Business
As industries across the Middle
East to bring their digital road
East bounce back from the
maps forward by up to two
economic turbulence of the last
years and increasingly shift
two years, International Data
towards a digital-first strategy,”
Corporation (IDC) believes there
says Lalchandani. “This means
are three broad themes that
choosing digitalization options
will shape the tech investment
over non-digital options as a rule,
decisions of the region’s chief
while implementing or enhancing
information officers (CIOs) and
new products, services, channels,
the organizations they represent
customer/employee experiences,
through 2022 and beyond – the
and operational processes. We are
implementation of a digital-first
increasingly seeing organizations
strategy, the quest for digital
across the Middle East embrace
resiliency, and the pursuit of
this approach and expect it to
hybridity.
proliferate further over the year
That’s according to
IDC’s group vice president and
ahead.
focus on anticipating a crisis and preparing for it, digital resiliency is focused on rapidly adapting to any business disruption. It is not
regional managing director for the Middle East, Turkey, and Africa,
“Likewise,
the
uncertainty
Jyoti Lalchandani, who attributes
wrought by the pandemic had
the first of these themes to the
put the corporate focus on
rapid acceleration of digital
business resiliency. However,
transformation seen since the
in order to be successful in the
start of 2020.
future, organizations need to go beyond business resiliency and
18
Jyoti Lalchandani, IDC’s group vice president and regional managing director for the Middle East, Turkey, and Africa
“The pandemic has led many
strive instead for digital resiliency.
organizations in the Middle
While business resiliency tends to
just about recovering and going back to business as usual but also about capitalizing on the newly changed conditions. To this end, being digitally resilient requires resiliency across many parts of the organization, all working together, including in areas such as leadership, finance, workforce,
