REACH A QUARTER MILLION SKIERS EVERY MONTH +44 (0)1494 862 423 dom@inthesnow.com www.inthesnow.com
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ISSUE 11 | JANUARY 2010
ISSUE 12 | FEBRUARY 2010
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ISSUE 08 | OCTOBER 2009
Win Tickets To This Winter's Ski Shows See Page 8
ISSUE 09 | NOVEMBER 2009
Scotland experiences best conditions in a decade. Patrick Thorne reports on page 3
Subscribe To Win A Holiday In Banff, Canada
Top British athletes told to bail out Snowsport GB's £300k debt if they want to participate in Olympics. Jenna Gregory reports on Page 3
Just sign-up to our FREE online edition or pay £9.99 for 6 issues sent direct to your door and you could be in with a chance!
World’s first-ever dedicated ski channel attracts 30 million US households Jenna Gregory reports page 3
See Page 26
SnowSPort
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12/18/09
3:00:01 PM
Neither warm weather nor financial problems will prevent Vancouver 2010 success. Patrick Thorne reports on page 3
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Weekends 3 Valleys Chamonix
Weeks Ski 6-8 8 days 3★ H/Board
Half Term Ski 4-6 days
£195 95 fr£199 99 fr£349
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WIN!
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a weekend for two Visit skiweekends.com or text ‘ski’ to 80408 to enter
Call 08444 060600
Weekends 3 Valleys Chamonix
Weeks Ski 6-8 8 days 3★ H/Board
Half Term Ski 4-6 days
£195 95 fr£199 99 fr£349
fr ABTA No. V4138
WIN!
a weekend for two Visit skiweekends.com or text ‘ski’ to 80408 to enter
Call 08444 060600
ABTA No. V4138
The UK’s most read ski mag is now an
All The Latest News // Snow On A Shoestring P14 // Sam Callum P18 // Tuition All The P29 Latest // News 6 Of // The LifeBest In Pics: Boards South P32 Tyrol P13 // Why Buy Not Rent P19 All // Best The Latest Olympic News Brits//P20-21 Snow On // Ski A Shoestring Fit P32 P13 // Sam Callum P24 // Snow AllUpdate The Latest P26 News // 5 Of// The LifeBest In Pics: Boots Montgenèvre P33 P13 // Property Guide P20-21 // Zoe Gillings P24 // Boot Room P32
iPhone App
THE STATS
35K-55K HARD COPIES DISTRIBUTED EVERY MONTH TO 330 UK SKI LOCATIONS
InTheSnow provides fantastic results from our campaigns. We advertise in the magazine because it has been really well received by distributors and readers alike
7000 SUBSCRIBERS 600 UNIQUE READERS ONLINE DAILY 700 DOWNLOADS OF OUR iPHONE APP EACH DAY AGE RANGE
SKI OR BOARD 20 - 29yrs (25%)
Ski (67%)
30 - 39yrs (41%)
Board (21%)
40 - 49yrs (26%)
Both (12%)
50+yrs (25%)
PACKAGE OR DIY
NO SKI HOLIDAYS
Package (43%) DIY (29%) Both (27%)
1 per annum (44%) 2 per annum (36%) 3 per annum (14%) 4+ per annum (6%)
DISTRIBUTION NETWORK
IN SKI STORES RIGHT WHEN READERS ARE MAKING THEIR PURCHASE DECISION
DOMINIC KILLINGER PUBLISHER is something of an entrepreneur; he founded the UK’s first wireless internet service provider and developed the UK’s leading sailing web portal. In 2007, he started InTheSnow - the most read ski magazine in the UK.
PATRICK THORNE EDITOR has been a professional ski writer for 25 years, writting a dozen books, receiving several awards, and having his work translated in to more than 20 languages, The Times named him “One of 20 People To Know in Ski”.
NICKY HOLFORD EQUIPMENT EDITOR has been a news reporter for many years and now writes features and travel for leading national publications including The Telegraph. Nicky was The Guardian’s last ski correspondent.
BEN CLATWORTHY NEWS CORRESPONDENT at just 17, Ben is the youngest member of the team and currently ski races with Kandahar. He is a very keen young journalist and writes for a range of publications and has even reported for the BBC.
Unbeatable Distribution As paid for magazine sales decline, InTheSnow distribution constantly increases, now reaching ¼ million skiers online and offline every month.
Perfect Timing Put your brand in front of thousands of skiers at the very time they are spending money in store.
The Most up to date content InTheSnow produces content right up to the deadline of each magazine, enabling us to work with you right through the season, responding to the market conditions.
InTheSnow is the only FREE ski magazine we have in all 20 of our stores. It’s good quality and offers an up-to-date newsy read... feedback from customers is excellent.
PRINT AD SIZES & PRICES Half Page Advert Vertical
Full Page with full bleed 286mm [w] x 406mm [d] (includes 3mm bleed)
Third Page Advert Vertical
360mm D x 130mm W
Trimmed page area: 280mm x 400mm
360mm D x 85mm W
Half Page Advert Horizontal
Third Page Advert Horizontal
180mm D x 262mm W
120mm D x 262mm W
From £1195 per insertion
From £750 per insertion
Quarter Page Advert 180mm D x 130mm W
Classified: ⅛ Page Ad
10 x 2
100mm D x 85mm W
90mm D x 130mm W
From £375 per insertion
Column Widths: 1 = 42mm
From £250 per insertion
2 = 85mm
Our Free Design Service We offer a professional design service which is available to those who do not use a recognised agency. (Print Ads Only)
3 = 130mm
4 = 174mm
Inserts: Cost on application Frequency: Monthly
From £525 per insertion
From £150 per insertion
5 = 218mm
6 = 262mm
WEB ADS
600 x 120px Skyscraper
FOR GREAT RATES, DIFFERENT SIZES, INSERTION OPPORTUNITIES AND DISCUSSING A VERY SUCCESSFUL ADVERTISING CAMPAIGN, CALL DOMINIC ON 01494 862 423 OR EMAIL DOM@INTHESNOW.COM
InTheSnow magazine is perfect; it reaches a wide ski audience and yields excellent results
330 x 90px Box (x3)
728 x 90px Sponsor Banner
+44 (0) 1494 862 423 dom@inthesnow.com inthesnow.com
We have worked with InTheSnow magazine since they launched, we always get great results from our campaigns and they spend time ensuring we get great value for money
The UK’s most read ski mag is now an
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