About EXEL

Innovation in motion.

LEGACY

Exel brand was founded in 1960 by three chemists that began to manufacture electronic detonators for explosives. The name Exel drives from the company ’s origin, explosive electronics.

Composite products were introduced in 1970. Since, we have been one of the foremost Finnish sports equipment manufactures.

In 1973 we started the production of cross-country poles and 1976 Innsbruck olympic games were the breakthrough for Exel cross-country poles. The rest is golden history. To this day Exel is known for it’s pioneering spirit that has led to innovations, shaping the sports as we know it.

TODAY

We combine innovative technology with functional design to create unparalleled line of products that keep contonually evolving to ensure uncompromised customer satisfaction in outdoor sports.

With over six decades of great heritage to build on, we are looking forward to building the future success of Exel with you by developing the best possible outdoor sporting equipments.

EXEL STORY

Exel cross country Black Feather carbon ski poles breakthrough in Innsbruck olympic games.

1976

Ice hockey sticks and baseball bat’ s production started.

1996

All Exel Sports licences for E-Sports Group Oy, manufacturing try-, nordic walking-, alpine- and trekking poles and equipment.

2011

championship medals in Holmenkollen with Exel poles

2016

Four olympic gold medals and three silver medals in Peyongchang olympic games with Exel poles

2018

Totally new Exel trekking poles collection

Probably the lightest ski pole ULTRALITE in the world launched

2021

1960

Exel founded

1993

shaft launched

1970 1992

Sporting goods equipment Alpine skiing poles production starts 1973 production starts Cross country skiing poles production starts

1997

Exel created Nordic Walking

2013

Curve pole technology launched at ISPO Munich

2017

Gold medal in FIS world championships in Lahti with Exel poles and 2 bronze medals in same competition.

2021

2021 Cross-country

2014 Curved pole patent in Europe. Olympic gold medal with Exel poles in Sochi.

2020

Black Feather 2.0 launched skiing poles baskets production started in Finland