OUR COMMITMENT TO YOU As leader of Cheryll McKeon Real Estate Team with Keller Williams, I have developed a business model that consistently provides our clients with the most exceptional and innovative real estate experience available in the Gig Harbor/Pierce County area. Together with my highly trained team of professionals, we strive to exceed client expectations, riding the cutting edge of real estate marketing practices in a fluid and evolving market. We integrate the latest and most successful strategies to ensure your home sells for the highest price the market will bear, while providing you with world-class professional and personal services. Our unchanging goal is mutual respect and long-term relationships. The fastest way to earn your respect is acting with honesty and integrity while keeping your interests and goals at the forefront of our activities. Thank you for taking the time to consider us as your team of real estate professionals. We look forward to discussing with you how we can best serve you.
Respectfully,
Cheryll McKeon
Keller Williams West Sound is independently owned and operated
CONTENTS SECTION 1
2
YOU’RE UNIQUE; AND WE ARE, TOO
SECTION 2
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LET THE WORLD KNOW...LITERALLY
SECTION 3
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NEGOTIATE LIKE A TIGER
SECTION 4
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CLOSE THE DEAL
SECTION 5
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MEET CHERYLL’S TEAM
SECTION 6
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NEXT STEPS
“Cheryll was the instrumental factor in the successful sale of my parents’ home. Even in a market as robust as the Pacific Northwest, it is imperative to have the best representation in the marketing and sales process. Cheryll brought her years of experience in the luxury market to secure the highest price and provide a seamless process for us. She is the ideal of professionalism, and as part of her concierge service, provided us a long list of skilled workers to help in the preparation of the house. Cheryll was diligent, persistent, patient and a true pleasure to work with. I strongly recommend Cheryll and her team to anyone selling a home in Gig Harbor!�
C. APOSTOLI
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1 YOU’RE UNIQUE; and WE ARE, TOO.
2
OUR
MISSION
The Cheryll McKeon Real Estate Team consistently provides clients with the most exceptional and innovative real estate experience available in the Gig Harbor/Pierce County area. We strive to exceed client expectations, riding the cutting-edge of real estate marketing practices in a fluid and evolving marketplace. Our unchanging goal is mutual respect and long-term relationships. We integrate the latest and most consistent strategies to ensure clients’ homes sell for the HIGHEST POSSIBLE PRICE, while providing them with world-class real estate services.
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Keller Williams International Luxury Realty artfully uniting extraordinary properties with extraordinary lives. Keller Williams Realty is the global leader in luxury real estate with over 700 brokerages around the world and more than $185 billion in annual sales. Their international network of the world’s top agencies provide clients with exclusive access to high-net buyers.
PRESTIGE BRAND The Keller William’s brand is synonymous with excellence, luxury, and a life well-lived. In a world where first impressions are formed in seconds, seeing the distinctive Keller Williams sign in front of your home immediately sets it apart from other properties.
COMPREHENSIVE NATIONAL & GLOBAL MARKETING As a client of Keller Williams Luxury International Realty, you are connected to a vast network of top real estate agents around the world. Our local agents build relationships with agents in other offices and exchange information about who is buying, selling, or relocating so that they can refer clients to each other. Depending on your property and your marketing plan, your home’s brochure may go to the managers in feeder markets of New York City, Los Angeles, Seattle, Chicago, and San Diego – or to every office in the international network. Properties that are priced at $1.5 million and above will be displayed on eGalleries – real time, dynamic property slide shows on flat screens – in all Keller Williams Realty’s offices.
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HIGH NET-WORTH EXPOSURE Keller Williams’ brand and international network of agents enable us to reach extremely high net-worth individuals. For homes that would benefit from this exposure, we will create a highly customized marketing plan to target these buyers.
Associate your property with a renowned luxury brand.
Keller Williams Realty Tacoma is independently owned and operated
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ABOUT KELLER WILLIAMS LUXURY INTERNATIONAL REALTY In a strong market, anyone can sell your house. List it on the MLS, put up a sign, hold an open house and wait for the offers to come pouring in. That’s the way most agents work – always using the same old formula. We take a different approach – one that is designed not just to sell your house but also to get you the absolute best price.
WE’RE ALL ON ONE TEAM – HIGH PRICE FOR YOUR
YOUR TEAM
HOME, LESS STRESS FOR YOU
We are also different in another important way.
We create a customized sales strategy
made up of “free agents” who compete with
based on your goals and the special features of your home. We look at your house, location, neighborhood and even your street to create a profile of a target buyer. We then advise how to prepare and stage your house to appeal to that buyer and create a pricing and marketing plan that will get you a premium price.
Unlike other big real estate companies that are each other for business, Keller Williams Luxury International Realty takes a collaborative team approach. We hire experienced professionals who have developed expertise in their own specialized markets. We encourage the sharing of information, ideas and resources so that our whole is truly greater than the sum of our parts. When you sign with us, you get not only the agent you hire but also the entire force of our company behind you.
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KNOWLEDGE: WE KNOW THE LOCAL REAL ESTATE MARKET Keller Williams Luxury International Realty has assembled only the best, most experienced, committed agents. We live and work here. We have kids in the schools. We volunteer and contribute financially to local philanthropies. We are always paying attention to what’s going on in the neighborhoods and tracking statistics about local market conditions. We’re connected to the fiber of our communities – giving us the insider knowledge it takes to get deals done in this competitive climate.
HIGH SERVICE: WE KNOW THE PROBLEMS, HOW TO SOLVE THEM; AND WE DO IT ALL FOR YOU We work hard to make the sales process easy for you. There can be a lot to do to get your house ready to sell, and getting it all done quickly and for a reasonable price can be a challenge. That’s where we come in. Need help finding a handyman, or someone to help you organize and move years of stuff? We’ll not only give you referrals, we’ll get estimates, schedule the work and make sure that it gets done.
INTEGRITY: YOU CAN TRUST US Without integrity, nothing else matters. We will be honest with you and always place your interests first. We won’t tell you what you want to hear just to get your listing, and we won’t cut corners to make our job easier. When we host an open house, we’re there to sell your home and not the one down the street. When your house is sold, you will know that we did everything possible to get you the best deal, and you’ll know that we didn’t leave any money on the table. 8
MAKING A
DIFFERENCE KW Cares is a 501(c)(3) public charity created to support Keller Williams associates and their families with hardship as a result of a sudden emergency. Hardship is defined as a difficult circumstance that a person or family cannot handle without outside help. The charity is the heart of Keller Williams culture in action – finding and serving the higher purpose of business through charitable giving in the market centers and communities where Keller Williams associates live and work. · Last year, KW Cares awarded 537 grants totaling $6,112,634 to KW family members in 30 of the 33 regions and helped provide disaster relief in West Virginia, Louisiana, Canada, Florida, Maryland, Peru and other areas as needed. · Additionally, KW Cares awarded over $705,000 to the three organizations with which it shares an annual tithe, the Ryan’s Well Foundation, Homes for Our Troops, and the MD Anderson Cancer Center.
537 Grants totaling over $6 million 9
We feed over 200
Famililes yearly The Cheryll McKeon Team donates a portion of their earnings for every house we sell to the Northwest Harvest Food Bank. Northwest Harvest provides food to local charities throughout the county who distribute healthy food to those in need and work with hundreds of community partners throughout Washington State. 路 37 Food Banks 路 Meal programs for seniors and families in need 路 School programs 路 Serving 2 million meals every month Throughout the year, the Cheryll McKeon Team donates enough money to feed over 200 families, which equals over 5,000 pounds of food.
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“It was clear that Cheryll goes well above and beyond the typical call of duty as a Realtor. My expectations of the entire selling process were not only met but also completely exceeded ten-fold. I cannot express enough sincere gratitude and appreciation to Cheryll – my personal needs and I were her main priority and focus during the entire selling process from beginning to end. Needless to say, without giving it a second thought, I’ll contract Cheryll McKeon again to list my next home for sale as well. I enthusiastically encourage anyone to do the same who is currently interested in selling his or her home. It’s a decision they will not regret.”
C.VOSSLER
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2 LET THE WORLD KNOW... LITERALLY.
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17 STEPS 6
2
Arrange for a professional photo shoot and staging assistance to accentuate your home’s bestselling features
Provide premium result placement to strategically position your property at the top of a buyer’s search result list when your home is searched on the leading real estate websites.
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Conduct a professional photo shoot and digital image enhancement to produce magazine-ready photos to use in print and online.
Create a premium high-impact virtual tour to support internet based marketing efforts. Drone photography and video is utilized when appropriate.
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Establish a weekly phone meeting with you to discuss market conditions, listing process and next steps.
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Prospect 3-5 hours per day to personally advocate for your property to local buyers, sellers and top agents looking to do business now.
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Professionally evaluate your home by using a Comparative Market Analysis to strategically price your home for optimum results.
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Submit your home to the Multiple Listing Service. Dispatch your home to over 500 websites and marketing partners to provide extensive local, national and international exposure. In addition, we follow up aggressively on all buyer leads & inquiries.
TO SUCCESS
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Contact, over the next seven days, all my buyer leads, centers of influence and past clients to enthusiastically promote your listing. Cross market your home using our exclusive software that identifies buyers searching for homes like yours in the MLS Additionally, expose your home to potential buyers with a professional yard sign, lock-box, and toll-free number describing your property and capturing phone numbers of potential buyers. Cross-qualify prospective buyers whenever possible.
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Closely track the agents who have shown your property using our digitally generated showing feedback questionnaire.
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Assertively represent you on all offer presentations to assure maximum leverage during price and terms negotiation.
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Handle all follow-up upon contract acceptance, including mortgage, title, inspections, appraisal and closing procedures.
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DELIVER YOUR CHECK at the closing of the sale.
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YOUR HOME IS SPECIAL
We know that your home is special to you. We also know that the unique characteristics of your house and its location will be special to the right buyer who will be willing to pay a premium. ANALYZING AND IDENTIFYING WHAT’S SPECIAL ABOUT YOUR HOME You know that your house is more than just 4 bedrooms and 2 ½ baths. You know that your kids can bike to school, that there’s a block party every summer. And when the woman around the corner got sick, the neighbors brought her meals and walked her dog. That’s the story of your home. That’s the story we tell, including: • The features of the house, such as a designer kitchen, a home office or a great floor plan for young children. • The size of your lot, the landscaping and any outdoor additions like a built-in barbecue or a rose garden. • The location, including neighborhood qualities and proximity to schools, parks, shopping, etc.
Our entire marketing and pricing strategy is built around identifying these special features, targeting the buyer who wants those features and then presenting the house in a way that will appeal to that buyer. 15
So let’s find the buyer who falls in love with your home. TARGETING THE BUYER The person who falls in love with your house will pay more than the person who merely likes it. Who is most likely to go head over-heels for your home? A family with school-age children? Empty nesters who are moving down from a larger home? A young couple who is buying their first house? A single or divorced person? We will analyze what’s special about your house, its location and characteristics and create a profile of a target buyer. Then we will help you prepare and stage the house to appeal to that buyer.
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SECONDS Buyers form their first impression of your house in six seconds. Whether that first contact is online or in person, it’s important to get it right. We know the difference that aesthetics make in buyers’ eyes. We expand the buyer pool by making the house ready to move into and adding touches that win over potential buyers. • High Resolution Photography & Video • Dynamic Aerial Photography • Award Winning Design • Superior Quality Materials • Premium Distribution Platform
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PHOTOGRAPHY, QUALITY OF MATERIALS, EFFECTIVE DESIGN
Our affiliation with Keller Williams allows us to use high resolution photographs on our website to showcase your home in the best possible light. We employ best practices in design and superior quality materials in using these photos. Your home’s high resolution photos are automatically distributed online across luxury real estate portals (premier consumer real estate sites ) and everywhere else on the web (Zillow, Trulia, etc.). Our premium distribution platform presents your home with sharper, clearer photos than those posted by competitors through the MLS.
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Wherever a buyer is looking for their next home, we will be there communicating the story of your house. • Brochures
• Email & Video Campaigns
• Social Media
• Blog posts
• YouTube
• Websites
Our team spends endless hours promoting our listings to targeted audiences via phone conversations; we believe in the power of one-on-one communication.
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Your listing on the largest luxury portal in the world. Your listing is automatically fed to kwluxuryhomes.com, the largest luxury real estate portal in the world. ON THE WEB AND UNDERSTOOD ALL OVER THE WORLD: kwluxuryhomes.com displays your listing in over a dozen native languages and terms, including translated property descriptions, videos/virtual tours, currency conversion, metric units of measure, etc. Asian buyers are active on the website, and Chinese is the second most searched language on the site. Whether the buyer for your home is in Washington, New York or Beijing, our marketing efforts will reach them and communicate to them in their language. Nearly half our visitors are from outside the U.S.
Your listing is automatically fed to ProxioPro.com, the largest international MLS portal in the world.
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96% use the internet of home buyers
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DIGITAL STRATEGIES SELLER ADVANTAGE A comprehensive program available exclusively through Keller Williams Realty. With Seller Advantage, home-sellers get insider information such as how many potential buyers are searching online for similar homes with a report detailing how many times their home appeared in searches, how many times the listing was viewed, as well as market information regarding new comparable listings and price changes. MOBILE APP With our custom mobile app your property can be viewed anywhere, anytime, from any device. Mobile and tablet use is on the rise, and our responsive design ensures your home looks stunning on every platform. DIGITAL COMMUNICATIONS E-Newsletter - Offering carefully curated featured listings, buying and selling advice, the latest in home trends, and more. eMarketing - Breakthrough email marketing strategies with professionally designed eCards showcasing your listing to your local community and our network. PROPERTY WEBSITES Property websites are created for each property listed with the Cheryll McKeon Team. All listings receive virtual tours promoted on YouTube as well as promotion on social media.
http://www.realtor.org/reports/highlights-from-the-2015-profile-of-home-buyers-and-sellers
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ON THE WEB EVERYWHERE REAL ESTATE IS SPOKEN
KWLUXURYHOMES.COM
PROXIOPRO.COM Global MLS
CHERYLLMCKEONTEAM.COM Micro-local content driving global traffic
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98%
Of buyers use a mobile device in their home search.
Keller Williams Luxury International Realty is a cutting-edge real estate app that works on all devices, anywhere in the world.
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“After the sale of my home, Cheryll’s involvement did not end there. As I was moving out of state, Cheryll took the initiative to conduct phone interviews with agents in the new area to ensure I would be well taken care of. She found agents who were a perfect fit to assist in finding my new home. Cheryll was by my side every step of the way to ensure the process ran smoothly. Bottom line….if I had to do it all again, Cheryll would be the tiger I would have in my corner!”
G. MATHIS
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3 NEGOTIATE LIKE A TIGER
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NEGOTIATIONS
& DEFENDING YOUR EQUITY There are over
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negotiation tactics and counter tactics.
“The power in negotiations is in the ability to walk away….the skill is in never having to!” The negotiations and skill level of your real estate agent in this area is one of the most important aspects to the successful outcome of your real estate transaction. Negotiation is an art form mastered through experience. There are over 40 negotiation tactics and counter tactics. Most real estate agents are familiar with two-to-three of these tactics. When selling your property, don’t entrust your equity to someone who says they know how to negotiate. The Cheryll McKeon Team loves it when our clients say that we “negotiate like a tiger”. It’s one of the best compliments we could receive as real estate agents. Cheryll McKeon’s personal and business philosophy is never to represent the buyer and the seller on the same property. This way, we are able to negotiate the best possible real estate transaction for clients. Cheryll is skilled at getting her clients what they want – the highest possible price! Selling a home is one of the biggest sales you’ll make in your lifetime. Deciding who will help you is crucial. It’s important to assess the skills and background of the individual that will guide you through the process. You want someone strong, persistent, straightforward, and who is never afraid or unwilling to negotiate for you.
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“As first time home sellers, we were not sure how to obtain the best value for our home possible. However, after our first conversation with Cheryll, we knew we were in good hands. She spent time with us walking us through the selling process, answering all of our questions, and advising us on how best to present our home; and as a result, we sold quickly and for top dollar! Her knowledge of the area ensured that we set a strong price for our home which we received very quickly. Coupled with the sophisticated marketing plan she had for our house, Cheryll surpassed our expectations ten-fold! She communicated with us regularly so that we knew where we were in the process every step of the way. Cheryll’s team was equally as stellar...we felt confident that our sale would close in the most effective and efficient manner possible...which it did.”
S. LEMAY
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4 CLOSE THE DEAL
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CONSTANT
COMMUNICATION Throughout the sales process we are constantly communicating – with buyers, agents and with you to keep you updated every step of the way. We give you feedback about real-time market conditions and what others are saying about your home so that we can make timely tweaks to the presentation of your house or our marketing strategy. WE TAILOR OUR COMMUNICATIONS TO THE STYLE THAT YOU PREFER: Do you want to be alerted to everything or only important issues? Do you prefer emails, phone calls or texts? How often do you want to receive updates?
REAL-TIME FIELD ANALYSIS We watch the current residential real estate market; available financing and mortgage rates; the stock market and local, national and global economies – all of which can affect the final price and terms of your sale. This is where our deep experience and collaborative approach come in. We know the environment and the competition. Our decades of experience enable us to advise you where to give and where to hold the line.
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Ensuring a smooth closing process. NAVIGATING THE DEAL TO CLOSE THE SALE Once an offer has been accepted, we aggressively and efficiently manage the transaction to give you peace of mind and ensure a hassle-free escrow. Ask anyone who’s sold a house and they’ll tell you that it’s often the end of the sales process where the most can go wrong: • An inspection comes back with negative results and threatens to jeopardize the deal. • An appraisal comes in low and creates problems with the buyer’s loan. • A buyer can demand home repairs or unusual terms. • A sudden change in the market or buyer circumstances can give them cold feet at the last minute. This is where little things can become big things. We’ve seen it all before and know how to deal with it. Cheryll McKeon Real Estate Team has the experience to step in and keep the process moving forward smoothly.
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“Cheryll McKeon and her team could not have performed any better! We were very frustrated as our home had been on the market for 9 months with another agent….. Cheryll was the ultimate professional; she was very strategic and deliberate with her marketing plan for our house. The big plus for us was Cheryll delivered what she promised; she got us top dollar for our house quickly! The entire transaction was seamless. We now have a “Family Realtor.”
M. MARRS
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5 MEET CHERYLL’S TEAM
the right choice to represent you
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CHERYLL MCKEON As President/CEO of the Cheryll McKeon Team, Cheryll prides herself on running the most innovative, service-oriented Real Estate Team in the Pacific Northwest. Ranked among the top 1% of Realtors® in Keller Williams, Cheryll McKeon is a highly qualified real estate specialist that is serious about client satisfaction. “I enjoy working with our clients to discover exactly what they want and what it will take for them to be 100% satisfied at the end of our transaction.” With Cheryll McKeon’s aggressive marketing strategies and extensive knowledge of the real estate market you are sure to receive unbeatable service. If you are buying, selling or investing in the real estate market and you require the best, call Cheryll McKeon and her team of outstanding professionals.
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Fewer than 1% of REALTORS® achieve these numerous designations. DESIGNATIONS
ASSOCIATIONS
HIGHER EDUCATION:
REALTORS®
The Institute of Luxury Home Marketing
Master Certification of Negotiation
Certified International Property Specialist (CIPS) Certified Luxury Home Marketing Specialist (CLHMS) Certified Residential Specialist (CRS) Certified Negotiation Expert (CNE) Certified Keller Williams Luxury Homes Specialist
National Association of REALTORS® (NAR) California Association of REALTORS® (CAR) Orange County Association of REALTORS® (OCAR) Women’s Council of REALTORS® (WCR) National Association of Hispanic Real Estate Professionals (NAHREP) Tacoma Pierce COunty Association of REALTORS® (TPCAR) Washington REALTORS®
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WALLY MALESH Wally Malesh is an innovative leader with over 25 years of proven performance in the most challenging and competitive real estate markets in the country. He is a respected trainer, coach, writer and creative thinker; his unique approach to sales performance and human potential has guided many real estate agents to award winning production. Wally has established himself as one of the country’s top trust and probate specialists.
Fewer than 1% of REALTORS® achieve these numerous designations. DESIGNATIONS
ASSOCIATIONS
REALTOR®
National Association of REALTORS® (NAR)
Council of Real Estate Brokerage Managers (CRB) Certified Luxury Home Marketing Specialist (CLHMS)
HIGHER EDUCATION: MBA Adjunct Professor of Entrepreneurial Studies, Pepperdine University
California Association of REALTORS® (CAR) Orange County Association of REALTORS® (OCAR) State Director, California Association of REALTORS® Trustee on two Southern California Political Action Committees REALTOR® member, Orange County District Attorney’s Real Estate Fraud Committee
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CHRISTINA JAGELS Listing & Closing coordinator Christina ensures each aspect of the listing process happens seamlessly and efficiently, coordinating all initial documents, staging, photography and signage. She will also assist in creating your listing in the multiple listing system, and works in tandem with our web partners to ensure maximum on-line exposure. Once under contract, Christina works in conjunction with escrow to ensure your purchase or sale moves forward, creating a “win-win” for all parties. Clients can expect exceptional communication from Christina throughout a listing’s active time on the market and into the final stages of the sale.
TONY SMITH Business Consultant Tony now provides coaching and consulting services through The Mike Ferry Organization to some of North America’s most acclaimed and productive real estate professionals.
JAIME RICHESON Operations Director As a former Office manager for one Washington’s largest Keller Williams Office, Jaime brings the knowledge and experience needed to keep the ball rolling forward!
ONE STEP SERVICES As the leading marketing consultant in Real Estate, One Step Marketing offers full service marketing from planning out a complete marketing campaign to design and copywriting. As experts in design, they know how to deliver results for a successful, sustained marketing plan for our listings. Creating lasting impressions that will speak to your target buyer in a way very few marketing platforms are able do insures our clients receive the most complete, strategic marketing plan!
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12 TIMES
MORE PRODUCTIVE THAN THE AVERAGE AGENT
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OUR RESULTS SPEAK FOR THEMSELVES MLS average days on market is 63 days.
Cheryll McKeon Real Estate Team’s average
days on the market is
23 Days
MLS list price to sales price is 93%.
Cheryll McKeon Team’s list price to sales price is 101%. The Cheryll McKeon Team will sell your home for the most money, in the shortest amount of time with the least inconvenience to you.
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OUR SERVICE Many agents think their most important job is satisfying the customer – which isn’t true. Satisfying the customer is simply the minimum requirement for staying in business. We work constantly to improve our system processes and services to go well beyond the “standard level of service”.
Simply put, our objectives are to get you the most money in the least time and with the fewest hassles. We want to provide the best, most professional service in the industry – period. We want long-term connections and synergy with our clients. We want to make you so happy you listed your home with us that you gladly and enthusiastically refer us to your friends.
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Cheryll McKeon and her team puts you, our clients, at the center of the transaction. We have the systems and specialized support in place to ensure an efficient, successful, and stress-free transaction: • Approximately nine times more productive than the average agent • First-class support team for concierge-level real estate service • Extensive experience and record results • Brilliant marketing materials showcasing your property • Exceptional negotiation skills for defending your equity • Unrivaled Internet space providing extensive exposure for your property • Cutting-edge marketing techniques and strategies • Leading real estate company with top selling agents • Customized and proven seller plans to provide a seamless transaction • Honest, trustworthy with a keen awareness of your needs and goals • Customized, out-of-the-box, tiered-level marketing for luxury estates • A promise to always put your needs first
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THE RIGHT CHOICE TO REPRESENT YOU
STRAIGHTFORWARD COMMUNICATION: WE TELL YOU WHAT YOU NEED TO HEAR — NOT WHAT YOU LIKE TO HEAR
You are considering selling your home. This can be a tremendously stressful experience and you need hard-hitting information in order to make smart decisions. We know real estate, we know what buyers are saying and thinking, and we constantly track the pulse and direction of the market. Sometimes the news isn’t all good. In fact, throughout the process you may be presented with suggestions on pricing your home or preparing your home for sale that you may prefer not to hear.
Just know this: we share a mutual goal – to get top dollar for your home, from a qualified buyer, within a reasonable amount of time. We are committed to finding a solution that helps us achieve your goal, and we will always be candid in sharing information and recommendations to get us there. We don’t believe in promising unrealistic results. As your professional real estate team, we owe you honest, straightforward communication. Our loyalty and commitment is to you, to selling your home, and keeping you on top of the game so that we can get you the highest possible price. After all – that is the bottom line!
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EXCEEDING EXPECTATIONS
“Her immense focus, negotiation skills and plain old people skills really worked in our favor. Cheryll also has a great team supporting her at the office which helped make the experience seamless and pleasant. Cheryll was above and beyond our expectations. We were very satisfied working with her and would recommend her without reservation.”
– D. Rooke
“We had been through home transactions before but never thought it could be done in such a smooth and professional manner. There were no stones unturned. People going through a Real Estate transaction for the first time would never know how hard it can be without a team like Cheryll’s. We thank you so much, Cheryll, for taking this experience to a much higher level!” – E. Ottovonaskervold “Cheryll and her team could not have performed any better! We were very frustrated as our home had been on the market for 6 months with another agent. Cheryll was the ultimate professional and delivered what she promised; got us top dollar for our house…quickly. The transaction was seamless. We now have a “Family Realtor.” – L. Marrs
“I cannot say enough about Cheryll’s knowledge, expertise and professionalism. She rescued us from a horrible experience with another agent. Cheryll and her team are creative when it comes to marketing a home and fanatical when it comes to detail. They know how to market a property – a skill that translated into real value for us.” – J. Skorheim
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“Wally & Cheryll are awesome real estate agents who helped me solve a long series of problems that came up while dealing with the sale of my mother’s estate. The sold the house for top dollar, after helping me overcome every imaginable obstacle to the sale. They were there every step of the way…always cheerful, resourceful, and hard-working.” – P. Lokensgard
“Cheryll did extensive ‘pre-marketing’ of our house, and within 2 days of listing our house, we had multiple offers. She helped us every step of the was to make sure the deal closed within our desired timeframe and we walked away with as much money in our pocket as possible. Not only does Cheryll’s expertise make her a highly effective agent, but her personable approach makes her enjoyable to work with.” – M. Joell
“When I met Wally, he said ‘This is what I can do for you’…and boy did he deliver! My sister had passed away and we were standing in her condo she lived in for 35 years and had been a hoarder. To add to the problems, I lived 1500 miles away. Wally and his staff made all of the arrangements to get the condo ready for sale. As promised, Wally and his staff kept me updated all the way through the transaction.”
– E. Lambert
CHERYLL McKEON | cher yllmckeon@kw.com | www.cher yllmckeonteam.com 50
“I cannot say enough about Cheryll. If you are debating about which agent to represent you, look no further. We were selling our house while living across the country. That is a situation that required us to have the utmost faith and trust in our agent. Cheryll and her team went above and beyond in getting everything lined up smoothly from beginning to end. We closed early and more efficiently than I could have imagined. I highly endorse Cheryll and the staff she works with!�
B. FOSTER
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6 NEXT STEPS finalize listing paperwork
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PROVIDE CHERYLL WITH A LIST OF THE FEATURES YOU LIKE BEST ABOUT YOUR HOME...THEN PHASE ONE BEGINS!
PHASE ONE • Home Walkthrough • Inspections • Staging Consultation • Improvement Assessment and Bidding • Begin Research and Copy Writing • Pre-production Marketing • Prospecting for Buyers
ARE YOU READY?
LET’S GET YOUR HOME SOLD! 54
CHERYLL McKEON cheryllmckeon@kw.com www.cheryllmckeonteam.com
Keller Williams West Sound is independently owned and operated
This information is deemed reliable but not guaranteed. This is not intended to solicit listed property. If your property is currently listed for sale with a broker, please disregard. Designed/Printed By One Step Services 1-888-587-5301. Š Copyright, all rights reserved.