OUR COMMITMENT TO YOU As team leader of McKeon & Associates with Keller Williams Realty, I have developed a business model that consistently provides our clients with the most exceptional and innovative real estate experience available in the Orange County area. Together with my highly trained team of professionals, we strive to exceed client expectations, riding the cutting edge of real estate marketing practices in a fluid and evolving market. We integrate the latest and most successful strategies to ensure your home sells for the highest price the market will bear, while providing you with world-class professional and personal services. Our unchanging goal is mutual respect and long-term relationships. The fastest way to earn your respect is acting with honesty and integrity while keeping your interests and goals at the forefront of our activities. Thank you for taking the time to consider us as your team of real estate professionals. We look forward to discussing with you how we can best serve you.
Respectfully,
Cheryll McKeon
“Cheryll was the instrumental factor in the successful sale of my parents’ home. Even in a market as robust as Coastal Orange County, it is imperative to have the best representation in the marketing and sales process. Cheryll brought her years of experience in the luxury market to secure the highest price and provide a seamless process for us. She is the ideal of professionalism, and as part of her concierge service, provided us a long list of skilled workers to help in the preparation of the house. Cheryll was diligent, persistent, patient and a true pleasure to work with. I strongly recommend Cheryll and her team to anyone selling a home in Orange County!�
C. APOSTOLI
WHY CHOOSE
CHERYLL McKEON McKeon & Associates is committed to providing the highest quality of real estate service to our customers. Because our team is committed to understanding this new market, we have been able to get our client’s homes sold in an average of 23 days and for 8% more money than the rest of our competition. Our passion for serving has allowed us to create a proven track record of successfully helping 10 times more sellers per year than the average agent. As a TOP RANKED TEAM with Keller Williams Realty, we are committed to help you achieve your desired results. 949.466.0917 Cheryll@McKeonHomes.com www.McKeonHomes.com CalBRE #00638304
MORE HOMES SOLD Number of homes sold in 2016
Cheryll McKeon
Average Agent
3
36
MORE HOMES SOLD FASTER Number of Days on the Market
Cheryll McKeon
23
Average Agent
63
MORE HOMES SOLD FOR MORE MONEY Average Percentage of List Price Achieved
Cheryll McKeon
Average Agent
101% 93%
36+ HOMES SOLD IN 2016
12x More Homes than the Average Agent
Cheryll McKeon consistently sells homes in high volume, year after year. Through her perpetual repetition of sales, she has mastered the skills of marketing, leveraging and negotiating to achieve the best terms and highest possible price. Our success has resulted in hundreds of satisfied sellers.
12x MORE HOMES SOLD Number of homes sold in 2016
Cheryll McKeon
Average Agent
3
36
HOMES SOLD
FASTER & FOR MORE MONEY
Cheryll McKeon sells homes for 8% more than the conventional agent and on average achieves 101% of the list price. Her properties typically go into escrow within one month of listing, capturing the highest possible dollar and reducing the hassle of showing your home for a prolonged period of time.
MORE HOMES SOLD FOR MORE MONEY Average Percentage of List Price Achieved
Cheryll McKeon
Average Agent
98% 92%
“It was clear that Cheryll goes well above and beyond the typical call of duty as a Realtor. My expectations of the entire selling process were not only met but also completely exceeded ten-fold. I cannot express enough sincere gratitude and appreciation to Cheryll – my personal needs and I were her main priority and focus during the entire selling process from beginning to end. Needless to say, without giving it a second thought, I’ll contract Cheryll McKeon again to list my next home for sale as well. I enthusiastically encourage anyone to do the same who is currently interested in selling his or her home. It’s a decision they will not regret.”
C.VOSSLER
5
GOALS
1 2 3 4 5
To assist in establishing a fair and competitive listing price on an exhaustive analysis of current market conditions. To channel as many qualified buyers as possible into your home until it is sold. To communicate to you weekly the results of your activities.
To assist in negotiating the highest dollar value between you and the buyer. To closely monitor the escrow until the successful close of the sale.
17 STEPS 6
2
Arrange for a professional photo shoot and staging assistance to accentuate your home’s bestselling features
Provide premium result placement to strategically position your property at the top of a buyer’s search result list when your home is searched on the leading real estate websites.
7
3
Conduct a professional photo shoot and digital image enhancement to produce magazine-ready photos to use in print and online.
Create a premium high-impact virtual tour to support internet based marketing efforts. Drone photography and video is utilized when appropriate.
8
Establish a weekly phone meeting with you to discuss market conditions, listing process and next steps.
9
Prospect 3-5 hours per day to personally advocate for your property to local buyers, sellers and top agents looking to do business now.
1
Professionally evaluate your home by using a Comparative Market Analysis to strategically price your home for optimum results.
4 5
Submit your home to the Multiple Listing Service. Dispatch your home to over 500 websites and marketing partners to provide extensive local, national and international exposure. In addition, we follow up aggressively on all buyer leads & inquiries.
TO SUCCESS
10 11 12
13
Contact, over the next seven days, all my buyer leads, centers of influence and past clients to enthusiastically promote your listing. Cross market your home using our exclusive software that identifies buyers searching for homes like yours in the MLS Additionally, expose your home to potential buyers with a professional yard sign, lock-box, and toll-free number describing your property and capturing phone numbers of potential buyers. Cross-qualify prospective buyers whenever possible.
14
Closely track the agents who have shown your property using our digitally generated showing feedback questionnaire.
15
Assertively represent you on all offer presentations to assure maximum leverage during price and terms negotiation.
16
Handle all follow-up upon contract acceptance, including mortgage, title, inspections, appraisal and closing procedures.
17
DELIVER YOUR CHECK at the closing of the sale.
THE SUPREME TEAM CHERYLL McKEON | Licensed Realtor and Team Leader Cheryll’s focus is listing homes and working to obtain buyers that will pay top dollar. She will strategically negotiate contracts to deliver your proceeds at the end of the transaction. Cheryll attributes her continued success to implementing only the pro-active marketing methods that have proven to successfully work in this current real estate market, a shift away from traditional selling practices. By exceeding your expectations in a professional environment, she strives to earn the privilege to call you “a client for life.” 949.466.0917 | Cheryll@McKeonHomes.com | CalBRE #00638304
WALLY MALESH | Licensed Realtor and Managing Partner As a former real estate manager and MBA graduate,Wally provides the unique combination of a finely tuned business professional and top tier real estate agent. His expertise centers around the probate, trust and divorce arena, although he is well versed in all aspects of the real estate transaction. Wally’s experience as real estate coach and trainer is nationally recognized, and he is routinely asked to speak and train real estate agents across North America. 714.743.1949 | Wally@McKeonHomes.com | CalBRE #00907004
SHANNON McKEON | Director of Operations As the team’s coordinator, Shannon manages support staff to ensure each aspect of the listing and closing processes happens seamlessly and efficiently. During the listing process, Shannon coordinates all strategic marketing to place your home in the best light and maximize exposure in the marketplace. Once your home is under contract, Shannon ensures all property inspections, appraisals and settlement procedures occur smoothly and without necessary interruption, while providing you with excellent customer service. 949.423.9914 | Shannon@McKeonHomes.com
TONY SMITH | Business Consultant Formerly one of the highest producing realtors in the United States, Tony now provides coaching and consulting service through the Mike Ferry Organization to some of North America’s most acclaimed and productive real estate professionals.
“After the sale of my home, Cheryll’s involvement did not end there. As I was moving out of state, Cheryll took the initiative to conduct phone interviews with agents in the new area to ensure I would be well taken care of. She found agents who were a perfect fit to assist in finding my new home. Cheryll was by my side every step of the way to ensure the process ran smoothly. Bottom line….if I had to do it all again, Cheryll would be the tiger I would have in my corner!”
G. MATHIS
EXCEEDING EXPECTATIONS
“Her immense focus, negotiation skills and plain old people skills really worked in our favor. Cheryll also has a great team supporting her at the office which helped make the experience seamless and pleasant. Cheryll was above and beyond our expectations. We were very satisfied working with her and would recommend her without reservation.” – D. Rooke
“I cannot say enough about Cheryll’s knowledge, expertise and professionalism. She rescued us from a horrible experience with another agent. Cheryll and her team are creative when it comes to marketing a home and fanatical when it comes to detail. They know how to market a property – a skill that translated into real value for us.”
“We had been through home transactions before but never thought it could be done in such a smooth and professional manner. There were no stones unturned. People going through a Real Estate transaction for the first time would never know how hard it can be without a team like McKeon & Associates. We thank you so much, Cheryll, for taking this experience to a much higher level!”
“Wally & Cheryll are awesome real estate agents who helped me solve a long series of problems that came up while dealing with the sale of my mother’s estate. The sold the house for top dollar, after helping me overcome every imaginable obstacle to the sale. They were there every step of the way… always cheerful, resourceful, and hard-working.”
– E. Ottovonaskervold
“Cheryll and her team could not have performed any better! We were very frustrated as our home had been on the market for 6 months with another agent. Cheryll was the ultimate professional and delivered what she promised; got us top dollar for our house…quickly. The transaction was seamless. We now have a “Family Realtor”. – L. Marrs
– J. Skorheim
– P. Lokensgard
“Cheryll did extensive “pre-marketing” of our house, and within 2 days of listing our house, we had multiple offers. She helped us every step of the was to make sure the deal closed within our desired timeframe and we walked away with as much money in our pocket as possible. Not only does Cheryll’s expertise make her a highly effective agent, but her personable approach makes her enjoyable to work with.” – M. Joell
FREQUENTLY ASKED
QUESTIONS
Are there things we should do to our home to help ensure the maximum price? Yes, there is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale. I can advise you about specific improvements that will increase your homes marketability and value. How often will you advertise my property? I don’t just list homes, I market them. I will make sure your home is marketed to potential buyers around the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach the types of buyers most likely to purchase your home. I know how to maximize the power of the internet for my client, while using traditional methods including brochures, yard signs and direct mail. Will you be present at all showings? At open houses, I, or a member of my team, will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agent be present when evaluating a prospective new home. What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price just to get your business, but an over-priced house will not sell. If you choose to work with me, I will conduct a comparative market analysis prior to recommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home. Do we have any responsibilities during the marketing of our home? Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a homes’ appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes for maximize your home’s appeal. What happens once we get an offer? I will help you consider each offer and negotiate the best deal for you. Once you’ve accepted an offer, I will guide you through the entire closing process and ensure everything proceeds smoothly.
CHERYLL MCKEON
Orange County Real Estate Expert
949.466.0917
cheryll@mckeonhomes.com www.mckeonhomes.com