Colourful

Abingdon Flooring marked its 20th anniversary

Abingdon Flooring marked its 20th anniversary and showcased how it has a carpet to fit any customer’s taste.

‘For 20 years we’ve been producing carpets in Britain, and in that time we’ve become one of the nation’s favourite carpet brands. It was great to celebrate this milestone anniversary with our customers, friends and colleagues from across the industry, and we also used the show to unveil some exciting new collections to our product families. The response to these new ranges was fantastic and we’re looking forward to rolling them out to stores right across the UK,’ says Charlotte Coop, Abingdon Flooring head of marketing.

The company also used the show to help retailers get a better understanding of how colour carpets can be used in the home.

‘Our wide colour choice does leave retailers with something of a puzzle when it comes to recommending the right shade, so we used the show to help them solve it. Our stand gave some really helpful hints on how to pick the perfect colour and make customers happy: what a great way to mark 20 years.’

The manufacturer’s previews of new collections included Pure Elegance and Captivation, two high-end Stainfree carpets that bring the luxury feel of a Saxony carpet with the durability of a twist.

Using a 1/10th gauge for a finer twist, and combined with Abingdon Flooring’s latest generation polypropylene yarn, Pure Elegance and Capitvation represent choices for customers that want the feel of Saxony without sacrificing a classic look that keeps tracking and vacuuming marks at bay. The construction brings durability, whether in the heavyweight Pure Elegance or the lighter and more affordable Captivation. Presented in a full spectrum of colours, including sophisticated neutrals and a range of rich classics, the carpets feature Abingdon Flooring’s fleece back for improved comfort and easier installation.

Visit: www.abingdonflooring.co.uk