LEGACY
TODAY
Exel brand was founded in 1960 by three chemists that began to manufacture electronic detonators for explosives. The name Exel drives from the company’s origin, explosive electronics.
We combine innovative technology with functional design to create unparalleled line of products that keep contonually evolving to ensure uncompromised customer satisfaction in outdoor sports.
Composite products were introduced in 1970. Since, we have been one of the foremost Finnish sports equipment manufactures.
With over six decades of great heritage to build on, we are looking forward to building the future success of Exel with you by developing the best possible outdoor sporting equipments.
In 1973 we started the production of cross-country poles and 1976 Innsbruck olympic games were the breakthrough for Exel cross-country poles. The rest is golden history. To this day Exel is known for it’s pioneering spirit that has led to innovations, shaping the sports as we know it.
Exel cross country Black Feather carbon ski poles breakthrough in Innsbruck olympic games. 1976
Ice hockey sticks and baseball bat’s production started.
All Exel Sports licences for E-Sports Group Oy, manufacturing floorball equipment, cross-country-, nordic walking-, alpine- and trekking poles and equipment.
Four different biathlon world championship medals in Holmenkollen with Exel poles
Four olympic gold medals and three silver medals in Peyongchang olympic games with Exel poles
Totally new Exel trekking poles collection
1996
2011
2016
2018
2021
1960 Exel founded 1970 Sporting goods equipment production starts
1992 Alpine skiing poles production starts
1973 Cross country skiing poles production starts
2
1993 First floorball shaft launched
1997 Exel created Nordic Walking
2013 Curve pole technology launched at ISPO Munich
2017 Gold medal in FIS world championships in Lahti with Exel poles and 2 bronze medals in same competition.
2014 Curved pole patent in Europe. Olympic gold medal with Exel poles in Sochi.
2020 2021 Black Feather 2.0 Cross-country launched 2020 skiing poles baskets Floorball blade and ball production started production started in Finland in Finland
