My Style West End boutique owner Jane Forbes on dressing with flair

Sunglasses, £95, Tens

Orange cardi, £295, Ganni

Floral maxi skirt, £140, LF Markey

Print dress, £195, Sideline Stripe t-shirt, £90, YMC

MYSTYLE Jane Forbes

The owner of West End boutique Frontiers Woman on statement accessories, London loves and dressing with flair

SIGNATURE LOOK When I’m working behind the scenes, I am often quite scruffy with bulldog clips and tape hanging off me, typically wearing jeans, a black tee or an ancient cashmere. Other days, I like classic influences from the 60s era including geometric prints. I love special skirts worn with big jumpers, statement earrings and big watches. It’s an eclectic mix which forms the basis of what we do at Frontiers.

WARDROBE MUST-HAVES Oversized coats and big shirts, loafers, great socks, my handmade silver jewellery and of course, great sunglasses.

STYLE NO-NO’S Overdesigned clothes, gimmicky facemasks (thankfully mostly a thing of the past!), and nude-coloured shoes – especially the platform spikey heel variety.

SARTORIAL INSPIRATION As a child it was always exciting visiting my artist Granny and Aunt in London. The house was crammed with beautiful artifacts and there was a room dedicated to shoes and other exquisite things. It was mesmerising. There was also my loud flamboyant Italian family who loved to dress with flair. Looking back, it doesn’t surprise me that I ended up working in fashion and design.

CRIMES AGAINST FASHION Whilst at Art College, I did the hippy thing and one of my favourite items of clothing was a second-hand black velvet coat. I would wear this with a big embroidered shawl and I thought I looked very cool, however my mother’s opinion was very different.

STYLE ICONS Lucinda Chambers, Alexandra Shulman, Miuccia Prada, Agyness Deyn, Paul Weller, Bill Nighy and David Hockney.

MUST-VISIT STORES In London, Liberty – because who doesn’t love it?! And Fenwick on Bond Street which my grandmother introduced me to and I still love to this day. In Edinburgh, Gallery Ten, Studio One... and of course our menswear store, Frontiers Man.

FASHION PHILOSOPHY At Frontiers Woman, we are fully committed to the principle of sustainability and good quality is paramount. We have never been trend driven and we embrace all ages. The store has lots of space, which allows us to diversify whilst always staying true to our branding. You will see geometric patterns and prints from labels such as Rixo, Shrimps and Ganni in one part of the store, and contemporary labels such as Folk and YMC in another. We have been working with British brands for over 30 years and have established long friendships and loyalty. But we’re excited about some new arrivals too – namely Rachel Comey, which is en route from New York and Carne Boilente, a cheeky and controversial Parisian label, which will be landing in July. I’m also working on a design project and at the sample stages at the moment – keep an eye out for AW22!

Frontiers Woman, 16B Stafford Street, EH3 7AU. www.frontiers-woman.com

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