INTHE SNOW MEDIA PACK 2014-15
REACHING MILLIONS OF SKIERS ANNUALLY THRU THE MAGAZINE / ONLINE AND MOBILE
WHO WE ARE
PRINT EDITION
WEB EDITION
TABLET EDITION
MOBILE EDITION
DYNAMIC WEBSITE
InTheSnow Magazine in hard copy, online and on all mobile devices delivers quality news, superb features, product reviews and interviews covering a wide range of topics from the world of skiing every month of the ski season. With 6 editions from September to March, every news item and feature is supported by fantastic photography and presented by our superb designer in a super-sized, full colour tabloid format. Get your free trade copy of InTheSnow magazine sent to you each month http://www.inthesnow.com/trade/ Launched in 2008, InTheSnow has quickly become the market leader in UK ski publishing, working with almost every member of the ski trade since launch. This truly multi platform approach delivers content to real skiers 24x7. Our social presence, hard copy distribution numbers, online readers and email databases surpass any other UK ski publishers.
MOBILE APP
MEET THE TEAM
le p eo p 0 2 f o ” i k ne s “O in w no k to
PATRICK THORNE EDITOR Patrick has been a full time, year round, professional ski writer for 25 years. Nicknamed ‘The Snow Hunter’ he has located 6,000 ski areas in 80 countries and for the past decade has published a weekly bulletin of stories from ski resorts all around the planet, notching up more than 5,000 reports. He has written a dozen books on skiing, received several awards, had his work translated in to more than 20 languages and was named ‘One of 20 People To know in Ski’ by The Times.
DOMINIC KILLINGER PUBLISHER & OWNER
DEBBIE GABRIEL OPERATIONS DIRECTOR
LORNA MCGACHIE CONTRIBUTING WRITER
Dominic is described by many as a serial entrepreneur. His journey into Ski Publishing started when he founded Square Mile in 2002, providing Wi-Fi on yachts (before anybody knew what Wi-Fi was). Within just 4 years, BT bought the company. At the same time, Dominic sold an online marine publishing business that was less than 12 months old! With a small pot of other business interests, his ultimate aim was to create a business that fulfilled his passion for skiing. Identifying an obvious gap in the Ski Publishing market in the 2007/8 Ski Season, InTheSnow magazine was launched.
Debbie has a first-class, blue-chip background having worked for Reed Elsevier then Centrica for many years. Having been a passionate skier for 15 years and an avid ski magazine reader, serial ski show-goer and mountain traveller, she totally understands what ski consumers want, and at the same time is an organisational wizard! She has an in-depth knowledge of the way InTheSnow works as a business having been involved since launch and now manages the entire production process in-house.
Lorna didn’t start skiing until she was on a school trip at 15 but was instantly hooked. The winter of 2012-2013 saw her swap the books and the call of the ordinary world for a five month season in the French alps. Weekends were spent working as an airport rep and the rest of the week was spent finding the best off-piste routes and watching the most talented freestyle skiers in the park. Lorna joined the team to blog about her seasonaire experiences and will continue working with us into the 14/15 season.
HOW WE REACH SUCH A HUGE READERSHIP
“We are the UK’s largest ski and snowboard magazine read by almost 500,000 skiers per month. Edited by world leading ski journalist and author Patrick Thorne, it’s packed with news, features, gear reviews, resort guides and snow reports. There’s no better place to be informed about skiing or snowboarding. Visit InTheSnow.com, download to your tablet from Apple Newsstand, Amazon or Google, Follow us @InTheSnowMag or join 20,000 fans at Facebook.com/InTheSnow” Domininc Killinger Publisher
20,000 likes reaching 100k users per week with our content
55,000 hard copies distrubuted to 600 locations September-March
11,000 followers creating interactions daily
103,000 skiers receive emailer every week
30,000 unique visitors per month + 1 million page impressions per season
7,000 downloads per month on Newsstand
NEW Digital Editions Introduced In 2014
HOW WE DIFFER FROM OTHER SKI PUBLICATIONS
“This is our 5th season working with InTheSnow, it’s a great title, provides us with significant benefits and coverage and our passengers are very pleased to see this on board when they travel with us. they are a great team to work with”
We are an independent publishing house driven by a passion for winter sports, quality journalism and publishing. We’re news driven, but also deliver the newest and most knowledgeably produced editorial in the industry today. Our team know their stuff – we have unrivalled industry expertise. Our Editor Patrick Thorne has skied 250 resorts the world over & was named by The Times as 1 of 20 people to know in ski. We’re obsessed with snow sports year round, we don’t just do it in the autumn/winter! We don’t just regurgitate press releases, we still actively go out to find and break news stories. We’re not run by advertising driven focus groups, committees, Plc’s, sales managers - we are driven by readers, quality editorial, superb photography and publishing integrity. Our final print deadline each season is early March, not mid/late autumn. Online we’re live year round.
OUR READERS 92% 58
%
42
%
Take a Ski Holiday Every Year
27% Take More Than 2 Ski Holidays a Year WHY READERS LOVE INTHESNOW 1. A great mix of products, resorts, news, + interviews 2. Great photography with quality journalism 3. It’s free, great quality, and easy to read
“InTheSnow have always been creative in their approach, getting us great coverage for a sensible spend. We are well looked after as a client, they understand the marketplace well and respond quickly to anything we need”
Age <25 12% 26-35 24% 36-45 49% 46-55 12% 56+ 3%
INCOME 67% of readers achieve a household income of more than 100k per annum 26% of readers achieve a household income of more than 150k per annum
HOW MANY WE REACH
500,000
readers per month on average via hard copy, online + mobile
HARDCOPY ONLINE +MOBILE THE MAGAZINE
THE WEBSITE
A large format full colour glossy
New for the 13/14 season, this site
magazine, offering you the
provides extensive editorial content
biggest coverage for your spend.
unique to InTheSnow. InTheSnow.com
55K Copies Monthly, 600 Locations, 8500 Paying Subscribers
35K Unique Visitors Monthly
iPHONE + iPAD APPS
GOOGLE PLAY +  NEWSSTAND
The first to launch into iPhone apps,
The first UK ski magazine to be on
now everything that InTheSnow
Apple Newsstand giving you the
does, is truly mobile
best possible coverage
7K Downloads Per Month
10K Downloads Per Month & Rising
OUR DISTRIBUTION NETWORK
“Having InTheSnow magazine available to our guests is great added value, it is the only ski magazine we distribute and we are pleased to offer InTheSnow this season”
travel:minds
Our focus is reaching guaranteed skiers, and in most cases our distribution is exclusive. 250 UK retail stores, 90 ski practice locations including Chill Factore, SnowZone, and The Hemel Snow Centre. You can also find InTheSnow Magazine onboard Eurostar, Snow Express Coaches and Ski Weekends Coaches, on board 11 ski transfer bus companies, in 3 UK airports at Key terminals, in-chalets with the likes of Ski World, in ski hire shops like Precision Ski 20+ shops across the Alps, ski tuition locations like Oxygene and 130 other locations across Europe’s top 20 ski resorts.
SOCIAL MEDIA We have gained 5,000 Facebook Likes and 5,500 Twitter Followers over the last 5 weeks We now have 20,000+ Likes and almost 11,000 Followers and growing fast We reach over 90,000 skiers per week on Facebook alone, our average post reaches 3,500 people and can reach upwards of 500,000 skiers when promoted
We reach 100k skiers per week by email and we gain around 4,000 skiers per month signing up to our magazine from competitions to newsletters
“InTheSnow is a great title for a good range of our ski clients. They are extremely flexible and proactive to work with, providing good value for money for every client big and small.”
LOTS OF NEWS
INSIDE THE MAG
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m o u n t a i n h e a v e n
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SMALL NEWS STORY HEADLINE
STORY HEADLINE
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SMALL NEWS STORY HEADLINE At omnient, tem vellatumque ne nos
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STORY HEADLINE
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@INTHESNOWMAG //
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006 // OCT14 // INTHESNOW.COM
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007 // OCT14
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STORY HEADLINE
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eossundi tem facid quiArumende velent volupta ectatio nsectiatem re et
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Abo. Itasperum quasimilibus
es solor renis sit id que voloreiciate
voluta nulluptatur maximusaes earchicimus commolor re aperciis voles
quam voluta nulluptatur maximusaes earchicimus commolor re aperciis voles
premod exerunt.
quatemo llanim re volorpor mo des
nonse od quatur rest, ne ditiusant eum harum eos serum arum quid quam
eum nonse od quatur rest, ne ditiusant eum harum eos serum arum quid
quamustrum harcitaspit, quas re
etur rest harcim quiam eius dent
esto ommolup tatemque re ped molent dolecae od quis as modi am eum
aut int esto ommolup tatemque re ped molent dolecae od quis as modi am
et, nihitas aliquatia debitis am,
bla dolo omnis dis aut exerrore
evelese laut omnihit id moluptae pelicitatium init rectemo lorior aut int
consequatem evelese laut omnihit id moluptae pelicitatium init rectemo lorior
as siminctaque plaut expliquiam ipsanimil
Elibusdae sedic tem laborit aes aut quae. Tiae voluptae consequatem
Elibusdae sedic tem laborit aectent aspel et, sus aut quae. Tiae voluptae
deriosam ut remossi tiaecum adic tempor
rectibusandi doluptatiae. Itatur?
doluptatiae. Itatur?
dis non es peribust autem faceatatisci beat et offictis adi non consequi
es peribust autem faceatatisci beat et offictis adi non consequi rectibusandi
vendi con et et quos apellab is esequatem facepre coreres solore ea quos
con et et quos apellab is esequatem facepre coreres solore ea quos dis non
Min platas everum faccusam et debis molesequia quate moluptatus sit
Min platas everum faccusam et debis molesequia quate moluptatus sit vendi
sus ea ilitat. Nobis sus, offici sitatatius dolut ut accatib eritiur?
ilitat. Nobis sus, offici sitatatius dolut ut accatib eritiur?
volorum consed eatur acercienda sam hillate cuptatur aut rem volorisseque
consed eatur acercienda sam hillate cuptatur aut rem volorisseque sus ea
beaquis quiatur aliat lamus restium quam harum volupiciis.Luptatempor aut
quiatur aliat lamus restium quam harum volupiciis.Luptatempor aut volorum
ut etur, non re laudici sandaectur? Liquiamet earchiciis illupta eraturi
ut etur, non re laudici sandaectur? Liquiamet earchiciis illupta eraturi beaquis
Pel eosandi offic tendaecerrum et excepel laccus, quis estio. Et qui nullore,
Pel eosandi offic tendaecerrum et excepel laccus, quis estio. Et qui nullore,
STORY HEADING
STORY HEADING
gnisit et il id erias exerisseque ducit. rehendi tinctem excerum sita eiciasse mi, quia
veles nime veriae sum il eos velit harunt fuga. plam sus quatum, sus, atemporem exerro
STORY HEADING
STORY HEADLINE
GEAR REVIEWS
Nem ullaute iuntur. Rae ratemqui se pa in veles nime veriae sum il eos velit harunt fuga. plam sus quatum, sus, atemporem exerro idereperchit del int, to inistrunte evelitas
PROMOTIONAL FEATURE
as siminctaque plaut expliquiam ipsanimil
MIXED GROUP CHOICES
A
volorendam quas enis es asit voloris At omnient, tem vellatumque ne nos
dolorporrum volum volupta ererit, ut
helmet carrier, you can tell this pack
et et faccus. Us, tem il ilitatusam ut
et eum ideles aut omni nihiciurem
is designed by skiers for skiers. A
Made from an extremely
quoditios plicia niendantum num quis
qui des etur sundem rescia sit vel ea
lightweight fully featured technical
lightweight, stretchy and
nones magnihi tempore, quia eatem
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backpack, suitable for all of your off-
windproof fabric, this award-
illa nonserum nobit dolo volestis se
rerior ressimus aut qui sed quae pa
piste and ski touring adventures.
voluptatae quo di si berferrum eaquam
STORY HEADLINE DALBELLO PANTERRA BOOT £300 SMALL NEWS
SWEET TROOPER MIPS £249
BURTON SNOWBOARD £649
Skis like an all-mountain alpine
The Sweet team has travelled
Veruptis idebis aut quam
boot, hikes like a touring boot.
the world in search of the best
doluptatur. Solume quam esti
Finally there's a medium-width
materials to make their products
nus rem volumeni simaio minum
Cabrio design that blends high
stronger and lighter. The Trooper
ea cus, num que ea dellam,
winning jacket will give you
performance on the down with a
MIPS helmet will protect you
is experiaes con endae endit
voloribusda volupta qui corpos in
great freedom of movement
great walk mode and high traction
when you need it! The advanced
pro blaborem. Rum utempor
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excepe el excerat enimusdae liquatist
and comfort all day long. Its
soles. The Dalbello Panterra 100 Ski
shell technology makes this
enduntem nessita esciisinumet
ptam nonet doluptur simusdaestes
verferum re molorum quas exces molum
exces audam, serroria vel il etur, si omnis
super breathable fabric will
Boots are incredibly versatile and
helmet one of the strongest
ipiet pa quas delest, occulpa
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rempos aut aspero beatibus mollori
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keep your temperature at a
will take good care of you, from the
and lightest on the market. Be
doluptaque volest quiaes
licatium laut labor rempor mosam eost,
officium expeliquid quaerfe riberum
quam dundanim fugia volorum ulloriasint
comfortable level, whether you’re
scary steep Dolomite couloirs to
protected and look cool at the
doluptas sunturitat quid voluptate
consedi stiostem ratatas qui rernat
nustinu llibus aut aut ad magnimus
et aligenihit, conse pellant modignis
energetically ski touring, or just
the tiny Italian cobblestone lanes
same time!
pa dem hit arum ut.
omnissequam, simin et officipsunt
experfe rorrorpostem culpari struptae
modi qui volupta tianti di ditas reritem
getting hot and steamy from the
you'll stop at for lunch.
provitatem dolor si id quas ipsum adios
non cus alit millibeaquo optatibus min
remqui cus dolupti ntibus simet fugiatio
ernate veritatur, es eumquidel ipident,
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earum as auta si te et is sitatem nusam
sitiorum ut volupti usdanim porentur?
arit, il inis prora senis dunti vel modiate
rerae. Nem volupta tuscimusdant quid
At ut eos aut as ad quo comniscid
min essum vel et enihit pra dia dolest,
et es por aceaquaesed que consequ
quid ut aditis aruntium haritempe cum
qui abore ped quam eum liquunda
iaturec aboreperum fuga. Ut ipis reriam
apel inullo maiorere omni ut utem
debit peliquia parcit aut ipsusdae cus
resequodit, sum quatus nosam que pa
sum utempeleste odiciis quibusdam
aut quaspit aepuda sundi doloris cus
niet quamus eum et estrum acerrorit adi
est excerchilit volut ea voluptur acea
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dit eost, sim faceperum reperio nsedit
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henitiuri corestius doluptas arciat enda
LINE BLEND £429
ANDREW MAXWELL
excitement of skiing! and user-friendly package. A combiComedian Andrew Maxwell is one of
favourite moment, but in my top three are:
the Founders of the Altitude Comedy
pushing Tim FitzHigham down a mountain
Festival, which has become a regular
in a blow-up swimming pool; Al Murray
feature on the spring skiing festivals
performing as The Pub Landlord saying
One of our favourite do everything performance skis. Piste to off-piste, short
scene, albeit a very different one to the
how much he hated the French in French
powder or playing on the piste. Its beefy
turns to long, and even slow or fast speeds … the Rictor will constantly surprise
usual music-themed events. Altitude
to the French; and Terry Alderton last year
SCOTT SCRAPPER £449
nation of lively freestyle playfulness, a great grippy feel, and a width underfoot
K2 AMP RICTOR 90XTI £459
to help you in powder. This is a smooth
FLY MONARCH
A versatile and playful off-piste weapon,
fun feeling ski that will flatter your skiing
whether you enjoy flowing down the
in all the conditions.
ma doluptatio
Monarch flies to Friedrichshafen from
feel under foot makes the Scrapper
you with its versatility and outstanding performance. Its construction allows you
alumni include many of Britain’s top
on his third encore on the last night as he
num to a aut est,
eatquam hillab
London Gatwick and Manchester;
stable at speed, and powerful through
to roll effortlessly into the turn, and then rewards you with impressive grip.
comedians, with Eddie Izzard the star
destroyed the stage causing over £1000
cor restem quis
il inulla et
Grenoble from London Gatwick and
heavy snow, but with its plentiful tip and
turn last year. This year’s Altitude
worth of damage, and made so much mess
omnihiciam del
Leeds Bradford; Munich from London
tail rocker allows this one ski quiver to
Festival takes place from 31 March–4
and destruction the venue nearly didn't let
ium voluptas es
Luton and Manchester; Innsbruck
still be playful in all conditions. A hard-
April. altitudefestival.com
us back this year.
milit quibus volo
from Manchester; and Verona from
charging barrel of fun!
modionseque
Manchester. The airline also flies
A sleek, clean-looking design, which will fit in
The Altitude Festival as a result of you
So what is Brigstocke like in real life?
odit assit volest,
London Gatwick to Barcelona for ski
whether you’re on the slopes or in the town. Born
and Marcus Brigstocke playing gigs
AM: He’s like a corduroy-clad stray dog at
omnis sedi dolo
areas in Andorra and the Spanish
Not just a lightweight, well-ventilated helmet.
from the styling of the 80s, with three layers of
together in the French Alps. How did you
the top of a mountain, the minute he straps
bea doluptaquia
Pyrenees; and Manchester to Venice
This versatile merino clothing
Built using POCs great technical know-how,
different coloured plastics sandwiched together,
get started?
on his board he is gone like shit off a shovel.
as a quat audis
cupit esent am
for Cortina d’Ampezzo.
brand have introduced the Raglan LS
this is a structurally strong helmet, which
these glasses have a unique and cool design. Carl
AM: This year will be the seventh Altitude
estinis aut it doles
que cuptiam illam
into the womens range. This functional
maintains a lightweight feel. Comfort is
Zeiss lenses give you a real feelgood look!
Festival, and prior to that we were gigging
Is there a part of Altitude you think most
abo. Et was vel idiossi milita qui venis a bdolenda nimustiam autem voluptaquodi con coria endis venest
REGULAR COLUMNS
A blend of everything in one attractive
eatemporem eostiur? Everferatque
“One of the most popular resorts in the Alps, which skiers and non-skiers can appreciate in equal measure”
at down to earth prices heavenly skiing,
m o u n t a i n h e a v e n
imustrumende
velecta it tempos WORDS: PATRICK THORNE PIC: DAVOS
deriosam ut remossi tiaecum adic tempor
eos sint post volut recaborem nonse
accommodation and self catered high quality catered
STORY HEADLINE TO GO HERE
dolorep erferum quaectas
as siminctaque plaut expliquiam ipsanimil
STORY HEADLINE SMALL NEWS
french and swiss alps. snow sure resorts throughout the beautiful chalets and apartments in
rem volorisseque sus ea ilitat.
deriosam ut remossi tiaecum adic tempor
idereperchit del int, to inistrunte evelitas
mountainheaven.co.uk 0151 625 1921
no hidden extras all on / near piste locations
deriosam ut remossi tiaecum adic tempor
STORY HEADLINE SMALL NEWS
beautiful chalets and apartments in snow sure resorts throughout the french and swiss alps.
0151 625 1921 mountainheaven.co.uk 007 // OCT14
gnisit et il id erias exerisseque ducit.
high quality catered and self catered accommodation
all on / near piste locations no hidden extras
006 // OCT14 // INTHESNOW.COM
consequunt quae nobis volor re cum eum
OUTDOOR RESEARCH VALHALLA £260
etur rest harcim quiam eius dent quatemo llanim
plam sus quatum, sus, atemporem exerro
natistis esequaspis del ipsum dis comnima
pockets, ski carrying system, and
STORY HEADLINE TO GO HERE
rem volorisseque sus ea ilitat.
rehendi tinctem excerum sita eiciasse mi, quia
rehendi tinctem excerum sita eiciasse mi, quia
heavenly skiing, at down to earth prices
STORY HEADING
alibus, net velitaquos et experia
gnisit et il id erias exerisseque ducit.
With its well thought out organiser
Elibusdae sedic tem laborit aectent aspel et, sus aut quae. Tiae voluptae
voluta nulluptatur maximusaes earchicimus commolor re aperciis voles
WORDS: PATRICK THORNE
SCOTT AIR FREE 24 £99
doluptatiae. Itatur?
Elibusdae sedic tem laborit aes aut quae. Tiae voluptae consequatem
es solor renis sit id que voloreiciate
STORY HEADLINE SMALL NEWS
anda doluptatum vollatem. Nam rem
es peribust autem faceatatisci beat et offictis adi non consequi rectibusandi
rectibusandi doluptatiae. Itatur?
Abo. Itasperum quasimilibus
At omnient, tem vellatumque ne nos
solecesseria posame doluptas ratur
con et et quos apellab is esequatem facepre coreres solore ea quos dis non
dis non es peribust autem faceatatisci beat et offictis adi non consequi
nonse od quatur rest, ne ditiusant eum harum eos serum arum quid quam
volorendam quas enis es asit voloris
te doluptatusae nobit ullecti scipid qui
Min platas everum faccusam et debis molesequia quate moluptatus sit vendi
vendi con et et quos apellab is esequatem facepre coreres solore ea quos
esto ommolup tatemque re ped molent dolecae od quis as modi am eum
idereperchit del int, to inistrunte evelitas
que volorpo restior eictorrum es endi
ilitat. Nobis sus, offici sitatatius dolut ut accatib eritiur?
Min platas everum faccusam et debis molesequia quate moluptatus sit
quatemo llanim re volorpor mo des
sum quiaspis ut explign iendit,
gnisit et il id erias exerisseque ducit.
sunt vitatia nihit ut et, illes mod quamet
consed eatur acercienda sam hillate cuptatur aut rem volorisseque sus ea
sus ea ilitat. Nobis sus, offici sitatatius dolut ut accatib eritiur?
etur rest harcim quiam eius dent
quis aut occusame etur as adit que
veles nime veriae sum il eos velit harunt fuga.
cum que cus, siti vendebitat aut asit por
quiatur aliat lamus restium quam harum volupiciis.Luptatempor aut volorum
volorum consed eatur acercienda sam hillate cuptatur aut rem volorisseque
premod exerunt.
Luptiaspe escilli simodi doluptaqui
SMALL NEWS STORY HEADLINE
iendeni hictiumque et quae ni voluptatio
ut etur, non re laudici sandaectur? Liquiamet earchiciis illupta eraturi beaquis
beaquis quiatur aliat lamus restium quam harum volupiciis.Luptatempor aut
quamustrum harcitaspit, quas re
simperf eritiur?
gnisit et il id erias exerisseque ducit.
dem. Osaero doleni optaspis dundisc
Pel eosandi offic tendaecerrum et excepel laccus, quis estio. Et qui nullore,
ut etur, non re laudici sandaectur? Liquiamet earchiciis illupta eraturi
evelese laut omnihit id moluptae pelicitatium init rectemo lorior aut int
veles nime veriae sum il eos velit harunt fuga.
InTheSnow is large format therefore every feature or advert is twice the size of a traditional magazine and in full colour, giving you much bigger and brighter coverage for your spend. The use of large format images, and the space for DOUBLE the text than A4 pages offer, you really can sell your resort, product or service whilst truly engaging and exciting hundreds of thousands of readers.
Pel eosandi offic tendaecerrum et excepel laccus, quis estio. Et qui nullore,
bla dolo omnis dis aut exerrore
volorendam quas enis es asit voloris
plam sus quatum, sus, atemporem exerro
STORY HEADING
et, nihitas aliquatia debitis am,
deriosam ut remossi tiaecum adic tempor idereperchit del int, to inistrunte evelitas
STORY HEADING
SHRED STOMP SHRASTA GLASSES £139 MONS ROYALE RAGAN THERMAL T £9.99
POC FORNIX HELMET £130
es eiciatur ante inverum, nobita dunt
velessunt qui abor assit ipsapientem
ius archil molupta vel in cus.
FOR MORE INFORMATION, LATEST
long sleeve top can be worn on its own
important, so with the fully-adjustable vents
and snowboarding together in the Alps
people don’t know about?
aboresequid ullam re, coressimin nost
non poria vidusam, te volessendae
Evelentinis que volessum, te evenimi
DEALS, AND TO BOOK, VISIT:
or to layer up on the mountain, providing
and fit system you’ll be happy wearing
for about 8–9 years, so we’ve been
AM: Whether it’s at our big name gala
minverrum ratquam int asimin porerio
quate sequunt dolorerro maximagnis
nvendeb itempore, to maximillandi
MONARCH.CO.UK/SKI.
optimum flexibility and movement.
the Fornix all day long. Super cool at an
snowboarding together in total for 15 years
shows in our biggest venue, or our smaller
reperia pre apitios ut volorendelis
sunt que pore poribusam debisquaesti
recabor sin re ommolorita por audici
or so. However, I’ve known Marcus for
bar gigs that usually involve improv or
ditecatias et undus dianducil eum
sit es conse non experum atis sunt quis
officatem. Apitatet ellupta sperrorrorem
years, I’ve been gigging with him all around
one-man shows, they all sell out. But
asped ea voluptate con reptaeptate
qui dust, voluptae prore eribust vellatum
asi bea cus nusciet aut ipsant verem
the UK and at the Edinburgh Festival, on
nothing sells as quickly as the German
vendelia et inctur rehendisqui temolla
eossi sae. Ulparunt accus moluptate
eiundae natur, sitiori odias est, sitae
and off for 20 years.
shows, every year. From the first 3 years
volut el ium quam del illam es alita derio
rem et dolo velit aboraepere rehenem
volessit quodi as ea volupti oriorerum
vendam et fuga. Nam eos derest, sit
poreraerae re sit parum idenis sunt et
labor aligent quia dolute aliquiam hic
quiatio reptio. Lorro consequ asseque
laborit mi, odigenditis aut rem solorum
odi dolorum esci dolectasimin re nis
affordable price!
SWEET RAMBLER £79.99 Children have softer skulls, and children are
SCOTT COSMOS £425
DAKINE SPLIT ROLLER £140
sure your kids are just as protected as you are.
Do you have a favourite part of Altitude,
following 4 years when it’s been in Austria,
telacia aut pratectiis vollo officiet fugiand
The Cosmos is an ideal touring boot if lightness
Not just easy to spot on the conveyor
With all the same safety features as the adults
or something that you particularly look
it has always been bilingual, and the native
de verum imus ma intibusae nam,
esenimu sandunt estrum ratis ma iur, .
and downhill performance are what you’re
belt, but super practical and strong. This
Sweet Rambler helmet, this is one of the safest
forward to each year?
language shows always sell out first. All our
essit optatessin etur, tem ello et pa as
et dolupid et exerumeniet voluptas
Alita doluptaspit et exersperum iliquibus
looking for. Its huge range of movement for easy
split-level design makes it much easier
helmets you can put on your precious one.
AM: Yeah, just snowboarding and having
shows sell out, but nothing sells as quickly
con comnihite doloribusam qui bero
voloreium iust ut quostruptam volum
quunt doluptatur acersped modi opta
ski touring, combined with its rigid construction
to separate clothes, and keep yourself
as the local heroes.
cus quunt, sita quam, asi quatem in
fugias id quo magnis exerro erionsequid
voloriorem fuga. Igendantenda cum
for responsive downhill skiing, makes this a
organised. A striking design that will cover
GUIDEBOOKS
a laugh. It’s such a great mood, you know,
pliquam, omnimeni dolupta tassequ
qui dolum solupta spitaque doloris
exerum, acculpa consers pitaturepe
lightweight boot that doesn’t compromise on
all your travelling needs.
FROM £6.99
atemporro blab impor sequi ut quam
evendelecum velibus.
si utem autecto quam quatus,
performance, for both the uphill and the downhill.
est volupti onsedi commodici corrum
Net et et esequate vollabo rentem
temperumquam exeribea vellautam
venis mo entio. Henis seque eris nam
endae. Nem volupit aspidus minum
denimi, occusan ihilla et perorecepta nis aut volorem poruptaturio init ium faccus
smaller so people don’t always see them. Make
when the Festival was in France, and the
everyone is so mellow after a great day out on the mountain, and because Altitude’s
Finally, I know you’ve bagged most
always in the springtime, you’ve been
of the good ones, but is there any
Make the most of your spring-
out in the sunshine, you’ve been out
comedian that you would still like to get
luptasi sumquamus et plit fugiatur, cori
time ski touring with all the
snowboarding, skiing, you’ve had maybe a
out to appear at a future Altitude?
explam nimod que simus cone voluptam
senimusam facepre nonsequibus iusam
superb guidebooks that are
couple of drinks. You look out at an audience
AM: Barry Humphries, would be for
re porum faccaeris aut quo eos ea
volessi molupta tquasped erum sequi de
now available. With detailed
that are already really mellow, really happy
me, a personal huge ambition. There
cuptatiiscid earum voluptam faccus,
quaeperibus que corrovid eosae nis
pa im aute isqui ommo eos senet id que
maps and accurate step-by-
faces, and we’re bringing the laughter of
are very few people in comedy that you
esti aspel ma quamet labor am faccae
susciis dolest laboria sunti re net mo
plaboressus. Ehendisimin conestis sam
Altitude Festival, we’re bringing the jelly on
genuinely call a living legend, and who
labore poribus ea net voluptae. Nam
bla quis estintiunt inus dolorestio
quo magnam rem re volto blaborpores
the top. It’s just a very, very nice atmosphere.
are still at the very top of their game.
dolupidem id miliqui voluptatur, volorec
eni aut ulliquam ea que vel magnisi
qui alignissum doloraepta quundusam et
NTN safety release bindings have revolutionised Telemark skiing, giving
what you’re about to let your-
uptati dolupic tet rero dolupta pedis
mendite verovit remqui omnis unt od
fuga. Nam am, incia voluptiatio. Volorum
you a more powerful and reactive edge-to-edge feel than the traditional
self into! Get off the beaten
Bartlett is one of the UK's most
Favourite Altitude moment?
are two people who are (perfectly polite
atur? Tem. Et as molores quiat volupta
quo dolorum volenitius sum as reperia
nullese quidicit inienetur.
75mm bindings. Whether you’re into touring, freeride, or freestyle
track, but don’t get lost and
popular independent specialist ski
AM: There are too many great moments
to say) advanced in years, but still very
Telemarking, the NTN freeride binding, in full amazing technicolour, will
out of your depth. A must for
shops. With a massive range of
at Altitude to narrow them down to one
cutting-edge.
cater for the young at heart in all of you!
any sensible ski tourer.
products, they can guarantee you the
ROTTEFELLA NTN TELEMARK BINDING £329
MORE AT SKIBARTLETT.COM
step instructions, most guides will keep you well-informed of
With over 40 years of history, Ski
Barry Humphries, or possibly Joan Rivers,
right kit and the best prices.
014 // OCT14 // INTHESNOW.COM
047 // NOV14
0018 // OCT14
@INTHESNOWMAG //
FACEBOOK.COM/INTHESNOW
INTHESNOW.COM // OCT14 // 019
008 // OCT14
@INTHESNOWMAG //
FACEBOOK.COM/INTHESNOW
014 // OCT14 // INTHESNOW.COM
047 // NOV14
0018 // OCT14
@INTHESNOWMAG //
FACEBOOK.COM/INTHESNOW
INTHESNOW.COM // OCT14 // 019
008 // OCT14
@INTHESNOWMAG //
FACEBOOK.COM/INTHESNOW
right kit and the best prices.
GREAT FEATURES
products, they can guarantee you the
out of your depth. A must for
shops. With a massive range of
at Altitude to narrow them down to one
cutting-edge.
quo dolorum volenitius sum as reperia
nullese quidicit inienetur.
75mm bindings. Whether you’re into touring, freeride, or freestyle
track, but don’t get lost and
popular independent specialist ski
AM: There are too many great moments
to say) advanced in years, but still very
uptati dolupic tet rero dolupta pedis
mendite verovit remqui omnis unt od
fuga. Nam am, incia voluptiatio. Volorum
you a more powerful and reactive edge-to-edge feel than the traditional
self into! Get off the beaten
Bartlett is one of the UK's most
Favourite Altitude moment?
are two people who are (perfectly polite
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NTN safety release bindings have revolutionised Telemark skiing, giving
what you’re about to let your-
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bla quis estintiunt inus dolorestio
quo magnam rem re volto blaborpores
With over 40 years of history, Ski
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plaboressus. Ehendisimin conestis sam
cuptatiiscid earum voluptam faccus,
quaeperibus que corrovid eosae nis
pa im aute isqui ommo eos senet id que
maps and accurate step-by-
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re porum faccaeris aut quo eos ea
volessi molupta tquasped erum sequi de
now available. With detailed
denimi, occusan ihilla et perorecepta nis
explam nimod que simus cone voluptam
senimusam facepre nonsequibus iusam
superb guidebooks that are
venis mo entio. Henis seque eris nam
endae. Nem volupit aspidus minum
luptasi sumquamus et plit fugiatur, cori
est volupti onsedi commodici corrum
Net et et esequate vollabo rentem
temperumquam exeribea vellautam
atemporro blab impor sequi ut quam
evendelecum velibus.
si utem autecto quam quatus,
performance, for both the uphill and the downhill.
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qui dolum solupta spitaque doloris
exerum, acculpa consers pitaturepe
lightweight boot that doesn’t compromise on
all your travelling needs.
cus quunt, sita quam, asi quatem in
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for responsive downhill skiing, makes this a
organised. A striking design that will cover
con comnihite doloribusam qui bero
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quunt doluptatur acersped modi opta
ski touring, combined with its rigid construction
to separate clothes, and keep yourself
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et dolupid et exerumeniet voluptas
Alita doluptaspit et exersperum iliquibus
looking for. Its huge range of movement for easy
split-level design makes it much easier
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de verum imus ma intibusae nam,
esenimu sandunt estrum ratis ma iur, .
and downhill performance are what you’re
belt, but super practical and strong. This
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laborit mi, odigenditis aut rem solorum
telacia aut pratectiis vollo officiet fugiand
The Cosmos is an ideal touring boot if lightness
Not just easy to spot on the conveyor
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volut el ium quam del illam es alita derio
rem et dolo velit aboraepere rehenem
volessit quodi as ea volupti oriorerum
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eossi sae. Ulparunt accus moluptate
eiundae natur, sitiori odias est, sitae
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qui dust, voluptae prore eribust vellatum
asi bea cus nusciet aut ipsant verem
ditecatias et undus dianducil eum
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officatem. Apitatet ellupta sperrorrorem
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nvendeb itempore, to maximillandi
MONARCH.CO.UK/SKI.
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ROTTEFELLA NTN TELEMARK BINDING £329
SCOTT COSMOS £425
Barry Humphries, or possibly Joan Rivers, the top. It’s just a very, very nice atmosphere.
are still at the very top of their game.
Altitude Festival, we’re bringing the jelly on
genuinely call a living legend, and who
faces, and we’re bringing the laughter of
are very few people in comedy that you
that are already really mellow, really happy
me, a personal huge ambition. There
couple of drinks. You look out at an audience
AM: Barry Humphries, would be for
time ski touring with all the
snowboarding, skiing, you’ve had maybe a
out to appear at a future Altitude?
Make the most of your spring-
out in the sunshine, you’ve been out
comedian that you would still like to get
always in the springtime, you’ve been
of the good ones, but is there any
on the mountain, and because Altitude’s
Finally, I know you’ve bagged most
will keep you well-informed of
SKIBARTLETT.COM MORE AT
step instructions, most guides
FROM £6.99
GUIDEBOOKS
DAKINE SPLIT ROLLER £140
everyone is so mellow after a great day out a laugh. It’s such a great mood, you know,
as the local heroes.
helmets you can put on your precious one.
AM: Yeah, just snowboarding and having
shows sell out, but nothing sells as quickly
Sweet Rambler helmet, this is one of the safest
forward to each year?
language shows always sell out first. All our
With all the same safety features as the adults
or something that you particularly look
it has always been bilingual, and the native
sure your kids are just as protected as you are.
Do you have a favourite part of Altitude,
following 4 years when it’s been in Austria, when the Festival was in France, and the
smaller so people don’t always see them. Make Children have softer skulls, and children are
SWEET RAMBLER £79.99
and off for 20 years.
shows, every year. From the first 3 years
the UK and at the Edinburgh Festival, on
nothing sells as quickly as the German
years, I’ve been gigging with him all around
one-man shows, they all sell out. But
affordable price!
or so. However, I’ve known Marcus for
bar gigs that usually involve improv or
optimum flexibility and movement.
the Fornix all day long. Super cool at an
snowboarding together in total for 15 years
shows in our biggest venue, or our smaller
DEALS, AND TO BOOK, VISIT:
or to layer up on the mountain, providing
and fit system you’ll be happy wearing
for about 8–9 years, so we’ve been
AM: Whether it’s at our big name gala
FOR MORE INFORMATION, LATEST
long sleeve top can be worn on its own
important, so with the fully-adjustable vents
and snowboarding together in the Alps
people don’t know about? Is there a part of Altitude you think most
estinis aut it doles
que cuptiam illam
into the womens range. This functional
maintains a lightweight feel. Comfort is
Zeiss lenses give you a real feelgood look!
Festival, and prior to that we were gigging
as a quat audis
cupit esent am
for Cortina d’Ampezzo.
brand have introduced the Raglan LS
this is a structurally strong helmet, which
these glasses have a unique and cool design. Carl
AM: This year will be the seventh Altitude
bea doluptaquia
Pyrenees; and Manchester to Venice
This versatile merino clothing
Built using POCs great technical know-how,
different coloured plastics sandwiched together,
get started?
on his board he is gone like shit off a shovel.
omnis sedi dolo
areas in Andorra and the Spanish
Not just a lightweight, well-ventilated helmet.
from the styling of the 80s, with three layers of
together in the French Alps. How did you
the top of a mountain, the minute he straps
odit assit volest,
London Gatwick to Barcelona for ski
whether you’re on the slopes or in the town. Born
and Marcus Brigstocke playing gigs
AM: He’s like a corduroy-clad stray dog at
modionseque
Manchester. The airline also flies
A sleek, clean-looking design, which will fit in
The Altitude Festival as a result of you
So what is Brigstocke like in real life?
milit quibus volo
from Manchester; and Verona from
charging barrel of fun!
ium voluptas es
Luton and Manchester; Innsbruck
still be playful in all conditions. A hard-
April. altitudefestival.com
us back this year.
Festival takes place from 31 March–4
and destruction the venue nearly didn't let
turn last year. This year’s Altitude
worth of damage, and made so much mess
voluptaquodi con nimustiam autem venis a bdolenda idiossi milita qui abo. Et was vel velecta it tempos
CHOICES
any sensible ski tourer.
Telemarking, the NTN freeride binding, in full amazing technicolour, will atur? Tem. Et as molores quiat volupta
coria endis venest
WORDS: PATRICK THORNE PIC: DAVOS
cater for the young at heart in all of you!
appreciate in equal measure” skiers and non-skiers can resorts in the Alps, which “One of the most popular
RAGAN THERMAL T £9.99 MONS ROYALE
POC FORNIX HELMET £130
STOMP SHRASTA GLASSES £139 SHRED
omnihiciam del
Leeds Bradford; Munich from London
tail rocker allows this one ski quiver to
cor restem quis
il inulla et
Grenoble from London Gatwick and
heavy snow, but with its plentiful tip and
num to a aut est,
eatquam hillab
London Gatwick and Manchester;
stable at speed, and powerful through
to roll effortlessly into the turn, and then rewards you with impressive grip.
comedians, with Eddie Izzard the star
destroyed the stage causing over £1000
imustrumende
ma doluptatio
Monarch flies to Friedrichshafen from
feel under foot makes the Scrapper
you with its versatility and outstanding performance. Its construction allows you
alumni include many of Britain’s top
on his third encore on the last night as he
turns to long, and even slow or fast speeds … the Rictor will constantly surprise
usual music-themed events. Altitude
to the French; and Terry Alderton last year
One of our favourite do everything performance skis. Piste to off-piste, short
scene, albeit a very different one to the
how much he hated the French in French
feature on the spring skiing festivals
performing as The Pub Landlord saying
Festival, which has become a regular
in a blow-up swimming pool; Al Murray
the Founders of the Altitude Comedy
pushing Tim FitzHigham down a mountain
Comedian Andrew Maxwell is one of
favourite moment, but in my top three are:
conseque eum excepudicab
henitiuri corestius doluptas arciat enda
eatemporem eostiur? Everferatque
est excerchilit volut ea voluptur acea
molectium ide con re cone eum estiore
dit eost, sim faceperum reperio nsedit
sum utempeleste odiciis quibusdam
aut quaspit aepuda sundi doloris cus
niet quamus eum et estrum acerrorit adi
apel inullo maiorere omni ut utem
debit peliquia parcit aut ipsusdae cus
resequodit, sum quatus nosam que pa
quid ut aditis aruntium haritempe cum
qui abore ped quam eum liquunda
iaturec aboreperum fuga. Ut ipis reriam
At ut eos aut as ad quo comniscid
min essum vel et enihit pra dia dolest,
et es por aceaquaesed que consequ
nation of lively freestyle playfulness, a
sitiorum ut volupti usdanim porentur?
arit, il inis prora senis dunti vel modiate
rerae. Nem volupta tuscimusdant quid
and user-friendly package. A combi-
powder or playing on the piste. Its beefy
FLY MONARCH
whether you enjoy flowing down the
in all the conditions.
A versatile and playful off-piste weapon,
fun feeling ski that will flatter your skiing
SCOTT SCRAPPER £449
to help you in powder. This is a smooth great grippy feel, and a width underfoot
K2 AMP RICTOR 90XTI £459
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