International Business Magazine Issue 9

Page 22

Finance

How will MasterCard’s Partnership with Coinbase Impact NFT Marketplaces?

Mastercard announced its partnership with Coin-

in terms of game developers and their game

base this week. For NFTs, MasterCard’s involve-

markets?

ment could help boost the global adoption of crypto-collectibles on the blockchain. However, actual

MasterCard enables the movement of money on

use cases for real-world goods might still be some

the blockchain. Buying NFTs with MasterCard

way off.

is much easier because there are no longer any transfer limits to worry about. Along with this, it

According to their website, MasterCard has creat-

also means that you can buy NFTs without having

ed a new business to handle crypto assets. The

to worry about your digital assets being stolen.

new unit, called MasterCard Blockchain, will reportedly collaborate with Coinbase’s engineering

Mastercard’s entry into the crypto industry makes

teams in order to integrate their services into the

it easier for people to build apps on ERC-721, which

digital asset space.

is great news for developers of games built on this standard. Although not all purchases will go

Impact on Crypto Markets

through MasterCard straight away, at least there are options now that NFTs can be used in regular

With this new partnership between MasterCard

commerce.

and Coinbase, buying NFTs will be so much eas-

22

ier. However, this will have quite some impact on

As for the game marketplaces, they can expect to

the crypto marketplaces. But, what can we expect

see more people purchase NFTs on their platforms.


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