ADCALL ARTICLE
TRACK PHONE CALLS WITH GOOGLE ANALYTICS
adc al l. c o m p h o n e ser vices Track Phone Calls with Google Analytics: How to track phone response from your web site An easy and free method for every UK business
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It’s relatively easy to track clicks to your web site but until now it has been almost
impossible to track telephone response. This can be a problem especially if you are selling an intangible product or service when the chances are that a great many of your potential customers phone you rather than submit a web form enquiry. Now there is a simple solution that’s easy for any UK business to implement and that can be used to track telephone call response to offline as well as online advertisements. All you need to do is place a different phone number on every web page or in every offline advertisement you wish to track. If you are using online advertising such as Google Adwords or other pay-per-click adverts, you’ll need to create a separate landing page for each one and tag it with a unique phone number. The immediate problem is where to get a lot of phone numbers. This can easily be achieved by using Adcall’s 084 Switchboard service to obtain a group of 084 phone numbers. The first two 084 phone numbers are free and additional numbers may be rented for a modest monthly rental. Your switchboard account will enable you to monitor calls in three ways: First, you can login to your Adcall Switchboard account and view on line call statistics. Second, when you answer a call you can optionally be told the source. For instance, “You have a call from Yellow Pages. Press star to accept” or “You have a call from Adword number 1. Press star to accept”. We call this the whisper. Third, you can integrate your Adcall Switchboard account with Google Analytics. Then you’ll be able login to your Google Analytics account to see how many calls each web page or Adwords campaign has received. You’ll also be able to see the town where each call originated. You can also use Google Analytics to monitor calls to your offline advertisements as well. Integrating your Adcall switchboard account with Google Analytics is easy. When you open a Google Analytics account you’ll be given a tracking code in the format UA-XXXXXXX-XX. Login to your Adcall Switchboard account, click on "Analytics" and follow the on-screen instructions to enter your Google Analytics tracking code, which will immediately integrate your 084 phone numbers with Google Analytics. Then all you need to do is periodically, login to your Google Analytics account to view your call statistics. Get started: Track phone calls from your adverts.
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