香港劇場年鑑2016(舞蹈、戲曲、戲劇)/
歷史文化視角下的「社區文化大使計劃」/
文:羅婉芬/
社區文化大使計劃推展至今,一直以觀眾數字來看拓展觀眾和評量成效。但本研究的受訪者大致上告訴我們,外展戲劇活動多了並不自然而然成就更多藝術愛好者和劇場觀眾。/
Hong Kong Theatre Yearbook 2016 (Dance, Xiqu, Drama)/
A Historical-cultural Perspective on the Community Cultural Ambassador Scheme/
Text: Muriel Law Yuen-fun/
Since its launch, the effectiveness of CCAS’s audience building and policy has been measured against audience numbers. However, as the respondents in our research study remarked, more outreaching theatre activities do not necessarily contribute to an increase in the number of art lovers and theatre audiences.