© Francesca Cari
WELCOME TO MONACO...
LA FAMIGLIA COUTURE The Rolex Tennis Masters was the perfect venue to introduce La Famiglia Lifestyle, the latest collection by designer Riina Laanetu. Force One was proud to be there as a partner for the cocktail reception at the sports club par excellence, Thirty-Nine Monte Carlo. Active life, fitness and sport are the common thread of all the collections created by Laanetu. The Estonian designer, after almost ten years of success in her homeland, has decided to expand outside of her national borders, and start in the Principality of Monaco. Over one hundred guests came to discover the original and sometimes surprising collection, to be worn both in the gym, on the tennis court, and in everyday city life. Style, technicality, and a large dose of sex-appeal
characterize deliberately minimalist lines, where leggings, long or short, are embellished with crystals and an exposed garter belt made of the same stretch fabric, to affirm femininity spontaneously and naturally. Practical solutions such as the hidden pocket on the back to hold tennis balls during a match without damaging the silhouette, finally allow this collection to represent an extremely convincing debut of the brand on the European market.
