TALK M AR K ETING
WHAT IS
PERSONAL
BRANDING
PHOTOGRAPHY?
AND WHY IS IT DIFFERENT FROM A HEADSHOT? For a small business owner, an online presence is a necessity. For many business owners who offer a personalised service, that online presence needs to reflect the brand values of the business. It might be being seen as an inspiring leader, a thoughtful advisor or teacher, a creative artist or a dynamic coach. It might include outstanding customer service & care along with expert status. The brand shows what someone stands for and is known for, rather than just their commercial intent or their local celebrity status. The brand then helps immensely with marketing, because the core values
BRANDING PHOTOS Branding photos for a TV presenter and vet based in the Cotswolds.
