HEALTHCARE TECHNOLOGY AND IT NEWS

The Digital Convergence of Healthcare & Media

ISSUE 001 | JULY 2013

IT In Focus

HTM MEDIA REVIEW 2013 HTM Launch New Interactive Portal

8 Bridging The Digital Divide In Global Health

READERS

STATS

RATES

AUDIENCE

REACH

BUDGET

Get the inside track on the HTM audience

Find out why and how HTM works

Select a suitable digital program & budget

IHT on the road in 2011 at ATA 2011, ISFTeH MedeTel, CIO Healthcare Summit

IN THIS ISSUE

2013

Contents 2013 | EDITION 1 | HEALTHCARE TEC HNOLOGY MAGAZINE

“ CELLTRAK

MIKE WONS

This is a time Of great investment and optimism for the industry. Vendors need to keep in mind that it is not hard to develop a new app but it is hard to develop a vertically integrated app that interconnects with the personal and electronic health record systems”

APRIL

MAY

JUNE

52908

51964

53853

Unique Readers

News

Unique Readers

Interviews

Unique Readers

Roundtable

4 years in News Case Study

Directory

E-Magazine

P9

BUSINESS INTEL

DAILY NEWS

EVENTS & CONFERENCE

The right information at the right time can save lives.

Start a dedciated Healthcare Technology group with HTM.

Add events and invite your peers. Promote conferences and exhibitions.

CASE STUDIES & ARTICLES

EMAIL NEWS LETTERS

THE LATEST TECHNOLOGY

Register and invite your friends and industry peers and partners.

Stay in touch using our private mail systems and contact creator.

Stay one step ahead and get the inside track on Healthcare IT and Technology.

HELLO

INTRO

ALWAYS ON HEALTHCARE IT & MEDICAL TECHNOLOGY MEDIA

GREAT

8 ACCLERATING THE ADOPTION AND MEANINGFUL USE OF TECHNOLOGY IN GLOBAL HEALTH

business decisions need to be based on great business data. Since 2010 Healthcare Technology Magazine has been providing pivotal business and market intelligence to the International Healthcare Industry. Educating Government and Industry Executives on a Global scale, Healthcare Technology Magazine is a trusted, indispensable source of International Healthcare Technology and IT news and analysis, for a global network of business executives.

We've leveraged the innovation and scale of our analytics and news distribution channels to create an unparalleled, full media spectrum for 2013. We deliver cutting edge industry intelligence, as it happens, from where it happens.

We hope you enjoy reading Healthcare Technology Magaizne, as much as we enjoy producing it!

See you online...

Simon David

Head of International Business Development info@healthcaretechnologymagazine.com

6

Healthcare Technology Magazine >> MEDIA AND PRESS INFORMATION 2013

INTERNATIONAL MULTI FORMAT DIGITAL MARKETING News

Interviews

Roundtable

Case Study

Directory

E-Magazine

Host unlimted news and PR for life. Ideal for Marketing and PR canpaigns producing news for worldwide clients. Fully optimised for Search Engines, pushed out via LinkedIn and emailed to 20,000 specific, targetted international healthcare leaders

Lay Claims, put a name to a face and land on the desktops of millions of Healthcare IT and Medical Technology decision makers.

In a day and age where Executive promotion is critical, iPMIM Executive C-Suite Interviews allow you to virtually meet and greet our audience

By Invite only, HTM Executive Business roundtables, feature C-Suite Executive leaders from the IT and Technology industry. Limited in numbers, HTM roundtables take place behind closed doors, and are an educational and exclusive event.

Case studies and technical papers may demonstrate in real time your company’s core capabilities whilst backing up claims made in the executive interviews.

Publish 3rd party quotes and success stories whilst painting a fully considered picture of the key issues your solutions may solve.

Utilsied by International Healthcare Technology and IT buyers, the HTM online provider directory buyers guide, provides all the relevant company info you need on the leading lights driving forwards the meaningful use and adoption of IT in Healthcare.

HTM provides a Bi-monthly Digital E-magazine packed to the top, with exclusive contents only available to subscribers.

100 pages, this digital format will allow advertisers the opportunity to maximise the exposure of current print based, marketing collateral.

“The

W

budget for the 1st phase of the eHR project is HKD$702M, but this is largely to build up the sharing infrastructure as well as some basic clinical systems for hospitals and clinics. It is expected that healthcare providers and organizations will also need to develop or procure and implement their own clinical systems such that they will be able to integrate with the eHR. In terms of services and products, the success of the Public-Private Interface ePR sharing project which enables private sector doctors to view the HA records”

e take a content driven approach to client marketing programs and provide the most up-to-date news dissemination services and features, including Worldwide Coverage, Search Engine Optimization, Unlimited Hyper Links/Back Links, Images, Your Logo, plus Full contact details, may be incorporated into a variety of digital formats.

Executive Interviews Executive interviews and one to ones may serve as an excellent platform, for leading health, travel and expatriate C-suite executives, to land their brand and their personal bio on the desks of thousands of decision makers. The interview format is where you may lay claims about business capability, strategy and development.

This format provides interest for everyone, however research shows our fellow C-suite executive readership

NT CHEUNG CMIO HKHA enjoy the view from the top the most.

Case Studies and Technical Papers Case studies and technical papers may demonstrate in real time your companies core capabilities whilst backing up claims made in the executive interviews. Publish third party quotes and success stories whilst painting a fully considered picture of the key issues your solutions may solve.

News and PR A steady stream of well written news and PR can provide important information to your customers about new appointments, mergers and acquisitions, new market news, client retentions, new business, new offices and much more. Other benefits of PR include SEO, back links and Meta tagging; all of which help your web site rankings in search engines like Google and Yahoo.

Flash & Videos Internet users now demand multi sensory media formats like video and

flash presentations; why read when you can watch and listen? If you have produced a corporate video, and invested in the production, make sure it is hosted on leading online health, travel and expat insurance news websites.

Provider Directory Buyers Guide Providing key medical and technology industry company information, the HTM buyers guide is classified by sector for easy use and navigation.

Get your own company page, brand it with banners, articles,, PR and more.

features OUR RATING

THE GOOD Always On and Easy To Access

www.healthcaretechnologymagazine.com

Healthcare Technology Magazine >> MEDIA AND PRESS INFORMATION 2013

7

YOU CAN TELL ALOT ABOUT A BUSINESS

BY THE COMPANY IT KEEPS 8 WELCOME TO THE HEALTHCARE TECHNOLOGY MAGAZINE PRESS AND MEDIA KIT 2013

FEATURES

HIGHLIGHTS

FOCUS

List your company in the HTM provider network directory

Show real time results with informative articles & case studies

Build market share with premium digital marketing tools

The new Healthcare Technology Magazine website is a little like Facebook crossed with LinkedIn crossed with a major news site like CNN

I

n a day and age where news travels as fast as your internet connection, Healthcare Technology Magazine educates at an Industry and Government about the most pressing issues surrounding the roll out, adoption and meaningful use of technology and IT within Healthcare. Good business decisions need to be based on the right business data.

Since 2010 Healthcare Technology Magazine has been providing pivotal business and market intelligence to the International Healthcare Industry. Educating Government and Industry Executives on a Global scale, Healthcare Technology Magazine is a trusted, indispensable source of International Healthcare Technology and IT news and analysis, for a global network of business executives. We’ve leveraged the innovation and scale of our analytics and our news and distribution channels to create an unparalleled, full media spectrum for 2013. We deliver cutting edge industry intelligence, as it happens, from where it happens.

Healthcare Technology Magazine has worked with leading industry associations, event organizers and industry publishers. Including International Private Medical

Insurance Magazine, European Association of Healthcare IT Managers, The American Telemedicine Association, International Society for Telemedicine & eHealth - ISfTeH, Armenian Association of Telemedicine - AATM, IT @ Networking Awards 2012 (IT @ 2012), European Association of Hospital Managers and World Congress Events.

Because HTM is digital, our readership grows and develops on a daily basis. Because anyone with an internet connection may access HTM there are no restrictions on industry readers and reach. HTM is not governed by post, or paid subscriptions, and allows International Healthcare professionals, quick and easy access to the World news.

Great quality content Interesting mix of news Always-on and easy to access Need more time in the day to read Need more companies in the online

HTM Media Pack 2013

50000+ READERS JUNE 2013 READERS IN 50+ COUNTRIES

WELCOME 8 ACCLERATING THE ADOPTION AND MEANINGFUL USE OF TECHNOLOGY IN GLOBAL HEALTH

//////////////////////////////////////////////////////////////////////

Latest Stats and Performance See how HTM is performing as a digital media on the internet

BRIDGING THE DIGITAL DIVIDE Research who when where why and how HTM gets read each day

Increase your companies online influence and develop a solid digtal marketing campaign

The Digital Convergence of Media

top reader locations ////////////////////////////////////////////////////////

//////////////

PROCURA 18%

17%

SCOTT HERRMANN

11%

By Country % USA Canada Brazil Russia China UK India South Africa Mexico Malaysia Indonesia Australia New Zealand Turkey Mexico Germany Switzerland Denmark Venezuela Argentina Japan Chile Holland France Norway Austria Singapore Thailand Sweden Phillipines Hong Kong

18 17 11 8 7 6 3 2 2 2 2 1

DONT FORGET TO CHECK THE HTM DATABASE MARKETING STATS OUT FURTHER ON IN THE KIT. THIS PAGE DEALS WITH INCOMING TRAFFIC ONLY.

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

“The

people who adapt to wireless technologies today will be the leaders in their field in healthcare and take advantage of the speed of data delivery and how that can effect better patient outcomes. The solution is not to limit the use of these devices but to accept the fact that mobile devices are now a way of life. Mobile devices increase the efficiency of workers, flexibility and speed in deploying new applications”

APRIL

MAY

JUNE

52908

51964

53853

Unique Readers

01 USA B

18%

03 BRAZIL B

11%

05 CHINA B

7%

Unique Readers

Unique Readers

02 CANADA B

17%

04 RUSSIA B

8%

06 UK B

6%

HTM

L TECHNOLOGY A IC D E M D N A HEALTHCARE IT CALE ON A GLOBAL S

158,752 Unqiue Readers April - June 2013

8EXECUTIVES

48%

16%

HIMMS

DAVID LEE SCHER

CELLTRAK

MIKE WONS

13%

12%

8%

FOCUS

FEATURES

Build market share with premium digital marketing tools

List your company in the HTM provider network directory

RUCHI DASS Jan Feb March April May June

47240 42516 44878 52908 51964 53853

0s - 30s 30s - 2mn 2mn - 5mn 5mn - 15mn 15min - 30mn 30mn - 1h 1h + Other

6 9 35 38 5 3 2 2

28%

EXECUTIVE MANAGEMENT

C LEVEL 21%

19%

TECHNICAL MANAGEMENT

DIR/MAN DEPARTMENT

OTHER 5%

HITS NUMBER Jan Feb March April May June

PROCURA

PROCURA

WARREN BROWN 2505620 2255058 2380339 2806294 2756182 2856406

READER BROWSERS

TIME ON SITE

C LEVEL

3%

HealthCursor UNIQUE READERS

CLINICAL MANAGEMENT

HTM Media Pack 2013

STEVEN YEO

NT CHEUNG

C LEVEL 27%

OTHER

HIMMS ASIA

HKHA

PRIVATE & PUBLIC HOSPITALS HOME CARE AGENCIES & NETWORKS HOSPICE & NURSING & ELDERLY HEALTH INSURANCE PROVIDERS TECH & IT VENDORS

Chrome Internet Explorer Firefox Safari Opera Android iPhone Other

SCOTT HERRMANN

NUMBER OF VISITS Jan Feb March April May June

136360 122724 129542 152723 149996 155450

REFERRING WEBSITES 29 21 18 11 8 4 3 6

Direct Link Linkedin Google Ask Yahoo AOL Ask Other

25 24 18 13 6 5 4 5

Welcome to our world of inspired care

The London Clinic is the UK’s largest independent non-profit hospital since 1932. Our hospital offers highly complex procedures in addition to routine surgery and medicine such as organ transplants, radiotherapy, robotic surgery and neurosurgery.

The London Clinic houses a dedicated international office to assist overseas patients, welcoming visiting nationals from over 30 countries.

For further information please email info@thelondonclinic.com

thelondonclinic.com

Healthcare Technology Magazine >> MEDIA AND PRESS INFORMATION 2013

13

HTM MARKETING - HOW DO READERS FIND US? HOW DID YOU FIND US? 8 REGULAR CONTENT = REGULAR MARKETING = REGULAR READERS = WORLDWIDE BRAND EXPOSURE

200+ Linkedin Groups

1M+ Contacts

Client Databases

eNews Marketing

Facebook

Daily Campaigns

Twitter

Event Partnerships

Strategic Partners

Face 2 Face

HTM Database

48944 Youtube email adds

HTM CRM

anyone with an internet connection. Readers return by habbit to keep one step ahead and get the inside track.

Healthcare Technology Magazine advocates the use Push and Pull Marketing techniques. Including Social Media, E-News, Event Sponsorship, Media Partnerships, Search Engine Optimization, Face to face meetings, Telesales, SMS

Past and Future Invited Contributors Daniel Chan, COO, Parkway Healthcare, Singpore Manuel Pérez Vallina, CIO, Hospital General Universitario Arve Olav Solumsmo, Director Public Relations & Information, St Olavs H Vishal Bali, Chief Executive Officer, Fortis Hospitals Tommaso Piazza, Chief Information Officer, ISMETT/UPMC Jari Renko Director of Information Systems, Hospital District of Helsinki Dr. Martin Harris CIO and Chairman Division Cleveland Clinic Foundation Zsuzsanna Jakab, Regional Director, Europe, World Health Organization Dolors Gonzalez i Cuyas, Chief Financial and Organisation Officer, Institut Català Mark Eimer CTO Texas Health Resources Craig Richardville SVP and CIO Carolinas Healthcare System Steve Brown SVP and CIO Tenet Healthcare Corporation Divya Shroff Chief Clinical Officer HCA Bruce Haviland CIO UPMC Mercy Patrice Degoulet, CIO, Hôpital Européen Georges Pompidou, France Craig Hewitt SVP and CIO MeritCare Health System Dr. Lynn Witherspoon CIO and System VP Ochsner Clinic Foundation Marc Probst CIO Intermountain Healthcare Göran Hernell, IT Director, Kronobergs County Council, Sweden Jean-Jacques Romatet, General Manager, University Hospital, Toulouse, France Axel Wehmeier, Senior Vice-president, Market Health Care, Deutsche Telekom Martin

HTM Media Pack 2013

HTM attracts a dedicated readership each and every month. Since inception 2010 worldwide readership is constantly growing with over 50,000 unique readers logging on in Jume 2013.

Moving forward HTM is respected and trusted to provide the latest Healthcare IT and Medical Technology News to

SEO & SEM

design by HTM

Secure Healthcare Connectivity HIPAA-compliant communication and networking solutions for health care

Get Started Today Call +1 949 271 6497 aeonconnectedhealth.com

!!!!

GET A PREMIUM BUSINESS LISTING IN HEALTHCARE TECHNOLOGY MAGAZINE BUISNESS INTEL CLOUD COMPUTING DATA STORAGE DIGITAL HOSPITAL EDUCATION EHR EMR IMAGING AND SCANNING HEALTH AND MEDICAL INSURANCE MOBILE AND WIRELESS NETWORK SECURITY RURAL HEALTHCARE TELEHEALTH AND TELEMEDICINE - CANT SEE YOUR SECTION? PLEASE FEEL FREE TO CONTACT HTM TODAY TO HAVE YOUR BUSINESS CLASS ADDED

HTM Media Pack 2013

WORLDWIDE COVERAGE FOR YOUR BUSINESS, SERVICES & PRODUCTS EMAIL YOUR COMPANY DETAILS TO OVER 48,000 HEALTHCARE IT C-SUITE EXECUTIVE DECISION MAKERS

featured in trending news on

Healthcare Technology Magazine >> MEDIA AND PRESS INFORMATION 2013

19

HTM OPT IN SUBSCRIBERS DATABASE MARKETING

48944 email adds*

8 CONNECTING GLOBAL PROVIDERS PAYORS AND PATIENTS WITH THE RIGHT INFORMATION AT THE RIGHT TIME

U

TILISE THE HTM EMAIL MARKETING DATABASE SYSTEM TO LAND YOUR BRAND ON THE DESK OF OVER 48,000 GLOBAL OPT IN EMAIL SUBSCRIBERS.

POWERED BY AMAZON WEB SERVICES THE HTM EMAIL MARKETING SYSTEM IS A POWERFUL TOOL DESIGNED TO OFFER CLIENTS ADDED VALUE AND MAXIMIZED EXPOSURE. WHITE LABEL EMAIL MARKETING SERVICES ARE ALSO AVAILABLE. PLEASE CONTACT US FOR FURTHER INFORMATION.

01 USA B

22%

02 CANADA

39%

B

20% 19%

B

31%

04 EUROPE B

13%

18%

15%

5%

05 ASIA

06 MIDDLE EAST

HOME CARE AGENCIES & NETWORKS HOSPICE & NURSING & ELDERLY HEALTH INSURANCE PROVIDERS TECH & IT VENDORS OTHER

4% B

9%

B

5%

* AS OF JUNE 2013

job title examples CEO CFO CIO COO CMO CMIO CNO COMPLIANCE OFFICER DIRECTOR OF CLAIMS DIRECTOR CLINICAL INFORMATICS

DIRECTOR OF DATA MANAGEMENT DIRECTOR HEALTH INFO MANAGEMENT DIRECTOR OF FINANCE DIRECTOR OF INFOSEC DIRECTOR IS DIRECTOR OF IT DIRECTOR OF IT SECURITY DIRECTOR OF MEDICAL RECORDS DIRECTOR MIS HEAD OF A & E

HEAD OF CARDIOLOGY HEAD OF IT HEAD OF NURSING HEAD OF ONCOLOGY HEAD OF ONCOLOGY HOSPITAL ADMINISTRATOR IT DIRECTOR IT MANAGER MIS DIRECTOR MEDICAL DIRECTOR

HTM Media Pack 2013

03 S AMERICA

PRIVATE & PUBLIC HOSPITALS

HTM Media Pack 2013

20

Healthcare Technology Magazine >> MEDIA AND PRESS INFORMATION 2013

THE ADVANTAGES OF DIGITAL MEDIA AND DIGITAL MARKETING IN 2013 8 CONNECTING GLOBAL PROVIDERS PAYORS AND PATIENTS WITH THE RIGHT INFORMATION AT THE RIGHT TIME

No Postage Issues

H

No Copy Deadline

ealthcare Technology Magazine has published and distributed tens of thousands of articles, press releases, case studies, interviews, event reports, reviews, advertorials and more.

This simple model means Regular Content equals Regular Readers.

HTM is driven by quality, but also quantity. HTM publishes and distributes most of the big International Healthcare News Stories first. HTM in most cases receives an article at 11am, and its up and out by 11.15am, with a notification emailed to the news provider that their story is online.

HTM clients love this fast turn around time, which has helped us quickly become a serious news and media partner, for some of the biggest brands in International Healthcare.

Educate With Editorials HTM believes that more International Healthcare Companies should put more focus on Press Releases, Articles and Editorials. Great marketing isn’t about who you know, but who knows you and your company. In such a complex service based industry, HTM believes in an educational content driven marketing approach, that highlights the specialist and life saving cases you are involved in. Articles paint pictures, deliver technical information and demonstrate in real time, the capabilities of your business.

Showcasing 3rd party success stories may educate where your International Healthcare Solutions may solve a problem, with full back up from end users in the form of quotes and recommendations. Publish 3rd party end user quotes and complete solution recommendations to give your customers even more confidence to do business with you.

Dress articles up with Corporate and Solution led branding and images.

Utilize Audio Visual where possible to cater for those that like to listen and watch. Publication and distribu-

100% Flexible

Educate & Inform

tion of such missions and work may then fully educate the industry about what it is you do and where you do it.

In 2013 clients expect 24/7 service, online applications and the best cross border healthcare solutions. What they want to read about is what make you unique; what highly specialized services you may offer; what medical specialities you cover and the finer details of your operations and company reach.

Articles and Editorials pave the way for cross border, cross industry education, with HTM providing Worldwide Healthcare Payors and Providers a stage to announce and communicate.

Most of your present and potential customers will know you operate around the clock, offer 24/7 healthcare, and will probably be up-to-speed on your facilities, company, technology and customer service. What they may not know is the finer details - about the many unique cases you are involved in, day by day. They may not know you specialize in Neonatal medical care from war torn areas or provide Specialist Telemedicine services for Expatriates and Business travelers. They may not have read any articles from your company, and therefore will have only scratched the surface when researching your business.

No Copy Deadline Digital Media boasts many features and benefits relating to timed news release and enhanced distribution methods. As anyone connected to the world wide web, may access news and media via the world wide web, Digital Media represents the most flexible form of media ever created.

As news breaks, a decent media platform will update and disseminate. Just like how daily news papers work or in the world of Broadcast News TV, where readers and viewers enjoy news as it breaks. With Digital, Consumers and business’ may enjoy faster, quicker and easier access to the best content. No copy deadlines, no

No Postage Issues

Update 24/7

waiting for postage, no old news. Just up-to-speed, highly relevant industry business and market intelligence.

Update @ Anytime In an age where news travels as fast as the internet, HTM provides a timely update service for all clients. Amend and Update content at any point in time to keep a fresh and dynamic public image; to amend seasonal offers; to relaunch websites and product offerings; to publicize company changes; to announce event attendance and to manage client expectations and customer relations.

Digital Media isn’t set in stone, where as once something is in print, there is no turning back. Marketeers have long told us to keep our company image up-to-speed and cutting the edge of the design envelope, but then recommend dinosaur media products that offer no flexibility in updating and amending marketing collateral, when things change.

Like Fashion a brand and company image should never end, and at last the internet and dawn of new technology has enabled us to manage corporate marketing programs and output, reduce budget wastage and more effectively and more efficiently monitor, track and analyse marketing programs.

No Postage Problems The internet is not affected by postal issues including late or no delivery.

Digital knows no boundaries in reach or circulation, and with the world living on the web, any one connected can access your company information. News may also be delivered on-time. Some magazines arrive late, at which point the news is out-of-date and not relevant.

“Did you know that by June 2012 there were 2,405,518,376 people in the world using the internet?”

David Bond CIO Healthcare Technology Magazine

Healthcare Technology Magazine >> MEDIA AND PRESS INFORMATION 2013

21

HTM ADVERTISING PROGRAMS FEATURES AND RATES 8 CONNECTING GLOBAL PROVIDERS PAYORS AND PATIENTS WITH THE RIGHT INFORMATION AT THE RIGHT TIME

Publish PR

F

Optimize Content

Brand Content

Include Images

or assistance with design and editorial please contact our design studio directly, or speak with your account manager. By following our guidelines you allow us to present your image in the best possible resolution, whilst enabling ease of access

Front Page

Tag & META

to information and corporate materials. Exclusive Digital display advertising positions are available with unlimited impressions and non-shared positions, including on the front page and news pages. Please contact us for further details and rates.

Always On

Multi Format

Global Reach

100% Digital

Feature

Publisher

Provider

Premier

Ultimate

Banner News Page

r

r

r

a

Banner Company Page Exclusive Round Tables Round Table Banner Inclusion as HTM RT Sponsor

r

a

a

a

r

r

4

4

r

r

a

a

r

a

a

a

Press Release + Logo & Images Front Page Slide Show Promo A4 Advert Media Kit

10

12

12

12

a

a

a

a

r

r

a

a

Interviews

r

3

4

a

Premium Company Page Articles and Case Studies Meta Keywords & Tags

r

a

a

a

2

6

8

10

a

a

a

a

Content Syndication

a

a

a

a

Social Media Share Back links and Hyper Links Annual Investment

a

a

a

a

a $2952

a $6259

a $8950

a $15558

12 Months

12 Months

12 Months

13 Months

Duration

HTM Media Pack 2013

To discuss your exclusive digital marketing program with HTM please write to Mr. Simon David, Head of International Business Development, Healthcare Technology Magazine.

Email: info@healthcaretechnologymagazine.com

a

50000+ Worldwide Readers

a

Break News Stories In A Few Clicks

a

48000+ Email Adds Captured

a

No Copy Deadlines

8 4 YEARS IN NEWS

a

Readers in over 50 countries

a

No Waiting 4 Print and Post

a a

Established 2009

Flexible content that can be updated

connecting payors providers and patients since 2010