Visionnaire Around Issue Zero by Visionnaire Home Philosophy

ISSUE 0

ANNIVERSARY

Lifestyle | Design

Interiors |

Fine Art

Art Design

BRAND POSITIONING

& HERITAGE

ART DIRECTION

& HAND-CRAFTED PRODUCTION

FAIRS

AND EVENTS &

POETIC DESIGN

PARTNERSHIP

ITEMS

39 43

EDITORIALS & AWARDS

INTERIOR DESIGN PROJECTS

& STORES

THE BRAND KNOWLEDGE HIGHLIGHTS STYLE CODE

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THE BRAND - BRAND POSITIONING

VISIONNAIRE IS AN ITALIAN META-LUXURY DESIGN BRAND BESPOKE SOLUTIONS FOR VISIONARY DREAMERS

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YESTERDAY, TODAY, TOMORROW

1959

: marks the founding of the historic Italian

company IPE, by the brothers Pompeo, Carlo and Vittorio Cavalli. Their entrepreneurial adventure in the world of furnishings, specializing in upholstered pieces marked by unrivaled engineering and stylistic innovation for the times, was a great success. During the 1970s the second generation of the family joined the firm, represented by Vittorio’s son, Luigi Cavalli, who envisioned and implemented the brand’s expansion on an international scale. Halfway through the 1990s Luigi’s children, Leopold and Eleonore, became involved, launching a new initiative with their father which led to the birth of Visionnaire in 2004. The new operation involved offerings with a purely original character: an anomaly within the galaxy of Made in Italy brands – and elsewhere – generating products of extroverted design, with the ability to define – as the first of the first. A field of action that would extend from the painstaking formulation of each individual object, to its projection into the environmental dimension, producing detailed volumes of every size, designed to respond to an infinite range of personal requirements. Hence, Visionnaire has created a totally unique concept driven by a tailor made approach, fastidious refinement, inventive ideas and exceptional workmanship, and turned it into a true trademark, and in the process, redefining the term “luxury” in utterly unprecedented ways. Visionnaire envisions new worlds focused upon individual identities, and in so doing, sets a new bar for successful residential design. In short, it represents the pinnacle of reference, guiding a revolution of taste in the realm of interiors, but more importantly codifying the principles for a new philosophy of life.

Visionnaire is Full Home Design. Visionnaire is Bespoke Luxury. Visionnaire is Lifestyle. Visionnaire is Wellbeing. Visionnaire sets a style – creates a new language – that has a character of unexpected invention, formulated to reveal an expressive universe that knows no thematic bounds and places no restrictions on experimental investigation. The force of this way of interpreting an entrepreneurial mission lies in the ability to forge beyond limits, to extend the company’s action over the threshold of the possible, fulfilling desires and visions previously relegated to the realm of the unachievable. Visionnaire loves complexity, finding solutions through extreme research, bringing together distant worlds and combining the multiple forms of art with the positive excitement found in the dimension of dreams. Since 2010 Visionnaire has included stakeholders from international investment funds but the brand’s primary orientation and characteristics have remained unchanged: its creative action, communication and spread have been further expanded, taking on the character of a truly unique phenomenon. Today, capitalizing on the experience gained throughout its rich history, and reflecting upon the key concepts of its approach, Visionnaire has encoded and conveyed its foundational values, expressed through ten programmatic tenets.

IPE took part in the first edition of the Salone Internazionale del Mobile in Milan with the Mercury armchair, designed by the sculptor Rito Valla: art and design find a new, completely original formula of interaction in this unique proposal. On the left: Domus 406, September 1963, page 58; Domus 408, November 1963, page 65; Rivista Dell’Arredamento 107, November 1963.

THE BRAND - HERITAGE

At Zola Predosa (Bologna), the historic Italian company IPE was founded by the brothers Carlo, Pompeo and Vittorio Cavalli.

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KNOWLEDGE - ART DIRECTION

our objects develop intangible imaginaries and tangible uses

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lexibility, professionalism, Italian craftsmanship and the design and creation of “bespoke luxury” to satisfy the demands of the most exacting customers. Visionnaire is able to fulfill the most particular requests, and after satisfying a customer’s wishes often takes the opportunity to make it the basis of a new collection. Visionnaire is synonymous with manufacturing and high Italian tailoring, the mark of the best “Made in Italy”. Products are hand - made and / or hand-sewn, according to a long engineering process that takes place inside the Maison’s style and design department. They are hand crafted by the best Italian “craftsmanship couturier”, carefully chosen

by our holding company, IPE srl., which has been in the field since 1959. The selection of materials and development of new technologies have always been an essential aspect for Visionnaire when launching a new collection. Treatments and procedures on unique metal parts of the industry always at the forefront of luxury lifestyle. From modelling, where the forms are made with multiple operations such as laser cutting and plasma technology, industrial mechanics techniques, such as fusion, printing, turning, curving and incisions, to the multiple processes that always end with manual processes to guarantee uniqueness and

prestige. Essential to the finishing process, in order to ensure a continuous search of colours and different textures. The materials used, like stainless steel, brass and aluminium, are always chosen to optimize the structures, the allure and the product’s performance.

KNOWLEDGE - HAND-CRAFTED PRODUCTION

to manipulate matter, to shape and transform it, making it become the tangible essence of a new creation 10

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he production line is structured according to the model of the distributed factory â&#x20AC;&#x201C; split into segments that are always, inevitably, interconnected â&#x20AC;&#x201C; to systematically deploy the various strata of highly qualified expertise of the individual production districts of the Italian peninsula, concentrating on the loftiest levels of excellence.

KNOWLEDGE - HAND-CRAFTED PRODUCTION

e constantly strive to invest in relationships that ensure this quality, continuing to reinforce fertile ties with territories of specialization and their extraordinary cultural resources.

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HIGHLIGHTS - FAIRS AND EVENTS

CULTURE

DESIGN

OBJECT NATURE

EXPERIENCE

CONTAMINATION

LUXURY UNIQUENESS

INGENUITY

VISION

DECÀLOGO A

n exceptional project that takes the guise of a collectible book, in a numbered edition that outlines the ten basic and indispensable values of the company. The volume – titled “Decàlogue” – is the result of an effort that includes various contributions: editorial coordination by Barbara Brondi & Marco Rainò, outstanding photography by Delfino Sisto Legnani, and the critical viewpoints of Felix Burrichter, Leon Sun and Natalia Timasheva.

Ten foundation values. Ten programmatic precepts. Entrepreneurial energy blends with the poetry of the creative act. Each of the key concepts of the Visionnaire philosophy is defined through a sequence of words that express a vision, with the force of a credo. To narrate our own roots, to verify our identity, to outline the trajectories of an ambitious future.

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SALONE DEL MOBILE. MILANO 2019 ANNIVERSARY COLLECTION

he year 2019 was one of anniversaries for IPE-Visionnaire: the mother company IPE was founded 60 years ago, while Visionnaire, its exclusive brand, celebrated its 15th birthday. For the 58th edition of the Salone Internazionale del Mobile in Milan and the Fuorisalone 2019, these milestones have been commemorated with a series of original initiatives. The new Visionnaire collection, titled Anniversary for the occasion, includes over 80 products, mostly created for indoor/ outdoor residential projects but also covering a specific selection for the contract sector.

HIGHLIGHTS - FAIRS AND EVENTS

The art direction by Eleonore Cavalli developed a horizon of new proposals, the result of work commissioned to Italian designers Alessandro La Spada, Roberto Lazzeroni, Marco Piva, Armando Bruno – in a duo with Alberto Torres – Mauro Lipparini, Giuseppe Viganò, Fabio Bonfà, and the international designers Steve Leung and Maria Serebryanaya with Roberta Verteramo. Moving forward with its focus on bespoke craftsmanship and maniacal attention to detail, Visionnaire introduced several important creative and stylistic innovations in Anniversary. In the area of experimentation, the combination of different materials generated results of great impact: innovative cement coatings that broadcast luminous highlights from bronze are combined with “inlays” of “liquid” metals on marble surfaces, while precious and exclusive semi-precious stones – like the 4 seasons – alternate with abonos fossil wood with an open-pore finish. Among the unusual decorative themes, the silhouettes of mountain peaks returned in the irregular embroidery of portions of furniture, taking on the identity of a visual signature to enhance headboards, for example, or the textile shades that complete some of the light sources.

Top: Visionnaire stand external view. Bottom left: Kylo dining room designed by Alessandro La Spada. Bottom right: Ca’ Foscari livingroom designed by Alessandro La Spada and Steve Leung.

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ON A SUSTAINABLE PATH

Wall Street writing desk designed by Roberto Lazzeroni

isionnaire has been ISO 9001 certified since 2011 and this year obtained FSC™ Forest Stewardship Council™ and PEFC™ Program for Endorsement of Forest Certification to demonstrate its loyalty in achieving the global goal to direct the market towards a responsible management of forest heritage. The Visionnaire iconic products Oberon, Perkins, Versailles and Wall Street, part of the special immersive installation “Vision”, could be FSC™ certified.

ACCESSORIES capsule collection

new accessories capsule is the result of an original narrative approach that translates into an expressive Art Design vocabulary; the objects in this range – sculptural and functional at the same time – are made of noble materials like ceramics, stone, bronze and Murano glass, taking on the forms of a vivid panoply of vases, centerpieces, trays and object caddies designed by some of the most interesting new talents on the international scene, such as Zanellato/Bortotto, Stories of Italy, Gum Design, Fausto Salvi, Marta Giardini, Ivan Baj, Claire Frechet, Inderjeet Sandhu, Olivia Walker and Sara Ricciardi.

HIGHLIGHTS - FAIRS AND EVENTS

METAMORFOSI Sara Ricciardi

EQUILIBRI CIPRIA Zanellato e Bortotto

MIRTUS Ivan Baj

SWING Fausto Salvi

MECCANISMI Gumdesign

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HIGHLIGHTS - FAIRS AND EVENTS

VISION T

he historic flagship store in Milan, a space of 2000 square meters created inside the former Cinema Cavour, designed in 1962 by Vittorio Viganò, came alive with a surprising architectural installation titled “Vision”, featuring a series of video projections created for the occasion: this part of the space, poetic and theatrical at the same e, contains the brand’s offerings of furniture

and accessories, with a specific focus on fifteen Visionnaire “icons,” a tribute to the brand’s history of invention and production at the 15th anniversary of its founding. The 10 videos that interpret the ten values of the Decàlogue have been created as multimedia artworks that convey the viewer into an immersive psychedelic voyage; each video captures a concept, starting with a symbolic

material subject that is transformed into a pattern, a forceful metaphorical composition. Hands, bodies, natural elements and architecture weave the tenets of the Decàlogue into visual form.

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SALONE DEL MOBILE . SHANGHAI 2019 ANNIVERSARY COLLECTION

he brand confirmed its place amongst the 100 companies that were on hand this year for the fourth edition of I Saloni Shanghai, from 20 to 22 November 2019, with a booth in the prestigious Central Hall CH10, presenting a selection of the new Anniversary collection specific for the contract sector. In continuity with the Greenery and Respiro collections – released respectively in 2017 and 2018 – the Anniversary series reflects the desire to interpret the contemporary world through a progressive synthesis of forms in balance with nature. The new range of products and accessories – increasingly marked by fine craftsmanship and precious materials honed

HIGHLIGHTS - FAIRS AND EVENTS

with innovative technological processes – reflects a uniquely expressive evolution, the first to specifically interpret the concept of “metaluxury,” bringing out the deeper values of the brand formulated in this anniversary year through the artistic Decàlogue volume. The displays featured a selection of exclusive finishes specially developed for the APAC market.

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GALA DINNER AT BVLGARI

o celebrate the Anniversary in Shanghai, on November 21st there was a gala dinner by invitation only for the press, the best clients and institutional representatives, held at the restaurant of chef Niko Romito at the Bulgari Hotel in partnership with Gruppo Bellavista.

INTERNI DESIGN TALK “ITALIAN DESIGN FACTORIES”

leonore Cavalli, Visionnaire Art Director, took a speech at Interni Design talk moderated by Gilda Bojardi in the Shanghai Exhibition Centre. Many representatives of important companies took part in the talk on the “Italian Design Factories”.

HIGHLIGHTS - FAIRS AND EVENTS

ANNIVERSARY GALA DINNER AT ITALIAN EMBASSY IN MOSCOW

isionnaire this year received press and partners in the Italian Embassy in Moscow - a place that best represents the Italian culture and institutions in the Russian Federation- for an exclusive gala dinner with the attendance of the Ambassador Mr. Pasquale Terracciano and his wife Mrs. Karen Terracciano. Visionnaire shares with the Embassy the value of Culture and strongly believes in the diffusion of the Italian savoir faire in the world. As the Embassy creates important relationships between countries and institutions, we fulfill the intention of encouraging dialogue among individuals, to activate stimuli that can be useful for the acquisition of new tools of knowledge.

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Celebrating the convergence between art and design

HIGHLIGHTS - FAIRS AND EVENTS

THE GARDEN OF BEAUTY IL PAVONE V

isionnaire chose Design Miami and Art Basel for the official unveiling of Il Pavone. The capsule collection designed by Los Angeles based artist and designer Marc Ange is an ode to the romantic and seductive beauty of the peacock. The collection was presented

for the first time at the Visionnaire flagship store in Miami this December 2019, with an exhibit entitled The Garden of Beauty, which was open to the public from December 2nd to December 8th, paying tribute to both Design Miami and Art Basel.

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l Pavone is the king of the encounter. A limited edition throne created in the image of a peacock, notorious for its dramatic beauty and sublime plumage, the ceremonial chair explores the idea of seduction without compromise. The collection draws inspiration from the “Theory of Handicap”, an evolutionary hypothesis which examines the costliness of advertised ornament in the animal kingdom. The peacock, with its wild and colorful feathers, leads a brazen and extravagant existence in the face of possible danger. The beautiful bird does not hide, and has no endowments in self defense; his kind chooses form over function, and vanity over sanctuary. Marc Ange’s ode to this innate beauty, Il Pavone, uses 70’s vintage inspired camel leather, vibrant blue and green custom Visionnaire fabrics, and brass coated in regal bronze plating, to give life to an allegorical convergence of Art & Design. Il Pavone Armchair series has been presented as a fleet of five, and an aesthetically conservative version of the solitaire throne. Together, the six pieces from the capsule collection create the pinnacle of a verdure journey through The Garden of Beauty.

HIGHLIGHTS - FAIRS AND EVENTS

COCKTAIL PARTY

he Garden of Beauty debuted at the Visionnaire flagship store in Miami with a private cocktail party on December 4th, 2019. The DJ set by Mia Moretti accompanied the event and the Pavone throne turned into an attractive photowall for all the guests.

FOUNDER AND CEO Leopoldo Cavalli

ART DIRECTOR Eleonore Cavalli

BUSINESS DEVELOPMENT MANAGER - AMERICAS Lorenzo Cascino

STORE MANAGER MIAMI Juan Carlos Navarro

BRAND AMBASSADOR Alessandro Fabio Saponaro

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PARTNERSHIP THE PEACOCK AT FAENA HOTEL MIAMI

fter its debut during Miami Art Basel, the Pavone throne, designed by Marc Ange for Visionnaire, continues its journey. This unique artwork, created in the image of a peacock, was exhibited in the famous lobby of the Faena Hotel in Miami Beach, during New Yearâ&#x20AC;&#x2122;s Eve Week.

HIGHLIGHTS - PARTNERSHIP

BAGLIETTO. EXCLUSIVE PROJECT AT MONACO YACHT SHOW

he project has launched as an absolute preview at the Monaco Boat Show during the Baglietto press conference held at Monte Carlo Bay Hotel on 26th September. “In our recent experience in the field of boats,” comments Eleonore Cavalli, Visionnaire Art Director, “we have observed a growing demand by our customers to recreate home interiors in their yachts. The desire to live their lives both on board and at home with the same level of everyday comfort and wellbeing is certainly the aspect that has brought these two worlds into contact. It was with this spirit that we developed the 48 m T-line Motor Yacht interior design project for Baglietto boat builders.”

30 _CINEMA AREA

_LIVING ROOM

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Visionnaire & Rolls Royce Motor Cars

he Company collaborated with Rolls Royce Motor Cars during Monterey Car Week 2019 to deliver an unparalleled show of luxury, made in Italy. Visitors could experience the brandâ&#x20AC;&#x2122;s refined furniture design solutions at the Luxury Pop-up Boutique, in the Luxury VIP Lounge at the Quail and at the Villa.

HIGHLIGHTS - PARTNERSHIP

The Lamborghini Lounge at Porto Cervo

Bentley at Beverly Hills

isionnaire in partnership with three between the most important worldwide car brands. The Lamborghini Lounge in Porto Cervo is located on the Promenade du Port: this space has been designed to welcome an international clientele throughout the summer and here the furnishing objects by Visionnaire interacted as part of a whole, every single element was characterized by a remarkable capacity for integration with the environment, without renouncing to express its own precise and decisive personality.

n August 22nd 2019, Visionnare joined Bentley at the home of Jess and Gunnar Peterson in Beverly Hills, California in celebration of the official launch of the new Bentley 2020 Flying Spur. Visionnaire was proud to share their collaboration for the affair, setting the scene for an evening of luxury and innovative design with a curated selection of pieces.

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Everyday evocative T

he setting for the new Visionnaire campaign, which appears in magazines and digital channels all over the world as from September 2019, is Villa Arconati. A historical location, defined as the “petite Versailles italienne”, located in Bollate, just 10 Km from Milan and now a national monument. It was originally owned by Galeazzo Arconati who, in 1621, redesigned the gardens taking inspiration from those of Versailles and who used drawings by Leonardo da Vinci for the stables.

“We drew our inspiration from the atmospheres painted by the great Caravaggio. Light is the true protagonist of our campaign,” says Eleonore Cavalli, Visionnaire Art Director. “The poetical atmosphere that we sought to achieve originates from a wish to create a short circuit between this splendid location - purposely only dimly lit - and our product, conversely spotlighted with cool and overexposed light to underline its importance, guiding the observers’ eyes and creating an emotional language of light. In the case of the Cà Foscari bed, the light guides your eyes towards its special threedimensional headboard and creates this blackout between the Lombardy Baroque style, with its marvellous pastel colours, and the perspective effect of the stark light on the product. In the background, other furnishings make up the room, like the Rosemary armchairs, portrayed with light that is still cool, while softer and more natural. The intention is to create a new perspective order that will guide the eyes of the observer.”

The star products are: Cà Foscari living room, Cà Foscari bedroom, Kylo dining room, Babylon living room, Kobol wellness room, Anthem living room and Siegfried high bench. The narrative is enriched by the presence of millennial female figures who, according to their different origins - South American, Asian and African - symbolically interpret present-day society, expressing their individuality and their femininity in a contemporary way.

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POETIC STYLE SIEGFRID high bench I

n 2004 the Visionnaire collection was presented on the market for the first time. The new brand consisted of absolutely original offerings. Some of the pieces â&#x20AC;&#x201C; like the Siegfrid bench designed by Alessandro La Spada and Samuele Mazza â&#x20AC;&#x201C; are still bestsellers today, 15 years later. Visionnaire immediately makes its mark as a unique brand thanks to its sartorial approach, making exclusive ideas and impeccable workmanship its main features. Thanks to its posture and shape, clearly inspired by the royalty of a throne, Siegfrid is absolutely one of the most quintessential pieces of the brand.

POETIC STYLE - ITEMS

BRUNILDE wall lamp T

he Brunilde lighting family, available in a chandelier and applique version and designed by Alessandro La Spada, has stoked the imagination of Visionnaire’s customers thanks to the special shape of its curved horns and chromed brass lance. These special elements, have become truly iconic and have been used for creation of further products.

SVEVA chaise longue I

nspired by a sea wave, Giuseppe Viganò created the beautiful Sveva chaise longue. The sweeping stroke of its seat is one of the most distinctive, beloved features of this product. The Sveva chaise longue has a timeless elegance, presented here in a version with capitonnè seat and canopy in sangallo lace, all in white. It was chosen for a Visionnaire advertising campaign in 2013. This chaise longue, suitable for indoor and outdoor use, is reminiscent of French beaches.

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JASON and RAIDHO dining tables

he J a s o n dining table, designed by Roberto Lazzeroni, communicates a clean, minimalist design that is almost Japanese in nature. Its particular features are the curved workmanship of the base and the steel seams of the finely crafted inlays of three types of marble for the top (Invisible Grey, Verde Rameggiato, Rosso Levanto). These have different consistencies, creating an effect of dynamic highlights and warmth in a material that is normally considered static and cold. Visionnaire’s special workmanship in marble, glass, granite, onyx and semiprecious stones

like agate or amethyst, can transform “rough stones” from all over the world, into real works of art. The exclusivity and uniqueness of the natural material, and the complexity of the workmanship made them doubly unique. The processing produces not only the precision and the accuracy typical of a high-technology industry, but also give the original material further benefits that enhance the value of the product. The Raidho dining table, by Steve Leung is

a mix of materials that includes mosaics and inserts.

POETIC STYLE - ITEMS

AURORA console KENAZ low table In its continuous research for innovative solutions in surfaces’ finishing, Visionnaire explored the world of glass mosaic, using an unique exclusive approach sculpturing an authentic “drapery”, involving the wealth and brightness of micromosaic to produce a surface a worthy of a work of art.

The Kenaz low table, from the Capsule collection created by Steve Leung, is a little jewel because of the preciousness of the marbles selected for its top and the special spiral-shape of its pedestal.

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Photographer: Settimio Benedusi Hair and Make-up: Alessandra Poli Model: Olha Monchar @mpmanagement

POETIC STYLE - EDITORIALS

HOW THE WORLD SEES US S

pecial editorial projects and amazing advertorials with an eclectic style are, for Visionnaire, a moment of understanding of how the world sees us. These projects offer us the opportunity to interpret our product in contexts with an absolutely different taste. Pop scenography with bright colours, Zen atmospheres or street style settings allow us to imagine our world every day through the vision of others. Thatâ&#x20AC;&#x2122;s what happens to Excalibur table lamp, by Alessandro La Spada and Samuele Mazza, and to Arya sculpture here proposed in pure minimal context by Luisa Via Roma.

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Top Living Design, Italy, October 2019 Photo by Omar Sartor Styling by Daria Pandolfi Bottom Elle Decoration, China, November 2018 Photo by Tommaso Sartori Styling by Elisa Ossino Studio

POETIC STYLE - AWARDS

AWARDS FOR “BALIN”, “ELMO”, “GALDOR” AND “TAREG” MIRRORS AT NYCxDESIGN

TANYA CHAIR SCORES “ARCHITIZER A+AWARDS” TOP PRIZE

KOBOL WON TOP PRIZE AT ARCHIPRODUCTS DESIGN AWARDS 2018

“Balin”, “Elmo”, “Galdor” and ”Tareg” mirrors, designed by Armando Bruno for Visionnaire, proved highly popular with the public at NYCxDESIGN. The mirrors won the “Best Accessories” category of the Interior Design Magazine Awards, the prize presented each year at Pier 17 during New York Design Week.

The Tanya chair was selected as a winner in 2018. The Architizer A+Awards are the world’s largest awards program dedicated to recognizing the very best in architecture and products. Designed by Roberto Lazzeroni, Tanya took the Popular award in the Commercial Furniture category. Winners were announced on July 30th. In lieu of an awards celebration, 2018’s winning entries have been featured in the A+Awards book — a large compendium of this year’s winners — in addition to inclusion in Architizer’s A+Awards podcast, new this year.

With the goal of celebrating design excellence from around the world, the Archiproduct Design Awards honour innovation, craftsmanship, and the emotional power of design excellence across 14 categories. For its third iteration, more than 600 entries were received from 15 different countries, and the winners were selected by an elite panel of judges including Paola Navone, Mario Bellini, and India Mahdavi, to name just a few. The Visionnaire Kobol console received the distinction of being named a winner in the bathroom category.

AWARDS

OPERA TABLES WON THE AD’S GREAT DESIGN AWARD 2018

MARTY CONSOLE WON THE WALLPAPER* “BEST DREAM FACTORY”

FAUNA VASE WON TOP PRIZE AT ARCHIPRODUCTS DESIGN AWARDS 2019

Opera Table, designed by Alessandro La Spada, was presented with the AD Great Design award for 2018. Architectural Digest, a premiere global design authority, shares with their readers what they deem to be the most important products and projects each month. Recognizing that a select few deserve an even higher form of commendation, AD bestows upon them the Great Design Award, to further honour their exceptional design.

We were proudly starting the year 2019 by winning the iconic Dream Factory Award by Wallpaper*, with the Marty console, designed by Marco Piva.

Fauna, a sculptural vase collection by Sara Ricciardi in collaboration with Venini for Visionnaire, conquered the jury of ADA 2019 for its concept and design, winning the Décor category of the Archiproducts Design Awards 2019.

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