MEDIA KIT AUSTRALIA
M
Luxury Online
agazine
is Australia’s only online luxury travel and lifestyle magazine that is devoted exclusively to the affluent and influential modern women, their partners and families. We are excited to bring you ultimate luxury resorts, elegant hotels, exclusive hideaways and private island paradises from around the globe including luxurious accessories. Our features include fine dining, luxury cars, and the best of what first and business class has to offer in the air. Our readers are smart, savvy, affluent and enjoy the finest things in life. They are seasoned travellers and are focused on quality rather than cost. We wanted a way to communicate with 500,000 affluent women from across the globe. We want to create a magazine that our readers can rely on to provide them with something that is engaging, intelligent and informative every time it lands in their E-letterbox.
A Word from the founder/CEO Everyday I’m inspired and excited to go to work and produce a magazine filled with life and energy. I am excited to be surrounded by amazing, energised women who enjoy the pleasures that life has to offer. These women are enriched, high spirited and inspiring. They have achieved great success, are affluent, and embrace quality over cost. These amazing women are living their dreams and living a life of luxury. They enjoy travelling and staying in luxurious destinations. They are stylish and feminine who follow the fashion trends inspired by the catwalks of Paris, London, Milan and New York. Luxury Magazine Online makes it easy for you to reach and partner with this powerful demographic, it offers a quality environment and provides an outstanding opportunity for advertisers to showcase their products and services to the very lucrative and affluent female market and their families Advertising in Luxury Magazine Online lets our readers know that you the advertiser care about the woman she is today and the women she wants to be tomorrow. Welcome on board!
Zelda Delgado
The Affluent Women Market is a niche you simply can’t afford to ignore. Ten years ago this niche market was under the radar. But today, women control 51 percent of all private wealth in the majority of the western world and make up 43 percent of the affluent market with more than $500,000 in average assets. Affluent women are also decision-makers. Within three years of the death of their husbands, 70 percent of widows change their advisors. This is important because the average age of women at widowhood is just 56 -- leaving women in charge of the family finances for decades.
Understanding the needs and habits of affluent women can give you great insights in regard to tapping into the potential of this valuable niche market.
Total Audience: 500 thousand Luxury Magazine Online readers are in prime income-earning years Age 25-54: 3,338,000 Age 35-54: 2,246,000 Median Age: 45 Ÿ invigorateLife readers are well-heeled and well-educated Ÿ They own their homes and live in the most affluent neighbourhoods Ÿ Spends an average of $25K per holiday Ÿ Agree that luxury and style is important Ÿ Prefers quality over cost
Millionaire Households^: 896,000 Average Net Worth: $1,650,047 CEOs: 161,000 C–Level Executives: 358,000 ^Value of Financial Account + Real Estate Source: Publisher’s estimate derived from Mendelsohn Affluent Study 2009
LUXURY MAGAZINE ONLINE ...enjoy escaping to exotic places
REACH YOU TARGET AUDIENCE WITH THE LATEST IN ONLINE TECHNOLOGY
CONTENTS
Luxury Stays
Indulge yourself in a lifestyle of luxury at one of our partners 5 star hotels and the unparalleled comfort they offer. They offer hotels catered to the discriminating few, where first class service is a norm rather than an exception. Whether you need accommodation for business or pleasure, Our partners will have the perfect solution for you.
What’s better than relaxing on a sandy beach and a refreshing ocean breeze? The ultimate luxury vacation is without a doubt an exclusive island getaway. We have partnerned with the top private island escapes.
Sultry, sexy, and ready to serve you, we have partnered with the very best luxury resorts across the globae that will make you wish the honeymoon would last forever. The resorts offer the most elegant hotels with spacious lodgings, extensive facilities, extraordinary amenities, and a bountiful beach.
Luxury By Road
Our partners offer prestige rental fleet consisting of some of the most advanced and coveted cars on the road today. Our partners know you expect a car that is a delight to drive, a pleasure to be a passenger in, and one that makes exactly the right statement on arrival. They pride themselves on politeness, courtesy and professionalism so you can rest assured they will attend to your needs at all times. However complex your itinerary, or specific your car hire requirements, ou will be here to go that extra mile.
Luxury By Air
Our airline partners offer the best and most exquisite First and Business class cabins to ensure you arrive at your destination in style and comfort. They understantd that there are few things worse than to arrive feeling stiff and with body aches as a result of a poor night’s sleep on the plane.
There is simply no better way to explore the world than aboard an exclusively chartered private jet aircraft, specially configured to provide you with the ultimate in comfort, security, and convenience. Come join one of these fascinating private jet expeditions and discover a luxurious and exclusive way to travel that few are privileged to experience — an extraordinary journey by private jet that offers unprecedented comfort, service. Our partners invites you to an unforgettable private jet travel experience
Luxury • Style • Elegance
Luxury By Sea
No holiday allows you to experience a multitude of fascinating destinations like a cruise. Cruises provides a unique collection of experiences, all of which can be tailor made by our partners to make sure your trip is unforgettable. Whether you prefer a leisurely Transatlantic crossing, an Alaska adventure or a relaxed European River Cruise our partners have a cruise to suit your needs.jet travel experience
Indulge in the relaxing cadence of river cruising, without the need to constantly pack and unpack as you travel to each new destination. Add fine dining and the attentive do-it-for-you services of our partners, and you’ll agree that river cruising is a great way to travel.
Specially designed to reach remote islands, hidden harbours, and ports of call that are off-the-beaten-track, there won’t be a better way to get there than on a luxurious yacht. Experience personalised attention and club-like environment that is enjoyed by all
Fashion and Style
There is no need to compromise on your fashion and style when you are traveling. It's just a matter of choice and styling. Our partners offer designs and styles that are easy to wear, stylish and trendy. Makeup and accessories all form part of easy to wear accessories and to make sure that getaways don’t have to troublesome.
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Ÿ Luxury Magazine Online offers an online digital publication that is highly compatible with the latest Ipad technology
Ÿ Influential decision makers A demographic of female business leaders who make buying decisions
reasons
Ÿ A valued magazine Luxury Magazine Online is a magazine that has been invited into the homes, hotels, cruise ships and in the air of its recipients
Ÿ No wastage The online, model means there is no wastage Ÿ Environmentally Friendly Being an online magazine means that we help to preserve the planet. Ÿ Areas of Coverage Sport Cars & Exotics, Dining & Gastronomy, Getaways & Experiences, Style & Grooming, Yachting & Nautical activities Ÿ Quality Content Our content rests on two pillars: Expert Editorial, packaged with the Highest Production Quality. Ÿ An affluent readership A demographic of affluent women who have a taste for quality and the means to pursue it Ÿ A powerful business community An opportunity to communicate with a powerful female community in a fresh and intelligent way Ÿ Outstanding Quality Our highly experienced and professional team of journalists, writers, designers and production staff ensures exemplary levels of client satisfaction.
Style and Shopping Setting the agenda for style and elegance — from daytime leisure to evening chic Indulge in the most luxurious shopping sprees online and across the globe exclusively designed for you to have the ultimate shopping style experience.
Advertising eb site is the gateway to a whole world of luxury travel, shopping, accommodation and fine dining, providing our guests with access to updated luxury travel and style content that appears exclusively online along with giveaways. LIFESTYLE:
monthly online newsletter with the latest information on food, wine and events. Subscribers online 5000
WEEKLY UPDATE:
Weekly newsletter with the latest luxury travel news in Australia and across the World to the 5000 subscribers
MAGAZINE FAST FACTS: FREQUENCY: READERSHIP:
Bi-Monthly 105,200 per month
DISTRIBUTION:
Distributed online to leading female executives and exclusive networks across the globe including:
Rates & Specifications Full Page
$4,800
$4,560
$4,330
$4,115
Double Page Spread
$9,120
$8,665
$8,230
$7,820
Inside Front Cover Spread
$10,490
$9,965
$9,465
$8,990
Full Page Opposite Contents
$5,760
$5,470
$5,200
$4,940
Inside Back Cover
$5,520
$5,245
$4,980
$4,735
Outside Back Cover
$6,960
$6,610
$6,280
$5,970
Half Page
$3,120
$2,965
$2,815
$2,675
October / November December / January February / March April / May June / July August / September
• • • • • • • • • •
September 1st November 3rd January 5th March 2nd May 4th July 6th
September 8th November 10th January 12th March 9th May 11th July 11th
Print-ready high resolution PDF files only. Supply all creative as single page PDF’s. All images 300 DPI. Convert all pics and logo to cmyk and embed all fonts. Convert all text in logos etc. from vector- based programs (Adobe Illustrator etc.) to outlines. Output resolution 2400 DPI / frequency 150 LPI. 5mm bleed. 18pt registration mark offset. Output size = trim + 30mm. Include a full-colour digital proof.
A full-colour digital proof must be supplied to Zelda Delgado at zelda@luxurymagazineonline.com or at the address below Suite 2.06 Level 2, 5 Celebration Drive Norwest Business Park, Baulkham Hills 2154
September 26th November 28th January 30th March 27th May 29th July 30th
intelligent • inspiring • high-end
Suite 2.06, level 2, 5 Celebration Drive, Norwest Business Park, Baulkham Hills NSW 2154
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