH
Dance Star Mickey Fisher-Price Already a hit in the US, Fisher-Price is planning a marketing campaign worthy of a VIP for the UK launch of Dance Star Mickey... MATTEL’S 360-degree campaign will target both adults and pre-schoolers, positioning Dance Star Mickey as the must-have toy for Christmas. The interactive dancing Mickey Mouse announced himself to the UK near the end of June, joining forces with a hit UK street dance group for a viral video campaign. Taking part in a battle of the bands style dance-off with Britain’s Got Talent crew Flawless, Dance Star Mickey showed the group some moves to envy. The clip has notched up thousands of views across YouTube and consumer, blogger and national websites including The Sun and OK, while Flawless group members have also been repeatedly posting the news to their followers via Facebook and Twitter. The marketing campaign will pick up more momentum heading into the festive season. Heavyweight TV support will begin in October and run through to Christmas including high profile, prime time Channel 5 Milkshake sponsorship. Further online support will include interactive dedicated Mickey Hubs and display advertising across Disney Jr and AOL websites, plus electronic direct mail to thousands of mums on the Fisher-Price database. Dance Star Mickey will also receive further significant PR support throughout the autumn with a retailer store tour, competition placement and Christmas gift guide placement. Dance Star Mickey walks, talks and dances to four different songs including Techno, Mambo, Shake Your Groove Thing and ‘M’ to the ‘I’, even performing the Moonwalk. It has two interactive settings, including songs and games.
AUGUST 2011
A 20 DV TV 00 ER + TIS TV E R’ D s
The ďŹ rst learning tablet created for children
Ages
4-9
Over 100+ learning games & apps including books & videos and a built in camera! No.1 manufacturer in preschool ELA* For more details please contact 01895 202 840 or info@leapfrog.com * Source: NPD April, May, June 2011 Data.
www.leapfrog.co.uk
14 TN120 GMTV_v2.qxd 21/07/2011 16:41 Page 1
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AIRTIME STATISTICS
Top programmes The top-performing children’s TV shows on terrestrial and multi-channel....
SHOWS ACROSS ALL TIMES JUNE 11 1
SHOWS ACROSS ALL TIMES YTD JUNE 11
CHANNEL
TITLE/DESCRIPTION
TVR
CBBC
NEWSROUND BULLETIN
2.50
%
21
OOOs
AIRINGS
212
18
1
CHANNEL
TITLE/DESCRIPTION
TVR
CBBC
NEWSROUND BULLETIN
2.50 2.10
%
OOOs
AIRINGS
21
212
18
18
176
4
2 CBBC
DENNIS AND GNASHER
1.90
21
163
23
2 CBBC
PET SQUAD
3 CBBC
PET SQUAD
2.10
18
176
4
3 CBBC
SPLATALOT
2.60
17
224
24
4 CBBC
SPLATALOT
2.60
17
224
24
4 CITV/ITV PHINEAS AND FERB
2.00
15
175
8
5 CBBC
ARTHUR
1.10
16
92
50
5 CITV/ITV HORRID HENRY
1.40
15
120
24
6 CITV/ITV SPONGEBOB SQUAREPANTS
1.50
15
130
7
6 CBEEBIES LOUIE
0.50
14
43
38
7 CBBC
1.50
14
125
8
7 CITV/ITV SPONGEBOB SQUAREPANTS
1.60
14
135
30
YOUNG DRACULA
8 CBEEBIES LOUIE
0.50
14
43
38
8 CBBC
HORRIBLE HISTORIES: GORY GAMES 2.10
14
179
21
9 CBBC
THE SCOOBY DOO SHOW
1.80
14
149
41
9 CBBC
HEDZ
1.30
13
109
22
10 CBBC
HORRIBLE HISTORIES: GORY GAMES 2.10
14
180
17
10 CBBC
THE SCOOBY DOO SHOW
1.70
13
147
163
COMMERCIAL MULTICHANNEL SHOWS (ALL TIMES) JUNE 11 CHANNEL
TVR
CITV/ITV SPONGEBOB SQUAREPANTS
1.50
AIRINGS
15
130
7
1
2 CITV/ITV AVENGERS: EARTH’S MIGHTIEST HEROES 1.10
13
90
4
2 CITV/ITV HORRID HENRY
3 CITV/ITV KICK BUTTOWSKI - SUBURBAN DAREDEVIL 0.70
12
60
4
4 CITV/ITV THE HIVE
0.20
12
18
4
5 CITV/ITV SUPERNORMAL
0.80
11
62
10
6 CITV/ITV BABAR AND BADOU
0.30
11
24
7 CITV/ITV JUNGLE JUNCTION
0.20
10
8 BOOMERANG TOP CAT
0.00
9 CITV/ITV DORA THE EXPLORER
0.20
10 CITV/ITV TATI’S HOTEL
0.40
SOURCE: INFOSYS/BARB.
AUGUST 2011
%
COMMERCIAL MULTICHANNEL SHOWS (ALL TIMES) YTD JUNE 11
OOOs
1
TITLE/DESCRIPTION
CHANNEL
TITLE/DESCRIPTION
CITV/ITV PHINEAS AND FERB
TVR
%
OOOs
AIRINGS
2.00
15
175
8
1.40
15
120
24
3 CITV/ITV SPONGEBOB SQUAREPANTS
1.60
14
135
30
4 CITV/ITV BABAR AND BADOU
0.30
11
25
52
5 CITV/ITV HANDY MANNY
0.20
11
20
24
8
6 CITV/ITV CURIOUS GEORGE
0.40
11
38
10
22
8
7 CITV/ITV AVENGERS: EARTH’S MIGHTIEST HEROES 1.00
11
84
8
9
4
30
8 CITV/ITV THE CAT IN THE HAT KNOWS A LOT... 0.50
11
39
18
9
11
4
9 CITV/ITV HANNAH MONTANA
1.70
11
144
17
9
35
4
10 CITV/ITV SUPERNORMAL
0.80
11
62
10
NOTE: THESE CHARTS ARE BASED ON AVERAGE PERFORMANCE
xx MCVxxx_v1_Layout 1 18/07/2011 17:31 Page 1
16,17 TN120 treehuggers_final 22/07/2011 14:53 Page 1
16
NEWS ANALYSIS GREENPEACE
The deforestation debate A recent high profile campaign by Greenpeace attacked toy companies for the use of packaging material linked to the deforestation of the Indonesian rainforest. Katie Roberts speaks to the organisation and the suppliers involved to find out more…
GREENPEACE’S campaign initially targeted what it sees as the ‘big four’ toy companies – Mattel, Hasbro, Lego and Disney. Forensic testing was commissioned on the paper layers in the packaging used by the toy companies, in order to find out the source of the materials being used. Analysis of the fibres in the packaging showed that Mixed Tropical Hardwood (MTH) fibres were being used, which Greenpeace says is only produced on a commercial scale by two companies in Indonesia, one of which is Asia Pulp and Paper (APP). The other is APRIL, which does not produce packaging materials in Indonesia. APP is one of the largest paper manufacturers in the area, which Greenpeace says is ‘notorious for deforestation and destroying Orangutan and Sumatran Tiger habitats’ and the organisation says it has found links between the four toy AUGUST 2011
companies it is targeting and the paper supplier. Mattel was the first to be targeted and back in June Greenpeace launched a campaign using Ken and Barbie, with viral videos and posters suggesting that Ken was dumping Barbie as he’d
and roamed the main room, handing out letters from children, who are upset that Hasbro’s toys are packaged in rainforest destruction. One of the letters said: ‘Dear Santa, I don’t want any Hasbro toys because they are cutting down the
The toy industry is, in some ways, much further behind than other industries. There has been a debate on reducing packaging, which is great, but we also need to address the source of the packaging. Ian Duff, Greenpeace found out she was into deforestation. The global press picked up on the story, as well as the likes of The Sun and The Daily Mail in the UK. Next in line was Hasbro and at the company’s Christmas in July press event, Greenpeace campaigners arrived dressed in Santa costumes
rainforest and killing lots of animals.’ After the Santas were evicted, volunteers dressed as the iconic top hat-wearing figure from Monopoly managed to enter the event, throwing customised Monopoly money, featuring an orang-utan, around to the assorted buyers.
Greenpeace is looking not only for the toy companies to cease the use of the suppliers and replace the materials with sustainable or recycled paper, but also to change their longterm procurement policies. Ian Duff, Greenpeace forest campaigner (pictured above), tells ToyNews: “Lego will phase this in over the next year and is changing its policies. We’re really pleased about this and it’s now up to the other three companies to follow suit. “To date we are still waiting for the other three to change their policies. Hasbro and Mattel have reacted by instructing their suppliers not to use APP, which is a great start, but we now want to see the new procurement policies put into place.” Greenpeace has also written to Hamleys, Toys R Us and Hit Entertainment about the issues and at the time of writing has not yet had a response.
16,17 TN120 treehuggers_final 22/07/2011 14:53 Page 2
NEWS ANALYSIS GREENPEACE
www.toynews-online.biz
17
THE RESPONSE
It is unlikely that these companies will be targeted with such high profile campaigns, but the organisation is working hard to change how toys are packaged across the board. Duff says: “At the moment the focus is on the major companies, but we are hoping to work with others in the future.” It seems the toy industry has many moral and environmental issues to tackle and Duff believes it now needs to focus on the packaging issue. He comments: “The toy industry is in some ways, much further behind than other industries. Their main focus has been on other issues such as child labour. There has recently been a debate on reducing packaging, which is a great issue, but we also need to address the source of the packaging. “Unfortunately the toy industry has left itself wide open to campaigns like ours.”
MATTEL Following the campaign, the supplier issued the following statement on June 10th 2011: ‘Today Mattel announced the company is developing a sustainable procurement policy for all of Mattel’s product lines which will address the important issue of deforestation. The policy will include requirements for packaging suppliers to commit to sustainable forestry management practices. In addition to addressing current concerns about packaging sourcing, Mattel’s policy will also cover other wood-based products in its toy lines, such as paper, books and accessories.’ ‘“Mattel has a long track record of playing responsibly across all areas of our business, which includes how we impact the world around us,” said Lisa Marie Bongiovanni, vice president of corporate affairs at Mattel. “While we don’t have all the answers yet, we are working to make continual improvements across our business, and that includes packaging. In fact, earlier this year, Mattel completed a lifecycle assessment of packaging across multiple product lines to identify impacts and opportunities for future improvements.” ‘Mattel’s sustainability strategy is focused on helping the company minimize its footprint throughout the value chain and across the organization, and emphasizes the importance of personal commitment in business as well as everyday actions. ‘First, by “designing it” with the end in mind, Mattel is focused on exploring opportunities for sustainability in the design of products and packaging; “making it” with eco-efficiencies that allow the company to identify opportunities to reduce environmental impacts through the manufacturing and distribution of its products; and by “living it” with personal commitment through employee-inspired grassroots initiatives. ‘Bongiovanni, who oversees Mattel’s sustainability initiatives, went on to say: “In line with our long-held practice of transparency, we will continue to communicate with interested stakeholders on our progress in this important area.” A second statement read: ‘Today Mattel announced the company is developing a sustainable procurement policy for all of Mattel’s product lines which will address the important issue of deforestation. The policy will include requirements for packaging suppliers to commit to sustainable forestry management practices. In addition to addressing current concerns about packaging
sourcing, Mattel’s policy will also cover other wood-based products in its toy lines, such as paper, books and accessories. ‘As we have stated previously: Mattel supports sustainable forestry management. Mattel has directed its packaging suppliers to stop sourcing pulp from Sinar Mas/Asia Pulp & Paper. Mattel is asking its packaging suppliers to clarify how they are addressing the broader issue of deforestation in their own supply chains. ‘In line with our long-held practice of transparency, Mattel will continue to communicate with interested stakeholders on our progress in this area.’ LEGO Lego told ToyNews: “Lego has no wish to contribute to deforestation. We have been looking into the sustainability of our packaging for quite some time and are aiming for all of our packaging to be made from either recycled or FSC certified materials within a year.” The firm also issued an official statement, which reads as follows: ‘The Lego Group has taken several steps to reduce the environmental impact of packaging materials and paper used in Lego products. “There are three key areas where the Lego Group is working at reducing the impact on the environment when it comes to packaging materials for our products,” says Helle Sofie Kaspersen, vice president Corporate Governance and Sustainability, the Lego Group. ‘The first and most ambitious goal is to reduce the amount of packaging materials used. As documented in the Progress Report 2010 the Lego Group is actively working towards this. ‘“Secondly we will always use recycled fibre when it is possible from a chemical product safety point of view. Last year more than 75 per cent of the packaging material the Lego Group use for packaging is actually made from recycled material,” says Helle Sofie Kaspersen, and adds: ‘“Thirdly when it is not possible to use recycled fibres, we must ensure, that the pulp based packaging we use is produced in a sustainable manner.” ‘The Lego Group has taken action to ensure this, a decision is made to use only FSC certified fibres in packaging materials for Lego products in future. ‘“We have been working towards this for several months, and are currently developing an ambitious implementation plan to meet our objectives in this area. We expect to be well under way in a year’s time.”
‘While the Lego Group will only use FSC certified fibres in packaging materials in future, Helle Sofie Kaspersen acknowledges that it will be more difficult to control, if suppliers in addition to FSC certified fibres also manufacture paper-based materials which leads to deforestation. ‘“However, it is our intent that we will only source material from suppliers that are not involved in deforestation,” says Helle Sofie Kaspersen. ‘The Lego Group plans to continue with regular updates to stakeholders about the implementation of this and other aspects of the sustainability area.’ HASBRO Hasbro’s official response is as follows: ‘Long before the recent publicity pertaining to deforestation, Hasbro had been actively working with its paper packaging suppliers toward our goal of responsible sourcing from recognized, independent, certifying bodies, such as the Forest Stewardship Council (FSC). These ongoing efforts support our 2010 announcement of a sustainable packaging initiative, when we set a goal that at least 75 per cent of paper packaging will be derived from recycled material or sources that practice sustainable forest management. By 2015, Hasbro has set a goal of 90 per cent usage of these materials and sources for all of its paperboard packaging and in-box content. In addition, Hasbro has pledged to eliminate all wire ties from packaging, beginning this year. Hasbro has instructed its paper suppliers to ensure that APP-sourced paper is not used in Hasbro packaging. ‘Hasbro is committed to continuous improvement in all aspects of CSR, including responsible sourcing. We will continue to work with our paper packaging suppliers to ensure that future paper materials are sourced responsibly and in accordance with our commitment.’
DISNEY At the time of going to press, Disney had not made an official statement regarding the Greenpeace campaign. The company wasn’t available to comment on the issue.
AUGUST 2011
xx MCVxxx_v1_Layout 1 29/07/2011 09:35 Page 1
GROUP QUALITY ASSURANCE MANAGER SALARY £35K PER ANNUM-NEGOTIABLE
The Whitehouse Group which comprises Whitehouse Leisure LLP, POSH PAWS International LLP, And Whitehouse Travel Retail LLP have a vacancy for an experienced QA Manager. Whitehouse Leisure LLP are the largest supplier of amusement plush in Europe, POSH PAWS distributes a large range of high quality plush products to most major retail accounts in the UK and the Travel Retail division supply a variety of products to the majority of airlines in the UK and Europe. The successful candidate will have full knowledge of all current relevant European legislation and will be expected to ensure that the Group companies are proactive in the implementation of new regulations. They will have to be a good communicator as they will be expected to work with major account customers on any issues that arise and to ensure the smooth introduction of new product ranges. This is a position for a strong, experienced individual who will need to take on a high level of responsibility and it is unlikely that candidates with less than 5 years experience would be suitable. 7KH SRVLWLRQ LV RI¿FH EDVHG DW RXU %DVLOGRQ +HDG 2I¿FH EXW VRPH KRPH EDVHG ZRUN PD\ EH SHUPLWWHG Salary is negotiable depending on the experience of the successful candidate. CV’s to Mark Van Hees, Operations Manager. mvanhees@whitehouseleisure.co.uk
19 TN12 Licensing cover_final 21/07/2011 11:16 Page 1
The UK’s only dedicated monthly licensing coverage
News • Media • Opinion
Eyes on the prize There’s just a year to go until the London 2012 Olympic and Paralympic Games begin. ToyNews takes a look at just some of the officially licensed products now rolling out...
20,21 TN120 licensing news_final 21/07/2011 11:14 Page 1
20
LICENSINGNEWS
Toy firms ready to battle it out at Licensing Awards Bandai, Vivid Imaginations, Underground Toys, VTech, Learning Curve and HTI among those up for accolades... by Samantha Loveday A NUMBER of toy companies will be hoping to emerge victorious from September’s Licensing Awards. Fighting it out in the Best Licensed Toys or Games Range category will be Bandai (for its Ben 10 Ultimate Alien line); Learning Curve (Chuggington Interactive range); HTI (Hello Kitty role play toys, dolls prams and patio furniture); Vivid (Moshi Monsters); Underground Toys (Star Wars Talking Plush) and Character Options (Peppa Pig). Smiffy’s and Rubies Masquerade are among the firms nominated in the Best Licensed Dress Up or Party Range – for Sesame Street and Transformers respectively. VTech is in the running for the Best Licensed Written, Listening or Learning Range for its Buzz Lightyear Learn & Go, while Inspirationworks has been nominated in the same category for its Peppa Pig Electronic Learning range. In addition, Imagination Games also stands a chance of picking up the Innovation Award for its Play That Tune board game.
“Participation in the Awards at every level has been at an all time high this year,” said Ian Hyder, director of The Licensing Awards. “We have seen a record breaking number of products entered, while
over 80 top retail buyers have formed the judging panel.” Taking place on September 13th in The Great Room at London’s Grosvenor House Hotel, the accolades will be presented by The
Inbetweeners star Greg Davies. Tickets are still available for the evening. Call Tracey at Event Solutions and Promotions on 01372 841001 or email her on tracey@eventsol.co.uk.
Target ties IGS for EyePet Diesel boost for Thomas TARGET Entertainment is continuing to grow the licensing programme for PlayStation brand EyePet, signing a new multi-territory plush deal. IGS Corporation is now on board and will be rolling out an initial range of plush key chains, beanies, large plush,
AUGUST 2011
animated plush and sound activated plush across Europe from October. The products will also be available through www.gameonstuff.com. “We are delighted to have IGS on board to kick off the EyePet licensing programme in Europe,” commented Lindsay Pearl, director of licensing and children’s acquisitions at Target Entertainment. “EyePet is an adorable little creature that loans itself very well to plush. You’ll just want to cuddle up with him.” Target is actively seeking partners for EyePet in categories such as publishing, bedding, back to school and gifts, as well as toys. Target: 020 7535 7200
HIT ENTERTAINMENT believes that Day of the Diesels will be Thomas the Tank Engine’s biggest ever tent pole release, with the greatest ever number of licensees on board. A wide range of themed product will be launched to help create a major impact at retail. Day of the Diesels will hit 68 Vue cinemas in September ahead of its DVD release, with a special West End blue carpet celebrity and VIP premiere. Several marketing activities promoting the launch have been organised. A ‘Really Useful’ pre-school pack filled with Thomas-themed activities was sent to 20,000 nurseries and 400,000 Thomas Activity booklets
are being distributed through various outlets including DVD inserts, Thomas Land, Toymaster stores and Vue cinemas. A special Day of the Diesels storybook will also be available via retail promotions. Hit Entertainment: 0207 554 2566
20,21 TN120 licensing news_final 21/07/2011 11:14 Page 2
LICENSINGNEWS
www.licensing.biz
Parent power brings Mattel’s Octonauts toy launch forward Fisher-Price line of play-sets, vehicles and figures to hit retail over a month early... by Samantha Loveday THE LAUNCH of Mattel’s hotly tipped Octonauts toy line has been brought forward by over a month, due to strong consumer demand. This is the first time ever that Fisher-Price has brought forward a toy launch – and comes just eight months after the debut of Chorion’s TV show. Octonauts is the number one animated series for children aged four to six on Cbeebies, while it is also ranked number two for kids aged four to six across all channels. “Consumer demand for this toy collection is like nothing we’ve seen before,” said Wendy Hill, Fisher-Price marketing manager.
21
IN BRIEF UNDERGROUND TOYS UNVEILS DR WHO PLUSH Talking soft toys based on the hit BBC Worldwide property, Doctor Who, will launch for the first time from Underground Toys. Series one will include a Medium Tardic - with a flashing lamp and sound - plus Medium Talking Daleks. A mini plush assortment will include the Cybermen. Phrases and sounds include the Tardic materialisation and ‘Exterminate, Exterminate’ among others. Underground Toys: 020 7801 6325
NEW CHUGGINGTON CHARACTERS STEAM IN
“We’ve been getting calls from parents on a daily basis desperate to hear when the toys will hit shelves. Finally we can say the toys are out.”
The new collection will include an Octopod Playset, vehicles and figures, with prices ranging between £5 and £35. Mattel: 01628 500000
BBC Worldwide scores with The FA
The Batman Live World Arena tour has kicked off – beginning in Manchester, the show will take in Newcastle, Glasgow, Sheffield, Birmingham, London, Liverpool, Nottingham, Dublin and Belfast, running until October 8th. It will then head to Europe, visiting Sweden, Denmark, Switzerland, France and Norway, before arriving in North America in summer 2012. “The Batman Live World Arena show is a great example of an event that will provide fans with a ‘real life’ experience of the brand that will drive consumer demand for Batman related content and consumer products long after the show leaves town,” said Bruno Schwobthaler, SVP, sales and business development, WBCP EMEA. www.batmanlive.com
BBC WORLDWIDE has been appointed as the licensing agent for both the England and The FA Cup brands, after striking a deal with The Football Association. The firm is planning to roll out a programme in Europe over the course of the four-year deal. BBC Worldwide’s Neil Ross Russell said: “The FA’s profile sits perfectly alongside the licensing programmes we’ve developed with partners from some of the biggest British TV brands, plus our sports expertise on the likes of Match of the Day and Question of Sport.” BBC Worldwide: 020 7612 3000
Ludorum will introduce three new characters to its hit pre-school property Chuggington. The third series of the Cbeebies show will introduce Piper, Decka and Skylar. In addition, three specials are currently in development and will be released on DVD from 2013. Ludorum: 020 8246 4012
JUMBO GROWS ADULT PUZZLES COLLECTION Greeting card brand Country Companions is joining properties such as Coronation Street and Carry On in Jumbo Games’ adult puzzle line. A 1,000-piece puzzle will be added to the Falcon range this month, with further products due to follow in 2012. The image features Ed Hedgehod and Tom Mouse, Sam Rabbit and Badger. Jumbo Games: 01707 289289
VTECH PARTNERS WITH GIOCHI PREZIOSI Electronic learning specialist VTech is to roll out a Puppy in my Pocket branded laptop, after striking a deal with Giochi Preziosi. The kids’ laptop will go on sale in France, Germany and Spain next spring. It will use character voices and teach age appropriate curriculum, covering basic maths, logic and memory skills. Puppy in my Pocket: Adventures in Pocketville launched earlier this year. VTech: 01235 555545
xx MCVxxx_v1_Layout 1 19/07/2011 12:59 Page 1
23,24,26 TN120 Olympics_final 21/07/2011 11:39 Page 1
LICENSING LONDON 2012 SECTOR GUIDE
www.licensing.biz
23
Going for Gold With a year to go, the licensing programme for the London 2012 Olympic and Paralympic Games is in full swing. Samantha Loveday takes a look at some of the officially licensed products which toy retailers should consider stocking to make the most of the event… GOLDEN BEAR
With the firm’s initial mascot range already available, Golden Bear has introduced new mascot products marking one year to go. The new London 2012 Union Jack mascot range features Wenlock and Mandeville in patriotic skins. The line includes plush toys in various sizes, plastic figurines, pens and charms. An addition to the core mascot range is the new feature plush toy, Winning Wenlock. Available from October, the toy dances to the official mascot song and
HY-PRO
01952 608308
will be backed by a hefty TV ad and PR campaign through autumn/winter and spring/summer 2012. The Team GB range will launch from September including soft toys, pens, figurines, charms and key rings.
MV SPORTS
Focusing on the Team GB signature colour ways of bold red, white and blue, alongside the official British Lion insignia, MV has developed a range of bikes and wheeled toys to appeal to a broad age range. Headlining is a selection of Team GB bicycles. In addition to two 12-inch young children’s bikes, there are Team GB BMXs in sizes 12, 14 and 16inch, plus two new racing style models in 20 and 24inch sizes.
0121 748 8000
The two larger bikes are especially suited for athlete emulation, combining sleek frame design with Team GB graphics, with a unique feature on child size bikes, racing bike style drop handlebars. In addition, MV has a range of accessories such as flags, bells, bottles and combination sets. To complete the range, MV has put together an array of wheeled toys. As well as skates and skateboards, the collection will include an assortment of scooters such as tri-scooters for younger children; an inline scooter; a time trial scooter with an on board speedometer; BMX style stunt scooter and a racing style scooter with large wheels, suitable for kids and adults.
01582 670100
Hy-Pro will be launching its Olympic sports and toys range this autumn/winter. The firm has collectable Team GB ducks, with cycling, swimming and boxing themes. In addition, the company is confident of success with its other Team GB key lines such as inflatable mascots, mini balls and gymsack sport sets. Hy-Pro believes it has something in its range to suit all pockets from sports balls and outdoor games, through to pocket money lines.
AUGUST 2011
23,24,26 TN120 Olympics_final 21/07/2011 11:39 Page 2
24
LICENSING LONDON 2012 SECTOR GUIDE
WINNING MOVES
British Olympic Legends Top Trumps (£3.99) includes over a century of British talent from Eric ‘Chariots of Fire’ Liddell to Rebecca Adlington’s Beijing double. Players will be able to see if Chris Hoy is indeed the greatest ever cyclist, who triumphs out of Seb Coe and Dame Kelly Holmes and if there is anyone who can beat Sir Steve Redgrave. A London 2012 Top Trumps Tournament (£24.99) will also launch. Packs include British Legends, World Legends, Paralympic Heroes, Olympic Sports, Ones to Watch and Fantastic Olympic Moments.
RAINBOW PRODUCTIONS
Costume character company Rainbow Productions is manufacturing the London 2012 costumes and will manage the personal appearances of Wenlock and Mandeville. The firm originally translated the mascot designs into walkabout characters ahead of the public debut in May 2010. Since then, they have
AUGUST 2011
020 7298 9505
Finally, London 2012 Olympic Games Edition Monopoly (£29.99) includes Games venues such as the Olympic Stadium and Aquatics Centre, as well as other venues around London and across the UK.
SPEARMARK
Spearmark has launched an extensive range of housewares products across the historic, mascot, Team GB and London 2012 themes. At the younger end of the scale there are mascot lunchbags, melamine and drinkware items including puzzle mugs, novelty character straws and 3D Wenlock and Mandeville water bottles. In Spearmark’s core range are adult cool bags, lunchboxes with integrated freezer gel, drinkware items such as
MAGMATIC
01480 213633
sports bottles and water bottles with gel freezer stickers, plus aluminium and stainless steel bottles. Due to launch in September, the Team GB and Paralympics GB collections will also include water bottles and lunchbags in red, white and blue team colours. In addition to the housewares, Spearmark also has tinware product – including cake tins, tea, coffee and sugar tins – due to launch in November.
0117 9542 787
020 8254 5315
been widely used at schools all over the UK as part of ‘Get Set’ – the London 2012 education programme. The characters have also helped to support sponsors, licensees and retail partners with a series of nationwide appearances. Rainbow was also mascot provider to the Athens Olympics in 2004.
Magmatic has created a special London 2012 version of its award winning rideon suitcase, Trunki. Designed in sheer white, the Trunki has turquoise and red union jack detail, official Olympic and Paralympic logos, plus sparkly horns. It is made from the same hardwearing plastic as adult suitcases and is hand
luggage approved. It features two carry handles, secret compartments, locking catches, a bits pouch and teddy bear seatbelts (or internal straps). The Trunki is CE marked, holds the EN71 safety certificate and is recyclable. Available from this month for £40 through London 2012 shops, John Lewis and trunki.com.
23,24,26 TN120 Olympics_final 21/07/2011 11:39 Page 3
26
LICENSING LONDON 2012 SECTOR GUIDE
HORNBY
01843 233500
PANINI
Panini will be launching the official sticker collection and trading card game for the London 2012 Olympic and Paralympic Games, as well as a range of sticker sheets. Both the sticker and trading card game collections – due for release early next year – include facts, figures, guides to the games and imagery. Each Olympic discipline will be covered, from archery to wrestling. The collections will also be supported by extensive promotional Hornby has an extensive range of London 2012 Olympic and Paralympic games souvenir Hornby train sets, Corgi die-cast toys, figurines, key rings and Team GB Scalextric. The range’s flagship product is the Team GB Velodrome Cycling Set (£69.99). It follows the traditional Scalextric slot racing format and has two miniature cyclists dressed in Team GB outfits. Available from September, the set includes two handheld controllers and 15 track pieces, which create a banked Velodrome circuit. Hornby also has a special range of London 2012 Great British Classic toy vehicles, a five-piece collection of British vehicles – the Routemaster bus, Black Cab, Classic Mini, Concorde and tube train (£9.99). The collection also includes 3D diecast key rings (£6.99) inspired by
HONAV UK Honav is offering a collection of pin badges which include iconic London images such as a London Routemaster bus, taxis and landmarks. There are also badges showing the London 2012 logo, as well as Union Jacks and the mascots of the Games, Mandeville and Wenlock. Retail price points range from £4 up to £250 for collectors. According to Honav, the mascot launch pin sold out in two days and is now selling on second hand markets at roughly four times the retail value.
AUGUST 2011
British vehicles, landmarks and the London 2012 mascots and venues. In addition, the Destination London 2012 Taxi collection is an assortment of 40 cabs each representing a different Olympic or Paralympic sport. Four taxis are being released every three months before the Games, with the first 20 already available. Each taxi comes with a miniature ‘collect them all’ leaflet and individually numbered products to aid the search and collect. Hornby will be supporting the collection with a range of 40 real liveried taxis out and about on London roads from now until the time of the Games. Each is priced at £4.99. Finally, Hornby also has miniature die-cast replicas of the official London 2012 mascots, dressed as characters including a Queen’s Guard, a police officer and a Beefeater (£9.99 each).
THAT COMPANY CALLED IF
01892 500105
campaigns including national newspaper sampling, widespread cover mounting with a selection of key children’s titles and sampling and promotions with major retailers, sports clubs and regional newspapers. TV and PR campaigns are also planned. The sticker sheets will launch this autumn. The sticker album starter pack is £1.99, with sticker packets 50p, while the trading card starter pack is £4.99 and the cards 60p. Sticker sheets, £2.50.
01751 475757
020 7515 0446
Toy retailers looking to present a more rounded Olympics offer to customers could introduce IF’s bookmark lines, made in plastic, paper and metal. The range is presented in coordinated displays, with a compact design making it ideal for placement
on a counter top or near a pay point. There are a range of display options, with all the firm’s London 2012 lines designed with euro slots and can be adapted for counter displays, floor spinner or clip strips. Prices range from £2 up to £8.
xx MCVxxx_v1_Layout 1 12/07/2011 15:03 Page 1
28 TN118_TN iPhone Ad_final
5/5/11
10:21
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Search for ToyNews on the App Store or use your QR scanner
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29 TN120 Npd Cover_final 21/07/2011 11:29 Page 1
SECTOR GUIDE PLUSH
www.toynews-online.biz
Soft sell
FOR THE full year 2010, the total plush market was worth £247 million and had grown by 23 per cent (source: NPD Consumer Panel). Unlike other toy categories, plush has a larger value purchased for recipients over 18 years, which accounts for 14 per cent of total sales, meaning plush items are frequently bought for adults. However, 42 per cent of all plush sales are made for those aged two to five years. The category is heavily weighted towards girls, who account for 75 per cent of purchases and have been driving the growth, increasing sales by 29 per cent. Plush is divided into two main sectors – traditional and special
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The traditional plush sector is enjoying a particularly healthy spell at the moment, with sales up 28 per cent in the first five months of the year. Boosted by several strong pre-school licences, as well as special feature plush, the sector is looking to push on for even further growth across the rest of 2011. We take a look at what’s coming up from some of the key players, but first NPD presents the figures…
feature plush. The largest section is traditional plush, which has seen some tremendous growth – sales are up 28 per cent in the first five
In 2010, the total plush market was worth £247 million and had grown by 23 per cent. months of 2011 (source: NPD EPoS). This area is dominated by licences, which account for 37 per cent of sales value. Traditional plush is a
strong area for pre-school licences, with Winnie the Pooh, Peppa Pig, In the Night Garden and ZingZillas all top ten selling properties. However, the top property YTD May 2011 is Club Penguin, which has seen steady and consistent growth over the last year. Hello Kitty is the number two property and is also in positive growth. The top selling traditional plush item so far this year, however, is the Moshi Monsters Moshling Soft Toy assortment. Special feature plush accounts for 41 per cent of total plush sales and is
also in growth YTD May 2011. The current trend for plush pets means that the top three properties are ZhuZhu Pets, Furreal Friends and Animagic. These three properties alone account for just under two thirds of all special feature sales and seven of the top ten items. After these brands, pre-school licences are popular with Waybuloo, In the Night Garden and Moshi Monsters being the top sellers. The plush category is an extremely dynamic sector of the toy business, where the property appeal is the key to success. AUGUST 2011
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SECTOR GUIDE PLUSH
MATTEL
01628 500000
Dance Star Mickey comes to life when he walks, talks and dances to four different songs including Techno, Mambo, Shake Your Groove Thing and 'M' to the 'I', and does the Moonwalk. With two interactive settings, including songs and games, Dance Star Mickey will receive a strong marketing campaign including a viral push with Britain’s Got Talent stars Flawless. Voted Toy of the Year in the US, the Sing-a-Ma-Jigs collection burst into the UK on a high note at the beginning of the year with an underground launch including a substantial viral campaign. New to the collection this autumn are the crew of Duets which sing, chatter and harmonise with their own friends. Autumn will see Love to Walk Pooh join the Fisher-Price collection. He comes with four different speeds, which can be randomly programmed to encourage toddlers to walk. Offering words of encouragement as they toddle along after him, Pooh can be programmed to work with sound activation and says over 30 phrases and plays a walking melody as he goes. Waybuloo characters Lau Lau, Yojojo, Nok Tok and De Li are showcased in the Fisher-Price plush collection including both special feature and collectible mini soft plush. Meanwhile, the Angelina Ballerina plush comes with moveable arms and legs and a sparkly ballet outfit.
VIVID
Available this month is the TV advertised Sweet Dreams Rosie and Raggles. Rosie’s tummy can be squeezed to hear her sing a lullaby and make her cheeks glow. Also available is Ring o Rosie. When she joins hands with children, Rosie will sing the theme tune from the show. My Best Friend Rosie speaks when her hand is squeezed. Then there’s the cuddly Playtime Friends with Rosie and Raggles to collect. New for AniMagic is the deluxe interactive Benji My Best Friend. The animatronic puppy will let children know that he’s pleased to see them by sitting up, wagging his tail and barking. Benji will play tug of war with his rope, growling playfully and when he’s tired he will lie down to rest. Also available is Sunny My Pick Me Up Puppy, who will
AUGUST 2011
JAKKS PACIFIC
Jakks has a wide range of plush toys from Disney’s popular online children’s community, Club Penguin. Covering different price points, Jakks has Plush Penguins and Puffles in a variety of sizes. The main line is the 6.5inch Plush Penguin, and each one comes with its own unique costume and accessories. Going smaller, the four-inch Plush Puffles come in many different bright colours, while the mini Clip-On Puffles are even smaller versions suitable as key
HASBRO
01483 449944
jump up and down when he sees someone, and then calm down when picked up and stroked. Another new addition to the AniMagic family is Cassy goes Catwalk. The cat will go for walks on her flashing lead, meowing and purring as she goes. Vivid will also introduce the Flufflings, a new range of unique and interactive plush pets with individual personalities. Vivid’s Moshi Monster plush toys feature secret codes that can be redeemed for free in-game items at moshimonsters.com. There’s the Soft Toy Assortment and the Talking Monsters, while autumn/winter will see the arrival of Mosh ‘n’ Chat Poppet & Katsuma. Vivid will also be launching Little Charley Bear this autumn after the successful series launch on CBeebies.
This autumn see the launch of the Sesame Street Squeeze-A-Song Plush Assortment from Hasbro’s Playskool collection. The soft plush pals are aimed at music-loving pre-schoolers. Both Elmo and Cookie Monster sing songs, and now pre-schoolers can control them by making them sing loudly or softly. A soft press of the toys’ tummies will make Elmo (pictured) and Cookie Monster sing gently, while harder hugs will have both of them singing louder and louder. For In the Night Garden fans, meanwhile, there is the Talking Plush Assortment. Give the noisy 12-inch plush Igglepiggle, Upsy Daisy and Makka Pakka characters a squeeze to hear sounds, songs and phrases from the popular Cbeebies pre-school show. When it’s time for bed In the Night Garden Goodnight Friends Igglepiggle &
THE IN THING Each Webkinz plush pet comes with a unique code that allows kids to adopt the pet online via the Webkinz World. The platform is a virtual world where users roam, explore and watch their pet transform from a soft plush toy to their online pet. Once users have adopted their pet within Webkinz World, they can play arcade games, enter trivia quizzes, feed, care for and look after their pet, helping children to practice both their maths and spelling while playing on the website.
01344 638900
rings or for hanging in the bedroom. Each toy comes with a coin with a code, which can be exchanged for new features and virtual items at clubpenguin.com.
020 8569 1234
Upsy Daisy need to be tucked in and read a bedtime story. The cuddly plush figures come with a soothing lantern, a bedtime storybook, removable pyjamas or nightdress and slipper accessories.
0845 365 3030 Boasting one new user every minute, Ganz – the company behind the virtual adoptable plush pets – has welcomed a whole new population of Webkinz owners across the UK in the last few months. The plush pets are available to buy through the Webkinz UK distributor, The In Thing. A slightly smaller Lil Kinz plush is available as a lower-price point option. Webkinz are suitable for children aged three and up, and are supported by a marketing programme including PR activity and a TV campaign.
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MGA ENTERTAINMENT The newest member of the Rescue Pals family is Train and Play Puppy, with realistic features and functions. The fluffy Train and Play Puppy can sit, stand or walk and can be taught new tricks including sit up and beg, and when rewarded with a treat, he will even poop. Train and Play Puppy comes with a remote clicker to change and start the puppy functions. An adoption certificate, a reward treat and a heart-shaped sticker are also included with the four-legged friend. Suitable for children aged three years and up, Train and Play Puppy is fully TV and PR supported. Also available in the Rescue Pals range is the Healthy Pup Check Up, a soft cuddly beagle puppy, who needs help to make him feel better. His foot is hurt and glows red until the cast is
0845 0533 333
applied. Then he’ll need an injection and will whimper until the pain goes away. Children can check that he’s well by listening to his beating heart using the vet’s stethoscope and patting his head. Healthy Pup Check Up comes with his own adoption certificate, stethoscope, cast, syringe and heart-shaped sticker. Suitable for children aged three years.
MARBEL
BANDAI
08456 028782
The new Noddy Pilot soft toy, in a red flight jacket and helmet, is being introduced to mark the Noddy Takes to the Air theme so that children can re-enact aeroplane adventures in Toyland. The plush toy features in the My Friends large plush collection alongside Bumpy Dog, PC Plod and the cuddly Tessie Bear. An assortment of miniature plush is also available. The bright and colourful soft toys within the Tinga Tinga Tales range are suitable for pre-schoolers, with the interactive Up, Down and All Around Monkey proving to be favourite. New characters in the plush collection for this season include Tortoise and Tick Bird who both sing the TV series theme tune when their tummies are squeezed. A refreshed assortment of miniature plush also sees Zebra and Chameleon joining the Tinga Tinga Tales family.
JOHN CRANE
01604 774949
01208 873123
There are over 100 cuddly companions in Marbel’s WWF plush range, covering a whole host of different species from different habitats. From the 40cm lioness from the Savannah desert, through to the penguin from Antarctica there is animal for everyone. Buyers of the plush animals are making a contribution to the mission of the WWF: a future in which humans live in harmony with nature.
QATCH
020 8886 6326
In the Lilliputiens Collection, Baby Rose and Baby Chou are two dolls which arrive in flower shaped baby carriers, one green and one pink, with small handles meaning girls can take them everywhere. Made from cuddly plush fabric, the dolls aim to encourage role-play and imagination. Each doll wears pyjamas and sucks on a bottle in readiness for a good night’s sleep.
RAINBOW DESIGNS My Travel Toy is a travel item designed for kids on the go and is being pitched as the ‘perfect travel friend’ for long journeys with young travellers. The plush toy is partly made with a new mixture of bamboo and organic cotton velour, designed to keep the child entertained while on the move and to provide them with comfort when they need to rest. My Travel Toy is a two-in-one product where design and functionality meet. The toy side is a pet character wearing a 100 per cent cotton knitted jumper in vibrant colours with colourful and tactile appliqué shapes to stimulate the young minds curiosity. These textured shapes relate to each character and aim to help babies and toddlers develop their sense of touch. The range has six contemporary characters: Bobbo The Bear, Daddo The Dog, Bola The Cat, Luno The Owl, Fante The Elephant and Mono The Monkey. All come in their own gift packaging with a handle to carry.
AUGUST 2011
Qatch was founded by Inma Garcia, a textile prints designer and a new mother, who had to give up her job designing for a big department store in the UK to look after her daughter. She wanted to design a toy, which could become very useful at times and for her daughter to carry with her when going to the nursery and comfort her. The new range was launched at the London Toy Fair and has since been picked up by John Lewis online and in the retailer’s Oxford Street store.
Rainbow Designs’ plush collection features popular licences from children’s literature and TV. The three plush Wibbly Pig Bean Toys all have different outfits, including a tutu and bow tie. The Wibbly Pig with Comfort Blanket features Wibbly holding a blue and white stripy reversible blanket with embroidered label detailing. Also new is the plush Wibbly Pig Backpack which has a soft Wibbly face and wiggly ears. Retailers can complete themed gift displays with the Wibbly Pig Hand Puppet.
A cuddly toy helps aid sweet dreams and matches the dolls slippers. Alternatively, Baby Zoe and Baby Chloe lay snugly in their baskets, each covered with a reversible quilt. Both dolls wear a nappy and pyjamas which are easily removable for dress-up play, while the quilt forms a play mat. The Collection prides itself on attention to detail in every single product, plus most are machine washable.
01329 227300
Stripy Horse is instantly recognisable – the character started life in the classic picture book Who Are You, Stripy Horse? and is the star of a series of stories, published by Egmont Press, which have been read on CBeebies. Rainbow’s colourful collection includes the new soft and tactile Comfort Blanket with an embroidered Stripy Horse logo, soft satin signature stripy trim and Stripy Horse’s cute smiling head. Also available is the Stripy Horse 30cm plush toy.
Smurfs Single Page MCV V2_Layout 1 19/07/2011 09:43 Page 1
‘Free Smurf figurine
when you order one unit of ‘The Smurfs’ on DS or ‘The Smurfs Dance Party’ on Wii!!*
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3 FREE Smurf Wii games, 3 FREE Smurf DS games AND a FREE Schleich Smurf Movie CDU containing 36 movie figurines! Winner drawn at random and will be notified by 31st August 2011. No alternative prize will be offered. No purchase necessary. Decision final.
For more information contact your Gem account manager on 01279 822822 or visit www.gem.co.uk SMURFSTM & © Peyo 20__Licensed through Lafig Belgium/IMPS. The Smurfs, the Movie © 2011 Columbia Pictures Industries, Inc. and Sony Pictures Animation Inc. All Rights Reserved. Game Software excluding Columbia/Sony and Lafig Belgium Elements: © 200_ Ubisoft Entertainment. All rights reserved. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.
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BEST YEARS
01327 262189
Best Years’ range of knitted and crochet plush toys are a combination of retro designs and practical and tactile knitted or crochet cotton. New lines arriving this month include the Nutcracker and Ballerina, plus the quirky crochet monsters. They join a diverse range which stretches from crochet donuts, to the hugely successful Octopus right up to the iconic and very popular Humpty Dumpty. Measuring eight inches tall are another line of crochet toys, handmade in Peru from organic cotton. The range comprises of six lines, reindeer and mouse, bunny dolls and two ragdolls Other designs include a giraffe, elephant, penguin, snail, robin and a teddy bear.
TOMY
020 8722 7300
GOLDEN BEAR
The Driver Dan’s Story Train collection includes feature plush toys of the characters from the show. Driver Dan comes to life as a talking toy, and with a gentle squeeze to his tummy he will say one of five phrases. Also available is Tallulah the Elephant. Pull Tallulah along on her plastic base by the cord to see her sway from side to side or squeeze her to hear spoken phrases. Other characters including Sweetie, Precious and Driver Dan are available as soft toy collectables.
TREASURE TROVE
2011 continues to be a year expansion for Tomy’s product range with the announcement of its deal with The Pokémon Company International to launch an extensive line of plush Pokémon characters across Europe in September 2011. As the video games reach sales of more than 11.5 million copies worldwide, Tomy’s products will cater not only to a massive existing fan base but are aimed at a wider, growing audience. The Pokémon plush take their designs from the all new Pokémon characters introduced in the recordbreaking Pokémon Black Version and Pokémon White Version video games for the Nintendo DS.
INTELEX Following on from the Cozy Plush range of fully microwavable soft toys, Intelex has recently launched a larger luxury version which is made from the same high quality furs and finished with contrasting piping. The premium designs are also filled with a special new organic filling material that has been developed by Intelex over the past 18 months. The filling is softer, lighter and ‘squishier’ than before and the overall result is a range of microwavable toys that are both cute and cuddly.
AUGUST 2011
These two titles introduced more than 150 Pokémon. From September, Tomy’s Pokémon plush line will feature eight-inch plush and large size plush of the video game’s three new starter Pokémon characters, Snivy, Tepig and Oshawott, plus Pikachu. Four additional Pokémon are set for release in January 2012. Voice-activated Pokémon talking plush characters will also be available, with Pikachu launching in September and the other new characters following in January 2012. The cuddly interactive plush toys recognise different tones of voice and will chatter to you according to how you speak to them. The interactive plush can recognise each other and chatter away together.
Breyer, which continues to capitalise on the growing base of horse lovers in the UK, will be introducing various products designed to attract new audiences. For the pre-school audience is the Ponies Gone Wild collection, an assortment of plush ponies offering retailers the opportunity to carry an appealing gift line with a CDU containing 18 fabric ponies in a vibrant choice of colours and designs. Each Plush Pony measures three inches, occupying the pocket money price point. Liz Nield, Treasure Trove’s sales director for Breyer comments on the company’s strategy for this Christmas: “Last year, our focus was very much on The Saddle Club and building on the seven to 11 age group. This year, we are turning our attention to the collector’s market, one which is highly profitable to
AURORA WORLD
01952 608308
There is also a range of Ben and Holly’s Little Kingdom feature plush toys. Ben, Holly and Nanny Plum are available as talking soft toys, which will each say five different phrases when squeezed. Fluttering Wings Holly and Fetch Stick Gaston, who shakes and barks, are also available in the range. Golden Bear also has an official line of plush for the London 2012 Olympic Games.
01285 762039
the brand in the States and, we believe, has huge potential here in the UK. “Secondly, our aim is to be able to bring the magic of Breyer to the under threes,” Nield continues.
01256 374260
01933 679 777
Intelex has recently developed several other new fully microwavable soft toy and gift ranges.
Aurora World UK has launched four new characters in the Yoohoo & Friends range. The new additions – a Pink River Dolphin, a Tarsier, a Scarlet Macaw and a Sea Lion – are all based on authentic,
endangered or rare animals from around the world. Since the launch in 2007, the line has become a strong seller. The toys aim to appeal with colourful, cute and big-eyed designs.
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FLAIR Plush, feature plush and realistic animatronics are all available from Flair. Emotion Pets are interactive plush toys that give girls and boys a companion to care for. Toffee the Pony enjoyed a successful time at retail in 2010 and now the bunny rabbit Milky joins the line. Milky has animatronic moving eyes, nose and ears inside a plush body. Both Toffee and Milky have true to life emotions; eating juicy carrots and grumbling when hungry. While Toffee likes to be brushed, Milky, when tickled under his feet, will kick them and make a giggling sound. Like all pets Toffee and Milky also have their sensitive sides when scared, they close their eyes and their ears tremble, meaning they’ll need to be soothed until they feel better. Another plush range comes in the form of the Smurfs. There are 20cm and
UNDERGROUND TOYS Underground Toys has expanded its Doctor Who range. New items are available as four-inch mini talking plush clip-ons and nine-inch medium talking plush in gift boxes. Characters include the Daleks and the Tardis. The range boasts authentic sound effects and light up technology. Items include the Mini TARDIS, Mini Cyberman, Mini Red Dalek, Mini Blue Dalek as well as a Medium TARDIS, Medium Blue Dalek and Medium Red Dalek. The Star Wars talking plush range is set to benefit from the release of the original films in 3D, starting with Revenge of the Sith in February 2012. The range comprises of four-inch mini talking plush clip-ons, nine-inch medium talking plush in gift boxes and 15-inch deluxe talking plush. Selected
DOWMAN SOFT TOUCH
020 8643 0320
30cm plush to choose from. Flair’s Hello Kitty plush collection includes accessories such as handbags, shoulder bags and purses, as well as a variety of luxury plush toys.
020 7801 6325
characters from Series One include Yoda, Darth Vader, R2D2 and Chewbacca. New characters for 2011 and beyond include Boba Fett, Jawa, Wicket the Ewok and Darth Maul. Sound effects include Yoda’s “For 800 years, have I trained Jedi” and Darth Vader’s classic line, “I am your father”, as well as R2-D2’s whistling and Chewbacca’s growl.
01487 840530
ASOBI
Bawi has plush lines ranging from big to small: from the Enormous Horse, which a child can climb onto to ride and roll around with, to the Bawi Pyramid Playset, a soft stacking toy for small hands to get a hold of.
WORLDS APART Worlds Apart is launching a new Go Glow Pal to join its collection of plush nightlights. The newest version, Me To You, is a collaboration between Worlds Apart and Carte Blanche Greetings. The new Me To You bear joins Hello Kitty, which won a Toy Fair Best New Toy award in the Feature Plush category this year, and the Alien character from the classic Toy Story movies in the range. As well as being cuddly toys, the Go Glow Pals gently glow during the night to help children who are scared of the dark. Children simply have to squeeze the hands of their Go Glow Pal to see Me To You’s heart beam, Hello Kitty’s bow glow or the Alien’s eyes light up to help them drift off to sleep. After 15 minutes the nightlight automatically switches off. Also new this year is the Winnie the Pooh Interactive Friend.
FIESTA CRAFTS
Dowman Soft Touch has recently launched a new range of plush based on the pre-school brand Hari’s World. The toys are plush versions of characters from the Hari’s World series of books, which are about having fun and enjoying life, with subtle safety messages woven into every adventure. Dowman has produced six plush items in an array of sizes – Hari, Moe Mouse,
AUGUST 2011
Max the Dog, Sting the Wasp, Pinch the Crab and Peck the Seagull. The products are currently on sale in retail outlets including gift shops, garden centres and major animal attractions like Drummond Safari Park, Edinburgh Zoo and The Deep Aquarium in Hull. The Hari’s World stories lend themselves to interactive play, with hand and finger puppets also in the range.
For babies and toddlers, the new Cuddles Crafts collection includes puppets, squeakers and pyjama cases. The soft toys are made to be a first gift for babies. Made from extra soft materials, kids and parents can choose from a sheep, cow and duck. They are fully machinewashable. The new additions to the ‘Baby by Fiesta Crafts’ range build on the successful Mama Duck & Ducklings toys. For babies, Cuddle Puppets are cute animal hand puppets made with super soft fabric. A duck, sheep, rabbit, chicken, mouse and teddy bear are available. Cuddle Squeekaboos, meanwhile, are soft toys that squeak, jingle and crinkle and are ideal for playing peeka-boo games.
01628 200077
The Bawi range is soft and safe for children, with stimulating rattles, squeakers and crinkly bits. Each provides a soft toy and play station in one, made to stimulate, educate and entertain babies and toddlers.
0800 389591 Pooh acts as a friendly day-long companion for children that parents can set to follow individual routines with morning, meal-time, play and bedtime modes. Equipped with a honey pot and spoon for meal times, Pooh alerts children when he gets hungry, saying “I’ve got a rumbly in my tumbly”, and asks to get dressed in the morning. Always ready for bed at the right time for your child, Pooh says “Time for Bed”. With an interactive hide and seek game in play mode and a variety of over 50 phrases spoken throughout the day, the new toy promotes physical activity and coordination for the child and offers longstanding play value. Worlds Apart will support the new Me To You Go Glow Pal and the Winnie the Pooh Interactive Friend with PR and marketing activity.
020 8804 0563
All Squeekaboos come with a special gift tag. Cuddle Pyjama Cases are both a toy and a convenient storage tool for jimjams. Also made with super soft fabric, choose from a sheep or mouse for a combination of gift and bedroom decoration.
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www.kindundjugend.com
T h e Tr a d e S h o w f o r K i d s ' F i r s t Ye a r s 15 – 18 SEPTEMBER, 2011
Successful since 1960. Kind + Jugend is an event not to be missed – as trade visitors and exhibitors unanimously agree. So it’s no surprise that the 50th Kind + Jugend was the most successful since the fair’s premiere in 1960. Make the most of this dynamic success, which every year attracts more exhibitors, more exciting product ranges and more business. You’ll find all the new, top class products at Kind + Jugend 2011. Don’t miss out! Kind + Jugend 2011 – Success attracts success ! Save time and money : register online and purchase tickets at www.kindundjugend.com International Business Media Services Ltd. 4th Floor, 205/207 City Road London EC1V 1JN Tel: 20 7566 6340 Fax: 20 7566 6341 info@koelnmesse.co.uk
Imagine. Build. Play
DRIVE UP SALES
GREAT NEW RANGES!
K’Nex leads the way for the next generation of budding engineers!
Thanks to K’Nex, here’s a Super Mario game that gets kids away from their console. With motorised karts and real obstacles from the game, its fun to build and to play!
LAUNCH
K’NEX MARIO AND LUIGI STARTING LINE BUILDING SET
AUTUMN 2011 Re-enact crazy stunts from Top Gear such as Car Darts and 4x4 vs Copter! Range includes selection of popular racing cars and each kit comes with everyone’s favourite test driver - the Stig.
K’NEX TOP GEAR STIG’S ATTACK COPTER
For further information please call the sales department on 020 8722 7300 email: sales@tomy.co.uk KNEX TOYS NEWS AD .indd 1
www.tomy.co.uk 12/07/2011 12:41
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SECTOR GUIDE CONSTRUCTION
www.toynews-online.biz
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The big build Since the beginning of the year, NPD data has shown increasing sales in building sets have been helping to boost the growth of the overall toy market. ToyNews found out about the latest products and licences to hit the sector which has always been a favourite among boys... HORNBY
01843 233500
The ultimate in construction, Airfix models give children and adults alike the chance to develop their modelling skills. The Spitfire Mk1a Starter Kit will build a scale replica of the best-known fighter aircraft ever. For older children, Airfix has larger construction starter sets, including Europe’s premier swing role fight jet The Eurofighter Typhoon. For car enthusiasts, Airfix’s 1:32 scale Aston Martin DB5 is ideal for getting into more complex construction. The model reflects all the design features and details of the real thing. Meanwhile, Airfix’s new 1:24 scale De Havilland Mosquito NFII/ FBVI has a total of 617 parts, a length of 522mm and wing span of 688mm. The model is based on the famous de Mosquito.
MARBEL
01208 873 123
Produced in Belgium, Clics is an educational construction toy that grows with the child and aims to help develop a child’s logical thinking. Popular in Europe, Clics are now available in the UK through Marbel. All Clics pieces and figures are fully interchangeable with all the sets. While other toys can be fiddly and frustrating for small hands, Clics pieces are designed to be easy to connect and make long lasting creations. The models can be as simple or as complicated as the child likes, from simple blocks to cars, planes and dinosaurs. Products and price points range from the pocket money to gifting categories.
LEGO
New for Lego City is the Everyday Heroes concept, offering the new Harbour theme. It introduces kids to a role-play experience revolving around two hero sets: the Power Boat Transporter, featuring two minifigures, a floating speed boat and transporter truck with trailer, and the Harbour set which incorporates a large cargo ship, a crane, a heavy duty truck, four minifigures and more. The theme will be supported by the release of the Lego City video game in September. The latest Lego IP is Alien Conquest, combining space adventure, new play worlds and characters, with building sets designed for ages six and up. The assortment of vehicles and bases are aimed at boys aged seven to 12 and collectability is driven by various alien and astronaut minifigures. The conflict theme of good vs evil is explored in each set, which also includes multiple functions: light, sound and abductable action feature. Hero set Earth Defence HQ features six minifigures, a mini UFO and mobile launch station that splits into three separate vehicles. Upgraded spinners and new characters will be launching in the Ninjago range this month, alongside the Mountain Shrine table top battle, featuring spinners within a combative playset format. With pocket money pricing, a new building system, cool missions and iconic, buildable heroes, Lego Hero Factory appeals to collectors and impulse purchasers and features interchangeable weapons and models. Bigger models launching this month include the new Rocka XL hero figure with double blade/claw tool, which is 29cm tall
01753 495 000
alongside the Witch Doctor, which comes with a skull-decorated staff and is 36cm in height. Hero Factory will be supported pre-Christmas with more CGI TV specials and marketing support. Lego Star Wars continues to grow in 2011 with the anticipated release of Lego Star Wars III video game alongside the new series of Star Wars: The Clone Wars and the launch of all six Star Wars movies on Blu-Ray. Key products from this month include the Republic Frigate featuring five minifigures, an opening cockpit and multiple action functions, and the iconic Millennium Falcon set including six minifigures, opening hull and many other features. Building on the success of the launch in 2010, Lego
is extending its System range of Harry Potter sets and minifigures with three new products; The Forbidden Forest, The Knight Bus and the Battle For Hogwarts set featuring seven minifigures and locations from the movie. The range will also feature the Hogwarts Castle play-set, re-launched for this year. Lego Cars 2 System play-sets and vehicles will feature classic characters from the first movie, alongside a host of new vehicles following the new storyline. Hero products include Flo’s V8 Café featuring six Cars figures, slammer function and car wash, Spy Jet Escape set and Big Bentley Bust Out. The Lego Technic brand continues to bring older boys more challenging builds and has been enhanced with the Supercar, which uses the built-in Power Functions to open its scissors doors, extend the rear spoiler and open the bonnet. Lego Duplo, meanwhile, is designed to give children an introduction to the world of construction play. The Deluxe Brick Box comes with two Duplo figures, windows, a wagon base and a variety of colourful shaped bricks. There is a range of challenges, from a dog made of two green bricks to a castle with four towers. Other building sets include the Small Brick Box, My First Duplo Set and Creative Building. As always with Duplo blocks, the coloured bricks provide replay value, with limitless combinations and reusability. Duplo can also help develop hand-eye coordination and motor skills.
AUGUST 2011
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SECTOR GUIDE CONSTRUCTION
MECCANO
Meccano has new additions to the Build & Play, Construction, Turbo and Multi Models ranges, plus the new Space Chaos collection. First up is the Motorised Tool Box, a new addition to Meccano’s Construction Toolboxes. Suitable for children aged five and over, the large yellow toolbox contains over 70 parts which make ten different everyday construction site models. There’s also a powerful six-volt motor which adds mechanical motion to the models. The Space Chaos range sees the addition of new Silver Force and Dark Pirates Fighters, which come complete with either light or sound effects. The Fighters also transform into two different models.
HABA
Haba’s catalogue of wooden building blocks, marble runs and technical blocks continues to grow with the addition of new sets and accessories. The system has been conceived to stimulate the natural learning process, and through play, children discover shapes and quantities, spatial dimensions and physical laws. Additionally, all of Haba’s construction blocks and sets can be combined so a child’s collection can grow and develop with age and ability.
AUGUST 2011
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The evil forces of the Dark Pirates is boosted with the new Commander, comprised of over 150 parts and makes two different models with lights and sound effects. Bringing hope to the galaxy is the new Silver Force Destroyer, furnished with missile launcher and light and sound effects. Complementing the range is the new online Space Chaos game, which will be launched in September on the Space Chaos website at spacechaos.meccano.com. Suitable for children aged seven and up. The New Generation Multimodels Sets are designed to appeal to all generations of Meccano fans. Suitable for ages eight and over, the five, seven and 20 Model
0161 304 9555
Haba’s Building Blocks Technics adds a new dimension to construction play with wooden blocks, plus wheels and clamps for creating vehicles, offering stability to daring constructions. The blocks can also be combined with Haba’s Ball Track Construction Sets which add an element of speed. The latest addition to the range is the Ball Track Sounds Starter Set, which has a range of acoustic sound effects which can be set off in sequence.
Sets explore new variants, from motorbikes to a racing car. The Five Model Set features over 110 parts, the Seven Model Set has over 190 and the 20 Model Set has over 230 parts. There’s also a new 640 part Super Construction Set which makes 25 models and includes a six volt motor. Meccano’s mechanics have been hard at work in the pit lanes introducing new time-saving modifications to the Turbo range. New models include the R/C Racing Car and the R/C Pro. Each set builds two remote control racing vehicles with full R/C functions and is suitable for children aged seven and above.
RED TOOLBOX +353 (0)91 521857
The Red Toolbox was designed to focus on building genuine and useful carpentry projects that a child can either use or simply display. The company says the kits are designed to encourage parent-child bonding. Available kits include Treasure Chests, Bird Houses, Soccer Tables, Catapult Sets, Go Carts, plus Real Tools.
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SECTOR GUIDE CONSTRUCTION ASOBI
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Asobi is distributing the Calafant range of cardboard construction toys. Designed in Germany and made from high quality, recyclable cardboard, Calafant is suitable for children aged three and over and covers a range of price points. All the pieces are pre-cut and pre-punched so the cardboard toys can be put together without glue or scissors, using the Calafant slot-system. The cardboard toys can be painted and decorated as the child imagines it, so ideas can be bought to life. From castles and tree houses, to robots and dinosaurs, the range is simple and provides imaginative play. The range has garnered coverage in a number of national press titles.
TOMY
This summer, K’Nex has added to its traditional product range, incorporating the new Mario Kart Wii and Top Gear licensed products. K’Nex has given fans of Super Mario the ability to bring the characters out of their console and into their hands with karts and bikes that kids can build, each with their own buildable character. To complete the set, there is also the Mario and Luigi Starting Line Building Set, featuring two motorised Karts with Mario and Luigi characters, a race circuit together with a buildable obstacle from the game called Thwomps. Each element uses classic K’Nex assembly, together with building bricks. Tomy has also launched a range of Top Gear licensed K’Nex sets which are based on popular vehicles and stunts from the show. The Stig features in the Stig’s Track Car & Building Set, Race Car Set and Rally Car Building Set and for young racing fans there is the Car Darts Challenge Building Set and the 4x4 vs Copter Building set. K’Nex still has a range of more traditional construction sets for the three and up, five and up, seven and up and nine and up age groups. These include the moving Amusement Park Sets, Monster Jam packs and a series of chunkier sets for young children.
020 8722 7300
Tomica has been the top road and rail toy for over 50 years in Japan and 2010 saw it launched into the UK. The range is made up of buildings, roads, vehicles, trains, tracks and people. Children can watch as trains speed around the track and cars cruise around the city together. With new additions to the range this summer, kids can add an underground train network to their Tomica city. The new large Metro City Set comes with a metro train with lights to illuminate its journey through the underground tunnels. Tomica trains can now travel above ground and underground simultaneously. Adding another dimension to a Tomica world is the must-have Mega Station Set, with a station that allows trains to speed round the track, before stopping at the station and letting cars across the automatic level crossing.
AUGUST 2011
7049 Alien Striker 6-14 years
7050 Alien Defender 7-14 years
7051 Tripod Invader 7-14 years
7052 Alien Abduction 7-14 years
7067 Jet-Copter Encounter 7-14 years
7065 Alien Mothership 8-14 years
7066 Earth Defence HQ 8-14 years
. Strong in-season TV campaign . Sponsorship campaign on Pop and Kix . Kids Press and PR . Activity in LEGO Club magazine and on LEGO.com
Š2011 the LEGO Group 600_3911
t s u g u A m o r f s n o i s i v e l e t g Inva din
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SECTOR GUIDE CONSTRUCTION
www.toynews-online.biz
HASBRO
020 8569 1234
Kre-o construction sets give building fans aged six and up the chance to create Transformers characters. Kre-o Transformers features Autobot and Decepticon characters from the past 25 years. Each building set has two types of builds: deconstruct a robot to create a vehicle or disassemble the vehicle to build a robot. Most sets come with themed accessories and there are 16 Kreon Transformers figures to collect. These figures and accessories are included to offer other playing scenarios. The Kre-o line includes a variety of offerings from basic to deluxe sets. The 2-in-1 Kre-o Transformers Bumblebee set allows fans to create and recreate the Autobot character. In robot mode, builders can convert the wings on Bumblebee into a glider for Kreon figures to balance on. In vehicle mode, the driver’s door can open up to seat two Kreon figures. Set includes three Kreon figures and more than 300 pieces. The Optimus Prime set comes with more than 500 pieces – the largest amount featured in any of the 2011 Kreo sets. Builders can assemble the Optimus Prime character in vehicle mode, as the notable semi-
INTERPLAY
01628 488944
Interplay’s build and play Tecknokits aim to show the fun side of technology and construction. The Technokit range opens the door to the world of technology, where children can explore scientific principles while creating projects. An established model within the range is the Electric Dragster, which allows kids to construct a turbocharged motor racer. For a more historical project, kids can unleash the Warwolf with the ancient Trebuchet Kit. The siege machine, when complete, is a replica of the war machine. With Technokits both young and old can enjoy creating technology projects designed to stimulate a practical knowledge of technology through play.
hauler truck, or in robot mode to create the leader of the Autobots. When in vehicle mode, the truck’s removable cab converts into a minicommand station and the trailer opens to fit the two motorcycles and five Kreon figures inside. The set includes orange traffic cones and decorative stickers. The Decepticon Starscream can also be set to vehicle or robot. In vehicle mode, kids can open the jet’s canopy to fit a figure in the cockpit, blast off removable rockets and turbo thrusters, or use the retractable wheels. Complete with more than 300 pieces and two Kreon figures. The Sentinel Prime set in robot mode includes shield and sword accessories. Or the 350 Kre-o pieces can be made into a fire truck with two ladders and four Kreon figures. The set also features a launcher brick for projectile action. Kre-o bricks are compatible with other major brick-based construction sets.
MAPS TOYS There are three different Build it with Bob sets available, all of which enable children to build structures with real mini clay bricks and cement. After mixing Dizzy’s cement powder with water, children can then build whatever they like. If they don’t want to keep their building, simply soak it in water, the cement will come off and the bricks can be used again. Additional packs of bricks and cement are available. Toobeez is a giant construction toy. A kit of 57 pieces includes tubes and spheres which connect together to build castles, dens and playhouses. The set also includes fabric panels for creating covered structures. For construction on a smaller scale, EZ Fort is Toobeez’ little brother. Containing 54 pieces, it provides 20 metres of end-to-end building play. Both kits aim to help with critical thinking skills and develop the creative thought process. Bloco is a construction toy that uses high density brightly coloured foam pieces which are shaped to link together. Once linked together with special connectors, the
HTI HTI has an extensive range of JCB vehicles, role-play, wheeled and outdoor toys. The JCB replica vehicles have functional and detailed styling with play based on the construction vehicles of the real world. New for autumn/winter is the JCB Pack Away Tyre Playset, which is a two level construction site play-set with large crane, roads and ramps. It includes two scale replica 1:64 die-cast vehicles – JCB Backhoe Loader and JCB Dumptruck and all packs away into a JCB style wheel for mobile play. Also new is the JCB Megalift Crane with full function remote control. Using the controller kids can move the vehicle forwards, backwards, left and right and move the hook on the crane arm up and down. The Megalift also has light and sound features. Fresh for autumn/winter, a new segment within HTI’s JCB offering is Multi Construct, which lets kids build as many different vehicles as they can think of, all based around an iconic JCB vehicle design. The range consists of the Multi Construct Backhoe Loader, Multi Construct Dumptruck and Multi Construct Low Loader & Backhoe.
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01483 776 006 pieces can be moved to any angle. Children can collect and make different sets including Dinosaurus, Wildcats, Horses and Unicorns. Single creature sets featuring Dinosaurs and Primates are also now available. Squashblox are large soft construction panels which attach together to build whatever a child wants to create. As well as a construction toy, Squashblox can function as a play mat for babies, a story boards that holds felt figures and a tumble floor mat.
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In addition to these items is the Multi Construct Assembly Plant, a setting for building and dismantling. The Assembly Plant comes with a Multi Construct Backhoe Loader and a range of accessories for creative construction play. The Assembly Plant packs away into a case.
Within the JCB role-play segment, HTI brings new products based on the real life JCB tools. The new JCB Site Master Electronic Workbench includes a pillar drill which has a wheel to move the drill up and down and the circular bench saw has sound effects. The Workbench has lots of other tools including saw, drill, pliers, hammer, spanner, wrench and bench vice. Also new is the JCB Tool Case & Tools. This durable, hard, portable tool case contains 12 different real-life JCB-inspired tool pieces, which all pack away into a compact case. The new JCB Pack Away Workbench also comes with a host of tools. It features 57 pieces including battery operated drill, hammer, spanner, saw and cut-apart wood. All the elements conveniently pack away into a compact portable case. The role-play range is complemented by the battery operated JCB Power Tools providing budding builders with the choice of a drill, jigsaw or nail gun.
AUGUST 2011
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MEGA BRANDS Mega Bloks is launching three new lines in its Maxi system range. The 3 in 1 Build ‘n’ Go Walker is a wagon, walker and building platform, which includes plenty of blocks and features a building plate that can be mounted on the bin. The Maxi Tub Collection features big storage containers with Maxi building bloks, featuring classic play themes. The second half will see new SKUs in the Thomas & Friends range, with a refreshed buildable character assortment, new buildable buckets, character packs, Whiff’s Messy Day and larger buildable play-sets including All Aboard at Knapford Station, Tidmouth Sheds & Day at the Dieselworks, based on the upcoming feature length film, Day of the Diesels. The pre-school portfolio will be bolstered with the Chuggington Coaster, Round-House Racing set and Chuggington Repair Shed. For the new Need for Speed line, there will be three scales of vehicles: Action Scale, Custom Scale and Collector Scale. Need for Speed Starter Packs (1:55) feature six different models and a branded key launcher, Custom Scale Packs (1:38) have five cars, the Wheel Launcher, the Dream Garage and exclusive Collector Scale Porsche GT3 RS (1:14). Celebrating Halo’s tenth anniversary, Mega is launching new products in its Halo Authentic Collector’s Series. New bases, structures,
LITTLE TIKES Little Tikes has a host of heritage brands in its portfolio – Large Waffles are one example within the construction category. The construction blocks were recently brought back into production in response to ongoing consumer demand. The Large Waffles are suitable for the garden or the playroom. Offering kids 3D construction play, each set includes 18 interlocking blocks designed to stimulate imagination while kids construct a number of creations. Comprising of solid blocks, window and door blocks, Waffles are lightweight and connect in every direction. Children can
DKL mic.o.mic is a collection of plastic construction toys for children aged three and over. The textured parts are connected by pins and clips using a unique assembly tool. There is a wide variety of brightly coloured sets including cars, motorbikes, trains and planes, as well as two boat designs which can float on water. A feature of all mic.o.mic products is that they can be disassembled at any time, allowing the model to be created
AUGUST 2011
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playscapes, vehicles and character figurines are being introduced. The toy line, which combines vehicle play and UNSC and enemy Covenant characters, will now be augmented and unified. The new collection includes Halo Series 3 Hero packs: blind packs with a buildable micro action figure. Other new products include the Halo ODST Drop Pods with two new Covenant Drop Pods and two ODST Drop Pods; the Halo UNSC Falcon or the Warthog of the Skies and the UNSC Rockethog vs. Anti Aircraft Gun which comes with Hazop Spartan, Marine, Combat Elite and Jump Pack Brute. To complete the range in autumn/winter there are two new vehicles – the Covenant Phantom and the UNSC Elephant. A range of blind pack Micro Action Figures from different product brands such as Halo (Series 3), Dragons Universe, Marvel and Hello Kitty will also launch.
01908 268 480
LEAPFROG Fix and Learn Speedy encourages children to learn key skills including colour and shape recognition, as well as developing matching and motor skills. With the included racer tools, children can learn how to use a screwdriver and spanner through interactive play by tightening up Speedy’s wheels, nuts, bolts along with the timing belt. By popping Fix and Learn Speedy’s bonnet, kids can get Speedy ready for a race by checking the oil with the dipstick, using the petrol can to fill it up and tuning up the engine.
GREEN BOARD GAMES Green Board Games is the exclusive distributor of Mindware and Keva wooden construction toys. Two of the offerings are Catapults and Contraptions. With Catapult, kids can build an authentic catapult with planks, a little glue and help from the step-by-step instructions. Then, the experimentation begins. What shoots farther, a marshmallow or a piece of macaroni? How does the object’s course change when the child pulls the arm back to different points? If a kid makes the flight deck higher, how does it affect the hurl? The set includes pre-drilled planks, wood glue, a leather strap, a ruler, rubber bands, a cup, two balls, a target mat, fasteners and the instructions for use. Contraptions has been designed so that children can build ball track structures with the stacking plank system. Kids can create ramps, funnels,
FLAIR
climb on their designs. The pieces are durable with double wall thickness, and are aimed at kids aged 18-months plus.
01604 678 780 over and over again. Each kit box encourages children and parents to play together and comes with parts to make one vehicle, a construction tool and a set of instructions. Accessories such as play mats and storage bags are also available and there are nearly 30 different models ranging from the Small Plane to the Big Breakdown Crane.
Joining the Flair portfolio this year is Geomag, with a host of new brand extensions coming in the autumn. Central to the brand is Geomag Kids, a range of sets at different price points. The sets feature traditional magnetic rods and chrome spheres. The new rods are now 58cm long and with piece counts of 22, 44, 66 and the 88-piece set. Geomag Panels sets add triangular and square panels for more colour, depth and solidity to all constructions. New for autumn is the 114-piece set with which larger 3D designs can be built, while the Glow in the Dark sets include Scary and Space. Further 36 and 74-piece Geomag Panels sets are also available, all of which mix and match with the original Geomag Kids sets for constructors to collect.
01895 201520 Fix and Learn Speedy will also play alphabet or counting songs when its number plate is pushed. Suitable for 18-months and over, the toy picked up a best infant and pre-school award at the Toy Fair Best New Toy Awards. Samantha Harris, marketing manager at Leapfrog, says: “Speedy has been designed with a really fun and friendly personality to engage with children and this new addition to our range teaches key life skills in a fun and exciting way.”
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chutes and contraptions like the Black Hole and Bounce Plate, with no glue or connectors. Once a course has been built, it is time to find out whether the ball will roll as expected. Built to encourage creativity and experimentation, Keva planks build an early understanding of proportion and balance, teaching basic principles of physics and engineering. The set includes 50 identical wooden planks, one specially designed lightweight ball for maximum action and an 18-page idea book, with project photos and quick-start instructions.
020 8643 0320
Geomag Wheels combines two classic toy sectors, construction and vehicles. The hero line is the 100-piece Monster Truck Twin Set, with two interchangeable big-wheeled trucks that can race and perform stunts on the ramps provided. Once constructed, these vehicles are totally solid but have the added bonus of being transposable for truly customised action. Alternatively, the 62-piece Hot Rods sets and smaller Drag Racer and Sports Car provide faster moving play. Geomag is fully supported with TV advertising throughout the autumn along with attractive POS options.
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JAKKS PACIFIC
Real Construction is designed to provide children with the most authentic construction experience. Using Real-Kid Wood, kids can create a number of building projects which look as close to the real thing as possible. By using tools like a saw and a hammer, Real Construction aims to teach practical, life-long skills, such as creative problem solving, craftsmanship and hand-eye coordination. Real Construction Deluxe Workshop has over 120 pieces, the deluxe set is the ultimate workshop and has everything kids need to start up a builder’s
HALILIT The Interstar range from Halilit has been extended with the recent launch of four new themed sets, each of which can be used separately or can be mixed and matched as all the Interstar pieces interconnect. All the new sets are suitable from the age of three. The informative colour themed packaging, with each box containing a minimum of 30 pieces, clearly shows the choice available: Animals, Bricks, Geometric Shapes and Wheels. Babies from as young as six months can enjoy playing with the Interstar Rings – vibrantly coloured tactile star shaped construction rings which are designed for small hands to connect and detach.
LE TOY VAN Le Toy Van’s Construction Set is a new vehicle play-set which joins existing vehicle sets such as the top-selling London Car Set. It includes a crane with swivel platform and extending arm, a steamroller, a road digger, a dump truck and a high digger with rotating articulated arm and two traffic cones. Each vehicle is constructed using rubber wood from ethical sources and is finished in a glossy yellow paint with Le Toy Van branded livery. Wheels and other details are made from sturdy plastic for increased durability. Great focus has been placed on maximising play value, so the set can fully integrate with Le Toy Van’s existing garage range and is particularly suited to Le Toy Van’s popular car play mat, which features a detailed image of a building site.
AUGUST 2011
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workshop. With eight projects to choose from, the set contains a saw, hammer, screwdriver, hole borer, small detail saw, nails, screws and multiple pieces of Real-Kid Wood. Real Construction also offers an assortment of refill packs and tools, from a tool belt to a mallet, screws and nails. There are no limits on how big the workshop can grow. The range is supported with a PR drive and TV supported with 500 TVRs. The brand was also backed by Tommy Walsh, the ex-Ground Force star, during its launch last year.
01254 872454 Halilit also distributes Brik-a-Blok, a modular construction toy system which allows kids to build a play house, fort, castle or other play area, either indoors or outside and then when they have finished playing, it is easy to take apart and store. Other construction toys distributed by Halilit include My Soft World with a choice of City, Farm or Castle; Mini Edublocks and Edublocks – soft flexible building blocks; Wood-Like Soft Blocks and Big Wood-Like Edublocks, soft and safe wood-like building blocks; Giant Blocks – giant soft foam building blocks and the 3D magnetic construction toy, Magic Shapes.
020 8979 2036
Each set is packaged in a window box to allow for convenient storage and display and makes for an ideal gift idea; whether sold separately or as an accompaniment to larger items in Le Toy Van’s range. All Le Toy Van painted wooden toys are designed in the UK and ethically manufactured in Indonesia using materials from responsible sources.
REVELL
2011 and beyond sees a boost for Revell’s hobby brands, with over 80 new releases scheduled and a host of high profile licences. In the cars category, licensed F1 model kits include the McLaren driven by Lewis Hamilton and Jenson Button, Michael Schumacher’s Mercedes and Fernando Alonso’s Ferrari. Following close behind are road car models of the Citroen 2CV and super sports car Audi R8 Spyder. Revell also offers the London Icons Bus and Taxi. Revell’s airplane category features the Red Arrows this summer; the range of easykits for beginners includes the Hawker Harrier jump jet, the Apache helicopter and the Star Wars collection;
PLAYMOBIL Playmobil’s giant Empire Castle comes with Lion Knights and fully functioning weapons and there’s also a Falcon Knight’s Castle. Children construct everything from the walls to the trap doors and the fully functioning portcullis to the weaponry. Once the castle is built, the flags are flying and the weapons ready, they can select the armour for their knights to don and lead the charge. Every element fits together and the detailed visual instructions help make building straightforward.
GREAT GIZMOS Zoob from Great Gizmos offers a versatile construction system with brightly coloured plastic pieces that snap, click and pop together in 20 different ways. There is a wide selection of kits in the original Zoob collection – ranging from the 15-piece starter kit to the stackable 125 and 250-piece tubs, right through to a 500-piece mega set that comes in a large carry case which doubles as a building table. There are many themed sets – choose from Zoob Dudes, Zoob Mobiles or Zoob Creator with brightly coloured, tactile foam shapes. A new development in the world of Zoob is the addition of the Zoob-Bot set. This model has instructions for kids to build four different Zoob-Bots, but kids can use their creativity to invent lots more. The Zoob-Bot set includes 50 Zoob pieces, a pull-back motor, four
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and modellers can boldly go with Star Trek’s Starship Enterprise. Worldwide the most successful plastic model kit is the Titanic: over two million replicas have been sold to date. Play and education are combined with Revell’s newer brands. The Leonardo da Vinci collection introduces four complex functional wooden models this year. Based on his original sketches, there is the vitruvian man, the parachute, the printing press and the giant crossbow. Meanwhile the human and animal anatomies are explored with X-ray, a collection of snap-together transparent models. New additions to the existing line-up include the Human Body and Skeleton.
01268 548111 All of the smaller parts within the Knights Range have construction elements too. There’s a Treasure Transporter with horses, knights, shields and weaponry, Battering Rams and Cannons with firing mechanisms and a Firing Crossbow with an adjusting launch angle. Whether children choose to champion the Lion or Falcon Knights, from choosing knight’s armour to putting weapons together, building is involved every step of the way in the latest range from Playmobil.
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wheels and a replaceable battery for the light-up eyes. With the new Zoob Mobile Fastback set, kids can build a race car, then pull it back and watch it zoom across the floor. The pull-back motor propels the car up to 25-feet without batteries. The Fastback includes 20 Zoob pieces in special racing colours, one pull-back motor (no batteries required) and four wheels with tyres that are notched to work like gears.
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Dedicated monthly retail coverage
Retail Only News • Data • Opinion
Mothercare sees UK sales dip
Comment
But the firm enjoys overall growth thanks to a global sales increase of 15 per cent...
Page 54
by Lewis Tyler
Stock levels and forward payments are worrying Counter Insurgent this month...
MOTHERCARE’S international arm is continuing to outperform its UK business, with like-for-like sales down 4.3 per cent at home in the 15 weeks ending July 9th. Ian Peacock, chairman of Mothercare commented that the domestic market remained “difficult and competitive.” On the group’s UK retail strategy, he said: “Our property restructure and cost reduction programme are progressing well. As announced in May, we are targeting a more profitable portfolio of circa 266 UK stores by March 2013. The new store format trials have been well received by customers.” Mothercare and Early Learning Centre stores are being relocated from the High Street and into
Mobile search volumes soar THE NUMBER of retail searches being carried out on smart phones and tablets has more than trebled for the second quarter of 2011, new figures from the British Retail Consortium show. In Q2, total retail search volumes grew by 27 per cent compared with the same quarter a year earlier – with the increase driven by a rise in mobile search volumes of 216 per cent year on year. “While the retail sector as a whole is going through a difficult period, the boom in online retail continues,” said Stephen Robertson, director general at BRC. “Consumers are always looking for more convenient ways to shop.” www.brc.org.uk
Charts Page 55 What’s selling at WHSmith, The Entertainer, Amazon, Play.com, Very.co.uk and John Lewis...
combined premises in larger, out of town retail parks and shopping centres (ToyNews, June). Mothercare now boasts a portfolio of 1,289 stores across 55 countries, with ‘strong growth’ being experienced in Eastern Europe, Asia Pacific and Middle East territories. Peacock continued: “We are further developing our newest
market, Latin America, and plan to open stores in Chile for the first time later this year. “International sales grew by 15.2 per cent on top of strong comparatives of 20.3 per cent in the first quarter last year. During the quarter we opened our 900th overseas store.” Mothercare: 01923 241000
New products Page 56 New offerings from MV Sports, Zapf Creation, Tomy, Mega Bloks and University Games...
Now Moshi Monsters take over Hamleys by Katie Roberts A THEMED window display has been unveiled at Hamleys for Mind Candy’s Moshi Monsters. The display marks the beginning of a long-term retail partnership between Moshi Monsters and Hamleys. The retailer will stock the full range from master toy partner Vivid and trading cards from Topps. Hamleys will also offer in-store promotions including floor and escalator vinyls. A gift-with-purchase promotion is running: each Moshi Monsters item purchased will come with a Golden Mini Ben Moshling character trading card, featuring an exclusive code that unlocks an item within the game. Hamleys will also set space aside for a dedicated themed retail space in-store, launching later this year.
Hero Product Page 57 Learning Curve’s Chugger Championship Deluxe play-set is this month’s Hero Product...
Darran Garnham, head of global licensing for Moshi Monsters, commented: “We are delighted to partner with one of the UK’s most prestigious and internationally renowned toy stores.” Hamleys: 0871 704 1977
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HIGHSTREET COUNTER INSURGENT Dispatches from the retail front line... WHEN WE are watching our budgets and sales closely we all try to keep a handle on our stock levels and forward payments. So you can imagine how happy I am that the 50 per cent of forward orders placed at a recent show have come in early by one month, three months and even five months. Looking at my copy orders (that I always write out myself and write the delivery instructions in at least two places on the order), it is very clear when the order should come in. The excuses we all know: “didn’t see it on the order form” (nope – impossible on any order I write out); “a new person in the office” (I don’t care. Teach them properly); and the best one “we needed to meet our quarter targets” (and bugger up me making my payments when
you want money then). These orders are very often booked in by using a carrier who has no idea what the order, number of reference is, and its only when you look at the delivery note do you find the problem. The sensible and most cost effective way to handle this is to re-date the invoice, but as the message never gets through to the credit control department (or maybe they choose not to hear) we now require the invoice to be credited and then re-invoiced with a correct payment date. This can, in some cases, mean re-issuing an invoice two months later as the buying group’s system is set up for normal terms, either that or collect the goods and redeliver. So far I’ve had five re-invoices, but not a single credit. As for those who chose to uplift, I have a pile of boxes causing aggro in the loading bay and in two cases they may as well just leave it now, as it is
50 per cent of forward orders I placed at a show have come in early by one month, three months and even five months. due in next month anyway. I don’t particularly want my warehouse to phone me up to check on every delivery, I get enough of my time wasted by useless phone calls as it is.
TWEETPICKS
But the one that takes the biscuit was a small company that I’ve had a bombardment of phone calls and emails from trying to sell a product that I have tried and can’t sell in the
past, slipped in some items on SOR for me to try. Sent with an invoice (payable seven days) and a promise of a credit if it hasn’t sold within two months. So a polite message to all my nice supplier friends – if you want forward orders on the system, if you want us to put orders down to help with your forecasting, then play the game and follow the very simple instructions: don’t try and twist the system and we will all get along fine.
Follow ToyNews on Twitter - @toynewsonline
We read retailer tweets so you don’t have to… @Cuthberts_Toys Our July issue of Toy News just arrived, might have a little sit down and a read. (excuse for a rest) @WoodenToyShopUK Today we're working on relating products. As in if you're choosing this toy you may also wish to consider this toy. @Hobbycraft Our Leeds store is getting a makeover! The store will be closing at 5pm Sun 17th July & will reopen on Thurs 21st July! http://ht.ly/5Fgbs @TouchWoodToys When the weather's like this, there's nothing we like more than doing a good puzzle on the living room floor. We've got lots to choose from. @knotjustjigs thawing out after a very damp day at the craft fair, back again tomorrow for more of the same :(
AUGUST 2011
@toysandinterior We are launching a new website selling childrens toys tinyurl.com/65abcba please 'like' our facebook page & be the 1st to know about offers
@wheniwasakid customers are our world and we do everything we can to make them happy but some of them are just plain rude - politeness costs nothing #sad
@thetoyparade Had great fun yesterday sourcing some unusual products for a couple of customers. Any requests for unusual toys - just let us know!!
@toyshopuk Think our next survey should focus on the continued rise of Mommy/Daddy Blogging in the toy industry. Seems you either "get it" or you don’t
@ROBROYTOY Hopefully I can tweet a bit more now thanks to Google don't forget to have a look at the site & see you soon, Robin. http://www.robroy.co.uk
@Moonflowershops Thank you Stroud for supporting us on Independents' Day. @maryportas Def something to build on. #indieretail #bira #independentsday
@wheniwasakid If you dont follow @mummymatters then you SHOULD. A genuinely honest, caring and thought provoking Mummy with a fab blog
@TheBeanstalk Only just got home. Lots of lovely new things arrived this afternoon but they took a lot of sorting
@toystotreasure The pocket money pound was very strong today in the shop - good to see the kids are surviving the recession :)
55 TN120 Retail Charts_final 21/07/2011 15:08 Page 1
RETAIL ONLY
www.toynews-online.biz
55
RETAILCHARTS WHSmith.co.uk 1
Lego Large Brick Box
2
CHART DATE 18/07/11
The Entertainer
CHART DATE 17/07/11
Lego
1
VTech Kidizoom Plus Digital Camera Pink
Peppa Personalised Playgroup Story Book
Penwizard
2
Ben 10 Ultimate Alien 10cm Azmuth
Bandai
3
Peppa Personalised Christmas Story Book
Penwizard
3
Toy Story - Woody’s Horse Bullseye
Vivid
4
Lego Star Wars Tri fighter Droid
Lego
4
Bakugan 7 In 1 Maxus Dragonoid
5
Lego Star Wars Brickmaster
Lego
5
Chuggington Interactive All Around Chuggington Set Learning Curve
6
Toy Story 3 Space Ship 40-piece Puzzleball
Ravensburger
6
Hello Kitty Scooter
7
Disney Princess 4 Puzzles in a box
Ravensburger
7
Lalaloopsy Sahara Mirage Doll
8
London Routemaster Bus
Corgi
8
Hexbug Nano Elevation Set
9
Lego City Camper
Lego
9
10-Foot Genius Trampoline with SurroundSafe
Lego
10 Belling Foldaway Kitchen
10 Lego City 4x4 & Horsebox
Amazon
CHART DATE 18/07/11
VTech
Spin Master
HTI MGA Innovation First TP Toys HTI
CHART DATE 18/07/11
Play.com
1
Original Rubik’s Cube
Drumond Park
1
Top Trumps: Spongebob Squarepants 3D
Winning Moves
2
Bananagrams Game
Winning Moves
2
Me To You Daisy Daisy Fleece Blanket
Character World
3
Lego Harry Potter: The Forbidden Forest
Lego
3
Lego Star Wars: Rebel Trooper Battle Pack
4
Top Trumps Moshi Monsters
Winning Moves
4
Weird Science Lab: The Bouncy Ball Factory
5
Moshi Monsters Mash Up TC Starter Pack Binder
Topps
5
Moshi Monsters: Moshling Blind Bags
6
Nerf N-Strike Clip System Dart Pack (36 Darts)
Hasbro
6
Trixie Trunki
7
Nerf N-Strike Maverick
Hasbro
7
Nerf: N-Strike
8
Peppa Pig Sit n Bounce
Mookie
8
Weird Science Lab: The Fart Experiment
9
Crayola Gigantic 130 Page A4 Colouring Book
Vivid
9
Crayola: Bouncing Butterflies
Tomy
10 Science Museum Technorobot
10 Aquadoodle Classic Drawing Toy
Very.co.uk
CHART DATE 18/07/11
1
Discovery Tree
2
Anchors Away Sand and Water Table
3
First Steps Baby Walker
4
Bounce n Spin Zebra, Pink
5
Toy Story Lots-o-Huggin Bear
6
Neptune Swing Set
7
Little Tikes Cozy Coupe 30th Anniversary Edition, Pink
8 9
John Lewis
Lego Worldwide Co Vivid Magmatic Hasbro Worldwide Co Vivid Great Gizmos
CHART DATE 18/07/11
VTech
1
Mini Micro T-Bar Scooter, Blue
Little Tikes
2
Super Miracle Bubbles
VTech
3
Mini Micro T-Bar Scooter, Pink
Fisher-Price
4
Quadpod
Vivid
5
Maxi Micro Scooter, Black
Hedstrom
6
Nerf Super Soaker High Tide
MGA
7
Maxi Micro Scooter, Purple
Toy Story Talking Woody
Mattel
8
Little Tikes Evergreen Country Cottage
MGA
14-inch Doctor Baby Doll
Lissi
9
Lego Minifigures Series 4
Lego
10 Crayola Twistables Case
Vivid
10 Genius Octagonal SurroundSafe 12-foot Trampoline
Micro Scooters Imperial Toy Corp Micro Scooters TP Toys Micro Scooters Hasbro Micro Scooters
TP Toys
AUGUST 2011
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RETAIL ONLY
PRODUCTNEWS MV Sports to kick-off Boot It with August campaign
Zapf expands its range with Patchy Dolly
PART OF MV Sports’ Kickmaster range, Boot It is an interactive, indoor football game designed to help players improve their timing and footwork by following lights and commands to ‘pass, dodge, run and shoot their way to victory.’ Boot It has four different game modes. In Career Mode, players start from a trial and work their way up to winning a cup final. In Team Play Mode, players work together to achieve a high score, while in High Score mode the player has to try and score as many goals as possible as the speed of the game increases. Finally, there is Versus Mode, where two Boot It games can be linked together allowing players to compete against each other. The toy is preprogrammed with 120 commands and commentaries to add longevity.
ZAPF IS ADDING Patchy Dolly to its portfolio of doll toys. Children can alter the doll’s facial expressions using interchangeable mouth and eye pieces. Her dress can be customised too, with Velcro fixtures for changing the doll’s outfits. Suitable for children aged one and above, all of the pieces are brightly coloured and designed to be easy for small hands to use. Marian Davis, marketing manager at Zapf Creation, said: “We are really excited about this latest addition to our portfolio. Patchy Dolly is the perfect playmate to help inspire the imagination of pre-school children. The colourful facial pieces are perfectly sized for little hands and will help children to create lots of quirky and funny expressions.”
Launching this month, Boot It will be supported with a national TV ad campaign on key children’s channels in two blocks, with activity ramping up towards Christmas. On top of this, two interactive websites at Kickmaster.co.uk and Bootit.co.uk will also be launched. In addition, MV Sports has plans to expand the Boot It concept with more interactive football products next year. MV Sports: 0121 748 8000
Mega’s 3D puzzle Breakthrough
Tomy’s GX Buggy ready for launch THE GX BUGGY has risen to cult status in Japan, where fans have been showcasing what the mini R/C stunt car can do on YouTube. Reaching a top speed of 22 Km/h, that means if the GX Buggy was the size of a normal car, it would go 770 Km/h. Weighing 42 grams, it’s controlled by a 2.4ghz frequency radio signal. Up to ten of the cars can be raced against each other. The GX Buggy can perform back flips, soldier flips and is able to launch itself up to 85cm into the air. Tomy: 020 8722 7300 AUGUST 2011
MEGA BLOKS will enter the puzzle market with a new concept called Breakthrough. Bringing a twist to puzzle making, children can see their favourite characters as if they were coming to life. Mega Bloks has structured Breakthrough into three difficulty levels. Level 1 has approximately 100 pieces and is aimed at children aged six and up. Licences include Spider-man, Marvel Heroes, Princess Heart and Spongebob Square Pants. Level 2 has over 250 pieces with a moderate difficulty aimed for children aged eight and up. Licences include Cars 2, Mickey Mouse, Minnie Mouse, Dolphins, Hot Air Balloons, Disney Princess, Flowers & Butterflies and Tigers. Level 3 has over 300 pieces and is aimed at advanced puzzlers and children aged 12+.
Licences include more detailed Spider-man scenes. All are available from September/October. First, the two-dimensional jigsaw puzzle background must be put together. The next step is creating the 3D image. Kids use speciallydesigned clips to construct the cardboard pieces into 3D components, creating images that fit onto the overall puzzle artwork, creating the breakthrough effect. Mega Brands: 01844 3450033
Patchy Dolly will be supported by a heavyweight marketing programme, which includes TV advertising, PR and social media. Zapf Creation: 0845 0533 333
University Games introduces 5 Second Rule to the UK UNIVERSITY GAMES is distributing 5 Second Rule, a new board game which tests general knowledge under time pressure. When the timer starts, players have five seconds to name three answers within a specific category. A twisted timer makes the time seem like it’s running out faster than it actually is. Players also have the opportunity to skip their question or try to out play their opponents by using Switch and Pass On cards. The game is suitable for ages eight and up. 5 Second Rule won a Best New Toy award in the games category at London Toy Fair. University Games: 01359 243900
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HERO PRODUCT
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57
Learning Curve Chugger Championship Deluxe Play-set The firm's Chuggington pre-school toy collection gets a boost with the arrival of a new play-set...
LEARNING CURVE is expanding its Chuggington die-cast range with the kid-powered Chugger Championship Deluxe Play-set. The champion racing set sees the ‘chuggers’ battling it out to win the Chuggington Trophy. Powered by hand, this expansive set sees the diecast Koko and Harrison engines pitted against
each other in a race to see who will be crowned Chugger Champion. The actions of each engine can be changed as they race. The first trainee to shoot through the finish line makes the trophy pop up to show the winning engine. The set includes exclusively decorated Harrison and Koko character engines, track and destinations. The set is built for speed with over four foot of track, flags and special racing destinations. The engines are started by pressing down the starting gate, and once they are released they whiz past Vee
into the crank-powered tunnel launcher. They then go through the Saw Mill and out onto the specially designed banking track. Vee’s switch gate keeps track of each lap until the winner shoots through the trophy tunnel and out to the fuel depot. One or more engines can be raced around the track. The set is part of a suite of Chugger Championship products inspired by Ludorum’s pre-school show. The Chugger Championship Series 4-Car Pack contains specially decorated Wilson, Brewster, Chatsworth and Puffer Peter engines. The entire range places its emphasis on collectability and recognisable characters. Both products will be supported by autumn/winter TVRs and an extensive PR campaign targeting children’s, parenting, regional and online press, including mummy and daddy bloggers.
Release date: August CONTACT DETAILS: Phone: 01392 281900
AUGUST 2011
58 TN120 Marketplace Cover_final 21/07/2011 14:01 Page 1
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0845 466 8880
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0208 254 5300
Suppliers/Manufacturers Brookite
01837 53315
Cambridge Brainbox
01279 821 333
Esdevium Games
01420 593 593
Flying Toys
01702 295 110
Fun Collectables
01844 273 719
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01767 689 720
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01707 289 289
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01727 763 700
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01483 776 006
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01526 351 919
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01728 745 300
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01462 446 040
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01442 250 130
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0845 466 8880
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020 7471 0980
Toy Suppliers Cartamundi
01268 511 522
Richard Edward
0208 311 8888
SUPPLIER/MANUFACTURER
THUMBS UP designs, develops and distributes innovative gifts, gadgets and toys on the market. The R&D team has a ‘no limits’ approach to product development and prides itself on its imagination, creativity and sheer unwillingness to accept the norm. The team travels the world for inspiration and ideas, and is always thinking about current trends and that all-important next big seller. Established in 2004, Thumbs Up has developed a reputation for selling high quality novelty gifts and gadgets. Readers may recognise many of Thumbs Up’s best selling products including Sudoku Loo Roll, the Emergency Phone Charger and the Remote Control Gyro Helicopter. Thumbs Up currently has 310 products in distribution across categories such as gifts and gadgets, home and lifestyle, toys, electronics and accessories, with more fresh items coming to market in time for Christmas. The new range will launch at this year’s Autumn Fair International trade show. Product highlights include the R/C Solar Car, the Emoticon
Balls, the 8 Bit Cubes, the Roller Wheel and the Pinball Master. Wojtek Kolan, business development director, Thumbs Up, said: “Our initial 2011 range has already proven a great success but we’re every bit as excited with the new range that will be ready just in time for Christmas.” He continued: “The Autumn Fair is the last chance retailers will have to see our new products and historically it has always been a very successful show for us, especially amongst the e-tailers and
fast decision making businesses.” Thumbs Up is also proud to have launched a trade ‘iPhone App’. This is testament to the company’s commitment to providing its business partners with simple, modern service solutions. Thumbs Up will be at stand 5C20-D21 at Autumn Fair International, 2011, NEC, Birmingham, September 4th -7th. For further details, call: 0845 466 8880 www.thumbsupuk.com
MILLHOUSE SUPPLIER/MANUFACTURER
01526 351919 MILLHOUSE has been designing and manufacturing children’s toys and furniture in the UK for the past 30 years. In that time the firm has primarily supplied to the education market – its high quality products having made the company a top choice for schools and nurseries across the UK. Utilising this extensive knowledge and expertise, Millhouse has developed its first retail range, and in doing so, picked up 13 toy industry awards in its first year of trying. Accolades included the Right
Start Best Overall Toy in the under threes category for the Zoomster ride-on. The company prides itself on the use of quality materials, solid construction methods, a commitment to sustainability, and the design of safe, innovative products with timeless appeal. Millhouse is a member of the BTHA and FIRA and, last year, the firm received full membership of FISP (Furniture Industry Sustainability Programme). Millhouse is currently working on its new autumn/winter 2011
UK and abroad,” said Matt Brown, managing director of the company. www.millhouseathome.co.uk www.millhouse-md.co.uk Tel: 01526 351 919 Trade enquiries: trade@millhouseathome.co.uk Press enquiries: press@millhouseathome.co.uk retail collection which will launch later this year. For more information visit www.millhouseathome.co.uk.
“We are keen to speak and develop lasting relationships with buyers, agents, retailers and distributors throughout the
Millhouse Manufacturing Design Ltd, Roughton Road, Kirkby on Bain, Woodhall Spa, Lincolnshire, LN10 6YL
59-63 TN120 Marketplace_final 21/07/2011 16:28 Page 1
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Deal with the Global Leader view view our complete rang range e at
www.cartamundi.com www w.car . tamundi.com Units 8 - 17 Sandhurst, Kings Road, Chareets Industrial Estate, Canvey Island, Essex, SS8 0QY. Tel: 01268 511522, Fax: 01268 513109 or e-mail retail@cartamundi.co.uk
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TOY TALK
TOY TALK
An industry legend is honoured and the trade gathers in Milton Keynes for Argos’ annual Toy Extravaganza...
AURORA NAMES CHARITY OF THE YEAR
Jon SALISBURY Observations from a toy industry survivor....
MOST OF US have made mistakes in our business and private lives that we have later come to regret. For me it was allowing a tough negotiating Isaac Larian to beat me down on price for exhibition space at my New York media show to feature Bratz that gave him the upper hand in future negotiations. But that pales into insignificance when you consider what happened to Sir Torquil Norman, the exowner of Bluebird Toys who once bought a Type 57 Bugatti for £500 and sold it for £2,500. Much to his surprise, he recently discovered a similar one was sold at auction for £17m. Now that’s a really mind boggling faux pas that you would kick yourself for making for the rest of your life. On a more serious note, nearly a month after Mattel said it had taken steps to avoid using packaging that contributes to deforestation, Greenpeace renewed its campaign to pressure the firm. Despite Mattel’s concessions, Greenpeace says the company has yet to “take concrete action to solve this problem”. In June, Greenpeace accused Mattel of packaging its toys with paper products derived from trees in the Indonesian rain forest. To draw attention to their cause, Greenpeace activists last month unfurled a giant banner on the toymaker’s headquarters in El Segundo to highlight the firm’s environmental practices. Mattel had responded by announcing it launched an investigation into the allegations in addition to working to create a company policy to avoid deforestation. Mattel is not alone in being criticised. Hasbro, Lego and Disney are also wrapping toys in paper products coming from Indonesian rain forests. The first of these toy companies to announce more substantive action is Lego. Greenpeace might be a bit of a nuisance but you can't help admire their dedication to the cause.
Here’s Flair CEO Peter Brown accepting his Lifetime Achievement Award at the BTHA’s Industry Day last month. “Peter Brown is a very worthy recipient of this Lifetime Achievement Award,” said the new president of the BTHA, Clive Jones. “He has been the driving force behind the creation of more than one successful and lasting toy business and has served the British Toy & Hobby Association with distinction over the past 22 years.”
MANAGER OF THE MONTH
Plush specialist Aurora World has named Naomi House Children’s Hospice in Hampshire as its charity of the year for 2011/2012. Aurora World has already held a fun day at the hospice, with children getting the chance to meet the Yoohoo & Friends characters. It is the first time the company has had a charity of the year, and it is planning more fundraising activity including challenge events, static bike rides and an It’s A Knockout competition.
IN ASSOCIATION WITH
Andrew Kay Sales Manager, Gear 4 Games What was your first job in the toy industry? This is my first post which I joined in 2007. Prior to this I was in the finance sector working overseas in the Isle of Man. What do you love most about working in the industry? It’s very serious in its own way but manages to have a real fun element. I personally still believe no matter how old you get certain toys will still draw a smile and bring that kid in you, back out to play. What would you do if you weren’t in your current role? Be involved in another sales role with some form of senior manager capacity.
AUGUST 2011
What does your average working day consist of? My day to day role is to manage/analyse and understand key business drivers, develop strategies and deliver operational success aligned to growing both top and bottom line financial return for the company. What’s the best bit about your role? Seeing projects through from start to finish, seeing that deal through to a successful completion. And the worst? When the recession took hold of some companies. Seeing them suffer or even go out of business despite all efforts to try seeing them through this tough period.
Use three words to describe yourself. Confident, assertive, astute. Tell us a funny story from your toy industry career. At London Toy Fair in 2009 a contractor was running late to wear our Churchill mascot costume, so I jumped into the huge heavy suit and did a walk round the hall. I was having a chat with some of our staff, when our MD Andy Oddie snuck up behind me and knocked me onto my back. Due to the size and shape of the costume I couldn’t get upright. The head piece was pulled off, and a few pics were snapped before I was rolled down the aisle.
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TOY TALK
65
OVER THE LIMIT? US? A wide selection of toy companies attended Argos’ annual Toys Extravaganza at Horwood House in Milton Keynes last month. This year’s theme saw representatives from firms including Bandai, Tomy, Cartoon Network, Vivid, Ravensburger, Flair, BBC Worldwide, MV Sports, Jakks Pacific and ToyNews to name a few, take part in a Soap Box Derby. Once the cars were built, teams took part in various events including a Ladies Drag Race and a Speed Slalom. Ravensburger triumphed in first place, followed by Flair and Vivid. And, amazingly, there were no injuries, despite more than a little drinking and driving…
My Favourite Things Ben Hogg, Marketing Executive, Esdevium Games Number one album: Bobby Long, A Winter Tale Film: The Departed Website: Play.com Hero: David Beckham Book: Ben Elton, Chart Throb TV programme: Take Me Out Number one single when you were born: T’Pau, China in Your Hand Magazine: FHM Holiday: Florida Pet: My Old English Sheepdog, Buster Game/toy: Pokémon Food: Homemade Chilli Con Carne followed by Häagen-Dazs Tipple: Single Malt Whiskey Way to spend a weekend: Watching a football match Piece of advice: It’s nice to be important, but it’s more important to be nice.
AUGUST 2011
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FEATURE PLANNER
OCTOBER 2011 Brand Licensing Issue (extra circulation) Wooden Toys Electronic Toys and TV Games Children’s TV The entire ToyNews team will be at Brand Licensing Europe to bring you the best coverage from the event. We’ll re-visit electronic toys to check out the latest innovations, and take a look at the wooden toys sector. We’ll also provide a full breakdown of the key children’s TV channels and programming blocks.
Editorial deadline: August 24th Advertising deadline: September 7th
FORTHCOMING EVENTS AUTUMN FAIR September 4th - 7th NEC Birmingham www.autumnfair.com
THE LICENSING AWARDS September 13th Grosvenor House Hotel www.thelicensingawards.co.uk
KIND UND JUGEND September 15th - 18th Koelnmesse, Cologne www.kindundjugend.com
DALLAS FALL TOY PREVIEW October 4th to 6th Dallas Market Centre, Texas www.toyassociation.org
CHINA TOY EXPO October 12th - 14th Shanghai New Int. Expo Center www.china-toy-expo.com
BRAND LICENSING EUROPE October 18th - 20th Grand Hall, Olympia, London www.brandlicensing.eu
TOYZERIA November 24th - 27th Istanbul World Trade Centre www.toyzeria.com
HONG KONG TOYS AND GAMES FAIR January 9th - 12th 2012 Hong Kong Convention and Exhibition Centre www.hktdc.com
Got an event you would like to see added to the calendar? Email samantha.loveday@intentmedia.co.uk
www.toynews-online.biz Editorial: 01992 535646 Advertising: 01992 535647
ToyNews is published 12 times a year by Intent Media ~ Saxon House, 6a St. Andrew Street, Hertford, Hertfordshire SG14 1JA Fax: +44 (0)1992 535648 © Intent Media 2011 No part of this publication may be reproduced in any form or by any means without prior permission of the copyright owners. ISSN: 1740-3308
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