—Our mission is to combine digital strategy, editorial and graphics, photography, advertising, video content creation, IT solutions, and premium distribution to target audiences across the globe. The horse world and those that love horses is our world! We care | We create| We reach
With a history of over 30 years in the equestrian world, our staff's goal is to promote western lifestyle and those that thrive to keep the lifestyle alive. International Horse Press, the fastest growing equestrian media outlet in Europe, is also Cowboy’s News and IHP Jumping.
INTERNATIONALHORSEPRESS.com
International Horse Press in Print and Online: • 2020 Year In Review & Stallion Issue (November) Reining, Reined Cow Horse, Cutting, Pro Rodeo Major Event Coverage, Stallion Issue & Breeder’s Guide, Fashion Trends Booking date: October 21, 2020 Deadline date: November 2, 2020
• 2021 The Champion Issue (March) 2020 Major Futurity Recaps World Champions Mare and Foal Care
• 2021 Western Lifestyle Issue (May) Fashion and Western Lifestyle Products, Feed & Supplements
• 2021 Stats & Facts (August) Reining, Reined Cow Horse, Cutting, Pro Rodeo Statistics Stat Stories
• 2021 Year In Review & Stallion Issue (November) Reining, Reined Cow Horse, Cutting, Pro Rodeo Major Event Coverage Stallion Promotion Fashion Trends
All our articles — and when requested by advertisers — include a QR Code. Our personalized QR Code is quickly readable by cell phone directing you to specific YouTube, Vimeo or other online videos. Simply scan and immediately view champion runs, products, company overview, educational, inspirational and other videos...without having to search online! Plus, advertiser website link and ability to share on social media from online magazine.
Where? • Premium distribution at the 2020 Italian Reining Horse Association/NRHA Futurity and 2020 NRHA European Futurity in Cremona, Italy • Premium distribution at the 2020 NRHA Futurity in Oklahoma City, OK • Premium distribution at the 2020 NCHA Cutting Futurity in Fort Worth, TX
• Premium distribution at the 2020 NFR, Las Vegas, NV • Presence at 2021 WESA Trade Show, Dallas, TX • Online: INTERNATIONALHORSEPRESS.com Homepage all year Issuu.com Publishers / International Horse Press all year
* Venues where our publication will be distributed in 2021 will be determined by January 1, 2021.
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Our Mission • 2020 Year In Review Stallion Issue & Breeder’s Guide Reining, Reined Cow Horse, Cutting, Pro Rodeo Major Event Coverage, Western Fashion Trends Stallion Issue & Breeder’s Guide Major Event Coverage: Reining, Reined Cow Horse, Cutting, Pro Rodeo major event coverage focusing on riders, breeders, breeding, and training facilities. Insight on feed, supplements, horse training tack and stable equipment, how to keep your horse healthy (equine spas, treadmills, vibration plates, physiotherapy, etc.). Western Fashion Trends: From ranch wear, to show attire (shirts, jackets, jeans, chaps, boots, belts, hats), premier design apparel (the best of the west fashion and western fashion stores and boutiques), accessories (bags, hats, boots, shawls, scarves, etc.) and jewelry, western home décor, show horse tack including spurs, breast collars, saddle pads, headstalls, saddles, and more.
Stallion & Breeder’s Guide: Bringing the best stallions in the western equine industry together featuring stallion images, pedigree, show record and story, QR code link to video, email addresses and website (in the online magazine these are hyperlinked to either take you directly to the stallion’s website or email), social media platforms. YOUR OPTIONS MODERN GUN Quarter Horse
2013 AQHA/APHA Palomino Stallion Sire: Gunners Special Nite Dam: Taris Modern Design 5 Panel: N/N Incentive Program: NRHA Germany, Italy, Belgium Lifetime Earnings: $214.000,- +
Colonelfourfreckle
Scan to Play Video
Colonels Smoking Gun Katie Gun Gunners Special Nite
If you see a Play Icon on the Digital Version, the image is hyperlinked to take you directly to a video of the stallion. Scannable QR Code to a video of the stallion on in print version.
Mifilena
Mifs Doll Sidewinders Doll
Modern Gun
Boomernic MR Boomerjac Boogies Last Jac
Taris Modern Design Peppy San Badger Taris Little Vintage Taris Vintage
Show Record 2019 Reining By The Bay Open Derby Champion 2019 High Roller Classic Open Derby Reserve Champion 2018 NRBC Open Champion 2018 Reining by The Bay Open Derby Reserve Champion 2017 High Roller Reining Classic Open Stakes Reserve Champion 2017 NRHA Open Derby Finalist 2016 NRHA Open Futurity Finalist
Click for more An email address and websites are hyperlinked to either take you directly to the stallion’s website or email for more info.
ANY SIZE ADVERTISEMENT
Standing at: Scottsdale Equine Reproduction Center LLC www.scottsdaleequinepro.com
Frozen semen available in Europe www.frozen-partners.de
For further information contact Steve Braun +1 903 815 8550
FULL PAGE STALLION CARD QR CODE IN PRINT - DIRECT LINKS IN DIGITAL
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Get Social Click to connect on all current social media platforms to either see more videos, photos and discover more about the stallion.
Our Mission • 2021 The Champion Issue (March) 2020 Major Futurity Recaps World Champions Mare and foal Care - 2020 Major Futurity Recaps National Reined Cow Horse Association (NRCHA), National Reining Horse Association (NRHA), National Cutting Horse Association (NCHA) Futurity highlights focusing on riders, breeders, owners, all-around tack and show attire, feed and health products used for champion horses. European NRCHA, NRHA, NCHA Futurity highlights. National Finals Rodeo, Las Vegas, NV, highlights and PRCA World Champions. - Focus on 2020 NRCHA, NRHA, NCHA World Champions - Mare & Foal care Everything concerning foaling season from how to care for your mare and your foals – stalling and pasture, feed, supplements, vet tips, hoof care, guide to genetic testing.
• 2021 Western Lifestyle Issue (May) Fashion and Western Lifestyle Products, Feed & Supplements - Fashion and Western Lifestyle Summer Collections: western fashion (clothing, accessories and jewelry), ranch wear, home décor. Focus on the cowboy lifestyle with interviews. - Products, Feed & Supplements insight
• 2021 Stats & Facts (August) Reining, Reined Cow Horse, Cutting, Pro Rodeo Statistics Stat Stories - Reining, Reined Cow Horse, Cutting, Pro Rodeo Statistics (Lifetime Statistics, Top Riders, Top Owners, Top Breeders, Top Sires, Top Dams) - Stat Stories around top riders, owners, breeders, sires, dams
• 2021 Year In Review & Stallion Issue (November) Reining, Reined Cow Horse, Cutting, Pro Rodeo Major Event Coverage Stallion Issue & Breeder’s Guide Fashion Trends INTERNATIONALHORSEPRESS.com
Advertising Page Specs THE PUBLICATION WILL BE PRINTED BOTH IN THE U.S. AND EUROPE AND THE SPECS WILL DIFFER ACCORDINGLY. Please send in both U.S. and European sizes (or leave file open to resize and we can do that for you).
U.S. PRINT SPECS Full-Page
U.S. PRINT SPECS 1/2 Page Vertical
U.S. PRINT SPECS 1/2 Page Horizontal
U.S. PRINT SPECS 1/3 Page Vertical
Bleed Size 8.5’’ x 11.125’’ Trim Size 8.25’’ x 10.875’’ Safe Area 6.666’’ x 9.416’’
3.208’’ x 9.416’’ 8.15 x 23.92 cm
6.666’’ x 4.576’’ 16.93 x 11.62 cm
2.111’’ x 9.416’’ 5.36 x 23.92 cm
EUROPEAN PRINT SPECS Full-Page
EUROPEAN PRINT SPECS 1/2 Page Vertical
EUROPEAN PRINT SPECS 1/2 Page Horizontal
EUROPEAN PRINT SPECS 1/3 Page Vertical
Bleed Size 8.503’’ x 11.929’’ Trim Size 8.26’’ x 11.692’’ Safe Area 6.692’’ x 9.842’’
3,228’’ x 9,842’’ 8.2 x 25 cm
6,692’’ x 4.576’’ 17 x 12 cm
2.3’’ x 9.842’’ 6 x 25 cm
Bleed Size 21.59 x 28.26 cm Trim Size 20.96 x 27.63 cm Safe Area 16.93 x 23.92 cm
Bleed Size 21.6 x 30.3 cm Trim Size 21 x 29,7 cm Safe Area 17 x 25 cm
U.S. PRINT SPECS 1/3 Page Horizontal
U.S. PRINT SPECS 1/4 Page Vertical
U.S. PRINT SPECS 1/4 Page Horizontal
4.388’’ x 4.576’’ 11.15 x 11.62 cm
3.208’’ x 4.576’’ 8.15 x 11.62 cm
6.666’’ x 2.202’’ 16.93 x 5.59 cm
EUROPEAN PRINT SPECS 1/3 Page Horizontal
EUROPEAN PRINT SPECS 1/4 Page Vertical
EUROPEAN PRINT SPECS 1/4 Page Horizontal
6,692’’ x 3,346’’ 17 x 8.5 cm
6,692’’ x 3,149’’ 17 x 8 cm
6,692’’ x 2,362’’ 17 x 6 cm
INTERNATIONALHORSEPRESS.com
Material Specifications for Advertising The following are the digital specifications for customers and agencies submitting electronic ads to our publications. • Preferred Electronic File Formats: PDF, JPEG, TIFF or EPS • Other acceptable files include: QuarkXpress, Adobe Illustrator, Adobe Photoshop (please include fonts) We ask that you please adhere to these dimensions.
For any further info please contact our graphics department at: chiara@internationalhorsepress.com Phone +39 340 90 17 256
Prices for Print Ready Ads • Back Cover..............................................$2,000.00 • Inside Front Cover....................................$1,600.00 • Inside Back Cover.................................... $1,600.00 • Full Page................................................$1,400.00
• 1/2 Page.................................................$1,100.00 • 1/3 Page.................................................$ 800.00 • 1/4 Page.................................................$ 450.00 • Advertorial 1 Page...................................$ 800.00 • Advertorial 2 Page...................................$1,000.00 • Ad Design & Graphics..............................$ 300.00
IHP In House Graphics Department Our in-house graphics department at International Horse Press is here for you to build your ads and or/advertorial campaign and satisfy your needs. Specialized in the equestrian world, we also build ads around your product. Need a full campaign which includes Blogs, Web Banners, Advertorials, Show Programs, Banners, and Media Promotion? We can do that for you, because “We Care, We Create, We Reach!”
INTERNATIONALHORSEPRESS.com
Digital Advertising Demographics (May 2019 - May 2020) Website
www.internationalhorsepress
International Horse Press
Cowboy’s News
International Horse Press
Average Organic Monthly Reach 270,000
Average Organic Monthly Reach 125,000
Average Organic Monthly Reach 490,000
Female 69% Men 31%
Female 62% Men 37%
Female 48% Men 52%
Female 49% Men 51%
Age
Age
Age
Age
18-24 25-34 35-44 45-54 55-64 65+
8.5% 22.5% 20.9% 15.5% 16.9% 15.7%
13-17 18-24 25-34 35-44 45-54 55-64 65+
2% 11% 25% 22% 19% 13% 8%
13-17 18-24 25-34 35-44 45-54 55-64 65+
1% 13% 26% 25% 21% 10% 4%
Top Instagram Posts Cutting, Reining, Bull Riding, Roping, Reined Cow Horse, Ranch Riding
INTERNATIONALHORSEPRESS.com
13-17 18-24 25-34 35-44 45-54 55-64 65+
9% 27% 30% 17% 9% 3% 1%
We promote, We Blog, We E-Reach • Personalized Blogs: Align your brand by sponsoring an online blog
• Customized Blogs: Featuring your product
Web Banners • Web Banner on homepage or on specific discipline page
Eblast • Stand-Alone Eblast - Your logo is embedded in our Eblast sent to our full email list driving customers to your website. * included in certain packages
INTERNATIONALHORSEPRESS.com
Digital Advertisement Page Specs
Full-Page
1/2 Page Vertical
1/2 Page Horizontal
1/3 Page Vertical
Bleed Size 8.503’’ x 11.929’’ Trim Size 8.26’’ x 11.692’’ Safe Area 6.692’’ x 9.842’’
3,228’’ x 9,842’’ 8.2 x 25 cm
6,692’’ x 4.576’’ 17 x 12 cm
2.3’’ x 9.842’’ 6 x 25 cm
1/3 Page Horizontal
1/4 Page Vertical
1/4 Page Horizontal
Web Banner Specs
6,692’’ x 3,346’’ 17 x 8.5 cm
6,692’’ x 3,149’’ 17 x 8 cm
6,692’’ x 2,362’’ 17 x 6 cm
243x243 pixels 300dpi
Bleed Size 21.6 x 30.3 cm Trim Size 21 x 29,7 cm Safe Area 17 x 25 cm
Material Specifications for Digital Advertising The following are the digital specifications for customers and agencies submitting electronic ads to our online publications. • Preferred Electronic File Formats: PDF, JPEG, TIFF or EPS • Other acceptable files include: QuarkXpress, Adobe Illustrator, Adobe Photoshop (Please include fonts) • Web Banner Preferred Electronic File Formats: PDF, JPEG, TIFF or EPS
INTERNATIONALHORSEPRESS.com
Digital Promotion Prices • Stand-Alone Eblast........................................................................................................................$ 200.00 • Stand-Alone Facebook Post.............................................................................................................$ 150.00 • Customized Blog...........................................................................................................................$ 500.00 • Personalized Blog..........................................................................................................................$ 300.00 • Ad on personalized Blogs................................................................................................................$ 500.00 • Web Banner / Monthly....................................................................................................................$ 100.00 • Web Banner / Yearly ......................................................................................................................$1,000.00
INTERNATIONALHORSEPRESS.com
Press Offices run by International Horse Press Our team is onsite at major European events and produces/coordinates all advertising tools (Show Programs, Draw Sheets, Videos on Big Screen, Champion and Sponsor Interviews) as well as pre and post promotion. We are available to offer our advertisers customized and discounted advertising opportunities.
NRHA European Futurity
Global Youth Reining Cup
NRHA European Derby
IRHA/NRHA Futurity
Bo Ranch Maturity
IRHA/NRHA Futurity
Media Partnerships NRHA Corporate Media Partner The Run For A Million Media Partner Sponsors ERCHA Media Partner Sponsors NRHA European Affiliate Championship Media Partner Sponsors NRHA/IRHA/RHF Global Youth Reining Cup Media Partner Sponsors
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NRHA European Affiliate Championships
European Reined Cow Horse Association ERCHA Media Contact & Press Office
Advertising Contact Information Chris Maedche - National Advertising Sales Director/USA Executive 130 Road 3950, Farmington, NM 87401 Phone: +1 (505) 681.3595 doubleoranch@hotmail.com Simona Diale - Advertising Sales Manager Europe/South America Phone: +39 340 53.54.629 +1 (405) 315.0509 simona@internationalhorsepress.com Chiara Milani - Director of Graphics & Design Phone: +39 340 90.17.256 chiara@internationalhorsepress.com
International Horse Press EUROPE 15121 Alessandria, AL | ITALY International Horse Press USA Orlando 32833, FL | USA
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