The Hat Channel Mag - July

e d a r g p u o t t n a W

T H AT O L D H AT ?

July 2020

PAGE 19

Create a master headpiece from your garden.

T H E G LO B A L MILLINERS NETWORK PAGE 9 An organisation of international milliners embark on a headwrap competition - ďŹ nd out more about the winners!

E XC LU S I V E

with

INTERVIEWS

D E B O R A H S T LO U I S OJ O M A I D E G W U PAGES 7 AND 16 Two remarkable and empowering women talk about their life in business!

Feature Article

THE SECRET LIFE OF A

PA N A M A withH AT the Panama Hat Company PAGE 12

W E LC O M E Dear Readers of The Hat Channel Magazine,

July brings so much; the dawn chorus, sensational views on our morning walks and a feeling of hope as we move forward out of lockdown. Grab your sun hat, shades, your copy of ‘The Hat Channel Magazine’ and you are ready for whatever the day brings.

but not all of the secrets.

Panama hats have a history of their own.

Noticed and worn in Panama, the name of these hats has become linked to the wrong country!

All will be revealed and the reasons why, explained clearly.

Take a ‘virtual trip’ to Ecuador to find out the true origin of the Panama hat. Woven to high exacting standards, this straw offers the best attributes towards perfection. They are top quality straw hats.

Fair trade has been achieved for the weavers with the determination of the founder of The Panama Hat Company, Jenny. She offers an insight into the weavers’ lives and shares her own personal story.

There is elegance in the air. Summer is coming, sun

The Global Millinery Network shows us their model to bring women together. Their goal is to offer a platform to encourage and support their members.

As a judge to ‘The Headwrap Challenge’, I will share what GMN offers and how they bring joy into their work.

Our hats can be fashion statement but don’t forget they offer us protection too.

hats are out. Our designer Mavi adds a twist to the classic hats, as she shows us style in the latest Panama Hat Collections. They come in all shapes and sizes, with a pop of colour and touch of class.

Flowers are a joy at this time. The Hats at Home offer a simple guide to create a floral garland for your own hat. Guided by our very own florist, Nina Dales, an exquisite ring of flowers takes the ordinary to the extraordinary. That old hat will be transformed!

All hats combine with outfits that we enjoy wearing.

When Ojoma Idegwu spotted a gap in the market, she went forward to fill in with her Dear Curves Collection. Our readers hear her in-depth story.

Fashion starts with designers and ideas; Deborah St Louis helps these designers make their dreams become a reality. From catwalk to customer, the pathway has many hurdles. Deborah unlocks some

T H E H ATC H A N N E L . C O M

02032 826 623

E V E R Y H E A D N E E D S H AT. @ H ATC H A N N E LT V

@ T H E H AT H I S TO R I A N

4

T H E H I S TO R Y O F. . .

T H E PA N A M A H AT

7

SEIZING AN OPPORTUNITY

9

G LO B A L MILLINERS NETWORK

WINNERS OF THE HEADWRAP CHALLENGE

10

12

THE SECRET LIFE O F A PA N A M A H AT

TA B L E O F

CONTENTS COPYRIGHT © 2020 THE HAT CHANNEL LTD. The Hat Channel Mag is published by The Hat Channel Magazine.

Editorial: editor@thehatchannel.com | Advertising: sales@thehatchannel.com Telephone: 020 3282 6623 | Website: www.thehatchannel.com Head office: Suite 2, 14 Union Street, Stroud, Glos, GL5 2HE London office: Great Portland Street, London, W1W 7LT No material may be reproduced in any way, or translated, without written permission of the publishers.

Disclaimer: Every effort has been made to ensure that adverts and articles appear correctly, but The Hat Channel cannot accept responsibility for any loss or damage caused directly or indirectly by the contents of the publication.

The views expressed in this magazine are not necessarily those of its publisher or editor.

PHOTOGRAPHY CREDIT. Cover: Hannah Christine Photography | Cover: Model Bettina Mitkova Page 3 & 4 - 5 & 12 - 15: The Panama Hat Company | Page 7 - 8: OJ Dear Curves Page 9 - 10: The Global Milliners Network | Page 16 - 17: Joanna Mitroi Photography Page 19 - 20: Nina Symphony of Flowers

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T H E L A DY BEHIND THE BRAND

18

T H E L A N G UAG E O F H AT S

19

H AT S AT H O M E . .

T H AT O L D H AT

22

H AT S S E E N THIS SEASON

O N DAV I D B E C K H A M

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W H AT ’ S NEXT?

THE PA N A M A H AT

H I S TO R Y O F. .

hat they had never seen before.

Genuine Panama hats are only made

with Toquilla Palm, this is

president to travel

the fibrous leaves of the

outside the United

Carludovica palmata

States. He

plant. These strands are

was keen

used to weave the fabric

to move

of the hat.

the Panama Canal from an idea to a reality.

The

Brisa Weave Technique

One of history’s most

significance of the

famous hats has to be

Panama Canal reached

that worn by President

out to all part of the

Roosevelt on his Panama

world. Trade routes would

The Panama Hat

Canal trip in 1906 — the

change. Roosevelt posed

Companies founder,

Panama hat. Photographs

in a ninth-five-ton Bucyrus

Jenny Froehlich

were taken and sent

steam shovel in his

emphasised that the

round the world. The hat

genuine Panama hat with

weavers bought this

was made in Ecuador and

a wide black head band.

special straw to weave

unknown at this point.

This image was wired

their hoods during the

across the globe showing

week. This is the most

Roosevelt became the

everyone a larger than life

important feature of a

first serving America

silver screen image of a

Panama hat. Weaving

Cuenca Weave Technique

knowledge is passed

a specific form like a

through

fedora, pork pie or

communities and

other familiar hat.

down from generation

The best

to

Panama

generation.

hats are

Each village has a

called

slight different weave.

Montecristis, after the

More intricate weaves

town of Montecristi where

indicate a higher quality

the best straw is grown.

with finer woven fabric.

There are multiple processes with two main

A T R I P TO E C U A D O R I S O N E W AY TO BUY ONE, BUT THERE A R E E A S I E R W AY S .

components. One is the weaving while the other is

The last action is to add a

shaping the hat. Once the

wide hatband around the

fibres are woven and

hat. Some claim this is a

made into a cone shaped

mark of respect for the

hood, the edge of the

death of Queen Victoria in

brim is finished with

1901.

intricate back weaving.

Everyone loves a genuine

beaten; each process is

Panama hat. A trip to

a different highly

Ecuador is one way to buy one, but there are easier ways.

skilled artisan.

The shaping or blocking takes place on a metal or wooden block in

DOES IT FIT YO U R FA C E ?

A larger brim will suit a strong body type while a smaller brim will suit someone of a smaller stature.

Try on a few different styles and get used to wearing it.

DON’T STICK TO T H E N O R M Keep your look fresh with shapes and colours. Try adding some embellishments for a unique style, or a splash of colour with a bold band.

FIT FOR PURPOSE

Next it is trimmed and carried out by

H O W TO WEAR A PA N A M A Hi AT n yle

The Panama Hat Company brings a little part of Ecuador to us all.

Take a tape measure, find out what head size you are and then choose your hat accordingly - it shouldn’t feel as if it’s too loose or need to be jammed on your head to make it fit.

BE CONFIDENT The great thing about a Panama hat, is that it can be worn with anything. It can be both sophisticated or casual, just be sure to wear it with confidence.

SEIZING AN

OPPORTUNITY A mother shared her passion

the senses from tactile touch,

for fashion design with her

sensory feels, wild patterns,

daughter Ojoma. This grew from a wonderful childhood hobby to a solid foundation

crafted combinations and layered textures. All combined with some Nigerian hand painted designs wrapped in a ring of love. These intertwined

for a

for Ojoma to create her new

business

collection, ‘Inikpi’.

idea.

Customers of ‘Dear Curves’ She magnified her

enjoy boutique quality

plans, noticed a gap in the

garments made with elaborate

market and launched her

complex fabrics. A popular

online business in 2013.

leopard print kimono has sold

Her professional journey began and ‘Dear Curves’— her newly founded company — was born.

well due to the comfort and style enjoyed by the wearer. A silk and chiffon wrap around dress offers the wearer a formal or informal look. This outfit can

Her latest fashion collection

be dressed up or dressed

was inspired by a plethora of

down and lasts for years, her

experiences. From poetry to

customers keep their outfits for

travel, each element awakens

multiple wears.

T R Y T H I S LO O K COUPLED WITH A STRIKING BLACK WIDE BRIMMED F E D O R A H AT.

Every garment shines with a touch of glamour. A beautifully tailored gown that gives each

OJ O M A S U G G E S T E D A B L AC K B R E TO N C A P W I T H T H I S LO O K !

while life and colour around us have some influence too. Textures and materials are the final choices. Cutting

curve a touch of

fabrics to fall and cascade are key

elegance. Individual

requirements in design too. This

angles and fold planned

garment is not finished until it is worn.

to show off the customers shape to cascade around the

The wearer makes

body in flattering tucks,

the garment.

stunning pleated and hidden gathers.

According to

A S M A L L F LO W E R FA S C I N ATO R WOULD MAKE THIS THE PERFECT SUMMER PA R T Y O U T F I T.

Ojoma it is all about the story and the

taking steps

The longevity of each

narrative around the

garment supports the

outfits. From the ladies

sustainability issues that

in Nigeria, that hand

face all fashion

paint some designers

production. The route to

to ecological

market is carefully

factories that

monitored with Ojoma

support people

to improve her source

on their journey to

suppliers all the time. Always striving

production, all

towards more ecological materials,

elements are

Ojoma is collaborating with a Danish

important. Clothes

company to produce capsule garments

that are made with

in ever increasing green pieces. Watch

love look fabulous

this space.

and feel magnificent to

‘Dear Curves’ is a British Company

wear. What more

owned and run by Ojoma. She uses her

could

skills to make garments that are special.

we ask for?

This begins with sketching ideas, inspiration comes from a number of areas. Sometimes the fashion of a particular era may give a silhouette,

S H O P AT DEARCURVES.COM

G LO B A L

MILL INERS

The Global Milliners

Network fills a need in the community. With

skills

members across the

from Becky and other

globe, this organisation

members of the group.

has brought like-minded

Professional milliners join

people together.

to build their brand and

The ‘Headwrap

Originating in Nigeria,

to use the platform to sell

Challenge’ has clear rules

Becky, the founder and

their hats, fascinators,

with mind opening

current president had a

turbans and

possibilities. Participants

vision.

hair-accessories. Bespoke

each start with a piece of

pieces can be ordered,

flat fabric. Fabric is

The need to ‘do’

new styles explored and

whisked around the head,

something has never

creations can be

tied, formed and sculpted

been more necessary. Her

transformed from ideas to

to generate a head wrap

community have

reality.

in just one minute. Each

challenging employment

entrant sends in a video

issues. So working with

This growing group is a

of their amazing journey

their hands offers them all

professional voice for

with their creative skills to

a way forward. Becky is a

headwear designers. An

reach their end results. A

highly qualified milliner

elegant place to launch a

public vote takes place.

who runs training courses,

new and innovative

The judges from GMN

offers skills support in the

competition, all members

and across the globe in

group and gives lectures

have the chance to join

Australia and UK critic the

on hat making.

the ‘Headwrap

performances on

Challenge’. This gives

Instagram. Winners have

GMN brings ladies

everyone the same

a voice to share their

together. They have an

starting place.

preparations and

opportunity to learn new

experiences.

2

MRS BALIKIS A B I K E OY E D I R A N

3

Mrs Balikis Abike

MRS. KEMISOLA FA L A N A

Oyediran took us through

the headwrap experience;

Mrs. Kemisola Falana

fold material lengthwise,

shared her headwrap:

fold it again to make it

form a triangle, start from

thin, place the fabric on

the back of the head, turn

the back of the head, tie

it round, tie at the front,

the 2 ends together, twist

tie at the back, it is simple

both ends in front to start

and very fast.

the doughnut, wrap them around to form the design, then push the left

1

MRS.IKECHUKWU R AC H E A L O B I A N U J U

Mrs.Ikechukwu Racheal

Obianuju explained her

winning headwrap: fold the fabric into a triangle and repeat, hold the tips and fold the two ends, roll and roll, tie and fold inside for the head. ‘It’s easy!’ she said.

end under to secure it.

winners

F O L LO W O N I G @ G LO B A L M I L L I N E R S N E T W O R K

HEADWRAP

CHALLENGE

PORTRAIT AND WEDDING PHOTOGRAPHY Wedding photographer with a heart for adventurous and fun loving couples WWW.HANNAH-CHRISTINE.COM

THE SECRET LIFE OF A

PA N A M A H AT

Contrary to our

Ecuadorian

expectations, the Panama

Embassy.

hat does not come from

She was

Panama.

in-charge of Ecuadorian product distribution.

I was fortunate to meet Jenny, the founder of The

Her move to the UK

equation and

Panama Hat Company

opened up new

deal directly with

and Majesa Ltd. Her

opportunities, first

the weavers in Ecuador

daughter Mavi, joined the

importing a number of

to give these skilled

business too and has

Ecuadorian products from

people a good price for

developed her own

bananas to ceramics and

their work. In order to fully

styling strategies. The

later focusing exclusively

understand the process

story goes back over 40

on the hats. She was keen

and the intricate details of

years to a time when

to remove the middle

the skills involved she

Jenny was working at the

men from the business

spent a significant time in Cuenca. Her mission was to have a firm grasp of how she could help them while starting her own business.

Over the years, she has improved the lives of the people she works with and keeps a constant eye on their well being, in both their business needs

and their personal

Luton. Later, the hats were

Canal construction

welfare. She takes regular

made for her. When one

commissioned a large

trips to the region and is

company decided to sell

number of hats for their

currently supporting a

their hat machines, Jenny

workers that the Panama

child of a weaver who is

chose to buy them. As

hat was born.

facing blindness by

opportunities arose, she

funding his flights to

took them. Her aim was to

The weaving process is

Quito for help from an

create the best Panama

the key factor in the

eye doctor. Her work has

hats that she could with

Panama hat production.

not gone unnoticed;

the top quality materials.

Taking place in their

Jenny was presented with a World Vision award for Development Initiative in 1995 and she continues

homes, weavers pass on AS OPPORTUNITIES AROSE, SHE TO O K T H E M .

to take her community

the skills through their families from one generation to another.

There are two main

work seriously, working

There is only one type of

weaves; the herringbone

with four to five hundred

straw that can be used to

weave, making chevrons

weavers at this time.

weave the fabric of the

in the pattern and the

Panama hat. This straw

very special equal

Her passion for Panama

grows extensively in the

diamond weave. The

hats has taken her further

coastal region of Cuenca.

quality is linked to the skill

and further into the

Weavers began to weave

of the wearer, the finer the

production process. At

these palm centuries ago.

weave the higher the

the start, she sold hoods

It was only when the

quality of the final

to over 30 hat makers in

engineers on the Panama

product.

The top level weavers around Montecristi, produce an exceptionally tight weave for the Montecristi hats. It takes four to five months to complete one hood (hat form) in this exquisite

precision business.

here in spiral formation to

Opportunities to

make the rough form of

explore new designs

the hood. The weavers

and to push the

weave the bodies during

boundaries are open

the week.

to them. Mavi has developed some new innovative designs that are very popular with customers. But

THE JOURNEY FROM S T R A W S H O OT S I N A F I E L D TO PA N A M A H AT I S E X T R AO R D I N A R Y.

weave. The very young

classic styles for both men

shoots are bought, by the

and women remain

Washing, cleaning,

weavers themselves,

popular too.

pummelling, pressing and

directly from the fields.

reshaping of the hoods all

Each shoot is carefully

The journey from straw

takes place at the small

washed and cut with a

shoots in a field to

processing factories

finger nail to create an

Panama hat is

before the edge is

even finer strand to weave

extraordinary. Farmers cut

finished by a back

with. The unique nature of

the young straw to sell to

finisher. At this point, it is

the straw offers these hats

the weavers at the local

ready to sell. Hoods are

their ‘Rolls Royce’ status in

market on Sundays.

sold to hatters, wholesale

hat quality. These

Weaving tends to be used

businesses and export

magnificent hats are

to supplement income. It

businesses around the

delicate but durable with

all begins with a button,

world. This is not the end

excellent sun protection.

the straw in woven from

of the road. More work on

Now, with premises, machinery and millinery blocks, some dating back over one hundred years, the Panama Hat Company has positioned its self well, to continue to make quality hats. They have craftsmen to make this a

the hood smartens it up

steaming, hat presses are

through generations in

for the next stage.

used to press the hood

families”. Its shape must

A rough hood is not

into the perfect shape.

be worked to give clean

ready to form a hat. The

Hats have to be sized

lines with the edges

hatters in the small

accurately to create a

finished off in one of a

factories clean them,

distinctive shape. This

variety of ways. No detail

remove imperfections

varies in form from a trilby

is too small.

and stretch these hoods.

to a fedora to a bucket hat

The Panama Hat

and many more

This hat has a unique

Company have perfected

in-between. Each hat is

history before you buy it.

their skills to produce very

worked individually, - with

When you own one you

high quality products.

many buyers wanting a

can unlock a new path

Colour, shape and sizing

hat for life that they can

and create a history of

are all planned. To reach

pass to their children.

your own.

the next level, the hood is

Mavi explains “many of

pressed and prepared for

our customers talk about

the blocking. After

Panamas handed down

S H O P N O W AT PA N A M A H AT S . C O. U K

AS PRETTY AS ROSE PETALS, BLOOMING IN SPRINGTIME. Art Exhibition Canada

Get in touch to discover your next hat creation from Christine’s Atelier Millinery Bringing your imaginations to life in wearable art and design aesthetics

@christinesatelier | christinesatelier.com | info@christinesatelier.com | Stockist: @myqlady

THE

L A DY

BEHIND THE

BRAND An insightful meeting

partnership with her

with Deborah St Louis,

Together, they founded ‘Fashions Finest’.

a renowned event

Beginning in the ‘rag-trade’, on the

planner in the fashion

factory floor, Deborah saw her future in

industry. She shared

fashion. She won a scholarship to study

colleague.

her background, emphasised her

‘Fashion Design’, built up a successful

values, explained her beliefs and

career in modelling and took key

enlighten us on difficulties facing the

organisational decisions in events

fashion industry today.

planning throughout her career.

Her amazing rich resource of skills, her

Her connections and links set her apart

knowledge of the fashion industry and

in the world of fashion. She uses an

experience put her in a strong position

inclusive strategy to select and help new

to launch her own business in

designer and support her teams. Events are structured to help her creative, sometimes struggling designers, models and fashion support teams. Her initial focus has helped new and budding designers reach the next level in their careers. It is a powerful force, starting with a ‘seed’ of encouragement

to watching them ‘fly’.

Her efforts include taking all the people involved and match models with designer, hair and makeup teams giving their best efforts to create a unique ground-breaking new ‘look’.

Every catwalk step is a launch into the

garment designers who make hats.

future of fashion as we know it. Breaking

These combinations are stunning and

rules, pushing boundaries and taking

take an outfit to a new level.

the trends in the fashion work to the next level.

John Herrera made his debut at Fashions Finest 2015, was noticed by a

She tries to help designers in the tough

fashion scout and now has great

fashion industry. This manifest in so

notoriety in the Philippines. This

many ways; from shows, to

launched his career in both his home

recommendations, to press releases

base and across the globe.

and so much more. Her designers have included some amazing milliners and

This year in the Autumn Winter 2020 Collections, some outstanding designers took centre stage; Karen Gold, Maria Curcic and Caivo to name but a few.

VISIT FA S H I O N S F I N E S T. C O M

THE

L A N G UA G E O F H AT S

WIDE BRIM T H E H OT S U N M O S E Y S

H AT T I E K I N G @ B Y _ H AT T I E _ K I N G

PROUD TO SUPPORT

sara@andersoneducation.co.uk andersoneducation.co.uk +44 (0)1474 815450

UK Boarding School Specialists Offering free impar tial advice and guidance We have visited over 350 UK boarding schools, looking for what is special and unique about each school, we are then able to match this with your child’s strengths, skills and talents.

Our UK Boarding School Exhibitions are popular with local and expat families living in the UAE, Nigeria and Ghana as it gives them the opportunity to talk to heads and find out more about the many benefits of a UK boarding education.

Our UK Boarding School Directory is available from schools and clubs throughout Kuwait, Bahrain, Oman, Saudi Arabia, UAE and West Africa.

Talk to the boarding school experts

T H AT

O L D H AT !

That ‘old hat’, at the back of the cupboard, in the corner of the drawer or at the bottom of that box may need some T.L.C. As summer approaches, it is an excellent time to find that straw hat or a light sun hat.

Step 1: Collect all the flowers and foliage you plan to use.

Step 2: Try out your arrangement a few times.

There are some many possibilities to lift it.

Using flowers is one way

Large blooms tapering to

to change the look. They

small blooms are

give colour and texture to

affective. Equally sized

a tired hat. Use the tones

flora can be dramatic too.

to explore the shades

Even small petit flowers

around the hat. Just place

bunched together add

the floral pieces on the

elegance in an

brim of the hat before you

understated way.

start to fix them together.

Step 3: Ensure the stems of the foliage is about 8cm and start wrapping the wire around.

Move hues until you are

Silk flowers can be wired

happy with the

together with a series of

combinations of the

twists and turns. Fresh

flower groups.

flowers will create a sensation. This is short

Step 4: Keep adding wire and leaves until it is the circumference of the hat.

Look at the size of each

lived. It must be made

bloom. There are a

and worn on the same

number of ways to

day. Take care to remove

progress around the hat.

large pollen laden

stamens. The pollen will

Add bunches of blooms

permanently stain your

and space them at

hat!

intervals into a spectacular garland. Make

Our expert florist, Nina

the floral display a little

Dales at Symphony of

larger than the bottom of

Flowers recommends

the crown of the hat to

bending a small section

hold it in position.

Step 5: Add flowers inbetween leaves using wire.

of wire first and laying it alongside the stem of the

New floral garlands can

first leaf. Using a large leaf

be swapped around to

first to cover the wiring

different hats. You can

(there’s about 8cm

make up a variety of floral

underneath the ivy leaf)

decorations. Each one is

and binding round.

unique. Hold your head

Step 6: Add as many flowers as you like along the length of the garland.

up; your hat is adorned Carefully pulling the

with a circle of love.

second leaf to the side and slotting in your flower. Then use the same binding technique as the leaves. Then put the second leaf back where it was to cover the wiring.

Making a little loop and binding the end.

Putting the other end through the loop and binding it, once on the hat. Cover with largest leaf. Create small bunches of flowers before fixing them into the leafy ring.

F O L LO W O N I G @ S Y M P H O N YO F F LO W E R S

Step 7: Wrap around the circumference of the hat and tighten with the wire.

Mavi and Jenny at Majesa extend their best wishes to the Hat Channel and wish it many years of readership and success!

Panamas are are made from thethe natural Toquillapalm palmand and it takes several for skilled Panamas made from naturalfibres fibresof ofthe the Paja Paja Toquilla it takes several daysdays for skilled Ecuadorian craftspeople to to make one skillswhich which have remained unchanged Ecuadorian craftspeople make onehat hatusing using traditional traditional skills have remained unchanged for for centuries.

Majesa/The Panama Hatcompany company founded founded by born Jenny Froehlich has has beenbeen centuries.

Majesa/The Panama Hat byEcuadorian Ecuadorian born Jenny Froehlich buying panama straw from around 500 self employed weavers in Ecuador for over 30 years and now runs runs buying panama straw from around 500 self employed weavers in Ecuador for over 30 years and now daughter Mavi.The Thecompany company has selection of Panamas in Europe the company withwith herher daughter Mavi. hasthe thewidest widest selection of Panamas in Europe the company covering over 200 colours and every panama weave quality. The hat making team in Luton block, cut, covering over 200 colours and every panama weave quality. The hat making team in Luton block, cut, edge, bind and trim small batches of panamas using traditional hat making machinery to the highest edge, bind and trim small batches of panamas using traditional hat making machinery to the highest standards. As Jenny says "Every panama is a work of art made by at least 7 craftspeople and many many standards. As Jenny says "Every panama is a work of art made by at least 7 craftspeople and many many stages....they dont know how clever they are !" stages....they dont know how clever they are !"

H AT S S E E N THIS SEASON

m a h k c e B d i v a on D

©IN STA GR AM

/ @DAV IDB EC

VIDB ECK HAM ©IN STAG RAM / @DA

KH AM

E N JOY T H IS E N G L IS H S U MME

R!

AN OTH ER DAY, AN OTH ER HAT!

©IN STA GR AM

/ @DAV IDB EC KH

AM

V B LO V E S M Y H AT !

W H AT ’ S

NEXT? King of cool and successful music mogul, Roy Smoothe, gives us the backstage gossip on his infamous brand campaigns.

We meet owner of Julian Garner Millinery, Christopher Garner who reveals how he transforms clients in an elegant and yet truly unique way .

Irina Bragin from Made of Carpet gives an exclusive interview into how her modern vision has created a global demand.