1920 Makeup guide

The 1920’s

Decadent, dangerous, or down right debouched !

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The gentler side of the 20’s

The Roaring 20’s

Interesting facts & inspirations

1920’s - November 2013

WELCOME T0 1920…

THE 1920’S

THE GENTLER SIDE OF THE 1920’S

The subtle look of Downton Abbey Top: A boating party, laid back elegance of the early 20’s, the casual yet chic ‘sports wear’ that Chanel made famous

Gentle glow, subtle colours

Makeup started out as a wash of pale earthy colours all over the lid but soon progressed to something far more dramatic mainly due to a little thing we now call ‘celebrity' Colours: soft and muted: Taupe, Pale rose pinks, Earth browns Smokey greys

1 foundation

2 Eyes & eyebrows

3 lips & cheeks

Pale, matt (although Chanel accidentally made tanning fashionable when she fell asleep in the sun one time). Early in the decade powders were generally white & ivory.

Eye brows - Fairly light and natural but well kept.

As a hangover from the Edwardian period early in the era lips stick was not mainstream and was still frowned upon, but when worn it was kept as natural as possible

Eyes - a pale simple wash across the entire lid, with some crease definition in a slightly darker version of the 1st colour.

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Cheeks were given a rosy glow as this was thought to give a healthy look, pinks at the apple of the cheek were favoured.

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THE 1920’S

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Top: A face chart - always great to use to design a look

Create, create, create…

THE 1920’S

The Roaring 20’s…

Flappers, movie stars & all things glam!

Welcome to the Jazz age Even though silent films began production as early as 1895 it wasn't until the 1920's that the idea of 'celebrity' came into being. It is with this that we then see the iconistic vision of the makeup look of this period. The dark dramatic eyes, perfectly curve & extended brows, pale, matt complexion & dark Cupid bow lips were born out of the silent film era. Due to the harsh effects of the black & white film used the actors had to wear heavy makeup to define their feature so that they could convey their messages with only a look. As has happened in every age women adored these silent movie stars such as Mary Pickford, Clara Bow (famed for those lips) etc and emulated their dark, dramatic looks.

Above: The glorious miss Clara Bow!

1. Foundation This didn’t change much, pale and matt.

2. Eye brows Low, thin, angled down & extended beyond the natural point, it almost gives a look of sadness

3. Eyes Dark, Smokey, Heavily lined, an appearance of being heavy lidded. Focus is at inner corner of the eye opposite to modern makeup where we emphasis outer corners. Kohl was used to line & common household products such as petroleum jelly (Vaseline) was mixed with soot or coal. The mid to late 20's saw the development of mascara in the form of various styles such as cake, tube, wax, and liquid applied with a brush

4. Cheeks & Lips It was not uncommon to leave the cheeks completely bare to emphasise the eyes and lips, otherwise it was the rosy glow at the apple of the cheek as before. Popular forms available; creams, powders, liquids, and rouge papers Lips - another dramatic change, usually strong reds to dark brownish reds & under drawn into a very obvious ‘cupids’ bow that emphasised the centre of the mouth leaving the outer edges almost untouched, Clara Bow was famous for this look

Above Dior, 2009 runway - a modern take on the 20’s

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THE 1920’S

Create, create, create…

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THE 1920’S

Left: A modern take on the 20’s, very dramatic

Right: An advertisement from the 20’s

Interesting facts It was in 1920 that Max Factor, a pioneer of Hollywood movie cosmetics, began selling his line of Society Make Up to the public. This ushered in a new era of acceptance for lipstick, and cosmetics in general – even his blatant use of the word “makeup" was then new. Before the decade was out, he had also invented lip gloss (1928) and introduced the first commercial lip brush to the public (1929).

Believe it or not even the history of nail polish is interesting, even though the idea of decorating or colouring nails has been dated as far back as the 9th century when nails were tinted with scented red oils & then in 13th century China where a combination of beeswax, egg whites, gelatine, vegetable dyes, and gum arabic were used to paint nails with colour intended to define social ranking, it isn't until 1920 that we see the kinds of enamel we know today. Originating in France & inspired by high-gloss car paint, makeup artist Michelle Menard adapted the enamel used for cars for use on nails. Her creation was popular among flappers who generally only painted the middle of the nail, leaving the cuticles and tip bare in a style known as “The Moon Manicure.”

Inspiration A few images to inspire & help you create your own version of this classic look.

Above: The subtler side of the 20’s

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THE 1920’S

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THE 1920’S

Upcoming Events

The Graceful 1930’s The 1930's, after the decadence of the 20's everything seemed to slow down a little. Come and find out how to achieve the graceful elegance of the 1930's

The Classic 1940’s "Victory rolls" & "Montezuma red" lips... Welcome to the 1940's. The laid back style of the 30's gave way to the war years where "mend and make do" became the motto. Come and find out how to achieve a lot with a little.

The Glamour of the 1950’s & 60’s After the subtlety of the 1940’s the 50’s brought back glamour in a big way… Some of the most glorious women we have known - Marilyn Monroe, Grace Kelly, Sophia Loren, Elizabeth Taylor, Audrey Hepburn epitomise the 1950’s & the 60’s. Come along and learn techniques to achieve the high end glamour of the 50’s & 60’s

www.invintaged.com

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