Mikaddo CEO to train and support entrepreneurs at Marketing with Influencers confab

Chief Executive O cer of MIKADDO Holdings Nana Dr. Michael Agyekum Addo is hosting the “Marketing with In uencers” conference that is set to take place on Saturday March 18, 2023 at 9 am at the Mikaddo Plaza, Labone.

This is a free event and is open to all who have an interest in the subject matter.

The aim is to train entrepreneurs and educate businesses and start-ups on exploring clear road maps to navigate the market. Un- doubtedly, entrepreneurship is a formidable shield we can always rely upon.

It is an anchor which when depended on will help re-write the story of unemployment in our country. It is the delight of great leaders to equip young individuals with the requisite skills to maximize the opportunities they are presented with. This summit encapsulates this and practical ways to thrive in a competitive and contemporary market.

The focus of this summit is “Marketing with In uencers” and will explore the many creative ways small businesses, upcoming entrepreneurs, individuals and SMEs can tap into the world of digital marketing and partnerships with in uencers to maximize sales and create brand awareness.

The thematic areas are highlighted below; “Entrepreneurship”- Entrepreneurship is not a small feat. The journey requires a lot of skill, perseverance and continuous learning and unlearning. The program will throw more light on industry secrets that have worked for some entrepreneurs and will bring to bear many practical examples from local perspectives that will allow participants to easily relate to.

“Branding”- Every organization needs a unique identi cation which can be noted by target customers and market. This can and has become a relevant topic for discussion by a lot of people both in the corporate and outside the corporate space. Creating an indelible mark in the minds of your customers can be achieved when branding is executed with nesse. “Sales”- Sales can double or even triple depending on a number of factors. One of which includes its selling strategies. In modern times, many organizations employ various methods to reach their targets. In uencers are setting the pace in business as they have established themselves as having the capability to pull and interact with prospective clients through various engaging ways.

“Digital Marketing”- For every growing organization, digital channels essentially help to promote goods and services. As an entrepreneur you must adopt the use of digital channels such as websites, mobile devices, social media, search engines, and other similar channels. This event will make it easy for you to use these tools to connect with your existing and prospective buyers.

Pro le of speakers

Speaking at this awesome session are great professionals and industry players whose nuggets will bring a facelift to the businesses of attendees.

Nana Dr. Michael Agyekum Addo

is an accomplished entrepreneur who has built a huge business footprint in the pharmaceutical industry in Ghana. He received his education from the Kwame Nkrumah University of Science and Technology (KNUST) where he earned his Bachelor’s Degree in Pharmacy, and proceeded to study for his Master’s Degree in Industrial Management from the same university.

Dr. Agyekum Addo started his journey operating a pharmaceutical shop in Kumasi in 1983. He has also established the Mikaddo Educational Project, which trains teachers to make entrepreneurs out of students from a young age and has also written a number of books with a goal of instilling the ‘can- do’ attitude in the younger generation. Other speakers are Akosua Agyapong, a Ghanaian female highlife singer and television personality. This legendary name became a household word in the mid-1990s for both her sweet voice and her elaborate dance moves. Akosua has ve albums to her credit, one in collaboration with NAKOREX and another as a member of NAKOREX. She was honoured in August 2019 at an event dubbed “Celebrating Akosua Adjepong 30@50”. This was to celebrate her for having chalked 30 years as an artiste.

Samuel Agyeman-Prempeh, a Certi ed Professional Trainer (CPT) by the International Association for People & Performance Development (IAPPD) and a publishing consultant assisting busy executives to write and publish bestselling books.

He has served as Head of Protocol at a diplomatic mission, Corporate A airs O cer at a French multinational agribusiness and as Events & Media Correspondent for a digital ad agency.

Augustus Koranteng Kyei, legally known as Augustus Koranteng Kyei. Kobby Kyei is among the award-winning bloggers in Ghana and has won many awards in Ghana including the National Communications Awards, (Online Media Personality) Youth Excellence Awards, (Best Youth Blogger of The Year), Ghana Tertiary Awards (Tertiary Star Role Model of the Year), Ghana Web Excellence

Awards (Best Blogger of the Year).

Mr. Kingsley Kwaku Pinkrah, the Founding President and CEO of Community and Entrepreneurial Development Initiative (CEDI Ghana). He is a multiple awardwinning social entrepreneur, social activist, and business advisor. Kingsley holds Master of Business Administration in Finance (Distinction) from Kwame Nkrumah University of Science and Technology.

In an attempt to excel in today’s market, you need to be on top of your game by using up-to-date knowledge to make informed decisions and modern technology to arrive at data-driven solutions. With the avenue for attendees to network, the opportunity for creating new businesses is limitless.