IN THE PURSUIT OF EXCELLENCE TO ELEVATE THE SENSES

by Alexandra Baaske

When Monaco based company SMGS - Société Monégasque de Gestion et Spiritueux was granted exclusive licenses for French wines, champagne, and liquors it also stepped into a path that is a tribute to the legacy of French viticulturists. Through this licensing collaboration involving a portfolio of registered brands with Monaco and Monte-Carlo provenance, Comte de Monte-Carlo champagne, Baron de Monte-Carlo wines and Monte-Carlo Gourmet liquors were born. This process, which spanned several years and involved collaboration with highly skilled experts, resulted in a remarkable collection.

Comte de Monte-Carlo reunites heritage from two family-owned champagne houses and seven generations of expertise in crafting champagne. This perfect fusion of two families contributed to the creation of a line of products using meticulous, ancestral and refined manufacturing methods to create blends of pure excellence. Philippe Melliard, a discerning champagne connoisseur and President and Co-Founder of the Comte de Monte-Carlo brand fell so strongly in love with the viticulture that he acquired the vineyard in the Champagne region. “Our shared vision accompanied by a collective ambition is to transcend a centuries-old and legendary history: Monaco and Champagne, that are two domains that have transformed their limitations into strengths. The Comte de Monte-Carlo brand epitomizes this supreme refinement upheld by the Principality.” Philippe Melliard explained.

Comte de Monte-Carlo has been sponsoring prestigious events such as the Monaco Yacht Show and Top Marques Monaco, exhibiting its „Limitless Spirit” that fuels constant research into new ways of celebrating the art of champagne. These international events held in Monaco provide the perfect platform to experience the fine quality of a selected range of champagnes in dream-like settings. Baron de Monte-Carlo’s, French wines (red, white and rosé) are elaborated by Eric Bonnet, Yves Cuilleron and the renowned winemakers of Ramatuelle, who have been awarded year after year by the world's greatest labels and gastronomic critics. Monte-Carlo Gourmet’s "Petits Desserts" liquors are produced in partnership with Liquoristerie de Provence, awarded for their excellence in French know-how "Entreprise du Patrimoine Vivant" 2007. This exclusive range of champagnes, wines, and liquors is available in exclusive dining establishments and hotels as well as in retail - wine shops in Monaco and the French Riviera, or directly through SMGS that serves the discerning private clients. The ranges of exclusive wines from prestigious wine estates are available for distribution globally.

"We are delighted that SMGS knows how to convey our idea of striving for excellence in a way that enhances one's sensory experience, " said Erwann Guegan, Co-Founder and CEO of Comte de Monte-Carlo. "Our pursuit of excellence and passion have enabled us to co-create products that are truly unique and praised by the most discerning connoisseurs” he added.

Premier and Grand Cru champagnes and wines that are produced from the finest grapes by means of traditional techniques are perfect for those seeking unique heritage and fine quality. Moreover SMGS company is the exclusive distributor of wine estates, including the most important wines such as Grand Cru de Bourgogne and Grand Cru de Bordeaux. These wine estates and winegrowers represent the pinnacle of French and foreign wine production.

SMGS, headquartered in Monaco develops and distributes an exclusive range of champagne, wine, and liquors under the brand names such as Comte de Monte-Carlo, Baron de Monte-Carlo, and Monte-Carlo Gourmet and has been strengthening its offerings to become a leading player in the distribution of the finest French and foreign viticulture references.