Carpet

Modern drama Easy Clean has a new addition

Inglewood Saxony is Cormar Carpet Company’s latest Easy Clean collection. A stain-resistant, bleach-cleanable, deeppile classic, it is available in a selection of 15 heather shades.

Inglewood Saxony is a heavyweight, extra-deep, soft pile carpet offering comfort, warmth and luxury just in time for the colder months ahead. The range comes in a variety of hues including a tranquil Aspen Blue, a warm Autumn Gold and the opulent Venetian Marble.

Hard-wearing, this British-made carpet is an ideal choice for all areas around the home including bedrooms, hallways and stairs. It comes in 4m and 5m widths.

Offering peace of mind to homeowners, Inglewood Saxony is part of Cormar Carpet Company’s Easy Clean collection. Made from 100% Excellon polypropylene, it has a 10-year stain and wear guarantee.

‘Now is the time for consumers to embrace dark colours and create a dramatic scheme to make their space ooze character and style,’ says stylist Jess Contomichalos. ‘They shouldn’t be afraid to experiment and have fun with colour to make a real impact in their home. If they choose a darker palette for the carpet, softer tones can be created in the background using neutral accessories, to offer the perfect balance.

‘Introducing texture is also a great idea, using scatter cushions and artwork to lighten the mood, along with plants which always bring a breath of fresh air into any room.’ Visit: www.cormarcarpets.co.uk

Inglewood Saxony in Peak Frost (top) and Carbon (above left and right) Easy Clean carpets come with a 10-year stain and wear guarantee

�avourite

More, more, more StainFree has been further expanded

Olympus is the latest StainFree carpet from Abingdon Flooring, strengthening its collection of lifetime stain-resistant flooring.

Featuring a new and improved StainFree yarn, Olympus is available in a choice of 12 colours: from greys in steel, titanium and wolf grey through to rising pastels in bluebell and fern.

‘The StainFree brand is hugely popular, serving the country with great value carpets all with our StainFree for Life promise. With Olympus we’re making sure that our new and improved yarn, with a better feel, can be enjoyed in a carpet that’s practical enough for today’s busy family homes,’ says Martin Peace, Abingdon Flooring sales and marketing director.

Olympus also comes with Abingdon Flooring’s Soft Fleece Bac, for improved underfoot feel and a more pliable carpet that’s easier to install.

The carpet joins other recent improvements for StainFree, with five new colours and Soft Fleece Bac for StainFree Rustique, the re-introduction of Rustique Saxony, and StainFree Country Life updated with another four colour choices.

StainFree Maximus in Chantilly

Alongside, Satin Touch brings a luxury edge to StainFree, boasting 16 contemporary shades and a 14mm pile height for an indulgent feel. With the premium underfoot comfort of Soft Fleece Bac, a future-ready palette and impressive feel, the new-look Satin Touch is well geared for capitalising on the popularity of bleach-cleanable carpet at a new premium price position.

The StainFree collection is available in 2.5m, 4m and 5m widths and is backed by Abingdon Flooring’s Alliance delivery service and POS and marketing materials. Visit: www.abingdonflooring.co.uk

StainFree Twist in French Grey

StainFree Satin Touch in Crystal

A new age The marketing story has been reinvented

Object Carpet × Ippolito Fleitz Group is a collection that no longer settles for just telling a story. Instead it strives to create a new one from scratch. ‘An engagement with the subtle power of floor materials has become a pivotal design debate, just as an engagement with the changing spirit of the times is central to a functional product. How, for instance, does new work redefine spaces? Why are hotel concepts evolving so rapidly into temporary living? Does this affect the concept of living itself? And how does flooring support the shopping and brand experience in the retail market?’ says Tilla Goldberg, Ippolito Fleitz Group head of product design.

‘Many of these questions are now answered by the eight products in 111 colour shades designed by Ippolito Fleitz Group and carpet manufacturer Object Carpet – reflected in the playful combinations of the photo series and accompanying film. As a result, other designers will now have access to a complete range of interior styles for a wide variety of spaces in a single collection – from Skill × Chill through

Photographer and film maker Monica Medez has created images and a video to promote the collection

Flow x Glow to Craze × Chase.

‘Through a profound knowledge of physical space, a deep understanding of storytelling and, of course, product

Flow x Glow

Above: Deal x Feel

design itself, we have incorporated all our areas of expertise into this project. Our in-house lab played a major role in the three-year development. Materials such as Econyl thread and the high ratio of recyclables highlight the importance of both design and sustainability.’

Flow x Glow has the three-dimensional look of sisal – rhythmic and sophisticated in its detail, it is available in 13 colours.

Deal x Feel radiates confidence and a wealth of ideas – it is matt and smooth with a strong blended effect, and comes in 13 shades.

Move x Groove fills the room with an infinite glimmer. Accessible and multidimensional, it is equally appealing from a distance or up close, and has 19 shades.

Skill x Chill, with its subtle sheen, texture and depth of colour, is available in 14 shades, while Meet × Beat is highly expressive –natural, distinctive and very tactile, and available in 13 shades.

Highs x Sighs has a markedly high density and combines a sense of quality

and comfort with warm elegance, and is available in 10 shades.

Craze x Chase expresses a dynamic and unconventional style alongside a highly reliable and steady character, and comes in 10 shades. Finally, Walk x Talk is elegantly understated, offering a minimalistic and finely blended aesthetic in 19 shades. Visit: www.object-carpet.com/ocxifg

Move x Groove

The easiest to clean carpet on the planet. Tougher on stains, softer on the environment.

Permanent stain protection Eco-friendly fibres Superior softness Exceptional strength

When SmartStrand was unveiled in 2005, it was quickly embraced by consumers looking for an innovative , bio-based alternative to traditional carpets. In the years since, SmartStrand has earned an impressive record as the only carpet that boasts durability and permanent, built-in stain resistance.

THE WORLD’S MOST FORGIVING CARPET is now introducing SmartStrand Forever Clean, the first carpet to combine built-in stain protection with a nanotechnology spill shield. The best carpet ever invented ... AGAIN

SmartStrand Forever Clean carpets offer the highest level of beauty, comfort and performance available. • The perfect carpet for families with kids and pets • New Nanoloc™ spill protection technology for quick and easy cleanup • The only carpet with permanent built-in stain and soil protection that won’t wear or wash off • Exceptional durability that preserves the style, beauty and appearance of your carpet • Luxurious softness that you can sink your toes into • A breakthrough technology in renewable and sustainable carpet fibre to preserve the beauty of our planet

FOREVER · CLEAN

Proprietary carpet protection system The best way to avoid stains altogether is to keep dirt and spills from settling into the carpet and becoming stains.

BUILT-IN STAIN PROTECTION

SmartStrand Forever Clean features Nanoloc TM , an advanced nanotechnology that completely encapsulates the SmartStrand fibre to create a superior spill and soil barrier.

Permanent built-in stain protection SmartStrand Forever Clean is the only carpet with stain resistance built into the core of the fibre. Other carpets use temporary, topical protections that wash and wear off over time, which makes the carpet difficult to clean.

NANOLOC SPILL SHIELD

Easier to clean SmartStrand Forever Clean simply does not hold onto dirt. Through independent vacuum testing, SmartStrand Forever Clean has been shown to release up to 3x more dirt than other carpets. That means you can breathe easy knowing that your floor cleans up faster, better and more easily than any other carpet.

FOREVER · DURABLE SmartStrand Forever Clean is made with an innovative fibre, engineered to resist matting and crushing. This unique trait is built into the fibre at the molecular level, causing the fibre to bounce back, maintaining its beauty and appearance over time.

FOREVER · SOFT Carpet adds beautiful warmth and comfort to a room like no other flooring. SmartStrand Forever Clean lets you enjoy this comfort with long-lasting peace of mind. The SmartStrand Forever Clean carpets have a particularly pleasant feel. They are extremely soft and smooth. FOREVER · GREEN ... is made in part with annually renewable plant-based materials that minimize our usage of limited natural resources. This also enables us to reduce our energy consumption in the manufacturing of all SmartStrand Forever Clean carpets. It’s good to know you can have the beauty, softness and durability you desire in a carpet without compromising the beautiful earth around us. SmartStrand fibres are for 37% made with natural starch, leading to the most eco-friendly yarn available on the market today. The amount of energy required to produce the SmartStrand Triexta fibre is a full 30% less than with other fibres. The whole production process consequently emits 63% less CO 2 than is the case with other synthetic fibres. The SmartStrand collection is made in Belgium by Lano Carpets, according to the most stringent quality requirements and following the appropriate ISO/Green signature control systems.