Over the past 5 years ION has become known as the award winning independent youth lifestyle magazine with a clear focus on featuring cutting edge innovators in the areas of music, film, art, culture and fashion. ION is always a leader, never a follower and in February 2009 we are taking this already progressive magazine to a whole new level with the introduction of an interactive text messaging component. Proving that we not only report trends before they hit the main- stream, we set them.