Lsnc ip final june 2015 by InterpNEWS

John Veverka & Associates June 25, 2015

Table of Contents Page Leslie Science and Nature Center Introduction and Project Overview.

Leslie Science and Nature Center Objectives and Theme.

Interpretive Storyline Flow Chart.

Interpretive Site Index

Interpretive Site Location Maps

Interpretive Planning Site Inventory and Story Development Forms.

O-1 O-2 O-3 O-4 O-5

14 15 17 19

O-6

O-7 O-8 F-1 F-2 F-3 F-4 F-5 F-6 F-7 B-1 B-2 B-3 B-4 B-5

Orientation/Direction Sign on Traver Road Entrance. Orientation Kiosk in the main parking area. Black Pond Trail Entrance/Orientation Signage Public Garden Orientation/Information Panel. Orientation signs directing visitors to different LSNC buildings, trail heads, etc. Building name signage (can be interpretive signs too, with a brief of that each building was once used for historically). Insect habitat demonstration area. Proposed Orientation Shelter with Exhibit Panels on LSNC historic land use time line. Main House (Historic Leslie House) Office Critter House (Potential visitor Center function - TBD) Critter House as a LSNC Gateway Facility DTE Energy House. Outdoor amphitheater/program site (Large fire pit by critter house). Proposed Interpretive Playground (Location to be determined - probably close to the critter house/Black Pond Trail Head area). Proposed Black Pond Trail discovery study areas. Children's Garden Site (Project Grow area). Bird of Prey Interpretive Area Black Pond vernal pool (and glacial geology interpretation). Glacial History/landscape Vista/Viewpoint(s) - Glacial Moraines and glacial till soils. Succession Growth Area from farmland.

21 22 23 24 26 27 28 30 32 35 36 40 42 45 47 49 52

B-6 & 7Oak Savanna/habitats (from 1997 thesis recommendations) B-8 Osage Orange Hedge Row (and trail) B-9 Living Insect Landscape Interpretive Area B-10 Invasive plants removal sites/program (demonstration areas along Black Pond Trail. T-1 Black Pond Trail T-2 Sensory Trail A-1 Historic Agricultural Orchard Plantings (dispersed) - Walnut Trees, etc. Implementation and Phasing Matrix. Appendix A

Review/Suggestions for a new marketing strategy and advertising materials.

Appendix B - Visitor Analysis

53 54 56 57 59 61 62 63 73 85

Leslie Science and Nature Center Introduction and Project Overview.

Our History: The Leslie Legacy The Leslie Family From 1923 through 1976, Dr. Eugene and Emily Leslie lived in a home surrounded by fields, prairie, and woods that had views of the City of Ann Arbor. Dr. Leslie was active in the field of chemical engineering and was a professor at the University of Michigan. The Leslie property was the headquarters for much of his pioneering work that developed new technologies, such as no-knock gasoline. Additionally, he and his wife Emily planted fruit trees and sold apples, peaches, cherries and raspberries. They raised Hereford cattle, hogs, and the feed to supply the animals. They built additional buildings on the site - the honey house (now the Critter House), the spray house, and the farm cottage (now the caretaker's cottage). Emily Leslie was enthusiastically involved in community projects. She was active in the Ann Arbor Garden Club and the National Farm and Garden Association. The Enduring Gift The Leslies enjoyed having neighborhood children play on their land. The Leslies wanted to preserve their land for children and decided to deed their property to the City of Ann Arbor with a request that it be used for children. Emily and Eugene Leslie died within a few months of each other in 1976. Upon their death, the land and buildings were passed on to all of the citizens â&#x20AC;&#x201D; especially the children â&#x20AC;&#x201D; of Ann Arbor. With this gift, the City established Leslie Science Center in order to provide children with an opportunity to explore the rich natural resources around them. Today, the Leslie legacy is extended through the generous gifts of caring individuals who share this vision. A Vision Takes Shape In 1986, the City of Ann Arbor developed a Master Plan to reinforce the educational value of the property and honor the legacy of Dr. and Mrs. Leslie. This plan developed into educational programs that became very popular. These programs took place in Dr. and Mrs. Leslie's house (the Leslie House) and in their garage (now our office and our first Critter House), but the space quickly became inadequate. The Center needed a new building. A team of visionary architects, dedicated City staff, and committed citizens worked together to design a building that would meet this need. They worked to create a building that honors the past, the present, and the future of the Center. The DTE Energy Nature House was built in 2000 on the footprint of Dr. Leslie's original laboratory building, and serves as a guide and a reminder to live lightly on the land. The DTE Energy Nature House features photovoltaic arrays, composting toilets, a grey water planting bed, and recycled materials. At this time, the Honey House was renovated for our new and improved Critter House. These three indoor spaces serve as launching pads for our school groups and camps. With the Critter House now in its permanent home, we renovated the first critter house to provide space for public reception, office staff, and our store.

Sustaining the Vision as an Independent Nonprofit In July 2007, Leslie Science Center separated from the City and became Leslie Science & Nature Center â&#x20AC;&#x201D; an independent, 501(c)(3) nonprofit organization. This allows folks to receive a tax benefit for their contribution to LSNC. This transition provided the Center with the best governance structure for a sustainable future. The City continues to own and maintain the buildings and grounds. As we look to the future, we're immensely grateful for the vision of the Leslies and the gift it has been to the thousands of children, families, and individuals who have come to play, learn, and explore the wild and wonderful landscape! (From the LSNC website). As part of this total mission and vision the LSNC Interpretive Plan is a tool to look at not only what the LSNC is, but more importantly what the LSNC "can be". The objectives an theme developed by a LSNC staff focus workshop, and site analysis conducted by JVA, provides some new ways to think about the LSNC. Each individual interpretive inventory and assessment looks at new ways to bring the many LSNC stories and experience/learning opportunities to new life. This includes: - Looking at new wayfinding systems and signage. - Review of the need for an interpretive facility - or making several smaller interpretive centers. - Review and revision suggestions for the Critter House. - Review and addition of the concept of a LSNC Landscape Museum. - Updating interpretive media for the Black Pond Trail and Sensory Trail. - Review and analysis of current marketing materials and strategies. - The need for updated website portal. - 5-year implementation and phasing strategy. The Interpretive Plan is more like a map quest document in philosophy. The theme and objectives provide the ultimate destination. The planning strategies provided in the site assessment forms are the working road maps to get you to where you want to be. Enjoy the ride.

Leslie Science and Nature Center Objectives and Theme. Leslie Science and Nature Center Interpretive Objectives and Theme Working Draft 19 December 2014

Vision Statement:

Leslie Science & Nature Center enables individuals and communities throughout Southeastern Michigan to establish lifelong connections with the natural world and encourages efforts to support and protect it for future generations. Interpretive Overarching Objectives: During or upon completion of their visit, the majority of visitors will:

- Feel a sense of "welcome" when they visit and feel comfortable in approaching and talking with LSNC staff. - Begin to recognize a new or renewed connection to the natural world. - Feel a new or renewed connection to Michigan Wildlife and natural habitats and landscapes. - Feel an enhanced individual responsibility to be a caretaker of our natural heritage. - Desire to discover more about the natural history (plants, animals, geology and history) the LSNC site, and Michigan wildlife in general. - Understand the LSNC main mission and goals as they relate to the preservation and protection of the LSNC and reconnecting visitors with the natural world. - Understand the LSNC main mission and goals as they relate to the preservation and protection of the LSNC and reconnecting visitors with the natural world.

Site Specific Learning/behavioral Interpretive Objectives: - Be motivated to explore the LSNC trails, programs and year round opportunities to discover, explore and experience Michigan's rich natural and cultural heritage. - From learning about year round programs and recreational learning opportunities, be motivated to come back and enjoy the LSNC often. - Learn what types of ecosystems existed at LSNC.

- Will encourage friends and relatives to visit (or come with them) to the LSNC. - Learn some examples of the complex relationship between Michigan native plants, insects, wildlife, etc. and what happens with this natural connection is broken. Emotional Objectives: During or upon completion of their visit, the majority of visitors will:

- Feel a renewed connection to the natural world and habitats of the LSNC property. - Local residents will feel that the LSNC complex adds to their personal quality of life for them and their families. - Be curious and want to learn/discover more about the natural and industrial history of the nature center.

Interpretive Theme An interpretive theme is the one main idea or concept that all of the interpretive programs, services and media strive to illustrate. For LSNC the draft interpretive themes are:

LSNC helps visitors make powerful personal connections between themselves and the natural world that they are a part of. LSNC is a historic landscape where science and nature are connected in surprising ways.

Draft 25 March 2015

LSNC helps visitors make powerful personal connections between themselves and the natural world that they are a part of.

LSNC's 14,000 year old glacial history and landscape is within the Fort Wayne terminal moraine represents a wide variety of habitats an biotic communities that we can reveal to our visitors and help them connect with our geological legacy.

The LSNC historic landscape was and is a landscape in transition, from early Michigan settlers to the legacy of Eugene and Emily Leslie. Between 1826 and 1911five different families owned this property.

Late succession oakhickory woods. Black Pond vernal pond

Russel Tinkham house built in 1911.

Wet Forest habitat. Dry shrub thicket

1921 land/home sold to Carl LaRue.

Laboratory. Wet meadow.

Orchards. Old farm fields

1923 Emily and Eugene Leslie first lease the home/land from LaRue.

Livestock. Additional buildings added.

Upon their deaths the land was willed to City of Ann Arbor. LSNC formed in 1991.

Glacial soils.

Nature House demonstration of "green technology" visitors can use at home.

LSNC Wildlife/habitats conservation programs works to protect the LSNC living treasures and serves as a tool motivate visitors to practice Natural Resource conservation techniques at their own homes or properties.

LSNC Live Animal interpretation focus on Native Michigan Wildlife helps visitors connect with LSNC conservation programs.

Diversity of plants, animals associated with each different type of habitat including indicator species. Impact of invasive plants on native plantshabitats.

Raptor Program. Critter House. Interpretive programs, demonstrations and naturalist led hikes.

LSNC management plan in place.

LSNC/City of Ann Arbor conservation management priorities and programs. Wet Meadow Management (with focus on threatened insect species). Vernal Pond management (as needed) and preservation.

Shrub land management return to oak-hickory

Oak-Hickory Woods restoration, control of invasive species.

Leslie Science and Nature Center Interpretive Site Index O-1 O-2 O-3 O-4 O-5 O-6 O-7 O-8 F-1 F-2 F-3 F-4 F-5 F-6 F-7

Orientation/Direction Sign on Traver Road Entrance Orientation Kiosk in the main parking area. Black Pond Trail Entrance/Orientation Signage Public Garden Orientation/Information Panel. Orientation signs directing visitors to different LSNC buildings, trail heads, etc. Building name signage (can be interpretive signs too, with a brief of that each building was once used for historically). Insect habitat demonstration area. Proposed Orientation Shelter with Exhibit Panels on LSNC historic land use time line. Main House (Historic Leslie House) Office Critter House (Potential visitor Center function - TBD) DTE Energy/Nature House. Outdoor amphitheater/program site (Large fire pit by critter house). Proposed Interpretive Playground (Location to be determined - probably close to the critter house/Black Pond Trail trail head area). Proposed Black Pond Trail discovery study areas (locations TBD - will be discussed in Black Pond Trail planning forms).

B-1 Children's Garden Site (Project Grow area). B-2 Bird of Prey Interpretive Area B-3 Black Pond vernal pool (and glacial geology interpretation). B-4 Glacial History/landscape Vista/Viewpoint(s) - Glacial Moraines and glacial till soils. B-5 Succession Growth Area from farmland (from 1997 thesis recommendations). B-6 Oak Savanna/habitats (from 1997 thesis recommendations) B-7 Late stage succession Oak Savanna (Black Pond Trail route). B-8 Osage Orange Hedge Row (and trail) - from 1997 thesis (visited - good interpretive area). B-9 Living Insect Landscape Interpretive Area. B-10 Invasive plants removal sites/program (demonstration areas along Black Pond Trail. T-1 Black Pond Trail T-2 Sensory Trail A-1 Historic Agricultural Orchard Plantings (dispersed) - Walnut Trees, etc. Can be part of a LSNC Landscape Campus self-guiding brochure? Interpretive Site Locations Maps are provided on the following pages to show general locations for all the interpretive facilities and resources inventoried.

10 A-1 Walnut trees/ orchard trees - multiple locations. B-5 Multiple locations for succession growth area interpretation. Also B-14 Shrub Thicket.

O-3/T-1 F-6

O-3 F-3

O-8

A-1 F-4

B-9 Osage Orange Hedge Row

F-5

B-2

B-1 O-4 O-7

O-5 F-2 F-1

O-6

O-2

Building signage/names .

B-9

New insect habitat interpretive area and trail.

B-10 General Area B-3 B-4 Multiple locations for glacial geology interpretation. B-13

B-6 and B-7 - Oak Savanna Habitat general area (most of Black Pond Trail).

Proposed trail discovery activity areas (for position only). F-7

B-11 Invasive species removal area - site may change.

B-5 Multiple locations for succession growth area interpretation.

B-10

T-1

T-2 Sensory Trail T-1 Trail Head.

Note - blue numbers represent trail marker locations to be re-marked with new SGT marker system.

T-1 Trail Head.

Main "Black Pond Woods Trail" is noted in black. White trails are other access trails to be used by education staff for programs or other activities.

Interpretive Planning Site Inventory and Story Development Form Sets.

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: O-1 Site Name: Orientation/direction sign to LSNC on Traver Entrance Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: This is the main entrance site for the LSNC as well as a directional sign for LSNC when making the turn onto Traver Road (see site map below). It is easy to make a mistake the bike path for the entrance (see map) and think that the paved walkway "is" the entrance road as well, and needs to be better marked as a pedestrian walkway and the main entrance is down the road on the left and needs to have the entrance sign turned to be perpendicular to the road for easier viewing. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - First time visitors will be better able to way find to the LSNC off the main access roads. - Add LSNC sign right below the signs for the golf course (new signs were added - done). Recommended Interpretive Media Options: - Orientation direction sign with arrow (added to golf course brown signs) - Improved and higher profile LSNC entrance sign (sign examples will be provided). Site Photo(s):

Orientation to LSNC new sign now there.

O-1 directional and main entrance signage. Visitors can mistake the walkway/bike path here for the main entrance needs a clearer NO ENTRANCE sign.

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: O-2 Site Name: Orientation kiosk - main parking area. Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: The main parking area orientation kiosk upgrade could serve several new functions as well as current orientation (site map). These functions can include: - Introducing the LSNC main theme and mission. - Brief overview of key environmental assets. - Improved site map with contact phone numbers or web site. - Information on any future cell phone interpretation. - Hours of operation. - Program or event schedules. Note: some of these functions could be moved to the new recommend orientation shelter O-8 as an option. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Have a sense of arrival for new visitors. - Be able to quickly orient themselves to facilities and program locations. - Learn about the trail locations. - Learn about upcoming programs or services. - Learn LSNC phone numbers and web site information. - Learn about any cell phone interpretation options or availability when developed. Recommended Interpretive Media Options: For this location a new two- panel kiosk design is recommended. Some design options are provided on the following page.

Site Photo(s):

Current main orientation kiosk (yellow circle) and close-up of site map. No other orientation information is currently provided. Some improved kiosk designs are shown below for the main orientation kiosk as examples. (Note: Some examples of kisok with 1 side of the display is a map/info and the other side is a lockable bulletin board. There needs to be lighting since people come after dark - can be addedNo brochure holders- give direction on where to find more information. Also bulletin board would be for important updates- events, trail closures also send visitors to website or office for more info. Needs a roof for sun and for electric lighting. We can provide a new sketch of this for you.)

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: O-3 (Part of T-1) Site Name: Black Pond Trail Entrance/Orientation Sign(s). Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: The main topic for interpretation here will be to introduce (repeat) the LSNC main interpretive theme and give the visitors a good orientation to what they will see/discover/learn when using the Black Pond Trail. This will focus on the landscape (glacial story) and how the landscape history affected the kinds of habitats, ecosystems and natural history of the area. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Learn the trail route/location and general walking time to complete the loop. - Learn what the trail marking system is (international SGT logo). - Be made aware of any safety issues (proper footwear, poison ivy, etc.) - Understand the main interpretive theme. - Will learn about interpretive media options (brochures, cell phone interpretation, etc.). - Will learn how to connect with future electronic media (iPads, smart phones). - Be motivated to walk the trail many time as the stories and experiences (and interpretation) changes. Recommended Interpretive Media Options: Interpretive media would be the development/addition of trail head signage at each of the two trail heads. We will have to decide which trail head would be the "main" one for self-guiding media to begin from. A draft trail head sign is provided on the following page. Note: This sign will be a duplicate of a sign that will be placed at the trailhead by the fire circle. The difference would be the â&#x20AC;&#x153;you are hereâ&#x20AC;? dot. So we really are not deciding which one is the main one.

Site Photo(s):

Formal trail head will be moved to new location by the parking lot/garden area.

One of the two trail head entrances with no key information provided. New trail head orientation signs are recommended (see sample design/content below and upper right). Note: Due to the gardens undergoing changes this year that the trailhead sign would be moved from the edge of the woods to the edge of the parking lot leading them to the woods. We also discussed adding to this sign info about leading the visitor to the insect garden entrance. Trail head sign basics (a standard design for all trail head signs). 1. A trail location map. 2. Note trail length and, more importantly, the average walking time. 3. Have the trail name, and identify trail marker icons for visitors to watch for. 4. Message about trail theme and sites/features. 5. Safety message. 6. Availability of additional trail interpretation media (leaflets, web site library, cell phone). 7. Parks Logo is optional based on policy.

Welcome to the Black Pond Interpretive Trail and Landscape Museum. Why a living museum - This 15,000 year old landscape was shaped by glaciers - exhibits of their work you can still see today - in fact, you are standing on it. Other living exhibits are the habitats, plant and animal communities, the seasonal changes to the land and its past human history as well. This loop trail is about a mile long or about a 50 minute walk. Check out the trail route on the map to your right. When you walk the trail you will also burn 218 calories, or about 2 brownies! â&#x20AC;&#x201C; so trail walking is good for your heart too. Follow the self-guiding trail markers. Want to discover more? Self-guiding leaflets for this trail are available at the Visitor Center, and also on our Web Site. Think Safety: Sturdy walking shoes are recommended â&#x20AC;&#x201C;and for the safety of our plants and animals, please stay on the trail. Have a great walk through our living Michigan Landscape Museum.

http://www.lesliesnc.org/

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: O-4 Site Name: Public Garden Orientation/Information Panel. Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: Basic orientation/information sign to update/replace current identification sign (see photo). The main objective is to let LSNC visitors know what this area is and, should they be interested, in how they may use it. Also to provide garden management contact information. Sections of the garden area may be used for LSNC interpretive demonstrations - types to be determined. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Learn what this garden area is (not officially part of the LSNC). - Learn who manages the garden project and their basic contact information. - Understand the goal of the public garden. Recommended Interpretive Media Options: The interpretive media would be an updated orientation panel. Initially it could be developed using "sticky back vinyl" as the sign medium, on a aluminum plate and then framed. This is a very inexpensive sign medium, lasting about one season for color and appearance. Costs from Kinkos for a 2' x 3' panel would be $78.00 with a life of about 3-months in the sun, longer if in shade. Interior use is several years without significant fading. Small panels would be about $50.00 each. (Cost is for the vinyl printing only). A 2' x 3' interpretive panel using highpressure materials or metal would be about $4000.00/panel depending on mounting systems. Costs include final design, fabrication, mounting materials and shipping.

Site Photo(s):

As one of the "first visual impressions" of the LSNC to first time visitors, the Garden has a very "un-kept" appearance which needs to be better managed. The information sign doesn't provide visitors with any information about the Garden area, its goals, etc. which a new orientation panel would remedy. Also to access the Black Pond Trail Head (yellow circle top photo) visitors would not know that the trail head is there or have to wonder through peoples garden projects. A new clear access trail from the parking lot to the trail head is needed here.

A new orientation panel is recommended to replace this sign for the reasons noted.

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: O-5 Site Name: Orientation signs directing visitors to different LSNC buildings, trail heads Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: This would be a simple wayfinding sign post directing visitors to the different LSNC buildings, amphitheater and trail heads. It is suggested that it be located by at the top of the walkway from the parking area (see examples below). Visitors should we be able to see this from the parking lot welcome sign. The wayfinding could be color coded to the appropriate sign on a building or icon.

Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - be able to "way find" themselves to the various offices, buildings, facilities and trails located within the LSNC grounds. The actual design (materials, colors) would be keeping with LSNC grounds architecture. Recommended Interpretive Media Options: As illustrated.

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: O-6 Site Name: Building identification signage. Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: This would be simple but well designed building/facility identification signage. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: To continue the on-site wayfinding program, each building would have a new identification sign, which could also include some historical information. Recommended Interpretive Media Options: Can be color coded for wayfinding.

Formally the home of the Leslie family - the founder of the Leslie Science and Nature Center.

Draft design sample for new LSNC building identification signage (size TBD - using photo imaging metal signs (Beaver Sign Co.).

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: O-7 Site Name: Insect Habitat Demonstration Area (trail entrance sign). Site Location: Refer photo below: Is it at the beginning of the access trail by the gardens. The exact area can be staked for final placement location. Main interpretive topic(s) or subjects to be interpreted: This is a new demonstration area being developed to be given to the natural succession process and to attract insects (butterfly garden plantings, etc.) The orientation panel would identify this as the Insect Habitat Demonstration Area, and provide interpretive graphics of some of the common insects visitors might see as they walk the trail through the area, and relate to the plants that are connected to some of the insects life cycles. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Learn that this is a insect habitat demonstration area and experience. - Learn what insects they might see in the area, and connections to plant species. - Enjoy seeing the different insect species and learning about their natural history and life cycles. Recommended Interpretive Media Options: - One 2' x 3' Interpretive panel. This might only be an orientation panel to the trail and then 2nd stage would be to create a trail guide to interpret trail. So is this just directional and then the latter ones are interpretive.

- One seasonal self-guiding leaflet (available as a PDF) via the LSNC web site or laminated loan copy available at the LDNC office.

Orientation sign would be located here at the entrance to this trail/demonstration. Additional wayfinding would be on the main trail head sign for the Black Pond Trail.

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: O-8 Site Name: Proposed Orientation Shelter with Exhibit Panels on LSNC historic land use time line. Site Location: Refer to the site location index map. This would be located where the old "spray house" currently sites (see photo below). Main interpretive topic(s) or subjects to be interpreted: With indoor exhibit space at a premium, it is suggested that an outdoor picnic shelter type interpretive orientation exhibit be developed. Its main topics for interpretation would include: - Historic time line of the Leslie property. - Glacial history and timeline interpretation (how the glacial landscape was formed). - An overview of the habitats and ecosystems of the LSNC. - Orientation to the Black Pond Trail and Landscape Museum concept and experience. - Information on self-guiding media (PDF trail guides, cell phone interpretation, guided tours, etc. (via a lockable bulletin board). Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Gain a good overview of the historic land use of and around the LSNC property. - Understand how the LSNC glacial landscape was formed. - Learn the general thinking as to how Black Pond was formed. - Be invited to the Critter House to see some of Michigan's and LSNC residents. Recommended Interpretive Media Options: The recommended media would be a standard picnic shelter with interpretive panels (about four - 3' x 4' in size) placed along the back wall of the shelter. Some sample photos of this concept are provided on the following page.

This area shouldn't to be too congested with a pavilion and interpretive panels due to your visitor trends and flow. As discussed, the pavilion could be down in the O-4, B-1 area with a bathroom. But it is suggested grouping the interpretive elements into a program zone might be more efficient, and provide a good meeting point for groups as well. There is not a "right" answer. Just a better management layout. General location for the picnic/interpretive shelter, replacing the old spray building.

These are general concepts of a typical picnic shelter, but with interpretive exhibit panels mounted in it - along one back wall. So the facility can still serve as a picnic shelter/gathering place for programs, etc. We can provide a sketch if you would like to continue with this option. Restrooms can be built in/attached as well.

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: F-1 Site Name: LSNC Main House (Administration Building). Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: While this is now the main administration building it is also a historic home of the Leslie family. The main topic then would focus on the Leslie family and their work and lifestyle as well as their intended "legacy" for the children of the area (Leslie Laboratories Master Plan document, City of An Arbor, November 1983). Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: -Understand the legacy that the Leslie family wanted to leave the community. - Learn what the Leslies work in farming and agriculture involved. - Learn more about just who Dr. Leslie was and his many contributions. Recommended Interpretive Media Options: - Exterior interpretive panel (2'x 3') by the Administrative Offices. (Could be wall mounted or self-standing podium mounts). - Interpretation of the Leslie family here in the early 1920's via a historic land use timeline recommended for site O-8 (interpretive orientation shelter). - Interpretation of the Leslie legacy (using historic photos) as a page on the LSNC web site. Site Photo(s): The Leslie home in the 1920's. Note the rural farming landscape of that time period.

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: F-2 Site Name: Office building/gift shop and sales. Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: Orientation to LSNC programs and services, classes and events. Gift shop sales as well and main information point for visitors until such time as the suggested development of the "Critter House" as a visitor contact area is developed. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Using new wayfinding signs on each building, visitors can easily locate the office. - Serve as a hub for dispensing trail guides and related marketing information.

Recommended Interpretive Media Options: Replace old building identification sign - draft new sign.

Site Photo(s): Note: the outdoor raptor area by the left in this photo (arrow) could have a set of temporary interpretive panels (based on species) interpreting why the bird is here and inviting visitors to the main raptor area.

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: F-3 Site Name: Critter House Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: The "critter house" is one of LSNC's best assets, but also an administrative challenge. This is due in part to the animal displays having so many exotic/non-native species on display. The first impression is more of a "pet shop" look. I think that several main changes are recommended for this facility. 1. Only display Michigan native species as part of the interpretation of LSNC habitats and the vernal pond interpretation. 2. Provide interpretation for each native species on its habitat and related natural history. 3. A non-native species could be displayed only to interpret the impact that non-native species have on the local native species. 4. Change the name of the facility from "Critter House" - which sounds more like a pet store - to something like "Michigan Native Wildlife Center". Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Be able to see and learn about native Michigan wildlife species that were/could be found here on the grounds of the LSNC. - Learn the basic natural history and seasonal life cycles of the species being interpreted. - Understand how climate change issues might affect Michigan wildlife species and their associated habitats. - Be encourages to look for some of the native wildlife species during their Black Pond Trail walk. - Through public programs and interaction with the Center care takers, have the opportunity for a wildlife experience (hold a snake, etc.) to more strongly connect with MI wildlife. - Discourage visitors (students) from keeping native wildlife as pets.

Recommended Interpretive Media Options:

The critter house has two sections - one with animal displays and aquariums, the other a more classroom oriented space (photos above). First, for the small animal display area, it is suggested that a re-design of the interior of the display room be completed. One recommended option is shown below with a exhibit wall "front" being designed to present all the small animal displays and aquariums. As the exhibit room is fairly small, this exhibit wall is hinged and opens to the front like a big door, to allow all of the displays to be services, cleaned, or for feeding. I think it will give the display area a much cleaner look and also prevent children from putting their hands into open displays. We also talked about adding discovery elements such as Flip up panels that reveal and answer to a question, touch boxes, etc. Adding hands on elements that are easy to update. This system could be used on one main wall, or on two walls. This should be part of a design project to re-vamp the critter house and evolve it into a Michigan Native Wildlife Center.

Interactive exhibit wall murals can have lift doors and discovery boxes as part of the design as well as audio and sensory activities. We can easily incorporate live animal tanks/displays into designs like this one.

As space is a prime resource in LSNC buildings, this could be used as a multi-purpose Michigan Wildlife Interpretive Center. It could use one of the exhibit walls as shown on the previous page, This design would interpret all of the different major ecosystems of LSNC and can include live animal enclosures as well.

- Interpretation of the different habitats of LSNC. - Interpretation of Black Pond vernal pool and its seasonal life cycles. - Seasonal interpretation (bird migration, wildflowers, insects, etc.) - Interpretation of visitors role in resource protection and stewardship. Note that the exhibit modules can also use video and audio exhibit media, and also hands-on learning opportunities. These modules would be velcro carpet overed so that exhibit velcro can be used for staff to easily change the exhibit materials, photos and text. As a Gateway Facility, the Critter House (Michigan Native Wildlife Center) mission would be the "welcome", information and orientation and Wildlife Interpretive Center for the LSNC. Due to the location of the Critter House to other LSNC interpretive opportunities, the Critter House worldbe a gateway facility to the Black Pond Trail system, birds of pray exhibits, and recommended "interpretive playground". As a gateway facility its objectives would include: 1. Be the main meeting point for interpretive programs and guided walks. 2. Be a location for visitors to obtain self-guiding trail guides (laminated to be returned). 3. Provide visitors with orientation and information about all LSNC intepretive programs, trails, exhibits and related special events and experiences. 4. Provide visitors with any self-guiding materials for trails. 5. Provide an overview of the mission and objectives of the LSNC. 6. Provide an introduction to Michigan wildlife that can be seen and is managed at the LSNC. 7. Gain a general overview of the history of the LSNC. 8. Serve as the LSNC gift store and volunteer recruiting center. 9. Other services as directed by the LSNC director. There is also space available outside the classroom for developing interpretive displays and demonstrations on: - Exhibit of different types of bird feeders. - Exhibit of butterfly gardens using native plants. - Exhibit of butterfly boxes and bat boxes. - Interpretation on soils and soil sciences (glacial history). As part of the Gateway Concept and Michigan Native Wildlife Center interpretive mission, a new total re-design of the building is recommended. The next phase would then include: - Developing a new MNWC building floor plan. - Developing concept drawings for new exhbits (as shown above) - Developing a new wayfinding system to and from (and onto the site) from the Gateway. - Developing a new reception area.

Here are some computer generated general concepts of a building re-design from a recent project for a facility of the approximate size of the current " Critter House" footprint.

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: F-4 Site Name: DTE Energy House Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: The DTE Energy Nature House showcases energy systems, building techniques, and recycled materials that enable us to live lightly on the earth. Change the name to DTE Energy House, it really isnâ&#x20AC;&#x2122;t a nature house. That the name nature house makes one think that it will have nature elements inside and educate on nature. We're confident Dr. Leslie, a scientist and researcher, would have been intrigued by the green technology that makes the DTE Energy Nature House hum. As someone dedicated to environmental protection, we know he would have loved the sustainable, low impact model it presents. Leslie Science & Nature Center is itself an example of the difference one or two people can make. The Nature House, likewise, illustrates the positive impact each of us can have in our world. Small actions add up! Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Learn the main features being utilized and demonstrated by the DTE Energy Nature House including: Solar Energy Photovoltaic arrays on the roof convert the sun's energy into useable electricity. A ten-inch-thick mass wall absorbs energy from the sun and helps to retain heat in the building. Solar thermal panels on the porch heats the water the in the building. Water Conservation Composting toilets use no water and incorporate a simple system of natural aerobic biological reduction to convert human waste into compost. Grey water from kitchen and bathroom sinks is piped through a planting bed in the basement where the water is filtered and reused much the same way that a wetland naturally cleanses water. Rainwater is collected from the roof and stored in underground cisterns to be used for irrigation and to fill our aquariums in the Critter House.

Natural and Recycled Materials The DTE Energy Nature House's ceramic tiles were made from recycled auto glass, the carpet tiles utilize 100% recyclable materials, and interior finishes are made from the chaff of sunflower plants, soy resin, and low-VOC paint. - Learn that Leslie Science and Nature Center(LSNC) is a GuideStar Exchange Silver

Participant, and what that means. Recommended Interpretive Media Options: - Two 2' x 3' exterior interpretive panels - photo of the building with arrows noting the DTE Energy features. Also interpretation of the benefits of using the demonstrated systems. - Interpretation via the LSNC web site. While there is a nice presentation, this can be upgraded with more photos and interpretation of the features. - YouTube video with an educator giving a tour of the Nature House (outside and inside) interpreting and illustrating the various energy features. This could be accessed via a link on the LSNC Nature House web site page. Site Photo(s):

The Energy House classroom is usually busy and does not have a lot of room for formal exhibits, but could use one of the movable interpretive exhibit modules for temporary exhibits focusing on the features of the Energy House, and also on Dr. Leslie and his work and artifacts for display and interpretation. It is possible to have a series of interactive interpretive panels inside for visitors to enjoy while waiting for children's programs to be completed.

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: F-5 Site Name: Outdoor amphitheater/fire pit by Critter House. Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: NA - program presentation and tour staging area. As this is by the Black Pond Trail access and the BPT Interpretive Trail Sign, we could have an interpretive panel here on the "landscape museum" concept as well as interpreting the program and efforts to remove invasive plant species. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: Program objectives will be program specific. Interpretive objectives for potential interpretive panels located by the amphitheater: - Learn what the concept of a landscape museum is and why LSNC is a "landscape museum". - Gain some general knowledge as to how the LSNC landscape was formed (glacial history and process). - Learn what an invasive species is and the invasive species that they will see along the trail. - Understand how the parks department is working to remove invasive species. Recommended Interpretive Media Options: Two 2' x 3' interpretive panels, one for each of the topics of "landscape museum" and invasive species interpretation. Site Photo(s):

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: F-6 Site Name: Proposed Interpretive Playground Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: The main topics that the playground activities would represent would include LSNC habitats, glacial history, LSNC native wildlife and plants, and LSNC landscape/habitats seasonal changes. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Discover through play "who lives within the LSNC landscape. - Discover who lives in some of the different habitats (like a fallen log or hollow tree). - Be able to hear (audio interpretive panel) different bird and insect calls/sounds. - See, through games, how the seasonal changes at the LSNC affect the plants and animals that live here. - Learn through games, where migratory wildlife comes from and goes to seasonally. - Through activity, discover the different textures of trees, rocks and plant leaves. Recommended Interpretive Media Options: The following are design concepts and photos for interpretive playground ideas. For LSNC the specific activities would work to help illustrate the main interpretive theme and focus on LSNC habitats, glacial history and native Michigan plants and wildlife. Note: Interpretive playgrounds can be designed to fit ANY budget. The following are just some samples. We would develop objectives you want individual "play" experiences to accomplish and design within that and a estimated budget.

The playground could be designed as a miniature LSNC landscape and habitat.

Kaser Design concept for interpretive playground activity.

Kaser Design concepts for interpretive playground activity. Could be done on your existing sidewalk, or on a rubber roll-up matt (in case they fall).

Fingers on the hand (left) have different textures that can be found in the plants and materials around it. The graphic on the right in this children's area is a seasonal changes wheel. (Meijer Gardens children's discovery play area.)

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: F-7 Site Name: Proposed Black Pond Trail Discovery/Activity Stations Site Location: Refer to the site location index map. Actual discovery/activity stations would be identified as part of a interpretive trail plan which would include stops for self-guiding trail media. Main interpretive topic(s) or subjects to be interpreted: Discovery stations are small satellite interpretive stations that can be used for small group programs, activities or demonstrations. They are also often used for self-guiding discovery experiences, where a parent or teacher can check out a "discovery activity kit" with activities designed for each station. For LSNC these discovery stations can be developed for some of these activities (or more created), depending the natural resources at each planned station: - Soil science and chemistry (Ph test kits for soil). - Soil sunlight strength (using a light meter) to interpret plants that need more sun than others. - Soil probe to so soil profiles. - Soil composition (what the soil is made up of). - Landscape observation (glacial history) with a viewing platform. - Verbal pool aquatic life and water ph activity. - Wildlife habitat profiles (who lives on the ground - who lives in the tree tops) station with observation deck and or mounted directional lens less scopes. - Other activities that the education staff may create to support lesson plans. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Through hands on learning experiences and observations, discover more about that makes a habitat a habitat. - Feel that this form of hands-on learning is enjoyable and provides better long-term learning experiences. - Be able to change learning experiences seasonally to by topics as needed. - Develop a parents discovery kit for use for the discovery stations.

Recommended Interpretive Media Options: As noted in the "topics" section above.

Typical design of a learning station - depending on the activity(s) to be conducted. Includes benches and tables as well as any other learning tools or equipment.

Simple discovery station (or SGT Viewing Deck) for landscape and wildlife observation.

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: B-1 Site Name: Children's Garden Area (Project Grow) Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: While the garden area is managed by Project Grow, there are many opportunities for LSNC to use some of the garden plots (or create new ones) for interpretive demonstrations for all visitors. New topics for demonstrations could include: - How different soil types affect plant growth. - Demonstration of native plants used for medicine, dyes, etc. - Demonstration of the value for home owners to landscape with native plants. - Native plant and insect relationships (who pollinates who - who eats who). - Soil insects and miniature soil life (nematodes, etc). Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Learn which plants are native and how invasive plants may affect their habitat and survival. - Understand how different soil types affect plant growth (or plants ability to take hold in different soil types). - Understand the huge numbers of "life" that lives in one square inch of soil. - Understand where LSNC soils came from. - Return often to see how demonstration plantings (from spring and throughout the summer) are developing. - Learn (and see examples) of the value of landscaping with native plants. - Provide a planting area where visitors can purchase native plants for their home use.

Recommended Interpretive Media Options: Develop planting (garden bed) demonstrations on: - How different soil types affect plant growth. - Demonstration of native plants used for medicine, dyes, etc. - Demonstration of the value for home owners to landscape with native plants. - Native plant and insect relationships (who pollinates who - who eats who). - Soil insects and miniature soil life (nematodes, etc).

Garden soil type planting demonstration.

Butterfly garden demonstration planting (early spring).

Soil building demonstration panel.

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: B-2 Site Name: Bird of Prey Interpretive Area Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: Each of the bird species in the habitats are interpreted by both live programs and demonstrations and interpretive signs on each cage.

Topics for interpretation have included basic natural history information, how they hunt, why they are here (injured birds or other management issues). The staff that manages and works with the birds are very experiences and do a great job. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Learn why the birds are housed here. - Learn how the different bird species are cared for - what they eat, etc. - How they are used in live programs. - Be motivated to attend a live bird of prey demonstration. - Be able to recognize Michigan bird of prey species in the wild. - Feel that the LSNC is a good steward and care takers of the birds of prey housed here.

Recommended Interpretive Media Options:

Three panels mounted at a 45 degree angle. Height can be modified, but about 4' from ground to panel.

This is the general concept for the bird of prey area. Development of a central interpretive panel presentation, three interpretive panels, 2' x 3', in a half moon layout with a viewing pad. Final location to be determined. Each panel could interpret a different part of the bird of prey interpretation such as: - an audio panel on bird calls, owl calls etc. - an interpretive panel on the care and management of the birds in this area. - an interpretive panel on species adaptations (for flight, feeding, talons, how they can spot prey for high in the air, etc.). - These are just some ideas, education staff should review this section and edit as needed. - Wayfinding /welcome sign at entrances to the raptor area (simple designs).

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: B-3 Site Name: Black Pond Vernal Pool Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: Vernal pools, also called vernal ponds or ephemeral pools, are temporary pools of water that provide habitat for distinctive plants and animals. They are considered to be a distinctive type of wetland usually devoid of fish, and thus allow the safe development of natal amphibian and insect species unable to withstand competition or predation by fish. They are called vernal pools because they are often, but not necessarily, at their maximum depth in the spring ("vernal" meaning of, relating to, or occurring in the spring). There are many local names for such pools, depending upon the part of the world in which they are found. Interpretation of Black Pond would focus on what a vernal pond is, and the species found at LSNC that are linked to its annual cycles of water levels. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Learn what a vernal pond is and how they are formed. - Learn the glacial history of this area and how this vernal pond may have been formed. - Learn some of the key animal species whose life cycles are linked to Black Pond. - Understand how Black Pond changes throughout the year. - Be motivated to stop at the Critter House to see some of the animals linked to Black Pond. - Be motivated to attend spring programs/hikes focusing on Black Pond animal cycles. Recommended Interpretive Media Options: - One 2' x 3' interpretive panel located on the Black Pond boardwalk (railing mounted or selfstanding). - Interpretation via self-guiding interpretive leaflets. - Interpretation via YouTube video with link posted on the LSNC web site. - Live interpretive tours and programs. - Interpretation via cell phone.

Site Photo(s):

A section of the Black Pond Vernal Pond (yellow circle) and the boardwalk where the interpretive panel should be located.

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: B-4 Site Name: Glacial history/landscape viewing vista. Site Location: Refer to the site location index map. Location to be determined along the Black Pond Trail. Several locations would be suitable. Main interpretive topic(s) or subjects to be interpreted: The main topic for interpretation from a viewpoint would be on the glacial history of the area and a glacial history timeline. Which glacier was here last, how long, how much ice, and then how the glaciers melted and created the moraines and soils that are part of the LSNC landscape museum. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Learn a general glacier history timeline as related to the LSNC landscape. - Learn how moraines, like the ones they are viewing, were formed. - Understand how the glacial soils affected the kinds of plants and wildlife that live here now. - Be able to see the moraine sections from the viewpoint area. - Review the landscape interpretation at the interpretive picnic shelter. - Be interested in attending interpretive programs/walks on Michigan glacial history. Recommended Interpretive Media Options: - One interpretive viewing deck or tower. - One or two interpretive panels to be located on the viewing deck. - Interpretation via a page the LSNC web site. - Interpretation via self-guiding Black Pond Trail guides. - Interpretation via cell phone interpretation.

Site Photo(s):

Sample interpretive panel on Moraine formations.

Viewing deck sample (doesn't have to be as tall) that can be located along the Black Pond trail as a select location to view and interpret the LSNC moraines.

Sample graphic to illustrate how the moraines are formed that visitors would be "on" and viewing. Re-designed to fit LSNC landscape.

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: B-5 Site Name: Succession Growth Area. Site Location: Refer to the site location index map. This resource can be seen and walked through using the Black Pond Trail and Landscape Museum. Main interpretive topic(s) or subjects to be interpreted: The main interpretive topic for this "landscape" illustration is the process of succession from farmland through various succession stages towards a climax forest habitat. For this resource we can interpret how long this site has been in transition, and what some of the different succession plant species are. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Be able to see (be in) this succession area. - Learn what the succession process involves. - Be able to see/identify several common succession plant species in this resource. - Understand what the succession process eventually lead to (Oak/Hickory Forest in this case). - Be able to compare this site to the maturing Oak forest the trail will lead them through. - Visit the Living Insect Landscape Interpretive Area to see more early succession plants/insects. Recommended Interpretive Media Options: - Interpretation via a stop in the Black Pond Self-guiding interpretive trail.- One 2' x 3' interpretive trail-side panel to be located along the Black Pond Trail in the succession area being interpreted. - Interpretation of the succession process via the LSNC web site. Site Photo(s):

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: B-6 & B-7 Site Name: Oak Savanna succession zones/habitats. Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: In keeping with the succession interpretation at B-5, the main topic would be on what makes a "climax forest" and the succession process (stages and time) from a farm field to eventually become a mature oak/hickory climax forest. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Learn what a climax forest succession stage is - what plants/animals make up this community. - Learn how long might take from farmland to eventually succeed into a mature forest. - Be able to identify some of key plants and animals of a mature Oak/Hickory climax forest. - Be able to compare the look of the early succession area to that of the Oak forest - what's different here? - Enjoy the walk through this forest habitat. - Understand how the glacial history of the area contributed to this habitat forming here. Recommended Interpretive Media Options: - Interpretation via self-guiding trail guide(s). - Interpretive panel located at the Black pond trail overlook area (photo below). - Interpretation via the LSNC web site (page on LSNC Landscape Museum).

Site Photo(s):

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: B-8 Site Name: Osage Orange Hedge Row Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: During the latter half of the nineteenth century and the first few decades of this one â&#x20AC;&#x201D; up until the time barbed wire became widely available and inexpensive â&#x20AC;&#x201D; settlers and farmers throughout much of the eastern half of the United States planted their fences. More often than not, the tree they used was the Osage orange tree, sometimes also called prairie hedge, hedge apple, horse apple, bowwood or yellow-wood. Most folks today, though, know it only for its distinctly ugly, almost otherworldly-looking fruit: an inedible, fleshy green orb the size of a grapefruit or large orange, with a warty, furrowed surface sparsely covered with long, coarse hairs. When you break the globe open, it exudes a bitter, milky, sticky sap that eventually turns black and that gives some people an irritating rash. Source: http://www.motherearthnews.com/organic-gardening/osage-orange-treezmaz85zsie.aspx#axzz3OXCN003Z Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Learn why and how Osage Orange trees were used historically. - Learn to recognize the Osage Orange fruit. - Walk the short trail that leads past/to the Osage Orange fence row planting. Recommended Interpretive Media Options: This is an interesting historic landscape feature (one for the landscape museum). Interpretation could include: - Identification of the site on a LSNC general map or interpretive guide book. - An interpretive panel by the entrance area or within the short fence row. - Interpretation of the Osage Orange fence row via a web site page on the LSNC Landscape Museum resources and habitats.

Site Photo - the Osage Orange tree fence row (and trail).

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: B-9 Site Name: Living Insect Landscape Interpretive Area. (Bug Land Estates). Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: This is a really good idea for LSNC to use this part of their nature center. Interpreting the insects that can be found in this early succession habitat and the plants associated with them will be an interesting interpretive opportunity and experience. Can be made handicap accessible. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Understand how important insects are to all of us, both helpful and hurtful. - Know what the most common insects they can see/find here, including during seasonal changes. - Learn where to look for different insects - what plants some may be living on. - Be motivated to borrow an "insect discovery kit" from the office (see media below). - Walk or visit this area often to see what changes have occurred. - Understand that this is part of LDNC landscape museum exhibits. - Be motivated to learn more about insects and how they can benefit home gardens. Recommended Interpretive Media Options: - Interpretive trail/area entrance orientation panel (see O-7). - Develop an insect discovery kit that visitors can borrow (insect ID card, magnifying glass, small plastic box with lid for closer observation). - Interpretation via the landscape museum page on the LSNC web site with downloadable PDF's of seasonal insects, insect/plant relationships, insect videos, etc. - Butterfly box use and interpretation Site Photo(s):

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: B-10 Site Name: Invasive plants removal sites (various and changing). Site Location: Refer to the site location index map. These sites where park staff is working to remove invasive species is a work in progress. Interpretive panel on this topic can be movable to different locations each year. Main interpretive topic(s) or subjects to be interpreted: The main interpretive topics would include interpreting: - What invasive species are (plants and animals). - What are the invasive species that the parks department are removing. - How the invasive species got here in the first place. - How invasive species removal is being conducted and managed. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Learn what invasive species are (plants and animals). - Learn what are the invasive species that the parks department are removing. - Understand how the invasive species got here in the first place. - Understand and be able to see how invasive species removal is being conducted and managed at the LSNC sites (a landscape museum demonstration site). Recommended Interpretive Media Options: - Interpretation via one interpretive panel at a select invasive species removal site (perhaps using a "before and after" management photo). - Interpretation of invasive species via the LSNC web site page on the Landscape Museum concept. Can include video of removal process and interview with parks staff. - Interpretation via self-guiding leaflet and/or cell phone interpretation. As the landscape and management is always in flux, interpretive media needs to be able to be updated each new season via cell phone and changeable vinyl panels. Some additional resource material is provided in the following page.

Also visit: http://mnfi.anr.msu.edu/invasive-species/InvasivePlantsFieldGuide.pdf, and http://www.michigan.gov/dnr/0,4570,7-153-10370_59996_61470-277506--,00.html. This is a great resoure for potos and information for interpretive materials.

Invasive Plants Best Control Practices (Provided for potential interpretive panel or LSNC web site use - photos can be added). 

Autumn Olive

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A deciduous shrub native to Asia, autumn Olive was propagated as a source of food and cover for wildlife. It was later determined that autumn olive is a destructive force on the Michigan landscape. Its rapid reproduction and widespread distribution create monocultures, shading out native plants and reducing diversity. Black Locust

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The black locust is a tree species native to the Ozarks and Appalachians. It was brought to Michigan where it spread through oak savannas and pine barrens, both critical habitat for a host of rare species. The excess leaf litter and nitrogen-fixing qualities of black locust alters soil chemistry, slowing succession and encouraging growth of weedy and non-native plants. Common Buckthorn

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A large tree native to Eurasia, Common Buckthorn was introduced to the United States as an ornamental plant. Common Buckthorn produces large quantities of fruits which are widely distributed by birds and contribute to the rapid spread of the species. The high nitrogen content of fruits and leaves can alter soil chemistry inhibiting growth of native species and impacting the seed bank for many years. Glossy Buckthorn

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More shrub-like than Common Buckthorn, Glossy Buckthorn was planted as a cover source for wildlife until its invasive potential was realized. The primary threat from Glossy Buckthorn is the dense branching structure which shades out native species and the potential to encroach on sensitive ecosystems including wetlands, prairies and fens throughout the state. Japanese Barberry

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This shrub native to Japan was introduced as an ornamental landscape plant in part for its resistance to deer herbivory. The dense structure of Japanese Barberry and the retention of leaves throughout much of the year allows the shrub to overtake forested sites, shading out plants that provide food resources for deer and other wildlife. Recently Japanese Barberry was also linked to increases in Lyme disease as the shrub hosts higher levels of insects and animals that carry the disease. Japanese Knotweed Also native to Japan, Japanese Knotweed was purposely introduced as an ornamental species. Japanese Knotweed forms extremely dense monocultures, spreads rapidly by roots, plant fragments and rhizomes and has substantial negative impacts on native ecosystems as it releases toxic chemicals into the soil. The plant has also been known to erode stream banks, crack drain pipes and destroy foundations as its roots spread. This plant is illegal to possess or introduce into Michigan due to its harmful impacts.

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Oriental Bittersweet

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A vine species native to parts of Southern Asia, Oriental Bittersweet was introduced as an ornamental plant. The vine attaches itself to trees, siphoning resources and if uncontrolled, eventually destroys the tree. Oriental Bittersweet spreads from tree to tree, creating safety hazards as standing dead trees become vulnerable to wind and ice. Phragmites A wetland associated plant native to Australia, this grass like species spreads rapidly via many mechanisms and forms dense monocultures which block shorelines, reduce recreational access and substantially decrease diversity in sensitive wetland environments.

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Swallow-wort Native to the interior of Europe and parts of Russia these two herbaceous plants were introduced for unknown reasons. The plants commonly overtake forested areas and have numerous properties that inhibit growth and survival of other species. These plants can be toxic to mammals and produce negative effects that cascade throughout the forest food chain.

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: T-1 Site Name: Black Pond Trail and Landscape Museum Site Location: Refer to the site location index map. This can include a wayfinding sign at the bend of the sidewalk that leads up the hill to the trailhead. It is difficult to see and there is no well defined trail. Main interpretive topic(s) or subjects to be interpreted: Black Pond Trail is currently the main avenue for visitors to experience this great landscape and learn about and discover the secrets of its different landscapes and habitats. This includes interpretation of the Black Pond vernal pool and the glacial history the area illustrates. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Be able to see several different landscape examples - succession in process and glacial history. - Understand that Black Pond Trail has a wide range of amazing stories to illustrate to visitors. - Feel that their walk along Black Pond Trail is a wonderful and energizing experience. - Learn what some of the common plants and animals are that they will see. - Understand how the landscape changes seasonally and affects the various plant and animal communities that make of this ecosystem. - Want to visit the "Critter House" to see and learn more about the residents of this living Landscape Museum. - Be able to see and discover something new about the Black Pond Trail ecosystem during each visit. - Be motivated to attend guided interpretive walks and programs about the LSNC landscapes, habitats and ecosystems. Recommended Interpretive Media Options: - Self-guiding interpretive trail guides available as PDF's from the LSNC web site, or laminated and provided for loan and return to LSNC office. These guides and be designed for leaflet/marker systems, or using the landscape features as the trail stop markers.

We can also use sandbags with numbers so that trail interpretive stop locations can be changed seasonally. Trail guides - using the "mass customization" process can be developed based on: * Seasons of the trail including vernal pool interpretation, wildlife migration. * By topics (wildlife, wildflowers, management, trees, etc). * By knowledge levels (advanced wildflower interpretation vs. novice levels). * By age groups (school group and curriculum based). Trail interpretation could also use cell phone interpretation for stops as well. LSNC can have a Black Pond Trail dedicated web site page for housing the PDF trail guides as well as YouTube video tours and interpretation of the trail and trail resources. Details for the Black Pond Trail "Trail Head Signs" are provided as site O-3.

Black Pond Trail boardwalk for the vernal pond (left) and location for one of the two new trail head signs (right).

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: T-2 Site Name: Sensory Trail Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: Designed mainly for school children/groups, sensory trails are a great way for visitors to think about nature in new ways including hearing, touch and smell, not just sight. The topics for this trail would allow visitors, young and old, to do just that. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Learn how to discover and experience nature in new ways. - Try and enjoy different sensory experiences available on the trail. - Use some of the new ways to explore nature during their total LSNC visit, or at home in their own yard or neighborhood. Recommended Interpretive Media Options: The sensory trail currently has several different experiences, some of which can be updated and enhanced. - Current audio experience activity is great (photo below). - Use of different "smell boxes". (Skunk, mint, orange (Osage), pine. - Several visual "can you see or find" activities (right photo - animal model in tree). - Can think about developing texture activities (different tree bark - different plant leaves, etc.). - Develop a sensory trail guided (PDF). - Have some sensory experiences interpreted via cell phone (as a parents or teachers guide for sensory experience interpretation).

Leslie Science and Nature Center Interpretive Site Inventory and Story Development Form Site Index Number: A-1 Site Name: Historic Agricultural Orchard Plantings and Landscape Site Location: Refer to the site location index map. Main interpretive topic(s) or subjects to be interpreted: This topic would acquaint visitors with how the Leslie farm looked like and what was planted here - orchard trees, walnut trees, historic buildings, etc. Interpretive Objectives for this site: During or upon the completion of their visit the MOV will: - Receive an overview of how the Leslie Homestead/farm look in the early 1940's. - Understand what was planted and raised here. - Learn what buildings were here then (and still remain) and their past use. - Be able to locate remaining planting sites and features (such as the black walnut trees). - View this as part of the LSNC landscape museum "exhibits". Recommended Interpretive Media Options: Interpretive media for this resource and story could include: - A photo map of the current LSNC agriculture landscape with historic photos inserted into key viewpoints with written interpretation and/or cell phone interpretation. - Interpretation of this past land use via the interpretive picnic shelter exhibit/site time line. Site Photo(s): Leslie orchard 1942, black walnut tree seen along Black Pond Trail (and throughout the main campus).

Leslie Science and Nature Center Interpretive Plan Draft Implementation Phasing Matrix

Implementation and Priorities Matrix Index #

Media/Services

15 16

17 18 19

Cost Estimate

O-1

Orientation/Direction Sign on Traver Road Entrance

$200.00

O-2

Orientation Kiosk in the main parking area. Depending on final design, size of interpretive panels - cost range provided.

$5000.00 +

Black Pond Trail Entrance/Orientation Signage - depending on final design, materials and size.

$4000.00+

O-4

Public Garden Orientation/Information Panel.

$3000.00

O-5

Orientation signs directing visitors to different LSNC buildings, trail heads, etc.

$1000.00

Building name signage (can be interpretive signs too, with a brief of that each building was once used for historically).

$800.00

O-7

Insect habitat demonstration area.

$3000.00

O-8

Proposed Orientation Shelter with Exhibit Panels on LSNC historic land use time line. (panels only) Cost of shelter TBD by parks staff.

$4000.00 each

O-3

O-6

Implementation and Priorities Matrix Index # F-1

Media/Services

15 16

17 18 19

Cost Estimate

Main House (Historic Leslie House) - Exterior interpretive panel (2'x 3') by the Administrative Offices. - Interpretation of the Leslie family here in the early 1920's via a historic land use timeline recommended for site O-8 (interpretive orientation shelter). - Interpretation of the Leslie legacy (using historic photos) as a page on the LSNC web site. Part of total web site revision.

$3000.00 each

TBD

F-2

Office - exterior identification sign.

$500.00

F-3

Critter House (Potential visitor Center function - TBD) Needs interpretive exhibit redesign concept for both the main animal display area. Interpretive Exhibit Modules design, etc. for re-design (not including fabrication) only.

$6000.00

$5000.00

Implementation and Priorities Matrix Index # F-4

Media/Services DTE Energy/Nature House.

15 16

17 18 19

Cost Estimate

- Two 2' x 3' exterior interpretive panels - photo of the building with arrows noting the DTE Energy features. Also interpretation of the benefits of using the demonstrated systems.

$3000.00 each

- Interpretation via the LSNC web site. While there is a nice presentation, this can be upgraded with more photos and interpretation of the features.

TBD

- YouTube video with an educator giving a tour of the Nature House (outside and inside) interpreting and illustrating the various energy features. This could be accessed via a link on the LSNC Nature House web site page. No charge is done in-house.

No charge

F-5

Outdoor amphitheater/program site (Large fire pit by critter house)

F-6

Proposed Interpretive Playground (Location to be determined probably close to the critter house/Black Pond Trail trail head area). Cost dependent on final design/materials/labor.

TBD

Proposed Black Pond Trail discovery study areas (locations TBD will be discussed in the Black Pond Trail planning forms). Easy to develop with park staff. Minimal costs.

TBD

F-7

Implementation and Priorities Matrix Index # B-1

Media/Services

15 16

17 18 19

Cost Estimate

Children's Garden Site (Project Grow area). Develop planting (garden bed) demonstrations on: - How different soil types affect plant growth. - Demonstration of native plants used for medicine, dyes, etc. - Demonstration of the value for home owners to landscape with native plants. - Native plant and insect relationships (who pollinates who - who eats who). - Soil insects and miniature soil life (nematodes, etc).

B-2

Bird of Prey Interpretive Area Development of a central interpretive panel presentation, three interpretive panels, 2' x 3', in a half moon layout with a viewing pad. Final location to be determined. Each panel could interpret a different part of the bird of prey interpretation such as: - an audio panel on bird calls, owl calls etc. - an interpretive panel on the care and management of the birds in this area. - an interpretive panel on species adaptations (for flight, feeding, talons, how they can spot prey for high in the air, etc.).

$4000.00 each plus mounting structure TBD.

Implementation and Priorities Matrix Index # B-3

B-4

B-5

Media/Services Black Pond vernal pool (and glacial geology interpretation). - One 2' x 3' interpretive panel located on the Black Pond boardwalk. - Interpretation via self-guiding interpretive leaflets. - Interpretation via YouTube video with link posted on the LSNC web site. - Live interpretive tours and programs. - Interpretation via cell phone. (would include total LSNC). Glacial History/landscape Vista/Viewpoint(s) - Glacial Moraines and glacial till soils. - One interpretive viewing deck or tower. - One or two interpretive panels to be located on the viewing deck. - Interpretation via a page the LSNC web site. - Interpretation via self-guiding Black Pond Trail guides. - Interpretation via cell phone interpretation. Succession Growth Area from farmland (from 1997 thesis recommendations). - Interpretation via a stop in the Black Pond Self-guiding interpretive trail.- One 2' x 3' interpretive trail-side panel to be located along the Black Pond Trail in the succession area being interpreted. - Interpretation of the succession process via the LSNC web site.

15 16

17 18 19

Cost Estimate

$3000.00 In-house In-house TBD

$3000.00 each

$3000.00

Implementation and Priorities Matrix Index #

Media/Services

B-6 & B-7

Oak Savanna/habitats. - Interpretation via self-guiding trail guide(s). - Interpretive panel located at the Black pond trail overlook area. - Interpretation via the LSNC web site (page on LSNC Landscape Museum).

B-8

Osage Orange Hedge Row (and trail) - from 1997 thesis (visited good interpretive area). This is an interesting historic landscape feature Interpretation could include: - Identification of the site on a LSNC general map or interpretive guide book. - An interpretive panel by the entrance area or within the short walk down the old fence row. - Interpretation of the Osage Orange fence row via a web site page on the LSNC Landscape Museum resources and habitats.

15 16

17 18 19

Cost Estimate

Implementation and Priorities Matrix Index # B-9

Media/Services

17 18 19

Cost Estimate

Living Insect Landscape Interpretive Area. - Interpretive trail/area entrance orientation panel (see O-7). Insect discovery kit that visitors can borrow (insect ID card, magnifying glass, small plastic box with lid for closer observation) - Interpretation via the landscape museum page on the LSNC web site with downloadable PDF's of seasonal insects, insect/plant relationships, insect videos, etc. - Butterfly box use and interpretation

B-10

15 16

Invasive plants removal sites/program (demonstration areas along Black Pond Trail. - Interpretation via one interpretive panel at a select invasive species removal site (perhaps using a "before and after" management photo). - Interpretation of invasive species via the LSNC web site page on the Landscape Museum concept. Can include video of removal process and interview with parks staff. - Interpretation via self-guiding leaflet and/or cell phone interpretation.

$15.00/kit est.

$50.00

Implementation and Priorities Matrix Index # A-1

T-1

Media/Services Historic Agricultural Orchard Plantings (dispersed) - Walnut Trees, etc. Can be part of a LSNC Landscape Campus self-guiding brochure? Black Pond Trail - Self-guiding interpretive trail guides available as PDF's from the LSNC web site, or laminated and provided for loan and return to LSNC office. We can also use sandbags with numbers so that trail interpretive stop locations can be changed seasonally. Trail guides - using the "mass customization" process can be developed based on: * Seasons of the trail including vernal pool interpretation, wildlife migration. * By topics (wildlife, wildflowers, management, trees, etc). * By knowledge levels (advanced wildflower interpretation vs. novice levels). * By age groups (school group and curriculum based). Trail interpretation could also use cell phone interpretation for stops as wel

15 16

17 18 19

Cost Estimate

In house production.

Implementation and Priorities Matrix Index # T-2

Media/Services Sensory Trail The sensory trail currently has several different experiences, some of which can be updated and enhanced. - Current audio experience activity is great (photo below). - Use of different "smell boxes". - Several visual "can you see or find" activities (right photo animal model in tree). - Can think about developing texture activities (different tree bark and different plant leaf textures, etc.). - Develop a sensory trail guided (PDF). - Have some sensory experiences interpreted via cell phone (as a parents or teachers guide for sensory experience interpretation).

15 16

17 18 19

Cost Estimate

Appendix A Review/Suggestions for Marketing Strategy and materials.

Review/Suggestions for a new marketing strategy and advertising materials.

This section of the LSNC Interpretive plan provides an analysis of the current marketing strategy and materials in relationship to new proposed interpretive theme, objectives, and marketing updates to focus on experience based marketing and benefits marketing presentations. The LSNC Draft Strategic plan 2014-2017 note a need to better identify all community audiences and enhance/expand interpretive services programs and experiences. This also noted the need to look at onsite and outreach program potential. I feel that the new marketing strategies concepts presented in this section will: - Help LSNC re-image/brand itself to encourage the development and presentation of new interpretive program topics, live guided programs, and new self-guiding experiences via the "mass customization" marketing strategy. - Help develop new market groups while increasing re-visits of current user groups. - Help expand the LSNC market groups from a primary "school group" market to a more diverse market mix.

What is “marketing” anyway? We spend our lives seeing so much of it, television, radio, web sites, etc. We are surrounded by it. Marketing is like the word “ecology” – a nice word, but most people have never seen an “ecology”. So let’s use a working definition of “marketing”. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that will satisfy individual and organizational objectives. – (From “Introduction to Marketing by M. Cooper and C. Madden). In simple terms, heritage tourism related marketing is “successfully” communicating with and convincing potential visitors that you have something that they need or will benefit from, and that you can provide a service or fill that need better than anyone else.

Marketing and Advertising. For the LSNC we have to think of marketing in two identities. One for marketing and one for advertising. In simple terms: Marketing is identifying who your audiences are, interest groups, age, gender, geography, income, etc. Marketing plans identify who your audiences are or "could be" and how to let them know you have programs, services or experiences that would relate to their needs, interests and desires. Advertising is developing the media (brochures, websites, etc.) that you want to get into the hands or minds of your different market groups that lets them know that you have the programs, services and experiences that they are interested in (the LSNC brochures and website).

Who are the current LSNC Market groups? There is not a accurate total visitation number for LSNC at there is no formal portal for entry and surrounding community members can walk into the site, use the trails, etc. without being counted. There is a analysis for the formal programs for school groups or other programs where number are recorded for each of different experiences and program offered. The following chart is from the LSNC annual report. This illustrates approximately 60,000 formal visitor contacts.

Current market groups for LSNC. There are three main ways for looking at who LSNC market groups currently are: - Who are the pictures of on your advertising pieces. - Who is getting out of the cars in the parking lot. - Who is attending your programs, events or activities.

Based on the review of existing advertising pieces, it is noted that LSNC is primarily a onemarket group facility (which is also part of its legacy and mandates) focusing on school groups. The danger of having only one main market group is in what happens when that market group can no longer afford to show up on site or pay for outreach visits away from the site? As this can be issue in the future, it is important for LSNC to begin to find and develop additional market groups for a more even market mix.

Potential market groups to enhance and/or develop for the LSNC. A lot of new and exciting theories and practices have emerged recently that greatly affects how we do heritage tourism planning and marketing. Some of these new ideas and concepts include that can be used for LSNC new market development include:  

Markets of One Mass Customization These concepts involve learning how to mass produce yet individually customize goods or services, with major implications for heritage tourism planning and marketing, particularly for large heritage interpretation areas and heritage corridors, but also for helping to plan programs and services at museums, parks, historic sites and related attractions.



Experiential Marketing What visitors are looking for are “experiences” – this is a key concept in developing and marketing for any heritage/interpretive attraction. What experiences does your attraction offer – how powerful are the experiences? How memorable? Marketing pieces need to illustrate the kinds of or range of experiences your site offers. Check out the “reference” listing of this article for good books on experience marketing.



Memory Mapping When I do interpretive master planning for heritage/interpretive sites and attractions I now look for (and plan for) where the best and most powerful memories of the visit will come from (or need to be created). Where will visitors want to have a photo taken of them standing next to? What will they take pictures of? What do you want them talking about in the car on their way home from visiting your site? What memories (souvenirs) enhancements will you have available (post cards, T-shirts, videos, photo opportunities)? Why do you think Disney goes out of their way to make sure you and your children can have photos taken with the various Disney characters when you visit Disney World?

Market creation for the LSNC is generating new visitors or market groups to come to your site. For example: more school groups; more local visitors or community residents; special interest groups such as photographers, bird watchers, historical architecture buffs, railroad buffs; more retired visitors, etc. Here are some of the questions to be answered in developing marketing strategies and advertising materials for these potential new visitors (market groups):

What specific new target markets would be interested in the stories, materials, experiences, artifacts, etc. that our site offers? What would we promote as the BENEFITS for these new market groups to coming to our attraction? What’s in it for them by coming to our attraction? Would these be seasonal market groups? If so, which seasons? How do we contact these new market groups (advertisements in specialty magazines or publications, mail outs to clubs and organizations, E-Mails to specialty organizations membership lists, etc.)? Do we have the support services in place to handle a surge in visitation (parking, staff, food service, volunteers, etc.) if they show up? How do we design and structure our advertising materials to get the attention of, and RELATE to these new market groups? Do our marketing materials have photos with “people” in them? Are there photos of our intended market groups in our marketing pieces? What are the people in our marketing piece photos doing? How will we track and evaluate the success of our market creation plan? Will we need to do some site re-design or additions for these new market groups (such as adding “baby changing stations” in restrooms if we are trying to attract families with very young children)? Are these new market groups “renewable” (want to come to the attraction more than once) or are they one-time visitors only (as the market groups might be for attractions located along interstate highways)? How have other attractions done that cater to or try to attract these same market groups? What has been the key to their marketing success? Were they successful?

Potential new market groups for the LSNC might include: Market groups based on program topics such as: - Bird watchers. - Wildflowers - Geology - Energy savings (DTE house). - Vernal pond wildlife - Astronomy - Gardening - Reptiles and amphibians - Insects Market groups based on activity or programs such as: - Interpretive lead walks and hikes. - Bird of Prey demonstrations. - Reptile and amphibian programs - Nature photography - Bird watching and backyard birds. - Night hikes and stargazing

- Insect programs and discovery walks. - Geology and landscapes. - LSNC agricultural history and heritage. - Home school programs and experiences. - Market groups for specific programs, experiences or events. So essentially new or enhanced market groups are created by offering a diversity of program, services or activities that different audiences would be attracted to. Develop and advertise more birding programs - develop or increase the "birding" market groups. Develop and advertise more astronomy programs - develop or increase the astronomy market groups. Advertise/develop more geology programs - develop or increase that market. The current survey that LSNC is undertaking will be a huge asset in developing new programs and thus developing new and more diverse market groups. Now comes LSNC Advertising and advertising materials. Once you have determined some of the kinds of market/interest groups you want to build, you have to develop the advertising materials to let those market groups know what you have to offer. Advertising materials (brochures, web sites, etc.) have three main jobs: 1. Identify the market group(s) you are advertising to. This is done by selecting the photos of the market groups, like using photos of a group of bird watchers, or visitors working with Birds of Prey. 2. Market groups are attracted to what you are advertising by the photos showing the activities that you market group would like to do. What are the people in the advertisement photos doing to create a "that looks like fun - I would like to do that!" motivation. 3. What are the benefits I will gain by attending that program, event or activity. Why should I give you my time and/or money? What's in it for me? LSNC Advertising pieces analysis: One of the objectives of the LSNC Interpretive Plan was to have a critical look at the LSNC advertising and marketing products, based on existing materials and data. In this regard, here are some observations about the LSNC advertising pieces I was given to review.

These pieces are typical advertising leaflets, but are probably not the most productive in generating a visit for new market groups. While they have information they generally lack: - Photos of the target market groups. - Photos of the target market groups "doing" some activity. - Lack of promoting any specific benefits the participants receive from the program. This is true for the "members" brochure when can use more "benefits" with photos of current members at activities, etc. While there are discounts, most members are looking for other benefits. Older potential members are more interested in the social aspects of membership activities, meeting and interacting with people of similar ages and interests (Maslow's Belongingness Needs). This is followed with self-actualization needs (wanting to learn, discover, experience). Thus this needs a more "experience based focus to it.

Given the modern day of computer publishing, all of these advertising materials should be redone, in color, with photos, etc. We will talk about having these available as PDF's so they can be e-mailed to interested persons, or printed from the LSNC web site. The LSNC brochure (below) on events has no photos of "events" - no people having and enjoying an event. The place looks dead. This brochure needs to be re-designed to show photos of some of the events, and have some testimonials from folks that held an event here and had a great experience. The details of costs and available materials is fine, the photos need to be changed. This brochure should be available as a PDF and on the LSNC web site. This could also include YouTube video of folk having an event and thanking the LSNC staff for their help, how wonderful the venue is, etc. As a PDF the brochure can be easily e-mailed to potential users as well. Printed copies can be available, but you don't need to have expensive printing for lots of these when you can have a full color version with more photos at no cost on the LSNC web site.

These over-sized advertising brochures are too large and expensive to print (on the heavy gloss paper, and cost/per fold). This brochure should be web based as a PDF for the same reasons as the other advertising leaflets. While this is designed to be mailed out (additional cost), it can be more easily e-mailed to folks, or this information can be downloaded from a upgraded LSNC web site. This will have a lot of money on printing and distribution while enhancing its availability being on the Web. Note that all of the photos on all of the advertising pieces I was given to look at contained photos of children. No other potential market groups were shown. To increase and diversify LSNC markets groups, increase dynamic visitation, increase membership, increase program attendance, you will need to develop and advertise those programs and activities to different market groups.

Developing a new website based marketing and advertising strategy and service for the Leslie Science and Nature Center. The new recommended marketing and advertising strategy for the LSNC has several short and long term goals can include: 1. To reduce and eventually eliminate the need for printed advertising material. 2. By constantly trying and evaluating new interpretive programs and experience offered by the LSNC, the LSNC will see an increase in the diversity of market groups it can attract, increase visitation numbers, and increase re-visits by current visitors. 3. To have the majority (and eventually all) of LSNC advertising brochures and materials available on the LSNC web site library as PDF's to be downloaded by the market groups at home, or to be sent to interested individuals as an e-mail attachment. Should hard copies be needed they can be produced in small numbers, or just printed off the LSNC computer web site and then mailed to the individual. 4. To be able to easily change and update any advertising leaflets and materials on the LSNC web site. 5. To be able to have video advertising materials via a YouTube video commercial link (for rentals, programs, special events, etc.). 6. To provide/use on-line visitor surveys as to what new/future LSNC visitors may like in programs or services. 7. To promote and register new members for the LSNC. The LSNC web site is well designed and works well. So what the marketing and advertising strategy is suggesting is that several additional sections be added to it. These additions are suggested in the flow chart below. Some areas, like for the DTE Energy Building already exists, but can be added to with video, photos of specific features, etc. This is provided an idea of advertising sections to add to the web site.

Additions or modifications to the LSNC web site could include: Link to each individual guide to be printed out or downloaded.

Black Pond Interpretive Trail and Landscape Museum trail guides.

Seasonal trail guides. Trail guides by topics/subjects. Trail guides by knowledge level. Multi-lingual trail guides.

Curriculum based trail guides.

Sensory Trail activity guide.

Landscape museum guide (total site). Trail audio or video downloads for smart phones.

Interpretive Programs and events (advertising brochures) for download.

School programs.

Preschool programs. Scheduled interpretive programs (weekly or monthly. Can download or print our schedule/advertising pieces.

LSNC Topic Information Pages and Details.

LSNC History and Leslie photos.

Animal, plant, bird, insect check lists and picture guides.

Invasive plant removal program.

Community Garden details.

Memberships

DTE Energy Nature House details and video

Link to each individual program, with photos or video, that can be printed out.

Other related information sheets and videos.

Marketing and Advertising is not easy. While the recommendations for developing new products, services and experiences for the LSNC will help create new audiences once/if developed, creating new markets and effective advertising materials is essential. Building a marketing/advertising strategy for the long term for LSNC will take a few years with trial and error, experimenting with new experiences to offer, and evaluation of existing advertising materials. The good news is that the LSNC has a great resource for visitors to discover, learn about and experience. The key is just to make new potential visitors aware of this jewel and the many benefits it offers them to re-connect with their families and their own relationship with the natural world and landscape.

LSNC Visitor Analysis Summary.

LSNC Visitor Analysis Summary (This is usually based on existing visitor data as doing new visitor surveys Visitation numbers and trends over the past 3-5 years (graph this data). A. Basic market profile â&#x20AC;&#x201C; who are the visitors, where are they traveling from, how long are they staying, gender and age variables, etc. B. Visitor experience desires or focus (why are they visiting this site?). C. Seasonal visitation trends or issues. D. School group and curriculum based interpretive planning needs and issues. E. Visitor Management Issues (relate to behavioral objectives). We have looked as LSNC visitation in general in discussions with LSNC staff and reviewing visitor numbers from program attendance. As visitors can enter the LSNC site from multiple entry points, there is no total visitation numbers available. Program numbers are reflected in the graph from the annual report below:

A on-line visitor survey was recently conducted as well. The sampling reflected visitors on the LSNC mailing list, so has the usual sampling bias associated with it, it does illustrate some general trends worth noting. The survey results are provided on the following pages and a summary of key points will be provided at the end of the survey presentation.

How often have you visited Leslie Science & Nature Center (LSNC)? Never Once a year Several times a year Monthly Weekly Daily

2.3%

25.3% 55.2% 8.0% 6.9% 2.3%

22 48 7 6 2

Answer Options

How often have you visited Leslie Science & Nature Center (LSNC)?

Never Once a year Several times a year Monthly Weekly Daily

Response Percent

Response Count

Please check all the activities you or your family have participated in Answer Options School field trip or outreach programs Birthday party Summer or school break camps Scout programs Earth Day Animal Haunts Visiting the Raptors Visiting the Critter House Visiting the trails or woods on your own weekend or weeknight educational program for families weekend or weeknight educational program for children weekend or weeknight educational program for adults special events (Zany Circus, Joe Reilly concert) Other (please specify)

myself

my child/grandchild/other young family member

other young person (nonfamily)

other adult family member

Response Count

28 10 4 9 24 17 55 47 41 21

40 25 29 8 20 18 45 42 32 19

5 3 4 1 1 3 9 9 6 4

5 5 0 0 14 7 30 24 23 9

49 29 34 12 30 20 62 53 46 25

10 23

1 18

0 3

1 13

10 26 15

answered question skipped question Other (please specify)