The third Issue of IQ InEdit focuses on, and discusses strategies for growth.
It explores the importance of measuring and managing brands as an asset and demonstrates how brand valuation can be used as a strategic tool for ongoing management. We also look at the concept of the circular Economy, analysing the true meaning of sustainable business. And our travelling consultants share their observations on the changing brandscape in the growing economy of Pakistan.
Other features include the story of Jeans for Genes, and how they were able to triple their fundraising action in just 2 quarters since sharpening their brand strategy and honing their new look. We also look at our Cannes Lions favourites from this year with a view to inspire and engage.
The global travels and top tips of our Interbranders take in Dublin, Dubai, and Vietnam. And finally, we catch up with our new Head of Marketing and New Business, Sarah Lent.
