Merc London Autunno Inverno 2015

Since 1967, Merc has played a big part in the British subculture. The label of choice for those who stand in a different stance.

SAME STANCE DIFFERENT GENERATION Merc_AW15_Lookbook_AW_v2.indd 2

Attention to detail and originality is always at the forefront of every collection.

Incorporating British inspired styling with an air of authority and attitude, the definitive Merc look can be seen in the AW15 collection.

Today, the culture is as strong as ever with new generations of seeking out the authentic Merc look. And this collection is a celebration of that. Following in the footsteps of the Mods, Rude Boys, Skins, Soul boys and girls, the following is a collection of statement pieces, worn by a different generation but all in the same stance.

05/12/2014 17:45

Matthew wears: Shaw – Fishtail parka Pitman – Check shirt

Merc_AW15_Lookbook_AW_v2.indd 3-4

05/12/2014 17:45

Simon wears: Doyle – Wool pea coat Cedric – Jacquard knit scarf Sisto – Floral print shirt

Merc_AW15_Lookbook_AW_v2.indd 6

05/12/2014 17:45

Jamie wears: Godwin – P-O-W check mac Benfleet – Floral geo print shirt Winston – Sta press trouser Chayne – Barrel bag

Merc_AW15_Lookbook_AW_v2.indd 8

05/12/2014 17:45

Matthew wears: Hudson – Deck jacket Hoffman – Print t-shirt

Merc_AW15_Lookbook_AW_v2.indd 10

05/12/2014 17:45

Jarvis wears: Renton – Short duffle coat Wilkins – Leaf print polo Winston – Sta press trouser Chayne – Barrel bag

Merc_AW15_Lookbook_AW_v2.indd 12

05/12/2014 17:45

Alani wears: Harrington – Jacket Winston – Sta press trouser Rude Boy – Pork pie style hat

Andrew wears: Foxton – Paisley shirt Winston – Sta press trouser

Matt wears: Swindon – Donkey jacket Japster – Gingham check shirt Winston – Sta press trouser

Jarvis wears: Riley – Collared zip cardigan Foxton – Paisley shirt Winston – Sta press trouser

Merc_AW15_Lookbook_AW_v2.indd 14

05/12/2014 17:45

Harriet wears: Conrad – Jumper Card – Twin tipped polo Winston – Sta press trouser

Billy wears: Terry – Gingham check shirt Winston – Sta press trouser Drace – Braces

Simon wears: Albin – Button down shirt Edgewood – Paisley cravat

James wears: Larkin – Geo print shirt Winston – Sta press trouser

Merc_AW15_Lookbook_AW_v2.indd 16

05/12/2014 17:45

Andrew wears: Quenby – Leaf print shirt Winston – Sta press trouser

Merc_AW15_Lookbook_AW_v2.indd 18

05/12/2014 17:46

Jarvis wears: Norton – Poppy print shirt Carson – Dogtooth trouser Jarred – Smart belt

Merc_AW15_Lookbook_AW_v2.indd 20

05/12/2014 17:46

Alani wears: Parish – Dogtooth knit polo Winston – Sta press trouser Rude Boy – Pork pie style hat

Merc_AW15_Lookbook_AW_v2.indd 22

05/12/2014 17:46

Jamie wears: Corbin – Stripe knit polo Winston – Sta press trouser

Merc_AW15_Lookbook_AW_v2.indd 23-24

05/12/2014 17:46

Harriet wears: Tobias – Fishtail parka Card – Twin tipped polo Winston – Sta press trouser Drace – Braces

Merc_AW15_Lookbook_AW_v2.indd 26

05/12/2014 17:46

Alani wears: Bosley – Gingham check polo Winston – Sta press trouser Rude Boy – Pork pie style hat

Merc_AW15_Lookbook_AW_v2.indd 28

05/12/2014 17:46

Billy wears: Lambeth – Bomber jacket Mack – Tartan check shirt Winston – Sta press trouser Drace – Braces

Merc_AW15_Lookbook_AW_v2.indd 30

05/12/2014 17:46

MADE BY MERC SHOT BY DEAN Merc was born in 1967 as the world was transfixed with swinging London.

The Mods flocked to the brand’s Carnaby Street store where only the stylish could survive. Jump forward 48 years and Merc’s sharp cuts and modernist styling are as relevant today as they’ve always been.

Merc_AW15_Lookbook_AW_v2.indd 32

The Autumn Winter 2015 collection has been expertly shot by Dean Chalkley, the man behind the lens of some of the most iconic photography featuring bands and musicians of our time. With this shoot, he has superbly captured the spirit of Merc, ensuring they remain at the heart of British Subculture.

05/12/2014 17:46