VOLUME 1 / AW16
The modern man is made well. It’s the determined look of a man who is comfortable in his clothes and abilities - and has the credentials to back it up. The modern man boasts an aura of confidence. A character is as strong as his look. The AW16 collection is made for them in mind. Made with pride and passion. For the modern man. Made for Luke Campbell.
Introducing Luke Campbell. A British professional boxer and modern man. Born in Hull, East Yorkshire, Luke was brought up in a tough working class area. He was raised to have strong family values and dreamt one day of becoming world champion.
Introduced to boxing at the age of 12, Luke fell in love with the sport. Ever since he put on his first pair of gloves, it was love at first fight. With a spirit as stong as his style, ‘Cool Hand’ set his sights set firmly on the top as he rose through the ranks.
With victory in his eyes and a swagger in his stride, Luke set about dedicating his life to achieving his goal. To be champion of the world.
At London’s 2012 Olympics Luke’s dream became a reality. He announced himself to the world finishing off his historic amateur career by winning the gold medal. Victory never looked so good.
“I want to win the best fights and achieve some knockout campaigns too, which will help raise my profile further and develop my career both inside and outside the ring. That’s the name of the game”
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