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Nuremberg 2011 Spielwarenmesse continues to be one of the key dates on the toy calendar, with the show growing each year. Here we take a look at the key exhibitors, products and brands to look out for at the fair in 2011, so that you can plan who and what you want to see before you get there, in order to make the most of your visit...
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SHOW GUIDE
NUREMBERG 2011 SHOW GUIDE FLOORPLAN
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SHOW GUIDE SPIELWARENMESSE
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Exhibitor Albion Alloys All in 1 Products
Stand
IMC Toys
Hall 12.2, P-26
Invicta Plastics
Hall 12.0, C-01-5
Russimco
Hall 5, D-72
James Galt & Co
Hall 4, E-51, F-50
Russ Berrie
Hall 1, A-29
Hall 9, C-02
Hall 1, C-09
Sambro
Hall 10.0, D-24
Kiddimoto
Hall 3, B-63
Schleich
Hall 6, B20-C21
Hall 1, A-02
Kids@play
Hall 6, C-08
Schumacher Racing
Kitfix Swallow Group
Hall 4, B-88
Scolaquip
Kit for Kids
Hall 4, A-26
Seven Towns
Hall 12.0, B-04-3
Bigjigs
Hall 3, B-46
Birmingham Chamber of Commerce Hall 12.0, A04, B-03, B-04, C-01, B-03a Casdon Charlie Crow Costumes Christy Group Clevelands Wholesale
Hall 5, A-21
Hall 9, B-27
Hall 12.0, E-01
Brainstorm
Hall 12, B-03-3 Hall 12, C-04 Hall 12.0, B-03-4b Hall 9, A-79 Hall 7a, F-102
Colin Lisle & Associates
Hall 5, B-54, C-55
Commotion Distribution
Hal 12.0, A-04-6
LeapFrog
Hall 6, A-20, B-21
Shaw Magnets
Learning Curve
Hall 4, D-05, E-02
Smiffy's
Learning Resources Lego
Hall 4, A-05 Hall 12.2, P-01
Le Toy Van Lexibook
Hall 3, B-26 Hall 12.0, I-15
Taskmaster
Hall 12.0, B-03-7
Tech Group
Hall 12.0, B-03-2
M Richard (2002)
Hall 12.0, B-03-6
The Ninja Corporation
Hall 8, D-06
Magmatic
Hall 12.0, A-04-2
The Puppet Company
Hall 1, F-11
The Trading House
Deluxe Materials Models
Hall 7, D-73
Mattel
Hall 1, A-17
Max Protection UK/Safe Albums Hall 10.1, E-09
Tobar
Meadow Kids
Tomy UK
Hall 4, B-39
EDUK 8 Worldwide
Hall 12.0, C-01-2
Hall 6, C-30
Hall 2, E-01
Hall 3, D-42
Education Essentials
Hall 12.0, B-03-8
Hall 1, D-09
Hall 12.0, A-04-4
Hall 7, C-19
Hall 12.0, D-10
Lucy Locket
Marvin's Magic
Hall 12.0, B-04-02
Hall 12.0, B-04-4
Little Bird Told Me
Manhattan Toy
Educational Advantage
Hall 9, C-50
Syot
Hall 3, A-15
Early Rider
Hall 12.0, A-04-6
Sport & Playbase
Hall 7, D-73
Hall 7a, B-160
Hall 10.0, G-22
Spin Master
Deans Marine
dRadiocontrol
Hall 7a, A-131 Hall 12.0, B-04-6
Speechmark Publishing
Community Products
Dowman Imports
Stand
Rubies International
Keel Toys
Aurora World BCE (Distributors)
Exhibitor
Hall 12.0, B-03-5
Anthony Peters Manufacturing
Bandai
Exhibitor
Hall 10.1, C-14
Amscan Asobi
Stand Hall 7, D-73
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Hall 12.2, P-14, P-15, P-09/Hall 7, A-68
Meccano Mega Brands International MGA Ent./Zapf Creation Mookie
Hall 12.0, F-04a Hall 12.2, P-24 Hall 4, C-81, D-80
Thinkway Toys
Hall 4, C-20 Hall 12.0, C-14-3, D-11-2
THQ Entertainment
Top Class Products Toy Collector Group
Hall 11.1, NEC01 Hall 4, F-95 Hall 12.2, P-17a Hall 12.0, B-04-7 Hall 7, C-49
Hall 12.2, P08
ToyNews
Hall 12.0, B-03-4a
Hall 7, A-20
ToyPedia
Hall 7, C-49
Enesco
Hall 2, B-04
New World Toys
Hall 10.0, E-12
TP Activity Toys
EQD
Hall 3, A-11
Orchard Toys
Hall 10.0, H-13
Treasure Trove
Hall 1, B-11
Overlander Rechargeable BatteriesHall 7a, A-160
Trends UK
Hall 10.1, E-12
Oxford Diecast
TTS Group
Hall 12, A-04-1
Fiesta Crafts Gen42 Games
Hall 10.0, C-01
Giochi Preziosi
Hall 12.0, D-12, E-07
Hall 7, C-52
Hall 12.0, I-02 Hall 4, B-25
Paper Island
Hall 11.1, NEC41
Unique Party
Hall 9, A-77
Golden Bear
Hall 5, C-15
Pattni Imaginations
Hall 11.1, NEC15
Universal Standards
Hall 9, F-93
Grant & Bowman
Hall 4, C-01
PETA (UK)
Hall 12.0, B-04-4
University Games Europe
Petron
Hall 12.0, A-04-5
Upper Deck International Hall 10.1, C-06, D-13
Green Board Games Haba Hasbro Deutschland
Hall 12, B-03-1 Hall 2, E-03 Hall 12.0, F-06, H-05
H Grossman
Hall 5, B-54, C-55
Hip Designs
Hall 1, E-30
PlayMais Plum Products Polydron Pyramid International
Hobby Products Int. Europe Hall 7a, D-111, D-117
Rainbow Designs
Hornby Hobbies House of Marbles HTI Hy-Pro
Hall 4, F-39
VTech
Hall 8, A-08
Wentworth Wooden Jigsaws Foyer Halle, 10.0-09
Hall 12.0, B04-01 Hall 12, C-01-7 Hall 1, E24
Wesco Willis Toys Winning Moves Int.
Red Island
Hall 12.0, A-04-3
Wizard Limited
Hall 10.0, B-04, C-09
Renart
Hall 12.0, C-01-4
Worlds Apart
Hall 12.2, P-17
Revell
Hall 7, E-43, F-30, F-36
Hall 8, E18-D21
Richard Edward
Hall 10.1, F-17 Hall 12.2 P05 Hall 5, A-35 Hall 12.0, C-01-3 Hall 10.0, G-16, H-05 Hall 9, D-23 Hall 7, D-9
Hall 12.2, P-16
Wow Stuff
Hall 6, B-22
Hall 10.1, D-22
Wow Toys
Hall 12, B-04 FEBRUARY 2011
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MATTEL Girls 2010 was a strong year for fashion doll brand Barbie, with 52 per cent growth in the UK (NPD Oct YTD 2010). In 2011, there will be a raft of further launches to support the brand. Mattel will be introducing a Family segment, which will allow girls to interact with Barbie's total world, and will introduce Barbie's three sisters' bedtime routines and the Barbie Strollin' Pups play-set. This year will also see the release of two animated DVD adventures – Barbie in A Fairy Secret in spring and Princess Prep School in autumn. A range of transformational dolls and play-sets are planned to support the new releases. A series of new webisodes have been created for the Fashionistas brand, aiming to show each doll's personality and style. Meanwhile, following on from his star turn in Toy Story 3, Ken's
FEBRUARY 2011
anniversary celebrations will be supported by an extensive marketing and PR programme, including highend fashion collaborations. Moving on, and with 65,000 fans on YouTube, over five million views, a Hollywood movie currently in production and a raft of licensed partners, Monster High will be boosted with a doll collection in 2011, along with accessories including plush and electronics. Polly Pocket has been given a new look and CGI animated content to bring the brand to life. A new destination website will form part of the brand's marketing and PR campaign, while new products for 2011 will include the Polly Pocket Magic Fashion Photo Booth, which lets girls dress Polly for a big fashion show. Mattel's Disney Princess product line will be added to with Disney Rapunzel and Flynn fashion dolls, plus
the Rapunzel Small Doll Magical Tower play-set. Finally, Password Journal from Radica Girl Tech will have a strong marketing campaign, including PR, behind it throughout the year. Boys A major Hot Wheels partnership with the British Racing Drivers Club and Silverstone will roll out in 2011. Meanwhile, the product line-up will welcome the Bubble Blast Carwash to the Colour Shifters collection. Also new for this year will be the Rev Ups assortment of gravity – defying four wheel drive vehicles which can stick and climb horizontally, vertically and upside down. The 1:64 scale cars can be revved by simply rolling them back and forth. The range is expanded with the Sky High Speedway which includes a vertical climb, an upside down Hot Wheels loop and zip line.
Entertainment Mattel's Jet Pack Buzz – from the Toy Story 3 collection – will continue to be supported by a heavyweight marketing campaign in 2011. The vehicles assortment features characters from the movie and four different vehicles inspired by key scenes. Each vehicle has a 'rev em up and go' mechanism and comes with an exclusive, removable two-inch Buddy figure. Meanwhile, Disney-Pixar's Cars will move to the fore this year in the run up to the release of the sequel at the cinema in the summer. Mattel's WWE line-up will be extended with the Mini Rumblers collection. Key play-set – the Blast and Bash Battle Ring – comes with flip panels, while TV driver, the Launchin' Entrance Ring, features a springloaded platform to showcase the Flexforce figure line-up.
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HALL 12.2 P14, P15, P09, HALL 7 A68 Also in entertainment, the new Riptiles join robotic dinosaurs Screature and Terrordactyl in Mattel's Prehistoric Pets collection. The mini creatures feature unique personalities and two modes of attack. Finally, Mattel's Warner Brothers' collection will be added to with a raft of figures throughout the year, including Batman: The Brave and the Bold and the Batmobile. There will also be news on new film property, The Green Lantern in May. Games Card game editions of Pictionary and Scrabble will join the games range. No drawing is required in Pictionary, instead each player acts out clues for their team using nothing but the simple images on the cards. Meanwhile, Scrabble Dash will provide on the go word play for the whole family. Both card games will receive strong TV support.
The UK's number one card game, Uno, (NPD YTD August 2010) continues to perform well. As its 40th anniversary celebrations get underway, the brand will receive major marketing support through 2011. Uno Extreme will also benefit from a new feature – a random card shooter, offering an unpredictable way to play. Finally, the original Scrabble achieved the number one board game position in 2010 (NPD YTD August 2010). Scrabble Trickster will be supported by an interactive website. Fisher-Price Laugh & Learn remains a focus, with new items including the Light-up Learning Laptop and Singin' Football. New launch from 2010, Roll n Racers will stay in the spotlight for spring with its take on vehicle play. New Rattle & Go Racers will join key item Roll n Racers Spinning Speedway.
Fisher-Price will be expanding its offering in outdoor play with the Grow with Me collection. This will include skates, skateboards and scooters. The Sit-to-Stand Scooter converts from a traditional foot to floor ride-along to a scooter for older children. The Little People collection will be added to with the Wheelies range of vehicles and raceways. Key play-set, the Stand n Play Rampway, remains a focus, along with Racin' Ramps Garage, Happy Sounds Home and Animal Sounds Farm. A new segment will also join the line-up in the autumn. For older pre-school boys, Imaginext introduces new RoboPolice themed items. The RoboPolice HQ is the hero play-set and features three levels of play, sound and light effects and figure activation points. A full marketing programme including TV advertising and sponsorship will support the range.
Construction system Trio will see its basic play packs – including the Aeroplane, Crazy Creatures and Building Set – remain a focus. Each of the sets feature easy to use click and snap technology for creative, open ended play. Following a successful launch in the US, the Sing-a-Ma-Jigs collection arrives in the UK. The harmonising collectable characters come with three modes of play, as they chatter, sing their own song or sing in harmony with other characters. Finally, licensed ranges will remain a key focus throughout 2011. The Thomas & Friends line will see a new raft of character engines at varying price points for both Take n Play and Trackmaster, while there will also be new introductions for Angelina Ballerina, Octonauts, Winnie the Pooh, Handy Manny, Mickey Mouse Clubhouse and Dora the Explorer. The Fisher-Price own brand will also grow.
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VTECH Following the success of the Kidizoom Video Camera, Storio and MobiGo, 2011 will see the expansion of VTech’s ranges with a wide selection of innovative new products. First up, VTech will grow the Kidizoom line with the introduction of Twist. Aimed at children aged three and over, Twist is a camera with a rotating 'self portrait' lens, allowing users to view pictures and film on the LCD screen as they take them. The two mega pixel device includes five built-in games, a four times digital zoom, interactive stamps and effects which can be added to video and photos. Also being showcased at Nuremberg, is the new Kidizoom 3D, aimed at ages five and above. The dual lens camera, with a 3.2-inch screen, allows children to view their images in 3D, along with a
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HALL 12.2 P05 3D to 2D swap button to enable an option for standard camera and video filming. In addition, the two mega pixel camera features a four times optical zoom, built-in games and 3D photo clipart options. Moving on, the Storio Interactive EReading System (three to seven years) is now available in pink. The improved system brings stories and characters into animation in an easy to use format. Children can also add to their Storio collection with a new range of storybook cartridges including Cars2, Chuggington, Disney Princess and Tangled, among others. The MobiGo Portable Learning System – for four to seven-year-olds – also now comes in pink and has a new collection of learning cartridges, such as Ben 10, Scooby-Doo, Disney
Princess and Kung Fu Panda. It also has a touch sensitive screen. New to the VTech Baby line is the Toot-Toot Drivers range, which is a series of collectable vehicles, such as an ambulance and a fire engine. Each of the initial six vehicles features tunes, phrases and the appropriate noises. The Toot-Toot Driver Garage provides a home for the vehicles, with sensors which recognise each vehicle and give interactive responses. Other features include a car wash, petrol station, lift turning disk, heliport and one electronic vehicle. The firm's Hello Kitty range is being extended with the new two-in-one Hello Kitty Playmat (from birth upwards), a fabric playmat which transforms into an interactive cube. The aim is to help babies develop fine motor skills, with
fabric doors and dangling objects, plus different fabric textures to encourage tactile stimulation. VTech's licensed portfolio continues to grow with the addition of five products based on Disney-Pixar's Cars. The line is due to launch in July 2011 to coincide with the cinema release of the movie sequel. Elsewhere, Dr Alfie (two years and up) is a bear which teaches toddlers about medical kit essentials, as well as introducing health related phrases. The VTech Remote Control Car, meanwhile, has an infrared control to allow children aged two and up to control it using the direction keys and steering wheel. Meanwhile the Slide and Talk Smart Phone claims to be the world's first preschool slide phone toy, featuring music and quiz buttons.
Be part of the electronic revolution
Here at Ingo we bring together the latest technology and innovation with the biggest brands to ensure fun for everyone www.ingodevices.com
Hong Kong Toys & Games Fair Hall 1 Booth 1E-E31
UK Toy Fair Booth D19
International Toy Fair Nuremberg Hall 12, Stand H 12.0/C-12
You can visit us at UK Toy Fair from 25th to 27th January in London Olympia, Booth D19
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TOMY Tomy will be unveiling Clayzee, a new range of arts and crafts kits based on a revolutionary model making material. Clayzee allows children to create models which mimic the look and feel of cork, wood, stone, pottery and fossils. There is also a line of Eraser kits. Expanding the arts and crafts sector further is O-glo, the first product to feature full glow in the dark kits. Another new line launching at Nuremberg will be Teacup Piggies. Tomy is hoping it will be 2011's collectable craze for girls, with Teacup Piggies based on the real world trend for micro pigs. Each pig has its own personality and comes with a teacup, birth certificate and feeding bottle. The toys oink, giggle and say 25 phrases. Tomy is also launching K'Nex Mariokart Wii, a range of construction sets based on the classic Nintendo video games property. Children will be able to build their own track using
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HALL 12.2, P17A K'Nex and then race Mario characters around them. Tomica will also be extended, with the addition of two new sets – the Mega Highway play-set and Metro City set, which lets kids build train tracks both over and underground. Also launching will be two larger Hyper City Rescue vehicles. The Hyper City Rescue Heli and Hyper City Rescue Hover will feature containers to transport the smaller Hyper City Rescue vehicles. Finally, with the second part of Harry Potter and the Deathly Hallows hitting cinemas in July, Tomy will be revealing its expanded range of toys. This will include new action figures and wands, allowing children to replicate their favourite Potter moments and extending the experience away from the cinema. Kids will also be able to continue the battle of good versus evil with Duelling Battle tops, with three different pack sizes on offer, as well as an arena.
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MEGA BRANDS Building on its range of pre-school products, Mega Bloks will be showcasing a raft of new items for autumn/winter 2011. These will include a collection of Build ‘n’ Store Buckets, plus a Play ‘n’ Go Walker and Build ‘n’ Go Wagon, with the firm aiming to introduce not only new play patterns and build opportunities for pre-schoolers, but also storage solutions for parents. On top of this, Mega Brands will also be presenting a new range of buildable characters and scenes for Thomas & Friends.
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HALL 4 C81, D80 The Dragon’s Universe Rise of the Predavors line will be expanded with the introduction of the theme: ‘Not All Humans are Good, Not All Dragons are Evil’. This will include new Dragon Riders, a variety of species and the Micro Dragons. A swathe of new licences will also be unveiled on Mega’s stand. The firm will have a sports car on display, aiming to attract attention to its Need For Speed line. This will feature three scales of vehicles – action, custom and collector. Mega will also be launching construction toys based on
Turner CN Enterprises’ Generator Rex, while there will also be Chuggington characters and play-sets. The company is also expanding its popular Halo range with a number of new vehicles and characters, while it is also planning to reveal new locations and environments for the collection. There will be two exclusive ranges – Red vs Blue – as well as special new items to celebrate Halo’s tenth anniversary. Moving on, and Mega’s New Blok Squad range will also be on display at the show, with the firm unveiling
Bloktropolis. The line is focused on basic building and is Mega’s link between pre-school and boys aged five and up. It includes tier one themes such as fire, police and construction, with the firm concentrating on Space and Military themes for spring and SWAT for autumn/winter 2011. Another highlight of the event will be the reveal of the Micro Action Figures. These are a variety of collectible micro action figures from different product lines such as Marvel, Halo, Dragons and Generator Rex.
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WESCO
Now wholly owned by Zeon, Wesco will be displaying selected products from ranges developed by both create teams. Licences showcased will include Braun, Discovery Channel, Doctor Who, Star Wars, The Simpsons, plus various pre-school properties such as Thomas & Friends, Peppa Pig and Dora the Explorer. Working as one team, Wesco and Zeon are leveraging off each others product ranges in order to maximise the offering to their customer base. An example of this is Zeon's Big Track programmable vehicle being turned into a range of related items including mugs, where Wesco has considerable
SHOW GUIDE SPIELWARENMESSE
HALL 5, A-35
expertise. The combined product range now includes glassware, clocks and watches, bags, wallets and USB accessories. New lines due throughout 2011 will focus on Ben & Holly's Little Kingdom, Chuggington and Zingzillas, while there will also be a range of gifts based on the third Transformers movie. The firm’s relationship with Disney will also be key. New designs are being worked on for Cars, while Disney Princess, Disney Fairies and Toy Story will also feature heavily. New lines based on Tron: Legacy and Phineas & Ferb are due in the second half of 2011.
MOOKIE
HTI will be showcasing its range of role-play toys and play-sets, with the new Zanussi line taking a star turn. Arriving for autumn/winter 2011, the Zanussi Panini and Waffle Maker will boast light and sound effects, while the Smart shopping range welcomes a Supermarket play-set and Trolley. Items included will be a refrigerator compartment, weighing
HALL 7, A-20
Mookie will be displaying its summer range of outdoor products from the new Createaway collection. These include the sand and water play table, new easel/table and Travel Pod, Street Cruz wheeled scooter collection, the new Mookie Soccer range, Swingball and Taliball lines. The Swingball line is being bolstered with Pro Swingball, which is much stronger and harder to play. It has a larger base for stability, thicker tubing and is now 1.75m high. The new Taliball line, meanwhile, is designed as a progression to shuttlecock play. Each item features
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the Taliball streamer, which slows and stabilises flight, while there will be two Taliball sizes: light and extreme. Pro Taliball will have a 3m wide net and larger base – four players will be able to take part – and it contains a heavier ball for faster action and ease of play. Moving on, and the Street Cruz scooter line includes the Mini starter scooter; Retro; Lightning with front and rear brake lights; Classic and Extreme, which is suitable for children from eight-years-old and over. Mookie will also introduce a new low deck scooter, the Thunderbolt.
HALL 12.2, P-17
scales, cash register, shelves and fruit and vegetable baskets. A new range of dress up will be introduced, including a Razzle Dazzle floor standing, light-up mirror, plus dressing table with a matching stool and star shaped mirror. Heading outdoors, the Winnie the Pooh Activity Mower, plus the Winnie the Pooh Picnic Set are available.
New lines for British nursery brand Silver Cross will include the Silver Cross Surf Pram, while, for JCB, the Multi Construct range is planned for autumn/winter. There are four lines: Backhoe Loader, Dumptruck, Low Loader and Backhoe and the Assembly Plant. The Teamsterz 4 level Stacking Garage comprises of a garage with a
car wash, a helipad and a petrol station. There are a range of Stacking Garages so boys can continue to build up the floors for extended play value, plus a Wheel Loop Track set and Wheel Garage. Finally, HTI will be unveiling interactive memory game, I Ball 3, at the show, which features six lights and three colours.
FEBRUARY 2011
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GREEN BOARD GAMES
Green Board Games is celebrating its 20th birthday in 2011 and will be showing off BrainBox at Nuremberg. New products will include fresh BrainBoxes on subjects such as World History and Olympian sports. An additional pack of 20 cards for World BrainBox will also be showcased.
HALL 12, B-03-1
Elsewhere, other new products will include BrainLinks, a series of eight card games which help children from 11-years-old and above learn about a range of subjects such as digestion and the solar system; the Double Brain Game; plus a new range of Colour and Learn books.
BRAINSTORM
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HALL 12, B-03-3
Brainstorm will be launching its new brand, Eureka, at the show. The new range includes a number of products, starting with the Eureka Deep Space Home Planetarium and Projector. With two domes, the planetarium projects rotating star or constellation patterns onto ceilings or walls. Rotate 180 degrees and use the projector to view 24 colour NASA and Hubble Telescope photographs of spacecraft, astronauts, planets and nebulae from three changeable slide disks. The product also transforms into a night light at bedtime. Eureka Radio Controlled Illuminated Moon, meanwhile, scrolls through 12 different lunar phases, while the Eureka R/C Illuminated
MECCANO
Solar System includes a full sun with eight rotating planets. The range also features a 2-in-1 Globe, which shows Earth by day and space by night; Eureka My Very Own Rainbow, a light projector which uses multi-coloured LEDs to display rainbow colours around the room; and the Eureka Space Explorer Room Projector. Three science kits are included – Solar Energy Kit, Crystal Radio Kit and Electric Motor Kit – while there is also a Projector Torch available in Nature or Space themes. “2011 is an exciting year with the launch of our new brand Eureka,” said Nick Saunders, sales director. “Eureka is a range of fun, educational and interactive products.”
HALL 12.2, P-24 The firm will launch two new ranges at Nuremberg. First up, Space Chaos consists of a variety of collectable space vehicles, each with their own powers. Children aged seven and above can build their own space ships and take part in battles between the Dark Pirates and the Silver Force to save the Green Crystals, which give power to the universe. The collection includes drones, patrol vehicles, raiders and bombers, with prices starting from £6.99. The second new addition is Turbo, a selection of coloured racing cars, packed in a special storage case which also forms part of the vehicle's chassis. There are six
items in the collection – two smaller kits, which each build one model (£12.99) and two larger kits building two models (£16.99), while the R/C Motion Control is the hero item, building two R/C racing vehicles with an R/C handset that manoeuvres the vehicle through body movement, as well as finger controls. Meccano will expand its Build and Play range, with the latest items adopting an easier construction mechanism of clipping screws in addition to the range's traditional nuts and bolts system. The Build and Play Dinos collection is new for under fives and includes three traditional dinosaurs (£7.99 each), while there is also the Mini Build and Play Plastic Case, which builds two vehicles (£9.99), plus the Build and Play Bulldozer, Side Car and Buggy sets (£12.99-£17.99). Meccano's Construction range, meanwhile, will see the Building Engines Tool Box previewed at Nuremberg. The kit (£24.99) builds ten vehicles, all of which can be found on a construction site.
FEBRUARY 2011
Celebrating 65 years of fun and play!
Suese at:
Toy Fair 2011- Olympia 25-27th Jan., Stand E30 Spring Fair 6-10th Feb., Hall 5, Stand D55 Nuremberg 3-8th Feb., Hall 12, Stand C-04 New York Toy Fair 13-16th Feb., Level 3, Booth 5743
Inventors of Fun & Play! Casdon plc. Comford Road, Blackpool, Lancs FY4 4QW Tel: +44 (0)1253 766411 Fax: +44 (0)1253 691486 Email: toys@casdon.co.uk www.casdon.com
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GOLDEN BEAR
Golden Bear's stand at Nuremberg in 2011 will feature the newly acquired licence, Driver Dan's Story Train. As master toy partner, Golden Bear will showcase its line of plush, plastic and arts and crafts products at the exhibition. The showpiece of the collection, Driver Dan's Story Telling Train, will tell different stories when a new book is inserted. Ben & Holly's Little Kingdom product will also feature heavily. The collection has been extended to include a 3D Television, complete with remote control so children can stop and rewind to their favourite
HALL 5, C15
part of the film. Holly's Magical Vision Draw; Holly's Magic Wand; and the Magic Vision Phone are among other items in the range. The My 1st JCB team continues to grow with the addition of new characters such as Dan Dozer, which joins the Talking range and has five phrases. The JCB Talkie line is also new and includes Joey, Doug Dumptruck and Elvis Excavator. In addition, Doug Dumptruck is now available as a remote control vehicle. Other licensed ranges showcased will include Shaun the Sheep, Timmy Time, Thomas & Friends and Pingu.
ORCHARD TOYS
FIESTA CRAFTS
Fiesta Crafts will be introducing the Tellatale Doorway Theatre and Puppets at the show. Budding directors will be able to recount tales such as Jack and the Beanstalk and Goldilocks and the Three Bears, as well as inventing their own stories, with the Doorway Theatre. On top of this, a new range of classic character hand puppets are rolling out, including the Sheriff of Nottingham and Friar Tuck, which join Robin Hood and Maid Marian, plus boys favourites, Pilot and Spitfire. Also launching are complete hand puppet and finger puppet sets. These will include Jack and the Beanstalk, featuring hand puppet Giant and finger puppets Jack, Mum and Cow, as well as fabric Harp and Hen; Old MacDonald's Farm featuring hand puppet Farmer and finger puppets Horse, Sheep, Pig and Cow; Alice in Wonderland, with hand puppet Alice and finger puppets Mad Hatter, White
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HALL 1, B-11
Rabbit, the Queen of Hearts and a small Alice; plus Billy Goat Gruff, with the Troll as the hand puppet and three Billy Goat finger puppets.
HALL 10.0, H-13
Along with old favourites such as Shopping List and Insey Winsey Spider, this year's Nuremberg stand will showcase Orchard Toys' new double-sided Little Puzzle range. Also on display will be the recently launched games Head, Shoulders, Knees and Toes, Jack and Jill Game, plus jigsaw puzzle, The Animal Games. Also launching will be seven new games and jigsaw puzzles, which are currently under wraps. "We are thrilled to be back in Nuremberg this year and to report that the company's performance has, once again, been exceptional in the last financial year, despite the continued economic uncertainty," comments Simon Newbery, Orchard Toys' managing director. "This is, of course, down to our customers, all of whom I must thank wholeheartedly for their continued support. "Our commitment to put our customers' needs first continues into 2011. I am happy to say that work has started on the footings for our new factory extension. When finished, in mid-2011, the new extension will add over 50 per cent to our factory capacity. The additional space will ensure that we pack and despatch orders to both our national and international customers even more efficiently."
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MAGMATIC
The team behind the successful Trunki brand will be launching the 4in-1 Trunki Travel ToyBox. The stackable ToyBox functions as a ride-on toy, push along cart, rocking cradle and a Trunki train as they easily connect to one another. Available in pink or blue, and priced
SPIELWARENMESSE
HALL 12.0, A-04-2
at ÂŁ19.99, the ToyBox is lightweight and durable, and comes with wheels, clips to make sure that content is securely stashed away, an easy to carry handle and a rubber tongue for connecting the elements of the toy together. It also fits easily into a car footwell or boot.
PYRAMID INTERNATIONAL
During Nuremberg, Pyramid will be launching its new product range featuring Angel Cat Sugar. The collection is set to include posters, prints, badges, stickers, key chains and stationery.
LEARNING CURVE New to RC2 is the Playhouse Disney hit Special Agent Oso, for which it has figures, vehicles and play-sets. The assortment of 7cm tall figures includes magnetic technology that triggers activation points in mission packs, vehicles and play-sets. There are three mission packs, each including a custom figure and vehicle. Each of the three vehicle packs contains a character, spy gear and a vehicle. Play-sets include the R.R Rapide Play-set, which expands to 90cm long, revealing a motorcycle launcher, magnetic activation points and a control centre with lights and sounds. Role-play will be launched in 2012, with an Oso Jet Pack. Chuggington die-cast and interactive products are the firm's biggest lines currently. There are over a dozen new vehicles in the die-cast range, plus new play-sets, destinations and track packs. Key new play-sets include Mtambo's safari set and the dynamo powered Chugger Championship Deluxe Play-set, which has automatic features that change the actions of the racing engines. It will also be a TVpromoted line, launched in July.
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HALL 12, C-01-7
Pyramid's portfolio also includes licences such as Ben 10, Disney, Spongebob Squarepants and Marvel, among others, with the firm showcasing a wide range of product throughout the fair.
HALL 4, D-05, E-02
The line will feature over 30 vehicles plus three new themed destinations for the central characters – Wilson's Departure Station, Koko's Repair Stop and Bewster's Weigh Station. New trains include Hoot, Toot and Speedy McAllister. The Chuggington Interactive range is an open-ended train system which features smart technology so that engines recognise and react with each other and with key station stops. The 2011 line-up has more than 15 collectable engines and three new play-sets including Steam Around Old
Town with Puffer Pete which features 'real steam' when the whistle blows. New destinations include the Safari Park with animal figures and Trainee Roundhouse with Vee. Other sets include Wash and Fuel Set and Dunbar Starter Set. Thomas Wooden Railway sees new characters and sets from the Misty Island Rescue and Charge of the Steam Brigade DVD releases plus new additions to the battery-operated and talking engine ranges. The Early Engineers line will feature 11 engines including three new lines
for 2011. There are also three new sets, including Busy Day at Sodor. Highlights for the year include Talking Percy, James and Gordon, with new sounds, phrases and lights, and a bettery operated Charlie which joins Thomas, Percy and James in the selfpropelled engines line-up. New play-sets and destinations include Old Wheezy Slinging Crane and Captain's Shed; Thomas and James Starter Set; Beginners' Set and 28-piece Battery Powered Figure 8 Set, which comes with an exclusive Fat Controller signal piece.
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WOW TOYS
A regular at Nuremberg, Wow Toys will be displaying a number of new ranges this year. New additions will include a PushAlong Fire Buggy with removable fireman and rescue spotty dog; a Coastguard Helicopter and a Dinosaur Adventure Set.
REVELL Taking centre stage for Revell this year will be the McLaren Gift Set from its new range of Formula 1 kits, which is being launched exclusively at the show for the European market. The set includes detailed replicas of the race winning McLaren MP4-24 F1 cars, driven by Jensen Button and Lewis Hamilton during the 2010 season, along with other F1 models such as Mercedes and Ferrari. Meanwhile, 2011 additions to the Revell Control line will also be on display at the show, including the latest Supermicros and micro helicopter sets. Further new releases on display will include a new Red Arrows Hawk in 1:32 scale, plus a new model kit of a classic Route Master Bus. There will also be extensions to the Star Trek and Star Wars offerings.
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HALL 12, B-04
Wow will also be offering branded and highly visible shop fits, ready to roll out to international markets and gift with purchase in-store promotions. The company has also invested in three TV ads featuring its top three best selling toys for its international partners.
TREASURE TROVE
The Treasure Trove stand will focus on the equestrian-themed Breyer brand. The company's other major suppliers Brio, The Orb and Sticky Mosaics will also be exhibiting in hall four, while Safari and Quercetti are in hall five. The Breyer focus will be on the Saddle Club line, which has been added to with a smaller scale Stablemates range. This includes single Saddle Club horses, priced at ÂŁ2.99, plus a Saddle Club Pine Hollow Stables. In addition, a Saddle Club version of the Paint Your Own Horse activity set will be introduced. There will also be extensions to the generic Breyer
HALL 4, B-25
Stablemates, Classics and Traditional lines. Sales of Sticky Mosaics more than doubled in 2010, and Treasure Trove is planning to launch over 20 new products in 2011, as it is confident of further success. Nuremberg will also offer the first chance to view Brio's new autumn/winter collection, with retailers being able to discuss exclusive FOB opportunities on Brio railway sets at the show. Meanwhile, the spring/summer introductions focus on the 'railway meeting the sea' with a number of port-orientated toys such as boats and bridges. Meetings on the Treasure Trove stand are by appointment only.
HALL 12.2, P-16
Worlds Apart Ltd. The Innovation Factory 3 Hurling Way St. Columb Major Business Park Cornwall TR9 6SX For more information please phone: 0845 60 22 119
www.worldsapart.com
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RAINBOW DESIGNS
Rainbow will be displaying new plush toys and gifts for Roald Dahl's The Enormous Crocodile. New for 2011 will be the Melamine Set, which includes a plate, bowl and cup and is presented in an illustrated box. There will also be a hand puppet, plus a 50cm soft toy and a 30cm crocodile in a CDU. Meanwhile, Stripy Horse will be bolstered with a number of new toy arrivals this year. A Melamine Set,
SCHLEICH
SHOW GUIDE SPIELWARENMESSE
HALL 1, E24
plus a new wooden peg puzzle featuring the character and seven colours of the rainbow as individual pegs will be launched. Also new is a Comfort Blanket, which features embroidery and taggy detailing, plus Stripy Horse's head; a 30cm soft toy and two story books. Other licensed character toy ranges on show will include The Gruffalo, the Label Lovies nursery toy line and the new Honey & Cream bears.
HY-PRO
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HALL 8, E18-D21
Having enjoyed a successful 2010, Hy-Pro is looking to extend its Zinc line in 2011. With the Venom scooter still selling well, the firm will introduce the Zinc Defender Scooter, T-Motion, T-Flex and the digital speedometer scooter, the Bullit.
Further developments are also planned for 2011, with the launch of a pre-school brand, focused on learning through play. There will also be another Zinc Scooter and the entire Zinc line will be supported with TV and PR throughout the year.
HALL 6, B20-C21
As part of a major global campaign named Boys' Attack, the new Historical Heroes collection will offer children the chance to go into battle with some of the world's greatest warriors. The launch will consist of new figures, each matched to a role model from history and featured in a fighting position. Boys will be able to choose from a Ninja, Spartan and Roman Soldier. The Mighty Fighter Elephant and the Elephant Attachment will also be key. The Bayala Arelan Tribe is also extended with seven new figures, while there will also be a wedding theme with the introduction of accessories including the Elf Pavilion, a horse drawn carriage and the Sunny Blossom Elf House. New display opportunities will be unveiled, including the arrival of six scenery packs. Each will contain figures and accessories, including at least one exclusive item, to create a complete scene. New figures will also be added to the World of Nature line, new Wild Life animals will include the Cape Buffalo, while the Texas Longhorn Cow will join the list of agricultural beasts.
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MARVIN'S MAGIC Marvin's Magic will be welcoming interest from potential international partners at Nuremberg. The firm's products, including Marvin's 50 Greatest Magic Tricks and 50 Greatest Lights Illusions, have
SAMBRO 2010 was a strong year for Sambro, and the company is looking to build on its success in 2011. Its showing at Nuremberg will introduce its range of new Marvel-branded items, including Spider-man, Captain America and Thor toy ranges, as well as Spider-man stationery and arts and crafts. On top of this, new ranges of Disney bags, carded toys, PlaySkool wheeled toys, Thomas and Fireman Sam bath lines, arts and crafts toys, action games and toy candy will also be launching, while Sambro's Disney lines will be boosted with homewares (including clocks and mugs) and a Christmas range. Sambro also has licences for Warner Bros, Spongebob Squarepants, Hello Kitty and Transformers 3 among others in the range.
FEBRUARY 2011
HALL 12.0, A-04-4 consistently proved to be top sellers in stores such as Hamleys and Harrods in London, plus FAO Schwarz and Toys R Us in Times Square, New York. It is now looking to replicate its success in more countries.
Marvin's Magic has recently got involved with a number of high profile alliances in the form of on-pack promotions with consumable brands to raise its profile further.
BIGJIGS HALL 3, B-46 The firm will be launching the new Bigjigs Road range in 2011. The showcase piece will be the City Road and Railway set, which includes 103 pieces and a railway station, car bridge, level crossing, parking spaces, houses, shops and people. The Road range will launch 19 products including three roadway sets. Special link items will also allow the road to be linked with Bigjigs Rail. There are currently seven link items in the Rail collection, with a new Link Logo included on all packaging. As with all Bigjigs toys, the Road range is fully tested to EN71 standard and finished with child friendly paint stains and lacquers.
HALL 10.0, D-24
2011 is looking good! Introducing our brand new packaging
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Toy Fair 2011- Olympia 25-27th Jan., Stand E30 Spring Fair 6-10th Feb., Hall 5, Stand D55 Nuremberg 3-8th Feb., Hall 12, Stand C-04 New York Toy Fair 13-16th Feb., Level 3, Booth 5743
Inventors of Fun & Play! Casdon plc. Comford Road, Blackpool, Lancs FY4 4QW Tel: +44 (0)1253 766411 Fax: +44 (0)1253 691486 Email: toys@casdon.co.uk www.casdon.com
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THE PUPPET COMPANY
The firm will be showcasing its wide range of finger, hand and large body puppets at Nuremberg. Its collections incorporate domestic and wild animals, fairytale creatures, plus people characters of different sizes and ethnicities. It is
LEGO
HALL 1, F-11
also the UK distributor of the Living Puppets collection. The firm has strong retail distribution through a variety of outlets including toy shops, zoos, theme parks and garden centres. Various price points are available.
RUSSIMCO
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HALL 5, D-72
Following the success of its retro toys and games product range – Ecotronic – in the UK, Russimco is now having the collection translated into various different European languages to expand the distriubtion after enquiries from Continental Europe.
The first wave of products are available, and can be purchased on an FOB basis if required. The range has been a strong seller in the UK, helped by being featured in a BBC programme, and the firm is confident of further success across Europe.
HALL 12.2, P-01
2011 is likely to be another busy year for Lego, and the firm is planning to showcase a wide range of product during Nuremberg. Key lines will include Ninjago Spinners, with sets including a Lego Minifigure, spinner, three weapons, one character card, four battle cards and Lego bricks. A new Space theme will be introduced for Lego City, with the line up including vehicles, minifigures and accessories. Headlining will be the Space Centre. A new Cars2 collection is also due to be introduced including the Ultimate Build Lightning McQueen, while new sets to tie in with the fourth movie in the Pirates of the Caribbean franchise are planned. Also key will be new Lego Games such as Ramses Return.
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WORLDS APART
HALL 7, D9
CASDON TOYS 2011 will be Casdon's 50th year running at Nuremberg and, to help celebrate, the firm will be revealing new box designs. Casdon is confident that the investment will help drive retail sales worldwide, as well as enabling its products to stand out on shelf. The new packaging will include information on the benefits of Casdon products in respect to their educational properties, visual
Worlds Apart will be showing off its new corporate identity at the fair. Its new branding clearly identifies the firm's three core categories: Play, Home and ReadyBed. Within these, Worlds Apart will be showcasing a number of new products including the Rock n Rolla, a toy which signifies the company's move into the ride-on sector. Available in a cow or dog design, the Rock n Rolla is both a rocker and a ride-on, while it also has a 'grow with me' feature. Cars2 will be a key licence for the firm in 2011, with new products including a Lightning McQueen Feature Bed and a pop-up Combo tent. Meanwhile, the four-piece Cars
pop-up play-set includes Mater, Lightning McQueen, Finn McMissile and Francesco. Cars2 will also bolster the Go Glow range, with the introduction of the Cars2 Go Glow Story Projector. The projector comes with rechargeable night light, torch and projector functions. It also comes with two movie discs which project 12 images of the characters onto the ceiling. Other key licences for Worlds Apart in 2011 will be Hello Kitty and Winnie the Pooh, with both featuring at Nuremberg within the firm's Ready Bed range. The all in one sleepover solution has just celebrated its tenth birthday and the firm is planning a number of additions.
TTS GROUP
HALL 12, A-04-1
TTS Group boasts a 25year history of manufacturing and supplying educational resources to primary schools and nurseries, both in the UK and worldwide. Each year it creates and develops over 500 ideas directly from teachers. Products available include the Willow Teepee, Tuff-Cam2, Easi-Speak Sound Station and Easi-Scope Digital Microscope among others.
RUBIES INTERNATIONAL Rubies will be showcasing its extensive range of fancy dress and licensed costumes on its stand. Evergreen licensed properties such as Harry Potter, Batman, Superman and Star Wars, will be lining up alongside newcomers to the collection including The Green Lantern, Tangled and Cars2, as well as a range of costumes for Playboy, Lady Gaga, Avatar, Super Mario and Michael Jackson.
FEBRUARY 2011
HALL 5, A-21
Arrivals for 2011 will also include Winnie the Pooh, Pirates of the Caribbean 4, Transformers 3 and The Muppets. Rubies has also added Tron to its Disney range, which already includes Disney Princess, Disney Fairies and Toy Story. Finally, the Halloween collection will be bolstered properties including A Nightmare on Elm Street, Beetlejuice, Friday the 13th, V for Vendetta and The Texas Chainsaw Massacre.
HALL 12, C-04 stimulation, hand to eye coordination, problem solving and motor skills. Sub brands such as Little Helper, Little Shopper and Little Driver will also be introduced. Top selling lines including the Dyson replica vacuums, Henry and Hetty replica vacuums and cleaning trolleys, Hotpoint replica washers and cookers, plus Post Office sets. A number of new lines will also be debuted at the fair.
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PLUM PRODUCTS
HALL 8, A-08
MGA ENTERTAINMENT/ ZAPF CREATION HALL 12.2, P08
Outdoor toy firm, Plum, has focused on creating a retail range for 2011 of smaller items, which will be launched at Nuremberg.
TOYPEDIA
ToyPedia claims to be the Wikipedia of the collecting world. The information source for collectable toys and models has 96,628 toys and models listed, including cars, trains, kits, slot cars and figurines, plus
FEBRUARY 2011
These include sand pits, small trampolines, infant play centres, metal swing sets, children's furniture and other outdoor accessories.
HALL 7, C-49
71,145 toys and models waiting to be edited and uploaded. 212,412 toys and models come from volunteers and companies. More than 350 companies have already supplied data to the project.
The firm will also be showcasing products from its normal sized range including play centres, houses,swing sets and activity centres among others.
PLAYMAIS
Playmais, the eco friendly craft toy, will be looking to make the most of this year's focus on green issues and the sustainability of toy products at the fair. The multi coloured pieces stick together with water and can mould into pretty much anything, with everything in the package biodegradable. The firm is planning a revamp of the current retail packaging in 2011, with the new format enabling consumers to easily identify that the product is made from
The firm will extend the Moxie Girlz line, including the refreshed Moxie Girlz Art-titude 3D range, which comes with 3D coloured markers to personalise the dolls' outfits and 3D glasses. Moxie Girlz Summer Swim Magic is also new; the doll comes with two outfits and can kick its feet while swimming and a hair colour change feature when wet. Moxie Girlz Magic Hair Stamp n Style and Moxie Teenz are also available in the range. MGA will also present the latest Bratz lines – including Bratz Rock and Bratz All Glammed Up – along with brand new additions in the Lalaloopsy range. Meanwhile, Zapf Creation will unveil My Little Baby Born doll with jet ski, plus My First Baby Annabell Time to Sleep. The My Mini Baby Born line will also be extended with Fabulous Farm, which includes a barn with ladder and opening doors, plus a doll, pitch fork, food trough, hay bale and stable. In addition, a My Mini Baby Born doll and farm accessory pack is available, and joined by a two animal assortment.
HALL 4, F39
maize, how easy it is to use and its eco credentials. There will also be a number of new product additions, with the range being restructured into categories which address the core developmental stages, which children move through from two years upwards. Available in generic packs of various sizes, PlayMais also comes in themed craft sets with choices including Jungle, Farm, Pirate Ship, Castle, Circus and SeaWorld.
Available in Pink for A/W 2011! Available in Pink bundled with Dora Storybook Cartridge and Blue bundled with Cars 2 Storybook Cartridge.
Also available for 2011 8 great new titles.
Available in Pink bundled with Cinderella Software and Blue bundled with Cars 2 Software.
Also available for 2011 10 great new titles.
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RICHARD EDWARD
Richard Edward has the capacity to produce in excess of 40 million decks of cards per annum using its range of in-house facilities. The firm produces trading card sets, card components for board games, stand alone card games and playing cards for promotional and conventional use.It offers a range of specialist finishing processes, including foiling and glow in the dark.
LEARNING RESOURCES
HALL 10.1, D22
Visitors to RIchard Edward's stand at Nuremberg will be able to see examples of the firm’s work, in addition to its own product range from subsidiary Redwood Cards. Redwood Cards’ offering features GreenCards, recycled playing cards featuring original designs and, for the first time in Nuremberg, a contemporary version of classic game, Happy Families.
HABA
The new Habaland combines constructive play with role-play, including building blocks to challenge a child's hand-eye coordination, as well as vehicles and characters to help children discover and explore bright colours and different shapes. Haba will also be building on its Toy Shop range, launching a new collection of role-play products with everything from clothes and bags to
GEN42 GAMES
HALL 2, E03
accessories. There are a number of new items being added to the Toy Shop, including fabric foods, a Shop Counter, Shopping Caddy and bags to carry the food in. The firm is also introducing a new collection of musical instruments, plus two Sound Workshops, a Symmetrical Screw accessory for the Haba Water Park, a Fairy collection and some new optical products.
HALL 10.0, C-01
HALL 4, A-05 Close to 100 new products will be showcased by the firm at Nuremberg. Jumbo Test Tubes are suitable for ages three and up, with the six 100ml tubes coming with coloured lids and an activity guide. The Green Toys pre-school line will be bolstered with a Fire Truck, including a roof ladder which pivots and rotates 360 degrees, plus two removable side ladders. Meanwhile, the Big View Bug Jars is the newest addition to the Jumbo science range. The six ladybirds come in a selection of colours, with a 3.5x magnifying lens for indepth inspection. Each ladybird features a screw on cap and air vents to keep specimens secure.
FEBRUARY 2011
The publisher of games including Hive, Army of Frogs and Logan Stones, will be adding a further three products to its lineup this year. The Ladybug is an add-on expansion set for the original Hive game, while Hive
Carbon is an alternative to the existing set of Hive stones for those who prefer a black and white colour scheme. Also included with the Carbon edition are Mosquito stones and Ladybug stones to mix up the game play.
Finally, Junkyard Races will be the firm’s first game to have a board. The Junkyard has been turned into a racing track, with the aim to be first to complete five laps, however a variety of pitfalls are in the way, including bombs, missiles and traps.
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EDUCATION ESSENTIALS
Education Essentials' product range includes the early years construction systems Sticklebricks, Popoids, Quercetti gears products and the
LEAPFROG
HALL 4, B-39
EDUCATIONAL ADVANTAGE
HALL 12.0, B-04-02
Safari brand among others. It will be presenting its core existing lines at the show, as well as revealing a number of new additions for 2011.
HALL 6, A-20, B-21
Educational Advantage specialises in curriculum-focused products for early years and children up to the age of 11. The range includes a number of subjects such as maths, English, science and design and technology.
POLYDRON
For 2011, the Leapster Explorer has a range of new games, product extensions and European content – the brand enjoyed strong sales throughout 2010, with the firm confident of building on this in 2011.
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On top of this, Leapfrog's learning toys and reading range, which includes flagship product, Scout, will also recieve some new additions, a number of which will be on display on the stand at Nuremberg.
Polydron supplies geometric shapes and construction tools to schools and will be showcasing three products at the fair. Magnetic Polydron allows children to explore the world of shape, space and magnetism in one exercise, combing the fun of construction with the lessons of polarity.
Products being exhibited will include Abacus Beads, CVC Fishing, Feely Tubs, Learning Cubes, Letter Beads, Stepping Stones, Number Beads, Number Fishing and 3D Magnetic Blocks.
HALL 12.0, B04-01
The new shapes and panels are being launched at Nuremberg and claim to improve maths and geometry developments. Meanwhile, the Giant Polydron encourages children to make and recognise two and three dimensional shapes. The firm will also be displaying the original Polydron.
FEBRUARY 2011