A NEW F U TU R E F OR R EC Y C LING We are a public service corporation that builds tools to engage the world in a new standard of recycling—one that can help reverse our climate crisis. Our trusted and transparent blockchain network allows producers, household recyclers, waste management, product innovators, businesses and municipalities to trace recycling from bin to brand, validate greenhouse gas reductions, and make their impact real. Connecting contributors across the nation and globe, our network collectively invests in a circular economy that fuels smart infrastructure, innovative products, living wage jobs and healthier, more resilient communities.
END OF WASTE’S ORIGIN Ionut Georgescu is the former Director of Waste Management in Romania’s Ministry of Environment, EU/UNEP representative, veteran entrepreneur, husband and father of two. He has been innovating waste management for over 20 years. With waste ever-increasing, climate change wreaking havoc on public health and economies, and his young kids asking “Why?”, Ionut made a decision. In 2016 he dedicated himself to exploring how technology (AI, blockchain, VR and IoT) could be used for the public good—specifically, to rapidly accelerate recycling rates and help shift our mindset to value waste— an ethic instilled in him growing up in Communist Romania. He gathered trusted partners: Dan & Ramona Dumitrescu, world class programmers; John Stefanescu, a global brand builder and agile project manager; and Oana Molodoi, a leading catalyst of Romania’s startup culture and marketing maven. The team got together in U.S. and built a new system that has the potential to radically alter waste management. Based in California, End of Waste Foundation is committed to illuminating our shared responsibility and catalyzing collective action, so that together we can create the world we envision for our children. 3
TABLE OF CONTENTS
1. THE STATE OF GLASS WASTE
5-14
2. END OF WASTE SOLLUTION
15-20
3. A NEW FUTURE FOR RECYCLING
21-29
4. STAKEHOLDER OPPORTUNITIES
30-37
5. TEAM
39-44
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1. THE STATE OF GLASS WASTE
5
ISSUES WITH GLASS RECYCLING
HEAVY TO HAUL
HAZARDOUS
CONTAMINATED
TOO COSTLY
At roughly 1lb/bottle, glass is the heaviest recyclable, making it costly to haul.
Glass often shatters in the recycling process damaging equipment and causing harm to workers.
Most of US has Single Stream recycling. In Municipal Recycling Facilities (MRFs) glass often gets contaminated with paper, etc. making it less marketable & often landfilled.
All these factors— in addition to a glut in the market due to China’s Sword Policy (2018)— cause glass to have a negative market value: Cost ~$35/ton recycle.
6
9M
TONS / YEAR GLASS CONTAINERS GENERATED AS MSW
6M
TONS / YEAR GLASS MSW GOES INTO LANDFILL
67% OF GLASS WASTE GOES INTO THE LANDFILL EACH YEAR WHILE CONSUMPTION & WASTE INCREASE
1M YEARS
ESTIMATED FOR GLASS TO BREAK DOWN THERE 7
GLASS IS FOREVER — NEGATIVE IMPACTS FOR EVERY 1 TON OF GLASS
2 YARDS (CUBIC) OF LANDFILL IS USED UP
7.5 LBS AIR POLLUTANTS ARE EMITTED
.34 TONS
CO2 IS RELEASED INTO THE ATMOSPHERE 8
GLASS IS FOREVER — RESOURCES USED FOR EVERY 1 TON OF GLASS
700 42 BTUS
KWHS
5
GALLONS OIL
1.3K LBS SAND
380
LBS LIMESTONE
410
LBS SODA ASH
160
LBS FELDSPAR
9
STATE OF WASTE — WORLDWIDE
1.68 LBS
70% INCREASE IN SOLID WASTE BY 2050
SOLID WASTE PERSON / DAY
2016 AVERAGE FOOTPRINT
2 BILLION
3.40 BILLION TONS
TONS / YEAR
SOLID WASTE GENERATED IN 2016
10
CHINA BAN CATALYST FOR CHANGE China has been the world's number one importer of waste for the past 20 years. However, in an effort to address their growing pollution problem, 2018 marked the year China would begin banning imported recyclable waste from other nations. This ban applies to 24 types of materials including plastics, unsorted paper, textiles, and scrap metal and is predicted to include 32 more types by the end of 2019. As a result, countries around the world are scrambling to figure out how and where to dispose of their piling waste. Will China's recycling ban help to change the world's production and consumption? Hopefully. With panic over waste disposal spreading across the globe, our new-found awareness might be enough to initiate better production methods or motivate positive lifestyle changes. If anything, countries will be forced to invest in their own recycling systems. — Ashley Smith , Global Edge, The Effects of China’s Recycling Ban https://globaledge.msu.edu/blog/post/55611/the-effects-of-china's-recycling-ban
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CLIMATE CHANGE OUR WAKE UP CALL
UN climate talks set stage for humanity’s two most crucial years. Decisions made from now to 2020 will determine to what extent Earth remains habitable. Scientist after scientist told the conference that the decisions made by 2020 will determine whether global heating can be kept to less than 1.5C above pre-industrial levels, after which the already apparent dangers of climate instability become far worse.
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INCREASE RECYCLING TO 65% — DRAW DOWN CO2
2.8 GIGATONS CO2 SAVED
With about 50% of recycled materials coming from households, if the average worldwide recycling rate increases to 65% of total recyclable waste, household recycling could avoid 2.8 gigatons of CO2 emissions by 2050.
EFFECTIVE RECYCLING IMPACTS
Recycling remains an effective approach to managing waste while addressing emissions. It also reduces resources extraction, minimizes other pollutants, and creates jobs
The household and industrial recycling solutions were modeled together and include metals, plastic, glass, and other materials, such as rubber, textiles, and e-waste. Paper products and organic wastes are treated in separate waste management solutions. Emissions reductions stem from avoiding emissions associated with landfilling and from substituting recycled materials for virgin feedstock.
13
REAL IMPACTS OF RECYCLING EVERY YEAR
757,000 JOBS EVERY YR.
$36.6 BILLION IN WAGES EVERY YR.
$6.7 BILLION IN TAX REV. EVERY YR.
Figures according to 2016 EPA Recycling Economic Information (REI) study. “This equates to 1.57 jobs, $76,030 in wages and $14,101 in tax revenues for every 1,000 tons of materials recycled. The REI study also analyzes Construction and Demolition (C&D) materials. Of the jobs, wages and revenues generated from this EPA data, C&D recycling account for almost 232,000 jobs, more than $11.6 billion in wages, and nearly $1.9 billion in taxes, which is more jobs, wages and revenue generated than any other material measured.” — https://www.epa.gov/recycle/america-recycles-day-2018.
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2. End of Waste Solution
15
VOLUNTARY SHARED RESPONSIBILITY SHIFTING THE CULTURAL PARADIGM We believe each of us can be motivated to make a voluntary contribution to improving recycling if we understand what’s at risk, what’s achievable and have the right tools to make our efforts simple, effective and rewarding. We need a platform enabling businesses, sustainably-minded producers and home/office recyclers, to make direct contributions to the waste management system. This platform must be trustworthy, transparent and immutable. Hence, why we’ve chosen to integrate blockchain technology. By verifying recycling and making its largely invisible process more visible, we aim to engage the world in the shared responsibility of waste management—improving recycling rates, reducing greenhouse gases and collectively investing in a circular economy.
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CULTURAL PARADIGM SHIFT OLD
NEW
•
My consumption and waste habits don’t significantly impact me or my community’s health & economic wellbeing.
•
My consumption and waste habits significantly impact me and my community’s health & economic wellbeing.
•
Global warming/climate change isn’t real and/or human-induced.
•
It is imperative that we increase reuse and recycling and work to reverse the devasting effects of climate change now.
•
It’s real and human-induced, but it’s not possible for us to reverse it.
•
It’s possible to reverse it, but only through the actions of gov & big corps.
Everyone has the power to contribute to the shift; In fact we’re all needed.
•
We succeed through collective action and the building of a circular economy.
•
17
VOLUNTARY SHARED RESPONSIBILITY FIRST STEP - GLASS End of Waste’s trusted, transparent blockchain based platform traces glass waste as it flows from hauler → processing facility → glass recycler→ glass manufacturer…or as we like to say: from bin to brand (new life). By sponsoring glass through EOW™ Glass Certificate program, businesses, sustainably-minded producers and home/office recyclers, can validate the amount of their recycling and greenhouse gas offsets. Their contribution is then invested with partnering haulers, processing facilities and recyclers who are leading waste management’s innovation. Each Certificate helps build a circular rather than linear/landfill economy — one that values waste, develops smart infrastructure and products, provides living wage jobs, and cultivates healthier, more resilient communities. Isn’t that a future we all want? 18
67% OF GLASS WASTE ENDS UP HERE
CONSUMER
P RO D UC T
BOTTLER PA G
W
IN
AS
AG
TE
CK
GLASS LIFECYCLE
BOTTLE
MANUFACTURER
E
HAULER
SC UL LE TS
ST A
W
W
RA W M A T E RI A L S
AS
GL
AS
TE
WA S T E
MRF
S O RT ED GL A S S
PROCESSOR
GL A S S FI N ES
LANDFILL 19
VOLUNTARY SHARED RESPONSIBILITY NEXT STEPS — PAPER, PLASTIC & FOOD After our MVP launch in May 2019, End of Waste’s platform plans to add tracing capabilities for paper, plastic and food waste enabling the creation of EOW™ Paper, EOW™ Plastic and EOW™ Food Certificates. CO2 is borderless, so we aim to make our platform available worldwide by 2020.
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3. A NEW FUTURE FOR RECYCLING
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22
EOW™ PLATFORM
TRACING
CERTIFICATE
CONTRIBUTION
FINANCIAL
EOW sets tracing in motion through waste management partners. Glass waste is tracked from hauler to MRF to glass recycler to glass manufacturer.
The platform builds EOW™ Glass Certificates verifying the amounts recycled, the chain of activity and the CO2/GHGs offset.
By buying EOW™ Glass Certificates for a nominal fee, an amount of glass waste is sponsored by a contributor (recycler, business, bottler or manufacturer).
The majority of the contribution covers the negative costs of glass recycling. The rest is invested into a system for the future: new infrastructure, products programs & jobs.
23
BLOCKCHAIN FOR PUBLIC GOOD Blockchain is a foundational emerging technology, which enables the transfer of a range of assets among parties securely and inexpensively without third party intermediation. As blockchain applications and platforms become more widely known, there is increasing enthusiasm about the blockchain opportunity for the Earth. For example, how blockchain can be applied to address pressing environmental challenges such as climate change, biodiversity loss, and water scarcity. If harnessed in the right way, blockchain has significant potential to enable a shift to cleaner, and more resource-preserving, decentralized solutions, unlocking natural capital and empowering communities. Such groundbreaking opportunities are particularly important for the environment, where global commons and nonfinancial value challenges are currently so prevalent. “Responsible blockchain” approaches will need to be developed to realize these opportunities. For example, to manage security risks and adoption challenges, including blockchain’s own energy use. Supporting publicprivate collaborations and platforms will also need to be built. If we get all of that that, right, however, we live in exciting times: it is now possible to tackle some of the world’s biggest problems with emerging technologies, such as blockchain. It is time to put blockchain to work for people and the planet. Source: https://www.pwc.com/gx/en/services/sustainability/building-blockchains-for-the-earth.html
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BWTS™ - Blockchain Waste Traceability Software EOW tracing in motion through waste management partners. Glass waste is tracked from Hauler to MRF to Glass Processor and finally to Recycled Glass Manufacturer. We trace: ü Quantities ü Activities of each stakeholder ü Transactions between stakeholders ü Negative costs of the system What we will learn: ü Impact of each stakeholder activity ü How and where investment can decrease negative costs by decreasing contamination ü How consumption impacts waste generation ü How prevention and reuse can impact positively the waste system ü Relation between activities of each stakeholder and CO2/GHGs emissions
TRACING EOW sets tracing in motion through waste management partners. Glass waste is tracked from hauler to MRF to glass recycler to glass manufacturer.
25
TRACING GLASS — FROM BIN TO BRAND
1
2 GLASS PROCESSOR
BIN (HAULER)
4 BRAND (MANUFACTURER)
3 GLASS RECYCLER 26
EOW™ GLASS CERTIFICATE — CREATION MRFs input single stream quantities received from Haulers. MRFs input quantities of sorted glass delivered to Processor. Processor validates MRF’s inputs. Processor inputs quantities of glass cullets delivered to Manufacturer. Manufacturer validates Processor’s inputs. Manufacturer reports to EOW recycled glass quantities. EOW Platform makes the verified quantities available for “sponsoring.” A Glass Certificate encapsulating all the data is created for the sponsor.
27
EOW™ GLASS CERTIFICATE BLOCKCHAIN USE
FINANCIAL
Each transaction between parties is written on blockchain:
EOW Platform allocates received funds to waste management entities for these accepted uses:
•
•
Deliveries of glass (single stream, sorted waste or cullets); Sales of EOW™ Glass Certificates.
As a result: •
Data is immutable (can’t be tampered with);
•
Traceability chain is transparent and auditable;
•
Each quantity of recycled glass can be “sponsored” ONLY ONCE.
•
Cover negative costs
•
Investments
•
Education
•
Research
•
Reporting (tbd)
28
Financial model 1. If we cover the negative cost and invest in segregating the waste plus the sorting technology è in the future, the negative cost will decrease and we can create a sustainable system strong enough to face all the crises 2. Our model in this moment is • A maximum $35/recycled ton extra to be distributed between MRF, Hauler, Processor and Manufacturer depending on their individual negative cost • A minimum $10/recycled ton will be invested into the system in order to • Increase recycling % • Decrease contamination • Decrease negative costs • EOW Foundation will have a management fee of a minimum 3% and maximum 15% depending on quantity managed 3. The price of an EOW™ Glass Certificates will be • $55/ton for each ton • $2.29/month/citizen as a monthly subscription
FINANCIAL The majority of the contribution covers the negative costs of glass recycling. The rest is invested into a system for the future: new infrastructure, products programs & jobs.
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4. STAKEHOLDER OPPORTUNITIES
Image Source: Recycling Partnership
30
PRODUCERS / BOTTLERS
WASTE MANAGEMENT
PRODUCT INNOVATORS
CONTRIBUTIONS
MRFs, Haulers, Processors & Manufacturers
Manufacturers Making Products From Recycled/ Recovered Glass
CONTRIBUTIONS
CONTRIBUTIONS
• Purchase an EOW™ Glass Certificate for a nominal fee • Become an early adopter & advocate of Voluntary Shared Responsibility BENEFITS • Trace glass recycling conveniently & economically from Bin à Brand (New Life) • Verify & scale GHG reductions • Differentiate your company as a climate leader with an EOW™ Glass Certificate & Bottle Label; Receive recognition as a contributor • Help fuel recycling infrastructure, living wage jobs, healthier communities & climate resilience
• Become an EOW™ Pilot Partner and an early adopter & advocate of Voluntary Shared Responsibility • Help trace glass waste BENEFITS • Receive funds to use towards negative costs, recycling infrastructure, R&D programs & jobs • Verify & scale GHG reductions • Differentiate your company as a climate leader; Receive recognition as an EOW™ Pilot Partner, helping to build a circular economy
• Become an EOW™ Pilot Partner and an early adopter & advocate of Voluntary Shared Responsibility • Help trace glass waste BENEFITS • Grow raw material / glass supply • Receive funds to use towards growing infrastructure, talent and community outreach • Verify & scale GHG reductions • Differentiate your company as a climate leader; Receive recognition as an EOW™ Pilot Partner, helping to build a circular economy 31
GOVERNMENT
CEOs / BUSINESSES
HOUSEHOLD RECYCLERS
Municipalities & Gov. Consultants
Businesses Investing in Climate Change Solutions
CONTRIBUTIONS
CONTRIBUTIONS
CONTRIBUTIONS
• Become an advocate of Voluntary Shared Responsibility
• Purchase an EOW™ Glass Certificate for a nominal fee
BENEFITS
• Become an early adopter & advocate of Voluntary Shared Responsibility
• Increase recycling rates
BENEFITS
BENEFITS
• Reduce company’s Carbon Footprint & demonstrate Global Leadership
• Trace glass recycling conveniently & economically; Know glass is being truly recycled
• Decrease pressure on collection rates and correlate consumption behavior with waste generation • Verify & scale CHG reductions • Receive tools & resources to engage your community to build more trust and transparency • Be recognized as a leading partner in a new circular economy that creates smart products & infrastructure, living wage jobs, healthier communities, and climate resilience
• Scale GHG reduction towards Climate Change goals • Differentiate your company as a climate leader with an EOW™ Glass Certificate; Receive recognition as a contributor • Help fuel recycling infrastructure, living wage jobs, healthier communities & climate resilience
• Purchase an EOW™ Glass Certificate for a nominal fee • Become an early adopter & advocate of Voluntary Shared Responsibility
• Verify & Scale GHG reduction towards Climate Change goals • Receive recognition as a contributor and tools to engage your community • Help fuel recycling infrastructure, living wage jobs, healthier communities & climate resilience 32
END OF WASTE’S COMMITMENT
WE WILL BOOST RECYCLING & VERIFY EACH RECYCLED QUANTITY
WE WILL COVER THE NEGATIVE COSTS RESULTING FROM CONTAMINATION
WE WILL ENCOURAGE INVESTMENTS IN NEW GLASS RECYCLING TECHNOLOGIES 33
OUR SHARED RESPONSIBILITY A NEW FUTURE FOR RECYCLING All waste system stakeholders have responsibilities: • The public (consumers) & waste generators (producers) — for the products and packaging they choose to purchase; • Retailers — for the environmental packaging options offered to their customers; • Haulers, MRF’s & Processors — to sustainably manage collection, sorting and recycling of waste, and… • Local Authorities — to organize a collection system that minimizes waste contamination and maximizes recycling.
34
CALL TO ACTION Now with EOW™ Glass Waste Certificates all stakeholders have the best tool to move from commitment to action — boosting recycling by bringing trust, transparency, investment and direct involvement to the system. MRFs & HAULERS Verify recycling through our blockchain-based tracing system. EOW covers your negative costs and offers investments to increase recycling and decrease contamination. MUNICIPALITIES / CITY HALLS Encourage your Haulers and MRFs to join our blockchain-based tracing system in order to verify your community’s recycling efforts and track real climate impact. Decrease recycling costs & reduce contamination. PRODUCERS, COMPANIES & HOUSEHOLD RECYCLERS Make your commitment tangible; Create and scale real climate impact with verified GHG reductions. Change how you manage and value waste. PROCESSORS & MANUFACTURERS Confirm MRF quantities are recycled by documenting them in our blockchain-based tracing system and improve recycling quality and quality; EOW covers your reporting costs. 35
EOW™ PILOT PARTNER — BOTTLER/PRODUCER ATTITUDES • Rooted to Earth/Terroir/Place: Mendocino Wine Country • Passionate Purpose: Biodynamic, Organic • 4th Generation Vintner NEEDS • Crafted from Grape to Glass…& Beyond • Recycling Effectiveness • Convenience • Economic Viability; Good Price-Point: $0.025 / bottle | $55/ton • Market Differentiation — Paul asked about EWG™ Cert on Bottle OPPORTUNITIES • Early Adopter — Sponsored 100 Tons to Start | 240K Bottles / yr • Thought/Industry Leader, Author & Member of CA Sustainable Growers Assoc. • 1 of Largest Wineries; Real Impact • Bottle Reuse (tbd) 20% of Companies Have No Standard Bottle • Explore Other Ways to Trace Impact, ex: Water Use (tbd)
I’m committed to passing on a legacy to my kids, my family and the community.
PURPOSE • Legacy — Pass on Business to Next Gen • Contribute to Reversing Climate Change for People & Planet 36
EOW™ PILOT PARTNER — PRODUCT INNOVATOR GLASS RECYCLING PEL Waste Reduction Equipment’s range of waste glass bottle crushers reduce waste glass bottle volume by 80% or a factor of 5:1 – crushing waste glass bottles reduces the time staff spend managing the waste glass bottles, the storage area requirements for waste glass bottles and the overall costs of waste glass disposal. The majority of glass cullet produced by the PEL Waste Reduction Equipment bottle crushers is of sufficient size to allow optical sorting meaning that it can be reprocessed back into new bottles. Source: www.pelmfg.com
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EOW™ PILOT PARTNER (POTENTIAL) — PRODUCT INNOVATOR
Source: www.sioneer.com/applications/concrete/
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5. MEET THE TEAM
39
IONUT GEORGESCU
OANA MOLODOI
JOHN STEFANESCU
Co-founder & Chief Evangelist
Co-founder & Chief Experience Officer
Co-founder & Chief Traceability Officer
Ionut is a veteran entrepreneur and waste management expert who has worked with the EU and UNEP. He is committed to reversing Global Warming through innovative technology. He’s driven with passion and vision to create a new positive context for humans on Earth, a future where human activities sustain the environment and help reverse Global Warming. He firmly believes this can be achieved through leadership and disruptive innovation. Ionut holds an EMBA from Tiffin University in Ohio and a law degree from the Romanian-American University.
Oana combines her extensive sales and marketing expertise to truly elevate customers’ experience and make End of Waste a brand we all love. She’s fueled by a passion for building communities aligned with the same purpose: to end waste on Earth and reverse Global Warming. For the past decade, Oana has led operations in the publishing and media industry. She's active in the startup world, blockchain industry and decentralization movement, putting together tech conferences worldwide. Oana holds an EMBA from Central European University (CEU) Business School and a bachelor’s degree in Foreign Languages.
John is an experienced manager with excellent people skills and a focus on getting the job done. In his vision there is never a problem, there's always a solution. He loves bringing a solid value proposition to the table and he's excited to be able to change the way waste is perceived. He is responsible for onboarding all waste industry stakeholders into the system, ensuring that value gets distributed evenly among them. He holds a law degree from Romania’s Ecological University.
40
DAN DUMITRESCU
RAMONA DUMITRESCU
GORDON STARR
Chief Innovation Officer
Blockchain Project Manager
President of the Board of Advisors
Dan is passionate about information technology and its impact on society and human life in general. He strongly believes that distributed ledgers and decentralized networks can help bridge a “trust gap� between parties exchanging information. He finds great joy in brainstorming and is proud to have helped envision a trustworthy and transparent waste tracing platform. This is what the End of Waste Foundation is all about: tracing waste from generation to the "end of waste" state. system. Dan holds a BA in Chemistry from Bucharest University.
Ramona is an experienced project manager with hands-on practical background in software engineering. She is solutionsoriented, has a good business intuition and loves to create order out of chaos. She manages the implementation of our blockchain-based traceability.
Gordon is the CEO and Founder of the Starr Consulting Group (SCG), whose mission is to empower visionary leaders to realize their most audacious ambitions. SCG offers a uniquely effective, leading-edge approach to performance breakthroughs for leaders and their teams. Gordon is also Chairman of the Board at The Pachamama Alliance, an organization dedicated to bringing forth an environmentally sustainable, spiritually fulfilling, socially just human presence on this planet in partnership with indigenous people. Gordon also serves as a faculty member at Mastery Foundation School for Leadership. 41
OUR VALUES GROW TRUSTED RELATIONSHIPS
COLLECTIVELY CONTRIBUTE
BUILD A CIRCULAR ECONOMY
BE RESILIENT
Our Foundation
We’re All In This Together
A System of Mutual Benefits
Agile Iterations for Real Impact
We each have a unique contribution to make in reducing our excessive waste. Together we can improve recycling rates, draw down our carbon footprint and protect people and planet.
We connect all stakeholders to build a circular economy that values waste, creates smart products, provides living wage jobs, and cultivates healthier, more resilient communities.
We are a responsive cooperative team that thrives on authentic feedback from our partners. Together we iterate for economic viability and meaningful impact now and for future generations.
We are rooted in integrity and transparency. From this foundation, we build trusted relationships with diverse partners who share a common ethic and vision.
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OUR INSPIRATION
HUMMINGBIRD The beat of their wings is so rapid, up to 12 – 80 times a second, that a "humming" sound is produced, and the wings appear blurred. They are the only bird species that can hover, and fly backwards, or even upside down. The ability to hover allows the hummingbirds to sip the nectar of plants and flowers. Some species can migrate long distances—between Mexico and Alaska!
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ENROLL IN THE EOW™ PILOT PROGRAM Ionut Georgescu Cofounder & Chief Evangelist ionut@endofwaste.com Oana Molodoi Cofounder & Chief Experience Officer oana@endofwaste.com
The future belongs to those who believe in the beauty of their dreams. — ELEANOR ROOSEVELT —
John Stefanescu Cofounder & Chief Traceability Officer john@endofwaste.com WWW.ENDOFWASTE.COM 44