Mandalay Bay Resort & Convention Center Las Vegas, Nevada
Conference & Exhibition March 31–April 2, 2009
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Meetings March 29–April 2, 2009
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Exhibitor Marketing Guide www.IPCAPEXEXPO.org/marketing
IPC show team We are happy to answer any questions or provide any assistance you may require. We understand that coordinating exhibit arrangements can be a trying experience at times. We are here to ensure that your exhibit marketing program goes as smoothly as possible.
Show Operations
Meeting Room Requests
Alicia Balonek, CEM Director of Trade Show Operations Phone: +1 847-597-2898 E-mail: AliciaBalonek@ipc.org
Angela Cassata Manager, Meetings & Events Phone: +1 847-597-2824 E-mail: AngelaCassata@ipc.org
Sarah Martino, CEM Exhibit Operations Manager Phone: +1 847-597-2831 E-mail: SarahMartino@ipc.org Kim DiCianni Assistant, Trade Shows Phone: +1 847-597-2823 E-mail: KimDiCanni@ipc.org
Show Sales Mary Mac Kinnon Director of Sales Phone: +1 847-597-2886 E-mail: MaryMacKinnon@ipc.org Maria Labriola Account Executive Phone: +1 847-597-2866 E-mail: MariaLabriola@ipc.org
Marketing, Communications & Media Relations Kim Sterling, CAE Vice President, Marketing & Communications Phone: +1 847-597-2805 E-mail: KimSterling@ipc.org Anna Garrido Director, Marketing & Communications Phone: +1 847-597-2804 E-mail: AnnaGarrido@ipc.org Gayle Pervos Marketing Coordinator Phone: +1 847-597-2829 E-mail: GaylePervos@ipc.org
Housing/Hotel Information Doug Bond Phone: +1 847-996-5432 E-mail: ipcexh@experient-inc.com
Invoices and Statements Kim DiCianni Assistant, Trade Shows Phone: +1 847-597-2823 E-mail: KimDiCianni@ipc.org
IPC Membership Neal Bender Director, Membership Phone: +1 847-597-2808 E-mail: NealBender@ipc.org
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March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
Table of Contents GENERAL INFORMATION
Fact Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Marketing Deadlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 NEW Online Exhibit Hall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
SETTING YOUR OBJECTIVES
Produce Greater Marketing Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
PROMOTIONAL OPPORTUNITIES
FREE New Products and Services Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Innovative Technology Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Show Directory and Online Exhibit Hall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Directory Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 FREE International Buyer Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Sponsorship Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
MAXIMIZE YOUR MARKETING
FREE Online Exhibitor Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . FREE In-Booth Consulting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . FREE Show Web Banner and Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . FREE VIP Passes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . FREE Conference Brochures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . FREE Registration Lists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
16 17 18 19 21 22
MEDIA RELATIONS
Media Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Press Conference Requests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Supporting Publications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
AWARDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 MEETING ROOMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Order Online
All forms are available online at www.IPCAPEXEXPO.org/marketing
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 1
March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
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Fact Sheet What When
IPC APEX EXPO™ Exhibition:
March 31 – April 2, 2009 March 31 • 10:00 am – 6:00 pm April 1 • 10:00 am – 6:00 pm April 2 • 10:00 am – 2:00 pm
Who
Attendees:
OEM, PCB and EMS presidents, managers, and engineers involved with specifying, influencing or purchasing equipment materials, and/or services for PCB manufacturing, electronics assembly, quality and test.
Where
Mandalay Bay Resort & Convention Center — Las Vegas, Nevada
Produced by:
IPC — Association Connecting Electronics Industries®
Sponsored by: • China Printed Circuit Association (CPCA) • European Institute of Printed Circuits (EIPC) • Hong Kong Printed Circuit Association (HKPCA)
In • Adhesives and Sealants Industry (ASI) Cooperation • Advanced Packaging with: • Assembly
• Indian Printed Circuit Association (IPCA)
• Chip Scale Review
• International Electronics Manufacturing Initiative (iNEMI)
• Circuit Cellar
• International Microelectronics and Packaging Society (IMAPS)
• CircuiTree
• Japan Electronics Packaging and Circuits Association (JPCA)
• EMChina.org.cn
• Japan Robot Association (JARA) • JEDEC Solid State Technology Association • Korea Printed Circuit Association (KPCA) • Microelectronics Packaging and Test Engineering Council (MEPTEC) • Surface Mount and Circuit Board Association (SMCBA) • Taiwan Printed Circuit Association (TPCA)
• Circuitnet • Circuits Assembly • EMSNow • EMTWorldwide • Equipment Protection • Global SMT & Packaging • iConnect007 • JEI (Dempa Publications, Inc.) • MDevicenow.com • Medical Products Outsourcing • Metal Finishing • Printed Circuit Design and Fab • Printed Circuit Journal • Printed Circuit World • Reed Business Information Asia • SMT • Surface Mounting World • Test & Measurement World • THERMAL News • U.S. Tech • Wiring Harness News
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 2
THE SIMPLE TRUTH IS ... You can’t shake hands with your computer.
Don’t gamble with your relationships and future... Start planning now to make the most of your time at IPC APEX EXPO.
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March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
Marketing Deadlines
Additional deadlines are available online at www.IPCAPEXEXPO.org/deadlines.
NOW o Develop your complete preshow promotion plan for now through March. free➲
o Download the new event Web banner and place on your company’s site to announce your participation in the show (page 18).
o Make sure you stand out over your competition by becoming a sponsor (page 13). free➲ free➲
o Order VIP passes (page 19) and conference brochures (page 21) for distribution to your customers and prospects. o Participate in the “Planning for the Show” webinar on December 15 (page16).
JANUARY 2009 o Submit insertion order for your official Show Directory advertisement (page 11). free➲
o Schedule press conferences through IPC using the press conference request form (page 24).
free➲
o Submit information on your new products and/or services for inclusion in the online and printed versions of the
free➲
o Submit your FREE directory listing, along with product categories and your company logo for inclusion in the official
free➲
o Submit your FREE listing for the International Buyer Program Export Interest Guide (page 12).
“New Products Listing” (page 6). Show Directory (page 8).
o Submit additional Show Directory listings (page 10). free➲
o Participate in the “Preshow Promotion” webinar (page 16). o Mail VIP passes and/or conference brochures to all your present, past and potential customers — include literature on your products and programs.
o Nominate your company and deserving colleagues for special achievements in one of several award programs taking place at the event (page 27).
o Submit your innovative product or service for consideration in the Innovative Technology Center (page 7).
FEBRUARY 2009 o Prepare media kits with information about your company, products and latest programs for placement in the press office at the show.
o Conduct a telemarketing campaign to your “best” customers and prospects to confirm their show attendance and set up appointments.
free➲
o Upload media releases and new products/services information into the Online Exhibit Hall. Send information to local press and industry publications (page 25) announcing what you plan to feature at the show.
MARCH 2009 o Launch your exciting preshow mailing to the preregistered attendees for the 2009 event (page 22). free➲
o Participate in the “Staffers: Your Secret Weapon” webinar (page 16).
APRIL 2009 o Follow up on the leads you collected at the show with product and/or program information and a personal phone call.
free➲
o Participate in the “Closing the Loop” webinar (page 16).
free➲
o Send media releases to all the major trade publications (page 23), reporting on your success at the show.
free➲
o Let your trade show investment continue by reaching attendees that may not have had the chance to see you at the show. Request the postshow verified attendee list (page 22).
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 3
March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
The Online Exhibit Hall — Beyond the Show Floor
free NEW
➲ ➲
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CHECK IT OUT! www.IPCAPEXEXPO.org/exhibitors
IPC has launched an exciting new online exhibit hall, sure to benefit every exhibitor at the event. Extend your presence at the event beyond the show floor through your Web profile! Include photos, press releases, new products, links to audio and video presentations — and more! Catch the attention of potential buyers, before they even set foot on the show floor! The online exhibit hall will continue to be an excellent marketing tool for your company, from now through show time — and beyond! You can only benefit from updating your Online Exhibit Hall information now! Information in the Online Exhibit Hall is available to potential customers now!
Interested in becoming a “featured exhibitor”? It’s easy! As a sponsor at the event (see page 13), you will enjoy additional exposure even before the event! Visitors to the new Online Exhibit Hall — Beyond the Show Floor will see your name first on the list of exhibitors, and will take note of your status as a “featured exhibitor.” Companies that submit new products/ services through the Online Exhibit Hall will be added to the “featured exhibitor” list for new products, a very popular list for all users (see page 6). Details on how to upload information to the new Online Exhibit Hall begin on page 8. Get started today!
Get on Their Agendas!
Users can create their personal planner for the event by using the “My APEX EXPO Planner” function. The personal planner allows users to search for companies by keyword, category, name, or by using the “Featured Exhibitors” section of the site. Exhibiting companies are highlighted on the floor plan, and can be easily added to a potential customer’s agenda!
Catch Media Attention!
The Online Exhibit Hall is also used by the media. Press releases and new products catch the eye of any media covering the event, and are at their fingertips in the Online Exhibit Hall. Be sure to upload your new products information, video and audio presentations, and any press releases through your listing.
Featured Exhibitors
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 4
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March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
Produce Greater Marketing Results Take responsibility for preshow marketing. Cover to cover, this guide is packed with valuable ideas for every budget, especially because many of the exclusive tools are FREE! Incorporate the tips below, and throughout this guide, into your marketing plan for added value and greater marketing results.
1.
Preshow MAILINGS Get noticed! Preshow flyers, brochures, letters, invitations, etc. have proven themselves over time as the most effective means to attract potential buyers.
3.
To increase the success of your preshow mailing: • CREATE A SENSE OF URGENCY Place a short teaser message on the outer envelope. • GET PERSONAL A personalized mailing receives greater response. The individual’s name should be imprinted on the envelope and letter. • INCLUDE A CALL TO ACTION Enclose a response card in your mailing. Ask prospects to bring the card to your booth to receive an exciting FREE gift. • EMPHASIZE EXCLUSIVITY Give your prospects an exclusive opportunity to see your new products and services at the show with a personal appointment!
2.
• VIP TREATMENT Whether they are current or potential customers, let them know how important they are by including a VIP Pass (request them for FREE on page 19). As a VIP of your company, they enjoy admittance to the exhibit hall floor, evening show floor reception and keynotes for FREE! Online Exhibit Hall Take advantage of all the free marketing benefits in the new Online Exhibit Hall ! (See page 8 for details).
SALES CALLS Educate your sales staff about this event. Share the important attendee information pages found on the show Web site, www.IPCAPEXEXPO.org (such as information about registration, hotel and travel, and Las Vegas). Have these team members actively promote your presence while booking valuable face-to-face time with prospects and customers.
4.
MEDIA RELEASES Create and distribute media releases regarding your new products and/or services. Announce opportunities to meet top management and to set up sales appointments at the show.
5.
ADVERTISING Placing ads with your booth number and show graphics (page 18) early and often in industry publications lays the groundwork for your marketing message. Supplement your publication ads with an advertisement in the event’s Show Directory.
6.
7.
FREE STUFF When properly used, promotional items (encompassing anything you can put a logo on) serve as a reminder of your theme and an extension of your marketing message.
USE THE SHOW LOGO If you are running ads or developing show-specific marketing pieces, use the IPC APEX EXPO logo to promote awareness of where to find you! (See page 18 for information on downloading FREE show graphics.)
8.
CONNECT THEM TO THE SHOW Show your support while promoting your own presence with a link from your company Web site to the event Web site. (See page 18 for information on downloading FREE graphics for the event.)
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 5
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March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
New Products Listing
NEW free
➲ ➲
DUE: February 4, 2009
Extra! Extra! — Have ’em Read All About it! The Media and Attendees LOVE new products!
Is your company displaying a new product or announcing a new service at the show? The deadline to have your new products listed in the printed show directory is February 4, 2009. However, the sooner you submit your listings, the more exposure you will receive — from both the media and prospective customers. A “new” product/service is one that will be announced for the first time at a trade show or is less than six months old (by April 2009).
Get started on your promotion now with the Online Exhibit Hall Online Exhibit Hall! Not only will the new product/service be included in your online exhibit hall listing, your company will also be included in the new product “featured exhibitor” list, easily accessed by the media and potential customers! The online listings can include the product name and description, product photo, brochure and information or demonstration Web link! Printed Directory
Don’t forget to forward your new product/service announcement to the trade press! Supporting publications’ contact information is located on page 25 of this guide.
Nearly 70% of attendees said one of the main reasons they attend the event is to see new products and services!
New products/services will also be included (company name, booth number and product name) in the printed Show Directory.
Get started today! •
• •
Go to www.IPCAPEXEXPO.org/directory and log in using the password included in the cover letter of the Marketing Guide. (Additional instructions for accessing the Online Exhibit Hall can also be found on page 8.) Add up to five products/services by selecting the “New Products Showcase” link in your Online Exhibit Hall editor. Be sure to save each product listing when you have completed entering all of the information.
NEW Once you have entered your new products, please PRODUCT
contact Sarah Martino (SarahMartino@ipc.org or +1 847-597-2831), to have your company added to the “featured exhibitors” section of the Online Exhibit Hall.
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 6
March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
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Innovative Technology Center DUE: January 21, 2009
Is your company introducing a new innovative product or service? If so, apply for your product to be featured in the Innovative Technology Center. Products or services must represent new ideas and/or practices that achieve a new functional capability separating it from its predecessors. They can also represent a creative and visionary collaboration of previously unrelated technologies. Products/services must represent new or emerging technology, with real, relevant value to the electronics manufacturing supply chain for printed circuit board design, fabrication, assembly or test. Participation is limited to contracted exhibitors who are members of IPC. To be considered for the Innovative Technology Center (ITC), the online ITC application must be completed by January 21, 2009. A $100 nonrefundable application fee is required for each submission.
Order Online
Apply at www.IPCAPEXEXPO.org/ITC today!
Questions? Sarah Martino Phone: +1 847-597-2831 E-mail: SarahMartino@ipc.org
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 7
March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
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NEW free
Show Directory and Online Exhibit Hall Listings
➲ ➲
DUE: February 4, 2009 Online Exhibit Hall — Beyond the Show Floor
Extend your presence at the event beyond the show floor through your Online Exhibit Hall Web profile! Include photos, press releases, new products, links to audio and video presentations — and more!
Printed Show Directory
All information must be submitted through the new Online Exhibit Hall by February 4, 2009 in order to be included in the printed Show Directory.
Get Started Today! Online Exhibit Hall
This indicates that information will be displayed in your online listing.
Printed Directory
This indicates that information will be included in the printed Show Directory, if submitted by February 4, 2009.
Accessing Your Online Exhibit Hall Listing • • •
Go to www.IPCAPEXEXPO.org/directory Select your company name from the list Enter the password supplied by IPC Show Management
Product & Services Categories • •
Change Your Password First • • •
The only option available initially will be to change your password. Changing your password will unlock all of the options available to you as an exhibitor at the event. Select the “Change Password” link at the bottom of the screen, and follow the prompts to set up your new password.
Business Card • • •
Printed Directory
Online Exhibit Hall
Select the “Business Card” link to review the address listed for your company. The e-mail address in the business card section is for “main” e-mail addresses (info@ipc.org, shows@ipc.org, etc.). Note: if your company has recently moved, please note that you must also update your company address in the Administrative Contact section of the Online Exhibit Hall.
Printed Directory
Select the “Categories” link to review and update your products and services categories. Be sure to scroll down to the bottom of the screen and select “save” when you have finished updating your company’s categories.
Online Company Listing • • •
• •
Online Exhibit Hall
Select "Online Company Listing" to review your company’s listing for the online description of your company. Add pizzazz by including as much information about your company as you can! You can include HTML (linking to graphics, videos, flash presentations, contact forms, etc.), customize fonts and colors, and include up to 3,000 words about your company in the online listing! The possibilities are virtually endless, so don’t be satisfied with the minimum!
Press Releases •
Online Exhibit Hall
Online Exhibit Hall
EXTRA! EXTRA! Have ’em read all about it! Your company news, that is. Select “Press Releases” and get the word out! Add up to ten .pdf press releases about your company’s announcements in your online exhibit hall listing!
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 8
March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
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Show Directory and Online Exhibit Hall Listings (continued) Administrative Contact • •
•
Now you can update the administrative contact for your booth online! Select “Administrative Contact” to verify the address and information for the liaison between your company and IPC Show Management. This individual is the main contact for your booth, and will receive reminders, e-mails, newsletters, and all show-related materials. This individual will not be posted online or in the Show Directory.
Printed Show Directory Listing •
•
•
•
•
Printed Directory
PRODUCT
Online Exhibit Hall
Nearly 70% of attendees said one of the main reasons they attend the event is to see new products and services! If your new product or service will be announced for the first time at a trade show or is less than six months old (by April 2009), be sure to enter your new products for the media and visitors to view online! Select “New Products” and add up to five products today!
with New Products
Online Exhibit Hall
Once you have uploaded your new product information, please contact Sarah Martino (SarahMartino@ipc.org or +1 847-597-2831), to have your company added to the “Featured Exhibitors” section of the online exhibit hall.
Media Center
Online Exhibit Hall
Be sure to check out the online media center and take advantage of the options for you to post your: • • • • •
Printed Directory
Be sure to submit your company’s high-resolution logo for the printed Show Directory! The logo used in the online media center cannot be used in the printed directory, as Web formats are not the proper resolution. To submit your logo, select the “Show Logo Submission Form” link, located under the “Printed Show Directory Listing” section of the online exhibit hall. You will need to log in using your Company ID, supplied to you in the cover letter to this guide. Only TIF and EPS files, 300 dpi minimum, at least 350 pixels wide will be accepted for the printed Show Directory.
New Products Showcase •
Printed Directory
The printed Show Directory listing is different than the expanded online listing. The printed description will only be used for the printed on-site Show Directory. Select “Printed Show Directory” to review your 80-word company listing that will be used in the printed Show Directory.
Show Logo for printed Show Directory •
NEW Featured List for those
Company brochure Coupon (show special, drawings, giveaways, etc.) Link to your company’s audio presentations Link to your company’s video library Your company’s logo online! Not only will your logo be included with your online listing, but will also appear in the fly-over preview of the alphabetical listing of exhibiting company’s! This logo is separate from the logo used for the printed Show Directory.
Sales Contacts • •
Printed Directory
Online Exhibit Hall
Ensure potential customers can contact you! Add the two main contacts for your company, to be posted in your online listing as well as the printed Show Directory.
View Listing
• You can view your listing at any time, by returning to the “HOME” screen and selecting “VIEW LISTING.” • You’ll be able to see your company’s online exhibit hall listing, in the format that visitors will see. You can also check your listing online through the visitor portion of the online exhibit hall at www.IPCAPEXEXPO.org/exhibitors.
Logging Out •
Once you have entered your information, return to the “HOME” screen and close your browser.
Questions? Kim DiCianni Phone: +1 847-597-2823 E-mail: KimDiCianni@ipc.org
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 9
March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
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Additional Directory Listings DUE: February 4, 2009 Looking for additional name recognition? You can expand the visibility of your company’s brands or subsidiaries with additional directory and online exhibit hall listings. Only current exhibitors are eligible and may only list parent or daughter companies and/or brand name products/services that are owned or solely sourced in North America by their company. Note, exhibitors may not purchase a listing for a product or service that can be provided by multiple companies (as in the case of a distributor and/or manufacturer’s representative). Additional listings receive a full listing in the printed Show Directory, and a complete online exhibit hall listing.
Order Online
Order additional listings online at www.IPCAPEXEXPO.org/listing or complete the form below.
Additional Show Directory Listing Form Please submit listing with proper spelling, capitalization and spacing. You may enter the description and select the product categories online once we notify you that your additional paid listing meets the above criteria. There is no maximum number of listings. You will be notified when additional listings have been processed online and available for editing. Listing 1: ___________________________________________________________________________________________________ Listing 2: ___________________________________________________________________________________________________
o $1,300 (U.S.) per listing (IPC member rate) o $1,900 (U.S.) per listing (nonmember rate) Payment Options: o Our check is enclosed: $ _ ________________
o Please charge our credit card $ ____________
Card Type: o American Express
o Diners Club
o MasterCard
o Visa
Credit Card Number:_ _______________________________________________ Expiration Date:_ ____________________________ Signature: ____________________________________Cardholder Name:________________________________________________
Return form to: Kim DiCianni Phone: +1 847-597-2823 Fax: +1 847-597-2888 E-mail: KimDiCianni@ipc.org
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 10
March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
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Show Directory Advertising Insertion Order PREMIUM POSITION DEADLINE: December 10, 2008 Order Online
Secure your advertisement online at www.IPCAPEXEXPO.org/Ad or by completing the following form.
Exhibitor___________________________________________________________________________________ Booth #_____________ Contact Name __________________________________________________________________________________________________ Phone_ _______________________________________________________ E-mail___________________________________________ Advertising Agency (if applicable) __________________________________________________________________________________ Agency Contact Name ___________________________________________________________________________________________ Phone_ ________________________________________________________E-mail_ _________________________________________
Ad Specifications (all rates are net): No more than three total pages can be reserved by a single company. Only one ad is eligible for a premium position. Ad Type
# of Pages
Full Page (Run of Book) Inside Front Cover (Premium)* Inside Back Cover (Premium)* Two-Page Spread
________ ________ ________ ________
(maximum 3) (maximum 1) (maximum 1) (maximum 1)
IPC Members
Nonmembers
q $2,200 (U.S.) q $3,000 q $3,000 q $3,500
q $2,700 (U.S.) q $3,500 q $3,500 q $4,200
* Premium positions will be awarded by lottery on December 10, 2008. Contract and the “Full Page Run of Book” pricing must be received no later than December 9, 2008 to participate. Companies selected for premium positions will be billed after the lottery at the premium rate. Location of all other ads will be determined by the order in which completed contracts and payment are received. MATERIALS (Due February 4, 2009) q Please use my ad from the 2008 Show Directory. The construction of your ad will determine if IPC is able to strip in your 2009 booth number (if applicable). q I will submit my new advertisement by February 4, 2009. Please see reverse side for ad requirements. PAYMENT q My payment is enclosed. Make checks payable to: IPC and mail to the address below. q Charge my Credit Card number: _______________________________________________ Exp. Date: ___________________________ AUTHORIZED SIGNATURE I have read, understood and accept the stated terms and conditions and authorize IPC to execute this order accordingly. Authorized Signature___________________________________________________________ Date _______________________________ Please send materials or overnight packages to:
Send Payment and Insertion Order to:
Irina Gelman Mary Mac Kinnon IPC IPC 3000 Lakeside Drive, Suite 309 S 3491 Eagle Way Bannockburn, IL 60015-1249 Chicago, IL 60678-1349 Phone: +1 847-597-2843 Phone: +1 847-597-2886 Fax: +1 847-615-5643 Fax: +1 847-597-2888 E-mail: IrinaGelman@ipc.org (Lock Box Only) NOTE: Publisher’s General Conditions/Policies on reverse side of this contract. Please make a copy of this contract for your files.
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 11
General Conditions and policies
1. Advertisements are only available to exhibitors at IPC APEX EXPO™ 2009. 2. All ads are noncommissionable. 3. IPC reserves the right to refuse or cancel any advertising for any reason at any time. 4. Advertisements in the IPC APEX EXPO Show Directory are subject to all terms and conditions set forth in this document. It is the responsibility of every client and agency intending to advertise to acquire and read these terms and conditions and abide by all the regulations listed herein. For that purpose, copies of this document are available and may be obtained free of charge. 5. All advertising copy is subject to the approval of IPC. All advertisements are accepted and published upon the representation that advertisers and agencies are authorized to publish the entire contents of any subject matter thereof. In consideration of IPC’s acceptance of contents of such advertisements for publication, both advertisers and their agencies will indemnify, defend and hold IPC harmless from and against loss or expense arising from publication of such advertisements including, but not limited to, those resulting from claims of suits for libel, violation of rights or privacy, plagiarism, and copyright infringement. 6. IPC is not liable for delays in delivery and/or nondelivery in the event of an act of God, action by any governing entity, fire, flood, insurrections, terrorism, riots, explosion, embargo, strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slowdown, or any other conditions beyond the control of IPC affecting production or delivery in any matter. 7. IPC is not responsible for errors in any typesetting or other service performed by IPC. 8. IPC’s liability for any error will not exceed the cost of the advertising paid by the advertiser. 9. In the event of nonpayment, IPC reserves the right to hold the advertiser and/or the advertising agency liable for such monies as are due and payable to IPC. 10. No conditions, printed or otherwise, appearing on insertion orders, contracts, insertion instructions, or any other form of correspondence that conflict with these policies will be binding on IPC. 11. Requests for specific position are given consideration, but advertiser agrees to accept any position. 12. IPC assumes no liability, if for any reason, it becomes necessary to omit an advertisement. 13. Cancellation of orders may not be made by the advertiser or its agency once the insert submission is received. Should an advertiser cancel its booth space, its advertisement will not be included in the Show Directory. There will not be a refund of any deposit or payment made. 14. Exhibitors may have a maximum of three pages in the Show Directory. Only one ad is eligible for a premium position. Ad Requirements All advertising artwork must be electronic. No film will be accepted. Macintosh files are required. We will accept InDesign (version CS3 or earlier), PDF or Adobe Illustrator (version CS3 or earlier) files ONLY. InDesign files must be supported by vector art (Illustrator or Freehand files) or high resolution (300 dpi at 100%) TIF files ONLY. You must send ALL supporting files and fonts. All artwork must be CMYK. Duotones and RGB files must be converted to CMYK. Do not use LZW compression on TIF files. PDF files must contain high resolution art. Rasterized files must be 300 dpi at 100%. When printing to PDF, be sure that all fonts are included. PDF files do not always translate correctly. If the electronic file does not match the printed proof that you provide, we will contact you to try to solve the issue. Adobe Illustrator files created on a Windows computer must have all text converted from fonts to artwork. Adobe Illustrator files created on a Macintosh may have all text converted from fonts to artwork, or all supporting fonts must be included. We will not accept ads submitted exclusively as TIF or JPG files. Please note: You must leave at least 0.25 inch of space on each side of the ad with no type (words). Color laser proofs, with crop, registration and center marks clearly defined, must be submitted with ALL files. We cannot guarantee an exact color match. Please send your files on CD-ROM or contact us for FTP instructions. You must mail a color laser proof, as directed above, for files transferred electronically. Contact Irina Gelman at +1 847-597-2843 or IrinaGelman@ipc.org with any questions.
Ad Size Details and Specs (in inches): Publication Trim Size 8" x 10.875" Size Full Page Size Bleed
Width" x Depth" 8.25 x 11.125
Full Page Size Nonbleed
7.5 x 10.375
Two Page Spread Bleed
16.25 x 11.125
Two Page Spread Nonbleed
15.5 x 10.375
Live Area for TYPE ('') 7.75 x 10.625 7 x 9.875 15.75 x 10.625 15 x 9.875
March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
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International Buyer Program
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DUE: February 4, 2009 The IPC APEX EXPO event has been accepted into the U.S. Department of Commerce’s (DOC) International Buyer Program. The International Buyer Program (IBP) brings together international buyers and U.S. firms by promoting leading U.S. trade shows in industries with high export potential. Participation in the IBP can be beneficial to both international attendees and exhibiting companies whose goal is to sell in the global marketplace.
Export Interest Guide In addition to the increased global promotion of the event, the International Buyer Program for IPC APEX EXPO includes an outlet for exhibitors to indicate interest in discussing international trade, joint ventures, licensing agreements or direct purchases with international buyers. Exhibitors who participate in the International Buyer Program will be listed in a special on-site Export Interest Guide that will be distributed to attendees at the event. The guide will help gain easy access to the different companies that are interested in specific international markets. This program is only open to exhibiting companies at the 2009 IPC APEX EXPO event. To participate in the FREE program, go to www.IPCAPEXEXPO.org/IBP to complete the profile information.
Order Online
Submit your listing at www.IPCAPEXEXPO.org/IBP today!
Questions? Sarah Martino Phone: +1 847-597-2831 E-mail: SarahMartino@ipc.org
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 12
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March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
Sponsorship Opportunities DUE: February 11, 2009 Check out the budget-friendly opportunities sure to provide excellent exposure and promotion power. Make an immediate impression at your industry’s show. All sponsorships are exclusive, unless otherwise indicated. Production costs are included in the cost of each sponsorship. See the sponsorship general conditions on the sponsorship application for details.
Conference Bags •
•
•
IPC Members: $15,000 Nonmembers: $16,500 Picture every conference attendee carrying your logo with them — from the moment they arrive at the show and for months afterward. As the exclusive sponsor, your one-color (white) logo will be imprinted on every conference bag along with the official event logo. Sponsoring company may also include one insert of promotional literature (restrictions apply).
Notepads • •
Conference Wireless Internet Access
Lanyards • •
IPC Members: $10,000 Nonmembers: $11,000 Your corporate name or logo will be front and center as the exclusive sponsor of the official lanyard for the event. Sponsoring company’s one color logo will be printed on the white lanyards distributed to all attendees and exhibitors of the event.
Pens •
•
IPC Members: $6,000 Nonmembers: $6,600 Picture this — your company name or logo exclusively imprinted on eye-catching, stylish pens placed in all conference bags, and will be available at registration and several other locations throughout the event. These fantastic promotional items will be used by attendees at the event, as well as when they are back at the office — providing ongoing maximum marketing impact for your brand.
Order Online
IPC Members: $5,000 Nonmembers: $5,500 Attendees will take note of your company’s presence at the event with this exclusive sponsorship. Sponsorship includes your one-color (black) company logo on each (8" x 10") 50-page notepad. The notepads will be placed in all conference bags, and will be available at registration and several other locations throughout the event.
• •
•
IPC Members: $5,000 Nonmembers: $5,500 Note: four opportunities available By sponsoring the popular and well-utilized Wi-Fi service for the event conference rooms, your company will enjoy additional recognition throughout the year. All sponsors of the Wi-Fi for the conference area of the event will receive acknowledgement of their support, including recognition on the event Web site, in the attendee badge mailing and Show Directory, as well as on the wireless instruction flyers distributed to all conference attendees.
Make your reservations early! Sponsorships must be secured by February 11, 2009! Sponsorships are fulfilled on a first come, first served basis. All applications must be accompanied by payment in full.
Go to www.IPCAPEXEXPO.org/sponsorship to secure your sponsorship today! Questions? Mary Mac Kinnon Direct: +1 847-597-2886 E-mail: MaryMacKinnon@ipc.org
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March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
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Sponsorship Application Sponsorship must be secured by February 11, 2009 Order Online
Secure your sponsorship today at www.IPCAPEXEXPO.org/sponsorship or complete the following form.
Company Name: _____________________________________________________________________________Booth #: ____________ Contact Name: _ _______________________________________________________________________________________________ Phone: _____________________________________ E-mail ___________________________________________________________
o Conference Bags (IPC Members: $15,000, Nonmembers: $16,500) Color Options (required): o Royal blue/black with white imprint
o Black/black with white imprint
o Lanyards (IPC Members: $10,000, Nonmembers: $11,000) o Pens (IPC Members: $6,000, Nonmembers: $6,600) Color Options (required): o Red with silver imprint
o Black with silver imprint
o Silver with black imprint
o Notepads (IPC Members: $5,000, Nonmembers: $5,500) o Conference Wi-Fi (IPC Members: $5,000, Nonmembers: $5,500) Total investment: $______________________ I have read, understood and accept the stated terms and conditions and authorize IPC to execute this order accordingly. Authorized Signature_________________________________________________________ Date:________________________________
If paying by check: Make check payable to IPC and mail payment to the lock box address below.
IPC 3491 Eagle Way Chicago, IL 60678-1349
To pay by credit card: complete the following and fax to +1 847-597-2888. Card Number:_ _____________________________________________________________ Expiration Date_ ______________________ Type of Card:
o American Express
o Diners Club
o MasterCard
o Visa
Authorized amount to charge:______________________________________________________________________________________ Card Holder Name: ______________________________________________________________________________________________ Card Holder Signature:_ __________________________________________________________________________________________
Sponsorships are fulfilled on a first come, first served basis. All applications must be accompanied by payment in full.
Return form to: Kim DiCianni Phone: +1 847-597-2823 Fax: +1 847-597-2888 E-mail: KimDiCianni@ipc.org
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 14
NOTE: Please make a copy of this contract for your files. GENERAL CONDITIONS AND POLICIES 1. Sponsorships are only available to contracted exhibitors at the 2009 IPC APEX EXPO™ and may not be resold, shared, or sublet. 2. All sponsorships are noncommissionable. 3. Sponsorships are fulfilled on a first come, first served basis. 4. All applications must be accompanied by payment in full. 5. No refunds will be granted for cancellation of a sponsorship. 6. Tax, production and shipping costs are included in sponsorship costs. 7. Sponsor agrees to allow IPC to select appropriate production vendors and products. No substitutions are allowed. 8. Production time and artwork requirements vary for each type of sponsorship. Details will be sent after sponsorship application is accepted. 9. It is the responsibility of the sponsor to ensure required artwork in the required format is received in a timely manner. Materials received in any other form than required by supplier shall be considered incomplete and IPC reserves the right to reject such materials or to assess sponsor any costs necessary to correct materials. Sponsor waives all proofing opportunities of corrected materials. 10. Sponsorships are subject to all terms and conditions set forth in this document. It is the responsibility of every client and agency intending to sponsor to acquire and read these terms and conditions and abide by all the regulations listed herein. For that purpose, copies of this document are available and may be obtained free of charge. 11. All logos and any copy are subject to the approval of IPC. Sponsors are accepted and items produced upon the representation that sponsors and agencies are authorized to publish the entire contents of any subject matter thereof. In consideration of IPC’s acceptance of contents of such advertisements for publication, both sponsors and their agencies will indemnify, defend and hold IPC harmless from and against loss or expense arising from publication of such advertisements including, but not limited to, those resulting from claims of suits for libel, violation of rights or privacy, plagiarism, and copyright infringement. 12. IPC is not liable for delays in delivery and/or nondelivery in the event of an act of God, action by any governing entity, fire, flood, insurrections, terrorism, riots, explosion, embargo, strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slowdown, or any other conditions beyond the control of IPC affecting production or delivery in any matter. 13. IPC is not responsible for errors caused by transfer of data and graphics or in any typesetting or other service performed by IPC or the producing vendor. 14. IPC’s liability for any error will not exceed the cost of the sponsorship paid by the sponsor. 15. In the event of nonpayment, IPC reserves the right to hold the sponsor and/or the advertising agency liable for such monies as are due and payable to IPC. 16. No conditions, printed or otherwise, appearing on contracts, instructions, or any other form of correspondence that conflict with these policies will be binding on IPC. 17. IPC assumes no liability if for any reason it becomes necessary to reject any application. 18. IPC reserves the right to impose fees for additional services including, but not limited to, rush order fees and artwork manipulation. 19. If any sponsor fails to perform any material term or condition, IPC reserves the right to terminate this sponsorship immediately. 20. Cancellation of orders may not be made by the sponsor or its agency once the application is received. Should a sponsor cancel its booth space, its sponsorship will not be utilized at the event. IPC may resell a sponsorship if a sponsor cancels booth space at the event. There will not be a refund of any deposit or payment made, regardless of whether the sponsorship is resold.
ARTWORK REQUIREMENTS Formats and programs to use: • Adobe Illustrator (.eps or .ai) • Adobe Photoshop (.psd or .tif) • Corel Draw (.cdr) • Art must be 600 DPI or greater • No placed images — we must be able to manipulate images • All fonts must be converted to outlines • Outline thickness no less than 1 point • Type no less than 8 points
March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
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CCA/IPC Golf Tournament Sponsorship DUE: March 6, 2009 Order Complete form online at www.IPCAPEXEXPO.org/CCA or complete the following form. Online The IPC California Circuits Association has been holding the annual golf event for more than 10 years. In 2009 the golf event will be held at the beautiful Las Vegas Paiute Golf Resort on Sunday, March 29. Network directly with your customers in a relaxed, fun-filled day before the show. Sign up early — these popular & budget-friendly sponsorships are secured on a first come, first served basis.
o Hole Sponsor Fee o Closest to the Pin o Longest Drive (Men) o Longest Drive (Women) o Hole-In-One Sponsor Fee o Lunch Box Sponsor o Appetizer Party (contact for details)
1
$250 (U.S.)/hole $250/hole1 $250/hole1 $250/hole1 $350/hole1 $1,0001 $1,5001
One sponsor only
Company_____________________________________________Contact__________________________________________________ Address______________________________________________________________________________________________________ City/State/Zip/Country___________________________________________________________________________________________ Phone_ ______________________________________________E-mail_ __________________________________________________
If paying by check:
IPC 3491 Eagle Way Chicago, IL 60678-1349
To pay by credit card: complete the following and fax to +1 847-597-2888. Card Number:_ _____________________________________________________________ Expiration Date_ ______________________ Type of Card:
o American Express
o Diners Club
o MasterCard
o Visa
Authorized amount to charge:______________________________________________________________________________________ Card Holder Name: ______________________________________________________________________________________________ Signature:_ ____________________________________________________________ Date_ ___________________________________
Return form to: Kim DiCianni Phone: +1 847-597-2823 Fax: +1 847-597-2888 E-mail: KimDiCianni@ipc.org
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Grab Bigger Results from IPC APEX EXPO 2009!
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Online Exhibitor Education
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March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
free
IPC APEX EXPO wants you to generate the highest ROI and ROO possible from your participation in 2009. And once again we’ve retained the top marketing expert in the exhibitions industry, Steve Miller, to help you do just that. And it’s all FREE. Starting in December, the following FREE Webinars will be available exclusively to IPC APEX EXPO 2009 exhibitors at www.IPCAPEXEXPO.org/webinars.
December 15, 2008 Planning for the Show Learn how to determine the potential value of IPC APEX EXPO 2009 through new and updated methods for measuring success. Steve will discuss results of a recent major survey of trade show attendees and how their responses might change your approach to exhibiting.
January 12, 2009 Preshow Promotion More than ever, contacting your prospects and customers will be critical to your success in 2009. Discover the most effective and cost-efficient methods for generating high interest before the show even opens.
March 2, 2009 Staffers: Your Secret Weapon You’ll probably educate your salespeople and booth staff about the products and services you’ll be presenting, but do they know how to WORK effectively in the trade show environment? Even your most experienced staffers may have NEVER been taught these secrets to boothmanship success.
April 6, 2009 Closing the Loop After the Show You’ve spent the big bucks, invested countless hours, and put up with the inevitable exhibiting hassles. Make sure you’re getting the maximum bang for your buck AFTER the show is over!
As a special bonus, Steve will be available on-site for FREE, in-booth consultations! Have your exhibit critiqued, get advice on how to improve future events, and get general marketing advice that companies like Starbucks, Kodak, Coca-Cola, Cincinnati Milacron, and Volvo Construction have paid handsomely for. Sign up for 20 minutes of Steve’s time, compliments of IPC by completing the form on the following page.
Questions? Sarah Martino, CEM Exhibit Operations Manager Phone: +1 847-597-2831 E-mail: SarahMartino@ipc.org
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March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
In-Booth Consulting
free
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DUE: March 18, 2009 Marketing specialist and trade show guru Steve Miller will be available on-site for FREE advice on marketing, promotion, and booth design. Don’t miss this opportunity to pick the brain of one of the trade show industry’s leading experts. There’s no better time to get helpful advice about booth design, sales and promotional techniques than during the IPC APEX EXPO™.
about Steve Steve calls himself a Strategic Marketing Handyman, but others have called him an idea man, change agent, detribalizer, Space Cowboy, visionary, gadfly, and pain-in-the-butt. He tells it like he sees it, to help companies achieve their goals. Through speeches and consulting assignments, he delivers innovative and implementable ideas that create high value propositions for corporations. His clients are unquestionably elite, and in his own words, ”very way cool people,” including 15 of Tradeshow Week's Top Twenty expositions and many Fortune 100 corporations. Steve has presented more than1200 speeches, workshops, and seminars around the world; has authored six books; and has written for, and been featured in, more 250 publications, including Fast Company, Business Week, Fortune, the Wall Street Journal, the Washington Post, Sales & Marketing Management, and Highlights for Children. (OK, he made that last one up.) If you want to move from insight to innovation to implementation, Steve is your man … and IPC is bringing him to you for FREE. Appointments of 20-minute duration are available during the first two show days. Please indicate your preferred day and time below in the order of preference (please list at least two options).
Tuesday, March 31, 2009
o Morning preferred o Afternoon preferred
Wednesday, April 1, 2009
o Morning preferred o Afternoon preferred
Appointments are fulfilled on a first come, first served basis. You will receive a confirmation of your scheduled day one week prior to the IPC APEX EXPO event.
Please print clearly below. Company name:___________________________________________________ Booth #_ ______________________________________ Contact name: ________________________________________________________________________________________________ Phone:___________________________________________ E-mail: _ _____________________________________________________
Return form to: Steve Miller The Adventure, LLC Phone: +1 253-874-9668 Fax: +1 253-874-9666 E-mail: theadventure@theadventure.com
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March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
Show Graphics
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Promote your Presence Step #1: Download Go to www.IPCAPEXEXPO.org/logos and download the banner and format of your choice. These colorful Web banners and show logo are available in a variety of formats. Step #2: Link your selection to IPC’s show site Your webmaster can link what you’ve downloaded to the show site at www.IPCAPEXEXPO.org. People visiting your Web site can click on the IPC banner and be automatically directed to the IPC show site.
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High resolution formats are also available for use in printed pieces. Note: Actual graphics in full color.
Questions? Irina Gelman Graphic Designer Phone: +1 847-597-2843 E-mail: IrinaGelman@ipc.org
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March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
VIP Passes
free
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Imprint Deadline: March 5, 2009
This effective marketing resource is available to you FREE! Your prospects and customers can visit the exhibitor floor at no charge simply by completing the registration form on the pass and submitting it to IPC.
Order Hard copy VIP passes: • • •
Go to www.IPCAPEXEXPO.org/viporder Enter your Company ID Personalize your passes with your company name and additional message (you can imprint up to 40 characters including spaces) • Enter your quantity requested • Verify your shipping address • Include your shipping account number if you prefer to ship other than UPS ground (domestic) or FedEx international. You can order additional imprinted passes at any time until March 5, 2009. The VIP ordering system will maintain your order history and UPS tracking number.
Order Electronic VIP Passes: • • • •
Available after December 1, 2008 Go to www.IPCAPEXEXPO.org/VIP Download a .pdf version of the VIP pass to include on your e-mail promotion. Link directly to the e-VIP (html) pass from your Web site or send as an e-mail to your customers.
After March 5, you can still order non-imprinted passes online. The first shipment of orders will be mailed on December 5, 2008. Subsequent shipments will be sent weekly.
Questions? Kim Sterling Phone: +1 847-597-2805 E-mail: KimSterling@ipc.org
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March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
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VIP Pass Sample Letter
Dear Sidney,
pl e
Ms. Sidney Green TK Manufacturing P.O. Box 111 Anytown IL 33333 USA
(Your company name) is pleased to announce that we are displaying (product/service) at Booth (your Booth number) at IPC APEX EXPO™ on March 31–April 2, 2009 at the Mandalay Bay Resort & Convention Center in Las Vegas. This event is the premier trade show for the PCB, electronics assembly, quality and test industries and we hope you will attend the exhibits as our guest. Enclosed is a complimentary VIP pass. Just complete it and fax it back to IPC to receive your FREE exhibit hall registration. Exhibit Hours
Tuesday, March 31 • 10:00 am – 6:00 pm
Wednesday, April 1 • 10:00 am – 6:00 pm Thursday, April 2 • 10:00 am – 2:00 pm
m
This show is the perfect place to multitask. Attend the premier technical conference of the year and find out about new technologies, processes and emerging legislation that will affect your business. Get up to speed on industry trends by participating in education courses covering the entire gamut of the industry. And then visit the exhibits to find the tools and supplies you need. The exhibit hall has hundreds of manufacturers, suppliers and service providers ready and willing to help you find solutions to your operational challenges.
sa
The well-known keynoters will motivate and inspire you and the networking activities at APEX EXPO provide a chance for you to meet with your peers and see how the rest of the industry is adapting to change. We welcome the opportunity to show you our new products at our booth! To ensure you don’t have to wait when you get there, please call me to schedule an appointment at your convenience. For more information about IPC APEX EXPO, visit the official show Web site at www.IPCAPEXEXPO.org. We look forward to seeing you in Las Vegas. Sincerely,
Your Name Your Title
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March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
Conference Brochures
free
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Target your best customers and prospects with detailed show information by distributing the IPC APEX EXPO conference brochures and specific information about your booth. Conference brochures are available November 30, 2008.
Order Online
Order online at www.IPCAPEXEXPO.org/brochure or complete the form below.
Please send ______ free conference brochures to: Company:_______________________________________________________________________________ Booth #:_____________
Name:_ ___________________________________________________________________________________________________
Address:_ _________________________________________________________________________________________________
City/State/Zip/Country:_ ______________________________________________________________________________________
Phone:________________________________________E-mail:_______________________________________________________
Ship to: (If different from above) Company:__________________________________________________________________________________________________
Name:_ ___________________________________________________________________________________________________
Address:_ _________________________________________________________________________________________________
City/State/Zip/Country:_ ______________________________________________________________________________________
Phone:________________________________________E-mail:_______________________________________________________
The brochure is approximately 45 pages, weighing about six ounces. Your conference brochures will be shipped via UPS within one week of receipt of your order form (beginning November 30, 2008).
Return form to: Gayle Pervos Phone: +1 847-597-2829 Fax: +1 847-615-5629 E-mail: GaylePervos@ipc.org
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March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
Registration Lists
free
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Preshow List Available: March 6, 2009 Postshow List Available: May 1, 2009 Order Online
Order online at www.IPCAPEXEXPO.org/list or complete the following form.
Each exhibiting company at the event has the exclusive opportunity to order a FREE copy of the preregistered and postshow verified attendee lists for the event. Order yours today! Use the preregistered attendee list to send your show-specific promotional material to motivated and highly qualified individuals, ready to do business with you! This list is available March 6, 2009 and must be requested by March 18, 2009. After the show, let your investment continue by using the postshow verified attendee list to reach out to those that may not have had the chance to stop by your booth! This list is available May 1, 2009 and must be requested by June 3, 2009.
List Rental Policy: All lists are the sole property of IPC. They are available for a one-time use to exhibitors, and are not to be incorporated into the exhibiting company’s database in any part. By requesting lists, you agree not to share, sell or copy any part of the list. Publicizing your participation in other trade shows using these lists is expressly forbidden. Companies who violate this policy will be required to use a bonded mail house for three consecutive years following the violations. The mail house will receive the list from IPC for a one-time use only after approval from IPC of the mailing piece. This includes direct mail and e-mail. Registration lists are provided by e-mail as a Microsoft Excel file. Lists include Name, Title, Company Name, Street Address, City, State/Province, Zip/Postal Code and Country. Lists will not include exhibitor booth staff. E-mail addresses will be included for those attendees that indicate they wish to receive e-mails from exhibitors. You may use these e-mail addresses for a one-time, e-mail broadcast only. These individuals may also be included in a one-time hard copy mailing as well.
3 o YES, please send me the preshow and postshow registration lists when available. Company:______________________________________________________________________ Booth #:_________________________ Contact Name:_________________________________________________________________________________________________ Phone:_________________________________________________ E-mail :________________________________________________
By signing this order form, I understand IPC’s policy governing use of mailing lists and agree to be bound by the policy and terms of use listed on this form. Signature:_ ___________________________________________________________________________________________________ Date:_ _______________________________________________________________________________________________________
Return form to: Kim DiCianni Phone: +1 847-597-2823 Fax: +1 847-597-2888 E-mail: KimDiCianni@ipc.org
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March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
Media Information
free
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Reach Qualified Prospects Through the Trade Press An inexpensive way to reach qualified prospects and get them to your booth is through the trade press. Increase your exposure regionally and internationally. Here are some easy activities you can initiate to gain favorable targeted coverage in various trade media.
PRESHOW PUBLICITY
How To Write A Media Release
News Release Upload your company’s news releases into the online exhibit hall (page 8), and send the news releases to all publications that support the show (pages 25-26).
When writing a media release, it is helpful to follow these guidelines to ensure that your piece is published:
ON-SITE PUBLICITY Media Kits Deliver a supply of your media kits to IPC’s press office on-site. Members of the media stop there before touring the exhibit floor. Material can be dropped off in the press office beginning Tuesday, March 31. The office will be staffed during show hours.
• •
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Press Conferences Schedule a press conference to announce major changes in management, ownership, mergers, buyouts, etc. New product announcements or changes in existing products are good topics for a briefing, but be careful not to package a small change as a big one. To schedule a press conference, use the form on the next page. Requests must be received before February 28, 2009.
•
• •
Make sure lines of type are double-spaced. Use proper capitalization. Decide which publications should receive your release, then contact them to find out their deadlines. See the supporting trade publications’ contact names and addresses in this section of the manual. Include the following information in your piece: - Your company name and the individual/group submitting the release. - The purpose of the release (new company, expansion, merger, new product, financial happenings, etc.). - An upcoming event/product release, including the day and month. - Include your organization’s contact person and phone number at the top of the page. Make sure the release follows the form of a news article. Its purpose is to inform the reader, beginning with the most pertinent information, targeted and brief. If you include a photo with your release, identify everyone in the photo from left to right. Do not try to sell anything in your media release. It is for informational and newsworthy purposes only.
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 23
March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
TM
Press Conference Requests
free
➲
DUE: February 28, 2009 Order Online
Submit your request online at www.IPCAPEXEXPO.org/pressconference or complete the following form.
Have a major announcement to share? Schedule a press conference at the show. It is recommended that exhibitors hold press conferences in the Media Office; however, in-booth conferences may be scheduled as well. The press conference schedule will be sent to all registered press prior to the show. In
addition, the schedule will appear on the show Web site and on signage at the show site. While we do our best to accommodate all requests, all press conferences will be scheduled on a first come, first served basis.
Company___________________________________________________________________________ Booth #_ ___________________ Contact Person _________________________________________________________________________________________________ Address _ _____________________________________________________________________________________________________ City/State/Zip/Country____________________________________________________________________________________________ Phone_ ___________________________________________ E-mail_______________________________________________________
General topic of the press conference (new product release, company news): _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ _________________________________________________________________________________________________ Preferred Day:
o Tuesday*
o Wednesday
Preferred Time:
o Morning
o Afternoon
Preferred Location: o Media Office
o Thursday
o In Booth
*Please note, Tuesday morning press conferences may only take place in the Media Office (unless scheduled after 10:00 am).
Return form to: Gayle Pervos Phone: +1 847-597-2829 Fax: +1 847-615-5629 E-mail: MediaRelations@ipc.org
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 24
March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
TM
Supporting Publications Below is a list of editorial contacts for key media outlets that cover our industry.
IPC SHOW WEB SITE
CIRCUITNET
EMTWorldWide
Media Relations 3000 Lakeside Dr., Suite 309 S Bannockburn, IL 60015 Phone: +1 847-597-2829 Fax: +1 847-615-5629 E-mail: MediaRelations@ipc.org
Jeff Ferry, Publisher 135 Ward Hill Avenue Haverhill, MA 01835 Phone: +1 843-682-4755 E-mail: jferry@circuitnet.com
ADHESIVES & SEALANTS INDUSTRY
Darryl Seland, Associate Publisher 600 Willowbrook Lane Suite 610 West Chester, PA 19382 E-mail: darryl@circuitree.com
Tim Fryer, Editor IML Group Blair House High Street Tonbridge, Kent TN9 1BQ Phone: +44 1732 359990 Fax: +44 1732 770049 E-mail: tim.fryer@imlgroup.co.uk
Brian Hayes, Managing Editor 6075 B Glick Road Powell, OH 43065 Phone: +1 614-789-1881 Fax: +1 248-502-2120 E-mail: hayesb@bnpmedia.com
ADVANCED PACKAGING Gail Flower, Editor-in-Chief Pennwell Publishing 98 Spit Brook Road Nashua, NH 03062 Phone: +1 603-891-9395 Fax: +1 603-891-9328 E-mail: gailf@pennwell.com
CHIP SCALE REVIEW Terrence Thompson, Editor/Assoc. Publisher 2303 Randall Road Carpentersville, IL 60110-3448 E-mail: tethompson@aol.com
CIRCUIT CELLAR C.J. Abate 4 Park Street Vernon, CT 06066 Phone: +1 860-875-2199 Fax: +1 860-871-0411 E-mail: cj@circuitcellar.com
CIRCUITS ASSEMBLY Michael Buetow, Editor-in-Chief 2400 Lake Park Drive Suite 440 Smyrna, GA 30080 Phone: +1 617-327-4702 Fax: +1 678-589-8850 E-mail: mbuetow@upmediagroup.com
CIRCUITREE
EMASIAMAG.COM EMASIA-CHINA.COM Chen Yan Peng, Executive Editor Room 701-06 7/F Tower W1 Oriental Plaza, # 1 Beijing, China 100738 Phone: +86 10 8520 8716 E-mail: yanpeng.chen@rbi-asia.com
EMCHINA.ORG.CN David Yang, President 16 Jianguomenwai Boulevard Suite 511, Building A Park Avenue Plaza Chaoyang District Beijing, China 100022 Phone: +86 13 50138 3675 E-mail: davidyang@emchina.org.cn
EQUIPMENT PROTECTION Shannon Given, Director of Content 7355 E. Orchard Road, Suite 100 Greenwood Village, CO 80111 Phone: 800-803-9488 Fax: +1 720-528-3771/3525 E-mail: softpub@infowebcom.com
GLOBAL SMT & PACKAGING Trevor Galbraith, Editor-in-Chief P.O. Box 7979 Naples, Fl 34112 Phone: +1 239-567-9736 Fax: +1 239-793-1959 E-mail: news@globalsmt.net
I-CONNECT007 Steve Gold, Publisher/Editor P.O. Box 50 Seaside, OR 97138 Phone: +1 530-852-7076 Fax: +1 309-412-4815 E-mail: steve@iconnect007.com
EMSNOW
JEI
(Europe) Phil Stoten Phone: +44 7768 31811 E-mail: pstoten@emsnow.com
(Japan) Liu Ying Dempa Publications 1-11-15 Higashi-Gotanda Shingawa-Ku, Tokyo 141-8715 Phone: +81(3)3445-6139 Fax: +81(3)3447-4666 E-mail: aei@dempa.co.jp
(U.S.) Kimberly Graham 109 Parkwood Ln Negaunee, MI 49866 Phone: +1 810-275-4788 E-mail: kgraham@emsnow.com
continued on next page
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 25
TM
March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
Supporting Publications (continued) MATERIALS ENGINEERING NEWS
PRINTED CIRCUIT JOURNAL
THERMAL NEWS
Shannon Given, Director of Content 7355 E. Orchard Road Suite 100 Greenwood Village, CO 80111 Phone: 800-803-9488 Fax: +1 720-528-3771/3525 E-mail: softpub@infowebcom.com
Mariko Nakazawa, Editor Printed Circuit Journal Co. Ltd. 2-20-1 Amanuma, Suginami-ku Tokyo 167-0032, Japan Phone: +81 3 3393 1341 Fax: +81 33392 3721 E-mail: seattle@ginga.net
Shannon Given, Director of Content 7355 E. Orchard Road, Suite 100 Greenwood Village, CO 80111 Phone: 800-803-9488 Fax: +1 720-528-3771 E-mail: softpub@infowebcom.com
MEDICAL PRODUCT OUTSOURCING
PRINTED CIRCUIT WORLD SURFACE MOUNTING WORLD
Walter Salm, Editor 10 Gay Street Phoenixville, PA 19460 Phone: +1 610-783-6100 Fax: +1 610-783-0317 E-mail: ustech@gim.net
Jennifer Whitney, Editor 70 Hilltop Road, Floor 3 Ramsey, NJ 07446 Phone: +1 201-825-2552 Fax: +1 201-825-0553 E-mail: jwhitney@rodpub.com
METAL FINISHING Reginald Tucker 360 Park Avenue South New York, NY 10010 Phone: +1 212-633-3100 Fax: +1 212-633-3140 E-mail: re.tucker@elsevier.com
PRINTED CIRCUIT DESIGN & FAB Kathleen Nargi-Toth 2400 Lake Park Drive, Suite 440 Smyrna, GA 30080 Phone: +1 678-589-8866 Fax: +1 678-589-8850 E-mail: knargitoth@upmediagroup.com
(China) Bernard Yuen E-mail: bernardyuen@wellinkmedia.com
SMT – SURFACE MOUNT TECHNOLOGY Gail Flower, Editor-in-Chief Pennwell Publishing 98 Spit Brook Road Nashua, NH 03062 Phone: +1 603-891-9395 Fax: +1 603-891-9328 E-mail: gailf@pennwell.com
U.S. TECH
WIRING HARNESS NEWS Marilyn Magowan, Managing Editor Phone: +1 262-394-5558 Fax: +1 888-709-8179 E-mail: marilynmagowan@yahoo.com
TEST & MEASUREMENT WORLD Rick Nelson, Chief Editor 225 Wyman Street Waltham, MA 02454 Phone: +1 781-734-8423 Fax: +1 781-290-8423 E-mail: rnelson@reedbusiness.com
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 26
TM
March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
IPC Awards — Call for Nominations DUE: February 4, 2009 Give your company and colleagues the recognition they deserve! Highlight your company’s and colleagues’ special achievements by participating in the awards programs taking place at this event. As more information becomes available, it will be posted on the event Web site at www.IPCAPEXEXPO.org.
Corporate Awards In 2007, IPC introduced two new awards: the Peter Sarmanian and Stan Plzak Corporate Recognition Awards, to recognize the contributions and support of companies. IPC Peter Sarmanian Corporate Recognition Award Named for past IPC Board Chairman Peter Sarmanian (former president of Printed Circuit Corp) this award recognizes an IPC member corporation in the printed board industry that has taken a leadership role and made contributions to the industry while demonstrating support of IPC through participation in technical and/or management programs. Previous recepients: 2008 Colonial Circuits Inc.; 2007 Rockwell Collins. IPC Stan Plzak Corporate Recognition Award Named for past IPC Board Chairman Stan Plzak (former president of Pensar Corporation and a founding member of the IPC Electronics Manufacturing Services Industry Management Council). This award honors a corporation (or division) in the electronics assembly industry (supplier, EMS company or OEM) that has taken initiative to actively contribute to enhancing the industry while demonstrating support of IPC through participation in technical and/or management programs. Previous recepients: 2008 Lockheed Martin; 2007 L-3 Communications. In addition to these corporate awards, IPC seeks to recognize the contributions of our many volunteers. The awards will be presented at the show luncheons taking place Monday, March 30 through Wednesday, April 1.
Individual Awards The IPC Raymond E. Pritchard Hall of Fame Award is given to an individual in recognition of the highest level of achievement, extraordinary contributions and distinguished service to IPC. The nominee must support the advancement of the industry, including a spirit of mutual esteem and respect among members. The President’s Award is given to IPC members who have exhibited ongoing leadership in IPC and have made significant contributions to the association and the electronics interconnect industry. Individuals may receive this award only once. Committee Leadership Awards are presented to committee chairs upon completion of a standard or specific program. Any chair is eligible. This award can also be presented to an outgoing chairman who has made contributions over a period of time. Distinguished Committee Service (DCS) Awards are presented to IPC committee members who have made an exceptional contribution to a specific standard or other IPC program. Any person who is actively involved on an IPC committee is eligible, except members of the IPC board. The Special Recognition Award is given to individuals who have made exceptional contributions to an IPC program or to the industry. Individuals or companies receiving special recognition awards for work on a standard will have provided an extra level of assistance beyond the DCS level. Nominations must include the name and company of the candidate and a statement describing how the nominee meets award criteria, what the contribution was or why the member deserves recognition. All nominations are confidential. For more information, visit www.ipc.org/awards. Submit nominations by February 4, 2009 to awards@ipc.org.
Questions? Kim Sterling Phone: +1 847-597-2805 E-mail: KimSterling@ipc.org
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 27
G et R eady…
April 2008
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for Test & Measurement World’s 2009 Awards
Test & Measurement World’s annual awards honor innovative Test, Measurement, and Inspection products, services, and professionals in the electronics industry. Finalists are chosen by T&MW editors, and winners are selected by a vote of our readers and editorial staff.
BEST in TEST
est in Test Product Awards B Honors top products and services released by electronics companies in the past year
Test Product of the Year Given to the Best in Test winner with the highest number of votes st of Time Award Recognizes Te a product that continues to provide state-of-the-art performance at least five years after its introduction Test Engineer of the Year Awarded to an outstanding technical leader
The 2009 Test Engineer of the Year finalists are in! Congratulations to: Eddie Abshire
Vince McGarry
Jeff Greenberg
Mark Pearson
St. Jude Medical Ford Motor
Seagate Technology Sanmina-SCI
Jay Sayre
Battelle Memorial Institute
David Seiler
National Institute of Standards and Technology
Cast your vote for the top talent The winning engineer will be featured in the April 2009 issue of Test & Measurement World and a $10,000 educational grant will be given to an engineering school of the winner’s choosing, courtesy of National Instruments. To vote, go to http://www.tmworld.com/teoty by December 5th.
Best in Test finalists will be announced on TMWorld.com on December 22nd and in the December/January 2009 issue of T&MW. Winners in all categories will be announced on TMWorld.com on April 1st and in the April 2009 issue. To nominate a product for the Best in Test Awards, visit our Awards page at http://www.tmworld.com/awards by November 5th, 2008
SPONSORED BY
®
TMWorld.com The Magazine for Quality in Electronics
Is this YOUR customer?
If so, DON’T enter the CIRCUITS ASSEMBLY Service Excellence Awards Registration closes Nov. 21. Info: Chelsey Drysdale at cdrysdale@upmediagroup.com, or visit circuitsassembly.com/sea Those who stink at customer service need not apply.
March 29 – April 2, 2009 Mandalay Bay Resort & Convention Center, Las Vegas, Nevada www.IPCAPEXEXPO.org
TM
Meeting Room Requests Order Online
To request meeting space, go to www.IPCAPEXEXPO.org/meetings or complete the following form.
Hospitality Policy
Violations
For more than 50 years, IPC has been consistent in its policy requesting that no one conduct or sponsor hospitality events at IPC events. Any function that is not part of the “official program” is prohibited. The prohibited functions may include, but are not limited to: banquets, breakfasts, luncheons, parties, hospitality suites, meetings, seminars, technical programs, sporting events, social functions or any other program during the event, from the first meeting to the close of the event. Meetings must receive authorization from IPC Show Management.
What is allowed? • • • • • •
Providing a place where only employees may eat lunch and/or unwind at the end of the day, Staff meetings (training or informational), Sales Representative meetings (training or informational), Meetings with your company’s distributors or manufacturer’s representatives, Treating a few customers, 10 people maximum (including staff) to a meal at a public restaurant — not in a hotel meeting room, Holding one-on-one customer meetings.
Nature of meeting: o Staff Only Break Room o Staff Training/Meeting o Sales Staff Training/Meeting Meeting type:
Any company found in violation of the IPC Hospitality Policy will be subject to the following, for the following year’s event: • • •
Company will be moved to the end of the space selection process (regardless of lottery number drawn). Booth size will be reduced by 50%. May be barred from exhibiting altogether.
IPC official hotels are obligated, under the IPC contract, to notify IPC of any requests for function space at their property during the IPC APEX EXPO event. All hotels will require an official authorization letter from IPC Show Management is required in accordance with the IPC Hospitality Policy. Once you have received an authorization, all further correspondence regarding your meeting space and meeting requirements must be communicated directly with the hotel. You are responsible for booking your own meeting room.
o Distributor/Manufacturer’s Representative Meeting o One-on-one Customer Meetings o Other (please specify) ______________________________
o Breakfast o Lunch o Dinner o Reception o Other (please specify) ____________________________________________________________
Location of meeting:_________________________________________________________________________________ Date of meeting: ______________________________________ Time of meeting:
Start: ____________o am
o pm
End: _____________o am
o pm
By submitting a request for Meeting Room Authorization, I certify that I have read and understand the IPC Hospitality Policy, and will comply. My company’s meetings fall within the guidelines of the policy and I understand the consequences of any violation. Authorized Signature: ______________________________________________________________________ Date: _______________________
Return form to: Angela Cassata Phone: +1 847-597-2824 Fax: +1 847-615-5624 E-mail: AngelaCassata@ipc.org
DESIGN • PRINTED BOARDS • ELECTRONICS ASSEMBLY • TEST 28
C E T
L O HN
C Y OG
R E ENT
ITC — A prestigious opportunity to promote your new products and services
Get the recognition your company’s innovative products and services deserve! The products or services selected by the ITC Review Board are displayed near the entrance to the exhibit hall. All attendees will see the selected companies before they even set foot on the show floor! If your company is exhibiting at the event, and is a member of IPC, you’re qualified to apply! Apply today! www.IPCAPEXEXPO.org/ITC For more information, contact: Sarah Martino, CEM +1 847-597-2831 SarahMartino@ipc.org
Mandalay Bay Resort & Convention Center Las Vegas, Nevada
Conference & Exhibition March 31–April 2, 2009
Meetings March 29–April 2, 2009
MAXIMIZE YOUR MARKETING SUCCESS... Advertise in the Show Directory! You don’t need to build a grander, taller, more lavish booth to make people take notice — get their attention before they even walk on the exhibit floor! The Show Directory is a proven, lasting resource for attendees. Best of all, the Directory is referenced throughout the year to seek needed suppliers, products and services. Reserve your advertising space today, and enjoy referrals all year long! Secure your ad today! www.IPCAPEXEXPO.org/Ad For more information, contact: Mary Mac Kinnon +1 847-597-2886 MaryMacKinnon@ipc.org