About EXEL

LEGACY

Exel brand was founded in 1960 by three chemists that began to manufacture electronic detonators for explosives. The name Exel drives from the company’s origin, explosive electronics.

Composite products were introduced in 1970. Since, we have been one of the foremost Finnish sports equipment manufactures.

In 1973 we started the production of cross-country poles and 1976 Innsbruck olympic games were the breakthrough for Exel cross-country poles. The rest is golden history. To this day Exel is known for it’s pioneering spirit that has led to innovations, shaping the sports as we know it.

TODAY

We combine innovative technology with functional design to create unparalleled line of products that keep contonually evolving to ensure uncompromised customer satisfaction in outdoor sports.

With over six decades of great heritage to build on, we are looking forward to building the future success of Exel with you by developing the best possible outdoor sporting equipments.

Exel cross country Black Feather carbon ski poles breakthrough in Innsbruck olympic games.

1976

Ice hockey sticks and baseball bat’s production started.

1996

All Exel Sports licences for E-Sports Group Oy, manufacturing floorball equipment, cross-country-, nordic walking-, alpine- and trekking poles and equipment.

2011

Four different biathlon world championship medals in Holmenkollen with Exel poles

2016

Four olympic gold medals and three silver medals in Peyongchang olympic games with Exel poles

2018

Totally new Exel trekking poles collection 2021

1960 Exel founded

1993 First floorball shaft launched

1970 1992

Sporting goods equipment Alpine skiing poles production starts 1973 production starts Cross country skiing poles production starts

1997

Exel created Nordic Walking

2013

Curve pole technology launched at ISPO Munich

2017

Gold medal in FIS world championships in Lahti with Exel poles and 2 bronze medals in same competition.

2014

Curved pole patent in Europe. Olympic gold medal with Exel poles in Sochi.

2020

Black Feather 2.0 2021 launched Cross-country 2020 skiing poles baskets

Floorball blade and ball production started production started in Finland in Finland