Search Engine Marketing

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Search Engine Marketing the most suitable tools to interact with search engines

www.interlaced.it

Search Engine Optimization

We know the importance of genuine Google results and the involvement of search engines in the process of finding information and shopping.

That’s why we make all the content appealing so that it increases the visibility of a website and brings in the qualified traffic.

By analysing more than 280 parameters using various software programmes for matching, we are able to understand what is holding your company website back in getting on the first Google page and whether the key words used are the best available.

To assist customers, Interlaced offers a consultancy and feedback service capable of demonstrating to companies the strong and weak points of their websites, providing online search trends and monitoring the moves of their main competitors.

SEO Report The SEO report is the cornerstone of our business and enables the user to find out about: Website navigability | Metadata analysis | First level SERP (Search Engine Results Page) menu | SERP key word agreed with the client | Trend in international visits, divided by country | Bounce rate analysis and trend in single visits | Identification of reference sites | Web analysis of the competition.

Optimization of website contents This involves the constant optimization of the texts in order to attain the right keyword density, optimization of the metadata and tags, headings, optimization of images and website speed.

This can also be carried out in foreign languages depending on the requirements of the client.

Link building and bookmarking Interlaced creates links to increase the link popularity rate, still important in order for keywords to emerge from the intense competition. In addition, it can initiate a bookmarking service through which the website can be listed on the greatest number of directories of varying relevance depending on requirements.

Article marketing With our service, it is possible to post press release information created specially for the web on a multitude of portals. Every article is associated to a link, it has the right keyword density and is written in the language requested by the client.

Search Engine Advertising

Often, corporate necessity excludes the use of SEO tools and that’s why we believe it is fundamental to also use the advertising systems on the engines.

Our experience has enabled us to identify Google as the best partner in this market, having worked with that company regularly on campaigns for the purpose of high conversion or to gain wide visibility for a brand.

To optimize investments or increase the Return on Investment, it is now fundamental to carry out campaigns with the right conversion logic that end up on the landing page created ad hoc to achieve the client’s objective.

Moreover, the tools currently deployed enable a multitude of services to be planned, ranging from the classic sponsored announcement to remarketing operations, then moving on to display campaigns and YouTube.

Advertising on search engines We carry out campaigns on the Google search network and other search engines, optimizing the investment during the entire period of the campaign and obtaining greater click performance and attracting relevant traffic.

Advertising on Google’s Display network We create advertising, planning the campaign with the right creativity and maximising the return on the investment based on the objectives established with the client.

Remarketing Interlaced carries out remarketing operations based on profiling drawn from client actions, enabling the website to be more efficient or to increase brand visibility to a selected public.

Landing Page We create landing pages both for SEO and SEA purposes in order to maximise the conversion and obtain more information about the clientele.

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www.interlaced.it