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2014 SPONSORSHIP
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Andria Klinger Sales Director
Logo Below is for use in Tel: backgrounds. Not to be used for primary +1.949.226.5745 logo placement. See example to the left.
September 10-11, 2014 • Mandalay andria.klinger@emeraldexpo.com Bay Convention Center • Las Vegas, NV
Health + Fitness Business
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Maximize Your Opportunities at Health+Fitness Business 2014 More buyers and decision makers are attending Interbike and Health+Fitness Business, but they are busier than ever and are faced with more choices. 2014 Sponsorship Opportunities Connecting Beyond the Booth
To really connect with buyers and retailers, you need to stand out and make an impression. It’s no longer enough to just staff a booth. It’s time Logo Below is for use in backgrounds. Not to be used for primary logo placement. See example to the left. to connect with buyers and retailers beyond the booth. Our custom sponsorships give your brand a voice beyond the booth, one that stands out from your competitors and draws in the people you want to reach.
Click on any of the selections below for specific information, or browse sponsorship opportunities available before the show, on show site, and post show.
Browse the easy to use menu of custom sponsorship selections. For more information and to start connecting beyond the booth, contact your Account Executive today!
For more information, contact your Account Executive:
Digital Media Web Advertising Official 2014 Mobile App Attendee E-Newsletter Online Listing Upgrades Lookbook Print Media Event Guide + Print Preview Onsite Map Direct Mail Onsite Sponsorships Booth Drop Coffee Sponsorship Display Case Floor Graphics Mannequin Display Meeting Rooms Meterboard Sample Station Show Bag Equipment Placement
Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com
Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com
Health + Fitness Business
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Place your brand’s message on healthandfitnessbiz.com and interbike.com - the hub of communication and all things Interbike, OutDoor Demo and H+FB related. Your message will be seen by the 320,00+ unique visitors who spent 27% more time on the site in 2013 than in years past.
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Top Leaderboard - $600 / month (A) 728x90 ad runs in the top leaderboard position throughout interbike.com and healthandfitnessbiz. com, except homepage.
Logo Below is for use in backgrounds. Not to be used for primary logo placement. See example to the left.
Top Right Rectangle Ad - $550 / month (B) 300x250 ad runs in the top right rectangle ad position throughout interbike.com and healthandfitnessbiz.com.
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Middle Right Rectangle Ad - $350 / month (C) 300x250 ad runs in the middle right rectangle ad position throughout interbike.com and healthandfitnessbiz.com. Bottom Leaderboard - $300 / month (D) 728x90 ad runs in the bottom leaderboard position throughout interbike.com and healthandfitnessbiz. com, including the homepage.
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Attendee Registration Leaderboard - $3,500 / year Interested in targeting just attendees? Reach them as they register online with an exclusive 728x90 leaderboard on the attendee registration webpage.
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For more information, contact your Account Executive:
Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com
Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com
MAIN MENU
Health + Fitness Business
2014 MOBILE APP
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The official Interbike Mobile App puts the latest Interbike, OutDoor Demo and Health+Fitness Business related news right in the hands of showgoers looking for realtime show information as they navigate the show floor. In 2013, over 7,400 users downloaded the mobile app. This year, make sure your brand stands out by taking advantage of these Mobile App Sponsorship Opportunities. Mobile AppTitle Sponsor - $10,000 Become the Interbike 2014 Mobile App Title Sponsor and make a strong, bold and effective move. Get maximum exposure within the app as well as in all communications related to the app (print, on-site signage and digital communications). Keep your company in the spotlight the whole show and only a touch away! The Interbike 2014 Mobile App Title Sponsor package includes:
• Custom splash page (A) • Your logo on the loading page of the app Logo Below is for use in backgrounds. Not to be used for primary • toOne banner on home page (B) logo placement. See example the left. • Banner on map page • Your company mentioned in all emails related to the app • Exclusive outbound email promotion of Interbike Mobile App with your company listed as the Title Sponsor reaching over 10,000 pre-registered attendees • Exclusive promotion on all onsite signage in high traffic areas at the Interbike Show promoting the Interbike Mobile App • Company logo listed on Interbike.com and mobile app web page. Mobile App Banner Home Page - $1,875 (B) 1086x186 bottom ad runs in rotation on the home page of the mobile app where all users begin navigation and search for show infomation. Limited to six companies and includes a free enhanced listing. Mobile App Banner Rotating Sections - $1,500 (C) 1086x186 top ad runs throughout all pages of the Interbike Mobile App, except the homepage. Limited to 12 companies and includes a free enhanced listing. Mobile App Banner Product Category - $500 This 1086x186 top ad runs exclusively on product category pages where users are browsing for products available at the show. Make sure your product, and location, stand out when retailers are looking for products. Highly exclusive: limited to three banners in rotation per category and includes a free enhanced listing.
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For more information, contact your Account Executive:
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Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com
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Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com
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Health + Fitness Business
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Mobile App Banner Maps - $500 Drive traffic to your booth with a top 1086x186 leaderboard ad running on the highly trafficked maps pages of the Interbike Mobile App. This is a great way to target users already mapping out their show experience.
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Mobile App Banner Exhibitor Pages - $500 One of the top Mobile App uses is to search exhibitors. Put your brand at the forefront when retailers are browsing exhibitors on show site and stand out with a 1086x186 leaderboard running exclusively on exhibitor pages.
Mobile App Push Message - $500 (A) Share your brand news, booth event, special show offer or other message to help drive traffic to your booth through a Mobile App Push Message. These messages are pre-scheduled throughout the day (Monday, September 8 – Friday, September 12) to appear in the user’s Mobile App Inbox and include a subject line (29 Logo Below is for use in backgrounds. Not to be used for primary logo placement. See characters example to the left. or less) with a message (between 25-30 words). Mobile App Instant Alert Notification - $1,000 (B) With an Instant Alert Notification, your message (100 characters or less) will pop up where Retailers can’t miss it - directly on their phone’s home screen! PLUS you’ll also receive a complimentary Mobile App Push Message to further support your Instant Alert Notification. Notifications are pre-scheduled throughout the day (Monday, September 8 – Friday, September 12) and are available in limited quantity. Mobile App Logo Upgrade - $500 Make your brand standout with this Mobile App upgrade that adds your logo to the mobile app interactive floorplan and in your mobile app profile. Enhanced Mobile App Directory Listing - $295 Stand out from your fellow exhibitors with a highlighted directory listing in the Mobile App.
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Mobile App New Exhibitor Highlight - $295 Retailers are eager to quickly identify what’s new at Interbike. If you’re new to the show, make sure you stand out with a New Exhibitor Highlight in the Mobile App.
For more information, contact your Account Executive:
Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com
Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com
MAIN MENU
Health + Fitness Business
Health + Fitness Business
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A number of communication methods are used to reach retailers across the globe year-round. Carefully targeted e-newsletters to over 26,000 retail buyers are one of INTERBIKE ATTENDEE ENEWS our most widely used and effective tools. Want your overincluded? 15,000 retail buyers before the brand Reach message Take advantage ofshow! these e-news sponsorship opportunities:
September 10-11, 2014 Mandalay Bay Convention Center Las Vegas, NV & 50C 10M
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A EXCLUSIVE LEADER BOARD 1. Logo Below is for use in backgrounds. Not to be used for primary logo placement. See example to the left.
Get your ad, product, show special announcement and/or logo in front of thousands of retail buyers and the media before the show E-newswith Leaderboard Adthe - $995 / year (A) sponsorship of Interbike eNews.
REGISTER NOW! Vix saetosus ossifragi frugaliter adquireret catelli, etiam verecundus cathedras corrumperet catelli, quamquam syrtes satis celeriter senesceret quinquennalis suis.
Your brand will get top visibility with this exclusive, yearContact top Interbike for schedule. www.interbike.com round 450x60 leaderboard position ad in all e-newsletter communications targeting retailers. Guaranteed minimum 12 e-mails. Limited to one sponsor per year.
Verecundus syrtes vocificat apparatus bellis. Plane lascivius zothecas suffragarit suis. Vix saetosus ossifragi frugaliter adquireret catelli, etiam. REGISTRATION PAGE INTERBIKE INDUSTRY PARTY
1. EXCLUSIVE LEADERBOARD
Vix saetosus ossifragi frugaliter adquireret catelli, etiam verecundus cathedras corrumperet catelli, quamquam syrtes satis celeriter senesceret quinquennalis suis. Verecundus syrtes vocificat apparatus bellis. Plane lascivius zothecas suffragarit suis. Umbraculi corrumperet gulosus agricolae. Utilitas chirographi libere deciperet gulosus ossifragi.
E-news Product Showcase - $200 / e-newsletter (B) Size: 468x60. Leaderboard Advertisement is an exclusive Put a spotlight on your Product Showcase by featuring it in spot positioned Must prominently top ofproduct each newsletter. an e-newsletter. have a near print the or online showcaseYour (a company logo will also appear near the topprofile contenton area linked to $950 one-time fee in the Interbike exhibitor your showcase. Limited quantities available. www.interbike.com).
Logo Below is for use in backgrounds. Not to be used for primary logo placement. See example to the left.
INTERBIKE HOME PAGE ON DIRT DEMO Vix saetosus ossifragi frugaliter adquireret catelli, etiam verecundus cathedras corrumperet catelli, quamquam syrtes satis celeriter senesceret quinquennalis suis. Verecundus syrtes vocificat apparatus bellis. Plane lascivius zothecas suffragarit suis. Umbraculi corrumperet gulosus agricolae. Utilitas chirographi libere deciperet gulosus ossifragi.
E-newsPRICE: Logo $995.00 & Link - $150 / e-newsletter (C) Add your brand logo to an e-newsletter for instant recognition, and a direct 2. link to your website.PRODUCT SHOWCASE FEATURED
ON DIRT DEMO PAGE INTERBIKE UNIVERSITY Verecundus syrtes vocificat apparatus bellis. Plane lascivius zothecas suffragarit suis. Umbraculi corrumperet gulosus agricolae. Utilitas chirographi libere deciperet gulosus ossifragi. Quinquennalis matrimonii insectat Medusa, iam vix pretosius cathedras conubium santet fragilis suis. Quinquennalis matrimonii insectat Medusa, iam vix pretosius cathedras conubium santet fragilis suis. SEMINAR SERIES PAGE
Product Showcase Spotlights(D) have your product or video E-newsFeatured Message - $150 / e-newsletter featured in a singleor newsletter or in alland eight. Promote your product show special drive traffic to your booth with a message in an e-newsletter to bicycle retailers. 150 Must have a Featured Product Showcase, a $950 one time fee in Interbike Exhibitor Profile on character limit. Limited available. www.interbike.com, in orderquantities to take advantage of newsletter promotion. First come – first served.
HEALTH+FITNESS BUSINESS Verecundus syrtes vocificat apparatus bellis. Plane lascivius zothecas suffragarit suis. Umbraculi corrumperet gulosus agricolae. Utilitas chirographi libere deciperet gulosus ossifragi. Quinquennalis matrimonii insectat Medusa, iam vix pretosius cathedras conubium santet fragilis suis. HEALTH+FITNESS BUSINESS
E-newsPRICE: Custom Blast $5,000 / email $200 per- newsletter Work with Health+Fitness Business to create a custom, exclusive email promoting your brand and message directly to the entire 3. SHOW SPECIALS Health+Fitness Business retailer list. / ANNOUNCEMENTS
Earth, Wind and Rider, the leader in custom Merino cycling apparel, introduces the most comprehensive offering of on-the-bike, off-the-bike Merino Wool Jerseys to date. With the launch of their new custom website www.earthwindandrider.com/customknit, the company has made it easier-than-ever to get into a distinctive, wool jersey in 2011 “Our goal was to create the most extensive programs available while simplifying the ordering process. These efforts will help customers align their seasonal needs with our production schedule”. explains Bill Sebell, "The Wool Guy." Along with streamlined design and ordering processes, EWnR has charted every aspect of development with their customers in mind. While at the website, visitors can get ideas via the customknit photo gallery that features 300+ images of the company's most influential designs. Contact Bill Sebell at 617-336-3267 Ext 1 or email info@ewnr.com.
Giving away product, running a special promotion for orders placed
Email List Rental $2,500 email at the show,- or having/ a party? Show Specials / Announcements – Your brand. Your messaging. Your creative. We send it out! Market Make sure the attendees are aware of the specials you are featuring at directlythe toshow. buyers ourbee-mail retail rental for targeted, Yourthrough special will promoted to the entirelist attendee audience. electronic direct-mail campaigns.
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The Hincapie Emergence Collection utilizes advanced body-mapping technology to strategically engineer garment panels that deliver varying performance attributes simultaneously. This impressive new technology allows us to alter specific fabric characteristics like compression, ventilation and abrasion resistance without the need for a seam or separate panel. • Emergence utilizes form fitting AT1 Dynamic™ stretch fabric, engineered to provide strategic body-mapped performance attributes. • Emergence features proprietary Schoeller® coldblack® finish technology that reflects heat away from the body to regulate temperature and provide SPF 50+ UVA/UVB protection
PRICE: $150 each newsletter
Emergence MSRP’s: Jersey $129.99, Bibshort $219.99, Skinsuit $349.99
4. LOGO
WOOLIGAN - Cushioned Wool Performance Socks Company: SockGuy Booth: 4519
Logo – Add your brand logo to the newsletter for instant recognition, and a link directly to your website.
The WOOLIGAN is SockGuy’s thickest cushioned sock with cozy protection that’s perfect for high-impact activities and colder temps. The itch-free performance of SockGuy's Turbowool combines the thermal protection of Merino Wool and the water-repellent abrasion resistance of Polypropylene. It's no bull, SockGuy's WOOLIGAN delivers a fully cushioned supportive sole and performance fibers that keep feet warm, itch-free, and protected in a Stretch-to-Fit comfort system that requires just two sizes to inventory! Available in S/M and L/XL MSRP $12.95
PRICE: $150 each newsletter
D SHOW 3.
SPECIALS/ANNOUNCMENTS
Company: Sock Guy Booth: 24015 COME TO THE SOCK GUY BOOTH FOR FREE SOCKS! Verecundus
syrtes vocificat apparatus bellis. Plane lascivius zothecas suffragarit suis. Umbraculi corrumperet gulosus agricolae. Utilitas chirographi libere deciperet gulosus ossifragi.
WE ARE IN BOOTH # 24015
Company: Hincapie Booth: 22011 COME TO THE HINCAPIE BOOTH FOR A FREE Jersey Verecundus
syrtes vocificat apparatus bellis. Plane lascivius zothecas suffragarit suis. Umbraculi corrumperet gulosus agricolae. Utilitas chirographi libere deciperet gulosus ossifragi.
WE ARE IN BOOTH # 24015
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For more information, contact your Account Executive:
Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com
Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com
MAIN MENU
Health + Fitness Business
ONLINE LISTING UPGRADES
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Retailers frequent HealthandFitnessBiz.com pre-show to browse exhibitors and make their plans early. Standout among these online exhibitor listings with these sponsorship upgrades: Enhanced Online Directory Listing - $175 (A) Go beyond the free standard directory listing and help your brand stand out with an Enhanced Online Directory Listing. Your online listing will be bolded, highlighted and linked to your company profile page where you’ll be able to add your company description and logo. Listing also feeds through to our mobile app.
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Logo Below is for use in backgrounds. Not to be used for primary logo placement. See example to the left.
Booth Event / Show Special Listing – $150 Having a happy hour, giveaway, special event or show promotion at your booth? Make sure attending retailers know about it with a promotional announcement included in your company profile and Interbike event listing available both online and in the mobile app.
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For more information, contact your Account Executive:
Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com
Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com
MAIN MENU
Health + Fitness Business
ONLINE LISTING UPGRADES/LOOKBOOK
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Web Ad – Top Leaderboard Ad on My Planner Pages - $995 (A) Your brand will be top of mind with this 468x60 leaderboard ad, visible to all retailers utilizing the My Planner Pages to map their show experience. Direct link to your website included. Online Product Showcase - $400 (B) Make sure your product is seen before and during the show with an Online Product Showcase displayed right on the healthandfitnessbiz.com homepage, throughout the online event planner, email communications, show announcements, and at the top of all product lists. Your online featured product showcase includes your product image or video, title, description, press release and brochure. Have more than one product to showcase? Get an additional featured product showcase for just $500.
Floorplan & My Planner Logo with Link - $1,100 Stand out in the My Planner and online floorplan by adding your company Logo Below is for use in backgrounds. Not to be used for primary logo placement. See logo example to the left.link, which will be displayed throughout the my event planner with pages, dashboard emails, online floorplan pages and on all my planner pages when printed.
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New Product Look Book- $500 per product All new for 2014, The New Product Look Book will feature the latest products and innovations from the bicycling and fitness industries in one beautifully designed, quick loading digital flip book. Participants may supply up to three images and 300 words of text per product and each product is featured on its own page. New Product Look Book will be emailed to our retailer data base (26,000 names) and will be available for retailers to browse on site at Interbike 2014 through ipad kiosks located in our new media area – “The Library”.
For more information, contact your Account Executive:
Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com
Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com
MAIN MENU
Health + Fitness Business
EVENT GUIDE AND PREVIEW
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Health+Fitness Business Event Preview (A) Successfully launched in 2013, the H+FB Event Preview will once again be mailed to 1000+ retail buyers and media on the SNEWS mailing list in early August. The H+FB Event Preview is designed to give buyers and media an exciting first glimpse of the 2014 show. The Preview includes a full guide to the H+FB show, preliminary exhibitor list, preliminary show schedule – including brand new educational seminars – breaking market trends from SNEWS and more! BONUS! Your ad includes an additional ad of the same size in the Interbike/H+FB Event Guide – 15,000 copies distributed onsite during H+FB and Interbike!
Interbike / Health+Fitness Business Event Guide (B) The Event Guide is the official show directory for buyers and media attending Interbike and Health+Fitness Business. The Guide contains the complete exhibitor list, show and event schedules, show maps, and more. An advertisement, product feature or enhanced Logo Below is for use in backgrounds. Not to be used for primary logo placement. See listing example to in the left. the Event Guide can impact the right buying audience at show time. 14,000 copies will be distributed on site at the 2014 show. Rates
Ad Size
Event Preview & Event Guide Bundled pricing
Half
$500
Inserts
Call for pricing
Cover 4
$1000
Cover 2
$1000
Cover 3
$1000
Full
$800
Dates
Ad Size
Event Preview
Event Guide
Advertising Space Deadline
July 29, 2014
Advertising Materials Due
June 20, 2014 June 27, 2014 June 27, 2014
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Product Showcase Ad Materials Due
For more information, contact your Account Executive:
Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com
August 1, 2014 August 5, 2014
Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com
MAIN MENU
Health + Fitness Business
EVENT GUIDE
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With over 14,000 copies printed, the Interbike and Health+Fitness Business Event Guide is the printed authority all things event-related. Make sure your company doesn’t get overlooked in this powerful resource by taking advantage of these sponsorship opportunities: Print Product Showcase - $400 Make sure your product stands out with a print product showcase included in the event guide, where retailers browse for can’t miss products they can see in person at Interbike. Your print product showcase includes your product image, title and description.
Logo Below is for use in backgrounds. Not to be used for primary logo placement. See example to the left.
For more information, contact your Account Executive:
Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com
Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com
MAIN MENU
THURSDAY, SEPTEMBER 19 8:00 AM - 9:30 PM Tech Clinic Tropics B • Campagnolo Tech NEW PRODUCT PRESENTATION/EPS Tech Clinic • TBD 8:00 AM - 9:30 AM Tech Clinic Tropics A • SRAM Tech THE HOUR OF POWER Presented by SRAM
THANKS TO HANSON DODGE CREATIVE HANSONDODGE.COM ILLUSTRATION BY MICHAELVALENTI.COM
• Friday, September 20 > 9:00 a.m. - 6:00 p.m. ©2013 VALENTI, LLC
2013
Interbike and Health + Fitness Business Show Hours
• Wednesday, September 18 > 9:00 a.m. - 6:00 p.m.
• Thursday, September 19 > 9:00 a.m. - 6:00 p.m.
3:00 PM - 4:00 PM Seminar Tradewinds B • IBU E-COMMERCE AND THE FUTURE OF THE BIKE INDUSTRY Tom Flierl, VP of Sales & Marketing , Hanson Dodge Creative
FLOORPLAN & ONSITE GUIDE
1:00 PM - 2:00 PM Seminar Tradewinds C-F THE HOTTEST RETAIL STORES: FROM AROUND THE WORLD, SEE WHAT'S CONNECTING WITH THE GLOBAL CONSUMER Brian Dyches, Atmospheric Group 1:30 PM - 2:30 PM Tech Clinic Islander Ballroom B • Shimano Tech SHIMANO ROAD HYDRAULIC DISC BRAKES
3:00 PM - 4:00 PM Seminar Triathlon Lounge • Triathlon WHY ARE YOU SO AFRAID OF WHAT COULD BE YOUR MOST ATTRACTIVE CUSTOMER? CAPITALIZE ON ONE OF THE FASTEST GROWING AND MOST LUCRATIVE CUSTOMER SEGMENTS - THE TRIATHLETE Jack Caress, Mike Reilly, and Skip McDowell from Triathlon Business Intl 3:00 PM - 4:30 PM Tech Clinic Islander Ballroom B • Shimano Tech ADVANCED DISC BRAKE THEORY 8:30 AM - 10:00 AM Seminar Tradewinds C-F SELLING QUALITY CYCLING TO THE GEN-Y ECONOMY: BRAND OWNERS THAT SAVE THE IBD ARE SAVING THEMSELVES Jeff Koenig, Owner, Big Poppi’s Bicycles 9:00 AM - 10:30 AM Tech Clinic Islander Ballroom B • Shimano Tech SHIMANO INTERNALLY GEARED HUBS
10:00 AM - 11:00 AM Seminar Triathlon Lounge • Triathlon AVOIDING THE BLOWN FIT SESSION Dan Empfield, slowtwitch.com 11:30 AM - 12:00 PM Seminar Triathlon Lounge • Triathlon IS YOUTUBE REALLY ENOUGH? VIDEO MANAGEMENT AND NAVIGATING THE ENDURANCE SPORTS DIGITAL LANDSCAPE 2 Jayme Anne Goldberg & Holden Comeau, Co-founders, SilverLine Athletics 10:30 AM - 12:00 PM Seminar Tradewinds C-F INSPECT WHAT YOU EXPECT: CREATING CUSTOMER EXPERIENCES THAT DRIVE SALES AND PROFITS Mark Hopwood, Director of Client Solutions, The Brandt Group 10:30 AM - 12:00 PM Tech Clinic Tropics A • Fox Tech 2014 PRODUCT AND SERVICE
10:30 AM - 12:00 PM Tech Clinic Tropics B • ISM Tech ISM SADDLE TECHNICAL CLINIC 11:00 AM - 12:00 PM Tech Clinic Islander Ballroom B • Shimano Tech SHIMANO WHEELS – HAND BUILT, ALL HEART 12:30 PM - 2:00 PM Seminar Tradewinds C-F 2013 MARKET TRENDS AND FORECAST FOR 2014 1:00 PM - 2:30 PM Tech Clinic Tropics A • SRAM Tech SRAM MY14 PRODUCT REVIEW, UPDATES, AND COMPATIBILITIES 2:00 PM - 3:00 PM Tech Clinic Islander Ballroom B • Shimano Tech BICYCLE CHAIN THEORY 2:30 PM - 4:00 PM Seminar Tradewinds C-F YOUR MONEY, YOUR BUSINESS, YOUR SUCCESS Tom Shay, Profits Plus Seminars
3:00 PM - 4:00 PM Seminar Tradewinds B • IBU E-COMMERCE AND THE FUTURE OF THE BIKE INDUSTRY Tom Flierl, VP of Sales & Marketing , Hanson Dodge Creative 3:30 PM - 4:00 PM Seminar Islander Ballroom B • Shimano Tech NEW SERVICE PROCEDURES FOR 2014 SHIMANO PRODUCT 3:30 PM - 5:00 PM Tech Clinic Tropics A • Fox Tech 2014 PRODUCT AND SERVICE 3:30 PM - 5:50 PM Tech Clinic Tropics B • Catrike Tech MANUFACTURING CYCLING PRODUCTS IN THE USA 4:30 PM - 6:00 PM Seminar Tradewinds C-F THE 2013 BICYCLE INDUSTRY OVERVIEW Jay Townley, Partner, Gluskin Townley Group
FRIDAY, SEPTEMBER 20 8:00 AM - 9:30 AM Tech Clinic Tropics B • Campagnolo Tech NEW PRODUCT PRESENTATION/EPS TECH CLINIC TBD
10:30 AM - 12:00 PM Tech Clinic Tropics A • Fox Tech 2014 PRODUCT AND SERVICE
10:30 AM - 12:00 PM Seminar Tropics B • IBU THE "C" WORD IN CYCLING. MEDICINE OF CYCLING TALK ON CONCUSSION Steve Broglio PhD, Cyclist and Associate Director of NeuroSport Research Laboratory at the University of Michigan; Steve Johnson, CEO, USA Cycling
3:30 PM - 5:00 PM Tech Clinic Tropics A • Fox Tech 2014 PRODUCT AND SERVICE Seminars and Tech Clinics are up to date as of printing. For a complete listing and schedule of all Interbike University seminars and tech clinics go to www.interbike.com/university or download the Interbike mobile app, interbike.com/mobile/and search events.
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10:30 AM - 12:00 PM Tech Clinic Tropics B • Campagnolo Tech NEW PRODUCT PRESENTATION/EPS TECH CLINIC TBD 11:00 AM - 12:30 PM Seminar Tradwinds C-F EMOTIONAL MARKETING: HOW TO CREATE CUSTOMER EVANGELISTS FOR YOUR COMPANY Graeme Newell, President & Founder, 602 Communications 1:00 PM - 2:30 PM Seminar Tropics B • IBU MEDICINE OF CYCLING POSITION STATEMENT ON BIKE FITTING PRACTICES Curtis Cramblett, PT, CFMT, CSCS, CYCLING COACH 3:30 PM - 5:00 PM Tech Clinic Tropics A • Fox Tech 2014 PRODUCT AND SERVICE 4:30 PM - 6:00 PM Seminar Tradewinds C-F THE DIGITAL EXPERIENCE REVOLUTION - FROM PHYSICAL TO DIGITAL TO MOBILE Brian Dyches, Atmospheric Group
BMX ZONE | ZONE C
Freestyle, street, dirt, race – find it and more in the BMX Lounge. The BMX segment is stronger than ever, and the brands that are the best in the business showcase their products here. After checking out the scene, kick back in the lounge amongst the people, advocates, and athletes that keep the BMX industry rolling. The hub for all things swim-bike-run is here in the Triathlon Pavilion, where the latest and greatest triathlon products, and services can be found. Meet the people, see the products and understand the performance improvements that make the triathlon world tick. Hosted by Triathlon Business International, the Triathlon Pavilion is the epicenter of triathlon technology, and the gathering place for advocates, athletes, retailers and brands. Mark your calendar to attend one of several tri-specific educational seminars, along with athlete signings and other guest speakers.
TRIATHLON PAVILION PRESENTED BY TRIATHLON BUSINESS INTERNATIONAL | ZONE B The Universal Sports Press Center at Interbike is the on-floor press room for working media and is the focus for media happenings during the show. Just outside of the press room doors is the Universal Sports Media Center where attendees can watch broadcasts and interviews with manufacturers, athletes, celebrities and industry advocates.
UNIVERSAL SPORTS PRESS CENTER AT INTERBIKE | LOBBY OIWC WOMEN’S LOUNGE | ZONE B CHROME URBAN YARD | ZONE D
Returning for 2013 is the Chrome Urban Yard. This popular common space is the place to meet, drink and take in all things urban bike. This year the space will include the first exhibition of the Urban Cycling Hall of Fame (UCHOF). The UCHOF Collections include Lucus Brunelle’s 200 spoke card collection and Greg Ugalde’s original artwork for NYC street races. Beer garden tables, guest DJs, shoe-making demonstrations, custom tee-shirt bar, and daily happy hours keep this place cranking. This year, the Chrome Urban Yard promises to deliver once again.
OIWC
Interbike and the Outdoor Industries Women’s Coalition (OIWC) are providing all attendees with a comfortable, easily accessible networking area to meet, relax, and check out the latest in women’s products, mingle with the industry’s influential female leaders and attend OIWC feature events. TM
NEIGHBORHOODS
SMARTBAR / RECHARGE ZONE | LOBBY
Need a place to plug in? Got a question? Can’t find something? Need a moment to yourself? Visit the Interbike SmartBar and Recharge Zone to charge your devices, find answers to your questions, locate exhibitors and neighborhoods, and take a minute to breathe and refresh. The SmartBar also includes a travel specialist to assist with hotel reservations and a representative from “Just Ask Where” to assist with restaurant reservations, show tickets, and more.
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LLENCE 11:30 AM - 12:30 PM Seminar Triathlon Lounge • Triathlon IS YOUTUBE REALLY ENOUGH? VIDEO MANAGEMENT AND NAVIGATING THE ENDURANCE SPORTS DIGITAL LANDSCAPE Jayme Anne Goldberg & Holden Comeau, Co-founders, SilverLine Athletics 2:30 PM - 4:00 PM Seminar Tradewinds C-F GROWING SERVICE SALES THROUGH CREATIVE PRACTICES AND SERVICE WRITING Brett Flemming, Efficient Velo Tools, and The Bike Gallery
Industry Cup - 6 PM PST Women’s USA CRITS Finals - 7 PM PST Cruiser Celeb Relay Race presented by NiteIZE - 8 PM PST Men’s USA CRITS Finals - 8:30 PM PST Races and Series Awards - 10 PM PST
FRIDAY, SEPTEMBER 20
9:00 PM - 2:00 AM Sinclair Imports Party Mandalay Bay’s LIGHT Nightclub The 14th Annual Sinclair Imports Party moves to Mandalay Bay’s new LIGHT Nightclub on Thursday, September 19 from 9:00 pm to 2:00 am. Pro cyclists Sven Nys, Freddie Rodriguez, George Hincapie and many others are expected to be there. Interested retailers should drop by the Argon 18 / Sinclair Booth at Interbike or Outdoor Demo for VIP Passes. Dress code in effect and valid ID required.
7:30 AM - 9:00 AM (LEVA) Light Electric Vehicle Association Networking Breakfast Mariners A LEVA represents the strategic interests of light electric vehicle retailers, dealers, distributors, manufacturers, and suppliers to promote the development, sale and use of LEV’s worldwide. Join LEVA for breakfast to learn more. Cost for LEVA Members: $35; Cost for Non-LEVA Members: $45; Complimentary Entry for All Dealers!
9:00 AM - 6:00 PM Interbike by Invitation Interbike at The Mandalay Bay Convention Center Interbike is proud to welcome Interbike by Invitation guests, the industry’s most dedicated enthusiasts invited to attend Interbike by their local bicycle retailers. We hope you enjoy your VIP tour of Interbike as you see all the very latest innovations and developments in cycling.
11:00 AM - 4:00 PM Malakye.com The Shmooz Islander Ballroom G The Shmooz is a job fair hosted by Malakye. It’s a great way for bike industry professionals to meet industry leading companies and establish a relationship for current or future employment opportunities with these great companies.
SATURDAY, SEPTEMBER 21
Strikingly agile. Stunningly fast. Shockingly rugged. Introducing the 2014 Thunderbolt. Rolling on 27.5” wheels and equipped with 120mm of travel, the Thunderbolt shines when XC gets rowdy. At last, an XC bike dedicated as much to flowy singletrack as to punchy technical climbs.
ELECTRIC BIKE CO PRESENTED BY LE
The electric bike scene is here to stay. New for 2013 Electric Vehicle Associati Lounge is where you’ll get electric bicycle technology. Learn about battery t pedalec, and more – while checking out the latest in the business. Interested in taking an ebike for a near the lounge to the ebike test track.
MOUNT PRESEN ZONE C
Interbike p Internation Associatio bike experiences worldwide. With a global netw ride, promotes the sport and protects trail access partner. Connect with IMBA at the show and the presented by Pinkbike, which will serve as a hub f a place to gather, network, learn and recharge. St live-streaming photo-of-the-day contest – it takes prizes to those who enter.
IPAD CONCIERGE | VARIOUS LOCAT
Got questions? Ask one of our iHelp people locate show. Equipped with iPads and the Interbike mobi navigate the show floor easily and provide inform special events, neighborhoods, and other exciting
ONLINE LOUNGE PRESENTED BY A
Need to jump online, check email, or do a quick g online lounge is conveniently located on the sho access.
HEALTH + FITNESS BUSINESS SNEWS LOUNGE | SOUTH PACIFIC
Need a place to plug in? Need a moment to yours Business SNEWS Lounge provides a quiet space devices, check your email, and take a minute to b
BUY LOCAL NOW KIOSKS | VARIOU
Powered by SmartEtailing these uniquely branded the opportunity to purchase products from specifi local retailer of your choice – right on the Interbik have your items ready for in-store pickup when y eligible products can be shipped by the retailer to convenient, Buy Local Now kiosks will give you th products you see at Interbike!
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FOR UP TO DATE INFORMATION O THE EVENTS AND EXCITING SHO AREAS, DOWNLOAD INTERBIKE’S MOBILE APP.
1:00 PM - 2:30 PM Tech Clinic TROPICS A • SRAM TECH SRAM MY14 Product Review, Updates, and Compatibilities
6:00 PM - 9:00 PM 2013 Mountain Bike Hall of Fame Induction ceremony Islander Ballroom F The Ceremony begins as the first day of the indoor show wraps up. All Interbike attendees as well as the public are encouraged to attend. This year’s ceremony includes a tribute to Steve Ready. New Belgium Brewing Company, the makers of Fat Tire Ale, and many other great micro-brews, will provide the libations. The 2013 Inductees are: Robin & Bill Groff, Pioneers CORBA, Advocacy Dave Epperson, Journalism Nicolas Vouillos, Racing History Marla Streb, Racing History
7:00 PM CROSSVEGAS Desert Breeze Soccer Complex in Las Vegas, Nevada CLIF® Bar CrossVegas celebrates seven years of international cyclocross racing during Interbike. As a birthday gift to spectators the biggest cross race outside of Europe brings World Champion Sven Nys in his only U.S. race this season. Joining Nys will be men and women cross stars from 12 nations and the best U.S. competitors. Interbike attendees can ride the Shuttle Bus to CrossVegas at no cost, bring your show badge. Busses run continuously from 5:30 to 11:00 pm. Come early to cheer on your industry friends in the Wheelers & Dealers Race presented by Bicycling Magazine. Complete details at CrossVegas.com
THURSDAY, SEPTEMBER 19
6:00 AM - 9:00 AM International Mountain Bicycling Association Breakfast Islander Ballroom G IMBA Breakfast: Don’t miss IMBA’s Interbike Breakfast, presented by Primal Wear, on September 19 from 7:30 to 8:30 am in the Islander G room. You’ll arrive tired and leave inspired! A seated breakfast will be served to the first 250 guests, and includes 25th anniversary stainless steel cups (while they last). Thanks to co-sponsor Interbike and media partner BRAIN.
3:00 PM Michael Valenti Poster Signing Valenti Marketing and Design - Booth L22 The first 50 attendees to the Valenti Marketing & Design booth L-22 will receive a limited edition Interbike 2013 poster autographed in person by Michael Valenti. VIP’s with a limited edition poster can stop by the booth anytime to meet Mike and have your poster signed.
4:00 PM - 6:00 PM PeopleForBikes Happy Hour at Easton-Bell Easton-Bell Booth 8024 Easton-Bell is hosting a happy hour to raise money for PeopleForBikes. For $10, you get an ice cold beer and a commemorative pint glass.
6:00 AM RTC Viva Bike Vegas 2013 Gran Fondo Pinarello Town Square Las Vegas, 6605 Las Vegas Boulevard South, Las Vegas, Nevada, 89119, Ride the bright lights of the world famous Las Vegas Strip on Saturday, September 21 in the sixth annual RTC Viva Bike Vegas 2013 Gran Fondo Pinarello Sponsored by Zappos.com. The ride takes you through the Las Vegas Strip with police escort and features three spectacular routes: 104-mile Gran Fondo, 61-mile Metric Century, and 17-mile ride. Cycle through the Strip and the entire Las Vegas Valley from the heart of Sin City to the vistas of the Red Rock Canyon National Conservation Area and near Lake Mead National Recreation Area. The ride starts at Town Square Las Vegas with the first wave of cyclists starting at 6 am. Visit vivabikevegas.com for full details.
RIDE THE LIGHTNING
NTELLIGENCE
In this compelling industry keynote, emotional marketing guru Graeme Newell reveals the core emotional motivators for each key cycling customer group. You’ll learn specific techniques that drive engagement, and how you can tap those emotions to increase sales. Find out how to set your business apart, and specific techniques that will turn the casual customer into a life-long evangelists.
7:30 AM - 9:00 AM Interbike Industry Breakfast Presented by PeopleForBikes & NBDA Mandalay Bay Event Center How to Develop Loyal, Passionate Customers Who Become Evangelists for Your Business Graeme Newell, 602 Communications There’s an entirely new marketing strategy taking shape in the bicycle industry. Local stores and manufacturers are remaking themselves into a lifestyle, not just a seller of products. Today’s customers aren’t just looking for great gear, they also want to buy from a company that shares their hopes and personal values.
WEDNESDAY, SEPTEMBER 18
I N T E R B I K E & H E A LT H + F I T N E S S
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, Nevada door demo event is back - bigger and better than ever before. erything the industry has to offer than at OutDoor Demo. From MX, OutDoor Demo is an experience you can’t afford to miss.
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3:00 PM Michael Valenti Poster Signing Valenti Marketing and Design - Booth L22 The first 50 attendees to the Valenti Marketing & Design booth L-22 will receive a limited edition Interbike 2013 poster autographed in person by Michael Valenti. VIP’s with a limited edition poster can stop by the booth anytime to meet Mike and have your poster signed. 4:00 PM - 6:00 PM Health+Fitness Business Happy Hour presented by Teeter H+FB/SNEWS Lounge Join us for the H+FB Happy Hour at the SNEWS hub. Grab a cold one and mix it up with fellow retailers, exhibitors and members of the media while we celebrate the business of fitness. 4:00 PM - 5:15 PM Live Performance by Strung Out Sponsored by O’Neal Azonic, Moto XXX & Arma Energy The Paddock at Interbike Don’t miss this live performance on the American Express Soundstage by Strung Out. This independent, popular California-based punk band is renowned worldwide for their celebrated place in “The Underground.” Swing by to catch Strung Out’s upbeat, melodic sound and stay as they hit you with their more technical and heavy side that fuses punk rock with metal and heavier music. 4:00 PM - 6:00 PM PeopleForBikes Happy Hour at Saris Saris- Booth 6081 Saris Cycling Group is hosting a happy hour to raise money for PeopleForBikes. For $10, you get an ice cold beer and a commemorative pint glass.
6:00 PM Throwback Thursday Party The Paddock at Interbike Break out your big shoulder pads and skinny ties…Throwback Thursday rocks the Paddock with a fun 80’s Party featuring renowned cover band "The Phoenix" live on the American Express Soundstage. Grab a beer and grub at the Sierra Nevada Beer Garden and get ready for a great night of entertainment!
6:00 PM - 10:00 PM USA CRITS Championship Series Finals The Paddock at Interbike Interbike is proud to host the USA CRITS Finals under the Paddock lights at our new home, the Mandalay Bay Convention Center. The event takes place on Thursday, September 19 between 6:00 and 10:00 pm, and will consist of four races scheduled throughout the evening.
Logo Below is for use in backgrounds. Not to be used for primary logo placement. See example to the left.
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Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com
Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com
of four stages covering both days of OutDoor Demo. Two put their skills and the latest bikes to the test. Awards will be three finishers for men and women, with two grand prizes o the combined two day winners. Participation in the event is with great prizes awarded courtesy of event sponsors – Niner, ers can experience the next generation of live results, photo cebook and Twitter through ITSYOURRACE.com.
Health + Fitness Business
BIKES.COM Visit our booth at Interbike to get the full specs and see it in action at
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on Center ends at OutDoor Demo in Boulder City, NV e starts at the Mandalay Bay Convention Center. Veterans, ke attendees are invited to ride to the OutDoor Demo site in ry works closely with Raleigh, Shimano and others to adapt y can once again find a physical and mental outlet, whether n inspiring 25-mile ride with some of our nation’s heroes and om commemorative bells. Visit cowbells.com/Interbike and a 2 Recovery.
, Nevada door demo event is back - bigger and better than ever before. erything the industry has to offer than at OutDoor Demo. From MX, OutDoor Demo is an experience you can’tafford to miss.
s r on the winners at the Enduro Challenge presented by Innovaand Awards Ceremony.
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The USA CRITS Finals, presented by Interbike, is open to the public with no admission fee.
The event also includes live music, entertainment, beer and food gardens and much more.
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4:30 PM - 6:00 PM Outdoor Industries Women’s Coalition Awards & Thought Leaders Presentation Islander Ballroom C Top five myths of the bike industry: How to break through bike business paradigms to grow the industry. Join OIWC at its annual Awards & Thought Leaders Presentation featuring Elysa Walk, GM, and Giant Bicycles. Aimed at opening discussion and dialogue around gender-related issues in the workplace, the OIWC event features keynote speakers who are leaders in and out of the outdoor industries. In addition, two women in the industry will receive OIWC Leadership Awards recognizing their leadership and inspiration to others.
Official Sponsor of the Onsite Map with Back Cover Ad - $4,500 Be the exclusive sponsor of the onsite map and put your brand directly in the hands of all show attendees. As part of your sponsorship, you get a full page, full color ad on the back of the onsite map, a four-color poster within the map, and your company name and booth location highlighted on the map, directory kiosks, and in the event guide. Exclusive sponsorship. Limited to one sponsor only. C 10M
For more information, contact your Account Executive:
5:30 PM - 7:00 PM America’s Best Bike shop Reception Islander Ballroom G The NBDA’s America’s Best Bike Shop program rates bicycle stores in North America against the highest performance levels in the industry. The program defines the characteristics of “America’s Best Bike Shops,” and uses the results to lead bicycle shops to become the best they can be. Join the NBDA as they recognize the top retailers during the Awards Reception.
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Print & Online Product Showcase Package - $700 Get the most exposure for your Product Showcase – both online and in print – with this Print & Online Product Showcase Package. All the benefits of the print product showcase ($1,050 value) plus the online featured product showcase ($1,050 value) at a discounted rate! above.
DIRECT MAIL
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Direct Mail Postcard – Starts at $1,395 Looking to reach Retailers before the show through a direct mail piece but not sure where to start? Utilize Health+Fitness Business’ direct mail postcard program. Promote your brand and products, invite buyers to schedule meetings, visit your booth and order show specials. Turnkey postcard packages include list rental, printing, postage, creative design (optional fee) and mailing.
Direct Mail Postal List Rental - $500 If you’re ready to execute your own custom direct mail campaign targeting buyers who attended last year’s show, all you need is this mailing list – available through the direct mail postal list rental program.
Health + Fitness Business
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Interbike and Health+Fitness Business is your chance to leave your mark on the 26,000+ attendees looking for great product, new trends, and lasting relationships. Make sure your brand stands out among the crowd when it counts most – when it’s show time! With these onsite-specific sponsorship opportunities, you’re able to target attendees that are there to meet and conduct business. Booth Drop – $1,000 Extend your messaging and branding to over 1,400+ exhibiting brands when your promotional flyer, catalog, magazine or brochure gets delivered to each booth in the early morning hours before the show opens on the day of your choosing:
OutDoor Demo Day 1 (Mon., 9/8) OutDoor Demo Day 2 (Tue., 9/9) Interbike and Health+Fitness Business Day 1 (Wed., 9/10) Logo Below is for use in backgrounds. Not to be used for primary logo placement. See example to the left. and Health+Fitness Business Day 2 (Thu., 9/11) Interbike Interbike Day 3 (Fri., 9/12) Coffee Sponsorship - $ 1,000 Attendees and Exhibitors can start their day off right with a cup of your premium coffee. Be the official coffee of H+FB and your brand will be the first thing they see and get their day off to a great start. Your coffee will be sold from the majority of concession stands serving coffee within the H+FB area. Display Case - $4,500 exhibiting company / $5,500 non-exhibiting company Make an immediate impression and drive traffic to your booth by utilizing one of Interbike’s attractive display cases, located in the lobby or other high traffic area. Floor Decals - $350 Put your brand right on the show floor – literally! With a floor decals sponsorship, your branded logo and booth number will appear on three 4’x4’ floor decals placed in high traffic areas throughout the H+FB show to reinforce your brand and drive traffic to your booth. Mannequin Display - $1,250 Feature your latest designs in fitness apparel and drive traffic to your booth by dressing a strategically placed mannequin located throughout highly trafficked areas of the H+FB show.
For more information, contact your Account Executive:
Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com
Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com
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Health + Fitness Business
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Meeting Rooms (A) Do you want to talk to your retailer base in a completely private setting? If so, rent a meeting room and control your product or tech presentation and message in a quiet setting away from the show floor. Prices vary – contact brian.mckavic@emeraldexpo.com for details. Meterboards - $1,500 (B) Drive traffic and extend your branding beyond the booth with a 38”x96” double sided meterboard placed in the lobby or equivalent high traffic area of the H+FB show floor. These large, visually stunning billboards are both informative and impactful. A
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Sample Station - $1,000 (C) Located in strategic locations throughout the expo floor, you can allow attendees to sample your product and give them a taste of your brand! Equipment Placement - $2,500 (D) Attract attention and showcase your brand with an equipment piece placement in a highly trafficked area of the H+FB show floor. This space includes a 22 x 28 sign with your logo and booth number. D
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For more information, contact your Account Executive:
Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com
Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com
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