Jostens Color Palettes

COLOR

&

INSPIRATION

Color palettes inspired by nature, fashion and everything around us.

THE POWER OF

COLOR

The classic color wheel, divided into 12 sections, is a valuable resource for selecting color combinations. There are many categories of color schemes to choose from.

M O N O C H R O M AT I C

D O U B L E C O M P L E M E N TA R Y

Uses varying shades of the same color.

Combines two variations of a color family that are opposites on the wheel.

SF Fu D nk

Pi

y

rr

ed TR R

Day

A scheme that employs three colors equidistant on the wheel.

C O M P L E M E N TA R Y

TR

l Ye

isbee r SM F

RA

RA T ree F rog

La ke

w lo

RB F lame

rfect

TRIAD

SH p

Be

RA F reshw ater

e SM P

OR

ee

k In

Comprised of colors immediately adjacent on the wheel.

chsia

ig RA F

SH

A N A LO G O U S

TETRADS Includes four colors equidistant on the wheel that are actually two diverse complementary pairs.

Utilizes opposites on the color wheel to provide maximum contrast.

POPULAR COLOR STRATEGIES IN YEARBOOK DESIGN

When it comes to color selection for graphics and text, there are three strategies that dominate the yearbook world.

1 2 3

One or two colors are selected to be used exclusively throughout the book.

One color or a color scheme is chosen for each section.

Color selection is based on the palette present in photos on the spread.

1

S TA B L E / / B A L A N C E D / / T R A D I T I O N A L

classic timeless colors provide stability, even to untraditional design choices

2

green provides a stable, rooted calm

captions anchor photos and balance the spread

CS Steel Blue CS Steel Blue CS Steel Blue

bright tones

Note: Color swatches may appear slightly different on screen than they do in print.

CS Remember CS Remember CS Remember

color combination ideas

CS Tiger Lily CS Tiger Lily CS Tiger Lily

CS Hunter Green CS Hunter Green CS Hunter Green

CS Dill CS Dill CS Dill

CS Concord CS Concord CS Concord

warm tones

CS Walnut CS Walnut CS Walnut CS Charcoal CS Charcoal CS Charcoal

CS Mystic Blue CS Mystic Blue CS Mystic Blue

CS Frosted Pink CS Frosted Pink CS Frosted Pink CS Orange Sherbet CS Orange Sherbet CS Orange Sherbet

colors and fonts used

Primary headline: AYT Function Secondary headline: AYT Function Body copy: AYT Foundation Sans Caption lead-in: AYT Function

3

muted tones

CS Mint Cream CS Mint Cream CS Mint Cream

CS Honey CS Honey CS Honey CS Wisteria CS Wisteria CS Wisteria CS Linen CS Linen CS Linen

CS Gray Dawn CS Gray Dawn CS Gray Dawn

3

VI B RANT // ELECTRIC // BOLD

culture large typographic elements create graphic intensity

4

vibrant lavender within the imagery provides drama

reverse type on black background gives energy

CL Skylark CL Skylark CL Skylark

bright tones

Note: Color swatches may appear slightly different on screen than they do in print.

CL Cinnabar CL Cinnabar CL Cinnabar

color combination ideas

CL Sienna CL Sienna CL Sienna

CL Peridot CL Peridot CL Peridot

CL Goldenrod CL Goldenrod CL Goldenrod

CL Frozen Ice CL Frozen Ice CL Frozen Ice

warm tones

CL Toffee CL Toffee CL Toffee CL Spirit CL Spirit CL Spirit

CL Clear Sky CL Clear Sky CL Clear Sky

CL Dusty Rose CL Dusty Rose CL Dusty Rose CL Taupe CL Taupe CL Taupe

colors and fonts used

Primary headline: AYT Avalon Bold Secondary headline: AYT News Gothic Body copy: AYT News Gothic Caption lead-in: AYT Avalon Bold

5

muted tones

CL Limeade CL Limeade CL Limeade

CL Antique CL Antique CL Antique CL Blueberry CL Blueberry CL Blueberry CL Cantaloupe CL Cantaloupe CL Cantaloupe

CL Shadow CL Shadow CL Shadow

5

EARTHY // CONNECTED // CONTEMPORARY

earthwise overlapping photos show human connections

6

gold and brown hues give a warm, natural feel

action photos with filters suggest on-the-spot camera captures

EW Midnight Blue EW Midnight Blue EW Midnight Blue

EW Firebrick EW Firebrick EW Firebrick

bright tones

Note: Color swatches may appear slightly different on screen than they do in print.

color combination ideas

EW Rust EW Rust EW Rust

EW Cactus EW Cactus EW Cactus

EW Limestone EW Limestone EW Limestone

EW Plum EW Plum EW Plum

EW Thistle EW Thistle EW Thistle

warm tones

EW Leather EW Leather EW Leather

EW Olive Drab EW Olive Drab EW Olive Drab

EW Nutmeg EW Nutmeg EW Nutmeg EW Cinnamon EW Cinnamon EW Cinnamon

colors and fonts used

Primary headline: AYT Litho Antique Secondary headline: AYT News Gothic Demibold Body copy: AYT News Gothic Caption lead-in: AYT Litho Antique Demibold

7

muted tones

EW Sulphur EW Sulphur EW Sulphur

EW Lettuce EW Lettuce EW Lettuce EW Persimmon EW Persimmon EW Persimmon EW Petal Pink EW Petal Pink EW Petal Pink

EW Spring Rain EW Spring Rain EW Spring Rain

7

E N E R G E T I C / / F U N / / C R E AT I V E

freestyle vibrant colors bring excitement to the page

8

color overlays tie the photo to the caption and create a fun effect

small modules add more coverage and can be used throughout the book

FS Rebel Red FS Rebel Red FS Rebel Red

FS Jolt Pink FS Jolt Pink FS Jolt Pink

Note: Color swatches may appear slightly different on screen than they do in print.

bright tones

FS Prodigy Peach FS Prodigy Peach FS Prodigy Peach

FS Energy Yellow FS Energy Yellow FS Energy Yellow

FS Virtual Violet FS Virtual Violet FS Virtual Violet

color combination ideas

FS Aerial Blue FS Aerial Blue FS Aerial Blue

FS Crystal Blue FS Crystal Blue FS Crystal Blue FS Cobalt FS Cobalt FS Cobalt

FS Charcoal Pencil FS Charcoal Pencil FS Charcoal Pencil

muted tones

FS Indigo Ink FS Indigo Ink FS Indigo Ink FS Battleship Gray FS Battleship Gray FS Battleship Gray FS Clever Green FS Clever Green FS Clever Green

FS Cadet Green FS Cadet Green FS Cadet Green

colors and fonts used

Primary headline: AYT Marker Upright Sans Secondary headline: AYT Franklin Gothic Demi Condensed Body copy: AYT Franklin Gothic Condensed

9

FS Ivy Green FS Ivy Green FS Ivy Green FS Burlap Green FS Burlap Green FS Burlap Green

FS Carbon Black FS Carbon Black FS Carbon Black

9

PA S S I O N AT E / / P O W E R F U L / / D R A M AT I C

intense full bleed photography enhances the emotional tone

10

contemporary typography in bold red makes a powerful statement

layout and reversed type step up the excitement

IN Deep Blue IN Deep Blue IN Deep Blue

IN Fire IN Fire IN Fire

Note: Color swatches may appear slightly different on screen than they do in print.

bright tones

color combination ideas

IN Brick Red IN Brick Red IN Brick Red

IN Forest Green IN Forest Green IN Forest Green

IN Squash IN Squash IN Squash

IN Electric Purple IN Electric Purple IN Electric Purple

IN Olive IN Olive IN Olive

warm tones

IN Peacock IN Peacock IN Peacock

IN Sky Blue IN Sky Blue IN Sky Blue

IN Blush IN Blush IN Blush IN Coral IN Coral IN Coral IN Soft Mist IN Soft Mist IN Soft Mist

colors and fonts used

Primary headline: AYT Wired 90 and AYT Wired 90 Bold Secondary headline: AYT Wired 90 Body copy: AYT Foundation Roman

11

muted tones

IN Buttercup IN Buttercup IN Buttercup IN Orchid IN Orchid IN Orchid IN Latte IN Latte IN Latte

IN Sapphire IN Sapphire IN Sapphire

11

P R O G R E S S I V E / / F R E E - T H I N K I N G / / D E M O C R AT I C

neue future-forward typography emphasizes openness

12

ultra-graphic layouts call attention to progressive design

white space and screened back palette connote freedom

NU Pomegranate NU Pomegranate NU Pomegranate

bright tones

Note: Color swatches may appear slightly different on screen than they do in print.

NU Grape NU Grape NU Grape

color combination ideas

NU Limelight NU Limelight NU Limelight NU Promise NU Promise NU Promise NU Nectarine NU Nectarine NU Nectarine NU Circus NU Circus NU Circus

warm tones

NU Acorn NU Acorn NU Acorn NU Passion Fruit NU Passion Fruit NU Passion Fruit NU Bare NU Bare NU Bare NU Parade NU Parade NU Parade NU Morning NU Morning NU Morning

colors and fonts used

Primary headline: AYT Huxley Vertical Secondary headline: AYT Huxley Vertical Body copy: AYT Foundation Roman

13

muted tones

NU Mood NU Mood NU Mood NU Seascape NU Seascape NU Seascape NU Hush NU Hush NU Hush NU Maple NU Maple NU Maple NU Lotus NU Lotus NU Lotus

13

B R I G H T / / C L E A N / / N AT U R A L

organic traditional font styles don’t compete with the clean layout

14

cooler-toned photos and colors give a bright, natural look

screened back blocks help readers navigate the information flow

OR Slate OR Slate OR Slate

OR Earth OR Earth OR Earth

warm tones

Note: Color swatches may appear slightly different on screen than they do in print.

color combination ideas

OR Wheat OR Wheat OR Wheat

OR Moss OR Moss OR Moss

OR Morning Glory OR Morning Glory OR Morning Glory

OR Buff OR Buff OR Buff

OR Stone OR Stone OR Stone OR Dew OR Dew OR Dew

OR Granite OR Granite OR Granite

muted tones

OR Shooting Star OR Shooting Star OR Shooting Star OR Beige OR Beige OR Beige OR Vine OR Vine OR Vine

OR Eggshell OR Eggshell OR Eggshell

colors and fonts used

Primary headline: AYT Basel Bold Italic Secondary headline: AYT Foundation Sans Condensed Italic Body copy: AYT Foundation Sans Light Caption lead-in: AYT Foundation Sans Bold

15

OR Bitterroot OR Bitterroot OR Bitterroot OR Mist OR Mist OR Mist

OR Willow OR Willow OR Willow

15

C O S M O P O L I TA N / / V I B R A N T / / P E P P Y

rainforest brick-red graphic blocks build emphasis and help pep up spreads

16

bright, vibrant, energetic color palette

subtle treatment of captions turns up the sophistication

RA Nocturnal RA Nocturnal RA Nocturnal

RA Tree Frog RA Tree Frog RA Tree Frog

Note: Color swatches may appear slightly different on screen than they do in print.

RA Lagoon RA Lagoon RA Lagoon

RA Canopy RA Canopy RA Canopy

bright tones

color combination ideas

RA Jaguar RA Jaguar RA Jaguar

RA Fig RA Fig RA Fig RA Cicada RA Cicada RA Cicada RA Iguana RA Iguana RA Iguana

RA Lake RA Lake RA Lake

RA Wildflower RA Wildflower RA Wildflower RA Freshwater RA Freshwater RA Freshwater RA Chameleon RA Chameleon RA Chameleon

colors and fonts used

Primary headline: AYT Fette Engschrift and AYT Fette Mittelschrift Secondary headline: AYT Chantilly Light Body copy: AYT Chantilly Light Caption lead-in: AYT Fette Engschrift

17

warm tones

RA Lava RA Lava RA Lava RA Guava RA Guava RA Guava RA Macaw RA Macaw RA Macaw

RA Toucan RA Toucan RA Toucan

17

F R I E N D LY / / C O M F O R TA B L E / / R E L A X E D

restful screened back cool colors soothe and invite

18

a structured grid and strong hierarchy make it easy to parse information

playful elements like mixed type put readers at ease

RF Bluebird RF Bluebird RF Bluebird

bright tones

Note: Color swatches may appear slightly different on screen than they do in print.

RF Cupcake RF Cupcake RF Cupcake

color combination ideas

RF Synergy RF Synergy RF Synergy

RF Teal RF Teal RF Teal

RF Blue Green RF Blue Green RF Blue Green

warm tones

RF Marine RF Marine RF Marine

RF Mulberry RF Mulberry RF Mulberry RF Pewter RF Pewter RF Pewter

RF Tranquil Blue RF Tranquil Blue RF Tranquil Blue

RF Pearl RF Pearl RF Pearl

muted tones

RF Whisper RF Whisper RF Whisper

colors and fonts used

Primary headline: AYT Betany Light Secondary headline: AYT Foundation Sans Body copy: AYT Foundation Sans Caption lead-in: AYT Betany Bold

19

RF Soft Teal RF Soft Teal RF Soft Teal

RF Arctic RF Arctic RF Arctic RF Peaceful RF Peaceful RF Peaceful RF Apple Blossom RF Apple Blossom RF Apple Blossom

RF Zinc RF Zinc RF Zinc

19

C O N F I D E N T / / H E L P F U L / / I N C LU S I V E

robust bold blues and browns are buoyant and assertive

20

flexible Tetris approach invites everyone into the spreads

infographic layouts demonstrate a user-friendly attitude

RB Shade RB Shade RB Shade

RB Spice RB Spice RB Spice

Note: Color swatches may appear slightly different on screen than they do in print.

bright tones

color combination ideas

RB After Dark RB After Dark RB After Dark

RB Flame RB Flame RB Flame

RB Wave RB Wave RB Wave

RB Juniper RB Juniper RB Juniper

RB Harvest RB Harvest RB Harvest RB Bluebell RB Bluebell RB Bluebell

warm tones

RB Cranberry RB Cranberry RB Cranberry

RB Rush RB Rush RB Rush RB Pout RB Pout RB Pout RB Butternut RB Butternut RB Butternut

RB Drama Queen RB Drama Queen RB Drama Queen

Primary headline: AYT Centrum Medium Compressed Caps Secondary headline: AYT Centrum Medium Compressed Caps Body copy: AYT Foundation Sans

21

muted tones

colors and fonts used

RB Clover RB Clover RB Clover RB Almond RB Almond RB Almond

RB Dandelion RB Dandelion RB Dandelion

21

VI SUAL // STREET // TI MELES S

shocking typography ties the edgy design to timeless heritage

22

photos and layouts convey a street-style cool

bold, balanced shapes structure a highly visual layout

SH Ink Berry SH Ink Berry SH Ink Berry

bright tones

Note: Color swatches may appear slightly different on screen than they do in print.

SH Deep Pink SH Deep Pink SH Deep Pink

color combination ideas

SH Tangerine SH Tangerine SH Tangerine

SH Holly SH Holly SH Holly

SH Clay SH Clay SH Clay

SH Imperial Purple SH Imperial Purple SH Imperial Purple

warm tones

SH Tomato SH Tomato SH Tomato SH Seagreen SH Seagreen SH Seagreen

SH Jazzfest SH Jazzfest SH Jazzfest

SH Soft Rose SH Soft Rose SH Soft Rose SH Almond SH Almond SH Almond

colors and fonts used

Primary headline: AYT Empire Secondary headline: AYT Foundation Sans Body copy: AYT Foundation Sans Caption lead-in: AYT Empire

23

muted tones

SH Spring Green SH Spring Green SH Spring Green

SH Peach Puff SH Peach Puff SH Peach Puff SH Tulip SH Tulip SH Tulip SH Punch SH Punch SH Punch

SH Shimmer SH Shimmer SH Shimmer

23

D A R I N G / / AT T E N T I O N - G R A B B I N G / / S A S S Y

spicy mix of bold and pastel tones builds contrast

24

graphic shapes grab attention for content

creative contrast among colors adds sass

SP Magic Moment SP Magic Moment SP Magic Moment

SP Salsa Red SP Salsa Red SP Salsa Red

bright tones

Note: Color swatches may appear slightly different on screen than they do in print.

color combination ideas

SP Marmalade SP Marmalade SP Marmalade

SP Jade SP Jade SP Jade

SP Autumn SP Autumn SP Autumn

SP Storm SP Storm SP Storm

SP Fusion SP Fusion SP Fusion

warm tones

SP Bittersweet SP Bittersweet SP Bittersweet

SP Warm Breeze SP Warm Breeze SP Warm Breeze

SP Burnt Sand SP Burnt Sand SP Burnt Sand SP Sunglow SP Sunglow SP Sunglow

colors and fonts used

Primary headline: AYT Square Serif and AYT Square Serif Light Body copy: AYT Chantilly Caption lead-in: AYT Square Serif

25

muted tones

SP Mint SP Mint SP Mint

SP Amber SP Amber SP Amber SP Iris SP Iris SP Iris SP Marigold SP Marigold SP Marigold

SP Melon SP Melon SP Melon

25

U N D E R S TAT E D / / A U T H E N T I C / / S P E C I A L

subtle gray and white is simple and classy

26

text is minimized so authentic photography can shine

combination of restraint and authenticity brings out the photo’s personality

ST Aquamarine ST Aquamarine ST Aquamarine

bright tones

Note: Color swatches may appear slightly different on screen than they do in print.

ST Heather ST Heather ST Heather

color combination ideas

ST Desert ST Desert ST Desert

ST Pine ST Pine ST Pine

ST Flax ST Flax ST Flax

ST Rhapsody ST Rhapsody ST Rhapsody

warm tones

ST Berry ST Berry ST Berry ST Breeze ST Breeze ST Breeze

ST Faded Denim ST Faded Denim ST Faded Denim

ST Aspen ST Aspen ST Aspen ST Ginger ST Ginger ST Ginger

muted tones

ST Lotus ST Lotus ST Lotus

ST Popcorn ST Popcorn ST Popcorn ST Cornflower ST Cornflower ST Cornflower

colors and fonts used ST Primrose ST Primrose ST Primrose Primary headline: AYT Dessau Medium Secondary headline: AYT Foundation Sans

27

ST Ghost Flower ST Ghost Flower ST Ghost Flower

27

PREPPY // UPSCALE // SEASIDE

summer classic fonts lend a preppy, upscale feel

28

primary palette recalls Madras, summer plaids

bold blues mixed with warm hues connote seaside casual

SM Pool Party SM Pool Party SM Pool Party

SM Heat Wave SM Heat Wave SM Heat Wave

Note: Color swatches may appear slightly different on screen than they do in print.

bright tones

color combination ideas

SM Campfire SM Campfire SM Campfire

SM Lawn SM Lawn SM Lawn

SM Sunflower SM Sunflower SM Sunflower

SM Grape Juice SM Grape Juice SM Grape Juice

SM Bubble Gum SM Bubble Gum SM Bubble Gum SM Tidal Wave SM Tidal Wave SM Tidal Wave

warm tones

SM Perfect Day SM Perfect Day SM Perfect Day

SM Watermelon SM Watermelon SM Watermelon SM Canoe SM Canoe SM Canoe SM Frisbee SM Frisbee SM Frisbee

SM Lemonade SM Lemonade SM Lemonade

Primary headline: AYT Garamond Classic Bold Secondary headline: AYT Garamond Classic Body copy: AYT Garamond Classic Caption lead-in: AYT Garamond Classic Bold

29

muted tones

colors and fonts used

SM Violet SM Violet SM Violet SM Seashell SM Seashell SM Seashell

SM Chlorine SM Chlorine SM Chlorine

29

A C T I O N / / E X H I L A R AT I O N / / F L A I R

surf close-matched hues create a sense of action

30

type as graphic elements increases the feel of exhilaration

drop shadows and call-outs provide a sense of flair

SF Seaside Blue SF Seaside Blue SF Seaside Blue

bright tones

Note: Color swatches may appear slightly different on screen than they do in print.

SF Valentine SF Valentine SF Valentine SF Saffron SF Saffron SF Saffron

SF Lime SF Lime SF Lime

color combination ideas

warm tones

SF Sunshine SF Sunshine SF Sunshine

SF Hyacinth SF Hyacinth SF Hyacinth

SF Fuchsia SF Fuchsia SF Fuchsia SF Bay SF Bay SF Bay

SF Periwinkle SF Periwinkle SF Periwinkle

muted tones

SF Mixed Berries SF Mixed Berries SF Mixed Berries SF Apricot SF Apricot SF Apricot SF Honeydew SF Honeydew SF Honeydew

SF Pineapple SF Pineapple SF Pineapple

colors and fonts used

Primary headline: AYT Palladio Bold and AYT Function Secondary headline: AYT Function Light Body copy: AYT Palladio Caption lead-in: AYT Function Light

31

SF Sorbet SF Sorbet SF Sorbet SF Cherry SF Cherry SF Cherry

SF Mirage SF Mirage SF Mirage

31

B A L A N C E D / / E L E GA N T / / C L E A N

sync clean lines and a refined palette highlight the photos and text

32

blue provides a sense of balance and calm

SY Daring Pink SY Daring Pink SY Daring Pink

SY Adrenaline Red SY Adrenaline Red SY Adrenaline Red

Note: Color swatches may appear slightly different on screen than they do in print.

SY Profound Purple SY Profound Purple SY Profound Purple

color combination ideas

bright tones

SY Enlightened Orange SY Enlightened Orange SY Enlightened Orange

SY Sunny Yellow SY Sunny Yellow SY Sunny Yellow

SY Punchy Lime SY Punchy Lime SY Punchy Lime

SY Glacier Mint SY Glacier Mint SY Glacier Mint SY Stargazer Blue SY Stargazer Blue SY Stargazer Blue

warm tones

SY Illusion Blue SY Illusion Blue SY Illusion Blue

SY Vitality Green SY Vitality Green SY Vitality Green SY Brainstorm Gray SY Brainstorm Gray SY Brainstorm Gray SY Soft Cream SY Soft Cream SY Soft Cream

colors and fonts used Primary headline: AYT Shift Secondary headline: AYT Dessau Body Copy: AYT Franklin Gothic Condensed

33

muted tones

SY Frosted Lavender SY Frosted Lavender SY Frosted Lavender SY Pensive Pink SY Pensive Pink SY Pensive Pink SY Overcast Gray SY Overcast Gray SY Overcast Gray

SY Grounded Green SY Grounded Green SY Grounded Green

33

A N I M AT E D / / F U N / / G R A C E F U L

traditional harmonious, connected layouts make a graceful whole

34

classic, pleasing sans serif font with color touches balances tradition and fun

webbed captions show energy and animation

TR Blue TR Blue TR Blue

TR Red TR Red TR Red

Note: Color swatches may appear slightly different on screen than they do in print.

bright tones

color combination ideas

TR Orange TR Orange TR Orange

TR Green TR Green TR Green

TR Gold TR Gold TR Gold

TR Purple TR Purple TR Purple

TR Maize TR Maize TR Maize

warm tones

TR Crimson TR Crimson TR Crimson

TR Light Blue TR Light Blue TR Light Blue

TR Pink TR Pink TR Pink TR Light Orange TR Light Orange TR Light Orange

colors and fonts used

muted tones

TR Bright Green TR Bright Green TR Bright Green

TR Yellow TR Yellow TR Yellow TR Lilac TR Lilac TR Lilac TR Sand TR Sand TR Sand

Primary headline: AYT Chantilly Light Body copy: AYT News Gothic

35

TR Mauve TR Mauve TR Mauve

35

FA M I L I A R / / C L A S S I C / / C O N N E C T E D

varsity twist large sans serif type helps call out different focal points

36

statistics bring a sports page feeling to the whole book

thin lines connect different areas of the spread

VA Regalia VA Regalia VA Regalia

VA Azure Burst VA Azure Burst VA Azure Burst

bright tones

Note: Color swatches may appear slightly different on screen than they do in print.

VA Deep Water VA Deep Water VA Deep Water

VA Recess Blue VA Recess Blue VA Recess Blue

VA Game Day Green VA Game Day Green VA Game Day Green

color combination ideas

VA Endzone Emerald VA Endzone Emerald VA Endzone Emerald

warm tones

VA Graduation Gold VA Graduation Gold VA Graduation Gold VA Crimson Pride VA Crimson Pride VA Crimson Pride

VA Burnt Orange VA Burnt Orange VA Burnt Orange

VA Victory Red VA Victory Red VA Victory Red VA Midnight Mocha VA Midnight Mocha VA Midnight Mocha

colors and fonts used

Primary headline: AYT Craft Gothic Light and AYT Craft Gothic Bold Secondary headline: AYT Craft Gothic Light Body copy: AYT Craft Gothic Light

muted tones

VA Wild Aubergine VA Wild Aubergine VA Wild Aubergine

VA Gold Medal VA Gold Medal VA Gold Medal VA Library Linen VA Library Linen VA Library Linen VA Diploma Gray VA Diploma Gray VA Diploma Gray VA Honor Blue VA Honor Blue VA Honor Blue

37

P O P -A RT // Q U I R K Y // AU DAC I O U S

vibrant use subtler color accents for an audacious approach

38

large shapes and quirky design elements complement the color palette

bright and bold palette shows artsy panache

VI Paradise Blue VI Paradise Blue VI Paradise Blue

VI Cardinal Red VI Cardinal Red VI Cardinal Red

bright tones

Note: Color swatches may appear slightly different on screen than they do in print.

VI Pumpkin VI Pumpkin VI Pumpkin

VI Apple Green VI Apple Green VI Apple Green

VI Caramel VI Caramel VI Caramel

color combination ideas

VI Regal Purple VI Regal Purple VI Regal Purple

VI Carnation VI Carnation VI Carnation

warm tones

VI Fog VI Fog VI Fog

VI Medium Blue VI Medium Blue VI Medium Blue

VI Pink Lemonade VI Pink Lemonade VI Pink Lemonade VI Popsicle VI Popsicle VI Popsicle

colors and fonts used

Primary headline: AYT News Gothic Bold and AYT News Gothic Light Secondary headline: AYT News Gothic Light Body copy: AYT News Gothic

39

muted tones

VI Seafoam VI Seafoam VI Seafoam

VI Moonbeam VI Moonbeam VI Moonbeam VI Lavender Silk VI Lavender Silk VI Lavender Silk VI Cotton Candy VI Cotton Candy VI Cotton Candy

VI Cloud VI Cloud VI Cloud

39

I N N O VAT I V E / / O R I G I N A L / / I N S P I R E D

virtual clean yet playful layout provides an original, futuristic approach

40

reversed type elements help call attention to inspired content

stable, balanced palette showcases innovation

VT Navy VT Navy VT Navy

VT Rumba VT Rumba VT Rumba

bright tones

Note: Color swatches may appear slightly different on screen than they do in print.

VT Mango VT Mango VT Mango

VT Sour Green VT Sour Green VT Sour Green

VT Summer VT Summer VT Summer

color combination ideas

VT Techno VT Techno VT Techno

VT Dark Cocoa VT Dark Cocoa VT Dark Cocoa

warm tones

VT Chilly Blue VT Chilly Blue VT Chilly Blue

VT Snow Blue VT Snow Blue VT Snow Blue

VT Paprika VT Paprika VT Paprika VT Orange Yogurt VT Orange Yogurt VT Orange Yogurt

colors and fonts used

Primary headline: AYT Basel Bold Secondary headline: AYT Foundation Sans Body copy: AYT Foundation Sans Caption lead-in: AYT Basel Bold Italic and AYT Foundation Sans Bold

41

muted tones

VT Celery VT Celery VT Celery

VT Butterscotch VT Butterscotch VT Butterscotch VT Raspberry VT Raspberry VT Raspberry VT Tan VT Tan VT Tan

VT Ice VT Ice VT Ice

41

SM Watermelon SM Watermelon

CL Dusty Rose CL Dusty Rose

SF Fuchsia SF Fuchsia

RF Pearl RF Pearl

RA Jaguar RA Jaguar

VA Library Linen VA Library Linen

TR Gold TR Gold

OR Beige OR Beige

SM Heat Wave SM Heat Wave

CS Remember CS Remember

RB Drama Queen RB Drama Queen

IN Blush IN Blush

NU Nectarine NU Nectarine

SF Apricot SF Apricot

VA Graduation Gold VA Graduation Gold

TR Yellow TR Yellow

VA Victory Red VA Victory Red

CL Cinnabar CL Cinnabar

SY Daring Pink SY Daring Pink

SF Mixed Berries SF Mixed Berries

RB Flame RB Flame

NU Bare NU Bare

RA Toucan RA Toucan

SY Sunny Yellow SY Sunny Yellow

TR Red TR Red

VT Rumba VT Rumba

SP Melon SP Melon

EW Petal Pink EW Petal Pink

RA Lava RA Lava

FS Prodigy Peach FS Prodigy Peach

VT Summer VT Summer

VT Butterscotch VT Butterscotch

VI Cardinal Red VI Cardinal Red

RB Cranberry RB Cranberry

SH Soft Rose SH Soft Rose

SH Punch SH Punch

VA Burnt Orange VA Burnt Orange

EW Persimmon EW Persimmon

SM Sunflower SM Sunflower

IN Squash IN Squash

SH Tomato SH Tomato

RB Pout RB Pout

SF Cherry SF Cherry

SP Burnt Sand SP Burnt Sand

SM Campfire SM Campfire

VI Popsicle VI Popsicle

RB Dandelion RB Dandelion

VI Moonbeam VI Moonbeam

FS Rebel Red FS Rebel Red

RA Macaw RA Macaw

SF Valentine SF Valentine

IN Coral IN Coral

SM Canoe SM Canoe

ST Ginger ST Ginger

SF Sunshine SF Sunshine

SF Pineapple SF Pineapple

IN Fire IN Fire

VA Wild Aubergine VA Wild Aubergine

ST Berry ST Berry

SF Saffron SF Saffron

RB Harvest RB Harvest

SP Sunglow SP Sunglow

CL Goldenrod CL Goldenrod

SM Lemonade SM Lemonade

VA Crimson Pride VA Crimson Pride

NU Pomegranate NU Pomegranate

RF Cupcake RF Cupcake

SP Marmalade SP Marmalade

RB Butternut RB Butternut

VT Tan VT Tan

EW Sulphur EW Sulphur

CL Antique CL Antique

SP Salsa Red SP Salsa Red

TR Crimson TR Crimson

TR Mauve TR Mauve

VI Pumpkin VI Pumpkin

VI Caramel VI Caramel

CL Toffee CL Toffee

CL Cantaloupe CL Cantaloupe

SP Amber SP Amber

SY Adrenaline Red SY Adrenaline Red

EW Firebrick EW Firebrick

VI Cotton Candy VI Cotton Candy

CL Sienna CL Sienna

TR Light Orange TR Light Orange

NU Maple NU Maple

SH Peach Puff SH Peach Puff

ST Popcorn ST Popcorn

RA Guava RA Guava

NU Promise NU Promise

SM Seashell SM Seashell

SH Tangerine SH Tangerine

SY Enlightened Orange SY Enlightened Orange

TR Maize TR Maize

SP Autumn SP Autumn

CS Honey CS Honey

RA Chameleon RA Chameleon

SH Deep Pink SH Deep Pink

TR Pink TR Pink

TR Orange TR Orange

VT Orange Yogurt VT Orange Yogurt

ST Desert ST Desert

IN Buttercup IN Buttercup

TR Sand TR Sand

VT Paprika VT Paprika

SM Bubble Gum SM Bubble Gum

ST Primrose ST Primrose

CS Tiger Lily CS Tiger Lily

CL Taupe CL Taupe

SH Clay SH Clay

OR Buff OR Buff

ST Flax ST Flax

SP Bittersweet SP Bittersweet

FS Jolt Pink FS Jolt Pink

CS Frosted Pink CS Frosted Pink

EW Rust EW Rust

CS Orange Sherbet CS Orange Sherbet

VA Gold Medal VA Gold Medal

SY Soft Cream SY Soft Cream

CL Limeade CL Limeade

IN Brick Red IN Brick Red

VI Carnation VI Carnation

VI Pink Lemonade VI Pink Lemonade

VT Mango VT Mango

SH Almond SH Almond

FS Energy Yellow FS Energy Yellow

OR Eggshell OR Eggshell

RF Whisper RF Whisper

42 42

CS Dill CS Dill

CS Mint Cream CS Mint Cream

SY Vitality Green SY Vitality Green

IN Peacock IN Peacock

SY Glacier Mint SY Glacier Mint

VI Paradise Blue VI Paradise Blue

EW Midnight Blue EW Midnight Blue

RF Peaceful RF Peaceful

EW Limestone EW Limestone

SP Mint SP Mint

VA Endzone Emerald VA Endzone Emerald

RB Shade RB Shade

RF Arctic RF Arctic

RB Bluebell RB Bluebell

RA Nocturnal RA Nocturnal

SF Periwinkle SF Periwinkle

RF Synergy RF Synergy

VI Seafoam VI Seafoam

IN Forest Green IN Forest Green

CL Spirit CL Spirit

VT Ice VT Ice

VI Fog VI Fog

VT Navy VT Navy

TR Light Blue TR Light Blue

SP Fusion SP Fusion

OR Vine OR Vine

FS Ivy Green FS Ivy Green

RF Teal RF Teal

SF Bay SF Bay

FS Crystal Blue FS Crystal Blue

FS Indigo Ink FS Indigo Ink

IN Sky Blue IN Sky Blue

NU Limelight NU Limelight

FS Burlap Green FS Burlap Green

RB Juniper RB Juniper

RA Lagoon RA Lagoon

RF Blue Green RF Blue Green

SM Perfect Day SM Perfect Day

IN Deep Blue IN Deep Blue

RF Tranquil Blue RF Tranquil Blue

SY Punchy Lime SY Punchy Lime

SM Frisbee SM Frisbee

RA Canopy RA Canopy

NU Seascape NU Seascape

SM Chlorine SM Chlorine

VA Recess Blue VA Recess Blue

CS Steel Blue CS Steel Blue

CL Clear Sky CL Clear Sky

NU Circus NU Circus

TR Bright Green TR Bright Green

SY Grounded Green SY Grounded Green

NU Lotus NU Lotus

RB Wave RB Wave

SY Stargazer Blue SY Stargazer Blue

VA Honor Blue VA Honor Blue

EW Spring Rain EW Spring Rain

CL Peridot CL Peridot

SF Lime SF Lime

ST Pine ST Pine

RF Soft Teal RF Soft Teal

RA Lake RA Lake

SF Seaside Blue SF Seaside Blue

CS Mystic Blue CS Mystic Blue

ST Cornflower ST Cornflower

SP Marigold SP Marigold

VI Apple Green VI Apple Green

RB Clover RB Clover

SF Mirage SF Mirage

IN Sapphire IN Sapphire

ST Aquamarine ST Aquamarine

NU Morning NU Morning

CS Wisteria CS Wisteria

FS Cadet Green FS Cadet Green

SP Jade SP Jade

VT Sour Green VT Sour Green

OR Dew OR Dew

SH Shimmer SH Shimmer

RF Marine RF Marine

ST Faded Denim ST Faded Denim

CL Blueberry CL Blueberry

EW Lettuce EW Lettuce

RA Iguana RA Iguana

CS Hunter Green CS Hunter Green

CL Shadow CL Shadow

SH Seagreen SH Seagreen

VA Deep Water VA Deep Water

NU Hush NU Hush

SF Sorbet SF Sorbet

VT Celery VT Celery

RA Tree Frog RA Tree Frog

EW Cactus EW Cactus

ST Breeze ST Breeze

VT Chilly Blue VT Chilly Blue

FS Cobalt FS Cobalt

RF Bluebird RF Bluebird

SH Tulip SH Tulip

FS Clever Green FS Clever Green

VA Game Day Green VA Game Day Green

EW Olive Drab EW Olive Drab

SH Spring Green SH Spring Green

VA Azure Burst VA Azure Burst

SY Illusion Blue SY Illusion Blue

SP Warm Breeze SP Warm Breeze

TR Lilac TR Lilac

ST Lotus ST Lotus

SM Lawn SM Lawn

IN Olive IN Olive

OR Willow OR Willow

RA Freshwater RA Freshwater

RB After Dark RB After Dark

VI Medium Blue VI Medium Blue

SM Violet SM Violet

SF Honeydew SF Honeydew

TR Green TR Green

RA Cicada RA Cicada

ST Ghost Flower ST Ghost Flower

SM Tidal Wave SM Tidal Wave

TR Blue TR Blue

CL Skylark CL Skylark

OR Bitterroot OR Bitterroot

IN Soft Mist IN Soft Mist

SH Holly SH Holly

OR Moss OR Moss

VI Cloud VI Cloud

FS Aerial Blue FS Aerial Blue

SM Pool Party SM Pool Party

VT Snow Blue VT Snow Blue

SP Iris SP Iris

43

43

VI Lavender Silk VI Lavender Silk

VT Raspberry VT Raspberry

VA Regalia VA Regalia

SY Overcast Gray SY Overcast Gray

ST Aspen ST Aspen

RF Mulberry RF Mulberry

IN Electric Purple IN Electric Purple

VA Diploma Gray VA Diploma Gray

RF Apple Blossom RF Apple Blossom

SY Profound Purple SY Profound Purple

SH Ink Berry SH Ink Berry

RF Zinc RF Zinc

OR Shooting Star OR Shooting Star

VI Regal Purple VI Regal Purple

SP Magic Moment SP Magic Moment

CS Linen CS Linen

SY Pensive Pink SY Pensive Pink

SP Storm SP Storm

ST Heather ST Heather

VA Midnight Mocha VA Midnight Mocha

OR Mist OR Mist

SM Grape Juice SM Grape Juice

OR Stone OR Stone

VT Dark Cocoa VT Dark Cocoa

SY Frosted Lavender SY Frosted Lavender

RA Fig RA Fig

RF Pewter RF Pewter

OR Earth OR Earth

SH Jazzfest SH Jazzfest

SH Imperial Purple SH Imperial Purple

FS Carbon Black FS Carbon Black

EW Leather EW Leather

IN Orchid IN Orchid

TR Purple TR Purple

FS Charcoal Pencil FS Charcoal Pencil

RB Spice RB Spice

NU Parade NU Parade

EW Plum EW Plum

SY Brainstorm Gray SY Brainstorm Gray

RB Almond RB Almond

SF Hyacinth SF Hyacinth

RB Rush RB Rush

CS Charcoal CS Charcoal

EW Cinnamon EW Cinnamon

EW Thistle EW Thistle

VT Techno VT Techno

NU Mood NU Mood

CS Walnut CS Walnut

FS Virtual Violet FS Virtual Violet

OR Morning Glory OR Morning Glory

OR Slate OR Slate

NU Acorn NU Acorn

NU Passion Fruit NU Passion Fruit

CL Frozen Ice CL Frozen Ice

OR Granite OR Granite

EW Nutmeg EW Nutmeg

NU Grape NU Grape

ST Rhapsody ST Rhapsody

CS Gray Dawn CS Gray Dawn

IN Latte IN Latte

RA Wildflower RA Wildflower

CS Concord CS Concord

FS Battleship Gray FS Battleship Gray

OR Wheat OR Wheat

44 44

100% Black 100% Black 100% Black

67% Black 67% Black 67% Black

34% Black 34% Black 34% Black

95% Black 95% Black 95% Black

65% Black 65% Black 65% Black

30% Black 30% Black 30% Black

94% Black 94% Black 94% Black

60% Black 60% Black 60% Black

27% Black 27% Black 27% Black

90% Black 90% Black 90% Black

55% Black 55% Black 55% Black

25% Black 25% Black 25% Black

87% Black 87% Black 87% Black

54% Black 54% Black 54% Black

20% Black 20% Black 20% Black

85% Black 85% Black 85% Black

50% Black 50% Black 50% Black

15% Black 15% Black 15% Black

80% Black 80% Black 80% Black

47% Black 47% Black 47% Black

14% Black 14% Black 14% Black

75% Black 75% Black 75% Black

45% Black 45% Black 45% Black

10% Black 10% Black 10% Black

74% Black 74% Black 74% Black

40% Black 40% Black 40% Black

7% Black 7% Black 7% Black

70% Black 70% Black 70% Black

35% Black 35% Black 35% Black

5% Black 5% Black 5% Black

YOU & I& WE & US

©2019 Jostens, Inc. Printed in USA. 193140 (4406)