merc lookbook AI14

A DIFFERENT BEAT AW14

THE FASHION

For Autumn/Winter 2014 Merc brings the great outdoors to the city with a stylish collection of contemporary British clothing.

Inspired by British heritage and tradition but designed for modern living, the collection mixes reworked classic pieces such as checked shirts, boots and popular winter accessories with modern, slim cuts and tailored pieces in bold, vibrant colours.

The result is a powerful collection designed for the man who walks to a different beat.

Lord John IV 1114211 - Tailored wool overcoat Kaplan 1513204 - Small geo print shirt Stanmore 1614208 - Crew neck jumper

Dudley 1114204 - Tonic Harrington jacket Japster 1506215 - Gingham check shirt Winston 1210201 - Sta press trousers

Cromer 1114206 - Melton Harrington jacket (main) Whitehall 0914204 - Waxed suede Desert boot Hanover 0913210 - Suede Desert boot Coniston 1014210 - Striped scarf Keswick 1014209 - Striped beanie

Swindon 1114209 - Donkey jacket Harris 1606202 - Knitted cardigan Skipton 1514204 - Small paisley shirt

Ware 1914205 - Diamond jacquard polo Gosport 1014204 - Retro barrel bag Whitehall 0914204 - Waxed suede Desert boot

Cardiff 1614210 - Fairisle crew neck jumper Deal 1014201 - Melton rucksack

Newport 1614202 - Collared cardigan (main) Ilford 1014203 - Melton satchel

Havant 1114210 - Mid-length hooded parka Hamilton 1614205 - Chunky cable zip up cardigan

Tenby 1714201 - Music poster t-shirt Ware 1914205 - Diamond jacquard polo Flint 1214203 - Washed chino trouser Hanover 0913210 - Suede Desert boot

Alcester 1114205 - Quilted jacket Lincoln 1514209 - Checked shirt Winston 1210201 - Sta press trousers Mortimer 0914202 - Waxy leather brogue Chelsea boot

Harrow 1114203 - Check suit jacket Epping 1214201 - Check suit trousers Albin 1506301 - Plain button down shirt Regent 0913208 - Leather lace-up Derby shoe Regent II 0914103 - Pearlised Derby shoe

FASHION Hertford

Marlow

Ashton

Skipton

Bicester

Fulham

Alston

Boston

L/S geo print shirt

L/S small check shirt

L/S floral print shirt

L/S small paisley shirt

S/S living for kicks print t-shirt

S/S target with scooter print t-shirt

S/S Union Jack t-shirt

S/S mod collage print t-shirt

Lincoln

Wells

Wembley

Stanmore

Leiston

Chorley

Glasgow

Ealing

L/S check with print shirt

L/S check shirt

Crew neck jumper

S/S Album cover print t-shirt

S/S music poster t-shirt

S/S scooter print t-shirt

S/S front scooter print t-shirt

Dudley

Lord John IV

Bexley

Harrow

Tonic Harrington jacket

Tailored wool overcoat

SB hooded trench coat

Check suit jacket

L/S check shirt

Havant

Alcester

Cromer

Swindon

Mid length hooded parka

Quilted jacket

Melton Harrington jacket with detachable hood 1114206

Donkey jacket 1114209

Salford

Lambeth

Epping

Oxted

Bomber jacket

Check suit trousers

Dogtooth weave trousers

Flint Washed chino trousers

Seaham

Newport

Royston

Banbury

Richmond

Norwich

Ware

Argyle cardigan

Vertical stripe crew neck jumper

Collared cardigan

Geo jacquard zip knit cardigan

S/S mod night print t-shirt

Crew neck sweat

S/S textured collar polo

S/S diamond jacquard polo

Cardiff

Merton

Bedford

Tenby

Woking

Watford

Tilbury

Fairisle crew neck jumper

Chunky knit hoody

Vertical stripe knit polo

S/S music poster t-shirt

Checkerboard polo

S/S slim fit fine stripped polo

S/S slim fit geo print polo

THE W1

W1 is the premium label that takes its name from the Carnaby Street birthplace of Merc and effortlessly exudes the essence of a well-put together looking man. Stylish and contemporary in design, the collection is all about fine details and high quality fabrics.

Fusing traditional skills in tailoring and expert cutting with a totally modern use of colour, the W1 range is tailor-made for the man who wants to stand out from the crowd.

Lynton 1614204 - Herringbone jacquard knit cardigan Albin 1506301 - Plain button down shirt Winston 1210201 - Sta press trousers Leeds 1014213 - Paisley bow tie Drace 1006212 - Braces

Hamilton 1614205 - Chunky cable zip up cardigan Oxted 1214202 - Dogtooth weave trousers Regent II 0914103 - Pearlised Derby shoe Sulton 1011208 - Smart leather belt

Dover 1114208 - SB coat with fur collar Exeter 1514201 - Diamond geo print shirt Trafalgar II 1914101 - Brush-off brogue wing tip shoe Esher 1014211 - Trilby hat

Kyle 1114207 - Fishtail hooded parka with padding Winston 1210201 - Sta press trousers Hertford 1514205 - Geo print shirt Sulton 1011208 - Smart leather belt Harley 0913202 - Leather brogue Chelsea boot

Welling 1014214 - Paisley silk tie (main) Hull 1514210 - Paisley shirt (main) Oxted 1214202 - Dogtooth weave trousers (main) York 1514202 - Paisley shirt Kensington 0913209 - Leather Chelsea boot Sudbury 1014215 - Geometric print silk

W1 Kyle

Dover

Exeter

Fishtail hooded parka with padding

SB coat with fur collar 1114208

L/S diamond geo print shirt

Hull

York

Lynton

Hamilton

L/S paisley shirt

L/S paisley shirt 1514202

Herringbone jacquard knit cardigan 1614204

Chunky cable zip up cardigan 1614205

THE CORE

Keep the look polished and authentic with the Classic range – a collection that draws on an enviable heritage with British sub-culture. Taking inspiration from traditional styles, then reworking them with contemporary detailing and modern construction, the pieces represent the key items that no man should be without.

Merc’s smart accessories provide the finishing flourish to complete any look, formal or informal. Even the sleekest of suits or the most exquisite of button-downs isn’t complete without the ultra-stylish finishing touch that ties an outfit together.

Harrington 1104106 - Harrington jacket with tartan lining Wells 1514206 - Check with print shirt Winston 1210201 - Sta press trousers Hanover 0913210 - Suede Desert boot

Harrington 1104106 - Harrington jacket with tartan lining Conrad 1606203 - Knitted v neck sweater Winston 1210201 - Sta press trousers Whitehall 0914204 - Waxed suede Desert boot Bath 1014202 - Tartan bowling bag

Gin 1210109 - 3 button blue tonic suit Japster 1506215 - Gingham checked shirt Regent II 0914103 - Pearlised Derby shoe

Gin 1210109 - 3 button grey tonic suit Japster 1506215 - Gingham checked shirt Regent 0913208 - Leather lace-up Derby shoe

CORE

Harrington

Lord John

Gizzo

Tobias

Harrington jacket with tartan lining

Tailored wool overcoat 1104111

Wool DB pea-coat

Parka with tartan lining 1107203

Neddy

Terry

Baxter

Mack

Nickel

Card

Edgewood

Crowley

Keswick

Coniston

Croydon

Kingston

Harley

Regent

Regent II

Kensington

L/S tartan check button down shirt

S/S gingham button down shirt

S/S plain button down shirt

S/S Tartan check button down shirt

S/S contrast colour polo 1913201

S/S polo with tipping and emblem 1906203

Paisley crovat 1012218

Polka dot crovat 1012226

Striped reversible beanie

Striped scarf

Fairisle bobble hat

Fairisle scarf

Leather borgue Chelsea boot 0913202

Leather lace-up Derby shoe

Pearlised Derby show 0914103

Leather Chelsea boot 0913209

Conrad

Harris

Jenz

Pill

Leeds

Welling

Sudbury

Jeken

Walsh

Oldham

Whitby

Collins

Hanover

Whitehall

Mortimer

Chancery

Knitted cardigan with leather football buttons 1606202

Knitted sleeveless sweater 1606201

Hooded sweatshirt with Merc London target flock 1804219

Paisley bow tie

Paisley silk tie

Geometric print silk tie

Tartan tie

Embossed paisley wallet

Tartan wallet

Silk pocket square

Plain beanie with emblem embroidery

Suede Desert boot 0913210

Waxed suede Desert boot 0914204

Waxy leather brogue Chelsea boot

Waxy leather lace-up boot

Kyle

Dover

Exeter

Fishtail hooded parka with padding

SB coat with fur collar 1114208

L/S diamond geo print shirt

Knitted V neck sweater 1606203

W1 Hemmingway

Gin

Plain Black Suit

Winston

Stripped ‘boater’ blazer 1205105

3 button tonic suit

3 button plain black suit

Sta press trousers with side pockets 1210201

Japster

Kaplan

Siegel

L/S gingham check shirt

L/S geo print shirt

L/S polka dot printed shirt

Albin L/S plain button down shirt

Fight

Brighton

Broadwell

L/S t-shirt with Merc target print & pop art crest embr

L/S t-shirt with Merc London target flock

S/S Merc London target flock

S/S t-shirt with Merc ‘Union Jack’ raised rubber print

Ticket

Granville

Costello

S/S t-shirt with merc target print 1705128

S/S t-shirt with Target Scooter print 1713118

S/S t-shirt with scooter print 1713203

Number

Beloe

Trigger

Caldwall

Slim tie 1008109

Canvas stripped belt 1010107

Canvas tartan belt 1007103

Tartan check braces 1012231

Nova

Drace

Salvatore

Rude Boy

S/S polo with checker board tipping 1912203

Braces

Tweed flat cap

Pork pie style hat

Dam

Todaro

Deal

Bath

Airline bag

PU flight bag

Melton rucksack

Tartan bowling bag

Esher

Ilford

Gosport

Aldwych

Trafalgar II

Hull

York

Lynton

Hamilton

Trilby hat

Melton satchel 1014203

Retro barrel bag

Suede brogue wing tip shoe 0914201

Brush-off brogue wing tip shoe 0914101

L/S paisley shirt

L/S paisley shirt 1514202

Herringbone jacquard knit cardigan 1614204

Chunky cable zip up cardigan 1614205

Airline

MADE BY MERC Merc was born in 1967 as the world was transfixed with swinging London.

The Mods flocked to the brand’s Carnaby Street shop where only the stylish could survive. Jump forward 46 years and Merc’s sharp cuts and modernist styling are as relevant today as they always have been.

SHOT BY DEAN The Autumn/Winter 14 Collection has been expertly shot by Dean Chalkley, the man behind the lens of some of the most iconic photography featuring musicians and bands of our time. With this shoot he has superbly captured the spirit and feel of Merc and its new more dynamic direction. After all, this is the modern world.