Creative

Lifestyle Floors again opted for colour and positivity

Seasoned visitors to The Flooring Show would have recognised the Lifestyle Floors stand immediately: habitually bright, welcoming and consistently busy, this year was no exception. The stand was designed to be spacious and easy for visitors to navigate and browse the array of new ranges on display, which helped to ensure that it never felt cramped.

The pops of bright orange weren’t the bravest thing about the stand, as the centre portion was carpeted in White Sands from Montego Bay: a lush, pure white carpet. A risk considering the footfall on a rainy Harrogate weekend, but one that paid off.

Montego Bay was flanked by two different designs of ArtBlend, Lifestyle Floors’ new LVT range, which was the star of the stand. The new POS display was showcased for the first time, and was consistently surrounded by retailers checking out the range.

ArtBlend is designed with creativity in mind. A select colour palette of six unique decors has been crafted to pair with one another. In addition, each decor is available in three sizes, making it easy to create unique patterns. This means you are not restricted to a single colourway in a straight lay: instead, it encourages you to mix and match more than one to create a stunning pattern, as was demonstrated by the designs on the floor of the stand.

The display boasts three different-size planks, from full-size plain and mix and match boards, full-size parquet samples and mini play pieces, which are magnetic and allow consumers to try designs on the walls as well as the floors.

A further 16 new ranges were shown using large lookbooks in the centre of the stand.

Vinyl has been a strength of Lifestyle Floors in recent years, and has now been boosted with the upcoming relaunch of Queens, including the ever-popular black and white checkerboard. In addition, the newly launched Harlem Home was on display, boasting a range of wood and stone decors, as well as the motif-inspired designs of Abode and Estate.

A couple of favourite carpet ranges were Cosmic Twist, a dense product with a grey-blue decor included in the 12 decors on offer, and Elmhurst, which will be launching in two weights. Elmhurst is the second 100% recycled yarn carpet from Lifestyle Floors, following on from the 100% recycled Daintree which launched earlier this year.

Two new water-resistant laminates were also on display on the new laminate bookcase. Love AQUA Steam is guaranteed against steam cleaning, which is sure to be popular in today’s age of chemical-free cleaning. Greenwich has been relaunched as water-resistant 10mm Greenwich AQUA.

Visit: www.lifestyle-floors.co.uk