COLOR
&
INSPIRATION
Color palettes inspired by nature, fashion and everything around us.
THE POWER OF
COLOR
The classic color wheel, divided into 12 sections, is a valuable resource for selecting color combinations. There are many categories of color schemes to choose from. M O N O C H R O M AT I C
D O U B L E C O M P L E M E N TA R Y
Uses varying shades of the same color.
Combines two variations of a color family that are opposites on the wheel.
SF Fu D nk
Pi
y
rr
ed TR R
Day
A scheme that employs three colors equidistant on the wheel.
C O M P L E M E N TA R Y
TR
l Ye
isbee r SM F
RA
RA T ree F rog
La ke
w lo
RB F lame
rfect
TRIAD
SH p
Be
RA F reshw ater
e SM P
OR
ee
k In
Comprised of colors immediately adjacent on the wheel.
chsia
ig RA F
SH
A N A LO G O U S
TETRADS Includes four colors equidistant on the wheel that are actually two diverse complementary pairs.
Utilizes opposites on the color wheel to provide maximum contrast.
POPULAR COLOR STRATEGIES IN YEARBOOK DESIGN
When it comes to color selection for graphics and text, there are three strategies that dominate the yearbook world.
1 2 3
One or two colors are selected to be used exclusively throughout the book.
One color or a color scheme is chosen for each section.
Color selection is based on the palette present in photos on the spread.
1
S TA B L E / / B A L A N C E D / / T R A D I T I O N A L
classic timeless colors provide stability, even to untraditional design choices
2
green provides a stable, rooted calm
captions anchor photos and balance the spread
CS Steel Blue CS Steel Blue CS Steel Blue
bright tones
Note: Color swatches may appear slightly different on screen than they do in print.
CS Remember CS Remember CS Remember
color combination ideas
CS Tiger Lily CS Tiger Lily CS Tiger Lily
CS Hunter Green CS Hunter Green CS Hunter Green
CS Dill CS Dill CS Dill
CS Concord CS Concord CS Concord
warm tones
CS Walnut CS Walnut CS Walnut CS Charcoal CS Charcoal CS Charcoal
CS Mystic Blue CS Mystic Blue CS Mystic Blue
CS Frosted Pink CS Frosted Pink CS Frosted Pink CS Orange Sherbet CS Orange Sherbet CS Orange Sherbet
colors and fonts used
Primary headline: AYT Function Secondary headline: AYT Function Body copy: AYT Foundation Sans Caption lead-in: AYT Function
3
muted tones
CS Mint Cream CS Mint Cream CS Mint Cream
CS Honey CS Honey CS Honey CS Wisteria CS Wisteria CS Wisteria CS Linen CS Linen CS Linen
CS Gray Dawn CS Gray Dawn CS Gray Dawn
3
VI B RANT // ELECTRIC // BOLD
culture large typographic elements create graphic intensity
4
vibrant lavender within the imagery provides drama
reverse type on black background gives energy
CL Skylark CL Skylark CL Skylark
bright tones
Note: Color swatches may appear slightly different on screen than they do in print.
CL Cinnabar CL Cinnabar CL Cinnabar
color combination ideas
CL Sienna CL Sienna CL Sienna
CL Peridot CL Peridot CL Peridot
CL Goldenrod CL Goldenrod CL Goldenrod
CL Frozen Ice CL Frozen Ice CL Frozen Ice
warm tones
CL Toffee CL Toffee CL Toffee CL Spirit CL Spirit CL Spirit
CL Clear Sky CL Clear Sky CL Clear Sky
CL Dusty Rose CL Dusty Rose CL Dusty Rose CL Taupe CL Taupe CL Taupe
colors and fonts used
Primary headline: AYT Avalon Bold Secondary headline: AYT News Gothic Body copy: AYT News Gothic Caption lead-in: AYT Avalon Bold
5
muted tones
CL Limeade CL Limeade CL Limeade
CL Antique CL Antique CL Antique CL Blueberry CL Blueberry CL Blueberry CL Cantaloupe CL Cantaloupe CL Cantaloupe
CL Shadow CL Shadow CL Shadow
5
EARTHY // CONNECTED // CONTEMPORARY
earthwise overlapping photos show human connections
6
gold and brown hues give a warm, natural feel
action photos with filters suggest on-the-spot camera captures
EW Midnight Blue EW Midnight Blue EW Midnight Blue
EW Firebrick EW Firebrick EW Firebrick
bright tones
Note: Color swatches may appear slightly different on screen than they do in print.
color combination ideas
EW Rust EW Rust EW Rust
EW Cactus EW Cactus EW Cactus
EW Limestone EW Limestone EW Limestone
EW Plum EW Plum EW Plum
EW Thistle EW Thistle EW Thistle
warm tones
EW Leather EW Leather EW Leather
EW Olive Drab EW Olive Drab EW Olive Drab
EW Nutmeg EW Nutmeg EW Nutmeg EW Cinnamon EW Cinnamon EW Cinnamon
colors and fonts used
Primary headline: AYT Litho Antique Secondary headline: AYT News Gothic Demibold Body copy: AYT News Gothic Caption lead-in: AYT Litho Antique Demibold
7
muted tones
EW Sulphur EW Sulphur EW Sulphur
EW Lettuce EW Lettuce EW Lettuce EW Persimmon EW Persimmon EW Persimmon EW Petal Pink EW Petal Pink EW Petal Pink
EW Spring Rain EW Spring Rain EW Spring Rain
7
E N E R G E T I C / / F U N / / C R E AT I V E
freestyle vibrant colors bring excitement to the page
8
color overlays tie the photo to the caption and create a fun effect
small modules add more coverage and can be used throughout the book
FS Rebel Red FS Rebel Red FS Rebel Red
FS Jolt Pink FS Jolt Pink FS Jolt Pink
Note: Color swatches may appear slightly different on screen than they do in print.
bright tones
FS Prodigy Peach FS Prodigy Peach FS Prodigy Peach
FS Energy Yellow FS Energy Yellow FS Energy Yellow
FS Virtual Violet FS Virtual Violet FS Virtual Violet
color combination ideas
FS Aerial Blue FS Aerial Blue FS Aerial Blue
FS Crystal Blue FS Crystal Blue FS Crystal Blue FS Cobalt FS Cobalt FS Cobalt
FS Charcoal Pencil FS Charcoal Pencil FS Charcoal Pencil
muted tones
FS Indigo Ink FS Indigo Ink FS Indigo Ink FS Battleship Gray FS Battleship Gray FS Battleship Gray FS Clever Green FS Clever Green FS Clever Green
FS Cadet Green FS Cadet Green FS Cadet Green
colors and fonts used
Primary headline: AYT Marker Upright Sans Secondary headline: AYT Franklin Gothic Demi Condensed Body copy: AYT Franklin Gothic Condensed
9
FS Ivy Green FS Ivy Green FS Ivy Green FS Burlap Green FS Burlap Green FS Burlap Green
FS Carbon Black FS Carbon Black FS Carbon Black
9
PA S S I O N AT E / / P O W E R F U L / / D R A M AT I C
intense full bleed photography enhances the emotional tone
10
contemporary typography in bold red makes a powerful statement
layout and reversed type step up the excitement
IN Deep Blue IN Deep Blue IN Deep Blue
IN Fire IN Fire IN Fire
Note: Color swatches may appear slightly different on screen than they do in print.
bright tones
color combination ideas
IN Brick Red IN Brick Red IN Brick Red
IN Forest Green IN Forest Green IN Forest Green
IN Squash IN Squash IN Squash
IN Electric Purple IN Electric Purple IN Electric Purple
IN Olive IN Olive IN Olive
warm tones
IN Peacock IN Peacock IN Peacock
IN Sky Blue IN Sky Blue IN Sky Blue
IN Blush IN Blush IN Blush IN Coral IN Coral IN Coral IN Soft Mist IN Soft Mist IN Soft Mist
colors and fonts used
Primary headline: AYT Wired 90 and AYT Wired 90 Bold Secondary headline: AYT Wired 90 Body copy: AYT Foundation Roman
11
muted tones
IN Buttercup IN Buttercup IN Buttercup IN Orchid IN Orchid IN Orchid IN Latte IN Latte IN Latte
IN Sapphire IN Sapphire IN Sapphire
11
P R O G R E S S I V E / / F R E E - T H I N K I N G / / D E M O C R AT I C
neue future-forward typography emphasizes openness
12
ultra-graphic layouts call attention to progressive design
white space and screened back palette connote freedom
NU Pomegranate NU Pomegranate NU Pomegranate
bright tones
Note: Color swatches may appear slightly different on screen than they do in print.
NU Grape NU Grape NU Grape
color combination ideas
NU Limelight NU Limelight NU Limelight NU Promise NU Promise NU Promise NU Nectarine NU Nectarine NU Nectarine NU Circus NU Circus NU Circus
warm tones
NU Acorn NU Acorn NU Acorn NU Passion Fruit NU Passion Fruit NU Passion Fruit NU Bare NU Bare NU Bare NU Parade NU Parade NU Parade NU Morning NU Morning NU Morning
colors and fonts used
Primary headline: AYT Huxley Vertical Secondary headline: AYT Huxley Vertical Body copy: AYT Foundation Roman
13
muted tones
NU Mood NU Mood NU Mood NU Seascape NU Seascape NU Seascape NU Hush NU Hush NU Hush NU Maple NU Maple NU Maple NU Lotus NU Lotus NU Lotus
13
B R I G H T / / C L E A N / / N AT U R A L
organic traditional font styles don’t compete with the clean layout
14
cooler-toned photos and colors give a bright, natural look
screened back blocks help readers navigate the information flow
OR Slate OR Slate OR Slate
OR Earth OR Earth OR Earth
warm tones
Note: Color swatches may appear slightly different on screen than they do in print.
color combination ideas
OR Wheat OR Wheat OR Wheat
OR Moss OR Moss OR Moss
OR Morning Glory OR Morning Glory OR Morning Glory
OR Buff OR Buff OR Buff
OR Stone OR Stone OR Stone OR Dew OR Dew OR Dew
OR Granite OR Granite OR Granite
muted tones
OR Shooting Star OR Shooting Star OR Shooting Star OR Beige OR Beige OR Beige OR Vine OR Vine OR Vine
OR Eggshell OR Eggshell OR Eggshell
colors and fonts used
Primary headline: AYT Basel Bold Italic Secondary headline: AYT Foundation Sans Condensed Italic Body copy: AYT Foundation Sans Light Caption lead-in: AYT Foundation Sans Bold
15
OR Bitterroot OR Bitterroot OR Bitterroot OR Mist OR Mist OR Mist
OR Willow OR Willow OR Willow
15
C O S M O P O L I TA N / / V I B R A N T / / P E P P Y
rainforest brick-red graphic blocks build emphasis and help pep up spreads
16
bright, vibrant, energetic color palette
subtle treatment of captions turns up the sophistication
RA Nocturnal RA Nocturnal RA Nocturnal
RA Tree Frog RA Tree Frog RA Tree Frog
Note: Color swatches may appear slightly different on screen than they do in print.
RA Lagoon RA Lagoon RA Lagoon
RA Canopy RA Canopy RA Canopy
bright tones
color combination ideas
RA Jaguar RA Jaguar RA Jaguar
RA Fig RA Fig RA Fig RA Cicada RA Cicada RA Cicada RA Iguana RA Iguana RA Iguana
RA Lake RA Lake RA Lake
RA Wildflower RA Wildflower RA Wildflower RA Freshwater RA Freshwater RA Freshwater RA Chameleon RA Chameleon RA Chameleon
colors and fonts used
Primary headline: AYT Fette Engschrift and AYT Fette Mittelschrift Secondary headline: AYT Chantilly Light Body copy: AYT Chantilly Light Caption lead-in: AYT Fette Engschrift
17
warm tones
RA Lava RA Lava RA Lava RA Guava RA Guava RA Guava RA Macaw RA Macaw RA Macaw
RA Toucan RA Toucan RA Toucan
17
F R I E N D LY / / C O M F O R TA B L E / / R E L A X E D
restful screened back cool colors soothe and invite
18
a structured grid and strong hierarchy make it easy to parse information
playful elements like mixed type put readers at ease
RF Bluebird RF Bluebird RF Bluebird
bright tones
Note: Color swatches may appear slightly different on screen than they do in print.
RF Cupcake RF Cupcake RF Cupcake
color combination ideas
RF Synergy RF Synergy RF Synergy
RF Teal RF Teal RF Teal
RF Blue Green RF Blue Green RF Blue Green
warm tones
RF Marine RF Marine RF Marine
RF Mulberry RF Mulberry RF Mulberry RF Pewter RF Pewter RF Pewter
RF Tranquil Blue RF Tranquil Blue RF Tranquil Blue
RF Pearl RF Pearl RF Pearl
muted tones
RF Whisper RF Whisper RF Whisper
colors and fonts used
Primary headline: AYT Betany Light Secondary headline: AYT Foundation Sans Body copy: AYT Foundation Sans Caption lead-in: AYT Betany Bold
19
RF Soft Teal RF Soft Teal RF Soft Teal
RF Arctic RF Arctic RF Arctic RF Peaceful RF Peaceful RF Peaceful RF Apple Blossom RF Apple Blossom RF Apple Blossom
RF Zinc RF Zinc RF Zinc
19
C O N F I D E N T / / H E L P F U L / / I N C LU S I V E
robust bold blues and browns are buoyant and assertive
20
flexible Tetris approach invites everyone into the spreads
infographic layouts demonstrate a user-friendly attitude
RB Shade RB Shade RB Shade
RB Spice RB Spice RB Spice
Note: Color swatches may appear slightly different on screen than they do in print.
bright tones
color combination ideas
RB After Dark RB After Dark RB After Dark
RB Flame RB Flame RB Flame
RB Wave RB Wave RB Wave
RB Juniper RB Juniper RB Juniper
RB Harvest RB Harvest RB Harvest RB Bluebell RB Bluebell RB Bluebell
warm tones
RB Cranberry RB Cranberry RB Cranberry
RB Rush RB Rush RB Rush RB Pout RB Pout RB Pout RB Butternut RB Butternut RB Butternut
RB Drama Queen RB Drama Queen RB Drama Queen
Primary headline: AYT Centrum Medium Compressed Caps Secondary headline: AYT Centrum Medium Compressed Caps Body copy: AYT Foundation Sans
21
muted tones
colors and fonts used
RB Clover RB Clover RB Clover RB Almond RB Almond RB Almond
RB Dandelion RB Dandelion RB Dandelion
21
VI SUAL // STREET // TI MELES S
shocking typography ties the edgy design to timeless heritage
22
photos and layouts convey a street-style cool
bold, balanced shapes structure a highly visual layout
SH Ink Berry SH Ink Berry SH Ink Berry
bright tones
Note: Color swatches may appear slightly different on screen than they do in print.
SH Deep Pink SH Deep Pink SH Deep Pink
color combination ideas
SH Tangerine SH Tangerine SH Tangerine
SH Holly SH Holly SH Holly
SH Clay SH Clay SH Clay
SH Imperial Purple SH Imperial Purple SH Imperial Purple
warm tones
SH Tomato SH Tomato SH Tomato SH Seagreen SH Seagreen SH Seagreen
SH Jazzfest SH Jazzfest SH Jazzfest
SH Soft Rose SH Soft Rose SH Soft Rose SH Almond SH Almond SH Almond
colors and fonts used
Primary headline: AYT Empire Secondary headline: AYT Foundation Sans Body copy: AYT Foundation Sans Caption lead-in: AYT Empire
23
muted tones
SH Spring Green SH Spring Green SH Spring Green
SH Peach Puff SH Peach Puff SH Peach Puff SH Tulip SH Tulip SH Tulip SH Punch SH Punch SH Punch
SH Shimmer SH Shimmer SH Shimmer
23
D A R I N G / / AT T E N T I O N - G R A B B I N G / / S A S S Y
spicy mix of bold and pastel tones builds contrast
24
graphic shapes grab attention for content
creative contrast among colors adds sass
SP Magic Moment SP Magic Moment SP Magic Moment
SP Salsa Red SP Salsa Red SP Salsa Red
bright tones
Note: Color swatches may appear slightly different on screen than they do in print.
color combination ideas
SP Marmalade SP Marmalade SP Marmalade
SP Jade SP Jade SP Jade
SP Autumn SP Autumn SP Autumn
SP Storm SP Storm SP Storm
SP Fusion SP Fusion SP Fusion
warm tones
SP Bittersweet SP Bittersweet SP Bittersweet
SP Warm Breeze SP Warm Breeze SP Warm Breeze
SP Burnt Sand SP Burnt Sand SP Burnt Sand SP Sunglow SP Sunglow SP Sunglow
colors and fonts used
Primary headline: AYT Square Serif and AYT Square Serif Light Body copy: AYT Chantilly Caption lead-in: AYT Square Serif
25
muted tones
SP Mint SP Mint SP Mint
SP Amber SP Amber SP Amber SP Iris SP Iris SP Iris SP Marigold SP Marigold SP Marigold
SP Melon SP Melon SP Melon
25
U N D E R S TAT E D / / A U T H E N T I C / / S P E C I A L
subtle gray and white is simple and classy
26
text is minimized so authentic photography can shine
combination of restraint and authenticity brings out the photo’s personality
ST Aquamarine ST Aquamarine ST Aquamarine
bright tones
Note: Color swatches may appear slightly different on screen than they do in print.
ST Heather ST Heather ST Heather
color combination ideas
ST Desert ST Desert ST Desert
ST Pine ST Pine ST Pine
ST Flax ST Flax ST Flax
ST Rhapsody ST Rhapsody ST Rhapsody
warm tones
ST Berry ST Berry ST Berry ST Breeze ST Breeze ST Breeze
ST Faded Denim ST Faded Denim ST Faded Denim
ST Aspen ST Aspen ST Aspen ST Ginger ST Ginger ST Ginger
muted tones
ST Lotus ST Lotus ST Lotus
ST Popcorn ST Popcorn ST Popcorn ST Cornflower ST Cornflower ST Cornflower
colors and fonts used ST Primrose ST Primrose ST Primrose Primary headline: AYT Dessau Medium Secondary headline: AYT Foundation Sans
27
ST Ghost Flower ST Ghost Flower ST Ghost Flower
27
PREPPY // UPSCALE // SEASIDE
summer classic fonts lend a preppy, upscale feel
28
primary palette recalls Madras, summer plaids
bold blues mixed with warm hues connote seaside casual
SM Pool Party SM Pool Party SM Pool Party
SM Heat Wave SM Heat Wave SM Heat Wave
Note: Color swatches may appear slightly different on screen than they do in print.
bright tones
color combination ideas
SM Campfire SM Campfire SM Campfire
SM Lawn SM Lawn SM Lawn
SM Sunflower SM Sunflower SM Sunflower
SM Grape Juice SM Grape Juice SM Grape Juice
SM Bubble Gum SM Bubble Gum SM Bubble Gum SM Tidal Wave SM Tidal Wave SM Tidal Wave
warm tones
SM Perfect Day SM Perfect Day SM Perfect Day
SM Watermelon SM Watermelon SM Watermelon SM Canoe SM Canoe SM Canoe SM Frisbee SM Frisbee SM Frisbee
SM Lemonade SM Lemonade SM Lemonade
Primary headline: AYT Garamond Classic Bold Secondary headline: AYT Garamond Classic Body copy: AYT Garamond Classic Caption lead-in: AYT Garamond Classic Bold
29
muted tones
colors and fonts used
SM Violet SM Violet SM Violet SM Seashell SM Seashell SM Seashell
SM Chlorine SM Chlorine SM Chlorine
29
A C T I O N / / E X H I L A R AT I O N / / F L A I R
surf close-matched hues create a sense of action
30
type as graphic elements increases the feel of exhilaration
drop shadows and call-outs provide a sense of flair
SF Seaside Blue SF Seaside Blue SF Seaside Blue
bright tones
Note: Color swatches may appear slightly different on screen than they do in print.
SF Valentine SF Valentine SF Valentine SF Saffron SF Saffron SF Saffron
SF Lime SF Lime SF Lime
color combination ideas
warm tones
SF Sunshine SF Sunshine SF Sunshine
SF Hyacinth SF Hyacinth SF Hyacinth
SF Fuchsia SF Fuchsia SF Fuchsia SF Bay SF Bay SF Bay
SF Periwinkle SF Periwinkle SF Periwinkle
muted tones
SF Mixed Berries SF Mixed Berries SF Mixed Berries SF Apricot SF Apricot SF Apricot SF Honeydew SF Honeydew SF Honeydew
SF Pineapple SF Pineapple SF Pineapple
colors and fonts used
Primary headline: AYT Palladio Bold and AYT Function Secondary headline: AYT Function Light Body copy: AYT Palladio Caption lead-in: AYT Function Light
31
SF Sorbet SF Sorbet SF Sorbet SF Cherry SF Cherry SF Cherry
SF Mirage SF Mirage SF Mirage
31
B A L A N C E D / / E L E GA N T / / C L E A N
sync clean lines and a refined palette highlight the photos and text
32
blue provides a sense of balance and calm
SY Daring Pink SY Daring Pink SY Daring Pink
SY Adrenaline Red SY Adrenaline Red SY Adrenaline Red
Note: Color swatches may appear slightly different on screen than they do in print.
SY Profound Purple SY Profound Purple SY Profound Purple
color combination ideas
bright tones
SY Enlightened Orange SY Enlightened Orange SY Enlightened Orange
SY Sunny Yellow SY Sunny Yellow SY Sunny Yellow
SY Punchy Lime SY Punchy Lime SY Punchy Lime
SY Glacier Mint SY Glacier Mint SY Glacier Mint SY Stargazer Blue SY Stargazer Blue SY Stargazer Blue
warm tones
SY Illusion Blue SY Illusion Blue SY Illusion Blue
SY Vitality Green SY Vitality Green SY Vitality Green SY Brainstorm Gray SY Brainstorm Gray SY Brainstorm Gray SY Soft Cream SY Soft Cream SY Soft Cream
colors and fonts used Primary headline: AYT Shift Secondary headline: AYT Dessau Body Copy: AYT Franklin Gothic Condensed
33
muted tones
SY Frosted Lavender SY Frosted Lavender SY Frosted Lavender SY Pensive Pink SY Pensive Pink SY Pensive Pink SY Overcast Gray SY Overcast Gray SY Overcast Gray
SY Grounded Green SY Grounded Green SY Grounded Green
33
A N I M AT E D / / F U N / / G R A C E F U L
traditional harmonious, connected layouts make a graceful whole
34
classic, pleasing sans serif font with color touches balances tradition and fun
webbed captions show energy and animation
TR Blue TR Blue TR Blue
TR Red TR Red TR Red
Note: Color swatches may appear slightly different on screen than they do in print.
bright tones
color combination ideas
TR Orange TR Orange TR Orange
TR Green TR Green TR Green
TR Gold TR Gold TR Gold
TR Purple TR Purple TR Purple
TR Maize TR Maize TR Maize
warm tones
TR Crimson TR Crimson TR Crimson
TR Light Blue TR Light Blue TR Light Blue
TR Pink TR Pink TR Pink TR Light Orange TR Light Orange TR Light Orange
colors and fonts used
muted tones
TR Bright Green TR Bright Green TR Bright Green
TR Yellow TR Yellow TR Yellow TR Lilac TR Lilac TR Lilac TR Sand TR Sand TR Sand
Primary headline: AYT Chantilly Light Body copy: AYT News Gothic
35
TR Mauve TR Mauve TR Mauve
35
FA M I L I A R / / C L A S S I C / / C O N N E C T E D
varsity twist large sans serif type helps call out different focal points
36
statistics bring a sports page feeling to the whole book
thin lines connect different areas of the spread
VA Regalia VA Regalia VA Regalia
VA Azure Burst VA Azure Burst VA Azure Burst
bright tones
Note: Color swatches may appear slightly different on screen than they do in print.
VA Deep Water VA Deep Water VA Deep Water
VA Recess Blue VA Recess Blue VA Recess Blue
VA Game Day Green VA Game Day Green VA Game Day Green
color combination ideas
VA Endzone Emerald VA Endzone Emerald VA Endzone Emerald
warm tones
VA Graduation Gold VA Graduation Gold VA Graduation Gold VA Crimson Pride VA Crimson Pride VA Crimson Pride
VA Burnt Orange VA Burnt Orange VA Burnt Orange
VA Victory Red VA Victory Red VA Victory Red VA Midnight Mocha VA Midnight Mocha VA Midnight Mocha
colors and fonts used
Primary headline: AYT Craft Gothic Light and AYT Craft Gothic Bold Secondary headline: AYT Craft Gothic Light Body copy: AYT Craft Gothic Light
muted tones
VA Wild Aubergine VA Wild Aubergine VA Wild Aubergine
VA Gold Medal VA Gold Medal VA Gold Medal VA Library Linen VA Library Linen VA Library Linen VA Diploma Gray VA Diploma Gray VA Diploma Gray VA Honor Blue VA Honor Blue VA Honor Blue
37
P O P -A RT // Q U I R K Y // AU DAC I O U S
vibrant use subtler color accents for an audacious approach
38
large shapes and quirky design elements complement the color palette
bright and bold palette shows artsy panache
VI Paradise Blue VI Paradise Blue VI Paradise Blue
VI Cardinal Red VI Cardinal Red VI Cardinal Red
bright tones
Note: Color swatches may appear slightly different on screen than they do in print.
VI Pumpkin VI Pumpkin VI Pumpkin
VI Apple Green VI Apple Green VI Apple Green
VI Caramel VI Caramel VI Caramel
color combination ideas
VI Regal Purple VI Regal Purple VI Regal Purple
VI Carnation VI Carnation VI Carnation
warm tones
VI Fog VI Fog VI Fog
VI Medium Blue VI Medium Blue VI Medium Blue
VI Pink Lemonade VI Pink Lemonade VI Pink Lemonade VI Popsicle VI Popsicle VI Popsicle
colors and fonts used
Primary headline: AYT News Gothic Bold and AYT News Gothic Light Secondary headline: AYT News Gothic Light Body copy: AYT News Gothic
39
muted tones
VI Seafoam VI Seafoam VI Seafoam
VI Moonbeam VI Moonbeam VI Moonbeam VI Lavender Silk VI Lavender Silk VI Lavender Silk VI Cotton Candy VI Cotton Candy VI Cotton Candy
VI Cloud VI Cloud VI Cloud
39
I N N O VAT I V E / / O R I G I N A L / / I N S P I R E D
virtual clean yet playful layout provides an original, futuristic approach
40
reversed type elements help call attention to inspired content
stable, balanced palette showcases innovation
VT Navy VT Navy VT Navy
VT Rumba VT Rumba VT Rumba
bright tones
Note: Color swatches may appear slightly different on screen than they do in print.
VT Mango VT Mango VT Mango
VT Sour Green VT Sour Green VT Sour Green
VT Summer VT Summer VT Summer
color combination ideas
VT Techno VT Techno VT Techno
VT Dark Cocoa VT Dark Cocoa VT Dark Cocoa
warm tones
VT Chilly Blue VT Chilly Blue VT Chilly Blue
VT Snow Blue VT Snow Blue VT Snow Blue
VT Paprika VT Paprika VT Paprika VT Orange Yogurt VT Orange Yogurt VT Orange Yogurt
colors and fonts used
Primary headline: AYT Basel Bold Secondary headline: AYT Foundation Sans Body copy: AYT Foundation Sans Caption lead-in: AYT Basel Bold Italic and AYT Foundation Sans Bold
41
muted tones
VT Celery VT Celery VT Celery
VT Butterscotch VT Butterscotch VT Butterscotch VT Raspberry VT Raspberry VT Raspberry VT Tan VT Tan VT Tan
VT Ice VT Ice VT Ice
41
SM Watermelon SM Watermelon
CL Dusty Rose CL Dusty Rose
SF Fuchsia SF Fuchsia
RF Pearl RF Pearl
RA Jaguar RA Jaguar
VA Library Linen VA Library Linen
TR Gold TR Gold
OR Beige OR Beige
SM Heat Wave SM Heat Wave
CS Remember CS Remember
RB Drama Queen RB Drama Queen
IN Blush IN Blush
NU Nectarine NU Nectarine
SF Apricot SF Apricot
VA Graduation Gold VA Graduation Gold
TR Yellow TR Yellow
VA Victory Red VA Victory Red
CL Cinnabar CL Cinnabar
SY Daring Pink SY Daring Pink
SF Mixed Berries SF Mixed Berries
RB Flame RB Flame
NU Bare NU Bare
RA Toucan RA Toucan
SY Sunny Yellow SY Sunny Yellow
TR Red TR Red
VT Rumba VT Rumba
SP Melon SP Melon
EW Petal Pink EW Petal Pink
RA Lava RA Lava
FS Prodigy Peach FS Prodigy Peach
VT Summer VT Summer
VT Butterscotch VT Butterscotch
VI Cardinal Red VI Cardinal Red
RB Cranberry RB Cranberry
SH Soft Rose SH Soft Rose
SH Punch SH Punch
VA Burnt Orange VA Burnt Orange
EW Persimmon EW Persimmon
SM Sunflower SM Sunflower
IN Squash IN Squash
SH Tomato SH Tomato
RB Pout RB Pout
SF Cherry SF Cherry
SP Burnt Sand SP Burnt Sand
SM Campfire SM Campfire
VI Popsicle VI Popsicle
RB Dandelion RB Dandelion
VI Moonbeam VI Moonbeam
FS Rebel Red FS Rebel Red
RA Macaw RA Macaw
SF Valentine SF Valentine
IN Coral IN Coral
SM Canoe SM Canoe
ST Ginger ST Ginger
SF Sunshine SF Sunshine
SF Pineapple SF Pineapple
IN Fire IN Fire
VA Wild Aubergine VA Wild Aubergine
ST Berry ST Berry
SF Saffron SF Saffron
RB Harvest RB Harvest
SP Sunglow SP Sunglow
CL Goldenrod CL Goldenrod
SM Lemonade SM Lemonade
VA Crimson Pride VA Crimson Pride
NU Pomegranate NU Pomegranate
RF Cupcake RF Cupcake
SP Marmalade SP Marmalade
RB Butternut RB Butternut
VT Tan VT Tan
EW Sulphur EW Sulphur
CL Antique CL Antique
SP Salsa Red SP Salsa Red
TR Crimson TR Crimson
TR Mauve TR Mauve
VI Pumpkin VI Pumpkin
VI Caramel VI Caramel
CL Toffee CL Toffee
CL Cantaloupe CL Cantaloupe
SP Amber SP Amber
SY Adrenaline Red SY Adrenaline Red
EW Firebrick EW Firebrick
VI Cotton Candy VI Cotton Candy
CL Sienna CL Sienna
TR Light Orange TR Light Orange
NU Maple NU Maple
SH Peach Puff SH Peach Puff
ST Popcorn ST Popcorn
RA Guava RA Guava
NU Promise NU Promise
SM Seashell SM Seashell
SH Tangerine SH Tangerine
SY Enlightened Orange SY Enlightened Orange
TR Maize TR Maize
SP Autumn SP Autumn
CS Honey CS Honey
RA Chameleon RA Chameleon
SH Deep Pink SH Deep Pink
TR Pink TR Pink
TR Orange TR Orange
VT Orange Yogurt VT Orange Yogurt
ST Desert ST Desert
IN Buttercup IN Buttercup
TR Sand TR Sand
VT Paprika VT Paprika
SM Bubble Gum SM Bubble Gum
ST Primrose ST Primrose
CS Tiger Lily CS Tiger Lily
CL Taupe CL Taupe
SH Clay SH Clay
OR Buff OR Buff
ST Flax ST Flax
SP Bittersweet SP Bittersweet
FS Jolt Pink FS Jolt Pink
CS Frosted Pink CS Frosted Pink
EW Rust EW Rust
CS Orange Sherbet CS Orange Sherbet
VA Gold Medal VA Gold Medal
SY Soft Cream SY Soft Cream
CL Limeade CL Limeade
IN Brick Red IN Brick Red
VI Carnation VI Carnation
VI Pink Lemonade VI Pink Lemonade
VT Mango VT Mango
SH Almond SH Almond
FS Energy Yellow FS Energy Yellow
OR Eggshell OR Eggshell
RF Whisper RF Whisper
42 42
CS Dill CS Dill
CS Mint Cream CS Mint Cream
SY Vitality Green SY Vitality Green
IN Peacock IN Peacock
SY Glacier Mint SY Glacier Mint
VI Paradise Blue VI Paradise Blue
EW Midnight Blue EW Midnight Blue
RF Peaceful RF Peaceful
EW Limestone EW Limestone
SP Mint SP Mint
VA Endzone Emerald VA Endzone Emerald
RB Shade RB Shade
RF Arctic RF Arctic
RB Bluebell RB Bluebell
RA Nocturnal RA Nocturnal
SF Periwinkle SF Periwinkle
RF Synergy RF Synergy
VI Seafoam VI Seafoam
IN Forest Green IN Forest Green
CL Spirit CL Spirit
VT Ice VT Ice
VI Fog VI Fog
VT Navy VT Navy
TR Light Blue TR Light Blue
SP Fusion SP Fusion
OR Vine OR Vine
FS Ivy Green FS Ivy Green
RF Teal RF Teal
SF Bay SF Bay
FS Crystal Blue FS Crystal Blue
FS Indigo Ink FS Indigo Ink
IN Sky Blue IN Sky Blue
NU Limelight NU Limelight
FS Burlap Green FS Burlap Green
RB Juniper RB Juniper
RA Lagoon RA Lagoon
RF Blue Green RF Blue Green
SM Perfect Day SM Perfect Day
IN Deep Blue IN Deep Blue
RF Tranquil Blue RF Tranquil Blue
SY Punchy Lime SY Punchy Lime
SM Frisbee SM Frisbee
RA Canopy RA Canopy
NU Seascape NU Seascape
SM Chlorine SM Chlorine
VA Recess Blue VA Recess Blue
CS Steel Blue CS Steel Blue
CL Clear Sky CL Clear Sky
NU Circus NU Circus
TR Bright Green TR Bright Green
SY Grounded Green SY Grounded Green
NU Lotus NU Lotus
RB Wave RB Wave
SY Stargazer Blue SY Stargazer Blue
VA Honor Blue VA Honor Blue
EW Spring Rain EW Spring Rain
CL Peridot CL Peridot
SF Lime SF Lime
ST Pine ST Pine
RF Soft Teal RF Soft Teal
RA Lake RA Lake
SF Seaside Blue SF Seaside Blue
CS Mystic Blue CS Mystic Blue
ST Cornflower ST Cornflower
SP Marigold SP Marigold
VI Apple Green VI Apple Green
RB Clover RB Clover
SF Mirage SF Mirage
IN Sapphire IN Sapphire
ST Aquamarine ST Aquamarine
NU Morning NU Morning
CS Wisteria CS Wisteria
FS Cadet Green FS Cadet Green
SP Jade SP Jade
VT Sour Green VT Sour Green
OR Dew OR Dew
SH Shimmer SH Shimmer
RF Marine RF Marine
ST Faded Denim ST Faded Denim
CL Blueberry CL Blueberry
EW Lettuce EW Lettuce
RA Iguana RA Iguana
CS Hunter Green CS Hunter Green
CL Shadow CL Shadow
SH Seagreen SH Seagreen
VA Deep Water VA Deep Water
NU Hush NU Hush
SF Sorbet SF Sorbet
VT Celery VT Celery
RA Tree Frog RA Tree Frog
EW Cactus EW Cactus
ST Breeze ST Breeze
VT Chilly Blue VT Chilly Blue
FS Cobalt FS Cobalt
RF Bluebird RF Bluebird
SH Tulip SH Tulip
FS Clever Green FS Clever Green
VA Game Day Green VA Game Day Green
EW Olive Drab EW Olive Drab
SH Spring Green SH Spring Green
VA Azure Burst VA Azure Burst
SY Illusion Blue SY Illusion Blue
SP Warm Breeze SP Warm Breeze
TR Lilac TR Lilac
ST Lotus ST Lotus
SM Lawn SM Lawn
IN Olive IN Olive
OR Willow OR Willow
RA Freshwater RA Freshwater
RB After Dark RB After Dark
VI Medium Blue VI Medium Blue
SM Violet SM Violet
SF Honeydew SF Honeydew
TR Green TR Green
RA Cicada RA Cicada
ST Ghost Flower ST Ghost Flower
SM Tidal Wave SM Tidal Wave
TR Blue TR Blue
CL Skylark CL Skylark
OR Bitterroot OR Bitterroot
IN Soft Mist IN Soft Mist
SH Holly SH Holly
OR Moss OR Moss
VI Cloud VI Cloud
FS Aerial Blue FS Aerial Blue
SM Pool Party SM Pool Party
VT Snow Blue VT Snow Blue
SP Iris SP Iris
43
43
VI Lavender Silk VI Lavender Silk
VT Raspberry VT Raspberry
VA Regalia VA Regalia
SY Overcast Gray SY Overcast Gray
ST Aspen ST Aspen
RF Mulberry RF Mulberry
IN Electric Purple IN Electric Purple
VA Diploma Gray VA Diploma Gray
RF Apple Blossom RF Apple Blossom
SY Profound Purple SY Profound Purple
SH Ink Berry SH Ink Berry
RF Zinc RF Zinc
OR Shooting Star OR Shooting Star
VI Regal Purple VI Regal Purple
SP Magic Moment SP Magic Moment
CS Linen CS Linen
SY Pensive Pink SY Pensive Pink
SP Storm SP Storm
ST Heather ST Heather
VA Midnight Mocha VA Midnight Mocha
OR Mist OR Mist
SM Grape Juice SM Grape Juice
OR Stone OR Stone
VT Dark Cocoa VT Dark Cocoa
SY Frosted Lavender SY Frosted Lavender
RA Fig RA Fig
RF Pewter RF Pewter
OR Earth OR Earth
SH Jazzfest SH Jazzfest
SH Imperial Purple SH Imperial Purple
FS Carbon Black FS Carbon Black
EW Leather EW Leather
IN Orchid IN Orchid
TR Purple TR Purple
FS Charcoal Pencil FS Charcoal Pencil
RB Spice RB Spice
NU Parade NU Parade
EW Plum EW Plum
SY Brainstorm Gray SY Brainstorm Gray
RB Almond RB Almond
SF Hyacinth SF Hyacinth
RB Rush RB Rush
CS Charcoal CS Charcoal
EW Cinnamon EW Cinnamon
EW Thistle EW Thistle
VT Techno VT Techno
NU Mood NU Mood
CS Walnut CS Walnut
FS Virtual Violet FS Virtual Violet
OR Morning Glory OR Morning Glory
OR Slate OR Slate
NU Acorn NU Acorn
NU Passion Fruit NU Passion Fruit
CL Frozen Ice CL Frozen Ice
OR Granite OR Granite
EW Nutmeg EW Nutmeg
NU Grape NU Grape
ST Rhapsody ST Rhapsody
CS Gray Dawn CS Gray Dawn
IN Latte IN Latte
RA Wildflower RA Wildflower
CS Concord CS Concord
FS Battleship Gray FS Battleship Gray
OR Wheat OR Wheat
44 44
100% Black 100% Black 100% Black
67% Black 67% Black 67% Black
34% Black 34% Black 34% Black
95% Black 95% Black 95% Black
65% Black 65% Black 65% Black
30% Black 30% Black 30% Black
94% Black 94% Black 94% Black
60% Black 60% Black 60% Black
27% Black 27% Black 27% Black
90% Black 90% Black 90% Black
55% Black 55% Black 55% Black
25% Black 25% Black 25% Black
87% Black 87% Black 87% Black
54% Black 54% Black 54% Black
20% Black 20% Black 20% Black
85% Black 85% Black 85% Black
50% Black 50% Black 50% Black
15% Black 15% Black 15% Black
80% Black 80% Black 80% Black
47% Black 47% Black 47% Black
14% Black 14% Black 14% Black
75% Black 75% Black 75% Black
45% Black 45% Black 45% Black
10% Black 10% Black 10% Black
74% Black 74% Black 74% Black
40% Black 40% Black 40% Black
7% Black 7% Black 7% Black
70% Black 70% Black 70% Black
35% Black 35% Black 35% Black
5% Black 5% Black 5% Black
YOU & I& WE & US
©2019 Jostens, Inc. Printed in USA. 193140 (4406)