Russell Authentic 2015

authentic /ɔːˈθɛntɪk/ adjective 1. not false or copied; genuine; real 2. having the origin supported by unquestionable evidence; accurate in representation of the facts; trustworthy; reliable

Russell Athletic

Authentic American Sportswear

THE BEST THINGS IN LIFE ARE TIMELESS Nothing instills a sense of well being like the authentic. Think of the seductive lines of a classic sports car, the intricate mechanisms of an antique watch, the custom fit of handmade shoes. These objects lift our spirits with the time-honored traditions of another age; because no matter how fast we move forward, we should never lose sight of the past. At Russell Athletic we have been producing some of the world’s finest sportswear since we invented fleece over a century ago.

Authenticity, you could say, is part of our DNA. With our new Authentic collection we have reached back to our rich legacy to revive original production techniques that allow us to create unique vintage-inspired clothing. The new line is a celebration of the best from our past, focusing on clean, classic designs; warm, muted colours; and carefully crafted fabrics that capture the tried and true American lifestyle look. A look that is authentic. A look that is timeless.

{01}

{02}

Russell Athletic

Authentic American Sportswear

DESIGNED AND CRAFTED TO ENDURE Some things never go out of fashion, like the finest cotton fabrics, simplicity of design, the perfect fit, attention to detail, in short, quality. By recovering traditional production techniques the Authentic collection reflects life the way it used to be, when the art of making clothing was reflected in singular products that were made to endure and only grow better with the passage of time.

{03}

{04}

Russell Athletic

Authentic American Sportswear

Jogging pants feature custom branded rivets reminiscent of the best denim, making the garment fitting as both sports and leisure wear. {05}

Woven diamond tab on back pocket is part of the exclusive branding package that gives the Authentic collection a unique visual identity. {06}

Russell Athletic

Authentic American Sportswear

A PRODUCTION PROCESS DEVOTED TO EXCELLENCE The Authentic collection creates something unique in a world in which imitation is the norm. From the selection of the highest quality cottons to the development of a special branding package, the production process for all Authentic products has been designed to create garments which are singular, garments which stand out from all the rest.

{07}

{08}

Russell Athletic

Authentic American Sportswear

The heavy washed grandpa shirt with crew underlay, an icon of timeless style destined to live on. {09}

Select color graphics keep the Authentic collection crisp and clean like the very best vintage wear. {10}

Russell Athletic

Authentic American Sportswear

Our products are dyed in limited batches and washed in small lots, providing each garment with a distinctly individual look. {13}

Carefully controlled pre-washing gives all of our garments the subtle bruised look that is the hallmark of authentic vintage fleece. {14}

Russell Athletic

Authentic American Sportswear

CREATING A SUPERIOR PRODUCT BEGINS AT THE SOURCE Yarn: Our production process begins with the selection of the highest quality cotton which is ginned, combed, and spun to create the finest, softest yarn.

Fabric: The yarn is meticulously woven to achieve the cleanest possible finish.

Dyeing: In an environmentally-friendly dyeing process that conforms to local zero-discharge standards, our products are dyed in limited batches and washed in small lots, providing each garment with a distinctly individual look.

Washing: Carefully controlled pre-washing gives all of our garments the subtle bruised look that is the hallmark of authentic vintage fleece.

{15}

{16}

Russell Athletic

Authentic American Sportswear

Special attention is given to time-honored stitching and embroidery techniques to achieve a unique, traditional finish. {17}

A palette of warm, muted colors from neutral beige to a pale slate blue captures the original tones of vintage products. {18}

Russell Athletic

Authentic American Sportswear

ENSURING UNSURPASSED RESULTS EVERY STEP OF THE WAY Finishing: Special attention is given to time-honored stitching and embroidery techniques to achieve a unique, traditional finish.

Colours: a palette of warm, muted colors from neutral beige to a pale slate blue captures the original tones of vintage products.

Graphics: The recovery of our original screen-printing technique uses spare, low-key color graphics to create a clear, uncluttered look.

Branding: A distinct branding package has been developed to give the Authentic collection a unique and uniform visual identity that truly sets the line apart.

{19}

{20}

Russell Athletic

Authentic American Sportswear

FUTURE BRANDS LTD. Unit 1 Colonial Business Park Colonial Way Watford, WD24 4PR t: +44 (0)1923 288 550 Write to: jay@future-brands.com The Russell Athletic trademarks速 are used under license from Russell Brands, LLC. Any promotional or advertising use is strictly prohibited.

All rights reserved. www.russellathletic.eu

{21}

{22}