At the heart of Hasselblad’s technical perfection lies Victor Hasselblad’s passion and drive to produce photographic equipment pursuing the ambition to help photographers exhibit their vision of life. His influence and success have spanned 60 years and today are embodied in each product bearing his name, ensuring that Hasselblad remains the brand loved by photographic enthusiasts at all levels and all around the world.
1948
The 1600F, the first Hasselblad dedicated to consumers, is launched.
1841
F.W. Hasselblad & Co. is established in Gothenburg.
1906
Victor Hasselblad is born. His passion for photography fuels the desire to create cameras endowed with technical excellence.
1962
Astronaut Walter Schirra takes his private Hasselblad 500C on his space mission.
1957
The legendary 500C is launched.
1954
SWA the first mirrorless.
1962 - 2012 Anniversary of 50 years of Hasselblad photography in space.
1969
The NASA lunar module lands on the moon for the first time. It is the beginning of a new era. The 500 Hasselblad’s lunar camera captured images that have moved and excited people like never before.
A great challenge: reinterpreting a unique style. Hasselblad has entrusted to Lunar the difficult and fascinating task of reinterpreting the appeal of a myth: the legendary 500C of 1957, the first camera to go into space. A camera that, starting from that moment, has become an object of desire for every photographer around the world. Thanks to this camera some of the most evocative and iconic images of our time have been captured. Today Lunar revives the timeless charm of the 500 through the iconic chrome-plated frame, made smooth and sinuous by the total absence of edges. Even the contrast in colour between the camera body, the lens, and the protruding control buttons, is faithfully reproduced to offer an evocative vintage look with a decisively elegant appeal.
1957
Launch of the 500C
2012
Launch of the Lunar
a design that surprises
evocative vintage look
the ideal luxury camera
Enhancing technological perfection so that an instrument becomes an object of desire able to tempt those who are accustomed to always having the best. In meeting this challenge we have utilised a rigorously developed Italian design, a design so exclusive that it even looks surprising. The camera is the result of constant research and testing, leading to the creation of an object so unique that it catches the eye even before capturing the images of the world. The ideal luxury camera.
A time of excellence. The quest for perfection has been our brand’s mark of distinction since its origin. Our goal is to always attain the best product, even when this means going back to past techniques. A large number of wooden prototypes were crafted in order to create Lunar. Compared to the usual product design based on 3D software models, the use of prototypes ensures a more harmonious and ergonomic development of shapes. The outcome can now be seen by everyone.
The quest for perfection has been our brand’s mark of distinction since its origin.
Our goal is to always attain the best product, even when this means going back to past techniques.
A passion for uniqueness. Talent, patience and elegance with an artisan’s touch. Leather and wood – these carefully selected raw materials – are turned into timeless stylish details recalling the know-how of authentic artisan masters. Traditional skills, the development of special techniques, a passion for perfection: everything comes together to create objects of exceptional quality, unique because they are perfected one by one, different as only the hand of an artist can make them.
Lunar. Vintage and high-tech, Italian design and Swedish tradition for a camera featuring a unique and unmistakable style.
The latest carbon fiber technology for maximum strength and durability.
Aerospace industry has always contributed to raise the bar of technology and engineering. One of the results of this quest is the relatively new Compression Moulding Carbon Fiber technique. This process combines the strength and lightness of carbon fibers with the precision and design freedom of injection moulding parts. Lunar is the World’s first camera in using this exceptional material.
Machined high-grade aluminum for a top quality camera body.
The latest marketing trend in the camera industry is to manufacture casted magnesium bodies for the sake of light weight. The old-school aluminum is yet much more resistant to corrosion, more durable and much tougher than magnesium, above all when it is machined from a solid block of top quality alloy. Like in our Lunar.
The strongest and most technical coating treatment.
PVD (Physical Vapor Deposition) is the cutting edge technology in the field of surface treatments. Developed as a hardening treatment for high speed cutting tools, it has recently evolved into top class aesthetical finishing. It combines outstanding hardness, second only to diamond, with beautiful bright colors.
Titanium Controls for a lifetime.
All main controls are made of uncoated natural titanium, typically used to produce strong and lightweight aerospace components. The two most useful properties of titanium are corrosion resistance and the highest strength-to-weight ratio of any metal. Controls made of this valuable material are guaranteed to last virtually forever without a sign of wear or oxidation.
Carbon Fiber. High-Tech Style. The carbon grip combines a decisively high-tech look with the exceptional characteristics of resistance and lightness found in this extraordinary material. Available in three different shades of colour (black, titanium and silver), this is the right choice for those who love minimal style and exclusive details.
Black
Titanium
Silver
Natural wood. The warmth of tradition. Beech, olive, pear and mahogany: all with a waxless matt finish to optimise the grip. The best Italian wood is selected to create grips that come across like paintings of artistic perfection. Attention focuses on the most beautiful wood grain, on the original shades of colour, on the compactness and fragrance of the finest wood. Each camera is a little masterpiece that makes it absolutely unique.
Beech
Olive
Pear
Mahogany
Italian leather. All about class. The very best Italian leather, including the one used for the most exclusive car steering wheels and interiors for the leading state-of-the-art manufacturers. The possibility to choose from a wide variety of styles and colours. Each grip recounts a tale of class and elegance that your fingers can read by covering the countless paths scored by the texture of these extraordinary materials. The charm of times gone by is revived in a technologically perfect camera.
Examples of possible leather combinations
Full-grain leather
Perforated full-grain leather
Alcantara
A formula for perfection. Careful and meticulous engineering research has led to the creation of an unprecedented camera. The perfect calibration of its body makes it possible for Lunar to support both compact and professional DSLR’s lenses while always ensuring excellent balance. The relationship between user and camera is completely personalised thanks to the possibility to choose the favourite material of the handgrip. Anyone who has the pleasure of laying their hands on a Lunar has access to a sensory experience made of comfort, warmth and perfect grip. An almost magnetic effect that causes irresistible attraction. A perfect union between camera and man has been accomplished.
Anyone who has the pleasure of laying their hands on a Lunar has access to a sensory experience made of comfort, warmth and perfect grip.
Main specifications
APS-C 24.3 Megapixel Sensor . The most powerful sensor in its category . Professional DSLR results in a compact camera . Higher resolution than most DSLR cameras . Same sensor size used by most DSLR cameras
Two flash options for maximum versatility . Built-in pop-up flash . Sony hot-shoe
Revolutionary OLED View Finder . 100% frame coverage . Ultra fast and Backlight free . 10 times more contrast than LCD . High precision 2,359K dot for MF assist
Ultra bright 3’’ high definition display . 921K dot resolution . Unique technology to supress reflections . +90° - 45° tiltable display for comfort and creativity
New 25 AF points focusing . Fast & precise contrast-detection AF . User selectable Flexible spot . Direct manual focus
BIONZ™ Processor . Real time image processing . Accurate RAW to JPEG translation . Perfect match for the 24.3 Mpx Sensor
Anti-Dust System . Static free sensor coating . Sensor ultrasonic vibration . Automatic and manual activation
10 frames per second . Outstanding shooting speed . Ideal for action shooting . Priceless for family shooting Wide ISO 100 – 16000 range . Fast response for action shooting . Great versatility in low light . Extremely low-noise capturing . Dual Noise Reduction System
More controls at your fingertips . Innovative TriNavi™ system . Fast and advanced tuning like a DSLR . Custom controls as pro cameras . No need to enter menu settings
Professional Video Recording . Auto or Fully manual control . Full HD 60/24p recording . One touch instant recording . External microphone jack
Instant shutter response . Amazing 0.02 seconds release time lag . Professional results guaranteed . Fast and easy to capture the right moment
Made in Sweden
New 24.3 Megapixel APS-C HD CMOS Sensor The APS-C size sensor is the largest sensor in the Compact System Camera segment and larger than most DSLRs in the market. The extra-large sensor enables to effectively control the background defocusing even in extremely low light conditions, especially in manual or semi-manual shooting modes. Lunar sensor is more than 13x larger than 1/2.4-size sensors, 3.1x larger than 13.2 x 8.8 mm sensors, and 1.6x larger than MICRO Four Thirds™ sensors, resulting in much higher image quality, lower noise and faster response.
APS-C HD CMOS Sensor 23.5 x 15.6 mm
MICRO Four Thirds™ Sensor
13.2 x 8.8 mm Sensor 1/2.4 Sensor (common in compact digital cameras)
Advanced white balance and colour control Lunar features an advanced real-time white balance and colour control for both photos and videos. The desired setting can be achieved in different ways: Auto mode, nine presets, manual adjustment on a colour chart or by selecting the colour temperature. Custom settings can also be saved in memory.
Bundled software Lunar is bundled with a universal set of imaging software tools for image display, editing and archiving, including RAW file conversion and video editing. Long-lasting powerful battery allows to take up to approximately 430 still images and 100 minutes of movie with LCD monitor.
A complete and diversified lens range for a versatile system.
E-mount lenses
A-mount lenses
Ultra Wide Converter (VCL-ECU1) and Fisheye Converter (VCL-ECU1)
16F28 16mm F2.8 A-mount lens
E-mount lenses, including the top of the range Carl Zeiss速 and G Lens series, are the ideal choice for an elegant compact, light weight and highly transportable system.
SEL30M35 30mm F3.5 Sony Macro E-mount lens
A-mount lenses evolve your Lunar into a powerful DSLR camera and unleash the potential of the large 24.3 megapixel APS-C HD CMOS sensor. The DSLR like Lunar ergonomic enable to handle with ease even the larger lenses. A-mount lenses require a dedicated adaptor to fit Lunar E-mount.
35F14G 35mm F1.4 G Series A-mount lens
SEL50F18 50mm F1.8 Sony Mid-Range Prime E-mount lens 1635Z 16-35mm F2.8 Vario-Sonnar速 Zeiss Zoom A-mount lens
SEL55210 55-210mm F4.5-6.3 Sony Telephoto Zoom E-mount lens
70400G 70-400mm F4-5.6 G Series Telephoto Zoom A-mount lens SEL-18200LE 18-200mm F3.5-6.3 Sony Zoom E-mount lens
SEL24F18Z 24mm F1.8 Carl Zeiss速 Sonnar E-Mount lens
SAL500F40G 500mm F4.0 G Series ultra-telephoto lens
Lunar: a powerful and versatile system Develop your own personal Lunar system by choosing among a wide and fully comprehensive range of both compact E-mount and DSLR’s A-mount lenses.
LA-EA2 A-mount mount adaptor This new E to A Mount Adaptor allows to fit Lunar with more than 30 A-mount DSLR lenses, from fisheye and ultra wide-angle to macro and super telephoto models. The high performance lenses evolve Lunar into a high-performance compact 24.3 Mpx DSLR camera. Thanks to a superior ergonomic and the longer grip, Hasselblad Lunar guarantees a comfortable and precise handling even when larger DSLR lenses are used. The LA-EA2 mount adapter features Translucent Mirror Technology™ that enables super-fast, high-performance full-time phase-detection AF during still and movie shooting.
Contrast-Detection autofocusing Intelligent contrast-detection autofocusing delivers precise and fast focusing in both photos and movies recording. DMF (Direct Manual Focus), two autofocus modes (Single-shot AF and Continuous AF) and three Autofocus Area settings (25-point Multi, user-selectable Flexible Spot and Center) complete the focusing system.
Tracking Focus function This function allows to shoot perfect in-focus pictures of moving subjects. Once you select a subject as your main target, Tracking Focus maintains focus even as the subject moves.
Fast and precise MF Assist In MF or DMF (Direct Manual Focus) the MF Assist automatically enlarges the portion of the composition on which focus is being performed, allowing for a perfect focus. Two 5.9x and 11.7x magnifications are available. Peaking function for focus confirmation The Peaking function allows for a precise focusing by detecting the most sharply reproduced area of the image and highlighting it for confirmation. The levels of sensitivity and highlight colour are adjustable.
Precision Digital Zoom Precision Digital Zoom delivers up to 10x magnification of the central area of the frame. It works with any E-mount or A-mount lens, including fixed-focal length lenses. 1200-zone metering The advanced 1200-zone metering delivers precise exposures even in the most difficult lighting situations. It evaluates light levels and colour distribution, then it calculates in real time the exposure for each image.
Besides an amazing package that surpasses most DSLRs in image quality, speed, control, and flexibility, Lunar features a set of easy-to-use tools that make taking pictures more fun and entertaining for both expert and novice photographers. Sweep Panorama™ mode in 2D or captivating 3D Simply press the shutter button and sweep the camera in a smooth arc, either horizontally or vertically. A series of shots are taken automatically and then stitched together into a seamless, high-resolution panoramic photo ready for large-format printing or HDTV playback.
Intelligent Face Registration: party time The Face Registration function allows registering up to eight faces in the camera memory. While shooting, these faces are instantly recognised by the camera that automatically focuses on them while adjusting exposure and other settings to capture them at their best.
Thirteen Creative Styles Thirteen Creative Style modes can be applied to photos and videos. Standard, Vivid, Portrait, Landscape, Sunset, Black & White, Clear, Deep and other depending on the scene, are the available options. Contrast, saturation and sharpness can be further fine-tuned for an additional personal touch.
Eight Scene Selection Eight Scenes are available: Portrait, Sports Action, Macro, Landscape, Sunset, Night Scene, Night Portrait and Hand-held Twilight. Intelligent Auto mode automatically identifies and selects the most appropriate one. Aperture, shutter speed, white balance and other parameters are adjusted to achieve the best results for each scene setting.
Fifteen picture effects Picture Effect is a fun and simple way to convert any picture into a unique piece of art. Lunar provides a total of 15 effects for endless artistic possibilities. Real-time preview is available for most effects, letting you experiment and play with your creativity and imagination.
Hand-held Twilight In Hand-held Twilight mode, Lunar shoots six photos at high speed and composites them to create one low-noise photo. This amazing technology, possible thanks to the ultra-fast Bionz processor and the Dual Noise Reduction System, produces amazingly low-noise beautiful night shots.
Difficult light conditions made easy: Auto HDR and DRO Certain light conditions are ideal to shoot evocative images, but with great variances in light and shadow, they are often the most difficult to handle. Lunar offers two solutions to capture wonderful images in these situations. Auto High Dynamic Range (HDR) mode takes three shots at different exposures — one for highlights, mid tones and shadows — then digitally combines them into a single photo with rich shadow and highlight detail. D-Range Optimizer (DRO) produces natural-looking images with optimal brightness and tonal gradation. If a backlit subject’s face is dark, for example, DRO recovers details hidden in the shadows and delivers a naturally bright image.
Anti Motion Blur mode This shooting mode magically improves picture quality when shooting action scenes at long zoom, portraits and in low light situations by eliminating the need for a flash light. After taking six shots at high speed, Lunar aligns and combines them into a single surprising photo.
Technical specifications chart Recording system (still image) Image quality modes Media Media Slot Exposure control Exposure modes Exposure compensation Bracketing LCD monitor Brightness control Display contents Flash Type Flash compensation Flash modes Shutter Type Shutter speed Flash sync. speed Electronic front curtain shutter Drive Modes Interface PC interface HD output Others Weight Body only Dimensions W x H x D (including protrusions)
RAW, RAW & JPEG, JPEG Fine, JPEG Standard Memory Stick PRO Duo™, Memory Stick PRO-HG Duo™, SD memory card, SDHC memory card, SDXC memory card Multi slot for Memory Stick Duo/SD memory card iAUTO, Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Sweep Panorama, 3D Sweep Panorama, Anti Motion Blur, Scene Selection 3 continuous exposures in 0.3 or 0.7 EV steps Auto, Manual (5 steps between -2 and +2), Sunny Weather mode Graphic Display, Display All Info., Big Font Size Disp., No Disp. Info., Live View Priority, Level, Histogram, For viewfinder Built-in flash +/- 3.0 EV Flash off, Autoflash, Fill-flash, Slow Sync., Rear Sync. Electronically controlled, vertical-traverse, focal-plane type 1/4000 to 30 sec., Bulb 1/160 sec. Yes, On/Off Single-shot, Continuous, Speed Priority Continuous, Self-timer (10/2 sec. delay), Self-timer (Cont.) (with 10 sec. delay; 3/5 exposures), Bracketing, Remote Cdr Hi-speed USB (USB 2.0): Mass-storage, MTP HDMI® mini connector (Type-C), PhotoTV HD Auto-lock Accessory Shoe, Microphone jack, Remote sensor Approx. 420 g Approx. 140 x 83 x 67 mm
Since the beginning Hasselblad cameras were born from a love for photography and the desire of a man to give photographers the technical excellence needed to realize their creative vision. That man was Victor Hasselblad.
2002
H System. Designed to be comfortable in both worlds: analog and digital.
2004
H2 System. The first completely portable medium-format DSLR.
1998-2003
Mirrorless XPan creates a new segment. The world’s only dual format camera that can shoot both normal 35 mm images and panoramic images.
2006
H3D System. A new milestone in the H System.
2009
2012
H4D System. With advantages of True Focus technology, larger lenses and sensor size, and more advanced optics.
H5D System. The best medium-format DSLR sets a new industry benchmark with this new perfected release.
2012
Mirrorless Lunar sets new standards for materials and technology. A distillate of Hasselblad tradition and cutting edge technology into a revolutionary and amazing design.
Swedish cameras since 1948
www.hasselblad-lunar.com