Events / LA FAMIGLIA COUTURE IN MONTE CARLO

WELCOME TO MONACO... LA FAMIGLIA COUTURE

The Rolex Tennis Masters was the perfect venue to introduce La Famiglia Lifestyle, the latest collection by designer Riina Laanetu. Force One was proud to be there as a partner for the cocktail reception at the sports club par excellence, Thirty-Nine Monte Carlo.

Active life, fitness and sport are the common thread of all the collections created by Laanetu. The Estonian designer, after almost ten years of success in her homeland, has decided to expand outside of her national borders, and start in the Principality of Monaco. Over one hundred guests came to discover the original and sometimes surprising collection, to be worn both in the gym, on the tennis court, and in everyday city life. Style, technicality, and a large dose of sex-appeal characterize deliberately minimalist lines, where leggings, long or short, are embellished with crystals and an exposed garter belt made of the same stretch fabric, to affirm femininity spontaneously and naturally. Practical solutions such as the hidden pocket on the back to hold tennis balls during a match without damaging the silhouette, finally allow this collection to represent an extremely convincing debut of the brand on the European market.

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"SGUARDI"

LOOKS THROUGH THE HANDS OF MAX CARDELLI

by Luca Marotta

There are fashion photographers, there are portrait photographers, then there are fashion photographers who also do portraits... There are good photographers, very good ones, and famous ones... Then there are star photographers more famous than the photos they take…!

And then there are the good, very good, famous photographers that are artisans as well: they work in fashion, take portraits and even print them too. Just like in the good old days: dark room, acids, rafted paper handmade by exceptional Japanese craftsmen who work cotton fibre to create sheets as thin as hosts, ready to faithfully, and even a little magically, reproduce what the eye of the artisan photographer was able to capture in any given moment.